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Trump-Style Negotiation
by George H. RossEver since he wrote The Art of the Deal, Trump has been the world's most famous negotiator--even though he didn't reveal his actual deal-making secrets. Now, George Ross explains the tactics that too Trump to the top and how you can use those same tactics and strategies in your daily negotiations. A practical, real-world negotiation playbook, this is the ultimate guide for anyone who wants to negotiate like a proven winner.
Trump Was a Joke: How Satire Made Sense of a President Who Didn’t (Routledge Advances in Theatre & Performance Studies)
by Sophia A McclennenWritten by a scholar of satire and politics, Trump Was a Joke explains why satire is an exceptional foil for absurd political times and why it did a particularly good job of making sense of Trump. Covering a range of comedic interventions, Trump Was a Joke analyzes why political satire is surprisingly effective at keeping us sane when politics is making us crazy. Its goal is to highlight the unique power of political satire to encourage critical thinking, foster civic action, and further rational debate in moments of political hubris and hysteria. The book has been endorsed by Bassem Youssef, who has been referred to as the “Jon Stewart of Egypt,” and Srdja Popovic, author of Blueprint for Revolution, who used satirical activism to bring down Serbian dictator Slobodan Milosevic. With a foreword by award-winning filmmaker, satirist, and activist Michael Moore, this study will be of interest to readers who follow politics and enjoy political comedy and will appeal to the communications, comedy studies, media studies, political science, rhetoric, cultural studies, and American studies markets.
Trump’s Media War
by Catherine Happer Andrew Hoskins William MerrinThe election of Donald Trump as US President in 2016 seemed to catch the world napping. Like the vote for Brexit in the UK, there seemed to be a new de-synchronicity – a huge reality gap – between the unfolding of history and the mainstream news media’s interpretations of and reporting of contemporary events. Through a series of short, sharp interventions from academics and journalists, this book interrogates the emergent media war around Donald Trump. A series of interconnected themes are used to set an agenda for exploration of Trump as the lynch-pin in the fall of the liberal mainstream and the rise of the right media mainstream in the USA. By exploring topics such as Trump’s television celebrity, his presidential candidacy and data-driven election campaign, his use of social media, his press conferences and combative relationship with the mainstream media, and the question of ‘fake news’ and his administration’s defence of ‘alternative facts’, the contributors rally together to map the parallels of the seemingly momentous and continuing shifts in the wider relationship between media and politics.
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
by Chris Brogan Julien SmithThe 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace. Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide: Provides expert advice on creating and growing brand influence Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more Discusses the six main tenets of trust agents and their use Explores online tools that foster better relationships, increased sales, and greater profits Explains the relationship between trust, social capital, and media The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of knowledge for any organization operating in the Digital Age.
Trust-Based Communication Systems for Internet of Things Applications
by Prateek Agrawal Vishu Madaan Anand Sharma Dilip Sharma Akshat Agarwal Sandeep KautishTRUST-BASED COMMUNICATION SYSTEMS FOR INTERNET OF THINGS APPLICATIONS Highlighting the challenges and difficulties in implementing trust-based communication systems for Internet of Things (IoT) services and applications, this innovative new volume is a critical reference source for academics, professionals, engineers, technology designers, analysts, and students. The primary objective of this edited book is to deliver technologies to improve trust and eliminate malicious actors in participatory exchanges throughout communication using Internet of Things (IOT) devices such that these methods should not only be able to identify bad actors but also to improve communication and trust in the environment without violating object privacy. Whether as a reference for the engineer or scientist or a textbook for the student, this is a must-have for any library.
Trust & Fault in Multi Layered Cloud Computing Architecture
by Pradeep Kumar Gupta Punit GuptaThis book discusses various aspects of cloud computing, in which trust and fault-tolerance models are included in a multilayered, cloud architecture. The authors present a variety of trust and fault models used in the cloud, comparing them based on their functionality and the layer in the cloud to which they respond. Various methods are discussed that can improve the performance of cloud architectures, in terms of trust and fault-tolerance, while providing better performance and quality of service to user. The discussion also includes new algorithms that overcome drawbacks of existing methods, using a performance matrix for each functionality. This book provide readers with an overview of cloud computing and how trust and faults in cloud datacenters affects the performance and quality of service assured to the users. Discusses fundamental issues related to trust and fault-tolerance in Cloud Computing;Describes trust and fault management techniques in multi layered cloud architecture to improve security, reliability and performance of the system;Includes methods to enhance power efficiency and network efficiency, using trust and fault based resource allocation.
Trust, Impact, and Fundraising for Nonprofits: How meaningful ethics and strategic evaluation can multiply your revenue and expand your program
by Kenneth H. PhillipsDistilling decades of leadership expertise into an effective framework, this is a practical guidebook for nonprofits around the globe, with practical recommendations for the urgently needed steps to make this a better world. Charities in the United States and NGOs globally need to overcome two glaring and persistent weaknesses in the eyes of potential donors: trustworthiness and effectiveness. After examining possible causes for these deficits, fundraising and organizational development guru Ken Phillips guides readers through the process that leads to greater trust and respect by donors, better results for beneficiaries, significantly increased funding, and better and bigger programs. Alongside helpful worksheets, he presents seven steps to make sure ethics are meaningful, eight disciplines to ensure programs achieve good results, and a communications approach to demonstrate responsibility and accountability, all interwoven with inspiring case studies from his own international experience and other organizations’ stories. Staff and volunteers at registered nonprofits around the world, as well as any individual or group raising funds more informally, will value this guide to empower organizations to win trust, raise more funds, and achieve greater program impact.
The Trust Manifesto: What you Need to do to Create a Better Internet
by Damian BradfieldFrom the moment we wake up and unlock our phones, we're producing data. We offer up our unique fingerprint to the online world, scan our route to work, listen to a guided meditation or favourite playlist, slide money around, share documents and update our social media accounts. We reach for our phones up to 200 times a day, not knowing which companies are storing, using, selling and manipulating our data. But do we care? We're busy. We've got lives. We're pressed for time! There aren't enough hours in the day to read the terms and conditions. Or, maybe we're happy to trade our personal data for convenient services and to make our lives easier?Big data is the phenomenon of our age, but should we trust it without question? This is the trust dilemma.In 2009, Damian Bradfield founded WeTransfer, the largest file-sharing platform in the world with 50 million global users shipping more than one billion files of data a month. His unique experience of the big data economy has led him to question if there is another way to build the internet, one that is fairer and safer for everyone and, in The Trust Manifesto, he lays out this vision.
Trust Me, I'm Lying: Confessions of a Media Manipulator
by Ryan HolidayYou’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture… 1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch—online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you. .
Trust Models for Next-Generation Blockchain Ecosystems (EAI/Springer Innovations in Communication and Computing)
by Muhammad Habib ur Rehman Davor Svetinovic Khaled Salah Ernesto DamianiThis book discusses the trust models for next-generation Blockchain ecosystems. The book provides a comprehensive discussion on various trust factors involving security, anonymization, reputation, governance, economic models, and other relevant determinants. The book covers various topics in breadth and depth. In addition, it sets the foundation to involve the readers in understanding the core theories supplemented with technical and experimental discussion. The book starts by laying out the foundations of trust models in Blockchain ecosystems. The authors then provide a study of existing trust models Blockchain networks. They then provide identification of trust factors and discuss each trust factor. The book concludes with a future outlook of trust-enabling Blockchain ecosystems.Outlines the trust models for next-generation Blockchain ecosystems;Covers the trust issues in various Blockchain ecosystems running in public, private, consortium, and cloud environments;Features issues such has privacy, security, scalability, and requirements in Blockchain.
Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
by Al GolinThe recent rash of corporate scandals--and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. <P><P>More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald's, Toyota, Owens-Corning, and many others. Trust or Consequences shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals. This essential book reveals how to: * create an effective trust strategy * determine the impact of trust issues on stakeholders * assess trust-building performance and calculate the difficulty of restoring trust * create a ""trust bank"" for saving deposits of good will to draw on as needed Trust or Consequences offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage.
Trust, Organizations and the Digital Economy: Theory and Practice (Routledge Advances in Management and Business Studies)
by Joanna PaliszkiewiczTrust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement, communication, organizational performance, and online activities. Despite its role to cultivate cooperation, knowledge-sharing, and innovation, trust through digital means or even trust in digital media has presented new opportunities and challenges in society. Examples include a wider and faster dissemination of trust-influencing messages, and richer options of digital cues that engage, disrupt, or even transform how trust is formulated. Despite that, trust helps people to live through risky and uncertain situations, and the many capabilities enabled on the digital platforms have made the formation and sustaining of trust very different compared to traditional means. Trust in today’s digital environment plays an important role and is intertwined with concepts including reliability, quality, and privacy. This book aims to bring together the theory and practice of trust in the new digital era and will present theoretical and practical foundations. Trust is not given; we must work to build it, but it is a very fragile and intangible asset once built. It is easy to destroy and challenging to rebuild. Researchers, academics, and students in the fields of management, responsibility, and business ethics will gain knowledge on trust and related concepts, learn about the theoretical underpinnings of trust and how it sustains itself through digital dissemination, and explore empirically validated practice regarding trust and its related concepts.
Trust Ownership and the Future of News
by Gavin EllisCrumbling business models mean news media structures must change. Gavin Ellis explores the past and present use of newspaper trusts - drawing on case studies such as the Guardian, the Irish Times and the Pulitzer Prize winning Tampa Bay Times - to make the case for a form of ownership dedicated to sustaining high quality journalism.
Trust, Power and Public Relations in Financial Markets (Routledge New Directions in PR & Communication Research)
by Clea BourneThe public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
Trust Us, We're Experts
by Sheldon Rampton John StauberFearless investigative journalists Sheldon Rampton and John Stauber ( Toxic Sludge Is Good for You! and Mad Cow U.S.A.) are back with a gripping expos of the public relations industry and the scientists who back their business-funded, anti-consumer-safety agendas. There are two kinds of "experts" in question--the PR spin doctors behind the scenes and the "independent" experts paraded before the public, scientists who have been hand-selected, cultivated, and paid handsomely to promote the views of corporations involved in controversial actions. Lively writing on controversial topics such as dioxin, bovine growth hormone, and genetically modified food makes this a real page-turner, shocking in its portrayal of the real and potential dangers in each of these technological innovations and of the "media pseudo-environment" created to obfuscate the risks. By financing and publicizing views that support the goals of corporate sponsors, PR campaigns have, over the course of the century, managed to suppress the dangers of lead poisoning for decades, silence the scientist who discovered that rats fed on genetically modified corn had significant organ abnormalities, squelch television and newspaper stories about the risks of bovine growth hormone, and place enough confusion and doubt in the public's mind about global warming to suppress any mobilization for action. Rampton and Stauber introduce the movers and shakers of the PR industry, from the "risk communicators" (whose job is to downplay all risks) and "outrage managers" (with their four strategies--deflect, defer, dismiss, or defeat) to those who specialize in "public policy intelligence" (spying on opponents). Evidently, these elaborate PR campaigns are created for our own good. According to public relations philosophers, the public reacts emotionally to topics related to health and safety and is incapable of holding rational discourse. Needless to say, Rampton and Stauber find these views rather antidemocratic and intend to pull back the curtain to reveal the real wizard in Oz. This is one wake-up call that's hard to resist.
Trust Us, We're Experts PA: How Industry Manipulates Science and Gambles with Your Future
by Sheldon Rampton John StauberThe authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the experts. <P><P>We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles and letters to the editor. We trust them to tell us what to think, because there's too much information out there and not enough hours in a day to sort it all out.We should stop trusting them right this second.
Trusted Cellular IoT Devices: Design Ingredients and Concepts (Synthesis Lectures on Engineering, Science, and Technology)
by Kersten HeinsThis book focuses on the impact of secure frontend devices for the Internet of Things (IoT). It explains how to identify vulnerabilities of IoT applications and how to protect them against misuse and attacks. Provided insights will help readers to design a reliable and trustworthy IoT ecosystem ensuring a high level of user confidence and a fruitful deployment. As a starting point, the book provides guidance how to identify risks and potential threats. Then, it explains which countermeasures are available and introduces all major ingredients for an efficient implementation of IoT security measures, e.g. a bullet-proof protection of user privacy and device identities. The author outlines an efficient design approach that combines classical embedded computing with smartcard technology and wireless cellular networking like LTE-M or NB-IoT. The target audience includes industrial professionals and students focusing on low cost design and a fast time-to-market. The book is ideal for engineering-minded IoT project owners to safeguard their business goals.
Trusted Leader: 8 Pillars That Drive Results
by David HorsagerWithout trust, people and businesses fail. Trusted Leader provides a framework for building trust so that you and your organizations can perform at your best."A lack of trust is your biggest expense," says Wall Street Journal bestselling author David Horsager. Without trust, transactions cannot occur. Without trust, influence is destroyed. Without trust, leaders lose their people. Trust can be either your most vulnerable weakness or your greatest asset. Horsager introduces readers to his Eight Pillars of Trust through the journey of a senior leader who thought success was certain. Follow CEO Ethan Parker as he discovers the power of trust and how to apply it amid the complexities of leadership, change, and culture transformation. The Eight Pillars of Trust (Clarity, Compassion, Character, Competency, Commitment, Connection, Contribution, and Consistency) are based on Horsager's original research and extensive experience working with Fortune 500 companies and top government agencies around the globe. In addition to the business parable, this book is rich in practical advice for implementing each of the Eight Pillars. You will learn strategies to increase alignment, overcome attrition, and get absolutely clear on executing your top priorities. Horsager offers a road map for how to become the most trusted expert in your industry.
Trusting the News in a Digital Age: Toward a "New" News Literacy
by Jeffrey DvorkinTRUSTING THE NEWS in a Digital Age How to use critical thinking to discern real news from fake newsTrusting the News in a Digital Age provides an ethical framework and the much-needed tools for assessing information produced in our digital age. With the tsunami of information on social media and other venues, many have come to distrust all forms of communication, including the news. This practical text offers guidance on how to use critical thinking, appropriate skepticism, and journalistic curiosity to handle this flow of undifferentiated information.Designed to encourage critical thinking, each chapter introduces specific content, followed at the end of each section with an ethical dilemma. The ideas presented are based on the author’s experiences as a teacher and public editor/ombudsman at NPR News. Trusting the News in a Digital Age prepares readers to deal with changes to news and information in the digital environment. It brings to light the fact that journalism is about treating the public as citizens first, and consumers of information second. This important text:Reveals how to use critical thinking to handle the never-ending flow of informationContains ethical dilemmas to help sharpen critical thinking skillsExplains how to verify sources and spot fraudsLooks at the economic and technological conditions that facilitated changes in communicationWritten for students of journalism and media studies, Trusting the News in the Digital Age offers guidance on how to hone critical thinking skills needed to discern fact from fiction.
Trustworthy Execution on Mobile Devices
by Amit Vasudevan James Newsome Jonathan M. MccuneThis brief considers the various stakeholders in today's mobile device ecosystem, and analyzes why widely-deployed hardware security primitives on mobile device platforms are inaccessible to application developers and end-users. Existing proposals are also evaluated for leveraging such primitives, and proves that they can indeed strengthen the security properties available to applications and users, without reducing the properties currently enjoyed by OEMs and network carriers. Finally, this brief makes recommendations for future research that may yield practical and deployable results.
Trustworthy Internet
by Nicola Blefari-Melazzi Giuseppe Bianchi Luca SalgarelliThis book collects a selection of the papers presented at the 21st International Tyrrhenian Workshop on Digital Communications, organized by CNIT and dedicated this year to the theme "Trustworthy Internet". The workshop provided a lively discussion on the challenges involved in reshaping the Internet into a trustworthy reality, articulated around the Internet by and for People, the Internet of Contents, the Internet of Services and the Internet of Things, supported by the Network Infrastructure foundation. The papers have been revised after the workshop to take account of feedbacks received by the audience. The book also includes: i) an introduction by the Editors, setting the scene and presenting evolution scenarios; ii) five papers written by the session chairmen, reputed scientists, and each dedicated to a facet of the trustworthy Internet vision; iii) a concluding paper, reporting the outcomes of a panel held at the conclusion of the workshop, written by the two keynote speakers.
Truth: A User's Guide
by Hector Macdonald"In a time when truth is under assault, Hector Macdonald is here to defend it. He offers clear-eyed, compelling guidelines for becoming a more accurate consumer and producer of information."--Adam Grant, author of Give and Take, Originals, and Option B with Sheryl SandbergFor fans of Nudge, Sway, and The Art of Thinking Clearly, a fascinating dive into the many ways in which "competing truths" shape our opinions, behaviors, and beliefs.True or false? It's rarely that simple.There is more than one truth about most things. The Internet disseminates knowledge but it also spreads hatred. Eating meat is nutritious but it's also damaging to the environment. When we communicate we naturally select the truths that are most helpful to our agenda.We can select truths constructively to inspire organizations, encourage children, and drive progressive change. Or we can select truths that give a false impression of reality, misleading people without actually lying. Others can do the same, motivating or deceiving us with the truth. Truths are neutral but highly versatile tools that we can use for good or ill.In Truth: How the Many Sides to Every Story Shape Our Reality, Hector Macdonald explores how truth is used and abused in politics, business, the media and everyday life. He shows how a clearer understanding of truth's many faces renders us better able to navigate our world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny, and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.
The Truth About COVID-19: Exposing The Great Reset, Lockdowns, Vaccine Passports, and the New Normal
by Doctor Joseph Mercola Ronnie CumminsMultiple New York Times best-selling author Dr. Joseph Mercola and Ronnie Cummins, founder and director of the Organic Consumers Association, team up to expose the truth—and end the madness—about COVID-19. Since early 2020, the world has experienced a series of catastrophic events—a global pandemic caused by what appears to be an engineered coronavirus; international lockdowns and border closings causing widespread business closures, economic collapse, and massive unemployment; and an unprecedented curtailment of civil liberties and freedoms in the name of keeping people safe by locking them up in their homes. We are now living in a world that is increasingly ruled, not by our democratic systems and institutions, but by public health fiat, carried out by politicians who rule by instilling fear and panic. In The Truth About COVID-19, Dr. Mercola and Cummins reveal new and emerging evidence that: The SARS-CoV-2 virus was, indeed, lab-engineered and emerged from a negligently managed bioweapons lab in Wuhan, China The global pandemic was long anticipated by global elites who have used it to facilitate and hide the largest upward transfer of wealth in human history PCR testing, case counts, morbidity, and vaccine safety and efficacy data have been widely manipulated and misrepresented Obesity, diabetes, and heart disease are known to worsen COVID-19 outcomes, but the junk food industry continues to push its agenda at the expense of public health Safe, simple, and inexpensive treatment and prevention for COVID-19 have been censored and suppressed to create a clear path for vaccine acceptance Effectiveness of the vaccines has been wildly exaggerated and major safety questions have gone unanswered The good news in all of this is that we can take control of our health and that, together, we have the power to unite and fight back for our health, democracy, and freedom. The time is now for a global awakening. As Dr. Mercola and Cummins remind us, this is the fight of our lives.
The Truth About Lies: The Illusion of Honesty and the Evolution of Deceit
by Aja RadenWhy do you believe what you believe?You’ve been lied to. Probably a lot. We’re always stunned when we realize we’ve been deceived. We can’t believe we were fooled: What was I thinking? How could I have believed that?We always wonder why we believed the lie. But have you ever wondered why you believe the truth? People tell you the truth all the time, and you believe them; and if, at some later point, you’re confronted with evidence that the story you believed was indeed true, you never wonder why you believed it in the first place. In this incisive and insightful taxonomy of lies and liars, New York Times bestselling author Aja Raden makes the surprising claim that maybe you should.Buttressed by history, psychology, and science, The Truth About Lies is both an eye-opening primer on con-artistry—from pyramid schemes to shell games, forgery to hoaxes—and also a telescopic view of society through the mechanics of belief: why we lie, why we believe, and how, if at all, the acts differ. Through wild tales of cons and marks, Raden examines not only how lies actually work, but also why they work, from the evolutionary function of deception to what it reveals about our own.In her previous book, Stoned, Raden asked, “What makes a thing valuable?” In The Truth About Lies, she asks “What makes a thing real?” With cutting wit and a deft touch, Raden untangles the relationship of truth to lie, belief to faith, and deception to propaganda. The Truth About Lies will change everything you thought you knew about what you know, and whether you ever really know it.
Truth and Duty: The Press, the President, and the Privilege of Power
by Mary MapesA riveting account of how the public's right to know is being attacked by an unholy alliance among politicians, news organizations and corporate AmericaTruth and Duty was made into the 2015 film Truth, starring Cate Blanchett, Robert Redford, Topher Grace and Elizabeth Moss. For twenty five years, Mary Mapes has been an award-winning television producer and reporter -- the last fifteen of them for CBS News, principally for the CBS Evening News with Dan Rather and 60 Minutes. She had the bedrock of respect of her peers -- in 2003 alone, she broke the story of the Abu Ghraib prison tortures (which won CBS The Peabody Award) and the existence of Strom Thurmond's illegitimate bi-racial daughter Essie Mae Washington. But it was Dan Rather's lightning rod of a story on George W. Bush's National Guard Service that brought Mapes into an unwanted limelight. The firestorm that followed the broadcast led not only to Mapes' firing and Rather's stepping down from his anchor chair a year early, but to an unprecedented "internal" inquiry into the story -- chaired by former Reagan Attorney General Richard Thornburgh.Peopled with an historic and colorful cast of characters—from Karl Rove to Summer Redstone to John Kerry to Col. Bobby Hodges -- this groundbreaking book about how the television news is made (and unmade) made headlines itself when first published. But this, it turns out, is only part of the story. Mapes talks for the first time about the riveting behind-the-scenes action at CBS during this frenzied period and exposes some of the largest political and social controversies that have broken in this new age of dissonance.