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The Business of Persuasion: Harold Burson on Public Relations
by Harold Burson&“A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.&”—Huffington Post Harold Burson, described by PRWeek as &“the [20th] century&’s most influential PR figure,&” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the &“Tylenol crisis,&” the removal of confederate flags from Ole Miss, and the introduction of &“New Coke&” illustrate Burson&’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this &“a must-read for any PR professional&” (Jack Welch, executive chairman, Jack Welch Management Institute). &“Every detail of Harold&’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.&”—Reputation Today
The Business of Sports: A Primer for Journalists
by Mark ConradThis book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations – structure, governance, labor issues, and other business factors within the sports community. Written clearly and compellingly, The Business of Sports includes cases (historical, current, and hypothetical) to illustrate how business concerns play a role in the reporting of sports. New features for the second edition include: updates throughout, including disciplinary policies throughout the major sports leagues expanded discussion of intellectual property issues and merchandising new sections on ethical issues in sports, aimed at journalists. Offering critical insights on the business of sports, this text is a required resource for sports journalists and students in sports journalism.
The Business of Sports: On the Field, in the Office, on the News
by Mark ConradThe Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.
The Business of Theatrical Design, Second Edition
by James MoodyWritten by a leading design consultant and carefully updated with the latest information on the industry, this is the essential guide to earning a living, marketing skills, furthering a design career, and operating a business. With more than thirty years of backstage and behind-the-scenes experience in theater, film, television, concerts, and special events, James Moody shares his success secrets for the benefit of design students and working designers. Topics include: Finding and landing dream assignmentsNegotiating feesSetting up ideal working spacesBuilding the perfect staffOvercoming fears of accounting and record-keepingChoosing the right insuranceJoining the right unions and professional organizationsAnd more In addition to revealing how to get the great design jobs in traditional entertainment venues, the author shows designers how to think outside the box and seize creative, lucrative opportunities—such as those in theme parks, in concert halls, and with architectural firms. Providing the keys for passionate, talented designers to become successful businesspeople, The Business of Theatrical Design is a must-read for novices and established professionals alike.
Business on a Mission: How to Build a Sustainable Brand
by Andy LastBronze winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability. Please see: http://www.axiomawards.com/77/award-winners/2017-winners This easy-to-read and engaging book is the perfect introduction to how to build a sustainable brand for your organization. Intended as a roadmap that can be readily applied by busy managers and practitioners, the book includes interviews with business leaders, including Paul Polman of Unilever, Adam Elman of Marks & Spencer, and Jonas Prising of ManpowerGroup to provide insight into best practice and clear guidance for implementation. Throughout, the book avoids jargon and theorizing to ensure readability. Business on a Mission is based on more than a decade working with some of the first businesses to develop social missions and shows the foundations behind their success. It looks at how businesses can profit from working hand in hand with society and identifies a model for success. The book demonstrates how businesses can go from hiding behind "social shields" to picking up "social swords" and presents the six criteria to look for in assessing a social mission. It also focuses on how good communications can build trust and bring about positive change; and it provides clear ways to engage employees and improve productivity as well as "rules" for communicating social missions externally. This optimistic book explains the benefits of partnerships in the sustainable development agenda, particularly between businesses and NGOs. The book features guidelines for avoiding dysfunctional partnerships, and presents interviews with Marc Van Ameringen, Executive Director of GAIN (Global Alliance for Improved Nutrition) 2005 to 2016, and Myriam Sidibe, Social Mission Director for Africa, Unilever, on how things can be managed to the benefit of both partners. .
Business on a Mission: How to Build a Sustainable Brand
by Andy LastBusiness on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging Gen Z consumer base; how to use social missions to drive sales in retail and with B2B customers; how to preserve reputation and licence to operate by working in partnership with not-for-profit organisations; and how to attract and retain the best talent by demonstrating a genuine social purpose. As well as clear, applicable models and behind-the-scenes descriptions of how successful campaigns were built and sustainable change made, this book features candid interviews with change makers from the worlds of retail, professional services, consumer goods, and NGOs. This second edition looks at how businesses and brands like Dove are now linking social and environmental goals, with an exclusive interview with Unilever CEO, Alan Jope. It explores how investors are now driving a systemic change in focus in the boardroom towards the sustainability agenda, and how leaders can respond to this, featuring a new interview with Frank Cooper, Global Chief Marketing Officer and member of the Global Executive Committee at BlackRock. The impact of the pandemic on what it means to be a sustainable brand, including a focus on sustainable supply chains, the growing power of Gen Z, the growth of online purchasing, multi-stakeholder partnerships, increased regulation, and culture at work, is also explored. This book has been read, enjoyed, and used by business leaders to identify models for change; by managers to create progressive campaigns; by NGOs to create stronger partnerships with the private sector; and by students to learn how theories of social purpose and sustainability can be applied in the real world. The first edition was Bronze winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability.
Business Passport to Japan
by Sue Shinomiya Brian SzepkouskiThis updated guide offers a fresh, interactive approach to doing business in Japan by presenting practical tips in an easy-to-read format. It goes beyond the logistical details of meetings, courtesy, and protocol to uncover the thought processes and cultural values behind the behaviors and situations readers may encounter--especially those that are changing as Japan's "blue suit" corporate culture gives way to a younger, laid-back, and more Internet-savvy workforce. Throughout the guide, readers are encouraged to take the long view to develop lasting successes. Indispensable for newcomers and veterans alike. Sue Shinomiya (Portland, OR) and Brian Szepkouski (New York City area) are consultants with extensive experience working in Japan.
Business Plans That Get Investment: A Real-World Guide on How to Write a Business Plan
by David BatemanYour business plan: turn ten minutes of attention into investment."David's book is an invaluable resource for any entrepreneur seeking to raise funding. Based on years of experience, David shows how to keep things short and clear!" --Thomas Hellmann, Professor of Entrepreneurship and Innovation, Saïd Business School, University of Oxford"Anyone interested in this subject should read this book." --Tim Hames, Director General of BVCA (British Venture Capital Association)The Business Plan is an essential tool for attracting an investor’s attention. They receive hundreds of plans every week and spend no more than ten minutes on each one before deciding if it is of further interest. This means that the plan needs to be a short, snappy document that conveys the facts about your business quickly and clearly.This book explains how to write a plan that has the information that an investor needs to see. It shows that it is a simple process and anyone can do it, irrespective of background or prior knowledge.Business Plans That Get Investment is a clear and comprehensive guide to writing a plan that turns those ten minutes of attention into investment.
Business Research
by Dr Wilson Ng Dr Elayne CoakesBusiness Research is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.
Business Result: Upper-intermediate Student Book
by Alastair Lane Chris SpeckBusiness Result helps those who need to communicate better in English at work, by teaching a range of business communication skills.
Business Result Intermediate/Student Book
by John Hughes Jon NauntonBusiness Result is a five-level business English course that gives students the communication skills they need for immediate use at work. Business Result helps those who need to communicate better in English at work, by teaching a range of business communication skills. A list of outcomes in every unit shows students the language and skills they will learn.
The Business Romantic: Fall back in love with your work and your life
by Tim LeberechtTop 10 Motivational Books of 2015 - Inc.comTop 10 Creative Leadership Books of 2015 - ForbesAgainst the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviours, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves.A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals - these are some of the innovators readers will meet in this witty, deeply personal, and rousing journey through the world of Business Romanticism.The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents 'Rules of Enchantment' that will help both individuals and organisations construct more meaningful experiences for themselves and others.The Business Romantic offers a radically different view of the good life and outlines how to better meet one's own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.
Business School Essays that Made a Difference, 5th Edition
by Princeton ReviewStand out from the b-school admissions crowd by acing your application essays! To gain admission to the top business schools, you need more than just high test scores and a strong GPA--you need to crush your essays. The fifth edition of Business School Essays That Made a Difference gives you resources to help do just that, including:· Real essays written by MBA hopefuls, with commentary from the admissions experts· An overview of b-school admissions and the role of essays in your application· Insider advice: Interviews with admissions pros at Babson, Columbia, Fordham, Notre Dame, Penn State, Tulane, University of Miami, University of Missouri, University of San Diego, University of Washington, University of Wisconsin, Washington University in St. Louis, and William & MaryBusiness School Essays That Made a Difference, 5th Edition includes essays submitted to the following schools:Babson College, Olin Graduate School of Business Case Western Reserve University, Weatherhead School of Management Claremont Graduate University, The Peter F. Drucker Graduate School of Management Dartmouth College, Tuck School of Business Emory University, Gozueta Business SchoolMassachusetts Institute of Technology, Sloan School of Management Rutgers--The State University of New Jersey, Rutgers Business School Tulane University, A. B. Freeman School of BusinessUniversity of Chicago, Booth School of Business University of Iowa, Henry B. Tippie School of Management University of North Carolina at Chapel Hill, Kenan-Flagler Business SchoolUniversity of Rochester, William E. Simon Graduate School of Business AdministrationUniversity of Texas, McCombs School of BusinessUniversity of Virginia, Darden School of Business
Business School Essays That Made a Difference, 6th Edition
by Princeton ReviewThe inside word on business school admissions.To gain admission to the top business schools, you need more than just high test scores and a strong GPA--you need to crush your essays. Business School Essays That Made a Difference, 6th Edition, gives you resources to help do just that, including:* Real essays written by MBA applicants--with commentary from the admissions experts* An overview of b-school admissions and the role of essays in your application* Insider advice: Interviews with admissions pros at Cornell, George Washington, Penn State, and moreBusiness School Essays That Made a Difference, 6th Edition, includes essays submitted to the following schools:Babson College, Olin Graduate School of Business Dartmouth College, Tuck School of Business Emory University, Goizueta Business SchoolMassachusetts Institute of Technology, Sloan School of Management The University of Chicago, Booth School of Business University of Michigan, Stephen M. Ross School of BusinessUniversity of North Carolina at Chapel Hill, Kenan-Flagler Business SchoolUniversity of Virginia, Darden School of Business
Business Strategies for the Next-Generation Network (Informa Telecoms And Media Ser.)
by Nigel SeelCarriers and service providers have united around the concept of the Next-Generation Network (NGN). Although leveraging a broad basket of Internet technologies, the NGN is not being planned as the next-generation Internet. In its intention and architecture, it is more accurately described as Broadband-ISDN release 2.0. The NGN transition
The Business Survival Kit: How to get ahead without losing out on love, life and happiness
by Bianca Miller-Cole Byron Cole***SUNDAY TIMES BESTSELLER***With straightforward, heart-felt advice, The Business Survival Kit guides you to a thriving business while nurturing your humanity -- Marie Forleo, #1 NY Times bestselling author of Everything is Figureoutable This book will help you make clearer, smarter, braver decisions in all areas of your life -- Emma Gannon, author of The Multi-Hyphen MethodStarting a business isn't easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you're fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses and strains along the way?In The Business Survival Kit, serial entrepreneurs Byron Cole and Bianca Miller-Cole prepare you for the ride of your life. With straight-talking advice and insights from leading experts it will help you answer the fundamental question of whether you can handle being an entrepreneur in the first place and then help you navigate the inevitable ups and many downs that go hand in hand with that decision. Learn how to: *Cope with stress, anxiety and uncertainty*Build your confidence and tackle impostor syndrome *Maintain a healthy work/life balance*Build strong networks and nurture your personal relationships *And stay motivated (even in the midst of failure)
Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times
by Ioannis Rizomyliotis Kleopatra Konstantoulaki Ioannis KostopoulosThis book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.
Business Words You Should Know: From accelerated Depreciation to Zero-based Budgeting - Learn the Lingo for Any Field
by H. Dean Mckay"Do you know what Accounting Noise is? How about Illiquid? Bricks and Clicks? Any idea what GAAP, LBO, RFP, or SOW stand for? Let's face it: You can't survive the corporate jungle today unless you speak the language. It's time to learn!With this easy-to-use, easy-to-understand guide, you will:Learn key business vocabulary and how to use it confidentlyBe able to reference critical terms from all areas of businessLocate more than 1,000 clear definitionsSet up in dictionary style, Business Words You Should Know features not only definitions, but also offers sample sentences and similar terms for each entry, as well as lists of acronyms and common business concepts. Whether you're looking for a job or are already in the thick of today's challenge business environment, you'll speak the language of the pros in no time!
Business Words You Should Know
by H. Dean Mckay P. T. ShankSet up in dictionary style, Business Words You Should Know features not only definitions, but also offers sample sentences and similar terms for each entry, as well as lists of acronyms and common business concepts.
Business Words You Should Know
by P. T. Shank H. Dean MckayDo you know what Accounting Noise is? How about Illiquid? Bricks and Clicks? Any idea what GAAP, LBO, RFP, or SOW stand for? Let's face it: You can't survive the corporate jungle today unless you speak the language. It's time to learn! With this easy-to-use, easy-to-understand guide, you will: Learn key business vocabulary and how to use it confidently Be able to reference critical terms from all areas of business Locate more than 1,000 clear definitions Set up in dictionary style, Business Words You Should Know features not only definitions, but also offers sample sentences and similar terms for each entry, as well as lists of acronyms and common business concepts. Whether you're looking for a job or are already in the thick of today's challenge business environment, you'll speak the language of the pros in no time!
The Business Writer’s Companion, 8th Edition
by Gerald J. Alred Charles T. Brusaw Walter E. OliuThe Business Writer's Companion is the best guide to the business writing essentials that help students land, navigate, and stand out on the job. Affordable and concise, it’s a comprehensive reference that covers the writing process and features more than 60 real-world sample documents. The seventh edition retains the book's intuitive, easy-to-use organization while adding new coverage of social media, and new e-Pages take advantage of what the Web can do with useful digital tips and sample documents. Anticipating the needs of today’s business writers, this is a reference with real-world value, usefully building skills that students carry into their professional careers.
The Business Writer’s Handbook
by Gerald J. Alred Charles T. Brusaw Walter E. OliuFrom abstracts to online professional profiles, from blogs and forums the e-mail and formal reports, The Business Writer's Handbook uses smart, accessible language to spotlight and clarify business writing today. Hundreds of topic entries, 90+ sample documents, at-a-glance checklists, and clear, explicit models, communicate the real-world practices of successful business writers.
The Business Writer’s Handbook
by Gerald J. Alred Charles T. Brusaw Walter E. OliuWith 2020 APA Update. From abstracts to online professional profiles, from blogs and forums the e-mail and formal reports, The Business Writer’s Handbook uses smart, accessible language to spotlight and clarify business writing today. Hundreds of topic entries, 90+ sample documents, at-a-glance checklists, and clear, explicit models, communicate the real-world practices of successful business writers. Developed by a legendary author team with decades of combined academic and professional experience, the book’s intuitive, alphabetical organization makes it easy to navigate its extensive coverage of grammar, usage, and style. Plus, updated, in-depth treatment of pressing issues like the job search, audience awareness, source documentation, and social media use on the job resonate both in class and at the office. With a refreshed, integrated focus on the ways technologies shape writing, the Twelfth Edition of the Handbook is the indispensable reference tool for writing successfully in the workplace.
The Business Writer's Handbook (10th Edition)
by Gerald J. Alred Charles T. Brusaw Walter E. OliuNow in its tenth edition, this classic book remains the complete business-writing reference for students and professionals alike. Alphabetically organized and easy-to-use, its nearly 400 entries provide guidance for writing all the most common types of business documents and correspondence, from brochures, press releases, and resumes, to executive summaries, proposals, and reports. Abundant, real-world sample documents and visuals throughout the book demonstrate effective business communication, reflecting current practices for formatting documents and using email. In addition, advice for organizing, researching, writing, and revising complements thorough treatment of grammar, usage, style, and punctuation to provide comprehensive help with writing skills. Up-to-date coverage of workplace technology gives users the latest advice on writing for the Web, designing Web pages, conducting Internet research, using software tools, and working with electronic documents. This edition has been thoroughly revised to include expanded coverage of audience and context and reflects the impact that e-mail and technology have had on workplace communication. Comprehensive yet concise, The Business Writer's Handbookremains the quick reference faithful users have come to appreciate.
Business Writing: What Works, What Won't
by Wilma Davidson Janet EmigFirst published by Griffin in 1994, Wilma Davidson's clear, practical guide to business writing has established itself as a steady seller and an excellent primer for anyone who writes on the job. Newly revised to cover e-mail, texts, and the latest word social media technology, the book uses examples, charts, cartoons, and anecdotes to illustrate what makes memos, business letters, reports, selling copy, and other types of business writing work.