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Unlocking Secrets: How to Get People to Tell You Everything
by David CraigForged in the secretive world of covert operations, Unlocking Secrets uses real crime and practical examples to reveal the new frontier in interpersonal communications: advanced psychological skills. Thanks to this book, these skills can now be used by anyone who wants to improve their interpersonal and communication repertoire. In Unlocking Secrets, David Craig has simplified the psychological methods used so effectively by criminal investigators and covert operatives to persuade others to reveal their secrets. He shows how these skills can be easily applied to benefit in everyday professional and personal situations. These secret-revealing techniques subtly influence people to share hidden information, and may assist people working with patients, clients, children or friends who carry a difficult and burdensome secret. They can also be used to improve business knowledge, as well as to initiate and enrich personal relationships. Unlocking Secrets will arm people with the latest interpersonal skills to enrich their personal life and advance professional careers.
Unlocking Secrets: My Journey To An Open Heart
by Kathe CrawfordIn this inspiring, soul-searching, and deeply vulnerable memoir, Kathe Crawford lays bare the life of secrets that she kept for many years. When Crawford and her husband, Larry, discovered that Larry was HIV-positive in 1988, they decided to keep the diagnosis a secret from everyone, including their two children. Crawford kept this promise, layering secret upon secret, for almost 30 years, including for more than 20 years after Larry’s death and even as time revealed painful betrayals. Crawford’s journey of unlocking her own secrets, as well as her family’s, was the key to freeing her voice, opening her heart, and finding her true self.
Unmanned Aerial Vehicle Applications over Cellular Networks for 5G and Beyond (Wireless Networks)
by Hongliang Zhang Lingyang Song Zhu HanThis book discusses how to plan the time-variant placements of the UAVs served as base station (BS)/relay, which is very challenging due to the complicated 3D propagation environments, as well as many other practical constraints such as power and flying speed. Spectrum sharing with existing cellular networks is also investigated in this book. The emerging unmanned aerial vehicles (UAVs) have been playing an increasing role in the military, public, and civil applications. To seamlessly integrate UAVs into future cellular networks, this book will cover two main scenarios of UAV applications as follows. The first type of applications can be referred to as UAV Assisted Cellular Communications.Second type of application is to exploit UAVs for sensing purposes, such as smart agriculture, security monitoring, and traffic surveillance. Due to the limited computation capability of UAVs, the real-time sensory data needs to be transmitted to the BS for real-time data processing. The cellular networks are necessarily committed to support the data transmission for UAVs, which the authors refer to as Cellular assisted UAV Sensing. To support real-time sensing streaming, the authors design joint sensing and communication protocols, develop novel beamforming and estimation algorithms, and study efficient distributed resource optimization methods.This book targets signal processing engineers, computer and information scientists, applied mathematicians and statisticians, as well as systems engineers to carve out the role that analytical and experimental engineering has to play in UAV research and development. Undergraduate students, industry managers, government research agency workers and general readers interested in the fields of communications and networks will also want to read this book.
Unmanned Aerial Vehicle Cellular Communications (Unmanned System Technologies)
by Agbotiname Lucky Imoize Sardar M. N. Islam T. Poongodi Lakshmana Kumar Ramasamy B. V. V. Siva PrasadThe book discusses how Unmanned Aerial Vehicles (UAVs) can leverage the sub-6 GHz massive MIMO to address cell selection and interference issues in future wireless networks. The book takes a close look at utilizing UAVs to achieving direct and efficient device-to device (D2D) communications in the sky. Also, the key 6G enablers (cell-free architectures, artificial intelligence, reconfigurable intelligent surfaces, THz communications, and non-terrestrial networks) for UAV communication are broached, and the primary technological challenges of each enabler are discussed extensively. Furthermore, the book covers the design of adaptable UAVs to operate in diverse and harsh environmental conditions. Additionally, the existing UAVs’ networking protocols and how these can be greatly enhanced to address the issue of intermittent network changes and channel impairments are discussed. The prospects and societal benefits envisioned in future UAVs are also presented.
Unmanned Aerial Vehicles in Smart Cities (Unmanned System Technologies)
by Fadi Al-TurjmanThis book addresses the major challenges in realizing unmanned aerial vehicles (UAVs) in IoT-based Smart Cities. The challenges tackled vary from cost and energy efficiency to availability and service quality. The aim of this book is to focus on both the design and implementation aspects of the UAV-based approaches in IoT-enabled smart cities’ applications that are enabled and supported by wireless sensor networks, 5G, and beyond. The contributors mainly focus on data delivery approaches and their performability aspects. This book is meant for readers of varying disciplines who are interested in implementing the smart planet/environments vision via wireless/wired enabling technologies.Involves the most up to date unmanned aerial vehicles (UAV) assessment and evaluation approachesIncludes innovative operational ideas in agriculture, surveillance, rescue, etc.Pertains researchers, scientists, engineers and practitioners in the field of smart cities, IoT, and communicationsFadi Al-Turjman received his Ph.D. from Queen’s University, Canada. He is a full professor and a research center director at Near East University, Nicosia. He is a leading authority in the area of IoT and intelligent systems. His publication history spans over 250 publications in addition to his editorialship in top journals such as the IEEE Communication Surveys and Tutorials, and the Elsevier Sustaibable Cities and Society.
Unpopular Culture: Transforming the European Comic Book in the 1990s
by Bart BeatyIn the last fifteen years or so, a wide community of artists working in a variety of western European nations have overturned the dominant traditions of comic book publishing as it has existed since the end of the Second World War. These artists reject both the traditional form and content of comic books (hardcover, full-colour 'albums' of humour or adventure stories, generally geared towards children), seeking instead to instil the medium with experimental and avant-garde tendencies commonly associated with the visual arts. Unpopular Culture addresses the transformation of the status of the comic book in Europe since 1990. Increasingly, comic book artists seek to render a traditionally degraded aspect of popular culture un-popular, transforming it through the adoption of values borrowed from the field of 'high art.' The first English-language book to explore these issues, Unpopular Culture represents a challenge to received histories of art and popular culture that downplay significant historical anomalies in favour of more conventional narratives. In tracing the efforts of a large number of artists to disrupt the hegemony of high culture, Bart Beaty raises important questions about cultural value and its place as an important structuring element in contemporary social processes.
UnPresidented: Politics, pandemics and the race that Trumped all others
by Jon SopelFear and loathing on the 2020 campaign trail...'26 February, White House Briefing RoomThe coronavirus feels like it is changing everything. Suddenly it's not just a public health emergency; it has the potential to upend this whole election...'In UnPresidented: Politics, pandemics and the race that Trumped all others, BBC North America Editor Jon Sopel presents a diary of an election like we've never quite seen before.Experience life as a reporter on the campaign trail, as the election heats up and a global pandemic slowly sweeps in. As American lives are lost at a devastating rate, the presidential race becomes a battle for the very soul of the nation - challenging not just the Trump presidency, but the very institutions of American democracy itself.In this highly personal account of reporting on America in 2020, Jon Sopel takes you behind the scenes of a White House in crisis and an election in turmoil, expertly laying bare the real story of the presidential campaign in a panoramic account of an election and a year like no other.
Unprinted: Publication Beyond the Press (Elements in Publishing and Book Culture)
by Daria Kohler Daniel Wakelin Natascha Domeisen Daniel Haywood Edward Jones Micah Mackay Rosie Maxton Brian M. Moore Katie Noble Felix M. Simon Daniel WojahnThis Element explores the idea of publication in media used before, alongside, and after print. It contrasts multiple traditions of unprinted communication in their diversity and particularity. This decentres print as the means for understanding publication; instead, publication is seen as an heuristic term which identifies activities these traditions share, but which also differ in ways not reducible to comparisons with printing. The Element engages with texts written on papyrus, chiselled in stone, and created digitally; sung, proclaimed, and put on stage; banned, hidden and rediscovered. The authors move between Greek inscriptions and Tibetan edicts, early modern manuscripts and AI-assisted composition, monasteries and courts, constantly questioning the term 'publication' and considering the agency of people publishing and the publics they address. The picture that transpires is that of a colourful variety of contexts of production and dissemination, underlining the value of studying 'unprinted' publication in its own right.
The Unquiet Englishman: A Life Of Graham Greene
by Richard GreeneA vivid, deeply researched account of the tumultuous life of one of the twentieth century’s greatest novelists, the author of The End of the Affair. One of the most celebrated British writers of his generation, Graham Greene’s own story was as strange and compelling as those he told of Pinkie the Mobster, Harry Lime, or the Whisky Priest. A journalist and MI6 officer, Greene sought out the inner narratives of war and politics across the world; he witnessed the Second World War, the Vietnam War, the Mau Mau Rebellion, the rise of Fidel Castro, and the guerrilla wars of Central America. His classic novels, including The Heart of the Matter and The Quiet American, are only pieces of a career that reads like a primer on the twentieth century itself. The Unquiet Englishman braids the narratives of Greene’s extraordinary life. It portrays a man who was traumatized as an adolescent and later suffered a mental illness that brought him to the point of suicide on several occasions; it tells the story of a restless traveler and unfailing advocate for human rights exploring troubled places around the world, a man who struggled to believe in God and yet found himself described as a great Catholic writer; it reveals a private life in which love almost always ended in ruin, alongside a larger story of politicians, battlefields, and spies. Above all, The Unquiet Englishman shows us a brilliant novelist mastering his craft. A work of wit, insight, and compassion, this new biography of Graham Greene, the first undertaken in a generation, responds to the many thousands of pages of letters that have recently come to light and to new memoirs by those who knew him best. It deals sensitively with questions of private life, sex, and mental illness, and sheds new light on one of the foremost modern writers.
unReceptive: A Better Way to Sell, Lead, and Influence
by Tom StanfillLearn the secret to making the hard sell, easy.A large and growing number of people are distracted, overwhelmed, and isolated today and this has resulted in a steep decline in receptivity to another sales pitch, call, or email. And the harder you try to sell, the greater the resistance. Unreceptive reveals the surprisingly simple and refreshing solution to this problem that is a sharp contrast to traditional approaches to selling, revealing why the receptivity of an audience is far more important than the power of the message.In this groundbreaking new guide, Tom Stanfill shares his proven methodology, road- tested over decades by hundreds of thousands of sales professionals, workshop participants, and industry experts, on how to convert even the most disinterested prospects and customers. This book will show you how to:Eliminate resistance and make selling easy and enjoyable, while experiencing a deeper sense of purpose.Overcome the five receptivity barriers – the customer&’s perception of you, opening a &“closed&” door, uncovering the unfiltered truth, changing beliefs, and motivating the customer to take action.Adopt the tested and true operating system used by the most persuasive and influential people. When you shift the focus from crafting the perfect message to creating receptivity, you flip the entire art of selling on its head and form lasting relationships that set you and your customers up for lasting success.
Unscripted: The Epic Battle for a Media Empire and the Redstone Family Legacy
by James B Stewart Rachel AbramsThe instant New York Times bestseller • A New York Times Notable Book • Named a Best Book of the Year by The Economist • Nominated for the Financial Times and Schroders Business Book of the Year Award"Addicted to Succession? Well, here's the real thing." - The Hollywood Reporter&“Jaw-dropping . . . an epic tale of toxic wealth and greed populated by connivers and manipulators.&” —The New York Times Book Review, Editors&’ ChoiceThe shocking inside story of the struggle for power and control at Paramount Global, the multibillion-dollar entertainment empire controlled by the Redstone family, and the dysfunction, misconduct, and deceit that threatened the future of the company, from the Pulitzer Prize–winning journalists who first broke the newsIn 2016, the fate of Paramount Global&’s entertainment empire hung precariously in the balance. Its founder and head, ninety-three-year-old Sumner M. Redstone, was facing a very public lawsuit brought by a former romantic companion, Manuela Herzer, which placed Sumner&’s deteriorating health and questionable judgment under a harsh light.As an all-powerful media mogul, Sumner had been a demanding boss, and an even more demanding father. When his daughter, Shari, took control of the business, she faced the hostility of boards who for years had heard Sumner disparage her. Les Moonves, the CEO of CBS, schemed with his allies on the board to strip Shari of power. But while he publicly battled Shari, news began to leak of Moonves&’s involvement in multiple instances of sexual misconduct, and he began working behind the scenes to try to make the stories disappear.Unscripted is an explosive and unvarnished look at the usually secret inner workings of two public companies, their boards of directors, and a wealthy, dysfunctional family in the throes of seismic changes. From the Pulitzer Prize– winning journalists James B. Stewart and Rachel Abrams, Unscripted lays bare the battle for power at any price—and the carnage that ensued.
An Unseemly Man: My Life as Pornographer, Pundit, and Social Outcast
by Larry FlyntControversial and outspoken, hated and adored, the infamous life of Larry Flynt needs no exaggeration to make it one of the most interesting stories of our time. The real events of Flynt's life are captured here—from his roots in Appalachia to the founding of Hustler magazine, from the shooting that left him confined to a wheelchair to his legal battles and First Amendment advocacy.
The Unseen Power: A History (Routledge Communication Series)
by Scott M. CutlipBased largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.
Unsettling Translation: Studies in Honour of Theo Hermans
by Mona BakerThis collection engages with translation and interpreting from a diverse but complementary range of perspectives, in dialogue with the seminal work of Theo Hermans. A foundational figure in the field, Hermans’s scholarly engagement with translation spans several key areas, including history of translation, metaphor, norms, ethics, ideology, methodology, and the critical reconceptualization of the positioning of the translator and of translation itself as a social and hermeneutic practice. Those he has mentored or inspired through his lectures and pioneering publications over the years are now household names in the field, with many represented in this volume. They come together here both to critically re-examine translation as a social, political and conceptual site of negotiation and to celebrate his contributions to the field. The volume opens with an extended introduction and personal tribute by the editor, which situates Hermans’s work within the broader development of critical thinking about translation from the 1970s onward. This is followed by five parts, each addressing a theme that has been broadly taken up by Theo Hermans in his own work: translational epistemologies; historicizing translation; performing translation; centres and peripheries; and digital encounters. This is important reading for translation scholars, researchers and advanced students on courses covering key trends and theories in translation studies, and those engaging with the history of the discipline.
Unspeak: How Words Become Weapons, How Weapons Become a Message, and How That Message Becomes Reality (Books That Changed the World)
by Steven Poole“A sharply articulated, well-documented expos of the political and economic manipulation of language . . . Fans of Orwell, take heart.”—Kirkus ReviewsWhat do the phrases “pro-life,” “intelligent design,” and “the war on terror” have in common? Each of them is a name for something that smuggles in a highly charged political opinion. Words and phrases that function in this special way go by many names. Some writers call them “evaluative-descriptive terms.” Others talk of “terministic screens” or discuss the way debates are “framed.” Author Steven Poole calls them Unspeak. Unspeak represents an attempt by politicians, interest groups, and business corporations to say something without saying it, without getting into an argument and so having to justify itself. At the same time, it tries to unspeak—in the sense of erasing or silencing—any possible opposing point of view by laying a claim right at the start to only one way of looking at a problem. Recalling the vocabulary of George Orwell’s 1984, as an Unspeak phrase becomes a widely used term of public debate, it saturates the mind with one viewpoint while simultaneously makes an opposing view ever more difficult to enunciate. In this fascinating book, Poole traces modern Unspeak and reveals how the evolution of language changes the way we think.“Unspeak deserves a place in every journalist’s vocabulary.”—Slate“This book takes no word at face value, which will anger some and enlighten others, just as a book of social and linguistic commentary should.”—Publishers Weekly“As we approach yet another political campaign season, this remarkable new book examines the intersection where words and politics collide.”—Tucson Citizen
Unsupervised Feature Extraction Applied to Bioinformatics: A PCA Based and TD Based Approach (Unsupervised and Semi-Supervised Learning)
by Y-h. TaguchiThis book proposes applications of tensor decomposition to unsupervised feature extraction and feature selection. The author posits that although supervised methods including deep learning have become popular, unsupervised methods have their own advantages. He argues that this is the case because unsupervised methods are easy to learn since tensor decomposition is a conventional linear methodology. This book starts from very basic linear algebra and reaches the cutting edge methodologies applied to difficult situations when there are many features (variables) while only small number of samples are available. The author includes advanced descriptions about tensor decomposition including Tucker decomposition using high order singular value decomposition as well as higher order orthogonal iteration, and train tenor decomposition. The author concludes by showing unsupervised methods and their application to a wide range of topics. Allows readers to analyze data sets with small samples and many features;Provides a fast algorithm, based upon linear algebra, to analyze big data;Includes several applications to multi-view data analyses, with a focus on bioinformatics.
Unsupervised Feature Extraction Applied to Bioinformatics: A PCA Based and TD Based Approach (Unsupervised and Semi-Supervised Learning)
by Y-h. TaguchiThis updated book proposes applications of tensor decomposition to unsupervised feature extraction and feature selection. The author posits that although supervised methods including deep learning have become popular, unsupervised methods have their own advantages. He argues that this is the case because unsupervised methods are easy to learn since tensor decomposition is a conventional linear methodology. This book starts from very basic linear algebra and reaches the cutting edge methodologies applied to difficult situations when there are many features (variables) while only small number of samples are available. The author includes advanced descriptions about tensor decomposition including Tucker decomposition using high order singular value decomposition as well as higher order orthogonal iteration, and train tensor decomposition. The author concludes by showing unsupervised methods and their application to a wide range of topics.
Unternehmensgeschichte kommunizieren: Marken differenzieren – Identität stärken – Verantwortung zeigen – Erfolg messen (essentials)
by Felix Krebber Reimer StobbeDieses essential bietet komprimiertes Wissen, wie Unternehmensgeschichte in der Unternehmenskommunikation thematisiert werden kann. Ziel ist es, Unternehmen/Produkte am Markt zu differenzieren, Mitarbeitenden Identität zu stiften und der Öffentlichkeit Verantwortungsbewusstsein zu zeigen. Es wird veranschaulicht, wie Strategische Geschichtskommunikation auf Kommunikationsziele einzahlt, wie sich Themen zuschneiden, Kanäle auswählen und Wirkungen messen lassen. Ein Praxis-Case schildert, wie Geschichtskommunikation messbar zur Erreichung der Unternehmensziele beiträgt.
Unternehmenskommunikation im Zeitalter der digitalen Transformation: Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen
by Bodo Kirf Kai-Nils Eicke Souren SchömburgDieses Buch erklärt, wie die Digitalisierung sämtliche Strukturen und Prozesse im Kommunikationsmanagement von Unternehmen verändert und wie Strategien, Konzepte, Aufgabenverteilung und Instrumenteneinsatz angepasst werden müssen, um alle Stakeholder punktgenau zu erreichen. Die Autoren zeigen – wissenschaftlich fundiert und gleichzeitig für die Praxis aufbereitet –, was bei der Transformation einer Kommunikationsorganisation beachtet werden muss, damit interne und externe Stakeholder die richtigen Botschaften über die passenden Kanäle erhalten. Ein kompaktes Buch, das den Lesern in Zeiten von zunehmender Vernetzung wertvolle Orientierung bietet und direkt im Arbeitsalltag anwendbar ist.Neu in der aktualisierten 2. Auflage: Für Leser kostenlose, zusätzliche Fragen und Antworten zum Buch in der Springer-Nature-Flashcards-App.
Unternehmenskommunikation in Restrukturierungsphasen: Mit strategischer Kommunikation den Wandel erfolgreich gestalten
by Ulrich GartnerDieses Buch liefert Verantwortlichen in Kommunikation, Management und Personalwesen einen praktischen Leitfaden für die professionelle interne und externe Kommunikation von Restrukturierungsprogrammen in Unternehmen. Von Sparmaßnahmen über Personalabbau bis zur Schließung kompletter Standorte: Wechselnde wirtschaftliche Rahmenbedingungen und die damit einhergehenden Veränderungen stellen nicht nur operativ eine Herausforderung dar, sondern benötigen auch eine kluge Kommunikation. Misslingt diese, können langfristige Kosten durch Kollateralschäden wie sinkende Mitarbeitermotivation oder Reputationseinbußen die kurzfristig erzielten Einsparungen zunichtemachen.Dieses Buch zeigt kompakt auf, wie Sie entscheidende Stakeholder identifizieren, kommunikative Ziele definieren und die Infrastruktur, Inhalte und Instrumente entwickeln, mit denen Sie diese Ziele strategisch planvoll erreichen.Der Autor gibt dazu handfeste Tipps, schildert konkrete Vorgehensweisen und stellt zielgerichtete Fragen für den Erfolg in schwierigen Zeiten.
Unternehmenskommunikation neu gestalten: Corporate Communication fit machen für eine zeitgemäße Ausrichtung – mit Self-Assessment, Checklisten und Templates
by Uwe SeebacherDas Buch macht deutlich, warum eine Neugestaltung der Unternehmenskommunikation erforderlich ist und bietet zugleich praktikable Konzepte und Leitfäden für die Umsetzung.Die Kommunikationsabteilungen haben die Möglichkeiten der Digitalisierung, Virtualisierung und Künstlichen Intelligenz bislang viel zu wenig genutzt. Zudem leiden Unternehmen – wie auch Politik und öffentliche Institutionen – unter einem Glaubwürdigkeitsverlust in der Gesellschaft. Um Krisen aktiv vorzubeugen, müssen Unternehmen in der Lage sein, Vertrauen und Glaubwürdigkeit aufzubauen. Das erfordert ein völlig neues Interaktionssystem, das agil, datengetrieben, vorausschauend, schnell und interaktiv statt nur kommunikativ und reaktiv ist.Dafür muss eine zeitgemäße, datenbasierte 24/7 All-2-All (A2A) Interaktionsstruktur aufgebaut, Prozesse optimiert, wiederkehrende Aufgaben automatisiert sowie aktuelle Konzepte und Technologien für die Interaktion genutzt werden. Damit lassen sich Kosteneinsparungen,verkürzte Bearbeitungszeiten, Steigerung der Effizienz und Effektivität des Interaktionsprozesses und eine verbesserte Markenaktivierungen erreichen aber auch kommunikative Risiken minimieren und Shitstorms vermeiden. Am Ende steht ein nachweisbarer Beitrag zu den Unternehmensergebnissen.Das Buch bietet ein Prozessmodell zur Transformation der Unternehmenskommunikation als Leitfaden für die Transformation. Ein Self-Assessment-Tool ermöglicht die aktuelle Standortbestimmung und ist damit der Ausgangspunkt für die Optimierung. Abgerundet wird der Inhalt durch eine CommTechStack-Empfehlung.Aus dem InhaltTheoretische und methodische GrundlagenVon der Unternehmenskommunikation zur UnternehmensinteraktionSo sieht die neue Welt der Unternehmenskommunikation ausDas Prozessmodell zur Transformation der UnternehmenskommunikationDas Self-Assessment als Standort-BestimmungDer InTechStack für vorausschauende A2A-UnternehmensinteraktionLeserstimmen„Dieses Buch ist ein wichtiger Meilenstein für die Neuausrichtung und Neubewertung der Unternehmenskommunikation im industriellen Sektor. Die Welt der Kommunikation verändert sich rasant, und die Entwicklung von traditionellen, starren Kommunikationsprozessen hin zu einer dynamischen Interaktion, die neues Wissen schnell aufnimmt und antizipiert, ist eine große Herausforderung für Marketer. Das Buch bietet sowohl eine valide Ableitung der Notwendigkeit dieses Veränderungsprozesses aus wissenschaftlicher Sicht, als auch Unterstützung für die Praxis mit vielen Handlungsanweisungen, Tipps und Vorlagen zur Do-it-yourself-Anwendung und Umsetzung.“Tanja Auernhamer , Leiterin der Unternehmenskommunikation & Pressesprecherin, Bundesverband Industrielle Kommunikation e.V. (bvik)„Dies ist ein wunderbarer 'Leitfaden', um die Unternehmenskommunikation neu zu beleben, zu überdenken und den ständig wachsenden inhaltlichen und zielgruppenspezifischen Herausforderungen zu begegnen. Der Handlungsbedarf wird vor dem Hintergrund der historischen Entwicklung und der wachsenden Bedeutung der Unternehmenskommunikation leicht verständlich beschrieben. Viele neue Begriffe werden klar hergeleitet und erläutert. Wer ein wenig in der Materie ist, wird sich schnell zurechtfinden und kann mit den mitgelieferten Vorlagen direkt in die Umsetzung gehen.“Sönke Caro, Leiter Direktkommunikation, Verkaufsförderung & Kundenzufriedenheit, STILL GmbH
Unternehmenspolitik, Identität und Kommunikation
by Markus Niederhäuser Nicole RosenbergerIm Kräftefeld von Unternehmenszielen, Identität und Reputation besitzt die Unternehmenskommunikation Hebelwirkung. Die Autoren zeigen auf, wie identitätsorientierte Kommunikation funktioniert. Sie integrieren verschiedene Modelle aus den Disziplinen Marketing, Branding, Corporate Identity und Unternehmensführung. Ihr konkretes Modell ermöglicht es, die komplexen Aufgaben der strategischen Kommunikation vereinfacht zu beschreiben und ganzheitlich zu lösen. Verschiedene Unternehmensbeispiele aus Deutschland, Österreich und der Schweiz illustrieren, wie Organisationen ihre Kommunikation auf die unternehmerischen Werttreiber ausrichten.
Untersuchung an Leistungsverstärkern mit Gegenkopplung
by Robert PauloDer in diesem Buch weiterentwickelte Prozess erlaubt eine Optimierung von HF-Leistungsverstärkern zunächst ohne Gegenkopplung mit Hilfe schneller Wechselspannungssimulationen. Ein passendes Parallelnetzwerk, welches verschiedene Parallelgegenkopplungen enthalten kann, wird im Anschluss rein analytisch hinzugefügt. Die Optimierung kann auf Verstärker in einfacher Emitterschaltung, wahlweise mit Kaskodetransistor und mit einer beliebigen Anzahl aufgestapelter Transistoren angewendet werden.Ein weiterer Schwerpunkt ist die Stabilitätsbetrachtung. Es wird gezeigt, wie eine vermaschte Rückführung im Layout eine deutliche Verbesserung der Stabilität bewirkt. Hierfür war eine Erweiterung der klassischen Analyse für die Schleifenverstärkung notwendig.Der Autor führt den Leser durch die analytischen Betrachtungen der einzelnen Schwerpunkte hin zu den simulativen Untersuchungen und verifiziert die Ergebnisse anhand von Messergebnissen gefertigter Verstärkerschaltungen in einer BiCMOS-Technologie. Dem Leser werden zudem beispielhaft sowohl für die Verstärkeroptimierung als auch für die Stabilitätsuntersuchung leistungsstarke Werkzeuge für die Einbettung in eine CAD-Umgebung an die Hand gegeben.
Untranslatability: Interdisciplinary Perspectives (Routledge Advances in Translation and Interpreting Studies)
by Duncan Large Motoko Akashi Wanda Józwikowska Emily RoseThis volume is the first of its kind to explore the notion of untranslatability from a wide variety of interdisciplinary perspectives and its implications within the broader context of translation studies. Featuring contributions from both leading authorities and emerging scholars in the field, the book looks to go beyond traditional comparisons of target texts and their sources to more rigorously investigate the myriad ways in which the term untranslatability is both conceptualized and applied. The first half of the volume focuses on untranslatability as a theoretical or philosophical construct, both to ground and extend the term’s conceptual remit, while the second half is composed of case studies in which the term is applied and contextualized in a diverse set of literary text types and genres, including poetry, philosophical works, song lyrics, memoir, and scripture. A final chapter examines untranslatability in the real world and the challenges it brings in practical contexts. Extending the conversation in this burgeoning contemporary debate, this volume is key reading for graduate students and researchers in translation studies, comparative literature, gender studies, and philosophy of language. The editors are grateful to the University of East Anglia Faculty of Arts and Humanities, who supported the book with a publication grant.
Unveiling Semiotic Codes of Fake News and Misinformation: Contemporary Theories and Practices for Media Professionals
by Tatiana IskanderovaThis book offers a comprehensive exploration of the widespread issue of fake news and misinformation. Using real-life examples and semiotic theory, the author demonstrates how language, images, and symbols are being utilized in media production and distribution with the intention of altering the perception of individuals and shaping their beliefs. The book also addresses how social and cultural factors influence the spread of information and emphasizes the importance of understanding the context in which information is being received and shared. This book is a must-read for anyone seeking to understand the impact of fake news and misinformation on society, especially academics, researchers, journalists, policymakers, and media professionals at all levels. The author provides contemporary theories and practical strategies to navigate the complex and ever-changing media landscape.