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UX Strategy: How to Devise Innovative Digital Products that People Want
by Jaime LevyUser experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people like to use.Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists.Define and validate your target users through provisional personas and customer discovery techniquesConduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique valueFocus your team on the primary utility and business model of your product by running structured experiments using prototypesDevise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
UX Writing: Designing User-Centered Content
by Tharon Howard Jason C.K. Tham Gustav VerhulsdonckThis flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX. The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes. Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing.
UX for Business: How to Design Valuable Digital Companies
by Joel MarshMany UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and strategies, UX for Business is your missing guide to real-world business design.You'll not only learn how to think about design as a professional but also discover how design can move the needle for your entire company. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, dangerous choices that can ruin a product, and how to gain the attention your work deserves. You'll also explore the principles of designing common types of digital products and services, from portfolio sites to social networks to ecosystems.With this book, you'll learn:How to design the right things by understanding value, diagnostics, and probabilityHow to conduct UX research and analysis without the luxury of time or moneyThe most important aspects of common digital business modelsMethods for getting things done under less-than-ideal circumstancesHow to avoid common pitfalls caused by inexperience
UX on the Go: A Flexible Guide to User Experience Design
by Andrew MaraDesigned with flexibility and readers’ needs in mind, this purpose driven book offers new UX practitioners succinct and complete intructions on how to conduct user research and rapidly design interfaces and products in the classroom or the office. With 16 challenges to learn from, this comprehensive guide outlines the process of a User Experience project cycle from assembling a team to researching user needs to creating and veryifying a prototype. Practice developing a prototype in as little as a week or build your skills in two-, four-, eight-, or sixteen-week stretches. Gain insight into individual motivations, connections, and interactions; learn the three guiding principles of the design system; and discover how to shape a user’s experience to achieve goals and improve overall immediate experience, satisfaction, and well-being. Written for professionals looking to learn or expand their skills in user experience design and students studying technical communication, information technology, web and product design, business, or engingeering alike, this accessible book provides a foundational knowledge of this diverse and evolving field. A companion website will include examples of contemporary UX projects, material to illustrate key techniques, and other resources for students and instructors. Access the material at uxonthego.com.
Ubiquitous Computing
by Stefan PosladThis book provides an introduction to the complex field of ubiquitous computingUbiquitous Computing (also commonly referred to as Pervasive Computing) describes the ways in which current technological models, based upon three base designs: smart (mobile, wireless, service) devices, smart environments (of embedded system devices) and smart interaction (between devices), relate to and support a computing vision for a greater range of computer devices, used in a greater range of (human, ICT and physical) environments and activities. The author details the rich potential of ubiquitous computing, the challenges involved in making it a reality, and the prerequisite technological infrastructure. Additionally, the book discusses the application and convergence of several current major and future computing trends. Key Features:Provides an introduction to the complex field of ubiquitous computingDescribes how current technology models based upon six different technology form factors which have varying degrees of mobility wireless connectivity and service volatility: tabs, pads, boards, dust, skins and clay, enable the vision of ubiquitous computingDescribes and explores how the three core designs (smart devices, environments and interaction) based upon current technology models can be applied to, and can evolve to, support a vision of ubiquitous computing and computing for the futureCovers the principles of the following current technology models, including mobile wireless networks, service-oriented computing, human computer interaction, artificial intelligence, context-awareness, autonomous systems, micro-electromechanical systems, sensors, embedded controllers and robotsCovers a range of interactions, between two or more UbiCom devices, between devices and people (HCI), between devices and the physical world.Includes an accompanying website with PowerPoint slides, problems and solutions, exercises, bibliography and further readingGraduate students in computer science, electrical engineering and telecommunications courses will find this a fascinating and useful introduction to the subject. It will also be of interest to ICT professionals, software and network developers and others interested in future trends and models of computing and interaction over the next decades.
Ubiquitous Information Technologies and Applications
by Sang-Soo Yeo Doo-Soon Park Weijia Jia Youn-Hee HanRecent advances in electronic and computer technologies have paved the way for the proliferation of ubiquitous computing and innovative applications that incorporate these technologies. This proceedings book describes these new and innovative technologies, and covers topics like Ubiquitous Communication and Networks, Security Systems, Smart Devices and Applications, Cloud and Grid Systems, Service-oriented and Web Service Computing, Embedded Hardware and Image Processing and Multimedia.
Ubiquitous Translation (Routledge Advances in Translation and Interpreting Studies)
by Piotr BlumczynskiIn this book, Piotr Blumczynski explores the central role of translation as a key epistemological concept as well as a hermeneutic, ethical, linguistic and interpersonal practice. His argument is three-fold: (1) that translation provides a basis for genuine, exciting, serious, innovative and meaningful exchange between various areas of the humanities through both a concept (the WHAT) and a method (the HOW); (2) that, in doing so, it questions and challenges many of the traditional boundaries and offers a transdisciplinary epistemological paradigm, leading to a new understanding of quality, and thus also meaning, truth, and knowledge; and (3) that translational phenomena are studied by a broad range of disciplines in the humanities (including philosophy, theology, linguistics, and anthropology) using various, often seemingly unrelated concepts which nevertheless display a considerable degree of qualitative proximity. The common thread running through all these convictions and binding them together is the insistence that translational phenomena are ubiquitous. Because of its unconventional and innovative approach, this book will be of interest to translation studies scholars looking to situate their research within a broader transdisciplinary model, as well as to students of translation programs and practicing translators who seek a fuller understanding of why and how translation matters.
Ugly
by Robert HogeA beaut story about one very ugly kid.Robert Hoge was born with a tumour in the middle of his face, and legs that weren't much use. There wasn't another baby like him in the whole of Australia, let alone Brisbane. But the rest of his life wasn't so unusual: he had a mum and a dad, brothers and sisters, friends at school and in his street. He had childhood scrapes and days at the beach; fights with his family and trouble with his teachers.He had doctors, too: lots of doctors who, when he was still very young, removed that tumour from his face and operated on his legs, then stitched him back together. He still looked different, though. He still looked ... ugly.UGLY is the true story of how an extraordinary boy grew up to have an ordinary life, and how that became his greatest achievement of all.
Ukraine 22: Ukrainian Writers Respond to War
by Mark Andryczyk'The extraordinary writers in this volume articulate the taste, the terror, and the dialect of war; they command their powers of description to face a shameless empire intent on annihilating them' Ellena SavageA selection of Ukraine's leading writers convey the reality of life within Ukraine during the first year of the invasionOn 24 February 2022, the lives of Ukrainians were devastatingly altered. Since that day, many of Ukraine's writers have attempted to fathom what is happening to them and to their country. This anthology brings together writing from inside Ukraine, by Ukrainians, available in English for the first time. Here they document everyday life, ponder the role of culture amid conflict, denounce Russian imperialism and revisit their relations with the world, especially Europe and its ideals, as they try to comprehend the horrors of war.From tearing-downs of Russia's use of culture as justification of the war to moving descriptions of nights spent sheltering in corridors, poignant snatched moments with a husband on his single night away from the army, to descriptions of the eerie weather in the months leading up to the invasion, as if nature was trying to warn Ukraine, these essays reveal the texture, rawness and reality of life in Ukraine under war as never before.
Ulrike Meinhof and the Red Army Faction
by Leith PassmoreWith a communicative approach to the phenomenon of terrorism and new archival sources, the book documents Meinhof's journalism and terrorism (1959-1976) and challenges many of the established narratives that have calcified around the story of Meinhof and the history of Germany's most infamous terrorist group.
Ultimate CV: Master the Art of Creating a Winning CV with Over 100 Samples to Help You Get the Job (Ultimate Series)
by Martin John YateDoes your CV have the X factor? Do you want your CV to impress potential employers and show them exactly what they want? Ultimate CV, now in its 5th edition and part of the successful Ultimate series, provides you with the key guidance you need to create an irresistible CV that will grab any recruiter's attention. This book will help you to stand out from other candidates, open doors to job interviews and maximize the potential for job offers. Careers and CV guru Martin John Yate shows you how to position plain facts into a powerful sales pitch that will get you the job you want. Ultimate CV covers every aspect of this crucial part of the job-hunting process. It contains hundreds of sample CVs, tailored to specific jobs and industries, that you can use and personalize for your own applications. Alongside insightful advice on hunting for jobs, this indispensable book will give you all the guidance you need to create a distinctive, professional CV so you can get that dream job.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.
Ultimate Cover Letters: Master the Art of Writing the Perfect Cover Letter to Boost Your Employability (Ultimate Series)
by Martin John YateDoes your cover letter have the X factor? How can you make sure that it communicates what employers really want? Ultimate Cover Letters, from best-selling author and careers expert Martin John Yate, describes how to write the very best cover letters, helping you to open doors to job interviews and offers of employment, and outshine all other candidates. From the very popular Ultimate series, the book offers sound advice on assembling letters and how to use key 'power phrases' to get results, as well as over 100 sample letters to cover a variety of situations. These include e-mail responses to online applications, speculative letters, letters to answer advertised vacancies, follow-up letters, networking letters and even acceptance and resignation letters. Now including a chapter on how to develop your professional image and integrate it into your job search letter, Ultimate Cover Letters 5th edition covers all aspects of this crucial part of the job-hunting process in an engaging and approachable way, ensuring you put every chance of success by your side. Ultimate Cover Letters will help you make the perfect first impression.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.
Ultimate Guide to Business Writing: All the Secrets of Creating and Managing Business Documents
by Julian Maynard-SmithThe Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers’ needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading and working with reviewers. The book also explains how to exploit the psychology of perception and motivation, collaborate effectively with business colleagues, manage documents holistically across an organisation, and deal with the other everyday practicalities of managing knowledge in a corporate environment. Every section of the book is packed with questions to stimulate thinking and generate meaningful answers, and dozens of examples of what works and why. The book’s also rich in practical examples drawn from real life, anecdotes, humour, and visual aids. But the advice isn’t just practical and anecdotal: it’s also rigorously supported by scientific evidence from notable linguists and psychologists such as Steven Pinker, Daniel Goleman and Yellowlees Douglas. And anyone keen to explore further will benefit from the bibliography and links to videos and other online resources. The book is ideal not just for professional business writers, such as editors, technical writers, copywriters and creative directors; it’s also suitable for anyone whose job requires them to write, whether it’s something as simple as an email or as complex as a set of policies or a handbook.
Ultimate Guide to Facebook Advertising
by Perry Marshall Thomas Meloche Keith KranceGET BRAND NEW CUSTOMERS FROM FACEBOOK TODAYPerry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences-then, how to reach them, convert them, and keep them as your fan, friend, and customer for life.Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You'll see how to gain dramatically on your investment-in clicks, customers, and profits.Discover how to: Create a campaign and find new customers in minutes Get local customers to visit your store or event Profile your audience using Facebook Graph Search and Ad Manager The perfect bidding strategy for your objectives and budget Hyper-target your audience with segment-specific ads Track and follow leads and customers Achieve measurable profits while you inform and entertain your fans Avoid ad fatigue with the perfect Newsfeed Ad Merge direct response with content marketing to ignite everything
Ultimate Guide to Google AdWords
by Perry Marshall Bryan Todd Mike RhodesGoogle processes nearly 6 billion searches every day-making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.You'll learn how to:Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google's Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn't working with Google's AdWords
Ultimate Guide to Link Building
by Garrett French Eric WardThe web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.
Ultimate Guide to LinkedIn for Business
by Ted Prodromou Perry Marshall James MalinchakThis popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure.Updates in this edition include: staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs; expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact; t how to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers; smarter LinkedIn Search that saves time and money with customized, comprehensive results. Other important topics covered include: techniques and tips to easily navigate LinkedIn's interface; timesaving tips on finding and matching data from businesses and people; expert guidance on super-charging a business or individual profile; insider advice on getting found through LinkedIn and maximizing search; professional instruction on promoting a LinkedIn profile. The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn's interface.
Ultimate Guide to Pinterest for Business
by Karen LelandWith 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand's success - one pin at a time.
Ultimate Guide to Twitter for Business
by Ted ProdromouWho should you follow? How many people should you follow? How often should you tweet?Most people don't get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
Ultimate Guide to YouTube for Business
by Jason R. RichFrom video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich - joined by YouTube-savvy entrepreneurs - reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.
Ultimate Presentations: Master Interviews and Presentations to Land Your Dream Job (Ultimate Series)
by Jay SurtiPresentations: they may fill us with dread, but they're essential to getting ahead at work, and can be vital to landing your dream role to begin with. You don't have to be frozen with fear, or bored to death with a dull PowerPoint deck! In Ultimate Presentations, business presentation expert Jay Surti guides you through the most common obstructions to giving good presentations and how to overcome them, from nerves and uncomfortable body language, to voice tone and physical habits. Insightful guidance on coping with the unexpected, such as interruptions, technology breakdowns or difficult questions helps you to feel prepared and confident, no matter what happens during your presentation.Ultimate Presentations covers every aspect of fantastic and effective presentations: -how to prepare-how to structure a great presentation-using technology and visual aids-communicating a strong message-tailoring your presentation to your audience-highlighting your personal skills through your presentation-time management and dealing with Q and AsNow including a new chapter on presenting your personal brand, Ultimate Presentations will help you to deliver outstanding presentations when it counts. About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and IQ tests, and reliable advice for interviewing.
Ultimate Presentations: Master the Art of Giving Fantastic Presentations and Wowing Employers (Ultimate Series)
by Jay SurtiDoes the thought of delivering a presentation fill you with dread? Do you want to learn how to give a fantastic presentation and impress an audience? Ultimate Presentations covers every aspect of this essential business skill: how to prepare, how to structure a great presentation, using technology and visual aids, communicating a strong message, tailoring your presentation to your audience, highlighting your personal skills through your presentation, time management and dealing with Q and As. Business presentation expert Jay Surti guides you through the most common obstructions to giving good presentations and how to overcome them, from nerves and uncomfortable body language, to voice tone and physical habits. Insightful guidance on coping with the unexpected, such as interruptions, technology breakdowns or difficult questions helps you to feel prepared and confident, no matter what happens during your presentation. The ability to deliver outstanding presentations is a lifelong skill that remains relevant throughout an entire career and can boost employability and progression. From the best-selling Ultimate series, Ultimate Presentations is your one-stop guide to acing that presentation and wowing an employer.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.
Ultra Wideband Demystified Technologies, Applications, and System Design Considerations (River Publishers Series In Communications Ser.)
by Sunil Jogi Manoj ChoudharyUltra Wideband Demystified: Technologies, Applications, and System Design Considerations is a comprehensive text for emerging high speed short range wireless technology of Ultra Wideband. It provides background concepts and information on evolving standards and their development efforts, radio technology, practical system design/implementation and real life applications. The book also deliberates on the regulatory frameworks, security aspects and power management techniques essential to Ultra Wideband usage in consumer devices like portable handheld mobile devices. Important topics as UWB common radio usage for adapting to different existing/new applications and upper layer protocols like Wireless USB are also discussed.ContentsAbstract :• Introduction to Short Range Wireless;• Introduction to Ultra Wideband;• Evolution of UWB Standards;• Physical Layer;• Medium Access Layer;• Advanced MAC Features;• UWB System Design;• Adaptation to Multiple Applications;• Wireless USB;• Converging Marketplace; ReferencesForeword"This book is very timely, unique and fresh in its approach, coming from engineers who have been involved in system design and standard development stages. In particular, the book stands out amongst other literature available because it highlights system designer's viewpoints and because of it covering the whole gamut of technology from practitioner's viewpoints ... I would strongly recommend this book to System Designers, Practicing Engineers, Researchers in Academia and Industry, Product Marketing and Technical strategists for a comprehensive reading on the emerging UWB technologies. I commend Sunil Jogi and Manoj Choudhary for a very timely contribution."Bart Vertenten Chief Architect Connectivity, NXP Semiconductors
Ultra-Fast Fiber Lasers: Principles and Applications with MATLAB® Models (Optics and Photonics)
by Le Nguyen Binh Nam Quoc NgoUltrashort pulses in mode-locked lasers are receiving focused attention from researchers looking to apply them in a variety of fields, from optical clock technology to measurements of the fundamental constants of nature and ultrahigh-speed optical communications. Ultrashort pulses are especially important for the next generation of ultrahigh-speed optical systems and networks operating at 100 Gbps per carrier. Ultra Fast Fiber Lasers: Principles and Applications with MATLAB® Models is a self-contained reference for engineers and others in the fields of applied photonics and optical communications. Covering both fundamentals and advanced research, this book includes both theoretical and experimental results. MATLAB files are included to provide a basic grounding in the simulation of the generation of short pulses and the propagation or circulation around nonlinear fiber rings. With its unique and extensive content, this volume— Covers fundamental principles involved in the generation of ultrashort pulses employing fiber ring lasers, particularly those that incorporate active optical modulators of amplitude or phase types Presents experimental techniques for the generation, detection, and characterization of ultrashort pulse sequences derived from several current schemes Describes the multiplication of ultrashort pulse sequences using the Talbot diffraction effects in the time domain via the use of highly dispersive media Discusses developments of multiple short pulses in the form of solitons binding together by phase states Elucidates the generation of short pulse sequences and multiple wavelength channels from a single fiber laser The most practical short pulse sources are always found in the form of guided wave photonic structures. This minimizes problems with alignment and eases coupling into fiber transmission systems. In meeting these requirements, fiber ring lasers operating in active mode serve well as suitable ultrashort pulse sources. It is only a matter of time before scientists building on this research develop the practical and easy-to-use applications that will make ultrahigh-speed optical systems universally available.
Ultra-Reliable and Low-Latency Communications (URLLC) Theory and Practice: Advances in 5G and Beyond
by Mehdi Bennis Tony Q.S. Quek Trung Q. Duong Petar Popovski Saeed R. Khosravirad Changyang SheUltra-Reliable and Low-Latency Communications (URLLC) Theory and Practice Comprehensive resource presenting important recent advances in wireless communications for URLLC services, including device-to-device communication, multi-connectivity, and more Ultra-Reliable and Low-Latency Communications (URLLC) Theory and Practice discusses the typical scenarios, possible solutions, and state-of-the-art techniques that enable URLLC in different perspectives from the physical layer to higher-level approaches, aiming to tackle URLLC’s challenges with both theoretical and practical approaches, which bridges the lacuna between theory and practice. With long-term contributions to the development of future wireless networks, the text systematically presents a thorough study of the novel and innovative paradigm of URLLC; basic requirements are covered, along with essential definitions, state-of-the-art technologies, and promising research directions of URLLC. To aid in reader comprehension, tables, figures, design schematics, and examples are provided to illustrate abstract engineering concepts and make the text more accessible to a broader readership, and corresponding case studies are included in the last part of the book. Fundamental problems in URLLC, including designing building blocks for URLLC, radio resource management in URLLC, resource optimization, network availability guarantee, and coexisting with other future mobile networks, are also discussed. In Ultra-Reliable and Low-Latency Communications (URLLC) Theory and Practice, readers can expect to find detailed information on: BCH and analog codes, stable matching, OFDM demodulation and turbo coding, and semi-blind receivers for URLLC MIMO-NOMA with URLLC, PHY and MAC layer technologies for URLLC, and Network slicing or SDN for URLLC and eMBB Integrating theoretical knowledge into deep learning for URLLC, Energy-Latency tradeoff in URLLC, and Downlink transmission for URLLC under physical layer aspects Resource allocation for multi-user downlink URLLC, HARQ optimization for 5G URLLC, and Multi-Access edge computing with URLLC A unique resource with comprehensive yet accessible coverage of a complicated subject, Ultra-Reliable and Low-Latency Communications (URLLC) Theory and Practice is an ideal resource for a large and diverse population of researchers and practitioners in engineering, computer scientists, and senior undergraduate and graduate students in related programs of study.