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Ultimate Guide to Twitter for Business
by Ted ProdromouWho should you follow? How many people should you follow? How often should you tweet?Most people don't get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
Ultimate Guide to YouTube for Business
by Jason R. RichFrom video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich - joined by YouTube-savvy entrepreneurs - reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.
The Ultimate LinkedIn Messaging Guide: How to Use Written, Audio, Video and InMail Messages to Start More Conversations and Increase Sales
by Daniel DisneyGet people to read, listen to, and watch your LinkedIn messages The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, recruiters, and LinkedIn users who struggle to get replies and results on the essential business platform. In this book, author Daniel Disney shows you just how powerful LinkedIn can be when you figure out how to do it right. You’ll discover how to use LinkedIn messages to get noticed by employers, get attention to your business, and close deals. When you master LinkedIn messaging with the proven tips inside this book, you’ll be able to start more conversations, create more opportunities and drive more sales and revenue. What you’re looking for is out there – if you know how to reach the people who can help. But in this age of information overload, no one will respond to a spammy message, call, or e-mail. You need to stand out and prove that you’re legitimate. In this book, you’ll find real examples of successful messages, as well as over 50 message templates and scripts for written, audio, video and InMail messages. There are also QR codes throughout the book that take you to recorded examples of video and audio messages so you can see and hear them in action. Learn how to send personalised connection requests and LinkedIn messages that prompt people to talk to you Discover tips for building your network and reaching the decision makers at any company Leverage the power of audio and video messages to connect more effectively on LinkedIn Follow up and convert replies into sales, job offers, and high-value relationshipsIf you’ve struggled to get noticed, meet the right people, and close deals, The Ultimate LinkedIn Messaging Guide is the tool you need to turn it around.
The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine
by Daniel DisneyBecome a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.
The Ultimate Negotiation Book: Discover What Top Negotiators Do; Master Persuasion and Influence; Build Rapport with NLP
by Peter Fleming Mo Shapiro Di McLanachanIf you want to be the best, you have to have the right skillset. From influencing and persuading to choosing a negotiating style and using NLP, THE ULTIMATE NEGOTIATION BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in negotiation. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
The Ultimate Negotiation Book: Discover What Top Negotiators Do; Master Persuasion and Influence; Build Rapport with NLP
by Peter Fleming Mo Shapiro Di McLanachanIf you want to be the best, you have to have the right skillset. From influencing and persuading to choosing a negotiating style and using NLP, THE ULTIMATE NEGOTIATION BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in negotiation. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
The Ultimate Personal Success Book: Make an Impact, Be More Assertive, Boost your Memory
by Dena Michelli Alison Straw Christine Harvey Jonathan HancockIf you want to be the best, you have to have the right skillset.From people skills and effective networking to building assertiveness and mastering memory techniques, THE ULTIMATE PERSONAL SUCCESS BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in personal success.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
The Ultimate Personal Success Book: Make an Impact, Be More Assertive, Boost your Memory
by Dena Michelli Alison Straw Christine Harvey Jonathan HancockIf you want to be the best, you have to have the right skillset.From people skills and effective networking to building assertiveness and mastering memory techniques, THE ULTIMATE PERSONAL SUCCESS BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in personal success.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Ultimate Presentations: Master the Art of Giving Fantastic Presentations and Wowing Employers (Ultimate Series)
by Jay SurtiDoes the thought of delivering a presentation fill you with dread? Do you want to learn how to give a fantastic presentation and impress an audience? Ultimate Presentations covers every aspect of this essential business skill: how to prepare, how to structure a great presentation, using technology and visual aids, communicating a strong message, tailoring your presentation to your audience, highlighting your personal skills through your presentation, time management and dealing with Q and As. Business presentation expert Jay Surti guides you through the most common obstructions to giving good presentations and how to overcome them, from nerves and uncomfortable body language, to voice tone and physical habits. Insightful guidance on coping with the unexpected, such as interruptions, technology breakdowns or difficult questions helps you to feel prepared and confident, no matter what happens during your presentation. The ability to deliver outstanding presentations is a lifelong skill that remains relevant throughout an entire career and can boost employability and progression. From the best-selling Ultimate series, Ultimate Presentations is your one-stop guide to acing that presentation and wowing an employer.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.
Ultimate Presentations: Master Interviews and Presentations to Land Your Dream Job (Ultimate Series)
by Jay SurtiPresentations: they may fill us with dread, but they're essential to getting ahead at work, and can be vital to landing your dream role to begin with. You don't have to be frozen with fear, or bored to death with a dull PowerPoint deck! In Ultimate Presentations, business presentation expert Jay Surti guides you through the most common obstructions to giving good presentations and how to overcome them, from nerves and uncomfortable body language, to voice tone and physical habits. Insightful guidance on coping with the unexpected, such as interruptions, technology breakdowns or difficult questions helps you to feel prepared and confident, no matter what happens during your presentation.Ultimate Presentations covers every aspect of fantastic and effective presentations: -how to prepare-how to structure a great presentation-using technology and visual aids-communicating a strong message-tailoring your presentation to your audience-highlighting your personal skills through your presentation-time management and dealing with Q and AsNow including a new chapter on presenting your personal brand, Ultimate Presentations will help you to deliver outstanding presentations when it counts. About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and IQ tests, and reliable advice for interviewing.
The Ultimate Sales Letter
by Dan S. KennedyThe Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money.
The Ultimate Sales Letter 3rd Editon E-Book: Attract New Customers. Boost Your Sales
by Dan S KennedyWrite Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
The Ultimate Writing Coach: Expert Information and Advice on Getting Published
by Caroline TaggartThe Ultimate Writing Coach contains everything you need to know about writing and publishing. It presents authoritative guidance direct from professional writers covering the full gamut of both the fiction and non-fiction market. For fiction, there is coaching on everything from creating believable characters and writing short stories to specialist subjects such as crime and children's fiction. For non-fiction learn from expert advice on travel and technical writing, writing for the web, poetry and biographical writing, and journalism. This invaluable guide also includes succinct, practical guidance on actually getting published, with articles on how to get your submission right for immediate impact, contracts and legal issues, and the financial side.There are handy tips on learning opportunities, whether you're a high school graduate looking to embark on a university degree or a full-time mom looking to take a short course or workshop. And a handy glossary of book trade terminology will ensure you're fully clued up on your industry jargon.
El último que apague la luz: Sobre la extinción del periodismo
by Lluís BassetPresenciamos la decadencia de la prensa escrita y de la cultura tal como la conocemos, y los periodistas tienen la última palabra. El periódico impreso va a desaparecer. Y lo hará pronto, antes de lo que creíamos. Con él van a desvanecerse o transformarse muchas otras cosas. El periódico ha sido durante una larga época la imagen del mundo y su conciencia, la escenificación diaria de la idea de una realidad ordenada y jerarquizada, y un formidable instrumento frente a cualquier poder. Pero los medios cambian porque los ciudadanos que los consumen y usan quieren que cambien. Son los lectores los que están protagonizando el salto a esta nueva era. Este no es, por tanto, únicamente un libro para periodistas, ni un ensayo sobre la crisis de un gremio. La desaparición del periódico impreso dejará un vacío real, no solo en la vida cotidiana sino también en el funcionamiento de nuestras sociedades. Ha llegado el momento de imaginar el nuevo tiempo, de pensar cómo serán la realidad y la historia sin periódicos, cómo se organizarán la libertad y la democracia sin ese pliego de papel que cada mañana llega simultáneamente a las manos de centenares de miles de personas. Con realismo y precisión, respaldado por el bagaje de cuarenta años de experiencia en la primera línea del periodismo y una mirada lúcida y valiente, Lluís Bassets escribe la crónica de los últimos días de la prensa escrita. ¿El estallido de la «burbuja periodística» será también la definitiva señal del fin de la cultura y la democracia tal y como las conocemos? ¿Hacia dónde nos lleva la «efervescencia digital»? Reseñas:«Lluís Bassets mete el dedo en todas las heridas que afectan al periodismo que se ha hecho y que se está haciendo. Ni la prensa tradicional fue el espejo de todas las virtudes, ni la marea digital está por entero contaminada de detritus. O viceversa.»José Andrés Rojo, El País «Escrito con el aire y el ritmo con que Bassets ejerce la literatura de su periodismo, es una obra que te sobrecoge como ciudadano y que te golpea como periodista.»Juan Cruz «El último que apague la luz, que es lectura de emergencia para los miembros de un gremio aún atrincherados en redacciones que nunca volverán a ser lo que eran ##todo deberá ser más modesto##, es, además, una invitación inteligente para reflexionar sobre cuál ha sido y será el papel social del periodismo. Y eso trasciende el estricto interés profesional en tanto que la vigilancia de los poderes que presupone la elaboración rigurosa de las noticias es un ingrediente fundamental para el buen funcionamiento de una democracia.»Jordi Amat, Suma cultural
Ultra-Fast Fiber Lasers: Principles and Applications with MATLAB® Models (Optics and Photonics)
by null Le Nguyen Binh null Nam Quoc NgoUltrashort pulses in mode-locked lasers are receiving focused attention from researchers looking to apply them in a variety of fields, from optical clock technology to measurements of the fundamental constants of nature and ultrahigh-speed optical communications. Ultrashort pulses are especially important for the next generation of ultrahigh-speed optical systems and networks operating at 100 Gbps per carrier. Ultra Fast Fiber Lasers: Principles and Applications with MATLAB® Models is a self-contained reference for engineers and others in the fields of applied photonics and optical communications. Covering both fundamentals and advanced research, this book includes both theoretical and experimental results. MATLAB files are included to provide a basic grounding in the simulation of the generation of short pulses and the propagation or circulation around nonlinear fiber rings. With its unique and extensive content, this volume— Covers fundamental principles involved in the generation of ultrashort pulses employing fiber ring lasers, particularly those that incorporate active optical modulators of amplitude or phase types Presents experimental techniques for the generation, detection, and characterization of ultrashort pulse sequences derived from several current schemes Describes the multiplication of ultrashort pulse sequences using the Talbot diffraction effects in the time domain via the use of highly dispersive media Discusses developments of multiple short pulses in the form of solitons binding together by phase states Elucidates the generation of short pulse sequences and multiple wavelength channels from a single fiber laser The most practical short pulse sources are always found in the form of guided wave photonic structures. This minimizes problems with alignment and eases coupling into fiber transmission systems. In meeting these requirements, fiber ring lasers operating in active mode serve well as suitable ultrashort pulse sources. It is only a matter of time before scientists building on this research develop the practical and easy-to-use applications that will make ultrahigh-speed optical systems universally available.
Ultra-high Frequency Linear Fiber Optic Systems
by Kam Y. LauThis book provides an in-depth treatment of both linear fiber-optic systems and their key enabling devices. It presents a concise but rigorous treatment of the theory and practice of analog (linear) fiber-optics links and systems that constitute the foundation of Hybrid Fiber Coax infrastructure in present-day CATV distribution and cable modem Internet access. Emerging applications in remote fiber-optic feed for free-space millimeter wave enterprise campus networks are also described. Issues such as dispersion and interferometric noise are treated quantitatively, and means for mitigating them are explained. This broad but concise text will thus be invaluable not only to students of fiber-optics communication but also to practicing engineers. To the second edition of this book important new aspects of linear fiber-optic transmission technologies are added, such as high level system architectural issues, algorithms for deriving the optimal frequency assignment, directly modulated or externally modulated laser transmitters and the use of Erbium-doped fiber amplifier (EDFA) in linear fiber optic systems. Significant examples of field deployed military systems enabled by linear fiber optic links are described in an appendix.
Ultra-Reliable and Low-Latency Communications (URLLC) Theory and Practice: Advances in 5G and Beyond
by Trung Q. Duong Saeed R. Khosravirad Changyang She Petar Popovski Mehdi Bennis Tony Q.S. QuekUltra-Reliable and Low-Latency Communications (URLLC) Theory and Practice Comprehensive resource presenting important recent advances in wireless communications for URLLC services, including device-to-device communication, multi-connectivity, and more Ultra-Reliable and Low-Latency Communications (URLLC) Theory and Practice discusses the typical scenarios, possible solutions, and state-of-the-art techniques that enable URLLC in different perspectives from the physical layer to higher-level approaches, aiming to tackle URLLC’s challenges with both theoretical and practical approaches, which bridges the lacuna between theory and practice. With long-term contributions to the development of future wireless networks, the text systematically presents a thorough study of the novel and innovative paradigm of URLLC; basic requirements are covered, along with essential definitions, state-of-the-art technologies, and promising research directions of URLLC. To aid in reader comprehension, tables, figures, design schematics, and examples are provided to illustrate abstract engineering concepts and make the text more accessible to a broader readership, and corresponding case studies are included in the last part of the book. Fundamental problems in URLLC, including designing building blocks for URLLC, radio resource management in URLLC, resource optimization, network availability guarantee, and coexisting with other future mobile networks, are also discussed. In Ultra-Reliable and Low-Latency Communications (URLLC) Theory and Practice, readers can expect to find detailed information on: BCH and analog codes, stable matching, OFDM demodulation and turbo coding, and semi-blind receivers for URLLC MIMO-NOMA with URLLC, PHY and MAC layer technologies for URLLC, and Network slicing or SDN for URLLC and eMBB Integrating theoretical knowledge into deep learning for URLLC, Energy-Latency tradeoff in URLLC, and Downlink transmission for URLLC under physical layer aspects Resource allocation for multi-user downlink URLLC, HARQ optimization for 5G URLLC, and Multi-Access edge computing with URLLC A unique resource with comprehensive yet accessible coverage of a complicated subject, Ultra-Reliable and Low-Latency Communications (URLLC) Theory and Practice is an ideal resource for a large and diverse population of researchers and practitioners in engineering, computer scientists, and senior undergraduate and graduate students in related programs of study.
Ultra Wideband Demystified Technologies, Applications, and System Design Considerations (River Publishers Series In Communications Ser.)
by Sunil Jogi Manoj ChoudharyUltra Wideband Demystified: Technologies, Applications, and System Design Considerations is a comprehensive text for emerging high speed short range wireless technology of Ultra Wideband. It provides background concepts and information on evolving standards and their development efforts, radio technology, practical system design/implementation and real life applications. The book also deliberates on the regulatory frameworks, security aspects and power management techniques essential to Ultra Wideband usage in consumer devices like portable handheld mobile devices. Important topics as UWB common radio usage for adapting to different existing/new applications and upper layer protocols like Wireless USB are also discussed.ContentsAbstract :• Introduction to Short Range Wireless;• Introduction to Ultra Wideband;• Evolution of UWB Standards;• Physical Layer;• Medium Access Layer;• Advanced MAC Features;• UWB System Design;• Adaptation to Multiple Applications;• Wireless USB;• Converging Marketplace; ReferencesForeword"This book is very timely, unique and fresh in its approach, coming from engineers who have been involved in system design and standard development stages. In particular, the book stands out amongst other literature available because it highlights system designer's viewpoints and because of it covering the whole gamut of technology from practitioner's viewpoints ... I would strongly recommend this book to System Designers, Practicing Engineers, Researchers in Academia and Industry, Product Marketing and Technical strategists for a comprehensive reading on the emerging UWB technologies. I commend Sunil Jogi and Manoj Choudhary for a very timely contribution."Bart Vertenten Chief Architect Connectivity, NXP Semiconductors
Ultra-Wideband Radio Frequency Identification Systems
by Farid Dowla Faranak NekoogarUltra-wideband Radio Frequency Identification Systems describes the essentials of radio frequency identification (RFID)systems as well as their target markets. The book covers a study of commercially available RFID systems and characterizes their performance in terms of read range and reliability in the presence of conductive and dielectric materials. The capabilities and limitations of commercial RFID systems are reported followed by comprehensive discussions of the advantages and challenges of using ultra-wideband (UWB) technology for tag/reader communications. The book presents practical aspects of RFID system such as: EPC global and ISO standards, implementation, and target markets in a simple and easy to understand language.
Ultrajoso: A Historia da Cebola e Como Construir Uma Marca Poderosa Sem Orcamento de Marketing
by Scott DikkersUm livro engraçado e inspirado sobre como construir uma marca O autor mais vendido do New York Times, Scott Dikkers, conta a história hilária, ultrajante e profundamente pessoal de como ele construiu a fonte de notícias mais confiável da América, The Onion . Claro, todas as histórias de The Onion são falsas , e quem as leva a sério é o verdadeiro alvo da piada. Mas o marketing ultrajante conta a história real e sem censura de The Onion . O Onion começou como um pequeno jornal de humor da faculdade em 1988. Como se tornou uma marca de comédia mundial com milhões de seguidores nas redes sociais e fãs raivosos hoje? Hoje, as marcas tendem a seguir o rebanho no que diz respeito ao marketing e à marca, mas muitas vezes estão seguindo uma direção diferente do rebanho que faz com que você seja notado. A Onion fez o oposto do que as marcas deveriam fazer. A Onion não ouviu seus clientes. Não lhes deu o que eles queriam. Não se envolveu com eles. Nunca foi "autêntico". De fato, tudo o que The Onion imprimiu foi fabricado, falado através de uma fachada falsa. Isso não foi por acaso. Foi calculado e executado com precisão. O que há dentro… • Como cortejar, cortejar e seduzir as pessoas a se apaixonarem por sua marca! • Como recrutar as melhores e mais brilhantes mentes do seu setor para trabalhar para você! • A melhor maneira de gerenciar pessoas criativas em sua equipe e liberar todo o seu potencial! • O segredo para tornar cada dia de trabalho tão suave e agradável quanto o esqui alpino! • A única coisa que todo criador de marca DEVE focar (dica: não é lucro)! • Como alcançar mais pessoas e criar mais fãs usando um princípio supersimples (dica: foi isso que tornou The Onion mundialmente famoso)! • O caminho mais rápido e eficaz para a inovação - no trabalho
Un-writing Interculturality in Education and Research (New Perspectives on Teaching Interculturality)
by Fred Dervin Hamza R’boulThis highly original and stimulating edited volume focuses on ways of un‑writing the polysemous, controversial and highly political notion of interculturality in research and education.The authors argue that no ‘critical’ perspective on interculturality can do without revising, exploring and creating ways of engaging with different and potentially new aspects and forms of inquiry of the notion in writing. They also claim that un‑writing interculturality can serve an emancipatory function towards an epistemic re‑appraisal of the mainstream(s) and the dominant(s). While critiquing problematic perspectives, as well as the ‘taken‑for‑granted’ and ‘things as usual’ within interculturality scholarship, writing about interculturality is epistemically significant and indicative of change in the ways the notion is used. Each chapter reflects on how to un‑write, un‑do and un‑learn interculturality in research and aims to provide some answers to the following questions: What could un‑writing interculturality mean? What are the pros and cons of un‑writing in research on intercultural communication education? and How does constant work on languaging around interculturality contribute to enriching the notion globally?The book is aimed at students and scholars who wish to push the boundaries of scholarly engagement with interculturality, especially in relation to their modalities of writing, reasoning and critiquing.
Una vez fui tú: Mi vida entre el amor y el odio en los Estados Unidos (Atria Espanol)
by Maria Hinojosa&“El punto de vista de María es poderoso y vital. Hace años, cuando In the Heights empezaba a presentarse en teatros off-Broadway, María corrió la voz en nuestra comunidad para que apoyáramos este nuevo musical que trataba sobre nuestros vecindarios. Ella ha sido una campeona de nuestros triunfos, una crítica de nuestros detractores y una fuerza clave para enfrentar y corregir los errores de nuestra sociedad. Cuando María habla, estoy listo para escuchar y aprender de ella.&” —Lin-Manuel Miranda La periodista ganadora de cuatro premios Emmy y presentadora de Latino USA de NPR, María Hinojosa, cuenta la historia de la inmigración en los Estados Unidos a través de las experiencias de su familia y décadas de hacer reportajes, con lo cual crea un riguroso retrato de un país en crisis.María Hinojosa es una periodista galardonada que ha colaborado con las cadenas más respetadas y se ha distinguido por realizar reportajes con un toque humano. En estas memorias escritas con gran belleza, nos relata la historia de la política de inmigración de los EE.UU. que nos ha llevado al punto en que estamos hoy, al mismo tiempo que nos comparte su historia profundamente personal. Durante treinta años, María Hinojosa ha informado sobre historias y comunidades en los Estados Unidos que a menudo son ignoradas por los principales medios de comunicación. La autora de bestsellers Julia Álvarez la ha llamado &“una de las líderes culturales más importantes, respetadas y queridas de la comunidad Latinx&”. En Una vez fui tú, María nos comparte su experiencia personal de haber crecido como mexicanoamericana en el sur de Chicago y documentar el páramo existencial de los campos de detención de inmigrantes para los medios de comunicación que a menudo cuestionaban su trabajo. En estas páginas, María ofrece un relato personal y revelador de cómo la retórica en torno a la inmigración no solo ha influido en las actitudes de los estadounidenses hacia los extranjeros, sino que también ha permitido la negligencia intencional y el lucro a expensas de las poblaciones más vulnerables de nuestro país, lo que ha propiciado el sistema resquebrajado que tenemos hoy en día. Estas memorias honestas y estremecedoras crean un vívido retrato de cómo llegamos aquí y lo que significa ser una superviviente, una feminista, una ciudadana y una periodista que hace valer su propia voz mientras lucha por la verdad. Una vez fui tú es un llamado urgente a los compatriotas estadounidenses para que abran los ojos a la crisis de la inmigración y entiendan que nos afecta a todos. También disponible en inglés como Once I Was You.
Unaccustomed as I am...: The Wedding Speech Made Easy
by Michael ParkerAll wedding types will be catered for: big, small, religious, second marriage, atheist, straight, same-sex, church, field... All speakers will be addressed: bride, groom, father, mother, best woman and literally everyone in between... All eventualities will be planned for: mic failures, drunk guests, missing brides, smashed glasses, weeping FOBs, forgotten words... All of which will be delightfully and wittily illustrated, with a mix of little-known wedding facts and a whole host of inspirational (or not) quotations.
Unbeatable Résumés: America's Top Recruiter Reveals What REALLY Gets You Hired
by Tony BesharaWhat does Tony Beshara do that most resume 'experts' don't? While the experts write resumes all day, Tony the veteran placement specialist featured regularly on the Dr. Phil show actually uses them to get people jobs. With "Unbeatable Resumes", Tony dissects and discusses real-life resumes for jobs in a wide range of industries from healthcare to banking, construction to technology, administration to sales and marketing, and more. The book shows readers how to build a powerful resume, utilize keywords effectively, use gaps and job changes to their advantage, and pair their resumes with concise, dynamic cover letters. He complements his expertise (he has personally placed more than 8,500 professionals) with the results of a survey of more than 3,000 managers, executives, HR specialists, and other hiring authorities about what gets resumes read, interviews granted, and jobs offered. Readers will learn: the critical components of well-written resume; how to ensure their resume actually gets read...by the right people; what employers look for, and what turns them off; how to customize a resume for a particular job; and, the truth about video resumes, job-search websites, and social networking sites like FaceBook, LinkedIn, and MySpace. "Unbeatable Resumes" shows job seekers of all types how to present themselves in the best possible light, for the best possible position.
Unbinding Medea
by Heike BartelMedea - simply to mention her name conjures up echoes and cross-connections from Antiquity to the present. The vengeful wife, the murderess of her own children, the frail, suicidal heroine, the archetypal Bad Mother, the smitten maiden, the barbarian, the sorceress, the abused victim, the case study for a pathology. For more than two thousand years, she has arrested the eye in paintings, reverberated in opera, called to us from the stage. She demands the most interdisciplinary of study, from ancient art to contemporary law and medicine; she is no more to be bound by any single field of study than by any single take on her character. The contributors to this wide-ranging volume are Brian Arkins, Angela J. Burns, Anthony Bushell, Richard Buxton, Peter A. Campbell, Margherita Carucci, Daniela Cavallaro, Robert Cowan, Hilary Emmett, Edith Hall, Laurence D. Hurst, Ekaterini Kepetzis, Ivar Kvistad, Catherine Leglu, Yixu Lue, Edward Phillips, Elizabeth Prettejohn, Paula Straile-Costa, John Thorburn, Isabelle Torrance, Terence Stephenson, and Amy Wygant.