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Zur Inszenierung eines Wirtschaftsclusters
by Michael JonasWie lässt sich die Entstehung eines Wirtschaftsclusters in einer Stadt verstehen? In der Auseinandersetzung mit ökonomischen, soziologischen, raumwissenschaftlichen und politikwissenschaftlichen Ansätzen wird ein praxeologischer Forschungsansatz entfaltet, mit dessen Hilfe die Initiierung und Implementation eines Mikrosystemtechnologieclusters im Raum Dortmund analysiert wird. Auf der Grundlage mehrjähriger empirischer Forschung wird die multiple Inszenierung dieses Clusters als Ergebnis der Wirkung ganz unterschiedlicher sozialer Praktiken und dazugehöriger Arrangements gedeutet, in denen verschiedene Akteure und Akteursgruppen involviert sind.
Zwischen Ad hoc Kommunikation und strategischer Planung: Gestaltung des strategischen Kommunikationsmanagements im Mittelstand
by Ninette FlorschützAnlässlich der in vorausgehenden Studien vielfach erhobenen Mangeldiagnosen widmet sich die interdisziplinäre Studie den Managementprozessen strategischer Kommunikation in mittelständischen Unternehmen. Sie analysiert anhand empirischer Evidenz systematisch deren Gestaltungsentscheidungen, Einflüsse und Kausalitäten, um die Prozessgestaltung des strategischen Kommunikationsmanagements unter den spezifischen Rahmenbedingungen mittelständischer Organisationsstrukturen sichtbar zu machen. Die Befunde identifizieren und erklären die prozessualen Abweichungen von der normativen Konzeptionslehre strategischer Kommunikation. Anhand kontingenter Gestaltungsentscheidungen und ihrer Wirkungsbeiträge bildet die Arbeit das praktizierte Programm zur Steuerung strategischer Kommunikation als alternatives Erfolgsmodell zur Strategieentwicklung und -implementierung in dynamischen Umwelten ab.
Zwischen Anpassung und Selbstbehauptung: Identitäts- und Handlungsmuster ostdeutscher Journalist*innen (BestMasters)
by Anna Sophie KühneJournalist*innen ostdeutscher Herkunft sind in den Führungsetagen deutscher Medienhäuser klar unterrepräsentiert – sogar in den neuen Bundesländern. Obwohl es in den vergangenen Jahren Fortschritte gab, erfolgt die Berichterstattung über Ostdeutschland auch 30 Jahre nach der Wiedervereinigung oft aus einer Außenperspektive.Dieses Buch nimmt die Geschichte des ostdeutschen Mediensystems als Ursache des Status Quo in den Blick – erzählt durch biografische Gruppeninterviews mit ostdeutschen Journalist*innen. Die Ergebnisse bestätigen die anhaltende Dominanz westdeutscher Paradigmen im Journalismus, die sich bisweilen in der Benachteiligung und Diskriminierung ostdeutscher Journalist*innen offenbart. Es wird deutlich, dass historische Verflechtungen und die ostdeutsche Identität das berufliche Rollenverständnis und die Karriere bis heute prägen: Ostdeutsche Journalist*innen bewegen sich im permanenten Spannungsfeld zwischen Anpassung und Selbstbehauptung. Doch die Ergebnisse geben auch Grund zur Hoffnung: Junge ostdeutsche Journalist*innen erkämpfen sich zunehmend einen Platz in gesamtdeutschen Diskursen und fordern damit jene gesellschaftliche Anerkennung ein, die ihren Eltern und Großeltern verwehrt geblieben ist. Ein Generationenwandel zeichnet sich ab. Die AutorinAnna Sophie Kühne hat ihren Master in Journalismus an der Ludwig-Maximilians-Universität absolviert und wurde an der Deutschen Journalistenschule in München ausgebildet. Sie arbeitet als freie Journalistin in Hamburg und Berlin.
Zwischen Information und Sensation: Zur Darstellung von Suizid und Suizidalität in deutschen Tageszeitungen
by Antonia MarkiewitzIn diesem Buch befasst sich Antonia Markiewitz mit der Thematisierung von Suizid(alität) in den Medien, möglichen Einflüssen auf die journalistische Ausgestaltung der Berichterstattung sowie mit der potenziellen Wirkung, die sie aus der Forschung zum Werther- und Papageno-Effekt ableitet. Dazu untersucht die Autorin, inwiefern die Darstellung von Suizid und Suizidalität in deutschen Tageszeitungen den Richtlinien zur verantwortungsvollen Suizidberichterstattung entspricht, die ihrerseits an der Maxime der Suizidprävention ausgerichtet sind. Aufbauend auf einer redaktionellen Intervention zur Verbesserung der Suizid(alitäts)darstellung mit anschließender Inhaltsanalyse der Beiträge, rückt sie auch die Rolle der Journalist*innen in den Fokus.
Zwischen Reflexion und Dekonstruktion: Analyse organisationaler Entscheidungskommunikation am Beispiel redaktioneller Weblogs (Organisationskommunikation)
by Ina von der WenseDie vorliegende Arbeit ist einzuordnen zwischen Organisationskommunikation und Kommunikatorforschung. Im Verlauf des Buches wird die Frage beantwortet, wie journalistische Organisationen ihre Entscheidungen gegenüber der Umwelt kommunizieren. Den theoretischen Unterbau der Arbeit bildet die Luhmannsche Organisationstheorie, ergänzt wird sie durch die prozessorientierte Perspektive Weicks auf Organisationen und ihr Operieren, sowie Goffmans Überlegungen zur strategischen Kommunikation. Auf Basis dieser Theorien werden zur Beantwortung der Fragestellung ein Modell des Entscheidungsprozesses und ein Modell der externen Entscheidungskommunikation entwickelt. Darauf folgt eine zweistufige Inhaltsanalyse journalistischer Weblogs: zunächst eine explorative für den ersten Kontakt mit dem Material, anschließend eine quantitative, hypothesentestende Analyse.
eGirls, eCitizens: Putting Technology, Theory and Policy into Dialogue with Girls’ and Young Women’s Voices (Law, Technology, and Media)
by Jane Bailey and Valerie SteeveseGirls, eCitizens is a landmark work that explores the many forces that shape girls’ and young women’s experiences of privacy, identity, and equality in our digitally networked society. Drawing on the multi-disciplinary expertise of a remarkable team of leading Canadian and international scholars, as well as Canada’s foremost digital literacy organization, MediaSmarts, this collection presents the complex realities of digitized communications for girls and young women as revealed through the findings of The eGirls Project (www.egirlsproject.ca) and other important research initiatives. Aimed at moving dialogues on scholarship and policy around girls and technology away from established binaries of good vs bad, or risk vs opportunity, these seminal contributions explore the interplay of factors that shape online environments characterized by a gendered gaze and too often punctuated by sexualized violence. Perhaps most importantly, this collection offers first-hand perspectives collected from girls and young women themselves, providing a unique window on what it is to be a girl in today’s digitized society. Published in English.
eHealth Applications: Promising Strategies for Behavior Change (Routledge Communication Series)
by Nancy Grant Harrington Seth M. NoareHealth Applications: Promising Strategies for Behavior Change provides an overview of technological applications in contemporary health communication research, exploring the history and current uses of eHealth applications in disease prevention and management. This volume focuses on the use of these technology-based interventions for public health promotion and explores the rapid growth of an innovative interdisciplinary field. The chapters in this work discuss key eHealth applications by presenting research examining a variety of technology-based applications. Authors Seth M. Noar and Nancy Grant Harrington summarize the latest in eHealth research, including a range of computer, Internet, and mobile applications, and offer observations and reflections on this growing area, such as dissemination of programs and future directions for the study of interactive health communication and eHealth. Providing a timely and comprehensive review of current tools for health communication, eHealth Applications is a must-read for scholars, students, and researchers in health communication, public health, and health education.
geschlecht_transkulturell: Aktuelle Forschungsperspektiven
by Eva Hausbacher Liesa Herbst Julia Ostwald Martina ThieleDieses Buch konturiert das Forschungsfeld „Transkulturelle Geschlechterforschung“. Die spezifische Verbindung von Transkulturalität und Geschlechterforschung ermöglicht, sich aus einer globalen, vernetzenden Perspektive mit der Strukturkategorie Geschlecht und ihren diskursiven Verschränkungen mit Kultur sowie den jeweiligen medialen, literarischen und szenischen (Re-)Präsentationen dieses Zusammenhangs auseinanderzusetzen. Der Band betont die Notwendigkeit einer Wissenschaftsmodernisierung im Sinne einer kritischen Reflexion wissenschaftlicher Methoden und theoretischer Positionen und ist aufgrund historischer wie aktueller gesellschaftspolitischer Transformationsprozesse von hoher Relevanz.Der Beitrag Die Migrantin retten!? Zum vertrackten Verhältnis von Geschlechtergewalt, Rassismus und Handlungsmacht wurde bereits unter der Creative Commons Namensnennung 4.0 International Lizenz (http://creativecommons.org/licenses/by/4.0/deed.de) veröffentlicht.
haXe 2 Beginner's Guide
by Benjamin DasnoisThis book is part of the Packt Beginner's Guide series. Written in an engaging style, it offers step-by-step examples with screenshots at key steps and clear explanation of what is happening in each task.This book is written for both Beginners and Developers who want to learn this multi-platform programming language to build web applications from scratch.
iConquer Speech Anxiety: A Workbook to Help You Overcome Your Nervousness and Anxiety about Public Speaking
by Karen Kangas DwyerThis workbook is user friendly, research based, and offers you a step-by-step plan to conquer your speech anxiety. The strategies, exercises, techniques, and examples will encourage you, give you confidence, and help you make speech anxiety a thing of the past. It has helped thousands overcome public speaking anxiety, and it will help you!
iMovie '11 & iDVD: The Missing Manual (The\missing Manual Ser.)
by David Pogue Aaron MillerApple's video-editing program is better than ever, but it still doesn’t have a printed guide to help you get started. That's where this gorgeous, full-color book comes in. You get clear explanations of iMovie's impressive new features, like instant rendering, storyboarding, and one-step special effects. Experts David Pogue and Aaron Miller also give you a complete course in film editing and DVD design.Edit video like the pros. Import raw footage, add transitions, and use iMovie’s newly restored, intuitive timeline editor.Create stunning trailers. Design Hollywood-style "Coming Attractions!" previews for your movies.Share your film. Distribute your movie in a variety of places—on smartphones, Apple TV, your own site, and with one-click exports to YouTube, Facebook, Vimeo, CNN iReport, and MobileMe.Make DVDs. Design the menus, titles, and layout for your DVDs, and burn them to disc.This book covers version 9 of Apple's iMovie software.
iPhone For Seniors For Dummies
by Dwight SpiveyThe perfect guide for staying connected with your new iPhone iPhone For Seniors For Dummies is a no-nonsense manual for making the most of the latest iPhone models. You’ll learn how to navigate your device’s software and customize its settings for your needs. Plow through the basics like making calls, sending text messages, checking your e-mail, using FaceTime, tracking your health, and beyond. The step-by-step instructions are right here. With the help of this clear and accessible Dummies guide, you’ll set up your phone and discover all the neat features it has to offer. Start taking great photos with the iPhone’s legendary camera, check the weather, download games and other apps. You’ll also learn how to keep your phone safe, secure, and up to date—no worries. Choose the right iPhone for you, set up your phone, and start calling and texting Learn to make video calls with Facetime and share photos and videos on social media Discover apps and utilities that can make your life easier Play games, browse the internet, and watch movies on your iPhoneWith larger print, clear figures, and senior-focused content, this book is perfect for iPhone users who just need the basics explained without the fluff.
iPhone For Seniors For Dummies, 2025 Edition
by Dwight SpiveyThe perfect guide for seniors who want to stay connected iPhone For Seniors For Dummies, 2025 Edition helps you make the most out of your iPhone. You'll learn all about iPhone models and get help in deciding which one suits you best. If you've already got your phone in hand, you're ready to make calls, send text messages, check your e-mail, use FaceTime, track your health and medications, and beyond. The step-by-step instructions are right here. With the help of this clear and accessible Dummies guide, you'll set up your phone and discover all its features. Start making photo and video memories, know what's happening with the weather, and download games and other apps. You'll also learn how to keep your phone safe, secure, and up to date—no worries. Choose the iPhone that meets your needs, customize your settings, and start calling and texting Learn to make video calls with FaceTime and connect with friends Discover utilities and features that can make your life easier Play games, browse the internet, and watch movies on your iPhone With larger print, clear figures, and senior-focused content, this no-nonsense book is perfect for iPhone users in the 55+ club who want everything explained in one place.
iPhone Unlocked
by David PogueMake the most of your iPhone with this witty, authoritative, full-color guide to iOS 14.Apple has sold over 2.2 billion iPhones—but not one has come with a user guide. And with each annual update of iOS, Apple piles on more and more features; at this moment, the Settings app alone bristles with over 1,000 options. In iPhone Unlocked, the #1 bestselling iPhone author David Pogue offers a curated guide to the essential and useful features of the new iPhone 12 family—and all other models that can run the iOS 14 software. A former New York Times tech columnist and bestselling how-to author, no one is better equipped than Pogue to offer expert instruction to this complicated iPhone. With his trademark humor, crystal-clear prose, and 300 full-color illustrations, Pogue guides readers through everything in iOS 14: Home-screen widgets, the new App Library, the all-new Translate app, the redesigned Search, FaceTime, and calling screens, and much more. Whether you&’re a new iPhone user or a seasoned veteran, iPhone Unlocked is a gorgeous, authoritative, all-in-one master class on all things iPhone.
iPhone User Interface Cookbook
by Cameron BangaWritten in a cookbook style, this book offers solutions using a recipe based approach. Each recipe contains step-by-step instructions followed by an analysis of what was done in each task and other useful information. The cookbook approach means you can dive into whatever recipes you want in no particular order. The iPhone Interface Cookbook is written from the ground up for people who are new to iOS or application interface design in general. Each chapter discusses the reasoning and design strategy behind critical interface components, as well as how to best integrate each into any iPhone or iPad application. Detailed and straight-forward recipes help give guidance and build understanding far beyond what is offered through Apple's Human Interface Guidelines.
iPolitics: Citizens, Elections, and Governing in the New Media Era
by Richard L. Fox Jennifer M. RamosPoliticians rely on Twitter, Facebook and YouTube to exercise political power. Citizens around the world also use these tools to vent political frustrations, join political groups and organize revolutions. Political activists blog to promote candidates, solicit and coordinate financial contributions and provide opportunities for volunteers. iPolitics describes the ways in which new media innovations change how politicians and citizens engage the political arena. Among other things, contributors to this volume analyze whether the public's political knowledge has increased or decreased in the new media era, the role television still plays in the information universe, the effect bloggers have had on the debate and outcome of healthcare reform, and the manner in which political leaders should navigate the new media environment. While the majority of contributors examine new media and politics in the United States, the volume also provides a unique comparative perspective on this relationship using cases from abroad.
iRules: What Every Tech-Healthy Family Needs to Know about Selfies, Sexting, Gaming, and Growing up
by Janell Burley HofmannAs Janell Burley Hofmann, mother of five, wrapped her 13-year-old's iPhone on Christmas Eve, she was overwhelmed by questions: "Will my children learn to sit and wonder without Googling? Should I know their passwords for online accounts? Will they experience the value of personal connection without technology?"To address her concerns, she outlined boundaries and expectations in a contract for her son to sign upon receiving his first cell phone. When Hofmann's editor at The Huffington Post posted the contract, now known as iRules, it resonated on a massive scale and went viral, resulting in a tsunami of media coverage and requests. It quickly became apparent that people across the country were hungry for more.In iRules, Hofmann provides families with the tools they need to find a balance between technology and human interaction through a philosophy she calls Slow Tech Parenting. In the book, she educates parents about the online culture tweens and teens enter the minute they go online, exploring issues like cyberbullying, friend fail, and sexting, as well as helping parents create their own iRules contracts to fit their families' needs. As funny and readable as it is prescriptive, iRules will help parents figure out when to unplug and how to stay in sync with the changing world of technology, while teaching their children self-respect, integrity, and responsibility.
iText in Action
by Bruno LowagieWith iText, one can transform PDF documents into live, interactive applications quickly and easily. This free and open source library for Java and .NET is the leading tool of its kind, and was primarily developed and maintained by Bruno Lowagie, the author of this book.iText in Action, Second Edition offers an introduction and a practical guide to iText and the internals of PDF. While at the entry level iText is easy to learn, there's an astonishing range of things you can do once you dive below the surface. This book lowers the learning curve and, through numerous innovative and practical examples, unlocks the secrets hidden in Adobe's PDF Reference.This totally revised new edition introduces the new functionality added to iText in recent releases, and it updates all examples from JDK 1.4 to Java 5. The examples are in Java but they can be easily adapted to.NET. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.
iWork '05: The Missing Manual (Missing Manual)
by Jim ElferdinkIntroduced by Apple in January 2005, iWork '05 is an innovative new suite of document and presentation software that's the same caliber as Apple's groundbreaking digital media applications and that's wholly dedicated to what Mac users like you care about most: artistry and creativity. iWork '05 isn't about "office productivity"--it's about creating slick and stylish documents and cinema-quality digital presentations that say precisely what you want them to say.While iWork '05 helps you create stunning documents and presentations, the suite doesn't come with any in-depth documentation of its own. That's where iWork '05: The Missing Manual comes in. The book that should have been in the box, it gives you everything you need to master iWork '05. Seamlessly integrated with the wildly popular iLife '05 and designed to take advantage of the advanced typography and graphics engine of Mac OS X, iWork is actually two separate programs: Pages and Keynote 2. Pages is a brand-new, streamlined word processor and page layout program that allows nonprofessionals to quickly and painlessly produce gorgeous brochures, newsletters, letters, invitations, product data sheets, and more. You can start documents from scratch or use one of the 40 professionally designed templates as a starting point. Keynote 2 is a significant upgrade to Keynote, Apple's PowerPoint-like presentation software that allows you to build unique presentations, demonstrations, storyboard animations, interactive slideshows, and more. Like every Missing Manual, this one is refreshingly entertaining and scrupulously detailed. iWork '05: The Missing Manual gives you all the essentials of Pages and Keynote 2, including an objective look at each program's capabilities, its advantages over similar programs, and its limitations. The book delivers countless goodies that you won't find anywhere else: undocumented tips, tricks, and secrets for getting the very best results from both exciting new applications. With the iWork '05 suite and iWork '05: The Missing Manual, you are totally equipped to give your work the style it deserves.
iWork '09: The Missing Manual (The\missing Manual Ser.)
by Josh ClarkWith iWork '09, Apple's productivity applications have come of age. Unfortunately, their user guides are stuck in infancy. That's where iWork '09: The Missing Manual comes in. This book quickly guides you through everything you need to know about the Pages word-processor, the Numbers spreadsheet, and the Keynote presentation program that Al Gore and Steve Jobs made famous. Friendly and entertaining, iWork '09: The Missing Manual gives you crystal-clear and jargon-free explanations of iWork's capabilities, its advantages over similar programs -- and its limitations. You'll see these programs through an objective lens that shows you which features work well and which don't. With this book, you will:Produce stunning documents and cinema-quality digital presentationsTake advantage of Mac OS X's advanced typography and graphics capabilitiesLearn how to use the collection of themes and templates included with iWorkGet undocumented tips, tricks, and secrets for each programIntegrate with other iLife programs to use photos, audio, and video clipsLearn why iWork is the topic most requested by Missing Manual fans. One of the few sources available on Apple's incredible suite of programs, iWork '09: The Missing Manual will help you get the best performance out of Pages, Numbers, Keynote, and more in no time.
iWork for Mac OSX Cookbook
by Alexander AnichkinThis book is packed with illustrations and tips to master all the components of the iWork suite and the cookbook problem-solution approach eases the learning curve. This book will show both the new and the confident iWork user how this inexpensive software has all the potential of full creative suites to produce professional quality documents, from unique logos to glossy magazines.
iWork: The Missing Manual (The\missing Manual Ser.)
by Josh Clark Jessica ThornsbyApple’s iWork is more versatile than ever now that there are versions for Mac, iOS, and even iCloud. The only thing iWork doesn’t include is its own how-to guide. That’s where this friendly, jargon-free Missing Manual comes in. With complete instructions and helpful examples, you’ll quickly learn how to create stunning documents, slideshows, and spreadsheets with iWork’s Pages, Keynote, and Numbers.The important stuff you need to know:Create elegant files in minutes. Save tons of time by using iWork’s collection of prebuilt templates and themes.Craft a variety of documents. Use Pages to design attractive newsletters, catalogs, brochures, flyers, and posters.Build eye-popping presentations. Turn Keynote’s themes and easy-to-use cinematic effects into beautiful custom slideshows.Organize and clearly convey information. Jazz up your Numbers spreadsheets with charts, images, and videos.Always have your work on hand. Store your files in iCloud and have them sync automatically to your Mac and iOS devices.Work anywhere, any time. Use the web-based iWork for iCloud to create projects on any computer—even a PC.Versions covered:This edition covers Pages for Mac 5.1, Keynote for Mac 6.1, Numbers for Mac 3.1, version 2.1 of each iOS app, and iWork for iCloud.
in Search of A Voice: Karaoke and the Construction of Identity in Chinese America (Everyday Communication Series)
by Casey M.K. LumOriginating in Japan early in the 1970s as a simple sing-along technology, karaoke has become a hybrid media form designed to integrate mass-mediated popular music, video images, computer graphics, and the live musical performance of its human users. Not only has karaoke become a multimillion-dollar entertainment industry, its varied uses have also evolved into diverse popular cultural and social practices among many people around the world. Based on a two-year ethnographic study, this book offers a penetrating analysis of how karaoke is used in the expression, maintenance, and (re)construction of social identity as part of the Chinese American experience. It also explores the theoretical implications of interaction between the media audience and karaoke as both an electronic communication technology and a cultural practice. This book analyzes the social origins of karaoke and the dramaturgical characteristics of karaoke events, and explains how various musical genres are reframed as karaoke music. It also visits the numerous karaoke scenes in their natural context -- the sites of the actual consumption of media products, such as expensive private homes and fancy hotel ballrooms in the affluent suburbs of New Jersey, working-class restaurants and nightclubs in the multiethnic neighborhoods in Flushing, Queens, and Cantonese opera music clubs in New York's Chinatown. Finally, the book offers an intimate analysis of how karaoke has been adopted by several interpretive communities of first-generation Chinese immigrants not only as popular entertainment but also as a means to help (re)define their social identity and way of life.
intimates in Conflict: A Communication Perspective (Routledge Communication Series)
by Dudley D. Cahn"First Published in 1991, Routledge is an imprint of Taylor & Francis, an informa company."
jQuery Game Development Essentials
by Selim ArseverWritten as a concise yet practical guide with an explicit focus on utilizing jQuery for game development, you'll learn how to create stunning games that look great without the hassle of learning about a complex game engine in the process.Knowledge of JavaScript and jQuery as well as basic experience with frontend development is all you need to start making games in a matter of hours with this essential guide. Whilst also suitable for those who simply want to start making games with jQuery, it's specifically targeted at web developers that want to experiment with and utilize their existing skills.