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Trust, Media and the Economy: Mutual Relations (Routledge Studies in Trust Research)
by Joanna Paliszkiewicz Jerzy Gołuchowski Katarzyna Zdanowicz-Cyganiak Kuanchin ChenTrust, Media and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact media trustworthiness. Divided into two parts, it first examines the role of trust within media channels, addressing topics such as the impact of clickbait, the role of user-generated content, and trust dynamics across generations. The second part focuses on how trusted communication affects economic outcomes, discussing social media’s role in economic communication, the influence of financial influencers, and trust-based marketing.The book features case studies from around the world, including Poland, France, and the United States, providing a broad geographical perspective. It includes topical issues such as the trust dynamics in YouTube communities and greenwashing practices. The contributors’ diverse expertise ensures a comprehensive analysis that is accessible to non-specialists, making it a valuable resource for booksellers, librarians, and general readers interested in media and economics. By shedding light on these interactions, the book offers groundbreaking insights into developing more reliable media practices and stronger economic trust foundations.
Trust Models for Next-Generation Blockchain Ecosystems (EAI/Springer Innovations in Communication and Computing)
by Muhammad Habib ur Rehman Davor Svetinovic Khaled Salah Ernesto DamianiThis book discusses the trust models for next-generation Blockchain ecosystems. The book provides a comprehensive discussion on various trust factors involving security, anonymization, reputation, governance, economic models, and other relevant determinants. The book covers various topics in breadth and depth. In addition, it sets the foundation to involve the readers in understanding the core theories supplemented with technical and experimental discussion. The book starts by laying out the foundations of trust models in Blockchain ecosystems. The authors then provide a study of existing trust models Blockchain networks. They then provide identification of trust factors and discuss each trust factor. The book concludes with a future outlook of trust-enabling Blockchain ecosystems.Outlines the trust models for next-generation Blockchain ecosystems;Covers the trust issues in various Blockchain ecosystems running in public, private, consortium, and cloud environments;Features issues such has privacy, security, scalability, and requirements in Blockchain.
Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
by Al GolinThe recent rash of corporate scandals--and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. <P><P>More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald's, Toyota, Owens-Corning, and many others. Trust or Consequences shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals. This essential book reveals how to: * create an effective trust strategy * determine the impact of trust issues on stakeholders * assess trust-building performance and calculate the difficulty of restoring trust * create a ""trust bank"" for saving deposits of good will to draw on as needed Trust or Consequences offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage.
Trust, Organizations and the Digital Economy: Theory and Practice (Routledge Advances in Management and Business Studies)
by Joanna PaliszkiewiczTrust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement, communication, organizational performance, and online activities. Despite its role to cultivate cooperation, knowledge-sharing, and innovation, trust through digital means or even trust in digital media has presented new opportunities and challenges in society. Examples include a wider and faster dissemination of trust-influencing messages, and richer options of digital cues that engage, disrupt, or even transform how trust is formulated. Despite that, trust helps people to live through risky and uncertain situations, and the many capabilities enabled on the digital platforms have made the formation and sustaining of trust very different compared to traditional means. Trust in today’s digital environment plays an important role and is intertwined with concepts including reliability, quality, and privacy. This book aims to bring together the theory and practice of trust in the new digital era and will present theoretical and practical foundations. Trust is not given; we must work to build it, but it is a very fragile and intangible asset once built. It is easy to destroy and challenging to rebuild. Researchers, academics, and students in the fields of management, responsibility, and business ethics will gain knowledge on trust and related concepts, learn about the theoretical underpinnings of trust and how it sustains itself through digital dissemination, and explore empirically validated practice regarding trust and its related concepts.
Trust Ownership and the Future of News
by Gavin EllisCrumbling business models mean news media structures must change. Gavin Ellis explores the past and present use of newspaper trusts - drawing on case studies such as the Guardian, the Irish Times and the Pulitzer Prize winning Tampa Bay Times - to make the case for a form of ownership dedicated to sustaining high quality journalism.
Trust, Power and Public Relations in Financial Markets (Routledge New Directions in PR & Communication Research)
by Clea BourneThe public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
Trust Us, We're Experts
by Sheldon Rampton John StauberFearless investigative journalists Sheldon Rampton and John Stauber ( Toxic Sludge Is Good for You! and Mad Cow U.S.A.) are back with a gripping expos of the public relations industry and the scientists who back their business-funded, anti-consumer-safety agendas. There are two kinds of "experts" in question--the PR spin doctors behind the scenes and the "independent" experts paraded before the public, scientists who have been hand-selected, cultivated, and paid handsomely to promote the views of corporations involved in controversial actions. Lively writing on controversial topics such as dioxin, bovine growth hormone, and genetically modified food makes this a real page-turner, shocking in its portrayal of the real and potential dangers in each of these technological innovations and of the "media pseudo-environment" created to obfuscate the risks. By financing and publicizing views that support the goals of corporate sponsors, PR campaigns have, over the course of the century, managed to suppress the dangers of lead poisoning for decades, silence the scientist who discovered that rats fed on genetically modified corn had significant organ abnormalities, squelch television and newspaper stories about the risks of bovine growth hormone, and place enough confusion and doubt in the public's mind about global warming to suppress any mobilization for action. Rampton and Stauber introduce the movers and shakers of the PR industry, from the "risk communicators" (whose job is to downplay all risks) and "outrage managers" (with their four strategies--deflect, defer, dismiss, or defeat) to those who specialize in "public policy intelligence" (spying on opponents). Evidently, these elaborate PR campaigns are created for our own good. According to public relations philosophers, the public reacts emotionally to topics related to health and safety and is incapable of holding rational discourse. Needless to say, Rampton and Stauber find these views rather antidemocratic and intend to pull back the curtain to reveal the real wizard in Oz. This is one wake-up call that's hard to resist.
Trust Us, We're Experts PA: How Industry Manipulates Science and Gambles with Your Future
by Sheldon Rampton John StauberThe authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the experts. <P><P>We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles and letters to the editor. We trust them to tell us what to think, because there's too much information out there and not enough hours in a day to sort it all out.We should stop trusting them right this second.
Trusted Cellular IoT Devices: Design Ingredients and Concepts (Synthesis Lectures on Engineering, Science, and Technology)
by Kersten HeinsThis book focuses on the impact of secure frontend devices for the Internet of Things (IoT). It explains how to identify vulnerabilities of IoT applications and how to protect them against misuse and attacks. Provided insights will help readers to design a reliable and trustworthy IoT ecosystem ensuring a high level of user confidence and a fruitful deployment. As a starting point, the book provides guidance how to identify risks and potential threats. Then, it explains which countermeasures are available and introduces all major ingredients for an efficient implementation of IoT security measures, e.g. a bullet-proof protection of user privacy and device identities. The author outlines an efficient design approach that combines classical embedded computing with smartcard technology and wireless cellular networking like LTE-M or NB-IoT. The target audience includes industrial professionals and students focusing on low cost design and a fast time-to-market. The book is ideal for engineering-minded IoT project owners to safeguard their business goals.
Trusted Leader: 8 Pillars That Drive Results
by David HorsagerWithout trust, people and businesses fail. Trusted Leader provides a framework for building trust so that you and your organizations can perform at your best."A lack of trust is your biggest expense," says Wall Street Journal bestselling author David Horsager. Without trust, transactions cannot occur. Without trust, influence is destroyed. Without trust, leaders lose their people. Trust can be either your most vulnerable weakness or your greatest asset. Horsager introduces readers to his Eight Pillars of Trust through the journey of a senior leader who thought success was certain. Follow CEO Ethan Parker as he discovers the power of trust and how to apply it amid the complexities of leadership, change, and culture transformation. The Eight Pillars of Trust (Clarity, Compassion, Character, Competency, Commitment, Connection, Contribution, and Consistency) are based on Horsager's original research and extensive experience working with Fortune 500 companies and top government agencies around the globe. In addition to the business parable, this book is rich in practical advice for implementing each of the Eight Pillars. You will learn strategies to increase alignment, overcome attrition, and get absolutely clear on executing your top priorities. Horsager offers a road map for how to become the most trusted expert in your industry.
Trusting the News in a Digital Age: Toward a "New" News Literacy
by Jeffrey DvorkinTRUSTING THE NEWS in a Digital Age How to use critical thinking to discern real news from fake newsTrusting the News in a Digital Age provides an ethical framework and the much-needed tools for assessing information produced in our digital age. With the tsunami of information on social media and other venues, many have come to distrust all forms of communication, including the news. This practical text offers guidance on how to use critical thinking, appropriate skepticism, and journalistic curiosity to handle this flow of undifferentiated information.Designed to encourage critical thinking, each chapter introduces specific content, followed at the end of each section with an ethical dilemma. The ideas presented are based on the author’s experiences as a teacher and public editor/ombudsman at NPR News. Trusting the News in a Digital Age prepares readers to deal with changes to news and information in the digital environment. It brings to light the fact that journalism is about treating the public as citizens first, and consumers of information second. This important text:Reveals how to use critical thinking to handle the never-ending flow of informationContains ethical dilemmas to help sharpen critical thinking skillsExplains how to verify sources and spot fraudsLooks at the economic and technological conditions that facilitated changes in communicationWritten for students of journalism and media studies, Trusting the News in the Digital Age offers guidance on how to hone critical thinking skills needed to discern fact from fiction.
Trustworthy Execution on Mobile Devices
by Amit Vasudevan James Newsome Jonathan M. MccuneThis brief considers the various stakeholders in today's mobile device ecosystem, and analyzes why widely-deployed hardware security primitives on mobile device platforms are inaccessible to application developers and end-users. Existing proposals are also evaluated for leveraging such primitives, and proves that they can indeed strengthen the security properties available to applications and users, without reducing the properties currently enjoyed by OEMs and network carriers. Finally, this brief makes recommendations for future research that may yield practical and deployable results.
Trustworthy Internet
by Nicola Blefari-Melazzi Giuseppe Bianchi Luca SalgarelliThis book collects a selection of the papers presented at the 21st International Tyrrhenian Workshop on Digital Communications, organized by CNIT and dedicated this year to the theme "Trustworthy Internet". The workshop provided a lively discussion on the challenges involved in reshaping the Internet into a trustworthy reality, articulated around the Internet by and for People, the Internet of Contents, the Internet of Services and the Internet of Things, supported by the Network Infrastructure foundation. The papers have been revised after the workshop to take account of feedbacks received by the audience. The book also includes: i) an introduction by the Editors, setting the scene and presenting evolution scenarios; ii) five papers written by the session chairmen, reputed scientists, and each dedicated to a facet of the trustworthy Internet vision; iii) a concluding paper, reporting the outcomes of a panel held at the conclusion of the workshop, written by the two keynote speakers.
Truth: A User's Guide
by Hector Macdonald"In a time when truth is under assault, Hector Macdonald is here to defend it. He offers clear-eyed, compelling guidelines for becoming a more accurate consumer and producer of information."--Adam Grant, author of Give and Take, Originals, and Option B with Sheryl SandbergFor fans of Nudge, Sway, and The Art of Thinking Clearly, a fascinating dive into the many ways in which "competing truths" shape our opinions, behaviors, and beliefs.True or false? It's rarely that simple.There is more than one truth about most things. The Internet disseminates knowledge but it also spreads hatred. Eating meat is nutritious but it's also damaging to the environment. When we communicate we naturally select the truths that are most helpful to our agenda.We can select truths constructively to inspire organizations, encourage children, and drive progressive change. Or we can select truths that give a false impression of reality, misleading people without actually lying. Others can do the same, motivating or deceiving us with the truth. Truths are neutral but highly versatile tools that we can use for good or ill.In Truth: How the Many Sides to Every Story Shape Our Reality, Hector Macdonald explores how truth is used and abused in politics, business, the media and everyday life. He shows how a clearer understanding of truth's many faces renders us better able to navigate our world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny, and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.
The Truth About Lies: The Illusion of Honesty and the Evolution of Deceit
by Aja RadenWhy do you believe what you believe?You’ve been lied to. Probably a lot. We’re always stunned when we realize we’ve been deceived. We can’t believe we were fooled: What was I thinking? How could I have believed that?We always wonder why we believed the lie. But have you ever wondered why you believe the truth? People tell you the truth all the time, and you believe them; and if, at some later point, you’re confronted with evidence that the story you believed was indeed true, you never wonder why you believed it in the first place. In this incisive and insightful taxonomy of lies and liars, New York Times bestselling author Aja Raden makes the surprising claim that maybe you should.Buttressed by history, psychology, and science, The Truth About Lies is both an eye-opening primer on con-artistry—from pyramid schemes to shell games, forgery to hoaxes—and also a telescopic view of society through the mechanics of belief: why we lie, why we believe, and how, if at all, the acts differ. Through wild tales of cons and marks, Raden examines not only how lies actually work, but also why they work, from the evolutionary function of deception to what it reveals about our own.In her previous book, Stoned, Raden asked, “What makes a thing valuable?” In The Truth About Lies, she asks “What makes a thing real?” With cutting wit and a deft touch, Raden untangles the relationship of truth to lie, belief to faith, and deception to propaganda. The Truth About Lies will change everything you thought you knew about what you know, and whether you ever really know it.
Truth and Duty: The Press, the President, and the Privilege of Power
by Mary MapesA riveting account of how the public's right to know is being attacked by an unholy alliance among politicians, news organizations and corporate AmericaTruth and Duty was made into the 2015 film Truth, starring Cate Blanchett, Robert Redford, Topher Grace and Elizabeth Moss. For twenty five years, Mary Mapes has been an award-winning television producer and reporter -- the last fifteen of them for CBS News, principally for the CBS Evening News with Dan Rather and 60 Minutes. She had the bedrock of respect of her peers -- in 2003 alone, she broke the story of the Abu Ghraib prison tortures (which won CBS The Peabody Award) and the existence of Strom Thurmond's illegitimate bi-racial daughter Essie Mae Washington. But it was Dan Rather's lightning rod of a story on George W. Bush's National Guard Service that brought Mapes into an unwanted limelight. The firestorm that followed the broadcast led not only to Mapes' firing and Rather's stepping down from his anchor chair a year early, but to an unprecedented "internal" inquiry into the story -- chaired by former Reagan Attorney General Richard Thornburgh.Peopled with an historic and colorful cast of characters—from Karl Rove to Summer Redstone to John Kerry to Col. Bobby Hodges -- this groundbreaking book about how the television news is made (and unmade) made headlines itself when first published. But this, it turns out, is only part of the story. Mapes talks for the first time about the riveting behind-the-scenes action at CBS during this frenzied period and exposes some of the largest political and social controversies that have broken in this new age of dissonance.
The Truth Detector: An Ex-FBI Agent's Guide for Getting People to Reveal the Truth (The Like Switch Series #2)
by Jack SchaferThis paradigm shifting how-to guide effortlessly teaches you how to outwit liars and get them to reveal the truth—from former FBI agent and author of the &“practical and insightful&” (William Ury, coauthor of Getting to Yes) bestseller The Like Switch.Unlike many other books on lie detection and behavioral analysis, this revolutionary guide reveals the FBI-developed practice of elicitation, the field-tested technique for encouraging people to provide information they would otherwise keep secret. Now you can learn this astonishing method directly from the expert who created this technique and pioneered it for the FBI&’s Behavioral Analysis Program. Filled with easy-to-follow, accessible lessons reinforced by fascinating stories of how to put these skills into action using natural human behaviors, The Truth Detector shows you all of the tips and techniques you need to gain someone&’s trust and get liars to reveal the truth.
The Truth Doesn't Have to Hurt: How to Use Criticism to Strengthen Relationships, Improve Performance, and Promote Change
by Deb BrightNobody likes criticism. Handled poorly, it too often stings and breeds resentment--and most of us try to avoid it at all costs. But criticism--crafted carefully and communicated skillfully--promotes trust and respect, motivates individuals, and serves as a catalyst for change. It has the ability to turbocharge workplaces and careers. If that sounds far-fetched, it's because few understand how to properly give and receive the kind of critical feedback that brings positive results. The Truth Doesn't Have to Hurt rejuvenates this powerful but neglected art form. Executives, managers, team leaders--anyone who needs to temper praise with a dose of reality--will learn to: Deliver the truth and have it taken as helpful * Create an atmosphere of acceptance * Avoid mistakes that sabotage an exchange * Control how they receive criticism so they benefit--even if it's badly presented Ignoring problems or always saying nice things will only maintain the status quo. This research-backed book delivers proven techniques and tools for motivating people and triggering improvement--swiftly and painlessly.
Truth in Our Times: Inside the Fight for Press Freedom in the Age of Alternative Facts
by David E. McCrawDavid E. McCraw recounts his experiences as the top newsroom lawyer for the New York Times during the most turbulent era for journalism in generations.In October 2016, when Donald Trump's lawyer demanded that The New York Times retract an article focused on two women that accused Trump of touching them inappropriately, David McCraw's scathing letter of refusal went viral and he became a hero of press freedom everywhere. But as you'll see in Truth in Our Times, for the top newsroom lawyer at the paper of record, it was just another day at the office.McCraw has worked at the Times since 2002, leading the paper's fight for freedom of information, defending it against libel suits, and providing legal counsel to the reporters breaking the biggest stories of the year. In short: if you've read a controversial story in the paper since the Bush administration, it went across his desk first. From Chelsea Manning's leaks to Trump's tax returns, McCraw is at the center of the paper's decisions about what news is fit to print.In Truth in Our Times, McCraw recounts the hard legal decisions behind the most impactful stories of the last decade with candor and style. The book is simultaneously a rare peek behind the curtain of the celebrated organization, a love letter to freedom of the press, and a decisive rebuttal of Trump's fake news slur through a series of hard cases. It is an absolute must-have for any dedicated reader of The New York Times.
The Truth of the Technological World: Essays on the Genealogy of Presence
by translated by Erik Butler Friedrich A. KittlerFriedrich Kittler (1943-2011) combined the study of literature, cinema, technology, and philosophy in a manner sufficiently novel to be recognized as a new field of academic endeavor in his native Germany. "Media studies," as Kittler conceived it, meant reflecting on how books operate as films, poetry as computer science, and music as military equipment. This volume collects writings from all stages of the author's prolific career. Exemplary essays illustrate how matters of form and inscription make heterogeneous source material (e. g. , literary classics and computer design) interchangeable on the level of function--with far-reaching consequences for our understanding of the humanities and the "hard sciences. " Rich in counterintuitive propositions, sly humor, and vast erudition, Kittler's work both challenges the assumptions of positivistic cultural history and exposes the over-abstraction and language games of philosophers such as Heidegger and Derrida. The twenty-three pieces gathered here document the intellectual itinerary of one of the most original thinkers in recent times--sometimes baffling, often controversial, and always stimulating.
Truth-Seeking in an Age of (SUNY series, Humanities to the Rescue)
by David R. Castillo, Siwei Lyu, Christina Milletti, and Cynthia StewartThe unprecedented spread of false and misleading information is the flip side of the Internet's promise of universal access and information democratization. This volume features original contributions from scholars working on the challenge of misinformation across a wide range of STEM, humanities, and art disciplines. Modeling a collaborative, multidisciplinary "convergence approach," Truth-Seeking in an Age of (Mis)Information Overload is structured in three parts. Part 1, "Misinformation and Artificial Intelligence," confronts the danger of outsourcing judgement and decision-making to AI instruments in key areas of public life, from the processing of loan applications to school funding, policing, and criminal sentencing. Part 2, "Science Communication," foregrounds the need to rethink how scientific findings are communicated to the public, calling on scientists to cooperate with colleagues in other disciplines and community representatives to help minimize the negative effects of mis/disinformation in such vital areas as climate change science and public health. Part 3, "Building Trust," further advocates for and explores instances of trust-building initiatives as a necessary precondition of both community-oriented scholarly activity and effective intervention strategies in high impact areas such as public health.
Truth Worth Telling: A Reporter's Search for Meaning in the Stories of Our Times
by Scott PelleyThis inspiring memoir of life on the frontlines of history is a “riveting blend of investigative reporting, color commentary, and personal reminiscence” (Publishers Weekly, starred review).A 60 Minutes correspondent and former anchor of the CBS Evening News, Scott Pelley writes as a witness to events that changed our world. In moving, detailed prose, he stands with firefighters at the collapsing World Trade Center on 9/11, advances with American troops in combat in Afghanistan and Iraq, and reveals private moments with presidents (and would-be presidents) he’s known for decades. Pelley also offers a resounding defense of free speech and a free press as the rights that guarantee all others.Above all, Truth Worth Telling offers a collection of inspiring tales that reminds us of the importance of sticking to our values in uncertain times. For readers who believe that values matter, and that truth is worth telling, Pelley writes, “I have written this book for you.”
Tsūji, Interpreters in and Around Early Modern Japan (Translation History)
by Mino Saito Miki SatoThis book introduces English-speaking audiences to tsūji, who were interpreters in different contexts in Japan and then the Ryukyu Kingdom from the late 16th to the mid-19th century. It comprises seven historical case studies on tsūji in which contributors adopt a context-oriented approach. They aim to explore the function of these interpreters in communication with other cultures in different languages, including Japanese, Dutch, Chinese, Korean, Ryukyuan, English, Russian and Ainu. Each chapter elucidates the tsūji and the surrounding social, political and economic conditions. The book will be of interest to students and scholars of translation and interpreting, but also readers interested in the early modern history of interpreting and cultural exchange. It will similarly appeal to those interested in the Japanese language, but with limited access to books written in Japanese.
Tube: The Invention of Television
by David E. Fisher Marshall Jon FisherThe colorful, definitive story of the inventors of television, the race for patents, and the vicious courtroom battles for markets. You're on Jeopardy, the category is popular science, and the answer is "In 1927 he transmitted the first image via an all-electronic TV system." If you don't know the question, you're not alone. In the half century since its commercial unveiling, television has become the undisputed master of communications media, revolutionizing the way postwar generations have viewed the world. Yet few know how television was created, who created it, or how it actually works. Tube is a riveting tale of technological and commercial adventure. Here is the story not of one mad scientist working alone in a laboratory but of a group of brilliant minds—iconoclasts with motivations that ranged from the idealistic zeal of invention to pure greed, each keeping an eye on the others in the race for fortune and glory. Here, too, is the progress of an invention—from laboratory prototypes that drew public laughter to the legal warfare for control of what would become an enormous market power. With devilish character sketches, compelling stories, and engaging, accessible scientific explanations, authors David E. Fisher and Marshall Jon Fisher take us through the advent of "living color" and beyond, concluding with a glance to the future of the medium and the impact of recent digital technologies.
Tube Ritual: Jumpstart Your Journey to 5000 YouTube Subscribers
by Brian G. JohnsonEverybody begins their YouTube journey from zero.You have to start with no videos, views, or subscribers. Furthermore, more than 400 minutes of content is uploaded to YouTube each minute. To say that it&’s challenging to grow a channel is an understatement! In fact, less than 3% of YouTube channels ever gain more than 10,000 subscribers. Yet, in a one-year period, Brian G Johnson gained 10,623 subscribers and drove over half a million video views. Truly beginning from zero. Brian had no previous YouTube success to draw from and had to learn the myriad of camera settings, editing options, and technical details that often become a roadblock. Furthermore, he did it in a small and competitive niche, the YouTube video marketing niche.How, you ask?By researching, testing, and tweaking various video growth methods over a one-year period in order to identify why the YouTube algorithm promotes one video over another. Ultimately, this led to the creation of a video ritual based on his findings—a series of actions according to a prescribed order. More than a mere guide, Tube Ritual is a one-year case study with the goal being to drive more views and convert more viewers into subscribers. For those already creating videos or who want to in the future, Tube Ritual contains detailed, step-by-step information that plain works. From Branding to thumbnails, video structure, YouTube SEO, video calls to action, playlist strategies, channel strategies and more, Tube Ritual leaves no stone unturned.