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Storycraft, Second Edition: The Complete Guide to Writing Narrative Nonfiction (Chicago Guides to Writing, Editing, and Publishing)
by Jack HartJack Hart, master writing coach and former managing editor of the Oregonian, has guided several Pulitzer Prize–winning narratives to publication. Since its publication in 2011, his book Storycraft has become the definitive guide to crafting narrative nonfiction. This is the book to read to learn the art of storytelling as embodied in the work of writers such as David Grann, Mary Roach, Tracy Kidder, and John McPhee. In this new edition, Hart has expanded the book’s range to delve into podcasting and has incorporated new insights from recent research into storytelling and the brain. He has also added dozens of new examples that illustrate effective narrative nonfiction. This edition of Storycraft is also paired with Wordcraft, a new incarnation of Hart’s earlier book A Writer’s Coach, now also available from Chicago.
Storycraft, Second Edition: The Complete Guide to Writing Narrative Nonfiction (Chicago Guides to Writing, Editing, and Publishing)
by Jack HartJack Hart, master writing coach and former managing editor of the Oregonian, has guided several Pulitzer Prize–winning narratives to publication. Since its publication in 2011, his book Storycraft has become the definitive guide to crafting narrative nonfiction. This is the book to read to learn the art of storytelling as embodied in the work of writers such as David Grann, Mary Roach, Tracy Kidder, and John McPhee. In this new edition, Hart has expanded the book’s range to delve into podcasting and has incorporated new insights from recent research into storytelling and the brain. He has also added dozens of new examples that illustrate effective narrative nonfiction. This edition of Storycraft is also paired with Wordcraft, a new incarnation of Hart’s earlier book A Writer’s Coach, now also available from Chicago.
StoryMaking: The Maker Movement Approach to Literacy for Early Learners
by Michelle Kay Compton Robin Chappele ThompsonAfter studying the current research on literacy learning for young children, delving into the beliefs and schools of Reggio Emilia, and discovering the Maker Movement, the authors created StoryMaking. With great success, they implemented it in their diverse and large public school district. StoryMaking shares the processes, first steps, next steps, use for materials, and lessons learned so teachers can implement their versions in their classrooms. The book shares practical suggestions, student samples, photographs, anchor charts, and other forms of documentation.
Storynomics: Story-Driven Marketing in the Post-Advertising World
by Robert Mckee Thomas GeraceBased on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.
Storyshowing: How to Stand Out from the Storytellers
by Sam CawthornTake your audience on a journey to leave a more lasting impact Storyshowing is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation and inspiration, yet the disconnect remains — you're still only telling. To truly influence people, you need to go deeper than that — you need to show them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook. This book shows you how to transcend telling and start showing your story, using an easy-to-follow framework you can start applying today. Unearth your own experiences, and bring your vulnerabilities out into the light; share your emotions and forge a path to true communication. Use images, body language and gestures as tools to build that indelible connection; then and only then will people truly engage and transform their thinking. No matter your message, the impact lies in the delivery. This insightful guide equips you with the tools and skills you need to start communicating like never before. Share more powerful stories using a simple 5-step method Build confidence, influence others and make a deeper connection Be more persuasive in presentations, pitches, calls and talks Transform the way people think by inviting them inside your story The difference between telling and showing is like the difference between a lecture and a play. It's the difference between giving information and taking the audience on a journey. The difference between a brochure and a test drive. Storyshowing helps you level up your communication to leave a lasting, more profound impact.
Storytellers: Questions, Answers and the Craft of Journalism
by Leigh SalesHighly respected ABC anchor, bestselling author and hit podcaster Leigh Sales interviews the cream of Australian journalists about their craft – how (and why) they bring us the stories that inform our lives. Leigh Sales is one of Australia&’s most accomplished journalists, having anchored the ABC&’s flagship 7.30 program for twelve years. She has been a foreign correspondent, hosted Lateline and anchored numerous elections for the ABC. In this book, she turns her interviewing skills onto her own profession, those usually asking the questions: the journalists. In ten sections – from News Reporting to Editing, via Investigative, Commentary and of course Interviewing – Sales takes us on a tour of the profession, letting the leaders in their field talk direct to us about how they get their leads, survive in war zones, write a profile, tell a story with pictures, and keep the show on the road. A who&’s-who of Australian journalism – including Lisa Millar, Kate McClymont, Hedley Thomas, Trent Dalton, Benjamin Law, Tracy Grimshaw, Richard Fidler, David Speers, Stan Grant, Niki Savva, Waleed Aly, Annabel Crabb, Karl Stefanovic and Mia Freedman – talk candidly about their greatest lessons and their trade secrets. A fascinating insight into a vital and much-misunderstood profession, Storytellers is a book for anyone who&’s ever wanted to be a journalist, or even just wondered how the news gets made.
Storytelling
by Annika SchachDas Buch pr#65533;sentiert eine textlinguistische Analyse von Texten zur Unternehmensgeschichte und widmet sich dem vielzitierten Storytelling-Trend. Anhand von Textexemplaren der DAX30-Unternehmen werden die Textfunktion, Themenentfaltung und Formulierungsspezifika untersucht. Ein besonderer Schwerpunkt liegt in der Fragestellung, inwieweit Narration als Vertextungsstrategie verwendet wird und wie sich die Textexemplare in einer Typologie beschreiben lassen. Die Arbeit stellt zudem einen Bezug zum medienwissenschaftlichen Framing-Ansatz her.
Storytelling: Critical And Creative Approaches
by Jan Shaw Philippa Kelly L. E. SemlerThis collection uses the concept of 'story' to connect literary materials and methods of analysis to wider issues of social and political importance. Drawing on a range of texts, themes include post-colonial literatures, history in literature, old stories in contemporary contexts, and the relationship between creativity and criticism.
Storytelling and Market Research: A Practical User Guide
by C. Frederic JohnShowing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by "stories." Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of "how-to" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today’s (and tomorrow’s) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.
Storytelling and the Future of Organizations: An Antenarrative Handbook (Routledge Studies in Management, Organizations and Society)
by David M. BojeStorytelling is part of social action and interaction that actually shapes the future of organizations. Organization and management studies have overwhelmingly focused to date on rational narrative structures with beginnings, middles, and ends, where narrative has proved to be a handy concept in qualitative studies. Far less attention is given however to the more spontaneous and ‘non-staged’ storytelling that occurs in organizations. Storytelling and the Future of Organizations explores the science and practice of ‘antenarrative’ because that is how the future of organization is shaped. Antenarrative is a term invented by David M. Boje in 2001, and is defined as a ‘bet on the future,’ as ‘before’ narrative linearity, coherence, and stability sets in. Antenarrative is all about ’prospective sensemaking,’ betting on the future before narrative retrospection fossilizes the past. Antenarrative storytelling is therefore agential in ways that traditional narratology has yet to come to grips with. This handbook contribution is bringing together a decade of scholarship on ‘antenarrative.’ It is the first volume to offer such a varied but systematic examination of non-traditional narrative inquiry in the management realm, organizing and developing its approach, and providing new insights for management students and scholars.
The Storytelling Animal: How Stories Make Us Human
by Jonathan Gottschall&“Insightful...draws from disparate corners of history and science to celebrate our compulsion to storify everything around us.&”—The New York Times Book Review Humans live in landscapes of make-believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has remained an undiscovered and unmapped country. It&’s easy to say that humans are &“wired&” for story, but why? In this delightful, original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life&’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival. Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic? Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more &“truthy&” than true. National myths can also be terribly dangerous: Hitler&’s ambitions were partly fueled by a story. But as Gottschall shows, stories can also powerfully change the world for the better. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us. &“Lively.&”—San Francisco Chronicle &“Absorbing.&”—Minneapolis Star Tribune &“One of my favorite evolutionary psych writers—always insightful and witty.&”—Steven Pinker
The Storytelling Code: 10 Simple Rules to Shape and Tell a Brilliant Story
by Dana NorrisUnlock the tales within you—unleash the power of storytellingEveryone loves a good story—but how do you turn a fun anecdote into one for the books? Whether you're hoping to impress others during a job interview, trying out stand-up, or giving a hilarious wedding speech, The Storytelling Code provides step-by-step help on crafting your narrative, as well as simple exercises to put those public speaking skills into practice.Master the art of storytelling using 10 easy-to-follow rules to help you shape your story and share it confidently. Humorous advice will give you the courage to tell stories in your everyday life, and the unique exercises will demonstrate how to set a goal for each tale, gather the best materials, keep your audience engaged, and more.The Storytelling Code includes:Tell-tale heart—Release your inner storyteller using 10 easy-to-follow rules, including advice for identifying a narrative goal, shaping a plot, and more.Gift of gab—Find the confidence to go live through courage-building tips that make sure you're capturing and connecting with your audience.Pen to paper—Get those creative writing juices flowing with fill-in writing prompts and insightful checklists to prep you for everyday storytelling situations.Make every story mic drop-worthy with The Storytelling Code.
Storytelling for New Technologies and Platforms: A Writer’s Guide to Theme Parks, Virtual Reality, Board Games, Virtual Assistants, and More
by Ross BergerWant to know what it’s like to write for a theme park attraction? Or an interactive toy? Or for a virtual reality game? Wait – those tell stories? And there are jobs for people to write them? Thanks to technology, interactive products and live experiences can now engage us with memorable characters and exciting adventures that were once only destined for the cinema. Storytelling for New Technologies and Platforms: A Writer’s Guide to Theme Parks, Virtual Reality, Board Games, Virtual Assistants, and More is a handbook for writers, students, producers, teachers, scholars, career changers, early tech adopters, and just about anyone who loves story and technology. As a collection of articles from some of the best creative writers in their medium, this book will prepare content creators of tomorrow to tackle some of today's most exhilarating creative challenges found on a screen ... or off! Key Features: Expert advice from several industry professionals who have worked for some of the world’s biggest tech and interactive companies. Best practices that not only guide writers on how to apply their craft to new fields, but also prepare them for the common ambiguity they will find in corporate and start-up environments. Breakdown of platforms that shows how tech capabilities can fulfill content expectations and how content can fulfill tech expectations. Basic storytelling mechanics customized to today’s popular technologies, live experiences, and traditional game platforms.
Storytelling for Sustainability: Deepening the Case for Change
by Jeff LeinaweaverStorytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what’s my storyline?
The Storytelling Hero: Speaking for Powerful Communication
by Stewart Bewley"Full of practical steps that everyone can use to become a compelling storyteller."—Steve Pierce, Deputy Managing Director and Chief HR Oficer, Hitachi, Europe "Raw and actionable, but with a dreamer's heart, 'The Storytelling Hero' helps even the most reluctant presenter find their voice, while Stew Bewley weaves through his own story to help us think carefully about message and motivation, humanity and heroes."—Aimee Riordan, Senior Communications Manager and reader, writer, storyteller at Microsoft Make your next speech one to remember With expert guidance from veteran public speaking coach Stewart Bewley, you'll discover how to gain the confidence needed to become a phenomenal public speaker. Using simple tools and techniques you can apply every time you speak to a group or an individual, The Storytelling Hero will show you how to: Eliminate self-limiting beliefs that hold you back Find the confidence you need to command a room Establish a memorable and impressive presence Improve your cadence, rhythm and style Connect with your next audience Transform your ability to communicate your ideas, capture attention, and make a positive impression. The Storytelling Hero shows you how to hold an audience in the palm of your hand, one actionable step at a time.
Storytelling im Vertrieb: Eine Schritt-für-Schritt-Blaupause für gewinnende B2B-Verkaufs-Gespräche
by Oliver GrytzmannWie Sie als Vertriebler mit der richtigen Story und den passenden Bildern zum Vertragsabschluss kommen, erfahren Sie in diesem Praxis-Ratgeber. Für Vertriebler wie Sie hat Oliver Grytzmann diese Schritt-für-Schritt-Anleitung geschrieben. In „Storytelling im Vertrieb“ zeigt er Ihnen an zahlreichen Beispielen, wie Sie mit Storytelling klare mentale Bilder in die Köpfe der Entscheider setzen – bei Außendienst-Einsätzen, Entscheider- und Einkaufsgremien, Vorträgen vor Fachpublikum und bei einem Pitch. Mithilfe dieser mentalen Bilder verstehen Entscheider Ihr Produkt bzw. Ihre Dienstleistung schneller und besser, weil Bilder im Kopf hängen bleiben und Entscheider zu einer Story viel leichter eine emotionale Bindung aufbauen. Drei Vorteile, mit denen Sie als Vertriebler zum Vertragsabschluss kommen. Lernen und erleben Sie: Aus welchen Grundelementen ein mentales Bild besteht.Wie die Struktur einer guten Vertriebs-Story aussieht.Wie Sie diese Struktur in packende Worte fassen können.Welche alternativen Formen des Vertriebs-Storytelling es gibt.Konkrete Anleitungen, wie Sie bereits mit Ihrem Auftreten eine Story erzählen.
Storytelling in Opera and Musical Theater (Musical Meaning and Interpretation)
by Nina PennerStorytelling in Opera and Musical Theater is the first systematic exploration of how sung forms of drama tell stories. Through examples from opera's origins to contemporary musicals, Nina Penner examines the roles of character-narrators and how they differ from those in literary and cinematic works, how music can orient spectators to characters' points of view, how being privy to characters' inner thoughts and feelings may evoke feelings of sympathy or empathy, and how performers' choices affect not only who is telling the story but what story is being told. Unique about Penner's approach is her engagement with current work in analytic philosophy. Her study reveals not only the resources this philosophical tradition can bring to musicology but those which musicology can bring to philosophy, challenging and refining accounts of narrative, point of view, and the work-performance relationship within both disciplines. She also considers practical problems singers and directors confront on a daily basis, such as what to do about Wagner's Jewish caricatures and the racism of Orientalist operas. More generally, Penner reflects on how centuries-old works remain meaningful to contemporary audiences and have the power to attract new, more diverse audiences to opera and musical theater. By exploring how practitioners past and present have addressed these issues, Storytelling in Opera and Musical Theater offers suggestions for how opera and musical theater can continue to entertain and enrich the lives of 21st-century audiences.
Storytelling in Organizations
by Anna Linda Musacchio AdorisioStorytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.
Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management
by John Seely Brown Stephen Denning Katalina Groh Laurence Prusak"Storytelling in Organizations" studies how four busy executives found themselves using storytelling to understanding and managing organizations. The authors describe their own experiences working on knowledge management, change management, and innovation strategies in such organizations as Xerox, the World Bank, and IBM.
Storytelling in Organizations: A New Approach To Change, Brand, Project And Knowledge Management (Management For Professionals)
by Karin Thier Markus RussinThis book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations!George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States)
Storytelling in Presentations For Dummies
by Sheryl Lindsell-RobertsLearn to influence audiences with storyopia: Stories that take them on a journey from what is to what could be: Storytelling in Presentations For Dummies shows you how to develop and deliver a presentation through storytelling, keeping audience interested, and most importantly, making them heroes that take action towards change. You’ll learn how to cull stories from your own experiences, and before you know it, you’ll have more stories than Aesop has fables. You’ll learn about the latest presentation software, so you can integrate visuals into your presentations and avoid the dreaded “Death by PowerPoint.” You’ll also learn how to deal with challenging on-the-spot situations, deliver investor pitches and executive briefs, and present a paper at a conference. Additionally, find out how to deliver someone else’s content and make it your own. This book will help you level up anywhere you need to present information by mastering the art of savvy presentations—the most effective business communications tools of our time. Identify experiences that can be molded into stories that drive change. Prepare powerful openings to hook your audience right away whether delivering in person, online, or hybrid Have your audience get the most from your presentation with an effective call to action Prepare a storyboard, which is like a frame-by-frame roadmap, that will mesh together what you’ll show and what you’ll tell Leverage software like Canva, Prezi, and Storyboarder to tie your presentation together Enjoy the colorful 8-page mini-booklet, “Storytelling to Storyboarding”This Dummies guide is perfect for any professional who needs to present, and at some time all professionals do. It’s also for entrepreneurs who want to build community and grow their business, in addition to students who want to wow teachers and classmates.
Storytelling in Religious Education
by Susan M. ShawPart I. Foundations of storytelling in religious education Part II. Types of story in religious education Part III. Development and storytelling
Storytelling in the Digital Age
by W. S. PennThrough a professional story-teller's sometimes humorous commentary on culture and literature from The Odyssey on, Storytelling in the Digital Age suggests that literature is not an artifact to be studied but a living process. Often irreverent, crossing literary and scholarly lines, W. S. Penn aims to discover what literature does for an imaginatively engaged reader. Aimed to amuse, provoke, and propose ideas, this book makes bold new statements about what it means to be human through an interrogation of a variety of stories told and re-told over thousands of years.
Storytelling in the Media Convergence Age
by Roberta Pearson Anthony N. SmithThis collection investigates the relationship between contemporary screen narratives and their varied contexts of production, circulation and reception, exploring storytelling practices across a range of different media and national and institutional sites. While convergence and globalisation blur the boundaries between media and nations, it is still vital to account for the persistent national, medium, institutional and technological specificities that give rise to different narrative forms. The chapters study the ways in which these factors shape events, characters and settings; inform modes of narrative presentation; influence, via paratextual surround, potential interpretations; and accord certain stories more value than others. The authors use case studies drawn from a range of media, from Hollywood franchises to digital comics, and a range of countries, from United States to Japan. In connecting contemporary screen media narratives to their contexts, this book offers a new perspective on recent transformations in screen media culture.
Storytelling mit Archetypen: Video-Geschichten für das Content Marketing selbst entwickeln (essentials)
by Jens Uwe Pätzmann Anja BuschDieses essential beschreibt, wie Unternehmen mithilfe von Archetypen besonders gute Geschichten erzählen können. Der Schwerpunkt liegt auf der Kreation von Bewegtbild-Videos im Rahmen des Content Marketing. Die Autoren identifizierten im Rahmen einer Studie 15 archetypische Storytelling-Formate, die als kreative Sprungbretter für das eigene Erstellen von Storys dienen können. Zu jedem Format gibt es ein Beispiel-Video, das mit einem QR-Code abgerufen werden kann.