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Tubes: A Journey to the Center of the Internet
by Andrew Blum“Andrew Blum plunges into the unseen but real ether of the Internet in a journey both compelling and profound….You will never open an email in quite the same way again.”—Tom Vanderbilt, New York Times bestselling author of TrafficWhen your Internet cable leaves your living room, where does it go? Almost everything about our day-to-day lives—and the broader scheme of human culture—can be found on the Internet. But what is it physically? And where is it really? Our mental map of the network is as blank as the map of the ocean that Columbus carried on his first Atlantic voyage. The Internet, its material nuts and bolts, is an unexplored territory. Until now.In Tubes, journalist Andrew Blum goes inside the Internet's physical infrastructure and flips on the lights, revealing an utterly fresh look at the online world we think we know. It is a shockingly tactile realm of unmarked compounds, populated by a special caste of engineer who pieces together our networks by hand; where glass fibers pulse with light and creaky telegraph buildings, tortuously rewired, become communication hubs once again. From the room in Los Angeles where the Internet first flickered to life to the caverns beneath Manhattan where new fiber-optic cable is buried; from the coast of Portugal, where a ten-thousand-mile undersea cable just two thumbs wide connects Europe and Africa, to the wilds of the Pacific Northwest, where Google, Microsoft, and Facebook have built monumental data centers—Blum chronicles the dramatic story of the Internet's development, explains how it all works, and takes the first-ever in-depth look inside its hidden monuments.This is a book about real places on the map: their sounds and smells, their storied pasts, their physical details, and the people who live there. For all the talk of the "placelessness" of our digital age, the Internet is as fixed in real, physical spaces as the railroad or telephone. You can map it and touch it, and you can visit it. Is the Internet in fact "a series of tubes" as Ted Stevens, the late senator from Alaska, once famously described it? How can we know the Internet's possibilities if we don't know its parts?Like Tracy Kidder's classic The Soul of a New Machine or Tom Vanderbilt's recent bestseller Traffic, Tubes combines on-the-ground reporting and lucid explanation into an engaging, mind-bending narrative to help us understand the physical world that underlies our digital lives.
Tubes: A Journey to the Center of the Internet
by Andrew BlumAn engaging, narrative tour behind the scenes of our everyday lives to see the dark beating heart of the Internet itself.We are all connected now. But connected to what, exactly? In Tubes, journalist Andrew Blum takes readers on a fascinating journey to find out.When former Senator Ted Stevens of Alaska famously described the Internet as “a series of tubes,” he seemed hopelessly, foolishly trapped in an old way of knowing the world. But he wasn’t wrong. After all, as Blum writes, the Internet exists: for all the talk of the “placelessness” of our digital age, the Internet is as fixed in real, physical places as any railroad or telephone ever was. It fills enormous buildings, converges in some places and avoids others, and it flows through tubes under ground, up in the air, and under the oceans all over the world. You can map it, you can smell it, and you can even visit it—and that’s just what Blum does in Tubes.From the room in Berkeley where the Internet flickered to life to the busiest streets in Manhattan as new fiber optic cable is laid down; from the coast of Portugal as a 10,000-mile undersea cable just two thumbs’ wide is laid down to connect Europe and West Africa to the wilds of the Pacific Northwest, where Google, Microsoft and Facebook have built monumental data centers—Blum visits them all to chronicle the dramatic story of the Internet’s development, explain how it all works, and capture the spirit of the place/Like Tracy Kidder’s classic The Soul of a New Machine or Tom Vanderbilt’s recent bestseller Traffic, Tubes combines deep reporting and lucid explanation into an engaging quest to understand the everyday world we live in.
Tumblr For Dummies
by Sue JenkinsCreate a Tumblelog and start posting--this fun, portable guide shows you howTumblr may be a microblogging platform, but there's nothing micro about it. There's no limit to what you can post in your blog--from text, photos, and links to audio, video, slideshows, and more. Now you can join the over 28 million Tumblelogs on Tumblr with this handy, portable guide. In the popular, For Dummies, easy-access style, this practical book shows you exactly what to do to get the most out of Tumblr. Set up your account, choose a theme, post from your computer or phone, see how to reblog content, and before you know it, you're off and Tumbling.Guides you in how to join and get the most out of Tumblr Shows you how to set up an account, choose a theme, customize your Tumblelog, and use the dashboard Explains how to follow other Tumblr users and reblog their content, and post from your browser, phone, or email Offers tips, trick, and techniques to make everything easyAll the detail you need to get up and running on this fun microblogging platform is here, in Tumblr For Dummies Portable Edition.
Tupelo Man: The Life and Times of George McLean, a Most Peculiar Newspaper Publisher (Willie Morris Books in Memoir and Biography)
by Robert BladeIn 1924, George McLean, an Ole Miss sophomore and the spoiled son of a judge, attended a YMCA student mission conference whose free-thinking organizers aimed to change the world. They changed George McLean's. But not instantly. As vividly recounted in the first biography of this significant figure in southern history, Tupelo Man: The Life and Times of a Most Peculiar Newspaper Publisher, McLean drifted through schools and jobs, always questioning authority, always searching for a way to put his restless vision into practical use. In the Depression's depths, he was fired from a teaching job at what is now Rhodes College in Memphis, Tennessee, over his socialist ideas and labor organizing work. By 1934 he decided he had enough of working for others and that he would go into business for himself. In dirt-poor northeast Mississippi, the Tupelo Journal was for sale, and McLean used his wife's money to buy what he called “a bankrupt newspaper from a bankrupt bank.” As he struggled to keep the paper going, his Christian socialism evolved into a Christian capitalism that transformed the region. He didn't want a bigger slice of the pie for himself, he said; he wanted a bigger pie for all. But McLean (1904–1983) was far from a saint. He prayed about his temper, with little result. He was distant and aloof toward his two children—adopted through a notorious Memphis baby-selling operation. His wife, whom he deeply loved in his prickly way, left him once and threatened to leave again. “I don't know why I was born with this chip on my shoulder,” he told her. Tupelo Man looks at this far-from-ordinary publisher in an intimate way that offers a fascinating story and insight into our own lives and times.
Turbo Coding, Turbo Equalisation and Space-Time Coding
by Soon Xin Ng R. Y. Tee T. H. Liew Lajos L. Hanzo B. L. YeapCovering the full range of channel codes from the most conventional through to the most advanced, the second edition of Turbo Coding, Turbo Equalisation and Space-Time Coding is a self-contained reference on channel coding for wireless channels. The book commences with a historical perspective on the topic, which leads to two basic component codes, convolutional and block codes. It then moves on to turbo codes which exploit iterative decoding by using algorithms, such as the Maximum-A-Posteriori (MAP), Log-MAP and Soft Output Viterbi Algorithm (SOVA), comparing their performance. It also compares Trellis Coded Modulation (TCM), Turbo Trellis Coded Modulation (TTCM), Bit-Interleaved Coded Modulation (BICM) and Iterative BICM (BICM-ID) under various channel conditions.The horizon of the content is then extended to incorporate topics which have found their way into diverse standard systems. These include space-time block and trellis codes, as well as other Multiple-Input Multiple-Output (MIMO) schemes and near-instantaneously Adaptive Quadrature Amplitude Modulation (AQAM). The book also elaborates on turbo equalisation by providing a detailed portrayal of recent advances in partial response modulation schemes using diverse channel codes.A radically new aspect for this second edition is the discussion of multi-level coding and sphere-packing schemes, Extrinsic Information Transfer (EXIT) charts, as well as an introduction to the family of Generalized Low Density Parity Check codes.This new edition includes recent advances in near-capacity turbo-transceivers as well as new sections on multi-level coding schemes and of Generalized Low Density Parity Check codesComparatively studies diverse channel coded and turbo detected systems to give all-inclusive information for researchers, engineers and students Details EXIT-chart based irregular transceiver designs Uses rich performance comparisons as well as diverse near-capacity design examples
Turbo Message Passing Algorithms for Structured Signal Recovery (SpringerBriefs in Computer Science)
by Xiaojun Yuan Zhipeng XueThis book takes a comprehensive study on turbo message passing algorithms for structured signal recovery, where the considered structured signals include 1) a sparse vector/matrix (which corresponds to the compressed sensing (CS) problem), 2) a low-rank matrix (which corresponds to the affine rank minimization (ARM) problem), 3) a mixture of a sparse matrix and a low-rank matrix (which corresponds to the robust principal component analysis (RPCA) problem). The book is divided into three parts. First, the authors introduce a turbo message passing algorithm termed denoising-based Turbo-CS (D-Turbo-CS). Second, the authors introduce a turbo message passing (TMP) algorithm for solving the ARM problem. Third, the authors introduce a TMP algorithm for solving the RPCA problem which aims to recover a low-rank matrix and a sparse matrix from their compressed mixture. With this book, we wish to spur new researches on applying message passing to various inference problems. Provides an in depth look into turbo message passing algorithms for structured signal recoveryIncludes efficient iterative algorithmic solutions for inference, optimization, and satisfaction problems through message passingShows applications in areas such as wireless communications and computer vision
The Turkic Languages (Routledge Language Family Series)
by Lars Johanson Éva Ágnes JohansonThe Turkic Languages examines the modern languages within this wide-ranging language family and gives an historical overview of their development.The first part covers generalities, providing an introduction to the grammatical traditions, subgrouping and writing systems of this language family.The latter part of the book focuses on descriptions of the individual languages themselves. Each language description gives an overview of the language followed by detail on phonology, morphology, syntax, lexis and dialects. The language chapters are similarly structured to enable the reader to access and compare information easily.Each chapter represents a self-contained article written by a recognised expert in the field. Suggestions are made for the most useful sources of further reading and the work is comprehensively indexed.
Turkish: An Essential Grammar (Routledge Essential Grammars)
by Celia Kerslake Asli GokselFirst published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.
Turn Enemies into Allies: The Art of Peace in the Workplace
by Judy Ringer“A unique approach to conflict resolution. . . . you’ll find clear-cut advice on how to handle workplace conflict from a place of positive energy.” —Daniel H. Pink, New York Times–bestselling author of To Sell is Human and Drive In today’s workplace, managers, leaders, and HR professionals often believe they don’t have the time to help employees navigate conflict. More often than not, however, it takes more time not to address conflict than to constructively intervene. But before you can successfully guide others in managing disagreements, you must be able to manage yourself—your mindset, presence, and behaviors. In Turn Enemies into Allies, Judy Ringer offers a way of working with clashing employees that is deliberate and systematic—one that draws on the author’s expertise in conflict and communication skill-building and a decades-long practice in mind-body principles from the martial art aikido.Following Ringer’s step-by-step guide, you will:•Acquire the skill and confidence to coach conflicting employees back to a professional, effective working relationship, while simultaneously changing their lives for the better.•Restore control and peace of mind to the workplace.•Increase your leadership presence.“An essential addition to the conflict resolution toolkit.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers“Ringer’s blend of conflict resolution approaches with aikido practices enriches and deepens our understanding of human interaction.” —Sheila Heen, New York Times–bestselling co-author of Difficult Conversations “Judy is a master at helping people to transform conflict into powerful relationships..” —Thomas Crum, author of Three Deep Breaths, Journey to Center, and The Magic of Conflict
Turn on the Words!: Deaf Audiences, Captions, and the Long Struggle for Access
by Harry G. LangThe story of how captioning came into the lives of deaf and hard of hearing people has not been told with any detail, though captions are one of the greatest technological advancements in the effort to improve access to films, television, and other video content for both deaf and hearing audiences. In Turn on the Words!, Harry G. Lang documents the struggles and strategies over nearly a century to make spoken communication accessible through the use of captioning technology. Lang describes the legislation, programs, and people who contributed great ingenuity and passion over decades to realize widespread access to captions, one breakthrough at a time. He also chronicles the resistance to captioned films from Hollywood studios and others, and the Deaf and hearing activists who championed the right to access. Deaf, hard of hearing, disabled, and English-as-a-second-language audiences now experience improved access to the educational, occupational, and cultural benefits of film and television programming. The struggle continues as deaf audiences advocate for equal access in a variety of settings such as movie theaters and online video-sharing platforms. This is a history of technological innovation, as well as a testament to the contributions of the Deaf community to the benefit of society as a whole.
Turn Out the Lights: Chronicles of Texas During the 80s and 90s
by Gary CartwrightWhether the subject is Jack Ruby, Willie Nelson, or his own leukemia-stricken son Mark, when it comes to looking at the world through another person's eyes, nobody does it better than Gary Cartwright. For over twenty-five years, readers of Texas Monthly have relied on Cartwright to tell the stories behind the headlines with pull-no-punches honesty and wry humor. His reporting has told us not just what's happened over the last three decades in Texas, but, more importantly, what we've become as a result. This book collects seventeen of Cartwright's best Texas Monthly articles from the 1980s and 1990s, along with a new essay, "My Most Unforgettable Year," about the lasting legacy of the Kennedy assassination. He ranges widely in these pieces, from the reasons for his return to Texas after a New Mexican exile to profiles of Kris Kristofferson and Willie Nelson. Along the way, he strolls through San Antonio's historic King William District; attends a Dallas Cowboys old-timers reunion and the Holyfield vs. Foreman fight; visits the front lines of Texas' new range wars; gets inside the heads of murderers, gamblers, and revolutionaries; and debunks Viagra miracles, psychic surgery, and Kennedy conspiracy theories. In Cartwright's words, these pieces all record "the renewal of my Texas-ness, a rediscovery of Texas after returning home. " Gary Cartwright is a Senior Editor at Texas Monthly in Austin.
Turn Up the Volume: A Down and Dirty Guide to Podcasting
by Michael O'ConnellTurn Up the Volume equips journalism students, professionals, and others interested in producing audio content with the know-how necessary to launch a podcast for the first time. It addresses the unique challenges beginner podcasters face in producing professional level audio for online distribution. Beginners can learn how to handle the technical and conceptual challenges of launching, editing, and posting a podcast. This book exposes readers to various techniques and formats available in podcasting. It includes the voices of industry experts as they recount their experiences producing their own podcasts and podcast content. It also examines how data analytics can help grow an audience and provide strategies for marketing and monetization. Written accessibly, Turn Up the Volume gives you a clear and detailed path to launching your first podcast.
Turning Pages: The Adventures and Misadventures of a Publisher
by John SargentTake a peak behind the curtain of some of the biggest publishing moments in the past several decades with forty-year industry veteran John Sargent.Turning Pages: The Adventures and Misadventures of a Publisher is the well-told story of forty years in the publishing business. For twenty-four of those years, John Sargent ran one of America&’s largest publishing companies. Rather than a straight chronological narrative, Sargent uses the best stories of those years to give us an intimate look inside book publishing. In weaving these stories together, he brings the reader with him through triumph and despair, and a very interesting daily life. The reader will meet his odd publishing family, his interesting authors, and the celebrities with whom he worked. Sargent tells the tale of publishing Monica Lewinsky and recounts what it was like to have an author meeting in Buckingham Palace. He takes the reader with him into the Macmillan battles with Amazon, the Department of Justice, and President Donald Trump. In Turning Pages, the reader will share his occasional pain and seemingly endless joy, from a one room schoolhouse in Wyoming to the Nelson Mandela Foundation in South Africa. Full of humor and grace, this is a book for those who enjoy a good story about a fascinating life. This behind-the-scenes look at some of the biggest moments in publishing over the last several decades is a must-read for every person who loves books and has always wondered about the industry surrounding them.
Turning People into Teams: Rituals and Routines That Redesign How We Work
by David And SherwinCollaborative strategies work when they're designed by teams—where each person is heard, valued, and held accountable. This book is a practical guide for project team leaders and individual contributors who want their teams to play by a better set of rules.Today's teams want more alignment among their members, better decision-making processes, and a greater sense of ownership over their work. This can be easy, even fun, if you have the right rituals.Rituals are group activities during which people go through a series of behaviors in a specific order. They give teams the ability to create a collective point of view and reshape the processes that affect their day-to-day work. In Turning People into Teams, you'll find dozens of practical rituals for finding a common purpose at the beginning of a project, getting unstuck when you hit bottlenecks or brick walls, and wrapping things up at the end and moving on to new teams.Customizable for any industry, work situation, or organizational philosophy, these rituals have been used internationally by many for-profit and not-for-profit organizations. By implementing just a few of these rituals, a team can capture the strengths of each individual for incredible results, making choices together that matter.
Turning to One Another: Simple Conversations to Restore Hope to the Future
by Margaret J. Wheatley"I believe we can change the world if we start talking to one another again." With this simple declaration, Margaret Wheatley proposes that people band together with their colleagues and friends to create the solutions for real social change.
A Turtle's Guide to Introversion
by Ton MakA Turtle's Guide to Introversion is a delightful illustrated gift book that celebrates the wonderful qualities of introverts through the everyday adventures of a turtle.Being an introvert comes with numerous advantages and the occasional woe, and no animal knows that better than the humble turtle hiding in its shell. This book celebrates introverts and their many wonderful, often-underrated qualities.The story is narrated by a lovable turtle who finds socializing tiring, prefers alone time, and recharges through solitude. Each spread features 2-color illustrations of Turtle navigating life alongside a cast of pudgy animal friends. Self-identified introverts, art and comics enthusiasts will love the spare yet resonant text, adorable narrator, and delightful illustrations. This uplifting novelty book is a cute collectible or a sweet anytime gift for a friend.• BESTSELLING BOOK SERIES: Author Ton Mak delivers all the same ingredients as her bestselling book A Sloth's Guide to Mindfulness with a new (adorable) animal protagonist you'll instantly love.• INTROVERTS DESERVE TO BE CELEBRATED: Introverts are having a moment (separately, each one on their own). People are preferring to stay in rather than go out and this book makes it ok to need some alone time.Perfect for:• Introverts, and Extroverts who are secretly Introverts.• People who like turtles.• Fans of quirky comics in the style of Gemma Correll, Jomny Sun, and Yumi Sakugawa.
Tutorials in Bilingualism: Psycholinguistic Perspectives
by Annette M. B. de Groot Judith F. KrollThe past fifteen years have witnessed an increasing interest in the cognitive study of the bilingual. A major reason why psychologists, psycholinguists, applied linguists, neuropsychologists, and educators have pursued this topic at an accelerating pace presumably is the acknowledgment by increasingly large numbers of language researchers that the incidence of monolingualism in individual language users may be lower than that of bilingualism. This alleged numerical imbalance between monolinguals and bilinguals may be expected to become larger due to increasing international travel through, for instance, tourism and trade, to the growing use of international communication networks, and to the fact that in some parts of the world (i.e., Europe), the borders between countries are effectively disappearing. In addition to the growing awareness that bilinguals are very common and may even outnumber monolinguals, there is the dawning understanding that the bilingual mind is not simply the sum of the cognitive processes associated with each of the two monolingual modes, and that the two languages of bilingual may interact with one another in complicated ways. To gain a genuinely universal account of human cognition will therefore require a detailed understanding of language use by both pure monolinguals as well as bilinguals, unbalanced and balanced, and of the representations and processes involved. These two insights, that bilingualism is a common human condition and that it may influence cognition, were presumably instrumental in putting bilingualism on the agendas of many researchers of cognition and language in recent years. But other reasons may have played a role too: The study of bilingualism also provides a unique opportunity to study the relation between language and thought. A final reason for the growing interest in this area of research is the awareness that bilingualism may confer the benefit of broadening one's scope beyond the limits of one's own country and culture. This book serves as an excellent introduction to the important topics in the psycholinguistic study of bilingualism. The chapters represent a comprehensive and interrelated set of topics that form the core of contemporary research on the psycholinguistics of bilingualism. The issues raised within this perspective not only increase our understanding of the nature of language and thought in bilinguals but also of the basic nature of the mental architecture that supports the ability to use more than one language.
The TV Brand Builders: How to Win Audiences and Influence Viewers
by Andy Bryant Charlie MawerThe TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+.
TV-Duelle (Grundwissen Politische Kommunikation)
by Thorsten Faas Jürgen MaierTV-Duelle sind ein fester Bestandteil und zugleich das wichtigste Einzelereignis in modernen Wahlkämpfen. Sie werden von Millionen von Zuschauerinnen und Zuschauern gesehen und umfassend in Massenmedien, aber zunehmend auch in den neuen Medien begleitet. Das vorliegende Buch gibt einen Überblick über Geschichte, Nutzung, Inhalte und Wirkungen von TV-Duellen. Im Fokus stehen dabei vor allem TV-Duelle in Deutschland. Der InhaltTV-Duelle in modernen Wahlkämpfen • Debattenforschung, aber wie? • Geschichte, Verbreitung und Varianten von TV-Duellen • Debatteninhalte und Debattenstrategien • Nutzung von TV-Duellen: Umfang, Rezipientenmerkmale und -motive • Wahrnehmung von TV-Duellen und Wahrnehmung des Debattensiegers • Wirkung von TV-Duellen • Kommunikation über TV-Duelle • Was gibt es nach 60 Jahren Debattenforschung noch zu untersuchen?Die AutorenProf. Dr. Jürgen Maier ist Professor für Politische Kommunikation an der Universität Koblenz-Landau. Seine aktuellen Arbeitsschwerpunkte liegen in den Bereichen Politische Kommunikation, Wahlen und politische Einstellungen sowie Einsatz experimenteller Designs bei der Untersuchung sozialwissenschaftlicher Fragestellungen.Prof. Dr. Thorsten Faas leitet die Arbeitsstelle "Politische Soziologie der Bundesrepublik Deutschland" am Otto-Suhr-Institut für Politikwissenschaft an der Freien Universität Berlin. Seine Arbeitsschwerpunkte liegen im Bereich von Wahlen, Wahlkämpfen und Wahlstudien.
The TVs of Tomorrow: How RCA’s Flat-Screen Dreams Led to the First LCDs (Synthesis Ser.)
by Benjamin GrossIn 1968 a team of scientists and engineers from RCA announced the creation of a new form of electronic display that relied upon an obscure set of materials known as liquid crystals. At a time when televisions utilized bulky cathode ray tubes to produce an image, these researchers demonstrated how liquid crystals could electronically control the passage of light. One day, they predicted, liquid crystal displays would find a home in clocks, calculators—and maybe even a television that could hang on the wall. Half a century later, RCA’s dreams have become a reality, and liquid crystals are the basis of a multibillion-dollar global industry. Yet the company responsible for producing the first LCDs was unable to capitalize upon its invention. In The TVs of Tomorrow, Benjamin Gross explains this contradiction by examining the history of flat-panel display research at RCA from the perspective of the chemists, physicists, electrical engineers, and technicians at the company’s central laboratory in Princeton, New Jersey. Drawing upon laboratory notebooks, internal reports, and interviews with key participants, Gross reconstructs the development of the LCD and situates it alongside other efforts to create a thin, lightweight replacement for the television picture tube. He shows how RCA researchers mobilized their technical expertise to secure support for their projects. He also highlights the challenges associated with the commercialization of liquid crystals at RCA and Optel—the RCA spin-off that ultimately manufactured the first LCD wristwatch. The TVs of Tomorrow is a detailed portrait of American innovation during the Cold War, which confirms that success in the electronics industry hinges upon input from both the laboratory and the boardroom.
Tweeting Brexit: Social Media and the Aftermath of the EU Referendum (Routledge Studies in Media, Communication, and Politics)
by Maja ŠimunjakTweeting Brexit presents the most thorough examination of the role that the most political social network, Twitter, played in creating, negotiating and challenging Brexit narratives during the process of UK’s exiting of the European Union. Working with multiple methods, from digital media analysis to interviews, and a wide variety of data, the book offers scrutiny of Brexit-related tweets and discourses they promote, and gives voice to key actors - UK citizens, political and media actors - to explain why and how they’ve used Twitter to talk about Brexit and with what outcomes. In doing so, the author engages with, and enhances, a range of theoretical discussions central to our understanding of the role of social media in politics, from permanent campaigning on social media to social media journalism. With a reach far beyond the central Brexit case study, the book discusses new trends and practices in political communication and contextualises them with reference to empirical evidence. The book is key reading for all students and researchers in digital media and politics, digital methods and related areas, as well as anyone interested in developing their understanding of the role that Twitter plays in political communications.
#tweetsmart
by J. S. Mcdougall<p>"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? <i>#tweetsmart</i> provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book. You’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.</p>
#tweetsmart: 25 Twitter Projects to Help You Build Your Community
by J. S. McDougall"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.Put a new wrinkle on an old contest: "be the 10th person to tweet"Create a hashtag game around your company or productsInstead of polling, ask your followers to help you make a product decisionMake MadLibs out of your marketing copy or mission statementHold a scavenger hunt, and relay clues via TwitterOrganize a weekly Twitter chat on various subjectsSolicit funny product shots, using Twitter’s photo-sharing utilitySpontaneously tweet from a store location: "Meet me now and win!"
Twelfth Night: The 30-Minute Shakespeare
by Nick NewlinPlanning a school or amateur Shakespeare production? The best way to experience the plays is to perform them, but getting started can be a challenge: The complete plays are too long and complex, while scene selections or simplified language are too limited."The 30-Minute Shakespeare" is a new series of abridgements that tell the "story" of each play from start to finish while keeping the beauty of Shakespeare's language intact. Specific stage directions and character suggestions give even inexperienced actors the tools to perform Shakespeare with confidence, understanding, and fun!This cutting of TWELFTH NIGHT, Shakespeare's bittersweet comic masterpiece, consists of three classic scenes. After an extended introductory narration, the action begins with Feste the Fool consoling a mourning Lady Olivia with wit and wordplay. Viola (disguised as a male Cesario) woos Olivia on behalf of Duke Orsino, but Olivia falls for the messenger Viola/Cesario instead. The final scene in Olivia's kitchen gives young actors an easy and specific way to play late-night revelry, as Sir Toby Belch and his friends amuse themselves with the censorious but ultimately hapless Malvolio. One highlight of the production is a group "rap" version of the song "Come Away Death."The edition also includes an essay by editor Nick Newlin on how to produce a Shakespeare play with novice actors, and notes about the original production of this abridgement at the Folger Shakespeare Library's annual Student Shakespeare Festival.
The Twentieth Century German Art Exhibition: Answering Degenerate Art in 1930s London (Routledge Research in Art Museums and Exhibitions)
by Lucy WasensteinerThis book represents the first study dedicated to Twentieth Century German Art, the 1938 London exhibition that was the largest international response to the cultural policies of National Socialist Germany and the infamous Munich exhibition Degenerate Art. Provenance research into the catalogued exhibits has enabled a full reconstruction of the show for the first time: its contents and form, its contributors and their motivations, and its impact both in Britain and internationally. Presenting the research via six case-study exhibits, the book sheds new light on the exhibition and reveals it as one of the largest émigré projects of the period, which drew contributions from scores of German émigré collectors, dealers, art critics, and from the ‘degenerate’ artists themselves. The book explores the show’s potency as an anti-Nazi statement, which prompted a direct reaction from Hitler himself.