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Youth, Society and Mobile Media in Asia (Media, Culture and Social Change in Asia)
by Stephanie Hemelryk DonaldThis book examines the influence of mobile media technology on the lives of young people in East and North Asia, South East Asia and Australia. It discusses the impact information communication technologies have today on social identity, well-being, participation and exclusion. It explores current media practices and their innovative, transformative and disruptive uses at the local, the regional, the national, and the global level. In particular, it analyses mobile media not as a discrete object, but rather as part of a dynamic communication and information environment in which human-object relations are constantly reconfigured. It covers key theoretical and conceptual themes in youth mobile media research focusing on social, cultural and political aspects, including coverage of key themes such as regulation and technology, practices, pedagogies, aesthetics, social change, and representations of mobile youth. The book includes new accounts of recent research into the uses of mobile media by young people, and how these are situated in a broader socio-political context. Case studies include mobile panics in Australia (the notorious Kings of Wirrabee sexual assault case) and Japan (the scandals of high school girls as teenage prostitutes) in which mobile media use has had significant impact. This book offers an up-to-date examination of the influence of information communication technologies on young people’s lives in the region.
YouTube Channels For Dummies
by Rob Ciampa Matt Ciampa Rich Murphy Jackie Swansburg PaulinoUnleash Your Video Stardom! Ready to shine on the world's biggest stage? With YouTube Channels For Dummies, you'll unlock the secrets to creating powerful videos and channels that captivate audiences and propel your brand to stardom. Four renowned experts guide you through every step, from ideation to production, promotion, and monetization. Master video planning, filming, and editing that demand attention Discover cutting-edge tech and tools to capture the perfect shot Explore audio and lighting magic to elevate your content's cinematic quality Develop a loyal community of engaged fans and customers with YouTube Analytics and learn how to leverage AI to streamline your video planning and scheduling. When you've mastered content creation and built your audience, it's time to build your business. YouTube Channels For Dummies reveals proven strategies for monetizing your channel through: Advertising programs Sponsorships And more monetization and brand opportunities Whether you're a bedroom broadcaster, a business looking to reach a global audience, or anywhere in between, this jargon-free guide is your ticket to YouTube superstardom. Get ready to claim your share of the spotlight.
You've Got 8 Seconds: Communication Secrets For A Distracted World
by Paul HellmanEvery day at work, people do three things: talk, listen, and pretend to listen. That’s not surprising—the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse.Through fast, fun, actionable tips, You’ve Got 8 Seconds explains what works and what doesn’t, what’s forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies:FOCUS: Design a strong message—then say it in seconds.VARIETY: Make routine information come alive. PRESENCE: Convey confidence and command attentionYou’ll discover practical techniques, including the Fast-Focus Method™ that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.Whether pitching a project, giving a speech, selling a product, or just writing your next email, with You’ve Got 8 Seconds you’ll get heard, get remembered, and get results.
You've Got Mail: A funny and relatable debut romcom
by Kate G. SmithIt's been fun, but I think we should stop seeing each other. Thanks for a great laugh xWhen Grace Wharton is dumped by email from a relationship she isn't even in, she adds it to the list of ways her life hasn't quite panned out: twenty-five, single, and working a dead-end job she doesn't enjoy. She fires off an angry response to Mr Obnoxious - how dare he try to dump someone over email?! - knowing that telling off a random stranger online means she has reached an all-time low.Everything changes when her boss asks her to go to a big sales conference to secure an important client. Her partner is Jack Lockett, company Casanova and Grace's long-time crush. What's more, he seems very interested... But Mr Obnoxious keeps sending her emails and Grace keeps replying. Only to make sure he doesn't send any more heart-breaking emails, obviously.Grace's life has suddenly gone from stagnant to brimming with possibilities. But is it all too good to be true?A witty, charming and all too relatable debut romcom, You've Got Mail is perfect for fans of Sophie Ranald, Mhairi McFarlane and Joanna Bolouri.
You've Got to Be Believed to Be Heard: The Complete Book of Speaking . . . in Business and in Life!
by Bert DeckerAre you uncomfortable—even afraid—about the prospect of speaking before a group of people? Do you have trouble getting your message across? When you speak, do others listen, or can you feel their attention wandering? Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds but our hearts: They win our trust. You can learn to impress and persuade other people by following Bert Decker's program in You've Got to Be Believed to Be Heard. In this revised and updated edition of his bestselling book, he distills his expertise into a fresh new approach to speaking, with examples and how-to exercises that anyone can follow. Decker rounds out the behavioral focus of the first edition to include his powerful tool to organize content. Now you can learn to create focused, listener-based messages in half the time. Spend a few evenings with this complete book of speaking, and you will discover how to win the emotional trust of others—the true basis of communicating in any situation.You'll learn: · How to conquer "stage fright"· How to inject dynamic energy into your voice· Why eye contact helps win trust· When and how to use humor to make a point· A proven technique to eliminate "Umm" and "Ahh" from your speech· A process to quickly organize your thoughts into a focused message· How to move your communications from information to influence· How to make an impact and be yourself—to an audience of one or one hundred· Eight steps to transforming your communications experience
YUI 3 Cookbook
by Evan GoerSolve a wide range of problems in your web application quickly and efficiently with the Yahoo! User Interface Library (YUI). With this definitive, getting-started guide to version 3 of the popular open source JavaScript library, you'll learn how to address many of the most common and challenging problems that web development presents. YUI 3 Cookbook introduces specific implementation patterns in the library, demonstrating granular solutions for everything from simple page effects to sophisticated web apps. Experienced users will learn how to create modules that load on demand; generate beautiful documentation; and write powerful and flexible Widgets, Models, and Views. Build YUI applications anywhere, from desktop browsers to touch-enabled mobile phones and backend Node.js environments Learn how YUI scales with your code base, keeping it modular and organized Apply animations, drag-and-drop, and other fully cross-browser UI effects with just a few lines of code Understand YUI-powered DOM scripting, event management, and data transport Debug, profile, and unit test your JavaScript application Get a technical introduction to YUI, including module architecture, sandboxing, and component loading Build custom modules with YUI and publish them to the YUI Gallery "I was surprised to find out how much I didn't know until reading this book. There really isn't a better resource for learning or updating your YUI skills." - Nicholas C. Zakas, Author and YUI Contributor
Zack the Buzzy Bee: Targeting the z Sound (Speech Bubbles 2)
by Melissa PalmerZack just wants to find other bees that look like him – and he meets some interesting and different kinds of bees along the way. This picture book targets the /z/ sound and is part of Speech Bubbles 2, a series of picture books that target specific speech sounds within the story. The series can be used for children receiving speech therapy, for children who have a speech sound delay/disorder, or simply as an activity for children’s speech sound development and/or phonological awareness. They are ideal for use by parents, teachers or caregivers. Bright pictures and a fun story create an engaging activity perfect for sound awareness. Picture books are sold individually, or in a pack. There are currently two packs available – Speech Bubbles 1 and Speech Bubbles 2. Please see further titles in the series for stories targeting other speech sounds.
Zaungespräche statt Brandschutzmauer: Die Beziehung von Werbung & Journalismus in Verlagen
by Corinna LauererAnders als etwa über die Beziehung des Journalismus zu Politik oder zu Public Relations wissen wir kaum etwas über die Beziehung von Journalismus und Werbung. Wie viel Koordination zwischen Redaktion und Werbevermarktung darf es geben, um die wirtschaftliche Effizienz zu steigern ohne die Autonomie der Redaktion zu gefährden? Die Kommunikationswissenschaft begnügt sich vielfach damit, auf das Ideal der sogenannten „Brandschutzmauer“ zu verweisen, die die Redaktion in Gänze von ökonomischen Überlegungen abschirmen soll. Die vorliegende Arbeit geht hingegen der Frage nach, wie es um die Beziehung der Redaktion mit der Anzeigenabteilung bzw. der Werbevermarktung in deutschen Verlagen steht und zu welchen Zwecken diese sich miteinander koordinieren. Die Ergebnisse legen nahe, dass ein gewisses Maß an Koordination der Redaktion und Werbevermarktung stets existiert hat, die Integration aber zunimmt – teils in Gestalt harmonischer Zusammenarbeit in strategischen Belangen und teils in Form konfliktreicher Auseinandersetzungen über hybride Werbeformen wie Native Advertising oder Affiliate-Marketing.
The Zen of You and Me: A Guide to Getting Along with Just About Anyone
by Diane Musho HamiltonHow to deal with interpersonal conflict--from a Zen perspective.The people who get under your skin the most can in fact be your greatest teachers. It’s not a matter of overlooking differences, as is often taught, but of regarding those difficult aspects of the relationship with curiosity and compassion--for those very differences offer a path to profound connection. Diane Hamilton’s practical, reality-based guide to living harmoniously with even your most irritating fellow humans—spouses, partners, colleagues, parents, children--shows that “getting along” is really a matter of discovering that our differences are nothing other than an expression of our even deeper shared unity.
Zend Framework 2 Application Development
by Christopher VallesThe book is really pragmatic, focusing on the key aspects you usually need to create an application. We skip the boring theory and jump straight to the action. Also, the examples don't try to be perfect, they just show the topic in question or the tool/components we are using. Here the focus is on the framework itself not on how to architect applications. The book will spend a lot of time reviewing the examples and each chapter is created around the example used to explain the topics so the example is first, then the explanation.This book is great for you if you are new to Zend Framework 2 and are looking to get a practical approach in how to use the framework. This book will be also really helpful if you are a Zend Framework 1 user but you want to adapt you knowledge to the new version of the framework. It's assumed that you will have good experience using PHP and specially with the Object Oriented programming paradigm.
The Zeppelin Offensive: A German Perspective in Pictures and Postcards
by David MarksAirship propaganda that&’s &“a visual treat . . . it will appeal to all those interested in how artwork was harnessed to convey information in time of war&” (Firetrench). Books on the Zeppelin raids during the First World War have, traditionally, focused on the direct impact of Britain, from the devastating effects on undefended towns and cities, the psychological impact of this first weapon of total war to the technological and strategic advances that eventually defeated the &“Baby Killers.&” Now, drawing on the largest postcard collection of its kind and other period memorabilia, David Marks tells the story of the Zeppelin during the First World War from a viewpoint that has rarely been considered: Germany itself. From its maiden flight in July 1900, the Zeppelin evolved into a symbol of technology and national pride that, once war was declared, was at the forefront of German&’s propaganda campaign. The Zeppelin links the rampant xenophobia at the outbreak of the conflict against England (it almost never was called Britain), France, Russia and their allies to the political doctrines of the day. The postcards that profusely illustrate this book show the wide-ranging types of propaganda from strident Teutonic imagery, myths and legends, biting satire and a surprising amount of humor. This book is a unique contribution to our understanding of the place of the Zeppelin in Germany&’s culture and society during the First World War. &“Well-recommended for its unique visual and psychological insights.&” —Over the Front &“Perfectly conveys the early optimism of the Zeppelin as both a symbol of national prestige and the weapon which would win the War.&” —Donna&’s Book Blog
Zero Quality Control: Source Inspection and the Poka-Yoke System
by Shigeo ShingoA combination of source inspection and mistake-proofing devices is the only method to get you to zero defects. Shigeo Shingo shows you how this proven system for reducing errors turns out the highest quality products in the shortest period of time. Shingo provides 112 specific examples of poka-yoke development devices on the shop floor, most of them costing less than $100 to implement. He also discusses inspection systems, quality control circles, and the function of management with regard to inspection.
Zeus (Gods and Heroes of the Ancient World)
by Ken DowdenThe first book to capture a complete picture of the most important of Greek gods in one reliable volume for almost seventy years, this masterly and comprehensive study brings a new-millennium examination of the fascinating god Zeus. Broad in scope, the book looks at myth, art, cult, philosophy, drama, theology and European painting amongst much more, and allows us to take seriously what it was to worship and respect the greatest of Greek gods, and to live through the aftershock of the Middle Ages and modern times. Showing the evidence along the way, Zeus is student-friendly and includes: a range of illustrations and maps translated passages from ancient authors a chronology and excellent indexing. Looking at the ancient Greeks their predecessor and their successors – the Romans and beyond – the book is engagingly written and speaks to a modern audience: this is Zeus from our remote ancestors to Wagner, and into the computer age.
Zielführende Kommunikation zwischen Agentur und Kunde: Erfolgreiche und effiziente Zusammenarbeit im Team
by Klaus Pawlowski Peter PawlowskiErfolgreiche Kampagnen und mehr Umsatz durch effektive Kommunikation zwischen allen Beteiligten.<P><P> Alles in einem Buch: theoretische Fundierung und praktische Umsetzung von Kommunikationsmodellen.<P> Leicht nachvollziehbarer Aufbau durch fortlaufendes Beispiel.<P> In diesem Buch erfahren Agenturen und ihre Auftraggeber, wie sie in allen Stufen der Zusammenarbeit effizient, zielführend und vor allem gemeinsam als Team erfolgreich sein können. Der Schlüssel zum Erfolg: eine lückenlose, klare und authentische Kommunikation aller Beteiligten. Beginnend beim Kennenlerngespräch, über das weichenstellende Briefing bis hin zu Vertragsverhandlungen und Konfliktgesprächen – die Autoren erläutern, wie man unnötigen Reibungsverlusten aus dem Weg geht, Missverständnissen vorbeugt und Frustration sowie Fehleinschätzungen verhindert.Ein Buch, gleichermaßen theoretisch fundiert wie auch direkt im Arbeitsalltag anwendbar: mit den wichtigsten Modellen zu Kommunikation und Gesprächsführung, zahlreichen Beispielen, Beispieldialogen und Inspirationen, die die Zusammenarbeit zwischen den Partnern in neuem Licht erscheinen lässt.
ZigBee Network Protocols and Applications
by Chonggang Wang Tao Jiang Qian ZhangCompared with other wireless communication technologies, such as Bluetooth, WiFi, and UWB, ZigBee is a far more reliable, affordable, and energy-efficient option. It is also the only global wireless communication standard for easily deployed, low-power consumption products.ZigBee Network Protocols and Applications provides detailed descriptions of
The Zimbabwean Crisis after Mugabe: Multidisciplinary Perspectives (Routledge Contemporary Africa)
by Tendai MangenaThis book examines the ways in which political discourses of crisis and ‘newness’ are (re)produced, circulated, naturalised, received and contested in Post-Mugabe Zimbabwe. Going beyond the ordinariness of conventional political, human and social science methods, the book offers new and engaging multi-disciplinary approaches that treat discourse and language as important sites to encounter the politics of contested representations of the Zimbabwean crisis in the wake of the 2017 coup. The book centres discourse on new approaches to contestations around the discursive framing of various aspects of the socio-economic and political crisis related to significant political changes in Zimbabwe post-2017. Contributors in this volume, most of whom experienced the complex transition first-hand, examine some of the ways in which language functions as a socio-cultural and political mechanism for creating imaginaries, circulating, defending and contesting conceptions, visions, perceptions and knowledges of the post-Mugabe turn in the Zimbabwean crisis and its management by the "New Dispensation". This book will be of interest to scholars of African studies, postcolonial studies, language/discourse studies, African politics and culture.
Zoom For Dummies
by Phil SimonUnlock the full potential of Zoom with this straightforward resource Zoom For Dummies shows readers how to stay connected to their friends, family, colleagues, and peers with this explosively popular communication platform. Written by business professional Phil Simon, Zoom For Dummies allows you to take full advantage of Zoom’s multi-faceted feature set, including: The "Meetings" feature Webinar capabilities Instant messaging functionality Zoom’s “Channel” features Zoom For Dummies goes beyond video conferencing and unlocks the full power of this service. You’ll be able to connect with people around the globe, record and replay video, share your screen with others, and use Zoom on your desktop, laptop, tablet, and mobile device. The book shows you how to follow best practices when it comes to Zoom’s enhanced security features, as well as how to keep Zoom up to date. Written in the friendly style the For Dummies series is famous for, Zoom For Dummies is perfect for anyone who uses Zoom for school, work, business, or personal reasons.
Zoom für Dummies (Für Dummies)
by Phil SimonSie wollen oder müssen Zoom zur Kommunikation nutzen? Egal ob privat oder geschäftlich, es gibt viele Funktionen, Einstellungen und Tipps, die Ihnen das Leben leichter machen. Phil Simon erklärt Ihnen in diesem Buch alles, was Sie über Chat, Videokonferenzen und das Einbinden von Apps wissen müssen. Egal ob das Erstellen von Einladungen, das Aufzeichnen von Konferenzen oder die Nutzung von Zoom Phones, alles wird ausführlich und leicht verständlich anhand von Screenshots erklärt. So nutzen Sie Zoom entspannt und effizient.
Zucked: Waking Up to the Facebook Catastrophe
by Roger McNameeThe story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. <P><P>If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. <P><P>ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. <P><P>Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. <P><P>Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly -- to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. <P><P>This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. <P><P>Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us. <P><b>A New York Times Bestseller</b>
A Zulu Manual or Vade-Mecum: A Companion Volume to ''The Zulu-Kafir Language'', And The '' English - Zulu Dictonary''. (Routledge Revivals)
by Charles RobertsPublished in 1900, this book provides a companion volume to the Zulu Kafir Language and the English Zulu Dictionary. Including a dictionary and examples of language structure and grammar, this book makes Zulu accessible to all levels of learner.
Zur Inszenierung eines Wirtschaftsclusters
by Michael JonasWie lässt sich die Entstehung eines Wirtschaftsclusters in einer Stadt verstehen? In der Auseinandersetzung mit ökonomischen, soziologischen, raumwissenschaftlichen und politikwissenschaftlichen Ansätzen wird ein praxeologischer Forschungsansatz entfaltet, mit dessen Hilfe die Initiierung und Implementation eines Mikrosystemtechnologieclusters im Raum Dortmund analysiert wird. Auf der Grundlage mehrjähriger empirischer Forschung wird die multiple Inszenierung dieses Clusters als Ergebnis der Wirkung ganz unterschiedlicher sozialer Praktiken und dazugehöriger Arrangements gedeutet, in denen verschiedene Akteure und Akteursgruppen involviert sind.
Zwischen Ad hoc Kommunikation und strategischer Planung: Gestaltung des strategischen Kommunikationsmanagements im Mittelstand
by Ninette FlorschützAnlässlich der in vorausgehenden Studien vielfach erhobenen Mangeldiagnosen widmet sich die interdisziplinäre Studie den Managementprozessen strategischer Kommunikation in mittelständischen Unternehmen. Sie analysiert anhand empirischer Evidenz systematisch deren Gestaltungsentscheidungen, Einflüsse und Kausalitäten, um die Prozessgestaltung des strategischen Kommunikationsmanagements unter den spezifischen Rahmenbedingungen mittelständischer Organisationsstrukturen sichtbar zu machen. Die Befunde identifizieren und erklären die prozessualen Abweichungen von der normativen Konzeptionslehre strategischer Kommunikation. Anhand kontingenter Gestaltungsentscheidungen und ihrer Wirkungsbeiträge bildet die Arbeit das praktizierte Programm zur Steuerung strategischer Kommunikation als alternatives Erfolgsmodell zur Strategieentwicklung und -implementierung in dynamischen Umwelten ab.
Zwischen Anpassung und Selbstbehauptung: Identitäts- und Handlungsmuster ostdeutscher Journalist*innen (BestMasters)
by Anna Sophie KühneJournalist*innen ostdeutscher Herkunft sind in den Führungsetagen deutscher Medienhäuser klar unterrepräsentiert – sogar in den neuen Bundesländern. Obwohl es in den vergangenen Jahren Fortschritte gab, erfolgt die Berichterstattung über Ostdeutschland auch 30 Jahre nach der Wiedervereinigung oft aus einer Außenperspektive.Dieses Buch nimmt die Geschichte des ostdeutschen Mediensystems als Ursache des Status Quo in den Blick – erzählt durch biografische Gruppeninterviews mit ostdeutschen Journalist*innen. Die Ergebnisse bestätigen die anhaltende Dominanz westdeutscher Paradigmen im Journalismus, die sich bisweilen in der Benachteiligung und Diskriminierung ostdeutscher Journalist*innen offenbart. Es wird deutlich, dass historische Verflechtungen und die ostdeutsche Identität das berufliche Rollenverständnis und die Karriere bis heute prägen: Ostdeutsche Journalist*innen bewegen sich im permanenten Spannungsfeld zwischen Anpassung und Selbstbehauptung. Doch die Ergebnisse geben auch Grund zur Hoffnung: Junge ostdeutsche Journalist*innen erkämpfen sich zunehmend einen Platz in gesamtdeutschen Diskursen und fordern damit jene gesellschaftliche Anerkennung ein, die ihren Eltern und Großeltern verwehrt geblieben ist. Ein Generationenwandel zeichnet sich ab. Die AutorinAnna Sophie Kühne hat ihren Master in Journalismus an der Ludwig-Maximilians-Universität absolviert und wurde an der Deutschen Journalistenschule in München ausgebildet. Sie arbeitet als freie Journalistin in Hamburg und Berlin.
Zwischen Information und Sensation: Zur Darstellung von Suizid und Suizidalität in deutschen Tageszeitungen
by Antonia MarkiewitzIn diesem Buch befasst sich Antonia Markiewitz mit der Thematisierung von Suizid(alität) in den Medien, möglichen Einflüssen auf die journalistische Ausgestaltung der Berichterstattung sowie mit der potenziellen Wirkung, die sie aus der Forschung zum Werther- und Papageno-Effekt ableitet. Dazu untersucht die Autorin, inwiefern die Darstellung von Suizid und Suizidalität in deutschen Tageszeitungen den Richtlinien zur verantwortungsvollen Suizidberichterstattung entspricht, die ihrerseits an der Maxime der Suizidprävention ausgerichtet sind. Aufbauend auf einer redaktionellen Intervention zur Verbesserung der Suizid(alitäts)darstellung mit anschließender Inhaltsanalyse der Beiträge, rückt sie auch die Rolle der Journalist*innen in den Fokus.
Zwischen Reflexion und Dekonstruktion: Analyse organisationaler Entscheidungskommunikation am Beispiel redaktioneller Weblogs (Organisationskommunikation)
by Ina von der WenseDie vorliegende Arbeit ist einzuordnen zwischen Organisationskommunikation und Kommunikatorforschung. Im Verlauf des Buches wird die Frage beantwortet, wie journalistische Organisationen ihre Entscheidungen gegenüber der Umwelt kommunizieren. Den theoretischen Unterbau der Arbeit bildet die Luhmannsche Organisationstheorie, ergänzt wird sie durch die prozessorientierte Perspektive Weicks auf Organisationen und ihr Operieren, sowie Goffmans Überlegungen zur strategischen Kommunikation. Auf Basis dieser Theorien werden zur Beantwortung der Fragestellung ein Modell des Entscheidungsprozesses und ein Modell der externen Entscheidungskommunikation entwickelt. Darauf folgt eine zweistufige Inhaltsanalyse journalistischer Weblogs: zunächst eine explorative für den ersten Kontakt mit dem Material, anschließend eine quantitative, hypothesentestende Analyse.