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The Skinny: Marketing from Scratch
by Kenneth Thompson David StruttonThe book takes established marketing principles and recasts them in new light by passing those principles through metaphorical market, environmental, and economic prisms to reveal truths about key marketing success factors that have always existed inside them. <p><p> During the seventeenth century Sir Isaac Newton did something similar when he passed white light through actual prisms to reveal colors that had been present all along inside the white light. One core marketing truth, one new color, was revealed through the passages. We call the new color The Skinny. <p><p> The book provides accurate and timely information and actual insights about marketing principles that most folks do not and never will know.
The Slavonic Languages (Routledge Language Family Series)
by Professor Greville Corbett Professor Bernard ComrieIn this scholarly volume, each of the living Slavonic languages are analysed and described in depth, together with the two extinct languages - Old Church Slavonic and Polabian. In addition, the various alphabets of the Slavonic languages - particularly Roman, Cyrillic and Glagolitic - are discussed, and the relationships of the Slavonic languages to other Indo-European languages and to one another, are explored. The last chapter provides an account of those Slavonic languages in exile, for example, Russian, Ukrainian, Polish, Czech and Slovak in the USA.Each language-chapter is written by an expert in the field, in a format designed for comparative study. Information on each language includes: an introductory description of social context and development (where appropriate); a discussion of phonology; a detailed presentation of synchronic morphology, noting major historical developments; comprehensive treatment of syntactic properties; a discussion of vocabulary; an outline of main dialects; and an extensive bibliography, listing English and other sources.
The Small Pearl in Every Girl: Affirmations of Life & Leadership From the Power of Her Skirttail
by Terry Williams SpicerIn a powerful explosion of Lessons and Affirmations of life, leadership and love, Terry Williams Spicer provides strategic tools for exquisite black and brown girls. Designed for PEARLS of all ages, this poignant book will help them prepare and navigate the journey of life and confidently utilize the power of their voices to achieve dreams, goals and vision yet to be imagined. As the founder of the mentoring initiative, The SISI Small PEARLS Apprentice Program, Terry has taught leadership development and life-enhancing skillsets that have helped girls and women find the fullness of their tremendous gifts and stand in flat-footed confidence, owning and knowing who they are and who God made them to become. The Small PEARL In Every Girl is the extension of this dynamic Program. Terry invited her Circle of PEARLS, global, corporate and community leaders from across the nation to write Love Letters of Affirmation and Legacy to share their wisdom and remarkable experiences to educate, empower and help propel our girls forward. Terry's Lessons and each Letter will help young girls everywhere embrace and lift the trajectory of their lives to powerful todays and stellar tomorrows.
The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projects
by Laurence Prusak Matthew Kohut Edward J. HoffmanWhy human skills and expertise, not technical tools, are what make projects succeed.The project is the basic unit of work in many industries. Software applications, antiviral vaccines, launch-ready spacecraft: all were produced by a team and managed as a project. Project management emphasizes control, processes, and tools—but, according to The Smart Mission, that is not the right way to run a project. Human skills and expertise, not technical tools, are what make projects successful. Projects run on knowledge. This paradigm-shifting book—by three project management experts, all of whom have decades of experience at NASA and elsewhere—challenges the conventional wisdom on project management, focusing on the human dimension: learning, collaboration, teaming, communication, and culture. The authors emphasize three themes: projects are fundamentally about how teams work and learn together to get things done; the local level—not an organization&’s upper levels—is where the action happens; and projects don&’t operate in a vacuum but exist within organizations that are responsible to stakeholders. Drawing on examples and case studies from NASA and other organizations, the authors identify three project models—micro, macro, and global—and their different knowledge needs. Successful organizations have a knowledge-based culture. Successful project management guides the interplay of knowledge, projects, and people.
The Smart Woman's Guide To Resumes And Job Hunting
by Julie Adair King Betsy Sheldon"The Smart Woman's Guide to Resumes and Job Hunting" walks the reader through the resume-creating process step-by-step (including career worksheets and sample resumes). The book addresses other key career issues of interest to women, including: breaking through the glass ceiling and other gender barriers, comanding a fair salary, networking to find hidden job opportunities, using "power language, " and more.
The Smartphone: Anatomy of an Industry
by Elizabeth WoykeA technology reporter&’s behind-the-scenes history of the device that has taken over our lives. How have smartphones shaped the way we socialize and interact? Who tracks our actions, our preferences, our movements as recorded by our smartphones? These are just some of the questions that Elizabeth Woyke, a journalist who has covered the industry for Bloomberg Businessweek, Forbes, and MIT Technology Review, addresses in this book. Including photos and an in-depth look at the early decades of mobile communication, The Smartphone offers not only a step-by-step account of how smartphones are designed and manufactured but also a bold exploration of the darker side of this massive industry, including the exploitation of labor, the disposal of electronic waste, and the underground networks that hack and smuggle smartphones. Featuring interviews with key figures in the development of the smartphone and expert assessments of the industry&’s main players—Apple, Google, Microsoft, and Samsung—The Smartphone is the perfect introduction to this most personal of gadgets. Your smartphone will never look the same again. &“The author does a good job explaining the relationships among the makers, carriers and developers, and she delivers an engrossing chapter on design trends.&” —Kirkus Reviews
The Snark Handbook: Sarcasm, Bitterness, and the Holiday Season (Snark Series)
by Lawrence DorfmanBah! Humbug! It&’s that time of year again….Time to spend too much, drink too much, eat too much, smile falsely, dig down deep to try and find &“good cheer,&” battle crowds, try to find parking in over-crowded lots, ignore surly clerks, bartenders, waiters, valets, and parking lot attendants, all in the pursuit of that moment of happiness known throughout the world as…dun, dun, dun: the Holidays. Has there ever been a time more suited to tapping into snark? With commentary, jokes, and quotes regarding Thanksgiving, Christmas, Hanukkah, Kwanza, New Year&’s; on bad presents, worse in-laws, horrible children, and much more glorious excess. Enjoy such rotten sugar plums as: • &“Santa Claus has the right idea. Visit people once a year.&”—Victor Borge • &“If someone screws up on their gift, there are seven more days to correct it...No awkward explanations of virgin birth...No Irving Berlin songs.&”—Among the Top Ten Reasons to Love Hanukkah • &“What I don&’t like about office Christmas parties is looking for a job the next day.&”—Phyllis DillerThe Snark Handbook: Christmas Edition is destined to be a holiday classic.
The Snowflakes' Revolt: How Woke Millennials Hijacked American Media
by Amber AtheyThe &“snowflake&” generation of college students didn&’t simply melt away as expected, but rather, entered the workforce and hijacked mainstream media, using campus mob intimidation tactics to push America further to the left than ever before.Step onto a college campus, attend a street protest, flip to a legacy news network, tune in to a White House press briefing, and you&’re likely to come down with a bad case of déjà vu. The media—composed almost entirely of liberal elites—along with the Democratic Party and its activists have long worked in tandem to make their ideas palatable to the public. But the media&’s reliance on the left for relevance had an unwanted side effect: it&’s been forced to genuflect to the most radical and most obnoxious—and, unfortunately, very influential—activists. Over the past decade, the zealous individuals once derided as college &“snowflakes&” by the right have taken over key cultural institutions, pushing the national conversation further to the left than ever before. These individuals have cohered into a potent clique that has employed campus mob tactics to orchestrate revolutions (and purges) at the New York Times, major publishing companies, and mega-corporations in Silicon Valley and beyond. Low-level staffers transform into Slacktivists, organizing protests through their company social media channels and WhatsApp group chats, eventually collecting enough digital signatures to wrestle management into submission. Amber Athey has witnessed it all come to fruition. She was the most vocal conservative at Georgetown University when academic freedom was first being suffocated by safe spaces and trigger warnings. After graduation, she covered liberal bias at colleges across the country, binged endless hours of cable news each day as a media reporter, and most recently embedded with the White House press corps as a correspondent. Part memoir, part investigation, and part prescription, this book will expose how modern media influences the American public with the coordinated assistance of left-wing politicians, think tanks, special interest groups, and &“experts.&” Finally, The Snowflakes&’ Revolt will argue that the introduction of petulant radicals to this already volatile concoction will only accelerate the media&’s collapse.
The Social Communication Intervention Programme Manual: Supporting Children's Pragmatic and Social Communication Needs, Ages 6-11 (The Social Communication Intervention Programme)
by Catherine Adams Jacqueline GaileThe Social Communication Intervention Programme (SCIP) has been developed to support school-aged children (6–11 years) with social communication, pragmatic, and language needs. The Social Communication Intervention Programme Manual provides a rationale and method for providing specialist level language therapy for these children who have significant social communication differences. Evidence for the effectiveness of SCIP is included in The Manual.This book introduces the SCIP model and explores the three main components: social understanding/social inference, pragmatics, and language processing. Guidance is included on how to link assessment with therapy, how to plan and individualise interventions, and how to proceed with the programme. It contains a wealth of real-life case examples to illustrate key points, with step-by-step instructions for carrying out the interventions.Used alongside The Social Communication Intervention Programme Resource, this book offers a truly practical, tried-and-tested model to provide targeted, individualised intervention for children with social communication challenges. It is an essential tool for speech and language therapists, specialist teachers, and psychologists who are working with children with social communication, pragmatic, and language needs.For the most effective use, The SCIP Manual should be purchased alongside The SCIP Resource.
The Social Communication Intervention Programme Resource: Supporting Children's Pragmatic and Social Communication Needs, Ages 6-11 (The Social Communication Intervention Programme)
by Catherine Adams Jacqueline GaileThe Social Communication Intervention Programme (SCIP) has been developed to support school-aged children (6–11 years) with social communication, pragmatic, and language needs. SCIP provides a rationale and method for providing specialist level pragmatics and language therapy for these children who have significant social communication differences.The SCIP model is introduced in The Social Communication Intervention Programme Manual, and this book presents the content of the intervention programme itself, using a nested structure of 150 adaptable therapy activities. It contains the complete set of resources required to plan and deliver the interventions set out in the companion book, including forms, activities, and ready-made information sheets. Content can also be downloaded and printed for easy use.Used alongside The Social Communication Intervention Programme Manual, this book offers a truly practical, tried-and-tested model to provide targeted, individualised intervention for children with social communication challenges. It is an essential tool for speech and language therapists, specialist teachers, and psychologists who are working with children with social communication, pragmatic, and language needs.For the most effective use, The SCIP Resource should be purchased alongside The SCIP Manual.
The Social Economics of Health Care (Advances In Social Economics Ser.)
by John B. DavisFor too long now, the issue of health care reform has been dominated by the techniques of mainstream economics and the constant application of the tools of cost-benefit analysis to an area that does not suit it.Issues such as privacy, genetic testing and the allocation of organ transplants require a more sensitive approach to the setting of budgets
The Social Impact of Advertising: Confessions of an (Ex-) Advertising Man
by Tony KelsoThis book presents a comprehensive scholarly critical perspective on advertising through the lens of a former professional copywriter and uniquely combines memoir with an intellectually penetrating look at the cultural and environmental consequences of advertising.
The Social Impact of Automating Translation: An Ethics of Care Perspective on Machine Translation (Routledge Advances in Translation and Interpreting Studies)
by Esther Monzó-Nebot and Vicenta Tasa-FusterThis collection critically examines the practical impacts of machine translation (MT) through the lens of an ethics of care. It addresses the ideological issues in MT development linked to social hierarchies and explores the transformative potential of care ethics for more equitable technological progress. The volume explores the ideological constructs behind MT as a labor-saving technology, how these constructs are embedded in both its development and social reception, and how they manifest in biased outputs. The chapters cover the cultural roots of translation automation, its legal and political implications, and the needs of various stakeholders. These stakeholders include lay users, Indigenous communities, institutions, educators, and professionals in an increasingly multicultural society. The book also addresses individuals who require translation daily with varying degrees of familiarity with their own translation needs and the tools available. Through critical engagement with the social impacts of MT, the book advocates for an epistemology of care to foster social equity and democratic values in technological progress. This book will interest scholars in translation studies, law, and sociotechnology, as well as practicing translators, policymakers, technologists, and activists seeking ethical and inclusive approaches to machine translation and technological development.
The Social License: The Story of the San Cristobal Mine
by Ian Thomson Robert BoutilierThis unique book combines a colourful history of Bolivian politics with some of the most advanced quantitative techniques yet developed for socio-political risk analysis. This is the story of how a foreign-owned private sector mining company (Minera San Cristobal - MSC) earned, lost, and regained its social licence to operate. Robert G. Boutilier and Ian Thomson, leading experts in stakeholder management theory and practice, transform the concept of the SLO from a metaphor to a management tool. The book traces the development of new concepts and measures in the field of stakeholder engagement while following the narrative of a community struggling with a fundamental change in its identity from a declining, malnourished llama-herding village to one of the richest towns in Bolivia. This remarkable story will inspire practitioners in the field of stakeholder management; it will provide an invaluable roadmap for professionals working on land re-use projects in the energy, mining, and conservation sectors; it will make stakeholder relations concepts and techniques accessible to students through an engaging and in-depth case study; and it will open your eyes to one of the most fascinating accounts of how two different cultures collided and then came together to address different but aligned goals.
The Social Lives of Networked Students: Mediated Connections
by Rajee KanagavelThis book examines the social networks of international students, exploring the ways in which they experience social support and the role of the continuously evolving media landscape in their experiences of mobility. Drawing on survey data collected from over 250 respondents around the world, Rajee Kanagavel offers a social network analysis of transnational social formations to investigate the flow of social support through media channels, shedding light on how co-presence is no longer influenced by geographical distance. Kanagavel analyses the ways in which communication technologies are transforming the way we build and maintain relationships, and our ability to receive or give support across distance. As such, the book will be useful to scholars and students of sociology and media studies, particularly those with an interest in transnationalism, new media, social support and international student mobility.
The Social Media Age
by Zoetanya SujonExploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.
The Social Media Age
by Zoetanya SujonExploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.
The Social Media Industries (Media Management and Economics Series)
by Alan B. AlbarranThis volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
The Social Media Journalist Handbook
by Yumi WilsonThe Social Media Journalist Handbook teaches readers how to be a real-world social media journalist, tracing the evolution of the field to its current-day practice. This book establishes social media journalism as the latest and one of the most effective ways to practice journalism in the 21st century. It features insights from top recruiters, editors, and senior producers working in the field, as well exercises that aid readers in developing the practical skills necessary to work successfully with social media. Readers will come away from the book with the knowledge to build strong social media strategies across different budgets, employing evergreen principles that work for different, ever-changing platforms. They’ll learn how to reach and engage with the maximum number of people, as well as find sources, raise one’s profile, conduct research, and produce stories. This book also features additional material online for instructors.
The Social Media Marketing Book
by Dan ZarrellaAre you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.Make sense of this complicated environment with the help of screenshots, graphs, and visual explanationsUnderstand the history and culture of each social media type, including features, functionality, and protocolsGet clear-cut explanations of the methods you need to trigger viral marketing successesChoose the technologies and marketing tactics most relevant to your campaign goalsLearn how to set specific goals for your campaigns and evaluate them according to key performance indicatorsPraise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
The Social Nature of Antibiotic Overprescription in China: Medical Conversations, Doctor–Patient Relationships, and Decision-Making (Routledge Studies in Language, Health and Culture)
by Nan Christine WangOffering a rarely seen glimpse into the realities of one of the biggest global public health crises in modern time, Wang’s book focuses on doctor–patient interactions in China to demonstrate the potential effects of health communication, doctor–patient relationship, and a matrix of social factors on overprescription of antibiotics.Based on a community-based survey, the book describes empirical findings regarding the high prevalence of non-prescribed antibiotics use for common colds among children in China. It covers the potential effects of overprescription on caregivers' attitudes and how physicians make prescribing decisions in medical consultations. Drawing from evidence in medical interaction data, readers are introduced to further empirical findings regarding the communicative behaviors that patient caregivers use to pressure for antibiotic prescriptions in real medical consultations. Following this, Wang reports findings regarding the communicative behaviors that physicians use to make treatment recommendations and caregivers use to launch treatment negotiations, leading to a discussion of the effect of the doctor–patient relationship on antibiotic overprescription. The book culminates in practice recommendations and provides teaching scenarios in which physicians successfully engage the caregivers into conversations to shape their expectations for antibiotic prescriptions in medical consultations.An important resource for scholars and students in health communication, linguistics, medical humanities, and medical sociology. Practitioners who are interested in understanding and improving clinical practices as well as policymakers aiming to combat antibiotic resistance will also find this book useful.
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
by Michael Casey Oliver Luckett"A must-read for business leaders and anyone who wants to understand all the implications of a social world."-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney CompanyFrom tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit.In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did.In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism.With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
The Social Psychology of Nonverbal Communication
by Derek Chadee Aleksandra KostićThe Social Psychology of Nonverbal Communication gathers together leading nonverbal communication scholars from around the world to offer insight into a range of issues within the nonverbal literature with the aim to rethink current approaches to the subject.
The Social Styles Handbook, Revised Edition
by Wilson Learning LibraryMore than two million people use Social Styles and Versatility skills to improve communication and relationships. Learn which Social Style you naturally prefer, how to read others' styles, and then adapt to them so you can build trust and influence more quickly. Proven, powerful life-changing tools for immediate impact at work and home.
The Socio-Cognitive Approach to Communication and Pragmatics (Perspectives in Pragmatics, Philosophy & Psychology #33)
by Istvan KecskesThe book aims to serve as a theoretical framework for the socio-cognitive approach (SCA) that is an alternative to the two main lines of pragmatics research: linguistic-philosophical pragmatics and sociocultural-interactional pragmatics. SCA broadens the scope of the field with an intent to incorporate not only L1 communication but also intercultural communication, and communication in a second language. The author integrates the pragmatic view of cooperation and the cognitive view of egocentrism and emphasizes that both cooperation and egocentrism are manifested in all phases of communication, albeit to varying extents. SCA places equal importance on the social and cognitive individual factors in pragmatics. The author claims that while (social) cooperation is an intention-directed practice that is governed by relevance, (individual) egocentrism is an attention-oriented trait dominated by salience.The book serves as a theoretical guide for researchers and students who would like to understand how we need to change first language-based theories to make sense of what happens not only in L1 but also in intercultural and multi-lingual interactions.