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Valuable Content Marketing
by Sonja Jefferson Sharon TantonUnthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to start doing things differently. From websites to white papers, blogs to tweets, to newsletters and video, now more than ever content is king in the digital world. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through traditional print methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.
Value-Added Services for Next Generation Networks
by Thierry Van de VeldeIn the NGN world, no truer words are spoken than "the future is now." And the competition in the information networking arena will only intensify in the next 5-10 years. Choosing the correct NGN-VAS strategy now will set your company apart. Value Added Services for Next Generation Networks examines the quest for the real added value in modern commu
Values and Choices in Television Discourse: A View from Both Sides of the Screen
by Roberta Piazza Louann Haarman Anne CabornThe high-pressured, fast-paced environment of television production leaves little time for producers to reflect on how the potentialities of texts and images will be interpreted outside of the immediate broadcast imperatives. This volume brings together the producers and analysts of television in a formal and productive way.
Vanity Fair 100 Years: From the Jazz Age to Our Age
by Graydon Carter&“Page after page of stunningly rendered images. . . . go to the party that is Vanity Fair. This time, we&’re all invited.&” —The New York Times In words, photography, and illustrations, this book spans a century of personality and power, art and commerce, current events, crises, and culture both highbrow and low, as chronicled in the magazine Vanity Fair. From its inception in 1913, through the Jazz Age and the Depression, to its reincarnation in the boom-boom Reagan years, to the image-saturated Information Age, Vanity Fair has presented the modern era as it unfolded, using wit, imagination, peerless literary narrative, and bold, groundbreaking imagery from the greatest photographers, artists, and illustrators of the day. This sumptuous book takes a decade-by-decade look at the world as seen by the magazine, with stops to describe the incomparable editor Frank Crowninshield and the birth of the Jazz Age Vanity Fair, the magazine&’s controversial rebirth in 1983, and the history of the glamorous Vanity Fair Oscar Party.
The Vanity Fair Diaries: 1983 - 1992
by Tina BrownNamed one of the best books of 2017 by Time, People, The Guardian, Paste Magazine, The Economist, Entertainment Weekly, & VogueTina Brown kept delicious daily diaries throughout her eight spectacular years as editor-in-chief of Vanity Fair. Today they provide an incendiary portrait of the flash and dash and power brokering of the Excessive Eighties in New York and Hollywood.The Vanity Fair Diaries is the story of an Englishwoman barely out of her twenties who arrives in New York City with a dream. Summoned from London in hopes that she can save Condé Nast's troubled new flagship Vanity Fair, Tina Brown is immediately plunged into the maelstrom of the competitive New York media world and the backstabbing rivalries at the court of the planet's slickest, most glamour-focused magazine company. She survives the politics, the intrigue, and the attempts to derail her by a simple stratagem: succeeding. In the face of rampant skepticism, she triumphantly reinvents a failing magazine.Here are the inside stories of Vanity Fair scoops and covers that sold millions—the Reagan kiss, the meltdown of Princess Diana's marriage to Prince Charles, the sensational Annie Leibovitz cover of a gloriously pregnant, naked Demi Moore. In the diary's cinematic pages, the drama, the comedy, and the struggle of running an "it" magazine come to life. Brown's Vanity Fair Diaries is also a woman's journey, of making a home in a new country and of the deep bonds with her husband, their prematurely born son, and their daughter.Astute, open-hearted, often riotously funny, Tina Brown's The Vanity Fair Diaries is a compulsively fascinating and intimate chronicle of a woman's life in a glittering era.
The Vanity Fair Diaries: 1983 - 1992
by Tina Brown'Indiscreet, brilliantly observed, frequently hilarious' Evening Standard'Hang on - it's a wild ride' Meryl StreepIt's 1983. A young Englishwoman arrives in Manhattan on a mission. Summoned in the hope that she can save Condé Nast's troubled new flagship Vanity Fair, Tina Brown is plunged into the maelstrom of competitive New York media. She survives the politics and the intrigue by a simple stratagem: succeeding. Here are the inside stories of the scoops and covers that sold millions: the Reagan kiss, the meltdown of Princess Diana's marriage to Prince Charles, the sensational Annie Leibovitz cover of a gloriously pregnant, naked Demi Moore. Written with dash and verve, the diary is also a sharply observed account of New York and London society. In its cinematic pages the drama, comedy and struggle of raising a family and running an 'it' magazine come to life.
The Vanity Fair Diaries: 1983–1992
by Tina BrownTina Brown kept delicious daily diaries throughout her eight spectacular years as editor-in-chief of Vanity Fair. Today they provide an incendiary portrait of the flash and dash and power brokering of the Excessive Eighties in New York and Hollywood.'A fabulous odyssey ... I read it in a mad frenzy' Stephen Fry'Full of creative glee, passion and wild-ride excitement' Simon Schama'Hang on - it's a wild ride' Meryl StreepThe Vanity Fair Diaries is the story of an Englishwoman barely out of her twenties who arrives in New York City with a dream. Summoned from London in hopes that she can save Condé Nast's troubled new flagship Vanity Fair, Tina Brown is immediately plunged into the maelstrom of the competitive New York media world and the backstabbing rivalries at the court of the planet's slickest, most glamour-focused magazine company. She survives the politics, the intrigue and the attempts to derail her by a simple stratagem: succeeding. In the face of rampant skepticism, she triumphantly reinvents a failing magazine.Here are the inside stories of Vanity Fair scoops and covers that sold millions: the Reagan kiss, the meltdown of Princess Diana's marriage to Prince Charles, the sensational Annie Leibovitz cover of a gloriously pregnant, naked Demi Moore. In the diary's cinematic pages, the drama, comedy and struggle of running an 'it' magazine come to life. Brown's Vanity Fair Diaries is also a woman's journey, of making a home in a new country and of the deep bonds with her husband, their prematurely born son and their daughter.Astute, open-hearted, often riotously funny, Tina Brown's The Vanity Fair Diaries is a compulsively fascinating and intimate chronicle of a woman's life in a glittering era.(p) Macmillan US 2017 Written and Read by Tina Brown
Vanity Fairs: Another View of the Economy of Attention
by Georg FranckThis book offers readers a comprehensive introduction to the economy of attention from the perspective of the basic motive of the pursuit of attention: self-esteem. As a jumping-off point, it states the stark equation at the heart of this economy— that the self-esteem one can afford depends on one’s income of appreciative attention. The information markets in which participants compete to play a role in the consciousness of others are described as ‘vanity fairs’. Since the pursuit of self-esteem is highly effective when it comes to mobilizing human energies, vanity fairs are not just playgrounds of individual passions, but have been utilized by society since time immemorial as markets for particularly challenging demands.Starting with an analysis of the interface that connects the social economy of attention with the intra-psychic economy of self-esteem, the book then examines two main cases in point: modern science and the post-modern media culture. On the one hand we have scientists working for a ‘wage of fame’, who invest their own attention into getting the attention of others. On the other, today’s dominant media have left the sale of information behind to focus solely on the attraction of attention, which is sold as a service to the advertising industry. In each case the use of attention as a means of payment is key to its phenomenal success. But success comes at a price: the dark side of this monetization of attention is a kind of ’climate change’ in the collective mental sphere which threatens the very existence of our social fabric.
Vanity Fair's Schools For Scandal: The Inside Dramas at 16 of America's Most Elite Campuses—Plus Oxford!
by Graydon CarterVanity Fair editor Graydon Carter shares a definitive, provocative collection of the magazine’s finest dispatches on the political, sexual, and administrative scandals that have swept our nation’s campuses.Vanity Fair’s Schools for Scandal, edited by Graydon Carter, with an introduction by Cullen Murphy, brings together the magazine’s finest reporting on the scandals that have swept our nation’s most elite campuses over the past twenty-five years—all in one definitive, provocative volume. The stories collected here speak to an American obsession with status and to the lengths we will go to achieve it, preserve it, or destroy it—from the enduring, shadowy influence of Yale’s secret societies to the infamous “senior salute” at St. Paul’s School; from the false accusations in the Duke lacrosse team’s infamous rape case to the (mis)reportage of a sexual assault at the University of Virginia; from a deadly extreme-sport episode at Oxford to the Keystone Kop theft of a college’s rare books to the allegations of fraud by the now-shuttered Trump University. Vanity Fair’s Schools for Scandal brings focus to the perils facing American education today and how the life of the mind, and the significance of the institutions meant to foster it, has been negatively impacted by the partisan politics of privatization, tensions over so-called political correctness, the fraught dynamic of the teacher-student relationship, and what happens when visions for a bold future collide with the desire to maintain hidebound (or venerable) traditions. With an array of Vanity Fair’s signature writers—including Buzz Bissinger, William D. Cohan, Sarah Ellison, Evgenia Peretz, Todd S. Purdum, and Sam Tanenhaus, among others—Vanity Fair’s Schools for Scandal presents a compelling if troubling account of the state of elite education today, and the evolving social, sexual, racial, and economic forces that have shaped it.
Variable Valve Timings: Memoirs of a car tragic
by Chris HarrisTyre destruction, power slides and continuous droolingChris Harris has driven more cars than most people could ever dream of. His vast knowledge is legendary. He calls it 'unhinged geekery'. But we call it infectious enthusiasm, adrenaline-fueled escapism and peerless journalistic rigour and integrity.And then there are his famous skills at the wheel, from city cars to rally cars, F1 to vintage, not forgetting the Guinness World Record 3.4km sideways in an electric car.And now for the first time, Harris is going all out with that unhinged geekery, and takes us down the road of his life-long adventure with the automobile - from the Scalextric track to the Nürburgring 24 Hour, via his own formative low-powered Somerset version of The Dukes of Hazard.A highly individual, petrol-soaked life story that's all down to variable valve timings.
Variational Methods for Machine Learning with Applications to Deep Networks
by Lucas Pinheiro Cinelli Matheus Araújo Marins Eduardo Antônio Barros da Silva Sérgio Lima NettoThis book provides a straightforward look at the concepts, algorithms and advantages of Bayesian Deep Learning and Deep Generative Models. Starting from the model-based approach to Machine Learning, the authors motivate Probabilistic Graphical Models and show how Bayesian inference naturally lends itself to this framework. The authors present detailed explanations of the main modern algorithms on variational approximations for Bayesian inference in neural networks. Each algorithm of this selected set develops a distinct aspect of the theory. The book builds from the ground-up well-known deep generative models, such as Variational Autoencoder and subsequent theoretical developments. By also exposing the main issues of the algorithms together with different methods to mitigate such issues, the book supplies the necessary knowledge on generative models for the reader to handle a wide range of data types: sequential or not, continuous or not, labelled or not. The book is self-contained, promptly covering all necessary theory so that the reader does not have to search for additional information elsewhere. Offers a concise self-contained resource, covering the basic concepts to the algorithms for Bayesian Deep Learning;Presents Statistical Inference concepts, offering a set of elucidative examples, practical aspects, and pseudo-codes;Every chapter includes hands-on examples and exercises and a website features lecture slides, additional examples, and other support material.
Variedades de la lengua española
by Francisco Moreno-FernándezVariedades de la lengua española ofrece un panorama general de la variación dialectal y sociolingüística en el espacio hispanohablante, presentado por uno de los más prestigiosos expertos en la materia. La lectura de este manual permitirá familiarizarse con los rasgos que distinguen las diferentes variedades geográficas del español, con una comprensión adicional de las causas históricas y políticas de sus diferencias y de sus implicaciones sociales. Cada capítulo incluye sugerencias de lecturas complementarias y propone temas de debate e investigación, así como un glosario que explica la terminología algo más especializada. Complementariamente, el texto remite a materiales audiovisuales disponibles en la red que permiten una aproximación más directa a las variedades del español. Estas páginas son de interés tanto para los hispanohablantes nativos como para los no nativos interesados por la diversidad dialectal. Asimismo, esta obra puede servir como texto primario, de apoyo o complementario para los estudiantes, el profesorado y los hispanistas interesados por el conocimiento de las variedades geográficas y sociales de la lengua española.
Varieties Of Tone
by Richard D. KortumIn clear and lively prose that avoids jargon, the author carefully and systematically examines the many kinds of subtly nuanced words or word-pairs of everyday discourse such as 'and'-'but', 'before'-'ere', 'Chinese'-'Chink', and 'sweat'-'perspiration', that have proven resistant to truth-conditional explanations of meaning.
VBR Video Traffic Models (Focus Ser.)
by Savera Tanwir Harry G. PerrosThere has been a phenomenal growth in video applications over the past few years. An accurate traffic model of Variable Bit Rate (VBR) video is necessary for performance evaluation of a network design and for generating synthetic traffic that can be used for benchmarking a network. A large number of models for VBR video traffic have been proposed in the literature for different types of video in the past 20 years. Here, the authors have classified and surveyed these models and have also evaluated the models for H.264 AVC and MVC encoded video and discussed their findings.
VC++ MFC Extensions by Example
by John SwankeExtend and modify MFC code to meet your needs! Author John Swanke delivers studied examples to give you a jump-start on creating more sophisticated and powerful applications. Each example is fully annotated and ready to insert into the your application --
VCSEL Industry: Communication and Sensing (The ComSoc Guides to Communications Technologies)
by Babu Dayal Padullaparthi Jim Tatum Kenichi IgaA hands-on reference to the technical, commercial, and industrial aspects of VCSEL technology In VCSEL Industry: Communication and Sensing, a team of distinguished researchers and manufacturing professionals deliver a thorough and practical reference guide to vertical-cavity surface-emitting lasers (VCSELs) for young entrepreneurs, investors, venture capitalists, and researchers. The authors offer comprehensive descriptions of the technology involved, as well as a robust exploration of the industry and commercial landscape in which VCSELs exist. In VCSEL Industry: Communication and Sensing, distinguished researchers and manufacturing professionals Dr. Padullaparthi Babu Dayal, Dr. Jim A Tatum and Prof. Kenichi Iga deliver a thorough and practical reference guide to vertical-cavity surface-emitting lasers (VCSELs) for young entrepreneurs, investors, venture capitalists, and researchers. The authors offer comprehensive descriptions of the technology involved, as well as a robust exploration of the industry and commercial landscape in which VCSELs exist. The book contains numerous illustrations and schematics of the anatomy of VCSEL product developments and an insightful discussion of the proliferation of VCSELs in photonics and optics. There is also a dedicated section on photoreceivers used for VCSEL-based data communications and sensing. VCSEL Industry: Communication and Sensing provides readers with an accessible, commercial perspective of an important technology while offering just enough technical detail to make sense of the subject. The book also includes: A thorough introduction to VCSELs, including discussions of semiconductor lasers, materials, wavelengths, and why VCSELs are attractive for photonics applications Comprehensive explorations of the VCSEL industry, including market demands, an industry landscape, descriptions of commercial products based on VCSELs, and business models Practical discussions of VCSELs for data communication, including high-speed VCSELs, gain and parasitic effects on bandwidth and speed, and form factors and standards In-depth examinations of VCSEL arrays for sensing, including high-power VCSELs in consumer electronics Perfect for early-career researchers, engineers, entrepreneurs, investors, and managers, VCSEL Industry: Communication and Sensing will also prove to be an invaluable addition to the libraries of executives from across the semiconductor industry.
Vehicular Ad Hoc Networks: Futuristic Technologies for Interactive Modelling, Dimensioning, and Optimization
by Muhammad ArifWith the evolution of technology and sudden growth in the number of smart vehicles, traditional Vehicular Ad hoc NETworks (VANETs) face several technical challenges in deployment and management due to less flexibility, scalability, poor connectivity, and inadequate intelligence. VANETs have raised increasing attention from both academic research and industrial aspects resulting from their important role in driving assistant system. Vehicular Ad Hoc Networks focuses on recent advanced technologies and applications that address network protocol design, low latency networking, context-aware interaction, energy efficiency, resource management, security, human-robot interaction, assistive technology and robots, application development, and integration of multiple systems that support Vehicular Networks and smart interactions. Simulation is a key tool for the design and evaluation of Intelligent Transport Systems (ITS) that take advantage of communication-capable vehicles in order to provide valuable safety, traffic management, and infotainment services. It is widely recognized that simulation results are only significant when realistic models are considered within the simulation tool chain. However, quite often research works on the subject are based on simplistic models unable to capture the unique characteristics of vehicular communication networks. The support that different simulation tools offer for such models is discussed, as well as the steps that must be undertaken to fine-tune the model parameters in order to gather realistic results. Moreover, the book provides handy hints and references to help determine the most appropriate tools and models. This book will promote best simulation practices in order to obtain accurate results.
Vehicular ad hoc Networks
by Claudia Campolo Antonella Molinaro Riccardo ScopignoThis book presents vehicular ad-hoc networks (VANETs) from the their onset, gradually going into technical details, providing a clear understanding of both theoretical foundations and more practical investigation. The editors gathered top-ranking authors to provide comprehensiveness and timely content; the invited authors were carefully selected from a list of who's who in the respective field of interest: there are as many from Academia as from Standardization and Industry sectors from around the world. The covered topics are organized around five Parts starting from an historical overview of vehicular communications and standardization/harmonization activities (Part I), then progressing to the theoretical foundations of VANETs and a description of the day-one standard-compliant solutions (Part II), hence going into details of vehicular networking and security (Part III) and to the tools to study VANETs, from mobility and channel models, to network simulators and field trial methodologies (Part IV), and finally looking into the future of VANETs by investigating alternative, complementary communication technologies, innovative networking paradigms and visionary applications (Part V). The way the content is organized, with a differentiated level of technical details, makes the book a valuable reference for a large pool of target readers ranging from undergraduate, graduate and PhD students, to wireless scientists and engineers, to service providers and stakeholders in the automotive, ITS, ICT sectors.
Vehicular Ad-hoc Networks for Smart Cities: Third International Workshop, 2019 (Advances in Intelligent Systems and Computing #1144)
by Anis Laouiti Amir Qayyum Mohamad Naufal Mohamad SaadThis book presents selected papers from the Third International Workshop on Vehicular Ad-hoc Networks for Smart Cities, Paris, 2019. Future smart cities are well placed to profit from extraordinary mobile infrastructures. IWVSC'2019 brings together experts from both academia and industry to discuss recent developments in vehicular networking technologies and their interaction with future smart cities in order to promote further research activities and challenges.
The Velvet Revolution at Work: The Rise of Employee Engagement, the Fall of Command and Control
by John SmytheWhat drives or delivers engaged people? Employers need to focus on creating the right conditions. Employers can't impose engagement: people need to choose to engage themselves. In The Velvet Revolution at Work, the follow-up to his best-selling The CEO: Chief Engagement Officer, John Smythe explains that the essential ingredient of the right conditions is a culture of distributed leadership which enables people at work to liberate their creativity to deliver surprisingly good results for their institution and themselves. Using models, examples and anecdotes from his client research he goes on to demonstrate exactly how to design an engagement process; one that is integrated with your business strategy and that is sustainable.
El vendedor de silencio
by Enrique Serna«No pedía mucho, carajo, sólo que lo dejaran prostituirse a su modo.» A mediados del siglo XX, Carlos Denegri era el líder de opinión más influyente de México. Reportero estrella del diario Excélsior, tenía una red de contactos internacionales envidiada por todos los periodistas. Mimado por el poder, como columnista político sobresalió por su falta de escrúpulos, al grado de que Julio Scherer lo llamó "el mejor y el más vil de los reporteros". Industrializó el "chayote" cuando esa palabra todavía no se usaba en la jerga política. En su Fichero Político, donde fungía como vocero extraoficial de la Presidencia y cobraba todas las menciones, podía difamar a cualquiera con impunidad absoluta. Según Carlos Monsiváis, un coscorrón en esa columna representaba "una temporada en el infierno" para cualquier aspirante a un cargo público. Aunque ganaba millones por publicar alabanzas, se hizo más rico aúnpor medio de la extorsión, callándose lo que sabía de sus poderosos clientes. La personalidad pública de Carlos Denegri es indisociable de las atroces vejaciones misóginas que cometió en su vida privada. Era tan prepotente y déspota en el trato con las mujeres como en el periodismo, de modo que su patología fue a la vez íntima y social. Radiografía del machismo a la mexicana y epitafio de la dictadura perfecta, esta novela es un estudio de carácter incisivo y mordaz, sustentado en un arduo trabajo de investigación, que por momentos linda con la farsa trágica. Enrique Serna vuelve a una de sus vetas narrativas predilectas, la reconstrucción del pasado, para entregarnos un fresco histórico apasionante. La crítica ha dicho: «El arte de Serna consiste en una serie de procedimientos encaminados a hacernos más persuasiva la ilusión realista -esa que sólo puede darse en la mejor literatura-, a comunicar al lector la sensación de estar directamente enfrentado con la vida.» Ignacio Solares «En sus novelas y cuentos descubrimos un arte consumado de la sorpresa, una ferocidad no exenta de gracia y un sentido del sarcasmo que nunca se rebaja a la mera caricatura.» Claude Fell «Quien se acerca a las narraciones de Enrique Serna ríe mucho durante la lectura y al llegar al punto final un ligero malestar lo hace quedarse un tiempo pensativo, como si se reconociera de pronto en el patetismo de los personajes.» Eduardo Antonio Parra «Reconozco en Serna el entendimiento profundo, casi quisquilloso, que consiste en poner el archivo al servicio de la ficción y no ejercer ni de amanuense erudito ni de mero coleccionista de avisos y extravagancias.» Christopher Domínguez
El vendedor de silencio
by Enrique Serna«No pedía mucho, carajo, sólo que lo dejaran prostituirse a su modo.» Novela ganadora del Premio Xavier Villaurrutia 2019. "El asunto histórico corresponde a tiempos próximos al nuestro, transformados en su novela en materia literaria gracias al brío de su discurso narrativo, la verosimilitud de personajes y situaciones, la velocidad de su prosa y su empeño en no dejar nada al azar, en atar todos los cabos. Serna obliga al lector a acompañarlo en cada una de sus acciones y a vivirlas con él." El jurado del Premio Xavier Villaurrutia. A mediados del siglo XX, Carlos Denegri era el líder de opinión más influyente de México. Reportero estrella del diario Excélsior, tenía una red de contactos internacionales envidiada por todos los periodistas. Mimado por el poder, como columnista político sobresalió por su falta de escrúpulos, al grado de que Julio Scherer lo llamó "el mejor y el más vil de los reporteros". Industrializó el "chayote" cuando esa palabra todavía no se usaba en la jerga política. En su Fichero Político, donde fungía como vocero extraoficial de la Presidencia y cobraba todas las menciones, podía difamar a cualquiera con impunidad absoluta. Según Carlos Monsiváis, un coscorrón en esa columna representaba "una temporada en el infierno" para cualquier aspirante a un cargo público. Aunque ganaba millones por publicar alabanzas, se hizo más rico aún por medio de la extorsión, callándose lo que sabía de sus poderosos clientes. La personalidad pública de Carlos Denegri es indisociable de las atroces vejaciones misóginas que cometió en su vida privada. Era tan prepotente y déspota en el trato con las mujeres como en el periodismo, de modo que su patología fue a la vez íntima y social. Radiografía del machismo a la mexicana y epitafio de la dictadura perfecta, esta novela es un estudio de carácter incisivo y mordaz, sustentado en un arduo trabajo de investigación, que por momentos linda con la farsa trágica. Enrique Serna vuelve a una de sus vetas narrativas predilectas, la reconstrucción del pasado, para entregarnos un fresco histórico apasionante. La crítica ha dicho: «Es una importante aportación a la historia y la literatura contemporáneas de México, salida de la pluma -o la laptop- de un autor caracterizado por su implacable ironía y su valiente voluntad estilística, virtudes que lo convierten en uno de los narradores imprescindibles de nuestro tiempo.» El jurado del Premio Xavier Villaurrutia 2019 «El arte de Serna consiste en una serie de procedimientos encaminados a hacernos más persuasiva la ilusión realista -esa que sólo puede darse en la mejor literatura-, a comunicar al lector la sensación de estar directamente enfrentado con la vida.» Ignacio Solares «En sus novelas y cuentos descubrimos un arte consumado de la sorpresa, una ferocidad no exenta de gracia y un sentido del sarcasmo que nunca se rebaja a la mera caricatura.» Claude Fell «Quien se acerca a las narraciones de Enrique Serna ríe mucho durante la lectura y al llegar al punto final un ligero malestar lo hace quedarse un tiempo pensativo, como si se reconociera de pronto en el patetismo de los personajes.» Eduardo Antonio Parra «Reconozco en Serna el entendimiento profundo, casi quisquilloso, que consiste en poner el archivo al servicio de la ficción y no ejercer ni de amanuense erudito ni de mero coleccionista de avisos y extravagancias.» Christopher Domínguez
La ventaja del introvertido: Cómo los introvertidos compiten y ganan
by Matthew Owen PollardMatthew Pollard, un reconocido experto en ventas y un introvertido, ha creado y perfeccionado un sistema de venta transparente, auténtico y de baja presión, sin técnicas de cierre duro o de venta de bulldogs. La ventaja del introvertido te equipará con un sistema completo enfocado a la venta transparente, auténtica y de baja presión. Los extrovertidos rara vez se quedan cortos de palabras, y sus conversaciones y argumentos de venta nunca se sienten forzados para ellos. El mundo de las ventas es natural para los extrovertidos. Pero los introvertidos no se sienten cómodos con las tácticas tradicionales como empujar agresivamente un producto o hablar sobre las objeciones de un cliente. Lo que hace que La ventaja del introvertido sea tan poderoso y práctico es que explica cómo los introvertidos pueden sentirse igual de cómodos y sinceros en el mundo de las ventas también, ¡sin cambiar lo que son! La estrategia de 7 pasos de Matthew esboza lo que se necesita para obtener resultados fiables y repetibles, desde la implementación de preguntas bien preparadas hasta la adopción del poder de la historia. En La ventaja del introvertido aprenderás: * Cómo encontrar la confianza natural * Cómo prepararte para cada situación * Cómo esquivar las objeciones que de otra manera expondrían tu incomodidad * Cómo pedir la venta (sin preguntar) * Cómo beneficiarte de un proceso que no depende de la personalidad, y ¡simplemente disfrutar de las ventas! Tanto si persigues las ventas como una carrera como si eres un pequeño empresario que no quiere vender, pero necesita hacerlo, La ventaja del introvertido es tu guía para el éxito de las ventas. The Introvert's Edge Matthew Pollard, an awarded sales authority and fellow introvert, has created and perfected a system for selling in a transparent, authentic and low-pressure way–with no hard closing or bulldog sales techniques. The Introvert’s Edge will equip you with a comprehensive system focused on transparent, authentic, and low-pressure selling. Extroverts are rarely short on words, and their conversations and sales pitches never feel sales-y to them. The world of sales just comes natural to the extrovert. But introverts aren’t comfortable with traditional tactics like aggressively pushing a product or talking over a customer’s objections. What makes The Introvert’s Edge so powerful and practical is that it explains how the introvert can feel equally comfortable and sincere in the sales world as well—without changing who they are! Matthew’s 7-step strategy outlines what you need for reliable and repeatable results, from implementing well-prepared questions to embracing the power of story. In The Introvert’s Edge you will learn: * How to find natural confidence * How to prepare for every situation * How to sidestep objections that would otherwise expose their uncomfortableness * How to ask for the sale (without asking) * How to profit from a process that doesn’t rely on personality, and simply enjoy sales! Whether you’re pursuing sales as a career or you’re a small business owner who doesn’t want to sell but needs to, The Introvert’s Edge is your guide to sales success.
Venture Labor: Work and the Burden of Risk in Innovative Industries (Acting with Technology)
by Gina NeffWhy employees of pioneering Internet companies chose to invest their time, energy, hopes, and human capital in start-up ventures.In the dot-com boom of the late 1990s, employees of Internet startups took risks—left well-paying jobs for the chance of striking it rich through stock options (only to end up unemployed a year later), relocated to areas that were epicenters of a booming industry (that shortly went bust), chose the opportunity to be creative over the stability of a set schedule. In Venture Labor, Gina Neff investigates choices like these made by high-tech workers in New York City's “Silicon Alley” in the 1990s. Why did these workers exhibit entrepreneurial behavior in their jobs—investing time, energy, and other personal resources that Neff terms “venture labor”—when they themselves were employees and not entrepreneurs?Neff argues that this behavior was part of a broader shift in society in which economic risk shifted away from collective responsibility toward individual responsibility. In the new economy, risk and reward took the place of job loyalty, and the dot-com boom helped glorify risks. Company flexibility was gained at the expense of employee security. Through extensive interviews, Neff finds not the triumph of the entrepreneurial spirit but a mixture of motivations and strategies, informed variously by bravado, naïveté, and cold calculation. She connects these individual choices with larger social and economic structures, making it clear that understanding venture labor is of paramount importance for encouraging innovation and, even more important, for creating sustainable work environments that support workers.
Ventures 3: Student's Book
by Gretchen Bitterlin Dennis Johnson Donna Price Sylvia Ramirez K. Lynn SavageVentures is a five-level, standards-based ESL series for Adult Education ESL. Each Student's Book contains 10 topical units composed of six lessons each. The two-page lessons are designed for an hour of classroom instruction. Culture notes and speaking, reading, and writing tips enrich and support exercises. Review units include sections focusing on pronunciation.