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Bounding Biomedicine: Evidence and Rhetoric in the New Science of Alternative Medicine
by Colleen DerkatchDuring the 1990s, an unprecedented number of Americans turned to complementary and alternative medicine (CAM), an umbrella term encompassing chiropractic, energy healing, herbal medicine, homeopathy, meditation, naturopathy, and traditional Chinese medicine. By 1997, nearly half the US population was seeking CAM, spending at least $27 billion out of pocket. Bounding Biomedicine centers on this boundary-changing era, looking at how consumer demand shook the health care hierarchy. Drawing on scholarship in rhetoric and science and technology studies, the book examines how the medical profession scrambled to maintain its position of privilege and prestige, even as its foothold appeared to be crumbling. Colleen Derkatch analyzes CAM-themed medical journals and related discourse to illustrate how members of the medical establishment applied Western standards of evaluation and peer review to test health practices that did not fit easily (or at all) within standard frameworks of medical research. And she shows that, despite many practitioners’ efforts to eliminate the boundaries between “regular” and “alternative,” this research on CAM and the forms of communication that surrounded it ultimately ended up creating an even greater division between what counts as safe, effective health care and what does not. At a time when debates over treatment choices have flared up again, Bounding Biomedicine gives us a possible blueprint for understanding how the medical establishment will react to this new era of therapeutic change.
The Bounty Effect: 7 Steps To The Culture Of Collaboration
by Evan RosenThe Bounty Effect: 7 Steps to The Culture of Collaboration® is a much-anticipated sequel to Evan Rosen's The Culture of Collaboration®, Gold Medal Winner in the Axiom Business Book Awards. The Bounty Effect happens when exigent circumstances compel businesses, governments and organizations to change from command-and-control to collaborative. Triggers include disruptive market forces, new competitors, regional slowdowns, natural disasters, terrorist attacks and global downturns. Seize the opportunity The Bounty Effect provides. Learn how to change any organization so that every worker is a knowledge worker and each team member produces results collaboratively. See why organizations have been traveling down a well-worn road, because the new highway has yet to be built until now.
Bourdieu in Translation Studies: The Socio-cultural Dynamics of Shakespeare Translation in Egypt (Routledge Advances in Translation and Interpreting Studies)
by Sameh HannaThis book explores the implications of Pierre Bourdieu’s sociology of cultural production for the study of translation as a socio-cultural activity. Bourdieu’s work has continued to inspire research on translation in the last few years, though without a detailed, large-scale investigation that tests the viability of his conceptual tools and methodological assumptions. With focus on the Arabic translations of Shakespeare’s tragedies in Egypt, this book offers a detailed analysis of the theory of ‘fields of cultural production’ with the purpose of providing a fresh perspective on the genesis and development of drama translation in Arabic. The different cases of the Arabic translations of Hamlet, Macbeth, King Lear and Othello lend themselves to sociological analysis, due to the complex socio-cultural dynamics that conditioned the translation decisions made by translators, theatre directors, actors/actresses and publishers. In challenging the mainstream history of Shakespeare translation into Arabic, which is mainly premised on the linguistic proximity between source and target texts, this book attempts a ‘social history’ of the ‘Arabic Shakespeare’ which takes as its foundational assumption the fact that translation is a socially-situated phenomenon that is only fully appreciated in its socio-cultural milieu. Through a detailed discussion of the production, dissemination and consumption of the Arabic translations of Shakespeare’s tragedies, Bourdieu in Translation Studies marks a significant contribution to both sociology of translation and the cultural history of modern Egypt.
The Boy Detective: A New York Childhood
by Roger RosenblattThe Washington Post hailed Roger Rosenblatt's Making Toast as "a textbook on what constitutes perfect writing," and People lauded Kayak Morning as "intimate, expansive and profoundly moving." Classic tales of love and grief, the New York Times bestselling memoirs are also original literary works that carve out new territory at the intersection of poetry and prose. Now comes The Boy Detective, a story of the author's childhood in New York City, suffused with the same mixture of acute observation and bracing humor, lyricism and wit.Resisting the deadening silence of his family home in the elegant yet stiflingly safe neighborhood of Gramercy Park, nine-year-old Roger imagines himself a private eye in pursuit of criminals. With the dreamlike mystery of the city before him, he sets off alone, out into the streets of Manhattan, thrilling to a life of unsolved cases.Six decades later, Rosenblatt finds himself again patrolling the territory of his youth: The writing class he teaches has just wrapped up, releasing him into the winter night and the very neighborhood in which he grew up. A grown man now, he investigates his own life and the life of the city as he walks, exploring the New York of the 1950s; the lives of the writers who walked these streets before him, such as Poe and Melville; the great detectives of fiction and the essence of detective work; and the monuments of his childhood, such as the New York Public Library, once the site of an immense reservoir that nourished the city with water before it nourished it with books, and the Empire State Building, which, in Rosenblatt's imagination, vibrates sympathetically with the oversize loneliness of King Kong: "If you must fall, fall from me."As he walks, he is returned to himself, the boy detective on the case. Just as Rosenblatt invented a world for himself as a child, he creates one on this night--the writer a detective still, the chief suspect in the case of his own life, a case that discloses the shared mysteries of all our lives. A masterly evocation of the city and a meditation on memory as an act of faith, The Boy Detective treads the line between a novel and a poem, displaying a world at once dangerous and beautiful.
Boy from Nowhere: A Life in Ninety-One Countries
by Allan FotheringhamAs one of Canada’s pre-eminent newspaper and magazine journalists, Allan Fotheringham has met everybody from Bobby Kennedy and Pierre Trudeau to The Beatles and Nelson Mandela. Born in Hearne, Saskatchewan, in 1932, Allan Fotheringham has had a distinguished career. Dubbed "Dr. Foth," Fotheringhamgraduated from the University of British Columbia andhas worked for numerous news organizations, including the Vancouver Sun, Southam News, The Financial Post, Sun Media, the Globe and Mail, and most notably as a long-time columnist for Maclean’s.His career hastaken him to many places on almost every continent as a correspondent and allowed him to meet many renowned personalities, from Robert F. Kennedy, Ronald Reagan,and Brian Mulroney toThe Beatles, Pierre Trudeau, and Nelson Mandela.Forten years he was apanellist on the popular CBC-TV show Front Page Challenge, and he’s won many awards, includingthe National Magazine Award for Humour, a National Newspaper Award for Column Writing, and the Bruce Hutchinson Life Achievement Award.Time once described Allan Fotheringham as "Canada’s most consistently controversial newspaper columnist … a tangier critic of complacency has rarely appeared in a Canadian newspaper."
Boy Wonders: A memoir
by Cathal Kelly"The most fascinating things about life are the banalities we so rarely discuss amongst ourselves but that we devote most of our energies to navigating. How did that day you've forgotten look? What did it feel like? Were you lonely? Did you have the sense you were progressing anywhere? Probably not. Yet string a few thousand of them together and that’s a life." —From Boy Wonders Cathal Kelly grew up in the seventies and eighties, decades when dressing like Michael Jackson seemed like a good idea and The Beachcombers—"an adventure show about logging"—seemed to make sense. But beyond fashion missteps and baffling TV-show premises, Kelly's youth was a time of wonder, obsession and the thrill of discovery. Navigating an often fraught family life, Kelly sought refuge in books, bands, movies, games and at least one backyard hole. However, looking back he sees that his passion for George Orwell, Star Wars or The Smiths was never just about the book, movie or band. Rather, it was about the promise each new experience offered in helping him to make sense of the world, and how he might find a home within it. By turns funny, elegiac and insightful, Boy Wonders is an unvarnished celebration of growing up and stumbling toward identity. It's about the good and the bad of those brief years when we find purpose without end, obsession without limit and joy in the strangest of places.
Boys will be Boys: A Daughter's Elegy
by Sara Suleri GoodyearTaking her title from that jokingly chosen by her father for his unwritten autobiography, Boys will be boys dips in and out of Suleri Goodyears' upbringing in Pakistan and her life in the United States.
Brag Better: Master the Art of Fearless Self-Promotion
by Meredith FinemanThis effortless and unapologetic approach to self-promotion will manage your anxiety and allow you to champion yourself. Does talking about your accomplishments feel scary or icky because you're worried people will think you're "obnoxious"?Does it feel more natural to "put your head down and do the work"?Are you tired of watching the loudest people in your industry get disproportionate praise and rewards?If you answered "yes" to any of the above, you might be self-sabotaging. You need to learn to Brag Better. Meredith Fineman has built a career working with "The Qualified Quiet": smart people who struggle to talk about themselves and thus go underestimated or unrecognized. Now, she shares the surefire and anxiety-proof strategies that have helped her clients effectively communicate their achievements and skillsets to others.Bragging Better doesn't require false bravado, talking over people, or pretending to be more qualified than you are. Instead, Fineman advocates finding quiet confidence in your opinions, abilities, and background, and then turning up the volume. In this book, you will learn the career-changing tools she's developed over the past decade that make bragging feel easy, including: • Get remembered by focusing your personal brand and voice on key adjectives (like "effective, subtle, and edgy") • Practice explaining what you do in simple, sticky terms to earn respect and recognition from the public and people at work. • Eliminate words that undermine your work and find better ones--like your bio saying you're "trying" or "attempting" to do something instead that you ARE doing it.If you're ready to begin Bragging Better--to telling the truth about your accomplishments with grace and confidence--this book is for you.
Bragg Fibers: From Optical Properties to Applications
by Ritesh Kumar Chourasia Aavishkar KattiThis book highlights the guiding mechanisms as well as the most current and important results in the field of innovative, bio-inspired Bragg fibers. While conventional optical fibers (COF) have several advantages over traditional waveguides, they also suffer from a number of disadvantages which are not present in Bragg fibers due to their minimal nonlinearities, lack of polarization or birefringence effect, lack of Fresnel reflections at the open fiber end, and absence of material or cladding losses. A natural platform for biological and chemical sensing, and with potential to boost communication systems' speed and bandwidth, the primary goal of this book is to apprise readers in academia and industry of properties of EM wave propagation in Bragg fibers with a defect layer. Their major applications in bio/chemical sensing, fuel adulteration sensing, high-temperature sensing, optical dual-channel inline filtering, optical de-multiplexers, optical couplers, and nonlinear soliton generation are presented in detail, along with comparisons of Bragg fibers with alternative structures and their relative pros and cons.
A Brain for Speech: A View from Evolutionary Neuroanatomy
by Francisco AboitizThis book discusses evolution of the human brain, the origin of speech and language. It covers past and present perspectives on the contentious issue of the acquisition of the language capacity. Divided into two parts, this insightful work covers several characteristics of the human brain including the language-specific network, the size of the human brain, its lateralization of functions and interhemispheric integration, in particular the phonological loop. Aboitiz argues that it is the phonological loop that allowed us to increase our vocal memory capacity and to generate a shared semantic space that gave rise to modern language. The second part examines the neuroanatomy of the monkey brain, vocal learning birds like parrots, emergent evidence of vocal learning capacities in mammals, mirror neurons, and the ecological and social context in which speech evolved in our early ancestors. This book's interdisciplinary topic will appeal to scholars of psychology, neuroscience, linguistics, biology and history.
The Brainwashing of My Dad: How the Rise of the Right-Wing Media Changed a Father and Divided Our Nation—And How We Can Fight Back
by Jen SenkoAfter her beloved dad got addicted to right-wing talk radio and Fox News, Jen Senko feared he would never be the same again...Frank Senko had always known how to have a good time. Despite growing up in a poverty-stricken family during the Depression and having to fight his way to middle-class status as an adult, he tended to look on the bright side. But after a job change forced Frank to begin a long car commute every day, his daughter Jen noticed changes in his personality and beliefs. Long hours on the road listening to talk radio commentators like Rush Limbaugh sucked her father into a suspicion-laden worldview dominated by conspiracy theories, fake news, and rants about the "coastal elite" and "libtards" trying to destroy America.Over the course of a few years, Jen's dad went from a nonpolitical, open-minded Democrat to a radical, angry, and intolerant right-wing devotee who became a stranger to those closest to him. As politics began to take precedence over everything else in her father's life, Jen was mystified. What happened to her dad? Was there anything she could do to help? And, most importantly, would he ever be his lovable self again? Jen began the search for answers, and found them... as well stories from countless other families like her own.Based on the award-winning documentary, The Brainwashing of My Dad uncovers the alarming right-wing strategy to wield the media as a weapon against our very democracy. Jen's story shows us how Fox News and other ultra-conservative media outlets are reshaping the way millions of Americans view the world, and encourages us to fight back.
Brand and Talent
by Kevin KeohaneMany books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.
Brand Hate: Navigating Consumer Negativity in the Digital World
by S. Umit KucukThis book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.
Brand Psychology
by Jonathan GabayWhy do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them.Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public.
Brand Storytelling: Put Customers at the Heart of Your Brand Story
by Miri RodriguezDespite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience. Written by the award-winning storyteller Miri Rodriguez at Microsoft, Brand Storytelling is a clear, actionable guide that goes beyond content strategy, simplifying where to begin, how to benchmark success and ensuring a consistent brand voice throughout every department. Inspiring with interviews, advice and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, it clarifies why machine-learning, AI and automation only tell one side of the story. Aligning an emotive connection with the customer's personal values, experiences and aspirations will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for long-term growth, rather than trying to win it.
Brand Storytelling: Put Customers at the Heart of Your Brand Story
by Miri RodriguezWritten by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book will explore the future of brand storytelling in a post pandemic era. New to this edition will also be a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories.Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.
Branding Brazil: Transforming Citizenship on Screen
by Leslie L. MarshBranding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil from 2003 to 2014. A utopian impulse drove the reproduction of Brazilian cultural identity for local and global consumption; cultural production sought social and economic profits, especially greater inclusion of previously marginalized people and places. Marsh asserts that three communicative strategies from branding–promising progress, cultivating buy-in, and resolving contradictions–are the most salient and recurrent practices of nation branding during this historic period. More recent political crises can be understood partly in terms of backlash against marked social and political changes introduced during the branding period. Branding Brazil takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon.
Branding in Governance and Public Management (Routledge Critical Studies in Public Management)
by Jasper Eshuis E.H. KlijnPoliticians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to invest their energy in governance processes. Public administration scholars so far have however paid little attention to branding. This book provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding. Branding in Public Governance and Management highlights the growing importance of public banding as a public management strategy to influence political events, decision-making processes and outcomes in governance processes.
Branding TV: Principles and Practices
by Walter McDowell Alan BattenIn an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.
Brands: Interdisciplinary Perspectives (Routledge Interpretive Marketing Research)
by Jonathan E. SchroederBranding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives – cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects. This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer’s lives and cultural discourse.
Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It
by Jane Cunningham Philippa Roberts'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.________________'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
The Brass Check: A Study of American Journalism (American Journalists Ser.)
by Upton SinclairA muckraking exposé of corruption in American journalism from the Pulitzer Prize-winning author of The Jungle Upton Sinclair dedicated his life to documenting the destructive force of unbridled capitalism. In this influential study, he takes on the effect of money and power on mass media, arguing that the newspapers, magazines, and wire services of the Progressive era formed "a class institution serving the rich and spurning the poor." In the early twentieth century, a "brass check" was a token purchased by brothel patrons. By drawing a comparison between journalists and prostitutes, Sinclair highlights the total control publishers such as William Randolph Hearst exerted over their empires. Reporters and editors were paid to service the financial and political interests of their bosses, even if that meant misrepresenting the facts or outright lying. Sinclair documents specific cases, including the Ludlow Massacre of 1914 and the Red Scare whipped up by Hearst's New York Journal and other newspapers, in which major news outlets ignored the truth in favor of tabloid sensationalism. Sinclair considered The Brass Check to be his most important and most dangerous book. Nearly a century later, his impassioned call for reform is timelier than ever. This ebook has been authorized by the estate of Upton Sinclair.
Brave New Girl: Seven Steps to Confidence
by Chloe BrotheridgeHarness your inner stength, confidence and stability with the essential guide from renowned hypnotherapist, host of The Calmer You podcast and bestselling author of The Anxiety SolutionIt's time to be the happiest, most confident and content version of yourself . . .'The only way to improve our confidence - in any area of life - is by pushing through our comfort zone . . . This straightforward guide will show you how' Evening Standard, Books to Read for Better Mental Health___________Confidence is not something we either have or don't have - it can be built, and this straightforward guide will show you how.Renowned clinical hypnotherapist and anxiety expert Chloe Brotheridge has helped hundreds of clients with anxiety and low self-confidence, and in this book will use her own stories, scientific research, and the experiences of other women to show you how to:· Feel more confident· Spend less time worrying and people-pleasing· Build self-belief· Reach your full potential· Assertively set boundaries for a happier, healthier youBrave New Girl reveals how everyone can follow their path to confidence.'A straightforward guide . . . she uses her own stories, scientific research and the experiences of other women to show her readers how to feel more confident' StylistAs seen in The Guardian, Mirror and Daily ExpressPraise for The Anxiety Solution:'Remarkable, pioneering, could change your life' Daily Mail
Brave Souls: Experiencing the Audacious Power of Empathy
by Belinda BaumanWhat if empathy could save us? Belinda Bauman was living a comfortable life as a wife, mother, and nonprofit leader—but her soul was checked out. Then she met Esperance. An assault survivor living in one of the poorest, most dangerous countries in the world, Esperance and other Congolese women shared their harrowing stories with Belinda. Their vulnerability set Belinda on a path of embracing empathy. If Esperance could love in the face of so much pain, maybe there is hope for the world too. From the top of Mount Kilimanjaro to the borders of war-torn Syria, Belinda takes readers along her journey to empathy. With cutting-edge neuroscience, biblical parables, and stories of brave women from across the globe, she offers readers direction for seeing others' perspectives, listening well, and redeeming conflict. She casts a vision for lives and communities transformed by everyday Christians practicing empathy as a spiritual discipline. Join Belinda on a journey to be brave—and see your world changed.
Brazilians Working With Americans/Brasileiros que trabalham com americanos: Cultural Case Studies/Estudos de casos culturais
by Kelm Orlando R. Risner Mary E.Brazilians Working With Americans presents ten short case studies that effectively illustrate many of the cultural factors that come into play when North American business professionals work in Brazil. The authors summarize each case and the aspects of culture it involves, and American and Brazilian executives comment on the cultural differences highlighted by that case. A list of topics and questions for discussion also help draw out the lessons of each business situation. To make the book equally useful to Brazilians and Americans (whether businesspeople or language students), the entire text is presented in both English and Portuguese.