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The U.S. Army Combat Historian and Combat History Operations: World War I to the Vietnam War
by Kathryn Roe Coker Jason Wetzel"How is history useful for an operational commander or to soldiers in general? What role does history have for doctrine and training to the U.S. Army as an institution? These are questions this book answers as the authors narrate the development combat historian and the evolving role of combat historians as they develop history into a useful tool for informing training, operations, and doctrine development."—New York Journal of Books In World War I, Major General Pershing proposed the idea of establishing a historical office within the AEF headquarters. The War Department reorganized the General Staff to include a Historical Branch. Evidence shows that soldiers acting as historians went "down range," albeit not into combat. By World War II, the situation had changed—whether S.L.A. Marshall's popping out of a billet in Sibret as a shells exploded on the road; Forrest Pogue's typing "on a little camp desk under an apple tree;" Chester Starr's terrain reconnaissance in the Mediterranean theater, or Ken Hechler's command of a four-man historical team interviewing soldiers at the Remagen Bridge and searching through secret documents—the World War II combat historians were there behind and on the front lines with a notebook in one hand and their carbine in the other hand, ever ready to collect battlefield information. Eight historical service detachments were deployed to Korea. The youngest commander, 1st Lieutenant Bevin Alexander, noted "We were on the front lines the whole time . . . We would interview the people afterwards and create a battle study…." After the Korean War, the duties of the combat historian further evolved as what became the Center of Military History published doctrine about military history detachments (MHDs). As America’s immersion in Vietnam escalated, there was concern regarding historical coverage. Chief of Military History Brigadier General Hal Pattison established a network of historical teams to collect information on the U.S Army in the war. A major development in the history program and in deploying MHDs came with the establishment of Headquarters, U.S. Army Vietnam (USARV) under General William C. Westmoreland’s command. In 1965, the history office was organized at Headquarters, U.S. Army Vietnam (USARV). MHDs were deployed across Vietnam, conducting combat after action interviews, and collecting documents. This study focuses on U.S. Army historical programs during combat operations from World War I to the Vietnam War with particular attention on the combat historians, those individuals deployed to a theater of war with the mission of documenting the actions of that theater for current and future historical use.
U.S. Militarism and the Terrain of Memory: Negotiating Dead Space (Media, War and Security)
by John BechtoldThis book analyzes how the Iraqi city of Fallujah became registered as a setting for military heroics in American memory.In 2004, the U.S. military conducted two disastrous assaults in Fallujah, Iraq. More than 1,000 citizens were killed, and, according to the military’s own estimate, upwards of 200,000 people were displaced because of the violence. Yet, despite this human catastrophe, the kind of information that emerged in the public domain during the battle foregrounded the soldier's experience in war while effacing the destruction of Iraqi bodies. This tendency to foreground the soldier body is a direct result of the military’s intervention in what they conceptualize as the "information environment." This book draws from the second assault in Fallujah as a case study to explicate the military’s investment in this perspectival space, which is a consequence both of the mediatization of contemporary war and of the need to influence knowledge considered unfavorable to military operations. In short, the military enlists the media in their targeting process to produce information that is then deployed as persuasive force to modify the beliefs of specific target populations. When the cultural texts produced by the media are remediated in the public domain after war, they can be thought of as martial constructs because they originated during war through the military’s systemized attempt to influence knowledge. That is, these texts trace to a specific battlefield objective. This book reframes the notion of propaganda as a generalized public relations strategy into a more acute and coordinated attempt to decontextualize specific knowledge in the information environment.This book will be of much interest to students of media and communication studies, war studies, memory studies, and international relations.
UAV Communications: Modeling and Analyses
by Gaofeng Pan Xiaqing Miao Xuanhe Yang Ziyi YangThis book provides a comprehensive treatment of the performance evaluation of UAV communication systems, using stochastic geometry to explore the impact of the random positions of UAVs on transmission performance. The book focuses on engineering practice, with both modeling and analysis of UAV communication systems. It offers an in-depth study of several important UAV communication application scenarios, including UAV-terrestrial communication, UAV-to-UAV communication, satellite-UAV communication, and UAV relay communication.One of the key features of the book is its systematic approach to addressing UAV communication issues and providing practical insights. The book is especially useful for readers interested in learning how to model and analyze the performance of UAV communications systems. It will benefit researchers, engineers, and graduate students in the fields of wireless communications, signal processing, and related areas.
Über-Setzen: Mediendiskurse zwischen Transfer und Transformation (Medien – Aufklärung – Kritik. Schriftenreihe der Initiative Nachrichtenaufklärung (INA) e.V.)
by Hektor Haarkötter Filiz KalmukDie Beiträge in diesem Band wollen einerseits die kritische Auseinandersetzung mit dem Übersetzungsbegriff (und verwandten Konzepten) anregen, andererseits sollen Untersuchungen in den Mittelpunkt gestellt werden, die sich vertiefend mit einzelnen Aspekten von Transfer und Transformation in (digitalen) Mediendiskursen befassen.
Übersetzen im Wandel: Wie Technologisierung, Automatisierung und Künstliche Intelligenz das Übersetzen verändern
by Christoph Rösener Carmen Canfora Torsten Dörflinger Felix Hoberg Simon VargaDer Fachbereich Translations-, Sprach- und Kulturwissenschaft (FTSK) Germersheim der Johannes Gutenberg-Universität Mainz feierte im Jahr 2022 sein 75-jähriges Bestehen. Dieses Jubiläum nahm der Germersheimer Arbeitsbereich Allgemeine und Angewandte Sprachwissenschaft sowie Translationstechnologie (ASTT) zum Anlass, im Rahmen einer Tagung 2022 einen Blick nicht auf die Vergangenheit, sondern die Zukunft des Übersetzerberufs zu werfen. Im Zentrum des Interesses standen dabei die Auswirkungen, die der Übersetzerberuf und die Übersetzerausbildung im Zuge des digitalen Wandels erfahren, der insbesondere in Gestalt der Maschinellen Übersetzung und der fortschreitenden Automatisierung von Übersetzungsprozessen die Branche zunehmend prägt.Welche Kompetenzen müssen Studierenden heute vermittelt werden, damit sie in der Berufswelt von morgen ihren Platz finden? Wie kann man sie mit einer positiven Haltung dem digitalen Wandel gegenüber ausstatten und ihnen somit eine aktive Rolle in diesemSystem ermöglichen?
Übersetzungspolitiken in der Frühen Neuzeit / Translation Policy and the Politics of Translation in the Early Modern Period (Übersetzungskulturen der Frühen Neuzeit #3)
by Annkathrin Koppers Felix HerberthAusgangspunkt dieses Konferenzbands im Open Access ist die Frage nach den Bedingungen, die dafür verantwortlich zeichnen, dass überhaupt und in welcher Form in der Frühen Neuzeit übersetzt wird. Anders formuliert geht es um die grundsätzliche Frage danach, warum bestimmte Texte, Bilder, Zeichenkomplexe etc. eine Übersetzung erfahren, während andere unübersetzt bleiben (müssen). Welche Faktoren nehmen schließlich – im positiven Fall – Einfluss auf die konkrete Ausgestaltung von Übersetzung im Sinne des Übertragungsprozesses von einem semiotischen und kulturellen System in ein anderes? In diesem Zusammenhang kommt ein doppeltes Politikverständnis zum Tragen: einerseits geraten Übersetzungspolitik(en) im Sinne des Konzepts der Translation Policy in den Fokus und mit ihnen soziokulturelle, ökonomische und interkulturelle Einflussfaktoren. Andererseits geht es – spezifischer – um Übersetzungen im Kontext politischer Verhandlungs- und Aushandlungsprozesse und somit um den Zusammenhang zwischen Politics und Translation. The point of departure for this conference volume is the question of what conditions are responsible for whether a translation happens at all. Why are certain texts, images, and sign systems translated while others (must) remain untranslated? And what factors influence the form a translation takes in the process of conveying words, images, or signs from one semiotic, cultural system to another? These questions concern both translation policy – that is, the socio-cultural, economic, and intercultural factors that influence translation processes – and the politics of translation in the specific context of political negotiation processes
Übertragungstechnik: Grundlagen und Verfahren der digitalen Basisbandübertragung
by Christoph Lange Andreas AhrensDieses Lehrbuch ist eine einführende Darstellung der Übertragung digitaler Signale über gestörte Kanäle. Schwerpunkt ist die physikalisch-anschauliche und zugleich mathematisch-fundierte Erklärung der Übertragung im Basisband. Dazu werden notwendige Grundlagen der Signal- und Systemtheorie rekapituliert und funktionale Abhängigkeiten bei der Basisbandübertragung herausgearbeitet, um ein Verständnis der grundlegenden Probleme bei der Nachrichtenübertragung zu ermöglichen. Als wichtiger Übertragungskanal wird das Kupferkabel betrachtet und seine übertragungstechnischen Eigenschaften werden mit klassischen elektrotechnischen und systemtheoretischen Methoden beschrieben. Die zuvor beschriebenen Basisbandverfahren werden zur Übertragung über den linear verzerrenden Kanal eines Kupferkabels angewendet und Möglichkeiten der Filterung und Entzerrung erläutert. Dem einführenden Charakter des Lehrbuches entsprechend werden jeweils ausführliche Herleitungen angegeben sowie numerische Beispiele und eine Vielzahl von Abbildungen verwendet.
Überzeugend sprechen in Podcasts und Videos: So gelingt der verbale Auftritt von CEOs, Fach- und Führungskräften
by Jutta TalleyDieses Buch erläutert, was CEOs sowie Fach- und Führungskräfte beachten müssen, um in Podcasts und Videos professionell und souverän aufzutreten. Denn der Auftritt von Unternehmensvertretern in diesen Formaten ist nicht mehr nur Hype, sondern fester Bestandteil einer zeitgemäßen Unternehmenskommunikation. Und das unabhängig davon, ob sie sich nach innen oder nach außen richtet und welche Stakeholder oder Themen sie adressiert. Doch die eigene Zielgruppe am Mikrofon und vor der Kamera zu überzeugen, funktioniert nach speziellen Regeln, und nicht allen fällt der Auftritt hier leicht. Jutta Talley, renommierte Atem-, Sprech- und Stimmlehrerin zeigt, wie der verbale Onlineauftritt gelingt. Sie liefert dazu grundlegendes Wissen, Best Cases, hilfreiche Übungen und Techniken sowie Tipps aus ihrer eigenen Praxis und von weiteren Experten und Expertinnen.Nachdem Sie das Buch gelesen haben, werden Sie im Podcast und Video deutlicher und vor allem präsenter sprechen können, Sie werden Ihr Lampenfieber souveräner steuern können sowie mit Leichtigkeit die Aufmerksamkeit von Zuhörenden bekommen und behalten.
Ubiquitous Computing
by Stefan PosladThis book provides an introduction to the complex field of ubiquitous computingUbiquitous Computing (also commonly referred to as Pervasive Computing) describes the ways in which current technological models, based upon three base designs: smart (mobile, wireless, service) devices, smart environments (of embedded system devices) and smart interaction (between devices), relate to and support a computing vision for a greater range of computer devices, used in a greater range of (human, ICT and physical) environments and activities. The author details the rich potential of ubiquitous computing, the challenges involved in making it a reality, and the prerequisite technological infrastructure. Additionally, the book discusses the application and convergence of several current major and future computing trends. Key Features:Provides an introduction to the complex field of ubiquitous computingDescribes how current technology models based upon six different technology form factors which have varying degrees of mobility wireless connectivity and service volatility: tabs, pads, boards, dust, skins and clay, enable the vision of ubiquitous computingDescribes and explores how the three core designs (smart devices, environments and interaction) based upon current technology models can be applied to, and can evolve to, support a vision of ubiquitous computing and computing for the futureCovers the principles of the following current technology models, including mobile wireless networks, service-oriented computing, human computer interaction, artificial intelligence, context-awareness, autonomous systems, micro-electromechanical systems, sensors, embedded controllers and robotsCovers a range of interactions, between two or more UbiCom devices, between devices and people (HCI), between devices and the physical world.Includes an accompanying website with PowerPoint slides, problems and solutions, exercises, bibliography and further readingGraduate students in computer science, electrical engineering and telecommunications courses will find this a fascinating and useful introduction to the subject. It will also be of interest to ICT professionals, software and network developers and others interested in future trends and models of computing and interaction over the next decades.
Ubiquitous Information Technologies and Applications
by Doo-Soon Park Sang-Soo Yeo Weijia Jia Youn-Hee HanRecent advances in electronic and computer technologies have paved the way for the proliferation of ubiquitous computing and innovative applications that incorporate these technologies. This proceedings book describes these new and innovative technologies, and covers topics like Ubiquitous Communication and Networks, Security Systems, Smart Devices and Applications, Cloud and Grid Systems, Service-oriented and Web Service Computing, Embedded Hardware and Image Processing and Multimedia.
Ubiquitous Translation (Routledge Advances in Translation and Interpreting Studies)
by Piotr BlumczynskiIn this book, Piotr Blumczynski explores the central role of translation as a key epistemological concept as well as a hermeneutic, ethical, linguistic and interpersonal practice. His argument is three-fold: (1) that translation provides a basis for genuine, exciting, serious, innovative and meaningful exchange between various areas of the humanities through both a concept (the WHAT) and a method (the HOW); (2) that, in doing so, it questions and challenges many of the traditional boundaries and offers a transdisciplinary epistemological paradigm, leading to a new understanding of quality, and thus also meaning, truth, and knowledge; and (3) that translational phenomena are studied by a broad range of disciplines in the humanities (including philosophy, theology, linguistics, and anthropology) using various, often seemingly unrelated concepts which nevertheless display a considerable degree of qualitative proximity. The common thread running through all these convictions and binding them together is the insistence that translational phenomena are ubiquitous. Because of its unconventional and innovative approach, this book will be of interest to translation studies scholars looking to situate their research within a broader transdisciplinary model, as well as to students of translation programs and practicing translators who seek a fuller understanding of why and how translation matters.
Ugly
by Robert HogeA beaut story about one very ugly kid.Robert Hoge was born with a tumour in the middle of his face, and legs that weren't much use. There wasn't another baby like him in the whole of Australia, let alone Brisbane. But the rest of his life wasn't so unusual: he had a mum and a dad, brothers and sisters, friends at school and in his street. He had childhood scrapes and days at the beach; fights with his family and trouble with his teachers.He had doctors, too: lots of doctors who, when he was still very young, removed that tumour from his face and operated on his legs, then stitched him back together. He still looked different, though. He still looked ... ugly.UGLY is the true story of how an extraordinary boy grew up to have an ordinary life, and how that became his greatest achievement of all.
An Ugly Truth: Inside Facebook's Battle for Domination
by Sheera Frenkel Cecilia Kang'The ultimate takedown' New York Times'The problem of Facebook is Zuckerberg. And the question posed by this splendid book is: what are we going to do about him?' Observer'A comprehensive account . . . drawn from first-hand testimonies. Thoroughly engaging' The Times'What marks this book out is how it gets under the corporate bonnet . . . to build a picture of astounding corporate arrogance and irresponsibility' Sunday Times'An explosive new book' Daily Mail__________________________________________Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook's fall from grace. Once one of Silicon Valley's greatest success stories, for the past five years, Facebook has been under constant fire, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, allowing the spread of fake news, and the amplification of dangerous, polarising hate speech. Critics framed the narrative as the irreconcilable conflict between the platform's lofty mission to advance society by bringing people together while also profiting off of them. The company, many said, had simply lost its way. But the truth is far more complex. Drawing on their unrivalled sources, Frenkel and Kang take readers inside the complex court politics, alliances and rivalries within the company, its growing political influence as well as its skirmishes with privacy groups and the FTC, to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability - this is how the platform was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Each has stood by as their technology is co-opted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.
An Ugly Truth: Inside Facebook's Battle for Domination (Language Acts and Worldmaking #29)
by Sheera Frenkel Cecilia Kang'The ultimate takedown' New York Times'The problem of Facebook is Zuckerberg. And the question posed by this splendid book is: what are we going to do about him?' Observer'A comprehensive account . . . drawn from first-hand testimonies. Thoroughly engaging' The Times'What marks this book out is how it gets under the corporate bonnet . . . to build a picture of astounding corporate arrogance and irresponsibility' Sunday Times'An explosive new book' Daily Mail__________________________________________Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook's fall from grace. Once one of Silicon Valley's greatest success stories, for the past five years, Facebook has been under constant fire, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, allowing the spread of fake news, and the amplification of dangerous, polarising hate speech. Critics framed the narrative as the irreconcilable conflict between the platform's lofty mission to advance society by bringing people together while also profiting off of them. The company, many said, had simply lost its way. But the truth is far more complex. Drawing on their unrivalled sources, Frenkel and Kang take readers inside the complex court politics, alliances and rivalries within the company, its growing political influence as well as its skirmishes with privacy groups and the FTC, to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability - this is how the platform was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Each has stood by as their technology is co-opted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.
An Ugly Truth: Inside Facebook's Battle for Domination
by Sheera Frenkel Cecilia KangThe award-winning insiders’ account of the scandals and toxic culture at Facebook—“thorough, high-caliber investigative reporting” (Kirkus, starred review).In An Ugly Truth, New York Times reporters Sheera Frenkel and Cecilia Kang present a behind-the-scenes exposé of Facebook’s fall from grace. They reveal explosive details about how the tech giant set out to connect the world—while also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even if that meant promoting inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers were outraged by privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts.Drawing on their unrivaled sources, Frenkel and Kang take readers inside the alliances and rivalries within the company to demonstrate that the company’s “missteps” were no such thing—this is how Mark Zuckerberg and Sheryl Sandberg built Facebook to perform. In An Ugly Truth, they are at last held accountable. A Book of the Year: Fortune, Foreign Affairs, The Times (London), Cosmopolitan, TechCrunch, WIRED
An Ugly Truth: Inside Facebook's Battle for Domination
by Sheera Frenkel Cecilia KangA riveting New York Times–bestselling exposé of Facebook’s fall from grace.Facebook has been under constant fire for the past five years, roiled by controversies and crises. As the tech giant was connecting the world, it was also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech—while relentlessly pursuing growth.The company, many said, had simply lost its way. But the truth is far more complex. Mark Zuckerberg and Sheryl Sandberg, held up as archetypes of uniquely twenty-first-century executives, attempted to deflect attention from the crises. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits and shoring up its dominance via aggressive lobbying efforts.Drawing on their unrivaled sources, award–winning New York Times reporters Sheera Frenkel and Cecilia King unravel the tech behemoth’s complex politics, alliances, and rivalries to expose the fatal cracks in its architecture. They reveal how its missteps were not an anomaly but an inevitability—this is how Facebook was built to perform.WINNER OF THE SABEW BEST IN BUSINESS AWARDA Book of the Year: Fortune, Foreign Affairs, The Times (London), Cosmopolitan, TechCrunch, WIRED
Ukraine 22: Ukrainian Writers Respond to War
by Mark Andryczyk'The extraordinary writers in this volume articulate the taste, the terror, and the dialect of war; they command their powers of description to face a shameless empire intent on annihilating them' Ellena SavageA selection of Ukraine's leading writers convey the reality of life within Ukraine during the first year of the invasionOn 24 February 2022, the lives of Ukrainians were devastatingly altered. Since that day, many of Ukraine's writers have attempted to fathom what is happening to them and to their country. This anthology brings together writing from inside Ukraine, by Ukrainians, available in English for the first time. Here they document everyday life, ponder the role of culture amid conflict, denounce Russian imperialism and revisit their relations with the world, especially Europe and its ideals, as they try to comprehend the horrors of war.From tearing-downs of Russia's use of culture as justification of the war to moving descriptions of nights spent sheltering in corridors, poignant snatched moments with a husband on his single night away from the army, to descriptions of the eerie weather in the months leading up to the invasion, as if nature was trying to warn Ukraine, these essays reveal the texture, rawness and reality of life in Ukraine under war as never before.
Ulrike Meinhof and the Red Army Faction
by Leith PassmoreWith a communicative approach to the phenomenon of terrorism and new archival sources, the book documents Meinhof's journalism and terrorism (1959-1976) and challenges many of the established narratives that have calcified around the story of Meinhof and the history of Germany's most infamous terrorist group.
The Ultimate Book of Sales Techniques: 75 Ways to Master Cold Calling, Sharpen Your Unique Selling Proposition, and Close the Sale
by Stephan SchiffmanThe secrets of breakout selling!Using his thirty years of experience training corporate sales forces, Stephan Schiffman has put together a collection of the most essential techniques for succeeding in the field. From getting leads and cold calling to establishing a solid relationship and closing the deal, Schiffman covers everything you need to know in order to improve your performance and make the sale. Inside this book, you'll find his proven sales philosophy, which includes such elements as:Sales don't happen unless questions are asked.An objection is an opportunity in disguise.A salesperson's responsibility is to help the client solve a problem.No one ever made a good sale by interrupting a client. Whether you're new to the field or looking for a quick refresher, you will finally be able to beat out the competition and take your career to the next level with The Ultimate Book of Sales Techniques!
The Ultimate Business Communication Book: Communicate Better at Work, Master Business Writing, Perfect your Presentations
by David Cotton Martin Manser Matt Avery Di McLanachanIf you want to be the best, you have to have the right skillset.From effective business writing and presentations to running productive meetings, THE ULTIMATE BUSINESS COMMUNICATION BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in business communication.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
The Ultimate Business Communication Book: Communicate Better at Work, Master Business Writing, Perfect your Presentations
by David Cotton Martin Manser Matt Avery Di McLanachanIf you want to be the best, you have to have the right skillset.From effective business writing and presentations to running productive meetings, THE ULTIMATE BUSINESS COMMUNICATION BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in business communication.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Ultimate Cover Letters: Master the Art of Writing the Perfect Cover Letter to Boost Your Employability (Ultimate Series)
by Martin John YateDoes your cover letter have the X factor? How can you make sure that it communicates what employers really want? Ultimate Cover Letters, from best-selling author and careers expert Martin John Yate, describes how to write the very best cover letters, helping you to open doors to job interviews and offers of employment, and outshine all other candidates. From the very popular Ultimate series, the book offers sound advice on assembling letters and how to use key 'power phrases' to get results, as well as over 100 sample letters to cover a variety of situations. These include e-mail responses to online applications, speculative letters, letters to answer advertised vacancies, follow-up letters, networking letters and even acceptance and resignation letters. Now including a chapter on how to develop your professional image and integrate it into your job search letter, Ultimate Cover Letters 5th edition covers all aspects of this crucial part of the job-hunting process in an engaging and approachable way, ensuring you put every chance of success by your side. Ultimate Cover Letters will help you make the perfect first impression.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.
Ultimate CV: Master the Art of Creating a Winning CV with Over 100 Samples to Help You Get the Job (Ultimate Series)
by Martin John YateDoes your CV have the X factor? Do you want your CV to impress potential employers and show them exactly what they want? Ultimate CV, now in its 5th edition and part of the successful Ultimate series, provides you with the key guidance you need to create an irresistible CV that will grab any recruiter's attention. This book will help you to stand out from other candidates, open doors to job interviews and maximize the potential for job offers. Careers and CV guru Martin John Yate shows you how to position plain facts into a powerful sales pitch that will get you the job you want. Ultimate CV covers every aspect of this crucial part of the job-hunting process. It contains hundreds of sample CVs, tailored to specific jobs and industries, that you can use and personalize for your own applications. Alongside insightful advice on hunting for jobs, this indispensable book will give you all the guidance you need to create a distinctive, professional CV so you can get that dream job.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.
Ultimate Guide to Business Writing: All the Secrets of Creating and Managing Business Documents
by Julian Maynard-SmithThe Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers’ needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading and working with reviewers. The book also explains how to exploit the psychology of perception and motivation, collaborate effectively with business colleagues, manage documents holistically across an organisation, and deal with the other everyday practicalities of managing knowledge in a corporate environment. Every section of the book is packed with questions to stimulate thinking and generate meaningful answers, and dozens of examples of what works and why. The book’s also rich in practical examples drawn from real life, anecdotes, humour, and visual aids. But the advice isn’t just practical and anecdotal: it’s also rigorously supported by scientific evidence from notable linguists and psychologists such as Steven Pinker, Daniel Goleman and Yellowlees Douglas. And anyone keen to explore further will benefit from the bibliography and links to videos and other online resources. The book is ideal not just for professional business writers, such as editors, technical writers, copywriters and creative directors; it’s also suitable for anyone whose job requires them to write, whether it’s something as simple as an email or as complex as a set of policies or a handbook.
Ultimate Guide to Facebook Advertising
by Perry Marshall Thomas Meloche Keith KranceGET BRAND NEW CUSTOMERS FROM FACEBOOK TODAYPerry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences-then, how to reach them, convert them, and keep them as your fan, friend, and customer for life.Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You'll see how to gain dramatically on your investment-in clicks, customers, and profits.Discover how to: Create a campaign and find new customers in minutes Get local customers to visit your store or event Profile your audience using Facebook Graph Search and Ad Manager The perfect bidding strategy for your objectives and budget Hyper-target your audience with segment-specific ads Track and follow leads and customers Achieve measurable profits while you inform and entertain your fans Avoid ad fatigue with the perfect Newsfeed Ad Merge direct response with content marketing to ignite everything