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The Successful Internship: Personal, Professional, and Civic Development in Experiential Learning (Fourth Edition)
by H. Frederick Sweitzer Mary A. KingThe Successful Internship: Personal, Professional, and Civic Development in Experiential Learning (Fourth Edition) offers you more than just a resource for how to find a position or how to interview. It addresses the concerns, emotions, needs, and unique personal challenges that are the essence of an internship or field experience, and focuses on the internship as a vehicle for your development as a civic professional. The authors describe in detail the path of change you'll find yourself embarking on and the challenges you'll face along the way. A four-stage model of the internship process--anticipation, exploration, competence, and culmination--places the material in a meaningful framework that lends structure to your understanding of the work you'll be doing. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
The Summer Friend: A Memoir
by Charles McGrathAlive with the intoxicating magic of summer in New England, former editor of the New York Times Book Review Charles McGrath&’s evocative memoir looks back at that sun-soaked season, at family, youth, and a singular bond made at a time when he thought he was beyond making friends. &“To read Chip McGrath&’s gentle, elegant memoir … is to lose yourself in your own past summers, especially the ones of your youth, when you imagined there&’d be an infinite number of them, and also friends to share those summers with. That both turn out to be numbered makes this book positively ache with beauty and loss.&” —Richard RussoIt was early evening and a new acquaintance had come to retrieve his daughter from a play date. Instead of driving up in a minivan, he arrived by water, tacking his sailboat smartly across a squiggly channel in the marsh, throwing a rope overboard, and zipping back home, his gleeful daughter riding in the wake. Who knew you could do such a thing? And how could you resist befriending a man such as that? Over the course of this rich memoir, McGrath recalls with a gimlet eye the pleasures of summers past: amateur lobstering, 9-hole golf, family costume charades, bridge-jumping, and a friendship forged between two men from different backgrounds who came together late in life. Recounting the vagaries of summer with such precision and warmth-- peeling long strips of sunburnt skin from your shoulder as if &“shuffling off your own cocoon,&” the outdoor shower curtain blowing open in the breeze, an M80 firework in the mailbox--The Summer Friend is simultaneously a potent evocation of the rhythms and rituals of summer and a stirring remembrance of a friend found and then lost.
The Sun Never Sets: Reflections on a Western Life
by L. W. Bill" Lane Jr.The Sun Never Sets tells the extraordinary story of L.W. "Bill" Lane, Jr., longtime publisher of Sunset magazine, pioneering environmentalist, and U.S. ambassador. Written with Stanford historian Bertrand Patenaude, this fascinating memoir traces Sunset's profound impact on a new generation of Americans seeking opportunity and adventure in the great American West. Bill Lane was a Californian whose life spanned a vital period of the state's emergence as the embodiment (or symbol) of the country's aspirations. His recollections offer readers a rich slice of the history of California and the West in the 20th century. Recounting his boyhood move from Iowa to California after his father purchased Sunset magazine in 1928, and his subsequent rise through the ranks of Sunset, Bill Lane's memoir evokes the American West that his magazine helped to shape. It illuminates the sources of Sunset's canny appeal and its manifold influence in the four major editorial fields it covered--travel, home, gardening, and cooking--while taking readers behind the scenes of American magazine publishing in the 20th century. The Sun Never Sets also reveals the evolution of Bill Lane's views and roles as an influential environmentalist and conservationist with strong connections to the national and California state parks, and it recounts his two stints as U.S. ambassador: in Japan in the 1970s, and in Australia in the 1980s. This memoir will especially appeal to readers interested in the history of the American West, environmental conservation and preservation, and publishing.
The Sun and the Moon: The Remarkable True Account of Hoaxers, Showmen, Dueling Journalists, and Lunar Man-Bats in Nineteen
by Matthew GoodmanOn August 26, 1835, a fledgling newspaper called the Sun brought to New York the first accounts of remarkable lunar discoveries. A series of six articles reported the existence of life on the moon--including unicorns, beavers that walked on their hind legs, and four-foot-tall flying man-bats. In a matter of weeks it was the most broadly circulated newspaper story of the era, and the Sun, a working-class upstart, became the most widely read paper in the world. An exhilarating narrative history of a divided city on the cusp of greatness, and tale of a crew of writers, editors, and charlatans who stumbled on a new kind of journalism, The Sun and the Moon tells the surprisingly true story of the penny papers that made America a nation of newspaper readers.
The Sunday Paper: A Media History (The History of Media and Communication)
by Paul Moore Sandra GabrielePullout sections, poster supplements, contests, puzzles, and the funny pages--the Sunday newspaper once delivered a parade of information, entertainment, and spectacle for just a few pennies each weekend. Paul Moore and Sandra Gabriele return to an era of experimentation in early twentieth-century news publishing to chart how the Sunday paper became an essential part of American leisure. Transcending the constraints of newsprint while facing competition from other media, Sunday editions borrowed forms from and eventually partnered with magazines, film, and radio, inviting people to not only read but watch and listen. This drive for mass circulation transformed metropolitan news reading into a national pastime, a change that encouraged newspapers to bundle Sunday supplements into a panorama of popular culture that offered something for everyone.
The Super Cool Science of Harry Potter: The Spell-Binding Science Behind the Magic, Creatures, Witches, and Wizards of the Potter Universe!
by Mark BrakeDiscover the scientific secrets of Harry, Hermione, Ron, Dumbledore, and more in J. K. Rowling&’s universe.Movie-goers and young readers the world over have been spellbound by the tales of &“the boy who lived.&” J. K. Rowling&’s stories have conjured ideas of magic and sorcery into our minds like no other book series before. But nature is its own magic. And Muggle scientists have uncovered answers for the weird and wonderful questions from the magic world. Questions such as: Who was the real Merlin?Who really was the last great wizard?Do real-life love potions work?Platform 9¾: are there real hidden railway stations in London?And many more!The Super Cool Science of Harry Potter is for any young fan of Harry Potter. You don&’t need to be a witch or wizard to weave your magical way through the facts about your favorite characters, potions, spells, and mysteries from the boy wizard&’s world!
The Super Cool Science of Star Wars: The Saber-Swirling Science Behind the Death Star, Aliens, and Life in That Galaxy Far, Far Away!
by Mark BrakeLearn about the science used by Luke Skywalker, Kylo Ren, Han Solo, Chewbacca, Princess Leia, and more in the Star Wars galaxy.Star Wars has captured the hearts and imaginations of sci-fi fans worldwide. We all marvel at its dazzling variety of aliens, spaceships, and planets. That&’s because there&’s something revolutionary about the actual science in Star Wars. These painted pictures from the movies make us see the universe in a new light. They inspire us to ask questions such as:How much would it cost to build a Death Star?Did Star Wars predict the existence of exoplanets?Could a single blast from the Death Star destroy the earth?Could Starkiller Base suck the energy from a star?And many more!The Super Cool Science of Star Wars is a book for any young Star Wars fan. You don&’t need to be a Jedi scientist to make the jump to light speed and find the facts behind the Star Wars galaxy!
The Sustainability Communication Reader: A Reflective Compendium
by Larissa Krainer Matthias Karmasin Franzisca WederThe Textbook seeks for an innovative approach to Sustainability Communication as transdisciplinary area of research. Following the United Nations Sustainable Development Goals, which are intended to transform the world as it is known, we seek for a multidisciplinary discussion of the role communication plays in realizing these goals. With complementing theoretical approaches and concepts, the book offers various perspectives on communication practices and strategies on an individual, organizational, institutional, as well as public level that contribute, enable (or hinder) sustainable development. Presented case studies show methodological as well as issue specific challenges in sustainability communication. Therefore, the book introduces and promotes innovative methods for this specific area of research.
The Sustainability Imperative in Media Development: A Critical Analysis of a Self-Serving Myth
by Michel LeroyThis book critically examines how the media assistance and broader 'development' sector have appropriated the catch-all concept of sustainability, originally rooted in economic and environmental fields, to suit their agendas. Analysing 289 project evaluations conducted globally between 1999 and 2019, it scrutinizes the tacit discourses underpinning what Bourdieu termed “the imperialism of the universal” in fostering media systems in the global South. The book reveals how processes of self-legitimation operate within an increasingly competitive aid market, highlighting a shift from ‘post-missionary’ approaches to business-driven models. Focusing on the often-overlooked African context, it explores nuanced coping capacity in Uganda and the Eastern DRC. Amid questioning of the populist wave as well as power-motivated new entrants, it challenges the recurring aid pattern, emphasizing the urgency of centering social impact and values in media assistance. It offers essential insights for scholars and practitioners navigating the evolving geopolitics of development and public diplomacy.
The Sweetest Thing: A Boxer's Memoir
by Mischa MerzJournalist and amateur boxer Mischa Merz fulfills a long-held ambition to travel across the United States and compete in a series of amateur boxing tournaments. On this wild and fascinating journey she meets her idols, including Lucia Rijker of Million Dollar Baby fame, and some other truly extraordinary characters. Merz discovers the horrors and delights of the world of women's boxing and gains insights into this eccentric subculture's place in American life. She also meets some of the pioneers and trailblazers of the contemporary rise in women's boxing as well as some of the younger stars now hoping to make it onto the first women's boxing team in the 2012 Olympic Games.Written in a compelling and highly entertaining narrative style, Mischa Merz takes us right into the ring and reports, with a rare insider's view, on a sport that has for centuries defined our ideas about masculinity.
The Syllables of Time: Proust and the History of Reading
by Teresa WhitingtonThis study reveals reading to be one of the main activities to occupy the inhabitants of the world of Marcel Prousts novel A la recherche du temps perdu. Characters do not just read books but have access to the journals and newspapers of a rapidly expanding print industry. They receive letters and postcards from family and friends. The posters of a nascent advertising industry tempt them to spend an evening at the theatre or a holiday by the sea, and new forms of communication, such as telegraphy, enter their lives and require new strategies of deciphering. All human activity is glossed by means of a series of metaphors of reading, extending the readers domain beyond the written text. Through a series of illuminating analyses, Teresa Whitington shows how this web of references builds into a specifically Proustian account of both the outer, social context of reading and the inner, psychological world of the reader. Proust offers a contribution to the history of reading in the France of his own lifetime and suggests that reading is the very condition of the writing of his fiction.
The Synchronized Society: Time and Control From Broadcasting to the Internet
by Randall PatnodeThe Synchronized Society traces the history of the synchronous broadcast experience of the twentieth century and the transition to the asynchronous media that dominate today. Broadcasting grew out of the latent desire by nineteenth-century industrialists, political thinkers, and social reformers to tame an unruly society by controlling how people used their time. The idea manifested itself in the form of the broadcast schedule, a managed flow of information and entertainment that required audiences to be in a particular place – usually the home – at a particular time and helped to create “water cooler” moments, as audiences reflected on their shared media texts. Audiences began disconnecting from the broadcast schedule at the end of the twentieth century, but promoters of social media and television services still kept audiences under control, replacing the schedule with surveillance of media use. Author Randall Patnode offers compelling new insights into the intermingled roles of broadcasting and industrial/post-industrial work and how Americans spend their time.
The Syriac World (Routledge Worlds)
by Daniel KingThis volume surveys the 'Syriac world', the culture that grew up among the Syriac-speaking communities from the second century CE and which continues to exist and flourish today, both in its original homeland of Syria and Mesopotamia, and in the worldwide diaspora of Syriac-speaking communities. The five sections examine the religion; the material, visual, and literary cultures; the history and social structures of this diverse community; and Syriac interactions with their neighbours ancient and modern. There are also detailed appendices detailing the patriarchs of the different Syriac denominations, and another appendix listing useful online resources for students. The Syriac World offers the first complete survey of Syriac culture and fills a significant gap in modern scholarship. This volume will be an invaluable resource to undergraduate and postgraduate students of Syriac and Middle Eastern culture from antiquity to the modern era.
The Syrian Information and Propaganda War: The Role of Cognitive Bias
by Ben ColeThis book focuses on the propaganda war between the Syrian government and the opposition movement, which excludes the Islamic State and the Kurdish-led SDF. Drawing on international relations, psychology, and media studies, the book encourages readers to question the dominant discourse on the war. The core of the book outlines the propaganda battles over the main paradigms and narratives that framed the war, exploring the shortcomings of those paradigms and narratives, identifying who won the propaganda war and why, and assessing what impact it had on the military side of the war. In particular, it focuses on the role of cognitive bias amongst primary and secondary sources in determining the outcome of the propaganda war, and whether the influence of this propaganda is best explained by effects or limited effects theory. Through explaining the dynamics of the propaganda war, the book encourages readers to critically question the dominant discourse on the war, assists them in understanding primary and secondary reporting on the war, and shows that the impact of the propaganda war is best understood in terms of limited effects theory. The book's main findings are that: i) the opposition won the international propaganda war but failed to win the propaganda war inside Syria; ii) propaganda had relatively little effect on shaping attitudes either inside Syria or internationally (instead, its main effect was to reinforce attitudes that had already been shaped by other factors); and iii) the reality of the war lies between the conflicting paradigms and narratives being promoted by each side.
The TV Brand Builders: How to Win Audiences and Influence Viewers
by Andy Bryant Charlie MawerThe TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+.
The TVs of Tomorrow: How RCA’s Flat-Screen Dreams Led to the First LCDs (Synthesis Ser.)
by Benjamin GrossIn 1968 a team of scientists and engineers from RCA announced the creation of a new form of electronic display that relied upon an obscure set of materials known as liquid crystals. At a time when televisions utilized bulky cathode ray tubes to produce an image, these researchers demonstrated how liquid crystals could electronically control the passage of light. One day, they predicted, liquid crystal displays would find a home in clocks, calculators—and maybe even a television that could hang on the wall. Half a century later, RCA’s dreams have become a reality, and liquid crystals are the basis of a multibillion-dollar global industry. Yet the company responsible for producing the first LCDs was unable to capitalize upon its invention. In The TVs of Tomorrow, Benjamin Gross explains this contradiction by examining the history of flat-panel display research at RCA from the perspective of the chemists, physicists, electrical engineers, and technicians at the company’s central laboratory in Princeton, New Jersey. Drawing upon laboratory notebooks, internal reports, and interviews with key participants, Gross reconstructs the development of the LCD and situates it alongside other efforts to create a thin, lightweight replacement for the television picture tube. He shows how RCA researchers mobilized their technical expertise to secure support for their projects. He also highlights the challenges associated with the commercialization of liquid crystals at RCA and Optel—the RCA spin-off that ultimately manufactured the first LCD wristwatch. The TVs of Tomorrow is a detailed portrait of American innovation during the Cold War, which confirms that success in the electronics industry hinges upon input from both the laboratory and the boardroom.
The Tale of Genji: Translation, Canonization, and World Literature (Tuttle Classics)
by Michael EmmerichMichael Emmerich thoroughly revises the conventional narrative of the early modern and modern history of The Tale of Genji. Exploring iterations of the work from the 1830s to the 1950s, he demonstrates how translations and the global circulation of discourse they inspired turned The Tale of Genji into a widely read classic, reframing our understanding of its significance and influence and of the processes that have canonized the text.Emmerich begins with an analysis of the lavishly produced best seller Nise Murasaki inaka Genji (A Fraudulent Murasaki's Bumpkin Genji, 1829–1842), an adaptation of Genji written and designed by Ryutei Tanehiko, with pictures by the great print artist Utagawa Kunisada. He argues that this work introduced Genji to a popular Japanese audience and created a new mode of reading. He then considers movable-type editions of Inaka Genji from 1888 to 1928, connecting trends in print technology and publishing to larger developments in national literature and showing how the one-time best seller became obsolete. The study subsequently traces Genji's reemergence as a classic on a global scale, following its acceptance into the canon of world literature before the text gained popularity in Japan. It concludes with Genji's becoming a "national classic" during World War II and reviews an important postwar challenge to reading the work after it attained this status. Through his sustained critique, Emmerich upends scholarship on Japan's preeminent classic while remaking theories of world literature, continuity, and community.
The Talk of the Clinic: Explorations in the Analysis of Medical and therapeutic Discourse (Routledge Communication Series)
by G. H. MorrisThis collection of original papers by scholars who closely analyze the talk of the clinic features studies that were conceived with the aim of contributing to clinical practitioners' insight about how their talk works. No previous communication text has attempted to take such a practitioner-sensitive posture with its research presentations. Each chapter focuses on one or more performances that clinical practitioners -- in consort with their clients or colleagues -- must achieve with some regularity. These speech acts are consequential for effective practice and sometimes present themselves as problematic. Rather than calling for research to be simplified or reoriented in order for practitioners to understand it, these authors interpret state-of-the-art descriptive analysis for its practical import for clinicians. Each contributor delves deeply into clinical practice and its wisdom; therefore, each is positioned to identify alternative clinical practices and techniques and to appreciate practitioners' means of performing effectively. When reflective practitioners encounter these new pieces of work, productive alterations in how their work is done can be stimulated. By reading this work, reflective practitioners will now have new ways of considering their talk and new possibilities for speaking effectively. The volume is uniquely constructed so as to engage in dialogue with these reflective practitioners as they struggle to articulate their work. A practical wisdom-as-research trend has recently emerged in the clinical fields stimulating these practitioners to explore new and more informative ways -- communication and literary theory, ethnography, and discourse analysis -- to express what they do in clinics and hospitals. With the studies presented in this book, the editors build upon this dialectical process between practitioner and researcher, thus helping this productive conversation to continue.
The Talking Cure: A Memoir of Life on Air
by Mike FederAs a kid growing up in Queens, Mike Feder identified with Scheherazade of The Thousand and One Nights: "The idea of someone having to tell a new tale every night to prevent their head getting chopped off seemed sadly familiar to me." Back then, the author's audience was his mentally ill mother, who used to stay in the house all day with the shades drawn, and then insist that her son tell her stories so that she might vicariously experience the world outside. Eventually she committed suicide, and Feder grew up to be a relentless, comic storyteller on the radio. The Talking Cure tells the story of his ridiculous jobs, first failed marriage, the string of psychiatrists, and the misery of reluctant fatherhood; throughout he maintains a kind of bizarre balancing act--hilariousness and deep seriousness, conventionality and strangeness. An ironist and a comic, Feder looks unflinchingly at his own foibles and frailties, enabling him to connect to other people's stories. The reader emerges from this book with a sense of forgiveness for the human condition, and awe at the mystery of human life. Deeply funny, and at the same time breathtakingly dark, this is a book to provoke, amuse and, in some strange way, reassure: God loves a challenge.
The Taming of the Shrew: A Comparative Study of Oral and Literary Versions (Routledge Revivals)
by Jan Harold BrunvandWilliam Shakespeare’s The Taming of the Shrew has succeeded in surviving in contemporary culture, and has even managed to penetrate to the most modern media of mass communications. This book, first published in 1991, examines some of the different literary and oral versions of The Taming of the Shrew. This book is ideal for students of literature, drama, and theatre studies.
The Tao of Alibaba: Inside the Chinese Digital Giant That Is Changing the World
by Brian A WongFrom a long-time Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and &“tai chi&” management principles are providing a business and economic development model for the rest of the world. If you took the economic might of Amazon, and added the penetration of Facebook, the ubiquity of Google, and the cultural significance of YouTube, you might have something starting to resemble Alibaba. Commonly mischaracterized as a kind of Chinese eBay for businesses, Alibaba and its interlinked network of products and services have exploded into global markets, disrupting conventional businesses and creating previously unimaginable opportunities for millions of small businesses worldwide. This book reveals the Tao of Alibaba—the company&’s &“secret sauce&”—a consciously cultivated ethos and spirit that has enabled Alibaba to weather tough times and setbacks, and persist toward a common mission. It is a blueprint of the company&’s management philosophy, crystalized into the most important elements that have driven its success, and it provides a road map for how to incorporate these principles into any organization&’s operations. Wong distills his nearly two decades of experience inside the company to show readers how to align their organization&’s capabilities with performance-maximizing tools in order to achieve success. But most importantly, the Tao of Alibaba teaches the pursuit of greater purpose and meaning, steering entrepreneurs to view their ventures as a vehicle for having profound and lasting impacts on their communities. Ultimately, the lessons shared in The Tao of Alibaba will serve as timeless tools for any entrepreneur seeking to configure their organization toward purpose and impact.
The Tauchnitz Edition and Related Paperback Series: English Literature in Your Pocket (New Directions in Book History)
by Melanie Mienert Stefan Welz Dietmar BöhnkeThe Tauchnitz Edition and Related Paperback Series: English Literature in Your Pocket unites a broad variety of interests and different perspectives concerning the legacy of the Tauchnitz Edition in particular and English language paperback series in general. It provides an international and interdisciplinary approach to the 'paperback revolution' as part of media culture throughout the 19th and 20th centuries. The Bernhard Tauchnitz' Collection of British and American Authors, initiated in 1841, was not only a successful entrepreneurial endeavor but a milestone in the history of print culture as well. The Leipzig-based Tauchnitz publishers, renowned all over the world for their series of affordable pocket books in English, produced more than 5000 volumes within the course of over 100 years. Cultural and literary repercussions of this unique achievement have been far-reaching since the late 19th century. It pioneered a new way of mass-market publishing, innovative copyright arrangements and a close cooperation with many important English-language novelists of the day. Still in present times, the Tauchnitz Edition and its successors are stimulating both academic research in various fields and the enthusiasm of collectors and readers.
The Tax Law of Charitable Giving: 2007 Cumulative Supplement (Wiley Nonprofit Authority)
by Bruce R. Hopkinsthe tax law of charitable giving Discover a fully updated and comprehensive reference on US charitable tax law from a leading authorityAs United States charitable tax law becomes ever more complex and byzantine, the need for a one-stop resource on foundational and advanced topics in this practice area has become acute. The comprehensively revised Sixth Edition of The Tax Law of Charitable Giving fills this niche. The book offers readers a fulsome, authoritative, and well-organized description of modern US tax laws on charitable givingRanging over the basics of US charitable giving law to the intricate details of contributions of various types of property and international giving, this accomplished nonprofit lawyer, professor, and author delves deeply into a wide variety of subjects concerning deductible (and nondeductible) charitable giving. In addition to fundamental topics such as the definition of gift and percentage limitations on charitable deductions, readers will learn about planned giving, donor-advised funds, the substantiation and appraisal requirements, reporting and disclosure laws, valuation pricinples, tax penalties, and more.Ideal for lawyers, accountants, and other financial professionals who advise clients on charitable giving and tax matters, The Tax Law of Charitable Giving provides an authoritative reference on all aspects of philanthropy and federal tax law.
The Technology and Business of Mobile Communications: An Introduction (IEEE Press)
by Ben Allen Tony Vernon Mythri Hunukumbure Justin P. CoonAn intuitive and insightful overview of the technical and business aspects of the telecoms industry In The Technology and Business of Mobile Telecommunications: An Introduction, a team of expert telecommunications researchers and consultants delivers a rigorous exploration of the technical and business aspects of mobile telecommunications. The book offers a complete overview of an industry that has seen rapid technical and economic changes while retaining the ability to provide end users with communications coverage and capacity. The authors demonstrate the technical foundations of the mobile industry and show how a communications network is deployed. They detail many of the main innovations introduced over the last few years and some of the most salient challenges facing the industry today. The business models of major mobile operators are examined as well, from the purchasing spectrum to network deployment and customer attraction and retention. The role of the regulator is also thoroughly discussed, with explorations of its role in encouraging the maintenance of a competitive market in which the needs of consumers are met. Readers will also enjoy: Thorough introductions to the social and economic impacts of mobile communications, as well as a brief history of mobile and cellular communications Comprehensive explorations of the mobile telecoms ecosystem, from spectrum regulation to standardization, research, end users, operators, vendors, and standard bodies Practical discussions of the business models and challenges of mobile operators, including mobile virtual network operators and the implementation of international roaming In-depth examinations of telecommunications standards, including 5G Perfect for anyone studying mobile telecommunications technology at the undergraduate and graduate levels, The Technology and Business of Mobile Telecommunications: An Introduction is also an indispensable resource for practitioners within the telecommunications industry in a technical or business-oriented role.
The Technology of Video and Audio Streaming
by David Austerberry* Learn the end-to-end process, starting with capture from a video or audio source through to the consumer's media player* A quick-start quide to streaming media technologies* How to monetize content and protect revenue with digital rights managementFor broadcasters, web developers, project managers implementing streaming media systems, David Austerberry shows how to deploy the technology on your site, from video and audio capture through to the consumer's media player. The book first deals with Internet basics and gives a thorough coverage of telecommunications networks and the last mile to the home. Video and audio formats are covered, as well as compression standards including Windows Media and MPEG-4. The book then guides you through the streaming process, showing in-depth how to encode audio and video. The deployment of media servers, live webcasting and how the stream is displayed by the consumer's media player are also covered.A final section on associated technologies illustrates how you can protect your revenue sources with digital rights management, looks at content delivery networks and provides examples of successful streaming applications.The supporting website, www.davidausterberry.com/streaming.html, offers updated links to sources of information, manufacturers and suppliers.David Austerberry is co-owner of the new media communications consultancy, Informed Sauce. He has worked with streaming media since the late nineties. Before that, he has been product manager for a number of broadcast equipment manufacturers, and formerly had many years with a leading broadcaster.