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The Space between Look and Read: Designing Complementary Meaning
by Susan M. HaganUnleashing the potential that can be found in the space between words and images.Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In The Space Between Look and Read, a study of complementary meaning in design, Susan Hagan presents a framework, called Inter-play, which explains how these new meanings emerge. Inter-play is not simply an analytical tool; it is also a method for using complementary meaning to encourage critical thinking in design audiences. Drawing from cognitive psychology, art theory, discourse analysis, design, and rhetoric, Hagan breaks down the synthesis of looking and reading into a complex series of registers, which are revealed through examples of excellent design. Thus, the book is both a theoretical exploration of how designers communicate and a casebook in communication well achieved. From the physiology of vision to the limits of language, from Allan Paivio to Uwe Loesch, The Space Between Look and Read expands our understanding of complementary design and argues that by engaging audiences through multiple cognitive registers, complementary design serves as a cognitive tool, helping audiences reach new conclusions about complex problems.
The Spade as Mighty as the Sword: The Story of the Dig for Victory Campaign
by Daniel SmithThe little-known history of the “Garden Front”—Britain’s wildly successful vegetable-growing campaign during WWII: “A fascinating story.” —Northern EchoAfter food rationing was introduced in 1940, and German U-boats began threatening merchant shipping bringing in essential foodstuffs, the Ministry of Agriculture decided something had to be done to make the kitchens of Britain more self-sufficient.The result was an amazingly effective campaign—Dig for Victory—encouraging every man and woman to turn their garden, or even the grass verge in their street, over to cultivating vegetables. By 1942 half the population were taking part, and even the Royal Family had sacrificed their rose beds for growing onions.Now, Daniel Smith tells the full story of this remarkable wartime episode when spades, forks, and bean canes became weapons the ordinary citizen could take up against the enemy. It had tangible benefits for the war effort in that shipping could be reallocated for munitions instead of food imports, as well as for the health of the nation in encouraging a diet of fresh fruit and veg. The campaign also created unexpected celebrities like C.H. Middleton, whose wartime BBC radio talks on gardening reached a vast audience, and even sowed the seeds for the modern allotment movement.Ultimately it is a war story without fighting or killing, one that shows how even The Little Man with the Spade, in the words of the Minister for Agriculture at the time, did his bit for Victory.“Engaging.” —The Sunday Times“An inspirational account.” —Lancashire Evening Post
The Spatial and Temporal Dimensions of Interactions: A Case Study of an Ethnic Grocery Shop
by Dariush Izadi“This book provides a significant contribution to the discursive analysis of service encounters. It demonstrates, in a very elegant way and based on a solid empirical investigation, how mediated discourse analysis may be enacted to describe and understand the social and cultural practices associated with space, time, ethnicity and identity construction. A must-read for researchers and practitioners interested in language use in professional contexts.”-- Laurent Filliettaz, University of Geneva, Switzerland“This book contains one of the most thorough and productive applications of the theoretical and analytical apparatus of mediated discourse analysis I have come across, demonstrating how the moment-by-moment ways that people appropriate discourse to perform mundane daily activities such as shopping contribute to the broader maintenance of social identities and communities. The analysis is meticulously undertaken and communicated in clear, elegant prose. This book will be of interest to anyone working in the field of discourse studies."-- Rodney Jones, University of Reading, UKThis book investigates the social practices of service encounters in the context of a typical Persian shop in Sydney. Although by nature goal-oriented speech events, the book posits that service encounters are not simply limited to achieving business transactions, but that they incorporate a range of social and discursive practices. Analysing ethnographic data using the frameworks of Mediated and Multimodal Discourse Analysis, the author explores how people use everyday activities to enact social and cultural identities, construct linguistic authenticity, and maintain strong economic ties to the community. It will be of interest to scholars and students of the sociolinguistics of ethnic/ minority sites and urban spaces.Dariush Izadi holds a PhD in Sociolinguistics and teaches Language and Linguistics Research Methods, Sociolinguistics, Discourse Analysis and TESOL Units at Western Sydney University, Australia. In his work, he applies mediated discourse and nexus analysis to investigate practices and methods through which participants accomplish their actions in social settings.
The Speaker's Book of Quotations, Completely Revised and Updated
by Henry O. DormannFROM THE WORLDS OF BUSINESS, POLITICS, HISTORY, LITERATURE, ENTERTAINMENT, AND MORE . . ."Think how much happier women would be if, instead of endlessly fretting about what the males in their lives are thinking, they could relax, secure in the knowledge that the correct answer is: very little."--DAVE BARRY"I'd tell you what I really thought about the national media, but as my good friend Dana Carvey would say, 'Wouldn't be prudent. Not gonna do it.' "--GEORGE BUSH"We must believe in luck. For how else can we explain the success of those we don't like?"--JEAN COCTEAU"Don't find fault. Find a remedy."--HENRY FORD"Peace is more precious than a piece of land."--ANWAR SADAT"People who read tabloids deserve to be lied to."--JERRY SEINFELD"Patriotism is not a short and frenzied outburst of emotion but the tranquil and steady dedication of lifetime."--ADLAI STEVENSON
The Speaker's Compact Handbook (3rd Edition)
by Jo Sprague Douglas StuartThe Speaker's Compact Handbook provides a concise and portable resource for speakers. It equips you with the essential information, tips, and tools you need to be an effective public speaker.
The Speaker's Handbook
by Jo Sprague Douglas Stuart David BodaryAs a flexible compendium of principles and examples that cover the entire process of preparing and delivering a speech, the eleventh edition of The Speaker's Handbook is both a reference guide for individual speakers and a textbook for use in public speaking courses. The Speaker's Handbook attempts to distill the most meaningful advice and provide the most useful examples. This edition includes annotated sample speeches by both student speakers and public figures.
The Speaker's Handbook (5th Edition)
by Jo Sprague Douglas StuartThis handbook will help students and professionals improve their public speaking skills. The handbook provides 30 stand-alone chapters on principles and provides examples and exercises on issues commonly confronted in preparing and delivering a speech. Sprague is affiliated with San Jose State University. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
The Spectacle of Expertise: Why Financial Analysts Perform in the Media
by Alex PredaFinancial experts have become ubiquitous on television, radio, and social media. They provide investment advice, interpret market movements, and explain the implications of political events, wielding a great deal of power and influence through their media presence. How do these experts acquire their authority, and what makes displays of financial expertise persuasive to their audiences?Alex Preda provides an ethnographic exploration of how financial expertise is performed and produced in the media, analyzing its features and how audiences react to it. He examines how analysts, anchors, and producers collaborate in manufacturing financial talk that circulates around the world. Preda emphasizes the significance of talk—as opposed to the written word—in finance, as the fabric of many transactions and a means of capturing capital. Analysts and media figures understand financial talk as requiring a skill set distinct from conducting research or representing facts. Preda demonstrates that analysts and media professionals deploy expertise when they engage with audiences in ways that make it difficult to contest the claims conveyed in their talk.The Spectacle of Expertise is based on close observations of TV and radio studios in Hong Kong, a global financial center and a crucial gateway to China, including interviews with audience members and financial analysts who appear as regular guests. It offers new and global perspectives on the relationship between financial expertise and the media, the making of public-expert talk, and how expertise is used to legitimize financialization.
The Speech
by Bernie SandersIn the wake of President Obama's deal with congressional Republicans to preserve Bush-era tax cuts--tax cuts that gave colossal breaks to the wealthiest Americans--Senator Bernie Sanders, the independent senator from Vermont, publicly denounced the deal as an "absolute disaster" and decided to do something about it. On Friday, December 10, 2010, Senator Sanders galvanized millions of Americans with an eight-and-a-half-hour filibuster decrying the tax deal and all it symbolized: the bankrupting of the middle class, corporate greed, and the impotence and corruption of today's Congress. As Nation editor Katrina vanden Heuvel noted, "The good Senator from Vermont spoke for millions of struggling working and middle class people who feel their voices aren't being heard in a system dominated by well-funded lobbyists and corporate insiders. " Reprinted in its entirety and with a new introduction, The Speech is a People's State of the Union address, an anatomy of working and middle-class America rarely heard in the rarefied walls of the Senate.
The Speech and Language Protocol: An Assessment Tool for Early Years
by Stephanie LoPrestiThis valuable book addresses the common problems faced by speech‑language pathologists, offering solutions and strategies for more effective service delivery.Stephanie LoPresti introduces ‘The Protocol,’ a child development‑based approach that merges principles from developmental psychology and speech‑language pathology. The book covers a wide range of speech and language issues, including receptive, expressive, pragmatic, feeding, and play development, making it a versatile resource for clinicians. It is designed to be easy to use, with movable elements that adapt to a child’s progress from short‑ to long‑term milestones and goals. It emphasizes the concept of the zone of proximal development, ensuring that clinicians work with clients just above their current level of functioning, leading to meaningful progress.Accompanied by downloadable worksheets to assess progress, it will be an essential resource for all speech and language pathologists, particularly those working with young children. It will also be useful to students and educators in the field of speech‑language pathology seeking evidence‑based strategies for working with clients, as well as healthcare professionals, researchers, and educators interested in child development and language acquisition.
The Spiders of Allah: Travels of an Unbeliever on the Frontline of Holy War
by James HiderIn his fascinating, terrifying and often very funny book, James Hider takes his doubts about religious beliefs straight into the dark heart of the world's holy wars—from Israel to Gaza to Iraq—the birthplace that spawned so many faiths—and then back to Jerusalem. From hardcore Zionist settlers still fighting ancient Biblical battles in the hills of the West Bank to Shiite death squads roaming the lawless streets of Iraq in the aftermath of Saddam; whether it's the misappropriation and martyrdom of Mickey Mouse by Gaza's Islamists, or a US president acting on God's orders, Hider sees the hallucinatory effect of what he calls the 'crack cocaine of fanatical fundamentalism' all around him. As he meets terrorists, suicide bombers, soldiers, ayatollahs, clerics, and ordinary and extraordinary people alike, the question that sparked his journey continues to plague his thoughts: how can people not only believe in this madness, but die and kill for it too? This extraordinary and timely book takes the God Delusion debate onto the streets of the Middle East. It casts an unflinching yet compassionate eye on the very worst and most violent crimes committed in the name of religion, and then sharply asks the questions the world needs to answer if we are ever to stand a chance of facing our own worst demons.
The Spiral of Silence: New Perspectives on Communication and Public Opinion
by Wolfgang Donsbach Charles T. Salmon Yariv TsfatiSince its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally. Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.
The Spirit Catches You and You Fall Down: a Hmong child, her American doctors, and the collision of two cultures
by Anne FadimanWhen three-month-old Lia Lee Arrived at the county hospital emergency room in Merced, California, a chain of events was set in motion from which neither she nor her parents nor her doctors would ever recover. Lia's parents, Foua and Nao Kao, were part of a large Hmong community in Merced, refugees from the CIA-run "Quiet War" in Laos. The Hmong, traditionally a close-knit and fiercely people, have been less amenable to assimilation than most immigrants, adhering steadfastly to the rituals and beliefs of their ancestors. Lia's pediatricians, Neil Ernst and his wife, Peggy Philip, cleaved just as strongly to another tradition: that of Western medicine. When Lia Lee entered the American medical system, diagnosed as an epileptic, her story became a tragic case history of cultural miscommunication.<P> Parents and doctors both wanted the best for Lia, but their ideas about the causes of her illness and its treatment could hardly have been more different. The Hmong see illness aand healing as spiritual matters linked to virtually everything in the universe, while medical community marks a division between body and soul, and concerns itself almost exclusively with the former. Lia's doctors ascribed her seizures to the misfiring of her cerebral neurons; her parents called her illness, qaug dab peg--the spirit catches you and you fall down--and ascribed it to the wandering of her soul. The doctors prescribed anticonvulsants; her parents preferred animal sacrifices. Winner of the National Book Critics Circle Award for Nonfiction.
The Spirit of Dialogue: Lessons from Faith Traditions in Transforming Conflict
by Aaron T. WolfWe tend to approach conflict from the perspective of competing interests. A farmer's interest lies in preserving water for crops, while an environmentalist's interest is in using that same water for instream habitats. It's hard to see how these interests intersect. But what if there was a different way to understand each party's needs?Aaron T. Wolf has spent his career mediating such conflicts, both in the U.S. and around the world. He quickly learned that in negotiations, people are not automatons, programed to defend their positions, but are driven by a complicated set of dynamics—from how comfortable (or uncomfortable) the meeting room is to their deepest senses of self. What approach or system of understanding could possibly untangle all these complexities? Wolf's answer may be surprising to Westerners who are accustomed to separating religion from science, rationality from spirituality.Wolf draws lessons from a diversity of faith traditions to transform conflict. True listening, as practiced by Buddhist monks, as opposed to the "active listening” advocated by many mediators, can be the key to calming a colleague's anger. Alignment with an energy beyond oneself, what Christians would call grace, can change self-righteousness into community concern. Shifting the discussion from one about interests to one about common values—both farmers and environmentalists share the value of love of place—can be the starting point for real dialogue.As a scientist, Wolf engages religion not for the purpose of dogma but for the practical process of transformation. Whether atheist or fundamentalist, Muslim or Jewish, Quaker or Hindu, any reader involved in difficult dialogue will find concrete steps towards a meeting of souls.
The Sponsor: Notes on Modern Potentates
by Roscoe PoundThe television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a ""word"" from him. He ""makes possible"" concerts and public affairs broadcasts. His ""underwriting grants"" brings the viewer music festivals and classic films. Interviews with visiting statesmen are interrupted for him, to continue ""in a moment.""Sponsorship is basic to American television. Even noncommercial television looks to it for survival. A vast industry has grown up around the needs and wishes of sponsors. Television's program formulas, business practices, and ratings have all evolved in ways to satisfy sponsor requirements. Indeed, he has become a potentate of our time.The Sponsor is divided into three parts. In ""Rise,"" Barnouw sketches the rise of the sponsor, in both radio and television, to his present state of eminence. In ""Domain,"" the sponsor's pervasive impact on television programming is examined, with an emphasis on network television, the primary arena of the industry. And in ""Prospect,"" Barnouw assesses what such dominance has meant for American society, mores, and institutions--and what it may mean for our future. This is a gripping volume about power, how it not only influences programming itself, but how it defines for the average person what is good, great, and desirable.
The Sports Writing Handbook (Routledge Communication Series)
by Thomas FenschCompletely revised and updated in a second edition, this volume represents the only book ever written that analyzes sports writing and presents it as "exceptional" writing. Other books discuss sports writers as "beat reporters" in one area of journalism, whereas this book shows aspiring sports writers a myriad of techniques to make their writing stand out. It takes the reader through the entire process of sports writing: observation, interviewing techniques, and various structures of articles; types of "leads;" transitions within an article; types of endings; use of statistics; do's and don'ts of sports writing; and many other style and technique points. This text provides over 100 examples of leads drawn from newspapers and magazines throughout the country, and also offers up-to-date examples of sports jargon from virtually every major and minor sport played in the U.S.
The Spread of Print in Colonial India: Into the Hinterland (Elements in Publishing and Book Culture)
by Abhijit GuptaThis study focuses on the spread of print in colonial India towards the middle and end of the nineteenth century. Till the first half of the century, much of the print production in the subcontinent emanated from presidency cities such as Calcutta, Bombay and Madras, along with centres of missionary production such as Serampore. But with the growing socialization of print and the entry of local entrepreneurs into the field, print began to spread from the metropole to the provinces, from large cities to mofussil towns. This Element will look at this phenomenon in eastern India, and survey how printing spread from Calcutta to centres such as Hooghly-Chinsurah, Murshidabad, Burdwan, Rangpur etc. The study will particularly consider the rise of periodicals and newspapers in the mofussil, and asses their contribution to a nascent public sphere.
The Spy Who Loved Us
by Thomas A. BassPham Xuan An was a brilliant journalist and an even better spy. A friend to all the legendary reporters who covered the Vietnam War, he was an invaluable source of news and a font of wisdom on all things Vietnamese. At the same time, he was a masterful double agent. An inspired shape-shifter who kept his cover in place until the day he died, Pham Xuan An ranks as one of the preeminent spies of the twentieth century. When Thomas A. Bass set out to write the story of An's remarkable career for The New Yorker, fresh revelations arrived daily during their freewheeling conversations, which began in 1992. But a good spy is always at work, and it was not until An's death in 2006 that Bass was able to lift the veil from his carefully guarded story to offer up this fascinating portrait of a hidden life. A masterful history that reads like a John le Carré thriller, The Spy Who Loved Us offers a vivid portrait of journalists and spies at war.
The Squiggly Career: The No.1 Sunday Times Business Bestseller - Ditch the Ladder, Discover Opportunity, Design Your Career
by Sarah Ellis Helen TupperTHE NO.1 SUNDAY TIMES BUSINESS BESTSELLER'The Squiggly Career is about navigating work in a way that suits you, it's a timely and brilliant handbook for now' Stylist 'A brilliant guide. Read it and get the tools you need to thrive in your career now and in the future' Marie Forleo, author of Everything is Figureoutable 'Logical, practical and based on tried and tested models' Financial Times's Book of the Month Career ladders and jobs for life are a thing of the past Today, we're living in a world of squiggly careers, where moving frequently and fluidly between roles, industries, locations, and even careers, is becoming the new normal. Squiggly careers can feel stressful and overwhelming, but if you know how to make the most of them, they can be full of opportunity, freedom and purpose. And to make the most of our increasingly squiggly careers we need to answer some important questions: What am I good at? What do I stand for? What motivates and drives me? Where do I want to go in the future? In The Squiggly Career, you'll learn how to: - Play to your super strengths - Discover your values - Overcome your confidence gremlins - Build better support networks - Explore your future possibilities Packed with insights about the changing shape of work and inspiration from highly successful people, this book will fuel your growth and help you be happier, and ultimately more successful in your career.
The St. Martin's Handbook 8th Edition
by Andrea A. LunsfordAndrea Lunsford’s comprehensive advice in The St. Martin’s Handbook, Eighth Edition, supports students as they move from informal, social writing to both effective academic writing and to writing that can change the world.
The St. Martins Guide to Public Speaking
by Douglas M. Fraleigh Joseph S. TumanThis succinct guide offers practical coverage of the material typically covered in a full-sized text - from invention, research, and organization to practice and delivery - in a concise, perfect for any setting across the curriculum, on the job, or in the community.
The Stage Manager's Toolkit: Templates and Communication Techniques to Guide Your Theatre Production from First Meeting to Final Performance (The Focal Press Toolkit Series)
by Laurie KincmanThe Stage Manager’s Toolkit, Fourth Edition, provides a comprehensive account of the role of the stage manager for live theatre with a focus on both written and verbal communication best practices.The book outlines the duties of the stage manager and assistant stage manager throughout a production, discussing not only what to do but why. It also identifies communication objectives for each phase of production, paperwork to be created, and the necessary questions to be answered to ensure success. This fourth edition includes: a new chapter devoted to documenting movement which includes both intimacy choreography and stage combat; updated and expanded information on using technology and social media; expanded information on the digital prompt book and other digital and web-based tools; updated paperwork examples; more information on Equity practices for the student and early career stage managers. Written for the stage management student and early career stage manager, this book is a perfect addition to any university Stage Management course.A companion website hosts customizable paperwork templates, instructional videos, links to additional information, teacher tools for individual chapters, and a bonus section on teaching stage management. To access these resources, visit www.routledge.com/cw/kincman.
The Stage Producer's Business and Legal Guide (Second Edition)
by Charles GrippoExpert, Practical Advice for Everyone in Show Business Now updated and expanded, this second edition of The Stage Producer’s Business and Legal Guide is the ultimate survival kit for anyone presenting live entertainment. The information contained in this handbook is essential for those working in Broadway, regional, stock, or university theater; concert halls; opera houses; and more. Attorney, producer, and playwright Charles Grippo provides comprehensive advice on every aspect of the theater business and the law, including: Crowdfunding Your ProductionNew Opportunities to Raise MoneySelf-ProductionLicensing and Producing PlaysDevised Theater and CollaborationsCreating Jukebox MusicalsOrganizing a Theater CompanyTheatrical InsuranceMaintaining a Harassment-Free EnvironmentNegotiating ContractsEssential Rules Every Board Member Must KnowManaging a Not-for-Profit Theater CompanyNavigating TaxesUsing Third-Party Intellectual PropertyAnd much, much more! The entire range of individuals involved in entertainment—producers, performers, writers, directors, managers, and theater owners—will find invaluable practical and legal advice in this handy guide.
The Standout Business Plan: Make It Irresistible¿and Get the Funds You Need for Your Startup or Growing Business
by Brian Tracy Vaughan EvansThe Standout Business Plan is an immensely practical and readable guide that shows you how to create a business plan that not only speaks directly to investors and lenders but also makes it easy for them to say yes.At the beginning of every successful business is a well-thought-out and exceptionally prepared business plan that was written with one audience in mind--investors. However, too many budding entrepreneurs have written their business&’s bible with a focus on details most important to managers or employees or even themselves, completely avoiding the questions most crucial to those who determine the fate of the business&’s genesis…its potential backers.Renowned leadership expert Brian Tracy and business strategy consultant Vaughan Evans share case studies and examples of both what to do and what not to do when developing a plan for your business.In The Standout Business Plan, Tracy and Evans reveal how to:Include the vital information backers need, while leaving out extraneous fillers that gets in the wayAddress key factors such as market demand, competition, and strategySpell out the essence of your business propositionOutline resources and financial forecastsAssess risk from the backer's perspectiveEvaluate and improve the plan to ensure its successYour business plan is too important to not get exactly right from the beginning. With the easy-to-follow guidance in The Standout Business Plan, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed.
The Start, 1904–1930 (Twentieth Century Journey #1)
by William L. ShirerThe former CBS foreign correspondent provides an invaluable look back at his life—and the events that forged the twentieth century. A renowned journalist and author of The Rise and Fall of the Third Reich, William L. Shirer chronicles his own life story—in a personal history that parallels the greater historical events for which he served as a witness. In the first of a three-volume series, Shirer tells of his early life, growing up in Cedar Rapids, and later serving as a new reporter in Paris. In this surprisingly intimate account, Shirer details his youthful challenges, setbacks, rebellions, and insights into the world around him. He offers personal accounts of his friendships with notable people including Isadora Duncan, Ernest Hemingway, and Sinclair Lewis. This fascinating personal account also provides an illuminating look into a lost pre-World War II era—and is notable as much for its historical value as for its autobiographical detail. Ideal for anyone fascinated by this period in history.