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The Only Authentic Book of Persuasion

by Lad Custom Publishing Various Roles

The Only Authentic Book of Persuasion: The Agenda/Spin Model

The Only Business Writing Book You'll Ever Need

by Laura Brown Rich Karlgaard

A must-have guide for writing at work, with practical applications for getting your point across quickly, coherently, and efficiently. A winning combination of how-to guide and reference work, The Only Business Writing Book You’ll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will boost your confidence as they keep you on track. You’ll learn to promote yourself and your ideas clearly and concisely—whether putting together a persuasive project proposal or dealing with daily email. Laura Brown’s supportive, no-nonsense approach to business writing is thoughtfully adapted to the increasingly digital corporate landscape. She provides practical tips and comprehensive examples for all the most popular forms of communication, including slide presentations, résumés, cover letters, web copy, and a thorough guide to the art of crafting e-mails and instant messages. Insightful sidebars from experts in various fields demystify the skills of self-editing, creating content, and overcoming writer’s block, and Brown’s reference-ready resources on style, punctuation, and grammar will keep your writing error-free. Nuanced, personable, and of-the-moment, The Only Business Writing Book You’ll Ever Need offers essential tools for success in the rapidly changing world of business communication.

The Only Girl: My Life and Times on the Masthead of Rolling Stone

by Robin Green

A raucous and vividly dishy memoir by the only woman writer on the masthead of Rolling Stone Magazine in the early Seventies.In 1971, Robin Green had an interview with Jann Wenner at the offices Rolling Stone magazine. She had just moved to Berkeley, California, a city that promised "Good Vibes All-a Time." Those days, job applications asked just one question, "What are your sun, moon and rising signs?" Green thought she was interviewing for a clerical job like the other girls in the office, a "real job." Instead, she was hired as a journalist. With irreverent humor and remarkable nerve, Green spills stories of sparring with Dennis Hopper on a film junket in the desert, scandalizing fans of David Cassidy and spending a legendary evening on a water bed in Robert F. Kennedy Jr.'s dorm room. In the seventies, Green was there as Hunter S. Thompson crafted Fear and Loathing in Las Vegas, and now, with a distinctly gonzo female voice, she reveals her side of that tumultuous time in America.Brutally honest and bold, Green reveals what it was like to be the first woman granted entry into an iconic boys' club. Pulling back the curtain on Rolling Stone magazine in its prime, The Only Girl is a stunning tribute to a bygone era and a publication that defined a generation.

The Only Grant-Writing Book You'll Ever Need

by Ellen Karsh Arlen Sue Fox

From top experts in the field, the definitive guide to grant-writingWritten by two expert authors who have won millions of dollars in government and foundation grants, this is the essential book on securing grants. It provides comprehensive, step-by-step guide for grant writers, including vital up-to-the minute interviews with grant-makers, policy makers, and nonprofit leaders. This book is a must-read for anyone seeking grants in today's difficult economic climate.The Only Grant-Writing Book You'll Ever Need includes:Concrete suggestions for developing each section of a proposalHands-on exercises that let you practice what you learn A glossary of termsConversations with grant-makers on why they award grants...and why they don'tInsights into how grant-awarding is affected by shifts in the economy

The Only Like That Matters Is God's: Using the Bible to Transform Your Life on Social Media

by Teryn Gregson

Does consuming the scroll leave you feeling empty? Escape the shackles of social media and turn to Christ to set you free. By using the Bible as your handbook, you can glorify God through how you present yourself, consume, and operate on social media, regardless of your social media status. Former sports broadcaster Teryn Gregson, who faced public persecution for her faith, approaches the hard to discuss depths of the cultural lies perpetuated on social media. By studying, through scripture, how God delivered the Israelites when they fell into the trap of comparison, or how Jesus overcame cancel culture by rising from the dead three days later. We too can learn to defeat that which consumes us, with the help of the Holy Spirit. In addition to chapter devotionals to dive deeper individually or as a group, the book also faces, head-on, promiscuity masked as Instagram modeling, how that affects our young men & women and what it looks like to truly lay it all on the line for your faith, aside from the picture-perfect profiles online. Each chapter concludes with devotionals that readers can fill out and use as supplemental learning for bible study groups and everyday life. Adding an interactive element to the book, the devotionals utilize various tools to engage readers, including: Scripture studiesLife-Application ChallengesDigital Detox ExercisesScreentime RecommendationsPrayersAnd more!We can transform our lives on social media when we find joy in truly knowing the only &“like&” that matters is God&’s. His &“like&” is all we need. We don&’t deserve it, we can&’t earn it. He gives us all His &“likes&” for free.

The Only Negotiating Guide You'll Ever Need

by Peter B. Stark Jane Flaherty

The Essential Guide to the Power of PersuasionIn The Only Negotiating Guide You'll Ever Need, Peter Stark and Jane Flaherty, celebrated consultants to some of the country's top companies, take the dread out of persuasion. Their 101 Winning Tactics make powerful negotiating skills easy and accessible, giving you tools and knowledge you can put to use right away. Each tactic is on a single page, with a clever and memorable name, a true-to-life example of how to use it, and suggested counter tactics in case someone tries it on you. All 101 tactics are so accessible and empowering that you will find yourself using them immediately--and maybe not just at work.From the Trade Paperback edition.

The Only Negotiating Guide You'll Ever Need, Revised and Updated: 101 Ways to Win Every Time in Any Situation

by Peter B. Stark Jane Flaherty

Everything in life is negotiated, under all conditions, at all times. From asking your boss for a raise, to asking your significant other to take out the garbage, most of us are involved in negotiations to one degree or another for a good part of any given day. The Only Negotiating Guide You'll Ever Need, Revised and Updated outlines the critical elements you need for a successful negotiation and reveals the 101 tactics to use in any high stakes business deal, or in everyday life occurrences. In this book, you'll discover your negotiating behavioral style through self-assessment questionnaires, gain the tools needed to deal with negotiation sharks (or bullies), learn tips for recognizing and interpreting your negotiating counterpart's body language to create beneficial outcomes, and see examples on how to counter unethical and unprofessional tactics effectively--and much more. Using their 30 years of experience as business professionals, lead negotiators, consumers, and parents, Peter Stark and Jane Flaherty provide you with the tools you need to become a successful negotiator who builds win-win relationships.

The Only Negotiation Book You'll Ever Need

by Peter Sander Angelique Pinet

Negotiate your way through any deal! In today's fast-paced business environment, where a single e-mail exchange can make or break your career, it's important that you know how to clearly and effectively discuss an agreement's terms in person as well as online. The Only Negotiation Book You'll Ever Need guides you through every stage of the process--from identifying opportunities to closing the deal--with useful negotiation techniques and tips for adapting classic strategies to online interactions. This book helps you anticipate your adversaries' moves, outwit them at every turn, and spin obstacles to your advantage. You'll also build long-term relationships and win your deals without ever having to give in. With The Only Negotiation Book You'll Ever Need, you'll finally be able to find a negotiation style that helps you get the outcome you want--every time!

The Only Negotiation Book You'll Ever Need

by Peter Sander Angelique Pinet

Negotiate your way through any deal! In today's fast-paced business environment, where a single e-mail exchange can make or break your career, it's important that you know how to clearly and effectively discuss an agreement's terms in person as well as online. The Only Negotiation Book You'll Ever Need guides you through every stage of the process--from identifying opportunities to closing the deal--with useful negotiation techniques and tips for adapting classic strategies to online interactions. This book helps you anticipate your adversaries' moves, outwit them at every turn, and spin obstacles to your advantage. You'll also build long-term relationships and win your deals without ever having to give in. With The Only Negotiation Book You'll Ever Need, you'll finally be able to find a negotiation style that helps you get the outcome you want--every time!

The Only Negotiation Book You'll Ever Need: Find the negotiation style that's right for you, Avoid common pitfalls, Maintain composure during high-pressure negotiations, and Negotiate any deal - without giving in

by Angelique Pinet

Negotiate your way through any deal!In today's fast-paced business environment, where a single e-mail exchange can make or break your career, it's important that you know how to clearly and effectively discuss an agreement's terms in person as well as online. The Only Negotiation Book You'll Ever Need guides you through every stage of the process--from identifying opportunities to closing the deal--with useful negotiation techniques and tips for adapting classic strategies to online interactions. This book helps you anticipate your adversaries' moves, outwit them at every turn, and spin obstacles to your advantage. You'll also build long-term relationships and win your deals without ever having to give in.With The Only Negotiation Book You'll Ever Need, you'll finally be able to find a negotiation style that helps you get the outcome you want--every time!

The Oral History Workshop: Collect and Celebrate the Life Stories of Your Family and Friends

by Lisa Samson Cynthia Hart

We all know that we should ask now, before it's too late, before the stories are gone forever. But knowing and doing are two different things.Cynthia Hart, author of Cynthia Hart's Scrapbook Workshop, shows exactly how to collect, record, share, and preserve a family member's or a friend's oral history in this practical and inspirational guide. The Oral History Workshop breaks down what too often feels like an overwhelming project into a series of easily manageable steps: how to prepare for an interview; how to become a better listener; why there's always more beneath the surface and the questions to ask to get there; the pros and cons of video recording, including how your subjects should dress so the focus is on their words; four steps to keeping the interview on track; how to be attentive to your subject's energy levels; and the art of archiving or scrapbooking the interview into a finished keepsake.At the heart of the book are hundreds of questions designed to cover every aspect of your subject's history: Do you remember when and how you learned to read? Who in your life showed you the most kindness? What insights have you gained about your parents over the years? Would you describe yourself as an optimist or a pessimist? In what ways were you introduced to music? What is the first gift you remember giving? If you could hold on to one memory forever, what would it be? When the answers are pieced together, a mosaic appears—a living history.

The Orange Revolution: How One Great Team Can Transform an Entire Organization

by Adrian Gostick Chester Elton

From New York Times bestselling authors and renowned leadership consultants Adrian Gostick and Chester Elton comes a groundbreaking guide to building high-performance teams. What is the true driver of a thriving organization's exceptional success? Is it a genius leader? An iron-clad business plan? Gostick and Elton shatter these preconceptions of corporate achievement. Their research shows that breakthrough success is guided by a particular breed of high-performing team that generates its own momentum--an engaged group of colleagues in the trenches, working passionately together to pursue a shared vision. Their research also shows that only 20 percent of teams are working anywhere near this optimal capacity. How can your team become one of them?Based on a groundbreaking 350,000-person study by the Best Companies Group, as well as extraordinary research into exceptional teams at leading companies, including Zappos.com, Pepsi Beverages Company, and Madison Square Garden, the authors have determined a key set of characteristics displayed by members of breakthrough teams, and have identified a set of rules great teams live by, which generate a culture of positive teamwork and lead to extraordinary results. Using a wealth of specific stories from the breakthrough teams they studied, they reveal in detail how these teams operate and how managers can transform their own teams into such high performers by fostering:Stronger clarity of goalsGreater trust among team membersMore open and honest dialogueStronger accountability for all team membersPurpose-based recognition of team members' contributionsThe remarkable stories they tell about these teams in action provide a simple and powerful step-by-step guide to taking your team to the breakthrough level, igniting the passion and vision to bring about an Orange Revolution.

The Organization of Journalism: Market Models and Practice in a Fraying Profession

by Patrick Ferrucci

New business models have splintered journalists’ once-monolithic professional culture. Where the organization once had little sway in the newsroom, in today’s journalism ecosystem, owners and management influence newsgathering more than ever. Using rich interviews and participant observation, Patrick Ferrucci examines institutions with funding mechanisms that range from traditional mogul ownership and online-only nonprofits to staff-owned cooperatives and hedge fund control. The variations in market models have frayed the tenets of professionalization, with unique work cultures emerging from each organization’s focus on its mission and the implantation of its own processes and ethical guidelines. As a result, the field of American journalism no longer shares uniform newsgathering practices and a common identity, a break with the past that affects what information we consume today and what the press will become tomorrow. An inside look at a fracturing profession, The Organization of Journalism illuminates the institution’s expanding impact on newsgathering and the people who practice it.

The Organizational Storytelling Workbook: How to Harness this Powerful Communication and Management Tool

by David Collins

This workbook is an interactive guide for leaders and managers to help you tell compelling stories at work. The Organizational Storytelling Workbook offers: a critical engagement with academic debates on organizational storytelling; and a series of exercises designed to allow users to improve their capability as organizational storytellers. The text begins with a chapter which locates organizational storytelling within a critical account of organizational cultures. This book argues that managerial accounts of organizational culture offer a limited appreciation of the ways in which people think, feel and act and suggests storytelling as a means of redeeming our understanding of all matters cultural. Having secured this new appreciation of culture and storytelling the workbook develops a series of maxims and exercises designed to allow users: (a) to improve their storytelling practice; and (b) to reassess the cultural assumptions and priorities revealed through their practice. Enriched with interactive features to walk managers practically through the process of improving their storytelling skills, including practical exercises, contemplative questions, and space to respond creatively to the ideas in the book, this workbook is the perfect companion to any executive or postgraduate course in storytelling as well as a useful and enjoyable companion to any individual manager that wishes to improve their skills.

The Origin of Dialogue in the News Media (Challenges to Democracy in the 21st Century)

by Regula Hänggli

This book develops a new theoretical framework for studying the interaction between political parties, the news media and citizens. The model addresses how political actors develop and push different arguments in a debate, how the news media select and communicate these arguments, and how they ultimately influence citizens’ democratic decisions. The author promotes dialogue as a convincing concept for analyzing the quality of public debate and advances a series of arguments for why and how this concept helps improve our understanding of key processes in democracy. Based on a detailed analysis of rich empirical data collected from referendum campaigns in Switzerland, the book is relevant beyond the specific context and applicable to election campaigns and public debates more broadly.

The Original Curse: Did the Cubs Throw the 1918 World Series to Babe Ruth's Red Sox and Incite the Black Sox Scandal?

by Sean Deveney

IN THE GRAND TRADITION OF EIGHT MEN OUT ... the untold story of baseball's ORIGINAL SCANDAL. Did the Chicago Cubs throw the World Series in 1918--and get away with it? Who were the players involved--and why did they do it? Were gambling and corruption more widespread across the leagues than previously believed? Were the players and teams "cursed" by their actions? Finally, is it time to rewrite baseball history? With exclusive access to surprising new evidence, Sporting News reporter Sean Deveney details a scandal at the core of baseball's greatest folklore--in a golden era as exciting and controversial as our sports world today. This inside look at the pivotal year of 1918 proves that baseball has always been a game overrun with colorful characters, intense human drama, and explosive controversy.

The Original Watergate Stories

by The Washington Post

&“5 Held in Plot to Bug Democrats&’ Offices&”: The legendary articles that exposed a crime, ended a presidency, and changed a nation. The Washington Post&’s seminal Watergate stories have been gathered together for the first time as an e-book, including a foreword by journalists Bob Woodward and Carl Bernstein assessing the impact of their stories decades later. "5 Held in Plot to Bug Democrats' Offices Here", said the headline at the bottom of page one in the Washington Post on Sunday, June 18, 1972. The story reported that a team of burglars had been arrested inside the offices of the Democratic National Committee in the Watergate office complex in Washington. On assignment, Carl Bernstein and Bob Woodward uncovered a widespread political scandal and cover-up at the highest levels of government, culminating with the resignation of President Richard Nixon. The Post won a Pulitzer Prize for its work, which became the subject of two bestselling books and a renowned movie, All the President's Men. This eBook is a look back at the dramatic chain of events that would convulse Washington for two years and lead to the first resignation of a U.S. president, forever changing American politics.

The Origins of Simultaneous Interpretation: The Nuremberg Trial

by Francesca Gaiba

This book offers the first complete analysis of the emergence of simultaneous interpretation of the Nuremburg Trail and the individuals who made the process possible. Gaiba offers new insight into this monumental event based on extensive archival research and interviews with interpreters, who worked at the trial.

The Origins of the Art and Practice of Professional Writing: The Written Word as a Tool for Social Justice Then and Now (SUNY series, Studies in Technical Communication)

by Kathryn Rosser Raign

The Origins of the Art and Practice of Professional Writing addresses the classic divide in teaching written skills between rhetoric/composition and technical/professional communication (TPC). It explores a body of texts that were created earlier than any yet identified by either field: ancient Mesopotamian documents, produced in the eighth century BCE. The book debunks two myths: it shows that rhetoric was practiced consciously and taught systematically long before the Greek civilization existed; and because a large swathe of the public, while not fully literate, had access to the services of scribes, not just men, but women, merchants, and even slaves utilized writing as a tool for social justice. From their earliest writings, humans consciously applied principles of persuasion to the documents that they produced. Rather than being two distinct fields, rhetoric and professional communication are intertwined in their histories.

The Ostrich Effect: Solving Destructive Patterns at Work

by William A. Kahn

The Ostrich Effect goes beyond the typical "how to" approach of most books that deal with difficult conversations at work. It aims to teach the reader what conversations to have, and when to have them, in order to solve destructive problems that occur in the workplace. Like the proverbial ostrich with its head in the sand, people often avoid confronting small issues at work, but, if avoided, these issues will escalate and inevitably wreak havoc. Drawing on a combination of social science research and Kahn’s practical experience as an organizational psychologist, the book examines the micro-processes that underlie the way in which these problems develop and flourish. These micro-processes are tiny, fleeting, and hardly noticeable, but when they are identified, something startling becomes apparent: there is a predictable pattern to this escalation. The book uses a variety of examples to demonstrate this pattern across a range of organizations and industries, and offers a toolkit to help guide the reader in resolving people problems at work. The toolkit focuses not on changing others, but on changing how we interact with others—our own behavior is the most powerful force for change that we have. The ostrich remains the symbol of those of us who foolishly ignore our problems while hoping that they will magically disappear. By identifying this "ostrich effect", the reader is empowered to re-frame and neutralize its impact.

The Other Air Force: U.S. Efforts to Reshape Middle Eastern Media Since 9/11

by Mr Matt Sienkiewicz

As it seeks to win the hearts and minds of citizens in the Muslim world, the United States has poured millions of dollars into local television and radio programming, hoping to generate pro-American currents on Middle Eastern airwaves. However, as this fascinating new book shows, the Middle Eastern media producers who rely on these funds are hardly puppets on an American string, but instead contribute their own political and creative agendas while working within U.S. restrictions. The Other Air Force gives readers a unique inside look at television and radio production in Afghanistan and the Palestinian territories, from the isolated villages of the Afghan Panjshir Valley to the congested streets of Ramallah. Communications scholar Matt Sienkiewicz explores how the U.S. takes a "soft-psy" approach to its media efforts combining "soft" methods of encouraging entertainment programming, such as adaptations of The Voice and The Apprentice with more militaristic "psy-ops" approaches to information control. Drawing from years of field research and interviews with everyone from millionaire executives to underpaid but ever resourceful cameramen, Sienkiewicz considers the perspectives of the Afghan and Palestinian media workers trying to forge viable broadcasting businesses without straying outside American-set boundaries for acceptable content. As it carefully examines the interplay of U.S. military and economic might with the capacity for local ingenuity and resistance, the book also analyzes the intriguingly complex programming that emerges from this tension. Combining eyewitness reportage with cutting-edge scholarship, The Other Air Force reveals the remarkable creative output that can emerge even from the world's tensest conflict zones.

The Other Digital China: Nonconfrontational Activism on the Social Web

by Jing Wang

Westerners tend to equate political action with revolution and open criticism, leading to concerns that the less outspoken citizens of nonliberal societies are brainwashed, complicit, or paralyzed by fear. Jing Wang shatters this myth, showing how online activists in China are quietly building powerful coalitions for incremental social change.

The Other Face of America

by Jorge Ramos

Immigrants in America are at the heart of what makes this country the most prosperous and visionary in the world. Writing from his own heartfelt perspective as an immigrant, Jorge Ramos, one of the world's most popular and well-respected Spanish-language television news broadcasters, listens to and explores stories of dozens of immigrants who decided to change their lives and risk everything -- families, jobs, history, and their own culture -- in order to pursue a better, freer, and opportunity-filled future in the United States. In his famously clear voice, Jorge Ramos brings to life the tales of individuals from Mexico, Puerto Rico, Cuba, and the Dominican Republic, among other countries, and explains why they first immigrated, what their dreams are, how they deal with American racism, and what they believe their future in America will hold for them and their children. From the Vieques controversy to the "Spanglish" phenomenon to the explosion of Latino creativity in the arts, Ramos shows that there is a new face in America -- one whose colors and countries of origin are as diverse as the country it has adopted as home.

The Other Kind of Smart: Simple Ways to Boost Your Emotional Intelligence for Greater Personal Effectiveness and Success

by Harvey Deutschendorf

Emotional intelligence (EI) coach Harvey Deutschendorf combines his proven techniques with engaging principles of storytelling and fun exercises to show you how you can apply the principles of EI on the job to achieve greater success.Filled with real-life profiles of people who faced emotional intelligence dilemmas and easy-to-implement solutions, Other Kind of Smart offers tools that will bring results in as little as five minutes a day and teaches you how to:develop stress tolerance, cultivate empathy, increase flexibility with coworkers, boost assertiveness, and resolve problems successfully.The difference between those who become successful in life and those who struggle is their ability to exhibit and leverage strong people skills. Complete with an EI quiz that will help you measure their level of emotional intelligence and EI growth, Other Kind of Smart enables all professionals to improve their relationships and increase their effectiveness at work in a practical, accessible way.

The Other Side of Innovation

by Chris Trimble Vijay Govindarajan

In their first book, Ten Rules for Strategic Innovators, the authors provided a better model for executing disruptive innovation. They laid out a three-part plan for launching high-risk/high-reward innovation efforts: (1) borrow assets from the existing firms, (2) unlearn and unload certain processes and systems that do not serve the new entity, and (3) learn and build all new capabilities and skills.In their study of the Ten Rules in action, Govindarajan and Trimble observed many other kinds of innovation that were less risky but still critical to the company's ongoing success. In case after case, senior executives expected leaders of innovation initiatives to grapple with forces of resistence, namely incentives to keep doing what the company has always done--rather than develop new competence and knowledge. But where to begin?In this book, the authors argue that the most successful everyday innovators break down the process into six manageable steps:1. Divide the labor2. Assemble the dedicated team3. Manage the partnership4. Formalize the experiment5. Break down the hypothesis6. Seek the truth.The Other Side of Innovation codifies this staged approach in a variety of contexts. It delivers a proven step-by-step guide to executing (launching, managing, and measuring) more modest but necessary innovations within large firms without disrupting their bread-and-butter business.

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