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The Social Nature of Antibiotic Overprescription in China: Medical Conversations, Doctor–Patient Relationships, and Decision-Making (Routledge Studies in Language, Health and Culture)
by Nan Christine WangOffering a rarely seen glimpse into the realities of one of the biggest global public health crises in modern time, Wang’s book focuses on doctor–patient interactions in China to demonstrate the potential effects of health communication, doctor–patient relationship, and a matrix of social factors on overprescription of antibiotics.Based on a community-based survey, the book describes empirical findings regarding the high prevalence of non-prescribed antibiotics use for common colds among children in China. It covers the potential effects of overprescription on caregivers' attitudes and how physicians make prescribing decisions in medical consultations. Drawing from evidence in medical interaction data, readers are introduced to further empirical findings regarding the communicative behaviors that patient caregivers use to pressure for antibiotic prescriptions in real medical consultations. Following this, Wang reports findings regarding the communicative behaviors that physicians use to make treatment recommendations and caregivers use to launch treatment negotiations, leading to a discussion of the effect of the doctor–patient relationship on antibiotic overprescription. The book culminates in practice recommendations and provides teaching scenarios in which physicians successfully engage the caregivers into conversations to shape their expectations for antibiotic prescriptions in medical consultations.An important resource for scholars and students in health communication, linguistics, medical humanities, and medical sociology. Practitioners who are interested in understanding and improving clinical practices as well as policymakers aiming to combat antibiotic resistance will also find this book useful.
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
by Michael Casey Oliver Luckett"A must-read for business leaders and anyone who wants to understand all the implications of a social world."-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney CompanyFrom tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit.In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did.In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism.With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
The Social Psychology of Nonverbal Communication
by Derek Chadee Aleksandra KostićThe Social Psychology of Nonverbal Communication gathers together leading nonverbal communication scholars from around the world to offer insight into a range of issues within the nonverbal literature with the aim to rethink current approaches to the subject.
The Social Styles Handbook, Revised Edition
by Wilson Learning LibraryMore than two million people use Social Styles and Versatility skills to improve communication and relationships. Learn which Social Style you naturally prefer, how to read others' styles, and then adapt to them so you can build trust and influence more quickly. Proven, powerful life-changing tools for immediate impact at work and home.
The Socio-Cognitive Approach to Communication and Pragmatics (Perspectives in Pragmatics, Philosophy & Psychology #33)
by Istvan KecskesThe book aims to serve as a theoretical framework for the socio-cognitive approach (SCA) that is an alternative to the two main lines of pragmatics research: linguistic-philosophical pragmatics and sociocultural-interactional pragmatics. SCA broadens the scope of the field with an intent to incorporate not only L1 communication but also intercultural communication, and communication in a second language. The author integrates the pragmatic view of cooperation and the cognitive view of egocentrism and emphasizes that both cooperation and egocentrism are manifested in all phases of communication, albeit to varying extents. SCA places equal importance on the social and cognitive individual factors in pragmatics. The author claims that while (social) cooperation is an intention-directed practice that is governed by relevance, (individual) egocentrism is an attention-oriented trait dominated by salience.The book serves as a theoretical guide for researchers and students who would like to understand how we need to change first language-based theories to make sense of what happens not only in L1 but also in intercultural and multi-lingual interactions.
The Sociology of Journalism
by Brian McNairJournalism is a privileged cultural form. It is the main source of our knowledge about the world and our place in it, and the point at which the individual and the social worlds meet. Referring to cases from both the US and UK, including the White House sex scandals and the death of Diana, this book examines the various factors involved in the making of contemporary journalism, including economic and political pressures, changes in the technology of news gathering and production, and the growing role of sources and "source strategies." The text analyzes how such factors come to exert influence on the form, content, and style of journalism, and reviews current approaches to the sociological impact of journalism on individuals, groups, and organizations.
The Sociomateriality of Leadership: A Ventriloquial Perspective (Routledge Studies in Communication, Organization, and Organizing)
by Jonathan CliftonWith the parallel expansion of both leadership research and the use of ventriloquism within communication studies, this book addresses the lack of connection between the two, arguing that ventriloquial analyses can add significant insights to leadership research and that leadership research can be a fruitful avenue of inquiry.Focusing on the ventriloquial approach to organising originating from the Montreal School, which emphasizes the analyses of “actions through which someone or something makes someone or something else say or do things”, the book offers a new and exciting way of looking at the materiality of leadership. Drawing on ventriloquial analyses of naturally-occurring workplace interaction; interviews with key organisational players; and training sessions about leadership, the author posits that other-than-human actants affect many areas of leadership and organisational communication.Offering fresh insight into leadership practice, this book will be an essential read for scholars and students of organisational communication, leadership, and management.
The Soldier's Truth: Ernie Pyle and the Story of World War II
by David ChrisingerA beautiful reckoning with the life and work of the legendary journalist Ernie Pyle, who gave World War II a human face for millions of Americans even as he wrestled with his own demonsAt the height of his fame and influence during World War II, Ernie Pyle&’s nationally syndicated dispatches from combat zones shaped America&’s understanding of what the war felt like to ordinary soldiers, as no writer&’s work had before or has since. From North Africa to Sicily, from the beaches of Anzio to the beaches of Normandy, and on to the war in the Pacific, where he would meet his end, Ernie Pyle had a genius for connecting with his beloved dogfaced grunts. A humble man, himself plagued by melancholy and tortured by marriage to a partner whose mental health struggles were much more acute than his own, Pyle was in touch with suffering in a way that left an indelible mark on his readers. While never defeatist, his stories left no doubt as to the heavy weight of the burden soldiers carried. He wrote about post-traumatic stress long before that was a diagnosis.In The Soldier's Truth, acclaimed writer David Chrisinger brings Pyle&’s journey to vivid life in all its heroism and pathos. Drawing on access to all of Pyle&’s personal correspondence, his book captures every dramatic turn of Pyle&’s war with sensory immediacy and a powerful feel for both the outer and the inner landscape. With a background in helping veterans and other survivors of trauma come to terms with their experiences through storytelling, Chrisinger brings enormous reservoirs of empathy and insight to bear on Pyle&’s trials. Woven in and out of his chronicle is the golden thread of his own travels across these same landscapes, many of them still battle-scarred, searching for the landmarks Pyle wrote about.A moving tribute to an ordinary American hero whose impact on the war is still too little understood, and a powerful account of that war&’s impact and how it is remembered, The Soldier's Truth takes its place among the essential contributions to our perception of war and how we make sense of it.
The Solo Video Journalist: Doing It All and Doing It Well in TV Multimedia Journalism
by Matt PearlIt is becoming increasingly important for television reporters to be proficient in many, if not all, of the steps in production. The Solo Video Journalist will make handling all these responsibilities seem possible, and do so from the hands-on perspective of a current reporter with years of experience as a multimedia journalist. This book will cover all aspects of multimedia journalism, from planning for a segment, to dressing appropriately for one’s multiple roles, to conducting interviews and editing. The instruction and guidance in this text will help make readers valuable players in their field, and it is filled with real-world examples and advice from current professionals. Whether it be college students learning from the ground up or journalists early in their careers, The Solo Video Journalist ensures they will have all the materials they need to be successful multimedia journalists.
The Solo Video Journalist: Doing It All and Doing It Well in TV Multimedia Journalism
by Matt PearlThe Solo Video Journalist, now in its second edition, offers a comprehensive overview of the solo video reporting process from start to finish. Drawing from years of professional experience in the field, the author covers all aspects of multimedia journalism, from planning for a segment, to dressing appropriately for multiple roles, to conducting interviews, and editing. The book contains interviews with more than a dozen top storytellers from around the United States and offers practical advice for how to succeed in a growing media field. New to this edition are Career Chronicles – chapters that detail the career paths possible for modern journalists – and a fully updated chapter on the importance of building a digital and social media presence. This book is an excellent resource for students learning skills in broadcast, multimedia, backpack, and television journalism, as well as for early-career professionals looking for a back-pocket resource in solo video journalism.
The Soul of Civility: Timeless Principles to Heal Society and Ourselves
by Alexandra HudsonAlexandra Hudson, daughter of the "Manners Lady," was raised to respect others. But as she grew up, Hudson discovered a difference between politeness—a superficial appearance of good manners—and true civility. In this timely book, Hudson sheds light on how civility can help bridge our political divide.From classical philosophers like Epictetus, to great twentieth-century thinkers like Martin Luther King Jr., to her own experience working in the federal government during one of the most politically fraught eras in our nation's history, Hudson examines how civility—a respect for the personhood and dignity of others—transcends political disagreements. Respecting someone means valuing them enough to tell them when you think they are wrong.It’s easy to look at the divided state of the world and blame our leaders, the media, or our education system. Instead, we should focus on what we can control: ourselves. The Soul of Civility empowers readers to live tolerantly with others despite deep differences, and to rigorously protest wrongs and debate issues rather than silencing disagreements. A robust public discourse is essential to a truly civil society, and respecting others means telling hard truths. If enough of us decide to change ourselves, we might be able to change the world we live in, too.Provocative, personal, and acutely relevant, The Soul of Civility is an essential book for our era.
The Soul of the Deal: Creative Frameworks for Buying, Selling, and Investing in any Business
by Marc H. MorgensternFrom a seasoned dealmaker, a guide to negotiating that &“provides practical, expert guidance and tactics through vivid stories&” (Rob Markey, New York Times–bestselling coauthor of The Ultimate Question 2.0). The Soul of the Deal effortlessly teaches unconventional transactional strategies that are radically changing the approach of business buyers and sellers, investors, CEOs, and entrepreneurs. Their origin? Selling encyclopedias door-to-door, following the Grateful Dead for a lifetime, and closing 400+ successful deals. Marc Morgenstern&’s music-fueled philosophy that people (not spreadsheets) are the epicenter of every business interaction took him from Silicon Valley to Shanghai as principal, advisor, or counsel, as well as to the Board of the Rock and Roll Hall of Fame. Tangible takeaways—captured as &“Morgenstern&’s Maxims&”—punctuate every chapter of this entertaining blend of memoir and business book that addresses the unchanging human, emotional, and tactical aspects of negotiating—stressing humor, real-time spontaneity and flexibility, empathy, and engaged listening as pathways to expanded negotiating and operating success.
The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer
by Jason HarrisThe Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
The Sound of Money: How Political Interests Get What They Want
by Darrell M. West Burdett A. LoomisIn their compelling new book, The Sound of Money: How Political Interests Get What They Want, West and Loomis probe the connection between interest-group spending and congressional policy making. In recent years, important battles have been fought over health care reform, telecommunications deregulation, and Medicare, to name just a few. The interest groups most successful at influencing policy are those with the most money to spend on advertising and lobbying. West and Loomis caution that as the "sound" of money in American politics grows louder, this new group activism will increasingly affect-and maybe even threaten-the viability of representative government.
The Sourcebook of Nonverbal Measures: Going Beyond Words
by Valerie ManusovThe Sourcebook of Nonverbal Measures provides a comprehensive discussion of research choices for investigating nonverbal phenomena. The volume presents many of the primary means by which researchers assess nonverbal cues. Editor Valerie Manusov has collected both well-established and new measures used in researching nonverbal behaviors, illustrating the broad spectrum of measures appropriate for use in research, and providing a critical resource for future studies.With chapters written by the creators of the research measures, this volume represents work across disciplines, and provides first-hand experience and thoughtful guidance on the use of nonverbal measures. It also offers research strategies researchers can use to answer their research questions; discussions of larger research paradigms into which a measure may be placed; and analysis tools to help researchers think through the research choices available to them.With its thorough and pragmatic approach, this Sourcebook will be an invaluable resource for studying nonverbal behavior. Researchers in interpersonal communication, psychology, personal relationships, and related areas will find it to be an essential research tool.
The Space Between the Notes: Rock and the Counter-Culture
by Sheila WhiteleyThe Space Between the Notes examines a series of relationships central to sixties counter-culture: psychedelic coding and rock music, the Rolling Stones and Charles Manson, the Beatles and the `Summers of love', Jimi Hendrix and hallucinogenics, Pink Floyd and space rock. Sheila Whiteley combines musicology and socio-cultural analysis to illuminate this terrain, illustrating her argument with key recordings of the time: Cream's She Walks Like a Bearded Rainbow, Hendrix's Hey Joe, Pink Floyd's Set the Controls For the Heat of the Sun, The Move's I Can Hear the Grass Grow, among others.The appropriation of progressive rock by young urban dance bands in the 1990s make this study of sixties and seventies counter-culture a timely intervention. It will inform students of popular music and culture, and spark off recognition and interest from those that lived through the period as well as a new generation that draw inspiration from its iconography and sensibilities today.
The Space between Look and Read: Designing Complementary Meaning
by Susan M. HaganUnleashing the potential that can be found in the space between words and images.Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In The Space Between Look and Read, a study of complementary meaning in design, Susan Hagan presents a framework, called Inter-play, which explains how these new meanings emerge. Inter-play is not simply an analytical tool; it is also a method for using complementary meaning to encourage critical thinking in design audiences. Drawing from cognitive psychology, art theory, discourse analysis, design, and rhetoric, Hagan breaks down the synthesis of looking and reading into a complex series of registers, which are revealed through examples of excellent design. Thus, the book is both a theoretical exploration of how designers communicate and a casebook in communication well achieved. From the physiology of vision to the limits of language, from Allan Paivio to Uwe Loesch, The Space Between Look and Read expands our understanding of complementary design and argues that by engaging audiences through multiple cognitive registers, complementary design serves as a cognitive tool, helping audiences reach new conclusions about complex problems.
The Spade as Mighty as the Sword: The Story of the Dig for Victory Campaign
by Daniel SmithThe little-known history of the “Garden Front”—Britain’s wildly successful vegetable-growing campaign during WWII: “A fascinating story.” —Northern EchoAfter food rationing was introduced in 1940, and German U-boats began threatening merchant shipping bringing in essential foodstuffs, the Ministry of Agriculture decided something had to be done to make the kitchens of Britain more self-sufficient.The result was an amazingly effective campaign—Dig for Victory—encouraging every man and woman to turn their garden, or even the grass verge in their street, over to cultivating vegetables. By 1942 half the population were taking part, and even the Royal Family had sacrificed their rose beds for growing onions.Now, Daniel Smith tells the full story of this remarkable wartime episode when spades, forks, and bean canes became weapons the ordinary citizen could take up against the enemy. It had tangible benefits for the war effort in that shipping could be reallocated for munitions instead of food imports, as well as for the health of the nation in encouraging a diet of fresh fruit and veg. The campaign also created unexpected celebrities like C.H. Middleton, whose wartime BBC radio talks on gardening reached a vast audience, and even sowed the seeds for the modern allotment movement.Ultimately it is a war story without fighting or killing, one that shows how even The Little Man with the Spade, in the words of the Minister for Agriculture at the time, did his bit for Victory.“Engaging.” —The Sunday Times“An inspirational account.” —Lancashire Evening Post
The Spatial and Temporal Dimensions of Interactions: A Case Study of an Ethnic Grocery Shop
by Dariush Izadi“This book provides a significant contribution to the discursive analysis of service encounters. It demonstrates, in a very elegant way and based on a solid empirical investigation, how mediated discourse analysis may be enacted to describe and understand the social and cultural practices associated with space, time, ethnicity and identity construction. A must-read for researchers and practitioners interested in language use in professional contexts.”-- Laurent Filliettaz, University of Geneva, Switzerland“This book contains one of the most thorough and productive applications of the theoretical and analytical apparatus of mediated discourse analysis I have come across, demonstrating how the moment-by-moment ways that people appropriate discourse to perform mundane daily activities such as shopping contribute to the broader maintenance of social identities and communities. The analysis is meticulously undertaken and communicated in clear, elegant prose. This book will be of interest to anyone working in the field of discourse studies."-- Rodney Jones, University of Reading, UKThis book investigates the social practices of service encounters in the context of a typical Persian shop in Sydney. Although by nature goal-oriented speech events, the book posits that service encounters are not simply limited to achieving business transactions, but that they incorporate a range of social and discursive practices. Analysing ethnographic data using the frameworks of Mediated and Multimodal Discourse Analysis, the author explores how people use everyday activities to enact social and cultural identities, construct linguistic authenticity, and maintain strong economic ties to the community. It will be of interest to scholars and students of the sociolinguistics of ethnic/ minority sites and urban spaces.Dariush Izadi holds a PhD in Sociolinguistics and teaches Language and Linguistics Research Methods, Sociolinguistics, Discourse Analysis and TESOL Units at Western Sydney University, Australia. In his work, he applies mediated discourse and nexus analysis to investigate practices and methods through which participants accomplish their actions in social settings.
The Speaker's Book of Quotations, Completely Revised and Updated
by Henry O. DormannFROM THE WORLDS OF BUSINESS, POLITICS, HISTORY, LITERATURE, ENTERTAINMENT, AND MORE . . ."Think how much happier women would be if, instead of endlessly fretting about what the males in their lives are thinking, they could relax, secure in the knowledge that the correct answer is: very little."--DAVE BARRY"I'd tell you what I really thought about the national media, but as my good friend Dana Carvey would say, 'Wouldn't be prudent. Not gonna do it.' "--GEORGE BUSH"We must believe in luck. For how else can we explain the success of those we don't like?"--JEAN COCTEAU"Don't find fault. Find a remedy."--HENRY FORD"Peace is more precious than a piece of land."--ANWAR SADAT"People who read tabloids deserve to be lied to."--JERRY SEINFELD"Patriotism is not a short and frenzied outburst of emotion but the tranquil and steady dedication of lifetime."--ADLAI STEVENSON
The Speaker's Compact Handbook (3rd Edition)
by Jo Sprague Douglas StuartThe Speaker's Compact Handbook provides a concise and portable resource for speakers. It equips you with the essential information, tips, and tools you need to be an effective public speaker.
The Speaker's Handbook
by Jo Sprague Douglas Stuart David BodaryAs a flexible compendium of principles and examples that cover the entire process of preparing and delivering a speech, the eleventh edition of The Speaker's Handbook is both a reference guide for individual speakers and a textbook for use in public speaking courses. The Speaker's Handbook attempts to distill the most meaningful advice and provide the most useful examples. This edition includes annotated sample speeches by both student speakers and public figures.
The Speaker's Handbook (5th Edition)
by Jo Sprague Douglas StuartThis handbook will help students and professionals improve their public speaking skills. The handbook provides 30 stand-alone chapters on principles and provides examples and exercises on issues commonly confronted in preparing and delivering a speech. Sprague is affiliated with San Jose State University. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
The Spectacle of Expertise: Why Financial Analysts Perform in the Media
by Alex PredaFinancial experts have become ubiquitous on television, radio, and social media. They provide investment advice, interpret market movements, and explain the implications of political events, wielding a great deal of power and influence through their media presence. How do these experts acquire their authority, and what makes displays of financial expertise persuasive to their audiences?Alex Preda provides an ethnographic exploration of how financial expertise is performed and produced in the media, analyzing its features and how audiences react to it. He examines how analysts, anchors, and producers collaborate in manufacturing financial talk that circulates around the world. Preda emphasizes the significance of talk—as opposed to the written word—in finance, as the fabric of many transactions and a means of capturing capital. Analysts and media figures understand financial talk as requiring a skill set distinct from conducting research or representing facts. Preda demonstrates that analysts and media professionals deploy expertise when they engage with audiences in ways that make it difficult to contest the claims conveyed in their talk.The Spectacle of Expertise is based on close observations of TV and radio studios in Hong Kong, a global financial center and a crucial gateway to China, including interviews with audience members and financial analysts who appear as regular guests. It offers new and global perspectives on the relationship between financial expertise and the media, the making of public-expert talk, and how expertise is used to legitimize financialization.
The Speech
by Bernie SandersIn the wake of President Obama's deal with congressional Republicans to preserve Bush-era tax cuts--tax cuts that gave colossal breaks to the wealthiest Americans--Senator Bernie Sanders, the independent senator from Vermont, publicly denounced the deal as an "absolute disaster" and decided to do something about it. On Friday, December 10, 2010, Senator Sanders galvanized millions of Americans with an eight-and-a-half-hour filibuster decrying the tax deal and all it symbolized: the bankrupting of the middle class, corporate greed, and the impotence and corruption of today's Congress. As Nation editor Katrina vanden Heuvel noted, "The good Senator from Vermont spoke for millions of struggling working and middle class people who feel their voices aren't being heard in a system dominated by well-funded lobbyists and corporate insiders. " Reprinted in its entirety and with a new introduction, The Speech is a People's State of the Union address, an anatomy of working and middle-class America rarely heard in the rarefied walls of the Senate.