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Weapons of Mass Persuasion
by Paul RutherfordWith nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared completely.In this engaging and disturbing book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues that not only was the campaign a new chapter in the presentation of real-time war as pop culture, but that its deeper implications have now come to constitute part of the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, commodity, Rutherford offers a brief overview of the history of civic advertising and propaganda, then examines in detail the different dimensions of three weeks of war presented to North Americans as it became a branded conflict, processed and cleansed to appeal to the well-established tastes of veteran consumers of popular culture.Including incisive analyses of visual material - speeches, editorial cartoons, and media political commentary, but particularly news reports of such sound bite events as the bombing of Baghdad, the toppling of the Hussein statue, and the rescue of captured soldier Private Jessica Lynch - as well as extensive polling data from around the world and interviews with the actual consumers of war, Weapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome. Not since Naomi Klein's No Logo have the gods of marketing and the art of commercialism been so thoroughly disrobed. Disclaimer: Images removed at the request of the rights holder.
Wearable and Wireless Systems for Healthcare I: Gait and Reflex Response Quantification (Smart Sensors, Measurement and Instrumentation #47)
by Timothy Mastroianni Robert LeMoyneThis book is the second edition of the one originally published in 2017. The original publication features the discovery of numerous novel applications for the use of smartphones and portable media devices for the quantification of gait, reflex response, and an assortment of other concepts that constitute first-in-the-world applications for these devices. Since the first edition, numerous evolutions involving the domain of wearable and wireless systems for healthcare have transpired warranting the publication of the second edition. This volume covers wearable and wireless systems for healthcare that are far more oriented to the unique requirements of the biomedical domain. The paradigm-shifting new wearables have been successfully applied to gait analysis, homebound therapy, and quantifiable exercise. Additionally, the confluence of wearable and wireless systems for healthcare with deep learning and neuromorphic applications for classification is addressed. The authors expect that these significant developments make this book valuable for all readers.
Weaving Knowledge Together: Writing Centers and Collaboration
by Carol Peterson Haviland; Maria Notarangelo; Lene Whitley-Putz; ThiaWolfFirst published in 1998. In a 1996 review article in College English, Elizabeth Rankin contrasted the method and epistemology of two recent books on writing pedagogy, describing one as "grounded in the experience of student writers and teachers" and the other as "academic." Rankin’s labels highlight one of the leading sources of tension in composition research—the tension between practice and theory—a tension that echoes in writing center research and publications. This collection of chapters seeks to build on the inherent collaborativeness of writing centers, capturing the voices of the student writers and tutors who are at the core of writing center work.
Weaving the Dark Web: Legitimacy on Freenet, Tor, and I2P (The Information Society Series)
by Robert W. GehlAn exploration of the Dark Web—websites accessible only with special routing software—that examines the history of three anonymizing networks, Freenet, Tor, and I2P.The term “Dark Web” conjures up drug markets, unregulated gun sales, stolen credit cards. But, as Robert Gehl points out in Weaving the Dark Web, for each of these illegitimate uses, there are other, legitimate ones: the New York Times's anonymous whistleblowing system, for example, and the use of encryption by political dissidents. Defining the Dark Web straightforwardly as websites that can be accessed only with special routing software, and noting the frequent use of “legitimate” and its variations by users, journalists, and law enforcement to describe Dark Web practices (judging them “legit” or “sh!t”), Gehl uses the concept of legitimacy as a window into the Dark Web. He does so by examining the history of three Dark Web systems: Freenet, Tor, and I2P.Gehl presents three distinct meanings of legitimate: legitimate force, or the state's claim to a monopoly on violence; organizational propriety; and authenticity. He explores how Freenet, Tor, and I2P grappled with these different meanings, and then discusses each form of legitimacy in detail by examining Dark Web markets, search engines, and social networking sites. Finally, taking a broader view of the Dark Web, Gehl argues for the value of anonymous political speech in a time of ubiquitous surveillance. If we shut down the Dark Web, he argues, we lose a valuable channel for dissent.
Web 2.0
by Berthold H. Hass Gianfranco Walsh Thomas KilianNeue Technologien und Nutzungsarten machen das Internet interaktiver, neue Formen des Austauschs sind möglich geworden. So gestalten Nutzer Ideen und Produkte mit und werden zu wichtigen Wertschöpfungspartnern von Unternehmen. Dies zeigt, dass Web 2.0 mehr ist als nur ein neuer Internet-Hype. Der Band bietet eine praxisorientierte Einführung und einen systematischen Einblick in aktuelle Konzepte und Trends. Renommierte Autoren aus Wissenschaft und Praxis stellen neue Entwicklungen und praktische Anwendungen für Web 2.0 vor.
Web Content Management: Systems, Features, and Best Practices
by Deane BarkerLooking to select a web content management system (CMS), but confused about the promises, terminology, and buzzwords? Do you want to understand content management without having to dive into the underlying programming? This book provides a clear, unbiased overview of the entire CMS ecosystem--from platforms to implementations--in a language- and platform-agnostic manner for project managers, executives, and new developers alike.Author Deane Barker, a CMS consultant with almost two decades of experience, helps you explore many different systems, technologies, and platforms. By the end of the book, you'll have the knowledge necessary to make decisions about features, architectures, and implementation methods to ensure that your project solves the right problems.Learn what content is, how to compare different systems, and what the roles of a CMS team areUnderstand how a modern CMS models and aggregates content, coordinates workflow, and manages assetsExplore the scope and structure of a CMS implementation projectLearn the process and best practices for successfully running your CMS implementationExamine the practice of migrating web content, and learn how to work with an external CMS integrator
Web Design Blueprints
by Benjamin LagroneBuild websites and applications using the latest techniques in modern web development About This Book * Create amazing modern day applications that run seamlessly across multiple platforms * Implement multiple methodologies by creating different apps with dynamic features * This unique project-based guide will help you build your own websites efficiently Who This Book Is For This book is a must-have for web developers who want to stay on top of the latest trends in web app and site development. If you are a web developer who is already familiar with HTML, CSS, and functional JavaScript, and you want to learn the latest trends in web development, this is the book for you. What You Will Learn * Find out how to create responsive websites * Create websites using the principals of Flat design * Create deep-dive sites using parallax scrolling * Discover how to use Ajax in single-page applications * Create responsive navigation with CSS and JavaScript * Create responsive padding with the box model property In Detail The book delivers simple instructions on how to design and build modern Web using the latest trends in web development. You will learn how to design responsive websites, created with modern Flat User Interface design patterns, build deep-scrolling websites with parallax 3D effects, and roll-your-own single-page applications. Finally, you'll work through an awesome chapter that combines them all. Each chapter features actual lines of code that you can apply right away. Style and Approach Using real-world examples, Web Design Blueprints presents practical how-to projects for site enhancements, with a light-hearted, easy-to-understand tone. This book has individual projects that cumulate until you finally build a super-project at the end, using all the skills learned
Web Development with MongoDB and Node.js
by Jason KrolThis book is designed for developers of any skill level that want to get up and running using Node.js and MongoDB to build full featured web applications. A basic understanding of JavaScript and HTML is the only requirement for this book.
Web Hosting For Dummies
by Peter PollockHost your own website or blog with this unique guideIf you'd like to make the leap from a hosted environment to a self-hosted service, this book is for you. You may be making the move from casual blogging to professional blogging. Or, you might already be self-hosting, but want a good guide to show you how to get more out of your plan. In simple, easy-to-understand language, this helpful book breaks down all the functions of web hosting for self-hosted users, from setting up new e-mail accounts to backing up and securing your site, analyzing server logs, choosing a platform to install, and more. Breaks down the functions of web hosting for new self-hosters, including casual bloggers who may be moving into professional bloggingHelps those who are already self-hosting maximize the services they are paying forOffers a one-stop, complete resource on web hosting, rather than just a few chapters, as in many blogging booksCovers setting up and using e-mail accounts, working with FTP clients, backing up and securing sites, using cloud services, understanding domains and DNS, using built-in databases, and moreWeb Hosting For Dummies helps you take charge of your own web hosting and having fun in the process!
Web Radio: Radio Production for Internet Streaming
by Chris PriestmanAnyone wanting to set up a low cost web radio station will benefit from the advice and information provided by this book. Not only will you gain technical and practical know-how to enable your station to go live, but also an appreciation of the legal and copyright implications of making radio, potentially for international audiences and in the rapidly evolving environment of the web.To succeed, your radio content will need to be carefully planned and your station properly promoted. Advice is given on taking advantage of the scalability web radio introduces for building audiences in line with your resources, for scheduled live output and for making programmes available on demand, including music, news, speech radio and audience participation. Case studies from around the world are provided to demonstrate how different radio organisations are applying the new flexibility web radio has to offer in a wide range of situations. Together with its associated website www.web-radio-book.com, the book also acts as a starting point for locating a range of sources for further advice and lines of research. Learn how to: - go live with your own low cost web radio station (either managing the server yourself or using a host service) - assess the right server set-up to handle the number of simultaneous listeners expected - get the best sound quality to your listeners- take account of the range of devices available for receiving web radio- plan your station, programming and associated website - identify and reach your audience - build audience feedback and data into your station's strategy- tackle the additional legal and ethical dimensions of radio on the web - source more detailed information
Webcasting Worldwide: Business Models of an Emerging Global Medium (Media Management and Economics Series)
by Louisa HaWebcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world’s most developed broadband markets. With webcasting in its early development, the approaches discussed in this volume set the standards for the webcasting industry. Representing the major broadband markets in the world, this text is an authoritative and valuable reference for both researchers and practitioners. The chapters relate the business practices of webcasting to the media market environment and established media industries, such as television and radio, as well as government and non-profit organizations. Downloadable resources offer PowerPoint charts for use in training, education, and research, along with tables, graphs, screenshots, and hyperlinks. Webcasting Worldwide is essential reading for academic researchers and media industry practitioners, and the volume will be a useful text in advanced courses addressing media technology, media management, and international communication.For updates about the book chapters and latest commentaries on topics related to webcasting business models, please visit the Webcasting Business Models Blog at http://webcastingworldwide.blogspot.comWinner of The Association for Education in Journalism and Mass Communication Picard Award for Media Management and Economics 2007.
Webflow by Example: Design, build, and publish modern websites without writing code
by Ali Rushdan TariqBuild modern responsive websites without writing code by making the most of the power and flexibility of WebflowKey FeaturesGet to grips with Webflow to build and launch responsive websites from scratchLearn how to put Webflow into practice and take advantage of its power and flexibilityBuild your own modern responsive websites from scratch and without any codeBook DescriptionWebflow is a modern no-code website-builder that enables you to rapidly design and build production-scale responsive websites. Webflow by Example is a practical, project-based, and beginner-friendly guide to understanding and using Webflow to efficiently build and launch responsive websites from scratch.Complete with hands-on tutorials, projects, and self-assessment questions, this easy-to-follow guide will take you through modern web development principles and help you to apply them efficiently using Webflow. You'll also get to grips with modern responsive web development and understand how to take advantage of the power and flexibility of Webflow. The book will guide you through a real-life project where you will build a fully responsive and dynamic website from scratch. You will learn how to add animations and interactions, customize experiences for users, and more. Finally, the book covers important steps and best practices for making your website ready for production, including SEO optimization and how to publish and package the website.By the end of this Webflow book, you will have gained the skills you need to build modern responsive websites from scratch without any code.What you will learnBuild and customize websites without any codeUnderstand how to approach designing and developing for the modern webBecome familiar with the main functionalities of WebflowFollow best practices for Webflow development while working on a practical project, from its design to launchHarness the power of the Webflow CMS to create dynamic contentAdd modern flourishes to a website using pre-defined and custom animations and interactionsWho this book is forIf you're an entrepreneur, web designer, or anyone with little web development knowledge, this book will help you learn how to build fully responsive websites and web prototypes without writing a single line of code. If you're a web designer, this book will make you a more informed web developer. If you're already a developer, this book will help you become a better web designer.
WebGL Beginner's Guide
by Brandon Jones Diego CantorThis book is a step-by-step tutorial that includes complete source code for all of the examples covered. Every chapter builds on top of the previous one thereby giving the reader an immediate feeling of progression. Each block of code is explained, and 3D web development concepts are diagrammed and covered in detail. This book is written for JavaScript developers who are interested in 3D web development. A basic understanding of the DOM object model and the jQuery library is ideal but not required. No prior WebGL knowledge is expected.
Webinar Master
by Donald H. TaylorA step-by-step guide to delivering compelling online presentations from a webinar expert and coach.We’ve all attended dry, forgettable webinars, but few people know the secrets of truly engaging audiences online.In Webinar Master, Donald H. Taylor shares his methodology for delivering great webinars, consistently, distilled from his experience coaching hundreds of speakers since 2007.Taylor dissects the traps awaiting inexperienced presenters, and explains why people can’t stop themselves reading, why nobody can listen well online, and why you should use images and animations carefully. He examines the impact of audience sizes, when and how to work with facilitators and hosts, and gives tips for improving your delivery, from reading poetry aloud to playing Just a Minute.Packed with tips, checklists, technical advice, and myriad other resources, Webinar Master is a one-stop guide to producing compelling, well-structured content that keeps audiences engaged. From understanding the technology, to using your voice, to building rapport, this easy-to-read guide will teach you everything you need to know to run popular, interactive and useful webinars that will have your audience coming back for more.
Weblogs und Sprache: Untersuchung von linguistischen Charakteristika in Blog-Texten (essentials)
by Christoph Moss Jill-Catrin HeurichChristoph Moss und Jill-Catrin Heurich betrachten das Phänomen, dass die Verfasser von Blogs eine eigene Sprache mit spezifischen Darstellungsformen entwickeln, in einer empirischen Untersuchung. Dazu werden Weblog-Texte, journalistische Kommentare in Onlinemedien sowie Corporate Blogs auf ihre sprachlichen Charakteristika untersucht. Weblogs haben ihren Platz im Kommunikationskanon gefunden. Sie sind aufgrund ihrer einfach strukturierten Programmierweise von Suchmaschinen leicht zu erfassen. Das macht sie inhaltlich sowie kommerziell attraktiv.
WebRTC Blueprints
by Andrii SergiienkoThis book is a step-by-step project-based guide that aims to teach you how to develop your own web applications and services with WebRTC in a concise, practical manner. If you are a WebRTC developer and want to build complex WebRTC applications and projects, or if you want to gain practical experience in developing web applications, advanced WebRTC media handling, Server and client signalling, call flows, third party integration, then this book is perfect for you. It is essential to have prior knowledge about building simple applications using WebRTC.
Webservices: Theory and Practice
by Hrushikesha Mohanty Prasant Kumar PattnaikThis book focuses on web service specification, search, composition, validation, resiliency, security and engineering, and discusses various service specification standards like WSDL, SAWSDL, WSMO and OWLS. The theory and associated algorithms for service specification verification are detailed using formal models like Petrinet, FSM and UML. The book also explores various approaches proposed for web service search and composition, highlighting input/output, parameter-based search, and selection of services based on both functional and non-functional parameters. In turn, it examines various types of composite web services and presents an overview of popular fault handling strategies for each of these types. Lastly, it discusses the standards used for implementing web service security on the basis of a case study, and introduces the Web Service Development Life Cycle (WSDLC), which defines co-operation between several industry partners to develop web services in a more structured way.
Webspinner: Songs, Stories, and Reflections of Duncan Williamson, Scottish Traveller
by John D. NilesBorn in 1928 in a tent on the shore of Loch Fyne, Argyll, Duncan Williamson (d. 2007) eventually came to be recognized as one of the foremost storytellers in Scotland and the world. Webspinner: Songs, Stories, and Reflections of Duncan Williamson, Scottish Traveller is based on more than a hundred hours of tape-recorded interviews undertaken with him in the 1980s. Williamson tells of his birth and upbringing in the west of Scotland, his family background as one of Scotland’s seminomadic travelling people, his varied work experiences after setting out from home at about age fifteen, and the challenges he later faced while raising a family of his own, living on the road for half the year. The recordings on which the book is based were made by John D. Niles, who was then an associate professor at the University of California, Berkeley. Niles has transcribed selections from his field tapes with scrupulous accuracy, arranging them alongside commentary, photos, and other scholarly aids, making this priceless self-portrait of a brilliant storyteller available to the public. The result is a delight to read. It is also a mine of information concerning a vanished way of life and the place of singing and storytelling in Traveller culture. In chapters that feature many colorful anecdotes and that mirror the spontaneity of oral delivery, readers learn much about how Williamson and other members of his persecuted minority had the resourcefulness to make a living on the outskirts of society, owning very little in the way of material goods but sustained by a rich oral heritage.
Wedding as Text: Communicating Cultural Identities Through Ritual (Routledge Communication Series)
by Wendy Leeds-HurwitzA wedding serves as the beginning marker of a marriage; if a couple is to manage cultural differences throughout their relationship, they must first pass the hurdle of designing a wedding ceremony that accommodates those differences. In this volume, author Wendy Leeds-Hurwitz documents the weddings of 112 couples from across the United States, studied over a 10-year period. She focuses on intercultural weddings--interracial, interethnic, interfaith, international, and interclass--looking at how real people are coping with cultural differences in their lives. Through detailed case studies, the book explores how couples display different identities simultaneously. The concepts of community, ritual, identity, and meaning are given extensive consideration. Because material culture plays a particularly important role in weddings as in other examples of ritual, food, clothing, and objects are given special attention here. Focusing on how couples design a wedding ritual to simultaneously meet multiple--and different--requirements, this book provides: *extensive details of actual behavior by couples; *an innovative format: six traditional theoretical chapters, with examples integrated into the discussion, are matched to six "interludes" providing detailed descriptions of the most successful examples of resolving intercultural differences; *a methodological appendix detailing what was done and why these decisions were made; and *a theoretical appendix outlining the study's assumptions in detail. Wedding as Text: Communicating Cultural Identities Through Ritual is a distinctive study of those who have accepted cultural difference into their daily lives and how they have managed to do so successfully. As such, it is suitable for students and scholars in semiotics, intercultural communication, ritual, material culture, family communication, and family studies, and will be valuable reading for anyone facing the issue of cultural difference.
Wedding Officiant's Guide: How to Write & Conduct a Perfect Ceremony
by Lisa FrancescaLast year, one in three American weddings were officiated by a friend or family member. With the officiating trend on the rise, novice officiants need a resource to guide them. In The Wedding Officiant's Guide, interfaith minister Lisa Francesca breaks down the entire officiating process, from becoming an ordained officiant and interviewing the couple to drafting and performing a moving ceremony. Written in an engaging and friendly tone, and featuring empowering advice, suggested readings, stories and lessons learned from new officiants, and practical tips from wedding planners, this inviting handbook will help new officiants write and deliver a wedding ceremony that fulfills marriage laws, delights guests, and honors the marrying couple.
Wedding Photojournalism: The Business of Aesthetics
by Paul D Van HoyThis valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included are tips for improving search-engine optimization, marketing, pricing, packaging, and contracts to enable aspiring and experienced professionals alike to follow their passions to success.
Wedding Toasts 101: The Guide to the Perfect Wedding Speech
by Pete HonsbergerWrite and present a memorable wedding toast with this light-hearted, humorous guide that gives you all the tools you&’ll need for a successful speech—the perfect gift for any best man or maid of honor. As much as it&’s an honor to be chosen as the best man or maid of honor at a wedding, giving the perfect speech can sometimes be nerve-wracking. Delivering a crowd-pleasing toast at the reception that has the right amount of humor and sentimentality is a daunting undertaking, no matter how advanced your public speaking skills are. Pete Honsberger&’s guide to giving the perfect wedding toast provides even the most nervous of public speakers with all the tools and advice they need for writing and presenting the best toast ever. After witnessing speeches both good and bad, Honsberger shares a few bits of wisdom he&’s learned along the way, providing building blocks to creating an unforgettable story along with helpful speech prompts, and the perfect checklist that will turn a potentially scary obligation into a golden opportunity. Wedding Toasts 101 presents a fun and simple way to write a successful wedding toast without all the stress so you can spend less time worrying and more time celebrating the happy couple.
The Weeding Handbook: A Shelf-by-shelf Guide
by Rebecca VnukFilled with field-tested strategies and adaptable collection development policies, this updated handbook will enable libraries to bloom by maintaining a collection that users actually use. "Manages to be a thorough and informative source on weeding library collections and yet also an easy, engaging read ... Recommended." That rave review from Technicalities sums up the acclaim and appeal of this bestselling resource’s first edition. Now Vnuk has revised and updated her text to keep pace with libraries’ longer-term shifts in collection development and access, such as a growing emphasis on digital collections and managing duplicate physical materials. She demonstrates how weeding helps a library thrive by focusing its resources on those parts of the collection that are the most useful to its users. Walking collections staff through the proverbial stacks shelf by shelf, this book includes a new “Tales from the Front” feature, providing real-life case studies of librarians working on weeding projects; explains why weeding is important for a healthy library and how it can positively affect library budgets; systematically walks readers through a library's shelves, with recommended weeding criteria and call-outs in each area for the different considerations of large collections and smaller collections; offers easily adaptable, updated sample development plans which reflect the latest thinking in collection development; advises readers on weeding problematic materials, such as those that include racist themes and depictions; presents updated and expanded guidance on special considerations for youth collections; addresses reference, media, magazines and newspapers, e-books, and other special materials; shares guidance for determining how to delegate responsibility for weeding, plus pointers for getting other staff members on board; and gives advice for educating the community about the process, how to head off PR disasters, and what to do with weeded materials.
Wegbereiter der modernen Islamfeindlichkeit: Eine Analyse der Argumentationen so genannter Islamkritiker (essentials)
by Thorsten Gerald SchneidersVorgetäuschte Islamkritik, die nur so tut, als verfolge sie seriöse Absichten, ist einer der Hauptverbreitungswege für Islamfeindlichkeit und Vorbehalte gegenüber Muslimen. Im deutschsprachigen Raum hat sich vor einigen Jahren ein Zirkel von Personen gebildet, der diese Art der ,,Islamkritik" öffentlichkeitswirksam vertrat. Dazu gehörten Mina Ahadi, Henryk Broder, Ralph Giordano, Necla Kelek, Alice Schwarzer, Udo Ulfkotte und Leon de Winter. Ihre Argumentationsweisen werden in diesem Essential mittels diskursanalytischer Ansätze untersucht. Der Autor stellt typische Techniken vor und leistet dadurch einen Beitrag, um echte Islamkritik künftig besser von Islamfeindlichkeit abgrenzen zu können.
Welche Öffentlichkeit brauchen wir?: Zur Zukunft des Journalismus und demokratischer Medien
by Jupp Legrand Benedikt Linden Hans-Jürgen ArltIn diesem Open Access-Sammelband reflektieren namhafte Autor:innen aus Wissenschaft und Praxis Blockaden und Chancen eines zukünftigen, besseren Mediensystems. Ausgehend von der These, dass Journalismus, Medien und Öffentlichkeit gegenwärtig einen tiefgreifenden strukturellen Wandel durchlaufen, bündelt der Band Kritiken am Status Quo, alternative Wege der Transformation und Vorschläge für Verbesserungen unter dem Stichwort Demokratisierung. Finanzierung, Produktion, Distribution und Rezeption sowie Themensetzung und Formate von Öffentlichkeit werden vor dem Hintergrund langfristiger technologischer, ökonomischer und sozialer Prozesse kritisch analysiert und auf ihr demokratisches Potential abgeklopft.Das Buch richtet sich gleichermaßen an Medien- und Kommunikationswissenschaftler:innen wie an Akteure aus der medienpolitischen und journalistischen Praxis, die im und über das Alltagsgeschäft hinaus den Medienwandel mitgestalten und sich vom Ziel einer demokratischen Öffentlichkeit leiten lassen.