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Writing for Impact: 8 Secrets from Science That Will Fire Up Your Readers’ Brains
by Bill BirchardLearn the keys to energizing your writing, engaging readers, and breaking out with influence.What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won&’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers&’ mental hotspots.Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.As a reader, you will:Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more.Learn the eight time-tested writing strategies—strategies you can apply immediately—to become a better, more impactful writer and communicator.Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning.Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more.Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.
Writing for Journalists (Media Skills)
by Tim Holmes Sally Adams Harriett Gilbert Wynford HicksPraise for the first edition: 'There are books that are badly written, books that are well written and books that you wish you'd written. This is one of the latter. Hicks and his co-writers produce a book that is a joy to read and is packed full of helpful advice.' - Chris Frost, Journalist 'You don't have to be a journalist to read this book. Anyone with an interest in improving their writing skills and developing a sense of good style will find it useful Wynford Hicks takes a no-nonsense, sleeves rolled up approach to writing which has no time for preciousness.' - Roy Johnson, Mantex'Writing for Journalists neatly fills a gap in the market for a no-nonsense book for trainees written by trainers who genuinely understand the industry and who have moved with the times.' - Sharon Wheeler, Journalism Studies Writing for Journalists is about the craft of journalistic writing: how to put one word after another so that the reader gets the message - or the joke - goes on reading and comes back for more. It is a practical guide for all those who write for newspapers, periodicals and websites, whether students, trainees or professionals. This revised and updated edition introduces the reader to the essentials of good writing. Based on critical analysis of news stories, features and reviews from daily and weekly papers, consumer magazines, specialist trade journals and a variety of websites, Writing for Journalists includes: advice on how to start writing and how to improve and develop your style how to write a news story which is informative, concise and readable tips on feature writing from researching profiles to writing product round-ups how to structure and write reviews a new chapter on writing online copy.
Writing for Journalists (Media Skills)
by Tim Holmes Adams Sally Harriett Gilbert Wynford Hicks Jane BentleyThe new edition of Writing for Journalists focuses on the key issue for writers working across all forms of media today: how to produce clear, engaging and illuminating copy that will keep the reader hooked from start to finish. Written by skilled specialist contributors and drawing on a broad range of examples to illustrate the best professional practice, this edition includes: chapters on how to write news, features and reviews whatever the format used for delivery expanded chapters on writing for digital publication in both shortform and longform top tips on writing columns and blogs from leading professionals an exploration of the importance of style and its impact on great journalistic writing an extensive glossary of terms used in journalism and suggestions for further reading This is an essential guide to good writing for all practising journalists and students of journalism.
Writing for Journalists (Media Skills)
by Matt Swaine Harriett Gilbert Gavin AllenThoroughly revised and updated, the fourth edition of Writing for Journalists focuses on the craft of journalistic writing, offering invaluable insight on how to hook readers and keep them to the end of your article. The book offers a systematic approach to news and feature writing that starts with the basics and builds to more complex and longer pieces. The authors give the reader the tools they need to deliver engaging and authoritative writing that works across print and digital. Drawing on professional insight from writers across the industry, the book guides readers through the essential elements needed to write powerful and effective news stories, from hard news pieces to features on business, science, travel and entertainment reviews. New to this edition are hands-on writing exercises accompanying each chapter to help reinforce key points; chapters on how to build a professional profile, pitch stories and get commissioned; and a section on online writing, SEO, analytics and writing for social media. This is an essential guide for all journalism students and early-career journalists. It also has much to offer established journalists looking to develop their writing and lead editorial teams.
Writing For The Mass Media (Ninth Edition)
by James G. StovallA clear and effective introduction to media writing Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this ninth edition maintains its classic and effective text/workbook format while staying ahead of the curve and preparing students for their future careers. MyCommunicationLab is an integral part of the Stovall program. MediaShare allows students to post speeches and share them with classmates and instructors. Interactive videos provide students with the opportunity to watch and evaluate sample speeches. Online self-assessments and pre- and post-tests help students assess their comfort level with public speaking and their knowledge of the material.
Writing for Publication
by Mary Renck Jalongo Olivia N. SarachoThis book offers systematic instruction and evidence-based guidance to academic authors. It demystifies scholarly writing and helps build both confidence and skill in aspiring and experienced authors. The first part of the book focuses on the author's role, writing's risks and rewards, practical strategies for improving writing, and ethical issues. Part Two focuses on the most common writing tasks: conference proposals, practical articles, research articles, and books. Each chapter is replete with specific examples, templates to generate a first draft, and checklists or rubrics for self-evaluation. The final section of the book counsels graduate students and professors on selecting the most promising projects; generating multiple related, yet distinctive, publications from the same body of work; and using writing as a tool for professional development. Written by a team that represents outstanding teaching, award-winning writing, and extensive editorial experience, the book leads teacher/scholar/authors to replace the old "publish or perish" dictum with a different, growth-seeking orientation: publish and flourish.
Writing For Television, Radio, And New Media
by Robert L. HilliardYou can trust Hilliard's WRITING FOR TELEVISION, RADIO, AND NEW MEDIA to provide you with thorough and up-to-date coverage of the principles, techniques, and approaches of writing for television, radio, and the Internet. You'll learn about writing for a variety of formats, such as commercials, news and sports, documentaries, reality programs, talk shows, interviews, music programs, and drama and sitcoms. The book's comprehensive content, excellent organization, attention to form, and good examples ensure that you will be well trained for a career in the field.
Writing for the Web: Composing, Coding, and Constructing Web Sites
by J. D. ApplenWriting for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen ? Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.
Writing for the Web: Creating Compelling Web Content Using Words, Pictures and Sound
by Lynda FelderWith Writing for the Web, you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content.
Writing for Their Lives: America’s Pioneering Female Science Journalists
by Marcel Chotkowski LaFolletteA breathtaking history of America&’s trail-blazing female science journalists—and the timely lessons they can teach us about equity, access, collaboration, and persistence.Writing for Their Lives tells the stories of women who pioneered the nascent profession of science journalism from the 1920s through the 1950s. Like the &“hidden figures&” of science, such as Dorothy Vaughan and Katherine Johnson, these women journalists, Marcel Chotkowski LaFollette writes, were also overlooked in traditional histories of science and journalism. But, at a time when science, medicine, and the mass media were expanding dramatically, Emma Reh, Jane Stafford, Marjorie Van de Water, and many others were explaining theories, discoveries, and medical advances to millions of readers via syndicated news stories, weekly columns, weekend features, and books—and they deserve the recognition they have long been denied.Grounded in extensive archival research and enlivened by passages of original correspondence, Writing for Their Lives addresses topics such as censorship, peer review, and news embargoes, while also providing intimate glimpses into the personal lives and adventures of mid-twentieth-century career women. They were single, married, or divorced; mothers with child-care responsibilities; daughters supporting widowed mothers; urban dwellers who lived through, and wrote about, the Great Depression, World War II, and the dawn of the Atomic Age—all the while, daring to challenge the arrogance and misogyny of the male scientific community in pursuit of information that could serve the public.Written at a time when trust in science is at a premium, Writing for Their Lives is an inspiring untold history that underscores just how crucial dedicated, conscientious journalists are to the public understanding and acceptance of scientific guidance and expertise.
Writing Games: Multicultural Case Studies of Academic Literacy Practices in Higher Education
by Christine Pears CasanaveThis book explores how writers from several different cultures learn to write in their academic settings, and how their writing practices interact with and contribute to their evolving identities as students and professionals in academic environments in higher education. Embedded in a theoretical framework of situated practice, the naturalistic case studies and literacy autobiographies include portrayals of undergraduate students and teachers, master's level students, doctoral students, young bilingual faculty, and established scholars, all of whom are struggling to understand their roles in ambiguously defined communities of academic writers. In addition to the notion of situated practice, the other powerful concept used as an interpretive framework is captured by the metaphor of "games"--a metaphor designed to emphasize that the practice of academic writing is shaped but not dictated by rules and conventions; that writing games consist of the practice of playing, not the rules themselves; and that writers have choices about whether and how to play. Focusing on people rather than experiments, numbers, and abstractions, this interdisciplinary work draws on concepts and methods from narrative inquiry, qualitative anthropology and sociology, and case studies of academic literacy in the field of composition and rhetoric. The style of the book is accessible and reader friendly, eschewing highly technical insider language without dismissing complex issues. It has a multicultural focus in the sense that the people portrayed are from a number of different cultures within and outside North America. It is also a multivocal work: the author positions herself as both an insider and outsider and takes on the different voices of each; other voices that appear are those of her case study participants, and published authors and their case study participants. It is the author's hope that readers will find multiple ways to connect their own experiences with those of the writers the book portrays.
Writing Groups Inside and Outside the Classroom (International Writing Centers Association (IWCA) Press Series)
by Beverly J. Moss Nels P. Highberg Melissa NicolasThis unique collection considers the nature of writing groups inside and outside the academic environment. Exploring writing groups as contextual literacy events, editors Beverly J. Moss, Nels P. Highberg, and Melissa Nicolas bring together contributors to document and reflect on the various types of collaborations that occur in writing groups in a wide range of settings, both within and outside the academy. The chapters in this volume respond to a variety of questions about writing groups, including: *What is the impact of gender, race, and socioeconomic class on power dynamics in writing groups? *When is a writing group a community and are all writing groups communities? *How does the local community of a writing group impact the participation of group members in other local or global communities? *How does the local community of a writing group impact the participation of group members in other local or global communities? *What actions contribute to a strong community of writers and what actions contribute to the breakdown of community? *When and for whom are writing groups ineffective? *What is it about belonging to a community of writers that makes writing groups appealing to so many within and beyond the academy?Each chapter highlights how writing groups, whether or not they are labeled as such, function in various spaces and locations, and how collaboration works when writers from a variety of backgrounds with diverse interests come together. Writing Groups Inside and Outside the Classroom illustrates that writing groups outside of the academy are worthy of study and serve as important sites of writing and literacy instruction. Offering significant insights into the roles of writing groups in literacy and writing practice, this volume is appropriate for scholars and teachers of writing, rhetoric, composition, and literacy; for writing center administrators and staff; and for writing group participants.
Writing Hollywood: The Work and Professional Culture of Television Writers
by Patricia F. PhalenWriting Hollywood highlights the writing process in the production of television drama and comedy series in the U.S. The way writers do their jobs is heavily dependent not only on the demands of commercial business, but also on the uncertainties inherent in a writing career in Hollywood. Drawing on literature in the fields of Media Industry Studies and Occupational Culture, Writing Hollywood explains writers’ efforts to control risk and survive in a constantly changing environment. Using data from personal interviews and a six-week participant observation at a prime time drama, Dr. Phalen analyzes the relationships among writers in series television, describes the interactions between writers and studio/network executives, and explains how endogenous and exogenous pressures affect the occupational culture of the television writing profession.
Writing in a Technological World
by Claire LutkewitteWriting in a Technological World explores how to think rhetorically, act multimodally, and be sensitive to diverse audiences while writing in technological contexts such as social media, websites, podcasts, and mobile technologies. Claire Lutkewitte includes a wealth of assignments, activities, and discussion questions to apply theory to practice in the development of writing skills. Featuring real-world examples from professionals who write using a wide range of technologies, each chapter provides practical suggestions for writing for a variety of purposes and a variety of audiences. By looking at technologies of the past to discover how meanings have evolved over time and applying the present technology to current working contexts, readers will be prepared to meet the writing and technological challenges of the future. This is the ideal text for undergraduate and graduate courses in composition, writing with technologies, and professional/business writing. A supplementary guide for instructors is available at www.routledge.com/9781138580985
Writing In Action
by Andrea A. LunsfordAndrea Lunsford’s research treats student writers as writers first—not only in the classroom, but in every aspect of their lives. Her newest handbook features a simple and inviting design that helps students find solutions for every situation as they translate their skills as writers in their day-to-day lives to the conventions of solid academic writing. Featuring the writing process coverage of larger handbooks at a value price, Writing in Action is a supportive reference that emphasizes rhetorical strategies that help students put their ideas into action.
Writing In The Health Professions
by Barbara Heifferon Stuart BrownPractical, applied, and up-to-the-minute, Writing for the Health Professions teaches students, healthcare professionals, and professional writers the essential skills in medical and health communications. Drawing on her extensive experience as a nurse, cardio-pulmonary technician, medical writer, and writing teacher, Barbara Heifferon addresses the communications requirements of the healthcare professions and those who write in these high-tech fields. This comprehensive text covers writing situations and documents common in hospitals, clinics, HMOs, health insurance companies, public health campaigns, and other healthcare environments. Special attention is given to visual and electronic forms of communication, including web sites and multimedia productions.
Writing in the Biological Sciences: A Comprehensive Resource for Scientific Communication
by Angelika HofmannPractical and easy to use, Writing in the Biological Sciences: A Comprehensive Resource for Scientific Communication, Third Edition, presents students with all of the techniques and information they need to communicate their scientific ideas, insights, and discoveries. <p><p>Angelika H. Hofmann introduces students to the underlying principles and guidelines of professional scientific writing and then teaches them how to apply these methods when composing essential forms of scientific writing and communication. Ideal as a free-standing textbook for courses on writing in the biological sciences or as reference guide in laboratories, this indispensable handbook gives students the tools they need to succeed in their undergraduate science careers and beyond.
Writing Like An Engineer: A Rhetorical Education (Rhetoric, Knowledge, and Society Series)
by Dorothy A. WinsorComprised of a study spanning over five years, this text looks at four engineering co-op students as they write at work. Since the contributors have a foot in both worlds -- work and school -- the book should appeal to people who are interested in how students learn to write as well as people who are interested in what writing at work is like. Primarily concerned with whether engineers see their writing as rhetorical or persuasive, the study attempts to describe the students' changing understanding of what it is they do when they write. Two features of engineering practice that have particular impact on the extent to which engineers recognize persuasion are identified: * a reverence for data, and * the hierarchical structure of the organizations in which engineering is most commonly done. Both of these features discourage an open recognition of persuasion. Finally, the study shows that the four co-op students learned most of what they knew about writing at work by engaging in situated practice in the workplace, rather than by attending formal classes.
Writing Literary Features (Routledge Communication Series)
by R. Thomas BernerFirst Published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Writing Logically, Thinking Critically
by Sheila Cooper Rosemary PattonThis concise, accessible text teaches students how to write logical, cohesive arguments and how to evaluate the arguments of others. Integrating writing skills with critical thinking skills, this practical book teaches students to draw logical inferences, identify premises and conclusions and use language precisely. Students also learn how to identify fallacies and to distinguish between inductive and deductive reasoning. Ideal for any composition class that emphasizes argument, this text includes coverage of writing style and rhetoric, logic, literature, research and documentation.
Writing Majors
by Lori Ostergaard Greg Giberson Jim NugentThe writing major is among the most exciting scenes in the evolving American university. Writing Majors is a collection of firsthand descriptions of the origins, growth, and transformations of eighteen different programs. The chapters provide useful administrative insight, benchmark information, and even inspiration for new curricular configurations from a range of institutions.A practical sourcebook for those who are building, revising, or administering their own writing majors, this volume also serves as a historical archive of a particular instance of growth and transformation in American higher education. Revealing bureaucratic, practical, and institutional matters as well as academic ideals and ideologies, each profile includes sections providing a detailed program review and rationale, an implementation narrative, and reflection and prospection about the program.Documenting eighteen stories of writing major programs in various stages of formation, preservation, and reform and exposing the contingencies of their local and material constitution, Writing Majors speaks as much to the "how to" of building writing major programs as to the larger "what," "why," and "how" of institutional growth and change.
Writing on the Job: Best Practices for Communicating in the Digital Age
by Martha B. CovenA practical and compact guide to writing for professionalsWriting is an essential skill in today’s workplace. From messaging platforms and social media to traditional forms of communication like memos and reports, we rely on words more than ever. Given how much reading we do on mobile devices, being able to write succinctly is critical to success. Writing on the Job is an incisive guide to clear and effective writing for professionals.Martha Coven begins with the basics, explaining how to develop a professional style, get started on a piece of writing, create a first draft, and edit it into a strong final product. She then offers practical advice on more than a dozen forms of writing, from emails and slide decks to proposals and cover letters. Along the way, Coven provides a wealth of concrete examples and simple templates that make the concepts easy to understand and apply.Based on Coven’s popular writing classes and workshops at Princeton University as well as her decades of experience in the public and private sectors, Writing on the Job addresses the real challenges professionals face in today’s digital age, and shares essential practices that can improve the performance of any organization.
Writing on the Wall: Social Media--The First 2,000 Years
by Tom StandageThe Catholic Church's dilemmas in responding to Martin Luther's attacks are similar to those of today's large institutions in responding to criticism on the Internet, for example, and seventeenth-century complaints about the distractions of coffeehouses mirror modern concerns about social media. Invoking figures from Thomas Paine to Vinton Cerf, co-inventor of the Internet, Standage explores themes that have long been debated, from the tension between freedom of expression and censorship to social media's role in spurring innovation and fomenting revolution.
Writing Online: Rhetoric for the Digital Age
by George Pullman"Contrary to the old adage about finding new names for old things, Writing Online: Rhetoric for the Digital Age gives new life and new meaning to old names. The book and its companion website transform ancient rhetoric as a process of oral composition--invention, arrangement, memory, style, and delivery--into a digital rhetoric, a dynamic process of writing for the World Wide Web: dynamic because it shows not only how to write in a Web-based medium but, more importantly, how to learn and adapt to a medium that is constantly evolving and changing. Unlike conventional books that provide specific solutions to specific problems, Writing Online reenacts the process of solving Web-based writing problems, explaining everything from how to create a simple web page to how to develop a sophisticated content management system and everything in between: HTML, HTML5, CSS, JavaScript, PHP, and much more. As a digital rhetoric, moreover, Writing Online recreates the ancient processes of oral composition for a digital era. Digital invention becomes a push-pull process of transmitting information via searches, alerts, news aggregators, and read-write algorithms. Digital arrangement becomes a question-and-answer process inviting multiple responses via intuitive navigation systems and dynamic patterns of organization. Digital memory transforms the ancient memory palace into a dynamic, programmable content management system. Digital style provides computer-based tools to enhance writers' word choice, argumentative structures, and feedback. Digital delivery resituates speakers and writers in onscreen environments that balance functionality and aesthetics for optimum responsiveness and usability." --James P. Zappen, Professor, Department of Communication and Media, Rensselaer Polytechnic Institute
Writing Online and Audio Stories: Crafting Nonfiction for Websites, Podcasts, and Social Media
by Anna FahertyGuiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners. From considering what story to tell, to bringing narratives to life in practice, Anna Faherty explains what gives stories their unique power and demonstrates how to successfully combine techniques from short-stories and screenwriting with journalistic practices like fact checking and verification. Examples from corporate websites, personal blogs, podcasts, and social media set out how to attract and involve readers and listeners, and how to prompt them to take action. Readers will come away with a straightforward framework for planning and crafting storytelling projects and an understanding of text and script development, copyright, and editing. Each chapter includes summaries of key principles and practical writing tips, while case studies share insights from writers’ professional practices – including those who use storytelling to influence customers or advocate for change. Writing Online and Audio Stories is a valuable entry-point for creative writers, podcasters, and professionals in PR and marketing, as well as students undertaking courses such as Digital Writing, Creative Nonfiction and Multimedia Storytelling.