- Table View
- List View
Your Own Terms: A Woman's Guide to Taking Charge of Any Negotiation
by Yasmin DaviddsWhen it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive—and the strategy backfires. No wonder most women hate negotiating. In Your Own Terms, negotiation expert Yasmin Davidds helps women strike a balance, merging our natural strengths (collaboration, relationship building, listening) with a firm grasp of established tactics. Guidelines, stories, and exercises illuminate the psychology of negotiation and reveal how women can: Control how they are perceived • Eliminate self-sabotaging beliefs and behaviors • Discover their personal negotiation style • Envision the ideal outcome and map backwards • Build leverage • Understand an opponent's approach and adjust theirs in response • Deploy persuasion and redirection tactics • And much more Set the bar high and negotiate to get there. With this empowering book, women learn the skills to win on their own terms—and open doors they never knew were shut.
Your Perfect Right: Assertiveness and Equality in your Life and Relationships (9th edition)
by Robert E. Alberti Michael L. EmmonsThis assertiveness training book shows how assertiveness boosts self-worth, enriches intimacy, honest decision-making and conflict-resolution skills, changes responses to difficult people and situations, and stimulates social responsibility.
Your Stone Age Brain in the Screen Age: Coping with Digital Distraction and Sensory Overload
by Richard E. CytowicAn award-winning neurologist on the Stone-Age roots of our screen addictions, and what to do about them.The human brain hasn&’t changed much since the Stone Age, let alone in the mere thirty years of the Screen Age. That&’s why, according to neurologist Richard Cytowic—who, Oliver Sacks observed, &“changed the way we think of the human brain&”—our brains are so poorly equipped to resist the incursions of Big Tech: They are programmed for the wildly different needs of a prehistoric world. In Your Stone Age Brain in the Screen Age, Cytowic explains exactly how this programming works—from the brain&’s point of view. What he reveals in this book shows why we are easily addicted to screen devices; why young, developing brains are particularly vulnerable; why we need silence; and what we can do to push back.In the engaging storytelling style of his popular TED Talk, Cytowic draws an easily comprehensible picture of the Stone Age brain&’s workings—the function of neurotransmitters like dopamine in basic instincts for survival such as desire and reward; the role of comparison in emotion, and emotion in competition; and, most significantly, the orienting reflex, one of the unconscious circuits that automatically focus, shift, and sustain attention. Given this picture, the nature of our susceptibility to digital devices becomes clear, along with the possibility of how to break their spell.Full of practical actions that we can start taking right away, Your Stone Age Brain in the Screen Age offers compelling evidence that we can change the way we use technology, resist its addictive power over us, and take back the control we have lost.
Your Story, Well Told: Creative Strategies to Develop and Perform Stories that Wow an Audience
by Corey RosenSo, you’ve got a story to sell . . . “A great resource” for business or social occasions from an Emmy winner and storytelling coach (Samantha Harris, cohost of Dancing with the Stars and author of Your Healthiest Healthy).2021 International Book Awards finalist in Self-Help: Motivational#1 New Release in Speech and Public SpeakingLearn the art of telling stories and make the sale, land the client, propose a toast, or impress a date. Corey Rosen is an Emmy Award–winning writer and actor with years of experience as a skilled storytelling coach, and his book is jam-packed with some of the best storytelling strategies out there.We’ve all got stories to tell-but how do you make your story the best? Here, the Moth Radio Hour veteran and master teacher conveys the best techniques from improvisational theater to design an accessible guide for all ages and skill levels. Crafted to help ordinary people tell extraordinary stories, this laugh-out-loud handbook covers everything from how to tell a good story to going off script.Learn how to sell yourself through the art of telling stories. The best storytelling uses improvisation to enthrall, entertain, and keep audiences on edge. Laugh along with tales of performance triumphs (and disasters) and explore ways to develop confidence and spontaneity. From brainstorming and development to performance and memorization techniques, learn how to tell a good story with:A variety of structures and editing approaches to bring out your best storyImprov exercises to stimulate creativity without feeling foolishQuick and easy lessons on building storiesResources for putting on a showcase to tell your story“Let Corey Rosen teach you how good-humored authentic story sharing, in any social and cultural context, beats those nasty public lying contests every time.” —Nancy Mellon, author of Storytelling and the Art of Imagination“I know I will return to it again and again for ideas, inspiration, and entertainment.” —Samantha Harris
Your Three Second Window: Changing Everyday Moments Into Extraordinary Opportunities For Success
by Darby RoachIn Your Three Second Window, Changing Everyday Moments into Extraordinary Opportunities for Success, you’ll learn how the brain processes information to generate that good feeling we get when we see someone or something we like—and how to use that knowledge to quickly establish strong, positive relationships with others, create home and work environments that invite success and develop a more satisfying and fulfilling career. Through simple exercises that build on each other, you’ll learn how to tap into your intuition and emotions and use them to change your everyday moments into extraordinary opportunities for success.
Your Voice And Articulation (Fourth Edition)
by Ethel C. Glenn Phillip J. Glenn Sandra H. FormanFourth edition of a text which offers explanations of the processes by which we produce voice and speech sounds, such as consonants and vowels, in American English. Included are exercises and practice guidelines for enhancing or correcting voice quality and the pronunciation of sounds and words.
Your Voice Is Your Calling Card: How to Power-Charge Your Voice, Boost Your Confidence, and Speak with Joy, Ease, and Conviction
by Suzann Rye&“A step-by-step approach . . . touches on the spiritual, the emotional, and the physical aspects of performance&”—includes free audio bonuses (Roger N. Quevillon, coauthor of Living in Clarity). Whether a professional stage performer, teacher, coach, or business professional, everyone is a performer. This primer is the ultimate voice and performance coaching package for overcoming nerves and stage fright and becoming a remarkable, inspiring speaker. &“The holistic approach to voice training offered in this book will benefit speakers looking to break free of formulaic approaches to overcoming speech fright that just don&’t work. A &‘must add&’ for every speaker&’s library.&” —Susan Berkley, author of Speak to Influence &“Tackles your fears, expands your comfort zone, and emphasizes several breathing/projection exercises to improve your delivery.&” —Mark Cravens, author of The Ten Commandments of InvestingTM &“A wonderful guidebook for anyone who relies on their voice. In particular, the section on vocal training provides an incredibly comprehensive explanation of the many aspects of voice quality and provides a full set of exercises allowing them to be developed.&” —Michael Nicholas, author of Being the Effective Leader &“I was amazed by [Suzanne&’s] profound understanding of the mechanics of the vocal instrument, but perhaps even more importantly, I realized what a remarkable advocate of the holistic dimension of the voice she is. This book contains a wealth of practical knowledge. It is both helpful and inspiring. I invite you to let Suzanne be your guide in this fascinating journey to discover your own inner voice and build it step by step to make it &‘your calling card.&’&” —Nabil Doss, President, 2008–2009, Canadian Association of Professional Speakers, Montreal Chapter
You're Invited: The Art and Science of Cultivating Influence
by Jon LevyRegardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.That’s what You’re Invited is about: The most universal strategy for success is creating meaningful connections with those who can impact you, your life, and the things you care about. But how do you make those connections and build trust quickly? What do you do if you’re introverted or hate networking? Behavioral scientist Jon Levy had no money, reputation or status, but was able to convince groups of Nobel Laureates, Olympians, celebrities, Fortune 500 executives, and even an occasional princess to not only give him advice, but cook him dinner, wash his dishes, sweep his floors, and then thank him for the experience. The goal of his gatherings, much like this book, was not networking, but to build meaningful and lasting relationships. This private community based around the dinner experience became known as “The Influencers”, named for the member’s success and industry influence. Since its inception more than a decade ago, The Influencers has grown into the largest private group of its kind worldwide, with a thriving community both in person and through digital experiences.In You’re Invited, Levy guides readers through the art and science of creating deep and meaningful connections with anyone, regardless of their stature or celebrity, and demonstrates how we develop influence, gain trust, and build community so that we can impact our communities and achieve what’s important to us.
You're It: Crisis, Change, and How to Lead When It Matters Most
by Barry C. Dorn Leonard J. Marcus Eric J. McNulty Joseph M. HendersonBecome a better crisis leader while equipping yourself with the tools for every day transformative leadershipToday, in an instant, leaders can find themselves face-to-face with crisis. An active shooter. A media controversy. A data breach. In You're It, the faculty of the National Preparedness Leadership Initiative at Harvard University takes you to the front lines of some of the toughest decisions facing our nation's leaders-from how to mobilize during a hurricane or in the aftermath of a bombing to halting a raging pandemic. They also take readers through the tough decision-making inside the world's largest companies, hottest startups, and leading nonprofits.The authors introduce readers to the pragmatic model and methods of Meta-Leadership. They show you how to understand what is happening during a moment of crisis and change, what to do about it, and how to hone these skills to lead high-performing teams. Then, when crisis hits, you can pivot to be the leader people follow when it matters most.A book for turbulent times, You're It is essential reading for anyone preparing to lead an adaptive team through crisis and change.
You're Not Edith: Autobiographical Essays
by Allison GruberA brazenly funny, poignant memoir. This gutsy collection offers a brilliant reflection on life as a young lesbian and breast cancer survivor. Through discussions of madness, religion, gender and feminism, Allison Gruber captivates with heartbreaking candor and wit. From her teenage Dian Fossey to her Virginia Woolf of Drama Club, the author invites us into a world of brash, bookish hilarity, as she navigates an unusual life, interrupted. In You're Not Edith, Gruber asks herself how best to live and finds answers big enough for all of us.
You're Not Listening: What You're Missing and Why It Matters
by Kate MurphyWhen was the last time you listened to someone, or someone really listened to you?"If you’re like most people, you don’t listen as often or as well as you’d like. There’s no one better qualified than a talented journalist to introduce you to the right mindset and skillset—and this book does it with science and humor." -Adam Grant, #1 New York Times bestselling author of Originals and Give and Take"An essential book for our times."-Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to SomeoneAt work, we’re taught to lead the conversation.On social media, we shape our personal narratives.At parties, we talk over one another. So do our politicians.We’re not listening.And no one is listening to us.Despite living in a world where technology allows constant digital communication and opportunities to connect, it seems no one is really listening or even knows how. And it’s making us lonelier, more isolated, and less tolerant than ever before. A listener by trade, New York Times contributor Kate Murphy wanted to know how we got here.In this always illuminating and often humorous deep dive, Murphy explains why we’re not listening, what it’s doing to us, and how we can reverse the trend. She makes accessible the psychology, neuroscience, and sociology of listening while also introducing us to some of the best listeners out there (including a CIA agent, focus group moderator, bartender, radio producer, and top furniture salesman). Equal parts cultural observation, scientific exploration, and rousing call to action that's full of practical advice, You're Not Listening is to listening what Susan Cain's Quiet was to introversion. It’s time to stop talking and start listening.
You're the Only One I Can Tell: Inside the Language of Women's Friendships
by Deborah TannenThis warm, wise exploration of female friendship from the #1 bestselling author of You Just Don’t Understand will help women lean into these powerful relationships. Best friend, old friend, good friend, bff, college roommate, neighbor, workplace confidante: Women’s friendships are a lifeline in times of trouble and a support system for daily life. A friend can be like a sister, daughter, mother, mentor, therapist, or confessor—or she can be all of these at once. She’s seen you at your worst and celebrates you at your best. Figuring out what it means to be friends is, in the end, no less than figuring out how we connect to other people. In this illuminating and validating new book, #1 New York Times bestselling author Deborah Tannen deconstructs the ways women friends talk and how those ways can bring friends closer or pull them apart. From casual chatting to intimate confiding, from talking about problems to telling what you had for dinner, Tannen uncovers the patterns of communication and miscommunication that affect friendships at different points in our lives. She shows how even the best of friends—with the best intentions—can say the wrong thing, and how words can repair the damage done by words. Through Tannen’s signature insight, humor, and ability to present pitch-perfect real-life dialogue, readers will see themselves and their friendships on every page. The book explains • the power of women friends who show empathy, give advice—or just listen • how women use talk to connect to friends—and to subtly compete • how “Fear of Being Left Out” and “Fear of Getting Kicked Out” can haunt women’s friendships • how social media is reshaping communication and relationships Drawing on interviews with eighty women of diverse backgrounds, ranging in age from nine to ninety-seven, You’re the Only One I Can Tell gets to the heart of women’s friendships—how they work or fail, how they help or hurt, and how we can make them better.
You're Wearing That?: Understanding Mothers and Daughters in Conversation
by Deborah TannenMothers and daughters speak the same language, but often misunderstand each other, as they struggle to achieve a balance between closeness and independence.
Yours in Truth: A Personal Portrait of Ben Bradlee, Legendary Editor of The Washington Post
by Jeff Himmelman"I hope we're as good friends when you finish your book as we are now," Ben Bradlee, the legendary former executive editor of The Washington Post, told Jeff Himmelman in March 2010. "But I don't give a [expletive deleted] what you write about me." So begins Yours in Truth, an intimate portrait of a fixture on the American scene for nearly half a century--a close friend to John F. Kennedy; the center of D.C. social life; and a crusty, charismatic editor whose decisions at the helm of the Post during Watergate changed the course of history. Granted unprecedented access to Bradlee and his colleagues, friends, and private files, Himmelman draws on never-before-seen internal Post memos, correspondence, personal photographs, and private interviews to trace the full arc of Bradlee's forty-five-year career--from his early days as a press attaché in postwar Paris through the Pentagon Papers, Richard Nixon's resignation, the Janet Cooke fabrication scandal, and beyond. Along the way, Himmelman also unearths a series of surprises--about Watergate, and about Bradlee's private relationships with Post owner Katharine Graham and President Kennedy and his wife, Jackie. "Don't feel that you have to protect me," Bradlee told Himmelman whenever the reporting started to strike close to home. "Follow your nose." Those instructions, familiar to any Post reporter, have resulted in this thoughtfully constructed and beautifully written account of a magnetic man whose career has come to define the golden age of newspapers in America, when the press battled for its freedom--and won.From the Hardcover edition.
Youth 2.0: Social Media and Adolescence
by Michel Walrave Koen Ponnet Ellen Vanderhoven Jacques Haers Barbara SegaertThis book grasps the duality between opportunities and risks which arise from children's and adolescents' social media use. It investigates the following main themes, from a multidisciplinary perspective: identity, privacy, risks and empowerment. Social media have become an integral part of young people's lives. While social media offer adolescents opportunities for identity and relational development, adolescents might also be confronted with some threats. The first part of this book deals with how young people use social media to express their developing identity. The second part revolves around the disclosure of personal information on social network sites, and concentrates on the tension between online self-disclosure and privacy. The final part deepens specific online risks young people are confronted with and suggests solutions by describing how children and adolescents can be empowered to cope with online risks. By emphasizing these different, but intertwined topics, this book provides a unique overview of research resulting from different academic disciplines such as Communication Studies, Education, Psychology and Law. The outstanding researchers that contribute to the different chapters apply relevant theories, report on topical research, discuss practical solutions and reveal important emerging issues that could lead future research agendas.
Youth and Permissive Social Change in British Music Papers, 1967–1983 (Palgrave Studies In The History Of Subcultures And Popular Music Ser.)
by Patrick GlenThis book is a work of press history that considers how the music press represented permissive social change for their youthful readership. Read by millions every week, the music press provided young people across the country with a guide to the sounds, personalities and controversies that shaped British popular music and, more broadly, British culture and society. By analysing music papers and oral history interviews with journalists and editors, Patrick Glen examines how papers represented a lucrative entertainment industry and mass press that had to negotiate tensions between alternative sentiments and commercial prerogatives. This book demonstrates, as a consequence, how music papers constructed political positions, public identities and social mores within the context of the market. As a result, descriptions and experiences of social change and youth were contingent on the understandings of class, gender, sexuality, race and locality.
Youth, Society and Mobile Media in Asia (Media, Culture and Social Change in Asia)
by Stephanie Hemelryk DonaldThis book examines the influence of mobile media technology on the lives of young people in East and North Asia, South East Asia and Australia. It discusses the impact information communication technologies have today on social identity, well-being, participation and exclusion. It explores current media practices and their innovative, transformative and disruptive uses at the local, the regional, the national, and the global level. In particular, it analyses mobile media not as a discrete object, but rather as part of a dynamic communication and information environment in which human-object relations are constantly reconfigured. It covers key theoretical and conceptual themes in youth mobile media research focusing on social, cultural and political aspects, including coverage of key themes such as regulation and technology, practices, pedagogies, aesthetics, social change, and representations of mobile youth. The book includes new accounts of recent research into the uses of mobile media by young people, and how these are situated in a broader socio-political context. Case studies include mobile panics in Australia (the notorious Kings of Wirrabee sexual assault case) and Japan (the scandals of high school girls as teenage prostitutes) in which mobile media use has had significant impact. This book offers an up-to-date examination of the influence of information communication technologies on young people’s lives in the region.
YouTube: An Insider's Guide To Climbing The Charts
by Alan Lastufka Michael W. DeanWant to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:Storytelling and directingShooting, editing, and renderingCreating your very own channelBroadcasting user-generated contentRe-broadcasting commercial contentCultivating a devoted audienceFitting into the YouTube communityBecoming a success storyJoin Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan. Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.
YouTube Channels For Dummies
by Rob Ciampa Matt Ciampa Rich Murphy Jackie Swansburg PaulinoUnleash Your Video Stardom! Ready to shine on the world's biggest stage? With YouTube Channels For Dummies, you'll unlock the secrets to creating powerful videos and channels that captivate audiences and propel your brand to stardom. Four renowned experts guide you through every step, from ideation to production, promotion, and monetization. Master video planning, filming, and editing that demand attention Discover cutting-edge tech and tools to capture the perfect shot Explore audio and lighting magic to elevate your content's cinematic quality Develop a loyal community of engaged fans and customers with YouTube Analytics and learn how to leverage AI to streamline your video planning and scheduling. When you've mastered content creation and built your audience, it's time to build your business. YouTube Channels For Dummies reveals proven strategies for monetizing your channel through: Advertising programs Sponsorships And more monetization and brand opportunities Whether you're a bedroom broadcaster, a business looking to reach a global audience, or anywhere in between, this jargon-free guide is your ticket to YouTube superstardom. Get ready to claim your share of the spotlight.
You've Got 8 Seconds: Communication Secrets For A Distracted World
by Paul HellmanEvery day at work, people do three things: talk, listen, and pretend to listen. That’s not surprising—the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse.Through fast, fun, actionable tips, You’ve Got 8 Seconds explains what works and what doesn’t, what’s forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies:FOCUS: Design a strong message—then say it in seconds.VARIETY: Make routine information come alive. PRESENCE: Convey confidence and command attentionYou’ll discover practical techniques, including the Fast-Focus Method™ that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.Whether pitching a project, giving a speech, selling a product, or just writing your next email, with You’ve Got 8 Seconds you’ll get heard, get remembered, and get results.
You've Got Mail: A funny and relatable debut romcom
by Kate G. SmithIt's been fun, but I think we should stop seeing each other. Thanks for a great laugh xWhen Grace Wharton is dumped by email from a relationship she isn't even in, she adds it to the list of ways her life hasn't quite panned out: twenty-five, single, and working a dead-end job she doesn't enjoy. She fires off an angry response to Mr Obnoxious - how dare he try to dump someone over email?! - knowing that telling off a random stranger online means she has reached an all-time low.Everything changes when her boss asks her to go to a big sales conference to secure an important client. Her partner is Jack Lockett, company Casanova and Grace's long-time crush. What's more, he seems very interested... But Mr Obnoxious keeps sending her emails and Grace keeps replying. Only to make sure he doesn't send any more heart-breaking emails, obviously.Grace's life has suddenly gone from stagnant to brimming with possibilities. But is it all too good to be true?A witty, charming and all too relatable debut romcom, You've Got Mail is perfect for fans of Sophie Ranald, Mhairi McFarlane and Joanna Bolouri.
You've Got to Be Believed to Be Heard: The Complete Book of Speaking . . . in Business and in Life!
by Bert DeckerAre you uncomfortable—even afraid—about the prospect of speaking before a group of people? Do you have trouble getting your message across? When you speak, do others listen, or can you feel their attention wandering? Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds but our hearts: They win our trust. You can learn to impress and persuade other people by following Bert Decker's program in You've Got to Be Believed to Be Heard. In this revised and updated edition of his bestselling book, he distills his expertise into a fresh new approach to speaking, with examples and how-to exercises that anyone can follow. Decker rounds out the behavioral focus of the first edition to include his powerful tool to organize content. Now you can learn to create focused, listener-based messages in half the time. Spend a few evenings with this complete book of speaking, and you will discover how to win the emotional trust of others—the true basis of communicating in any situation.You'll learn: · How to conquer "stage fright"· How to inject dynamic energy into your voice· Why eye contact helps win trust· When and how to use humor to make a point· A proven technique to eliminate "Umm" and "Ahh" from your speech· A process to quickly organize your thoughts into a focused message· How to move your communications from information to influence· How to make an impact and be yourself—to an audience of one or one hundred· Eight steps to transforming your communications experience
YUI 3 Cookbook: Writing Maintainable Applications
by Evan GoerSolve a wide range of problems in your web application quickly and efficiently with the Yahoo! User Interface Library (YUI). With this definitive, getting-started guide to version 3 of the popular open source JavaScript library, you’ll learn how to address many of the most common and challenging problems that web development presents.YUI 3 Cookbook introduces specific implementation patterns in the library, demonstrating granular solutions for everything from simple page effects to sophisticated web apps. Experienced users will learn how to create modules that load on demand; generate beautiful documentation; and write powerful and flexible Widgets, Models, and Views.Build YUI applications anywhere, from desktop browsers to touch-enabled mobile phones and backend Node.js environmentsLearn how YUI scales with your code base, keeping it modular and organizedApply animations, drag-and-drop, and other fully cross-browser UI effects with just a few lines of codeUnderstand YUI-powered DOM scripting, event management, and data transportDebug, profile, and unit test your JavaScript applicationGet a technical introduction to YUI, including module architecture, sandboxing, and component loadingBuild custom modules with YUI and publish them to the YUI Gallery"I was surprised to find out how much I didn't know until reading this book. There really isn't a better resource for learning or updating your YUI skills."- Nicholas C. Zakas, Author and YUI Contributor
Zack the Buzzy Bee: Targeting the z Sound (Speech Bubbles 2)
by Melissa PalmerZack just wants to find other bees that look like him – and he meets some interesting and different kinds of bees along the way. This picture book targets the /z/ sound and is part of Speech Bubbles 2, a series of picture books that target specific speech sounds within the story. The series can be used for children receiving speech therapy, for children who have a speech sound delay/disorder, or simply as an activity for children’s speech sound development and/or phonological awareness. They are ideal for use by parents, teachers or caregivers. Bright pictures and a fun story create an engaging activity perfect for sound awareness. Picture books are sold individually, or in a pack. There are currently two packs available – Speech Bubbles 1 and Speech Bubbles 2. Please see further titles in the series for stories targeting other speech sounds.
Zaungespräche statt Brandschutzmauer: Die Beziehung von Werbung & Journalismus in Verlagen
by Corinna LauererAnders als etwa über die Beziehung des Journalismus zu Politik oder zu Public Relations wissen wir kaum etwas über die Beziehung von Journalismus und Werbung. Wie viel Koordination zwischen Redaktion und Werbevermarktung darf es geben, um die wirtschaftliche Effizienz zu steigern ohne die Autonomie der Redaktion zu gefährden? Die Kommunikationswissenschaft begnügt sich vielfach damit, auf das Ideal der sogenannten „Brandschutzmauer“ zu verweisen, die die Redaktion in Gänze von ökonomischen Überlegungen abschirmen soll. Die vorliegende Arbeit geht hingegen der Frage nach, wie es um die Beziehung der Redaktion mit der Anzeigenabteilung bzw. der Werbevermarktung in deutschen Verlagen steht und zu welchen Zwecken diese sich miteinander koordinieren. Die Ergebnisse legen nahe, dass ein gewisses Maß an Koordination der Redaktion und Werbevermarktung stets existiert hat, die Integration aber zunimmt – teils in Gestalt harmonischer Zusammenarbeit in strategischen Belangen und teils in Form konfliktreicher Auseinandersetzungen über hybride Werbeformen wie Native Advertising oder Affiliate-Marketing.