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The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020
by Albert N. GrecoThis book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model.
The Strategy of Conflict
by Thomas C. SchellingThe text opens to rational analysis a crucial field of politics, the international politics of threat, or as the current term goes, of deterrence.
The Streaming Media Guide: How to Successfully Integrate Streaming Media Into Your Communications Strategy
by Michael D'OliveiroStreaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media.
The Street Fair (Fountas & Pinnell Classroom, Guided Reading Grade 1)
by Lucy Truman Cynthia BenjaminNIMAC-sourced textbook
The Structure of Ideas: Mapping a New Theory of Free Expression in the AI Era
by Jared SchroederIn his historic 1919 dissent, Justice Oliver Wendell Holmes named, and thus catalyzed the creation of, the marketplace of ideas. This conceptual space has, ever since, been used to give shape to American constitutional notions of the freedom of expression. It has also eluded clear definition, as jurists and scholars have contested its meaning for more than a century. In The Structure of Ideas, Jared Schroeder takes on the task of mapping the various iterations of the marketplace, from its early foundations in Enlightenment beliefs in universal truths and rational actors, to its increasingly expansive parameters for protecting expression in the arenas of commercial, corporate, and online speech. Schroeder contends that in today's information landscape, marked by the rapid emergence of artificial intelligence, the marketplace is failing to provide a space where truths succeed and falsity fails. AI and networked technologies have thoroughly overpowered all traditional pictures of the marketplace up to now. Schroeder proposes various theoretical interventions that would revise the marketplace for the current moment, and concludes by describing a new space built around algorithms, AI, and virtual communication.
The Structure of International Publishing in the 1990s
by Fred KobrakThe past decade has brought dramatic changes to the publishing industry. Publishing companies merged with one another or were bought by larger companies or media conglomerates; mergers and acquisitions crossed national boundaries and language barriers; technological advances altered the publication process and made available new media and the re-examination of the established print media. This volume examines these changes and illuminates the various prospects for the future of publishing in the coming decade.
The Structure of Magic II
by Richard Bandler John GrinderThese seminal works in neurolinguistic programming (NLP) help therapists understand how people create inner models of the world to represent their experience and guide their behavior. Volume I describes the Meta Model, a framework for comprehending the structure of language; Volume II applies NLP theory to nonverbal communication.
The Structure of Multimodal Documents: An Empirical Approach (Routledge Studies in Multimodality)
by Tuomo HiippalaThis book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.
The Structure of Psychological Common Sense
by Jan SmedslundPsychologic is a formal system and relationship within which psychological processes are defined. The language people ordinarily use to formulate, think, and talk about psychological phenomena is organized by Jan Smedslund into a set of propositions aimed at identifying the generalities which underlie human behavior. In this way, psychologic illuminates the conceptual system of psychology embedded in ordinary language. This book continues Professor Smedslund's search for stable theoretical structures to explain the meanings that are part of all psychological investigation.
The Struggle for Control of Global Communication: THE FORMATIVE CENTURY
by Jill HillsTracing the development of communication markets and the regulation of international communications from the 1840s through World War I, Jill Hills examines the political, technological, and economic forces at work during the formative century of global communication. The Struggle for Control of Global Communication analyzes power relations within the arena of global communications from the inception of the telegraph through the successive technologies of submarine telegraph cables, ship-to-shore wireless, broadcast radio, shortwave wireless, the telephone, and movies with sound. Global communication began to overtake transportation as an economic, political, and social force after the inception of the telegraph, which shifted communications from national to international. From that point on, says Hills, information was a commodity and ownership of the communications infrastructure became valuable as the means of distributing information. The struggle for control of that infrastructure occurred in part because the growing economic power of the United States was hindered by British control of communications. Hills outlines the technological advancements and regulations that allowed the United States to challenge British hegemony and enter the global communications market. She demonstrates that control of global communication was part of a complex web of relations between and within the government and corporations of Britain and the United States. Detailing the interplay between U.S. federal regulation and economic power, Hills shows how communication technologies have been shaped by these forces and fosters an understanding of contemporary systems of power in global communications.
The Student Newspaper Survival Guide
by Rachele KanigelThe Student Newspaper Survival Guide has been extensively updated to cover recent developments in online publishing, social media, mobile journalism, and multimedia storytelling; at the same time, it continues to serve as an essential reference on all aspects of producing a student publication. Updated and expanded to discuss many of the changes in the field of journalism and in college newspapers, with two new chapters to enhance the focus on online journalism and technology Emphasis on Web-first publishing and covering breaking news as it happens, including a new section on mobile journalism Guides student journalists through the intricate, multi-step process of producing a student newspaper including the challenges of reporting, writing, editing, designing, and publishing campus newspapers and websites Chapters include discussion questions, exercises, sample projects, checklists, tips from professionals, sample forms, story ideas, and scenarios for discussion Fresh, new, full color examples from award winning college newspapers around North America Essential reading for student reporters, editors, page designers, photographers, webmasters, and advertising sales representatives
The Student's Guide to Writing Economics
by Robert H. NeugeborenUnderstanding the way economists see the world is a necessary step on the way to good economics writing. This book guides students through the means and methods of economics writing, by taking a step by step approach investigating: the keys needed to succeed as a writer of economics and an overview of the writing process from beginning to end the basic methods economists use to analyze data and communicate their ideas suggestions for finding and focusing one's topic, including standard economic sources and techniques for doing economic research how to write paper ways of citing sources and creating a bibliography. It also contains useful appendices, which provide details of statistical sources and relevant electronic indices. Used as a standard guide for economics students at Harvard University, this book is of immense practical use to economics students the world over.
The Subtle Subtext: Hidden Meanings in Literature and Life
by Laurent PernotSubtexts are all around us. In conversation, business transactions, politics, literature, philosophy, and even love, the art of expressing more than what is explicitly said allows us to live and move in the world. But rarely do we reflect on this subterranean dimension of communication.In this book, renowned classicist and scholar of rhetoric Laurent Pernot explores the fascinating world of subtext. Of the two meanings present in any instance of double meaning, Pernot focuses on the meaning that is unstated—the meaning that counts. He analyzes subtext in all its multifarious forms, including allusion, allegory, insinuation, figured speech, irony, innuendo, esoteric teaching, reading between the lines, ambiguity, and beyond. Drawing on examples from figures as varied as Homer, Shakespeare, Molière, Proust, Foucault, and others, as well as from popular culture, Pernot shows how subtext can be identified and deciphered as well as how prevalent and essential it is in human life.With erudition and wit, Pernot explains and clarifies a device of language that we use and understand every day without even realizing it. The Subtle Subtext is a book for anyone who is interested in language, literature, hidden meanings, and the finer points of social relations.
The Subtle Subtext: Hidden Meanings in Literature and Life
by Laurent PernotSubtexts are all around us. In conversation, business transactions, politics, literature, philosophy, and even love, the art of expressing more than what is explicitly said allows us to live and move in the world. But rarely do we reflect on this subterranean dimension of communication.In this book, renowned classicist and scholar of rhetoric Laurent Pernot explores the fascinating world of subtext. Of the two meanings present in any instance of double meaning, Pernot focuses on the meaning that is unstated—the meaning that counts. He analyzes subtext in all its multifarious forms, including allusion, allegory, insinuation, figured speech, irony, innuendo, esoteric teaching, reading between the lines, ambiguity, and beyond. Drawing on examples from figures as varied as Homer, Shakespeare, Molière, Proust, Foucault, and others, as well as from popular culture, Pernot shows how subtext can be identified and deciphered as well as how prevalent and essential it is in human life.With erudition and wit, Pernot explains and clarifies a device of language that we use and understand every day without even realizing it. The Subtle Subtext is a book for anyone who is interested in language, literature, hidden meanings, and the finer points of social relations.
The Subversive Copy Editor, Second Edition: Advice from Chicago (or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself)
by Carol Fisher SallerLongtime manuscript editor and Chicago Manual of Style guru Carol Fisher Saller has negotiated many a standoff between a writer and editor refusing to compromise on the "rights" and "wrongs" of prose styling. Saller realized that when these sides squared off, it was often the reader who lost. In her search for practical strategies for keeping the peace, The Subversive Copy Editor was born. Saller's ideas struck a chord, and the little book with big advice quickly became a must-have reference for copy editors everywhere. In this second edition, Saller adds new chapters, on the dangers of allegiance to outdated grammar and style rules and on ways to stay current in language and technology. She expands her advice for writers on formatting manuscripts for publication, on self-editing, and on how not to be "difficult." Saller's own gaffes provide firsthand (and sometimes humorous) examples of exactly what not to do. The revised content reflects today's publishing practices while retaining the self-deprecating tone and sharp humor that helped make the first edition so popular. Saller maintains that through carefulness, transparency, and flexibility, editors can build trust and cooperation with writers. The Subversive Copy Editor brings a refreshingly levelheaded approach to the classic battle between writers and editors. This sage advice will prove useful and entertaining to anyone charged with the sometimes perilous task of improving the writing of others.
The Subversive Job Search
by Alan CoreyAre you tired of missing out on that raise, bonus, or promotion? Do you want to turn your dead-end job into a high-paying career? Would a six-figure salary solve all your problems? Moneymaking guru Alan Corey faced all these questions himself, then went from collecting unemployment checks to bringing in a six-figure salary in just over a year. This inspirational and entertaining book is jam-packed with easy-to-follow steps that you can use to transform your own career. Alan couples his personal anecdotes with scientific studies that are guaranteed to increase your salary. The Subversive Job Search will help steer you into the $100,000-plus career you've been waiting for. Are you frustrated because . . . · Your coworkers make more than you? · Your boss is unreasonable and doesn't appreciate you? · Your paychecks aren't making ends meet? · Your stagnant career is going nowhere fast? It's easier than you think to get paid like an expert. If Alan Corey can do it, so can you!
The Subversive Poetics of Alfred Jarry: Ubusing Culture in the Almanachs Du Pere Ubu
by Marieke DubbelboerParadox and provocation were essential features of all of the work of Alfred Jarry (1873-1907). His non-conformist attitude, whether employed to subvert literary or artistic conventions or to scrutinize social and political issues, marked both his literary writing and his view of the world. Nowhere is this more apparent than in the experimental and satirical Almanachs du Pere Ubu (1898 and 1901), which to date have received little critical attention. Jarry's groundbreaking use of collage in these early works, his absurdist humour and his rethinking of literary authorship and artistic originality foreshadow many innovations of twentieth-century art and literature. In this generously illustrated study Marieke Dubbelboer examines key characteristics of Jarry's poetics through an analysis of the Almanachs and addresses their role within the European avant-garde.
The Successful Internship: Personal, Professional, and Civic Development in Experiential Learning (Fourth Edition)
by H. Frederick Sweitzer Mary A. KingThe Successful Internship: Personal, Professional, and Civic Development in Experiential Learning (Fourth Edition) offers you more than just a resource for how to find a position or how to interview. It addresses the concerns, emotions, needs, and unique personal challenges that are the essence of an internship or field experience, and focuses on the internship as a vehicle for your development as a civic professional. The authors describe in detail the path of change you'll find yourself embarking on and the challenges you'll face along the way. A four-stage model of the internship process--anticipation, exploration, competence, and culmination--places the material in a meaningful framework that lends structure to your understanding of the work you'll be doing. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
The Summer Friend: A Memoir
by Charles McGrathAlive with the intoxicating magic of summer in New England, former editor of the New York Times Book Review Charles McGrath&’s evocative memoir looks back at that sun-soaked season, at family, youth, and a singular bond made at a time when he thought he was beyond making friends. &“To read Chip McGrath&’s gentle, elegant memoir … is to lose yourself in your own past summers, especially the ones of your youth, when you imagined there&’d be an infinite number of them, and also friends to share those summers with. That both turn out to be numbered makes this book positively ache with beauty and loss.&” —Richard RussoIt was early evening and a new acquaintance had come to retrieve his daughter from a play date. Instead of driving up in a minivan, he arrived by water, tacking his sailboat smartly across a squiggly channel in the marsh, throwing a rope overboard, and zipping back home, his gleeful daughter riding in the wake. Who knew you could do such a thing? And how could you resist befriending a man such as that? Over the course of this rich memoir, McGrath recalls with a gimlet eye the pleasures of summers past: amateur lobstering, 9-hole golf, family costume charades, bridge-jumping, and a friendship forged between two men from different backgrounds who came together late in life. Recounting the vagaries of summer with such precision and warmth-- peeling long strips of sunburnt skin from your shoulder as if &“shuffling off your own cocoon,&” the outdoor shower curtain blowing open in the breeze, an M80 firework in the mailbox--The Summer Friend is simultaneously a potent evocation of the rhythms and rituals of summer and a stirring remembrance of a friend found and then lost.
The Sun Never Sets: Reflections on a Western Life
by L. W. Bill" Lane Jr.The Sun Never Sets tells the extraordinary story of L.W. "Bill" Lane, Jr., longtime publisher of Sunset magazine, pioneering environmentalist, and U.S. ambassador. Written with Stanford historian Bertrand Patenaude, this fascinating memoir traces Sunset's profound impact on a new generation of Americans seeking opportunity and adventure in the great American West. Bill Lane was a Californian whose life spanned a vital period of the state's emergence as the embodiment (or symbol) of the country's aspirations. His recollections offer readers a rich slice of the history of California and the West in the 20th century. Recounting his boyhood move from Iowa to California after his father purchased Sunset magazine in 1928, and his subsequent rise through the ranks of Sunset, Bill Lane's memoir evokes the American West that his magazine helped to shape. It illuminates the sources of Sunset's canny appeal and its manifold influence in the four major editorial fields it covered--travel, home, gardening, and cooking--while taking readers behind the scenes of American magazine publishing in the 20th century. The Sun Never Sets also reveals the evolution of Bill Lane's views and roles as an influential environmentalist and conservationist with strong connections to the national and California state parks, and it recounts his two stints as U.S. ambassador: in Japan in the 1970s, and in Australia in the 1980s. This memoir will especially appeal to readers interested in the history of the American West, environmental conservation and preservation, and publishing.
The Sun and the Moon: The Remarkable True Account of Hoaxers, Showmen, Dueling Journalists, and Lunar Man-Bats in Nineteen
by Matthew GoodmanOn August 26, 1835, a fledgling newspaper called the Sun brought to New York the first accounts of remarkable lunar discoveries. A series of six articles reported the existence of life on the moon--including unicorns, beavers that walked on their hind legs, and four-foot-tall flying man-bats. In a matter of weeks it was the most broadly circulated newspaper story of the era, and the Sun, a working-class upstart, became the most widely read paper in the world. An exhilarating narrative history of a divided city on the cusp of greatness, and tale of a crew of writers, editors, and charlatans who stumbled on a new kind of journalism, The Sun and the Moon tells the surprisingly true story of the penny papers that made America a nation of newspaper readers.
The Sunday Paper: A Media History (The History of Media and Communication)
by Paul Moore Sandra GabrielePullout sections, poster supplements, contests, puzzles, and the funny pages--the Sunday newspaper once delivered a parade of information, entertainment, and spectacle for just a few pennies each weekend. Paul Moore and Sandra Gabriele return to an era of experimentation in early twentieth-century news publishing to chart how the Sunday paper became an essential part of American leisure. Transcending the constraints of newsprint while facing competition from other media, Sunday editions borrowed forms from and eventually partnered with magazines, film, and radio, inviting people to not only read but watch and listen. This drive for mass circulation transformed metropolitan news reading into a national pastime, a change that encouraged newspapers to bundle Sunday supplements into a panorama of popular culture that offered something for everyone.
The Super Cool Science of Harry Potter: The Spell-Binding Science Behind the Magic, Creatures, Witches, and Wizards of the Potter Universe!
by Mark BrakeDiscover the scientific secrets of Harry, Hermione, Ron, Dumbledore, and more in J. K. Rowling&’s universe.Movie-goers and young readers the world over have been spellbound by the tales of &“the boy who lived.&” J. K. Rowling&’s stories have conjured ideas of magic and sorcery into our minds like no other book series before. But nature is its own magic. And Muggle scientists have uncovered answers for the weird and wonderful questions from the magic world. Questions such as: Who was the real Merlin?Who really was the last great wizard?Do real-life love potions work?Platform 9¾: are there real hidden railway stations in London?And many more!The Super Cool Science of Harry Potter is for any young fan of Harry Potter. You don&’t need to be a witch or wizard to weave your magical way through the facts about your favorite characters, potions, spells, and mysteries from the boy wizard&’s world!
The Super Cool Science of Star Wars: The Saber-Swirling Science Behind the Death Star, Aliens, and Life in That Galaxy Far, Far Away!
by Mark BrakeLearn about the science used by Luke Skywalker, Kylo Ren, Han Solo, Chewbacca, Princess Leia, and more in the Star Wars galaxy.Star Wars has captured the hearts and imaginations of sci-fi fans worldwide. We all marvel at its dazzling variety of aliens, spaceships, and planets. That&’s because there&’s something revolutionary about the actual science in Star Wars. These painted pictures from the movies make us see the universe in a new light. They inspire us to ask questions such as:How much would it cost to build a Death Star?Did Star Wars predict the existence of exoplanets?Could a single blast from the Death Star destroy the earth?Could Starkiller Base suck the energy from a star?And many more!The Super Cool Science of Star Wars is a book for any young Star Wars fan. You don&’t need to be a Jedi scientist to make the jump to light speed and find the facts behind the Star Wars galaxy!
The Sustainability Communication Reader: A Reflective Compendium
by Larissa Krainer Matthias Karmasin Franzisca WederThe Textbook seeks for an innovative approach to Sustainability Communication as transdisciplinary area of research. Following the United Nations Sustainable Development Goals, which are intended to transform the world as it is known, we seek for a multidisciplinary discussion of the role communication plays in realizing these goals. With complementing theoretical approaches and concepts, the book offers various perspectives on communication practices and strategies on an individual, organizational, institutional, as well as public level that contribute, enable (or hinder) sustainable development. Presented case studies show methodological as well as issue specific challenges in sustainability communication. Therefore, the book introduces and promotes innovative methods for this specific area of research.