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The Ultimate Business Communication Book: Communicate Better at Work, Master Business Writing, Perfect your Presentations
by David Cotton Martin Manser Matt Avery Di McLanachanIf you want to be the best, you have to have the right skillset.From effective business writing and presentations to running productive meetings, THE ULTIMATE BUSINESS COMMUNICATION BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in business communication.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
The Ultimate Business Communication Book: Communicate Better at Work, Master Business Writing, Perfect your Presentations
by David Cotton Martin Manser Matt Avery Di McLanachanIf you want to be the best, you have to have the right skillset.From effective business writing and presentations to running productive meetings, THE ULTIMATE BUSINESS COMMUNICATION BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in business communication.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Ultimate Cover Letters: Master the Art of Writing the Perfect Cover Letter to Boost Your Employability (Ultimate Series)
by Martin John YateDoes your cover letter have the X factor? How can you make sure that it communicates what employers really want? Ultimate Cover Letters, from best-selling author and careers expert Martin John Yate, describes how to write the very best cover letters, helping you to open doors to job interviews and offers of employment, and outshine all other candidates. From the very popular Ultimate series, the book offers sound advice on assembling letters and how to use key 'power phrases' to get results, as well as over 100 sample letters to cover a variety of situations. These include e-mail responses to online applications, speculative letters, letters to answer advertised vacancies, follow-up letters, networking letters and even acceptance and resignation letters. Now including a chapter on how to develop your professional image and integrate it into your job search letter, Ultimate Cover Letters 5th edition covers all aspects of this crucial part of the job-hunting process in an engaging and approachable way, ensuring you put every chance of success by your side. Ultimate Cover Letters will help you make the perfect first impression.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.
Ultimate CV: Master the Art of Creating a Winning CV with Over 100 Samples to Help You Get the Job (Ultimate Series)
by Martin John YateDoes your CV have the X factor? Do you want your CV to impress potential employers and show them exactly what they want? Ultimate CV, now in its 5th edition and part of the successful Ultimate series, provides you with the key guidance you need to create an irresistible CV that will grab any recruiter's attention. This book will help you to stand out from other candidates, open doors to job interviews and maximize the potential for job offers. Careers and CV guru Martin John Yate shows you how to position plain facts into a powerful sales pitch that will get you the job you want. Ultimate CV covers every aspect of this crucial part of the job-hunting process. It contains hundreds of sample CVs, tailored to specific jobs and industries, that you can use and personalize for your own applications. Alongside insightful advice on hunting for jobs, this indispensable book will give you all the guidance you need to create a distinctive, professional CV so you can get that dream job.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.
Ultimate Guide to Business Writing: All the Secrets of Creating and Managing Business Documents
by Julian Maynard-SmithThe Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers’ needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading and working with reviewers. The book also explains how to exploit the psychology of perception and motivation, collaborate effectively with business colleagues, manage documents holistically across an organisation, and deal with the other everyday practicalities of managing knowledge in a corporate environment. Every section of the book is packed with questions to stimulate thinking and generate meaningful answers, and dozens of examples of what works and why. The book’s also rich in practical examples drawn from real life, anecdotes, humour, and visual aids. But the advice isn’t just practical and anecdotal: it’s also rigorously supported by scientific evidence from notable linguists and psychologists such as Steven Pinker, Daniel Goleman and Yellowlees Douglas. And anyone keen to explore further will benefit from the bibliography and links to videos and other online resources. The book is ideal not just for professional business writers, such as editors, technical writers, copywriters and creative directors; it’s also suitable for anyone whose job requires them to write, whether it’s something as simple as an email or as complex as a set of policies or a handbook.
Ultimate Guide to Facebook Advertising
by Perry Marshall Thomas Meloche Keith KranceGET BRAND NEW CUSTOMERS FROM FACEBOOK TODAYPerry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences-then, how to reach them, convert them, and keep them as your fan, friend, and customer for life.Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You'll see how to gain dramatically on your investment-in clicks, customers, and profits.Discover how to: Create a campaign and find new customers in minutes Get local customers to visit your store or event Profile your audience using Facebook Graph Search and Ad Manager The perfect bidding strategy for your objectives and budget Hyper-target your audience with segment-specific ads Track and follow leads and customers Achieve measurable profits while you inform and entertain your fans Avoid ad fatigue with the perfect Newsfeed Ad Merge direct response with content marketing to ignite everything
Ultimate Guide to Google AdWords
by Perry Marshall Bryan Todd Mike RhodesGoogle processes nearly 6 billion searches every day-making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.You'll learn how to:Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google's Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn't working with Google's AdWords
The Ultimate Guide to Internships: 100 Steps to Get a Great Internship and Thrive in It (Ultimate Guides)
by Eric WoodardDiscover the seminal book on turning your internship experience into a career-building launchpad for your future. Author Eric Woodard, who got his start as a star intern in the White House, has mentored hundreds of interns as they transition in their careers to something bigger and better. In these pages he lays out the basics of the internship game, the questions to ask when applying, and the best courses of action for turning an internship into a desirable career. Whether you’re still in school, looking for a job after college, or this is your third career change, The Ultimate Guide to Internships will give you excellent professional guidance on getting to the next level, expertly covering such topics as: Identifying internships that will serve your personal career goals Distinguishing yourself as an applicant Knowing what to expect on the job Impressing your employer and superiors Networking effectively in the work environment Preparing yourself for any obstacles Transitioning to a full-time job And many more!Told with humor and honesty, Eric’s advice always focuses on how to make the most of your position, be your best self, exceed others’ expectations, and proudly stand out as the best intern in the office. For anyone who is ready to start their dream career, let The Ultimate Guide to Internships be your handbook as you begin your journey forward, one step at a time.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Ultimate Guide to Link Building
by Garrett French Eric WardThe web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.
Ultimate Guide to LinkedIn for Business
by Ted Prodromou Perry Marshall James MalinchakThis popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure.Updates in this edition include: staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs; expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact; t how to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers; smarter LinkedIn Search that saves time and money with customized, comprehensive results. Other important topics covered include: techniques and tips to easily navigate LinkedIn's interface; timesaving tips on finding and matching data from businesses and people; expert guidance on super-charging a business or individual profile; insider advice on getting found through LinkedIn and maximizing search; professional instruction on promoting a LinkedIn profile. The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn's interface.
Ultimate Guide to Pinterest for Business
by Karen LelandWith 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand's success - one pin at a time.
The Ultimate Guide to Storytelling in Business: A Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact
by Samir ParikhA one-stop shop for everything that you need to know about storytelling in business. How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn’t recognize its value? Storytelling is mission-critical to the advancement of our careers and our businesses. In the book, you’ll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences. The author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You’ll discover: A proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable and repeatable way. The importance of creating a one-page story blueprint to road-test your story. How the subtle use of emotional triggers will help you to control the reactions of your audience. A rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models and the launch of ground-breaking technical ideas. A 23-point checklist to ensure that you are ready for your next storytelling endeavor. Perfect for managers, directors, executives, as well as early career professionals, The Ultimate Guide to Storytelling in Business is a can’t-miss resource for generating impact and getting your ideas recognized.
Ultimate Guide to Twitter for Business
by Ted ProdromouWho should you follow? How many people should you follow? How often should you tweet?Most people don't get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
Ultimate Guide to YouTube for Business
by Jason R. RichFrom video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich - joined by YouTube-savvy entrepreneurs - reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.
The Ultimate LinkedIn Messaging Guide: How to Use Written, Audio, Video and InMail Messages to Start More Conversations and Increase Sales
by Daniel DisneyGet people to read, listen to, and watch your LinkedIn messages The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, recruiters, and LinkedIn users who struggle to get replies and results on the essential business platform. In this book, author Daniel Disney shows you just how powerful LinkedIn can be when you figure out how to do it right. You’ll discover how to use LinkedIn messages to get noticed by employers, get attention to your business, and close deals. When you master LinkedIn messaging with the proven tips inside this book, you’ll be able to start more conversations, create more opportunities and drive more sales and revenue. What you’re looking for is out there – if you know how to reach the people who can help. But in this age of information overload, no one will respond to a spammy message, call, or e-mail. You need to stand out and prove that you’re legitimate. In this book, you’ll find real examples of successful messages, as well as over 50 message templates and scripts for written, audio, video and InMail messages. There are also QR codes throughout the book that take you to recorded examples of video and audio messages so you can see and hear them in action. Learn how to send personalised connection requests and LinkedIn messages that prompt people to talk to you Discover tips for building your network and reaching the decision makers at any company Leverage the power of audio and video messages to connect more effectively on LinkedIn Follow up and convert replies into sales, job offers, and high-value relationshipsIf you’ve struggled to get noticed, meet the right people, and close deals, The Ultimate LinkedIn Messaging Guide is the tool you need to turn it around.
The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine
by Daniel DisneyBecome a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.
The Ultimate Negotiation Book: Discover What Top Negotiators Do; Master Persuasion and Influence; Build Rapport with NLP
by Peter Fleming Mo Shapiro Di McLanachanIf you want to be the best, you have to have the right skillset. From influencing and persuading to choosing a negotiating style and using NLP, THE ULTIMATE NEGOTIATION BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in negotiation. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
The Ultimate Negotiation Book: Discover What Top Negotiators Do; Master Persuasion and Influence; Build Rapport with NLP
by Peter Fleming Mo Shapiro Di McLanachanIf you want to be the best, you have to have the right skillset. From influencing and persuading to choosing a negotiating style and using NLP, THE ULTIMATE NEGOTIATION BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in negotiation. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
The Ultimate Personal Success Book: Make an Impact, Be More Assertive, Boost your Memory
by Dena Michelli Alison Straw Christine Harvey Jonathan HancockIf you want to be the best, you have to have the right skillset.From people skills and effective networking to building assertiveness and mastering memory techniques, THE ULTIMATE PERSONAL SUCCESS BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in personal success.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
The Ultimate Personal Success Book: Make an Impact, Be More Assertive, Boost your Memory
by Dena Michelli Alison Straw Christine Harvey Jonathan HancockIf you want to be the best, you have to have the right skillset.From people skills and effective networking to building assertiveness and mastering memory techniques, THE ULTIMATE PERSONAL SUCCESS BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in personal success.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Ultimate Presentations: Master the Art of Giving Fantastic Presentations and Wowing Employers (Ultimate Series)
by Jay SurtiDoes the thought of delivering a presentation fill you with dread? Do you want to learn how to give a fantastic presentation and impress an audience? Ultimate Presentations covers every aspect of this essential business skill: how to prepare, how to structure a great presentation, using technology and visual aids, communicating a strong message, tailoring your presentation to your audience, highlighting your personal skills through your presentation, time management and dealing with Q and As. Business presentation expert Jay Surti guides you through the most common obstructions to giving good presentations and how to overcome them, from nerves and uncomfortable body language, to voice tone and physical habits. Insightful guidance on coping with the unexpected, such as interruptions, technology breakdowns or difficult questions helps you to feel prepared and confident, no matter what happens during your presentation. The ability to deliver outstanding presentations is a lifelong skill that remains relevant throughout an entire career and can boost employability and progression. From the best-selling Ultimate series, Ultimate Presentations is your one-stop guide to acing that presentation and wowing an employer.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.
Ultimate Presentations: Master Interviews and Presentations to Land Your Dream Job (Ultimate Series)
by Jay SurtiPresentations: they may fill us with dread, but they're essential to getting ahead at work, and can be vital to landing your dream role to begin with. You don't have to be frozen with fear, or bored to death with a dull PowerPoint deck! In Ultimate Presentations, business presentation expert Jay Surti guides you through the most common obstructions to giving good presentations and how to overcome them, from nerves and uncomfortable body language, to voice tone and physical habits. Insightful guidance on coping with the unexpected, such as interruptions, technology breakdowns or difficult questions helps you to feel prepared and confident, no matter what happens during your presentation.Ultimate Presentations covers every aspect of fantastic and effective presentations: -how to prepare-how to structure a great presentation-using technology and visual aids-communicating a strong message-tailoring your presentation to your audience-highlighting your personal skills through your presentation-time management and dealing with Q and AsNow including a new chapter on presenting your personal brand, Ultimate Presentations will help you to deliver outstanding presentations when it counts. About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and IQ tests, and reliable advice for interviewing.
The Ultimate Sales Letter
by Dan S. KennedyThe Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money.
The Ultimate Sales Letter 3rd Editon E-Book: Attract New Customers. Boost Your Sales
by Dan S KennedyWrite Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
The Ultimate Writing Coach: Expert Information and Advice on Getting Published
by Caroline TaggartThe Ultimate Writing Coach contains everything you need to know about writing and publishing. It presents authoritative guidance direct from professional writers covering the full gamut of both the fiction and non-fiction market. For fiction, there is coaching on everything from creating believable characters and writing short stories to specialist subjects such as crime and children's fiction. For non-fiction learn from expert advice on travel and technical writing, writing for the web, poetry and biographical writing, and journalism. This invaluable guide also includes succinct, practical guidance on actually getting published, with articles on how to get your submission right for immediate impact, contracts and legal issues, and the financial side.There are handy tips on learning opportunities, whether you're a high school graduate looking to embark on a university degree or a full-time mom looking to take a short course or workshop. And a handy glossary of book trade terminology will ensure you're fully clued up on your industry jargon.