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Business Writing (Smart Skills)
by Patrick ForsythPreface: The dangers of poor writing and the opportunities of good <P><P> 1. Introduction: Good writing is the business equivalent of an open goal <P> 2. Getting it down right <P> 3. Making language work for you <P> 4. Making it persuasive <P> 5. Horses for courses: linking style to method <P> 6. The brief, the very brief and the ubiquitous email <P> 7. At length: reports and proposals <P> Postscript
Business Writing For Dummies
by Natalie CanavorBusiness writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
Business Writing For Dummies
by Natalie CanavorHow many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences
Business Writing For Dummies
by Natalie CanavorBusiness writing that gets results! The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside: Planning each communication Editing and fine-tuning your copy Building your personal brand with communications Writing bids, proposals, reports, and more Recognizing key differences in your global audiences Advancing your career with great writing
Business Writing Scenarios Writing from the Inside
by Jon RamseyWritten by an experienced instructor of business writing courses, Business Writing Scenarios offers a hands on approach that immerses students in the types of writing situations they will encounter throughout their working lives. Detailed guidance and numerous examples help students build the skills they will need to respond to these situations effectively. In each of the core chapters, students first learn how other writers addressed a particular writing situation—such as having to convey disappointing news to employees, explain a major policy change, or respond to a difficult customer—effectively or ineffectively. Students then apply what they’ve learned through guided activities ("applications") that ask them to respond in writing to a similar business scenario. Additionally, the book emphasizes the potentially serious consequences of ill-considered business communications, especially those delivered electronically. A chapter dedicated to business writing gaffes provides many real-world examples of these mistakes and advises students on how to avoid them. Suitable for use on its own or in conjunction with another text, Business Writing Scenarios is a useful addition to any course building students business writing skills.
Business Writing Today: A Practical Guide
by Natalie CanavorConfident writers succeed. Whether you aim for a career in the business, nonprofit or government world, good writing equips you to stand out. In this accessible and reader-friendly book, Natalie Canavor shares a step-by-step framework to help you write strategically, win opportunities, and perform better on the job. You’ll know what to say and how to say it in any medium from email to blog, cover letter, proposal, resume, report, website, tweet, news release, and more. You’ll discover practical, grammar-free techniques to improve all your writing and learn how to recognize and fix your own problems with clear demonstrations. Business Writing Today, Second Edition, gives you tools, techniques and inside tips drawn from the worlds of journalism, corporate communications and public relations. It prepares you to better understand the business world and communicate in ways that achieve your own immediate and long range goals in today’s highly competitive work environment.
Business Writing Today: A Practical Guide
by Natalie CanavorBusiness Writing Today prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace. New to This Edition Updated with new examples, success tips, resources, and expanded material on subjects that relate to students’ most pressing interests and reflect current directions of professional communication. New and expanded coverage of important topics like networking, storytelling, creating a positive online presence, and visually-based media. New and updated good and not-so-good writing samples throughout the book show readers where and what to revise. A reorganized and streamlined table of contents is now organized into four major parts, moving from basics into more advanced topics. Nine new “Views From the Field” include advice on networking, building rapport, and creating personal introduction videos. A new chapter on editing includes practical strategies for improving drafts and fixing common writing issues. A greater emphasis on strategic thinking and problem-solving helps students develop their insight into the perspectives of others so they are better able to represent their own interests and contribute more on the job. This edition more closely connects writing skills with oral communication, relationship-building, a strategic online presence, and students’ hopes to become valued employees, leaders, and entrepreneurs. A new appendix includes new writing activities, new assignments, and cheat sheets for students, making this the most applied edition yet.
Business Writing Today: A Practical Guide
by Natalie CanavorBusiness Writing Today prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace. New to This Edition Updated with new examples, success tips, resources, and expanded material on subjects that relate to students’ most pressing interests and reflect current directions of professional communication. New and expanded coverage of important topics like networking, storytelling, creating a positive online presence, and visually-based media. New and updated good and not-so-good writing samples throughout the book show readers where and what to revise. A reorganized and streamlined table of contents is now organized into four major parts, moving from basics into more advanced topics. Nine new “Views From the Field” include advice on networking, building rapport, and creating personal introduction videos. A new chapter on editing includes practical strategies for improving drafts and fixing common writing issues. A greater emphasis on strategic thinking and problem-solving helps students develop their insight into the perspectives of others so they are better able to represent their own interests and contribute more on the job. This edition more closely connects writing skills with oral communication, relationship-building, a strategic online presence, and students’ hopes to become valued employees, leaders, and entrepreneurs. A new appendix includes new writing activities, new assignments, and cheat sheets for students, making this the most applied edition yet.
Business Writing Today: A Practical Guide
by Natalie CanavorBusiness Writing Today: A Practical Guide, Fourth Edition prepares students for success in the business world by giving them the tools they need to write powerfully, no matter the situation. In this highly practical text, author Natalie Canavor shares step-by-step guidance and tips for writing more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.
Business Writing Today: A Practical Guide
by Natalie CanavorBusiness Writing Today: A Practical Guide, Fourth Edition prepares students for success in the business world by giving them the tools they need to write powerfully, no matter the situation. In this highly practical text, author Natalie Canavor shares step-by-step guidance and tips for writing more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.
Business Writing Today: A Practical Guide
by Natalie C. CanavorConfident writers succeed. Whether you aim for a career in the business, nonprofit or government world, good writing equips you to stand out. In this accessible and reader-friendly book, Natalie Canavor shares a step-by-step framework to help you write strategically, win opportunities, and perform better on the job. You’ll know what to say and how to say it in any medium from email to blog, cover letter, proposal, resume, report, website, tweet, news release, and more. You’ll discover practical, grammar-free techniques to improve all your writing and learn how to recognize and fix your own problems with clear demonstrations. Business Writing Today, Second Edition, gives you tools, techniques and inside tips drawn from the worlds of journalism, corporate communications and public relations. It prepares you to better understand the business world and communicate in ways that achieve your own immediate and long range goals in today’s highly competitive work environment.
Business Writing with AI For Dummies
by Sheryl Lindsell-RobertsLearn how to generate high quality, business documents with AI This essential guide helps business writers and other professionals learn the strengths and weaknesses of AI as a writing assistant. You'll discover how AI can help you by chopping through writer's block, drafting an outline, generating headlines and titles, producing meaningful text, maintaining consistency, proofreading and editing, and optimizing content for search engines. Employees in all industries spend enormous amounts of energy writing, editing, and proofreading documents of all kinds. Now, you can improve your efficiency and boost the quality of your work, thanks to AI writing tools like ChatGPT, Jaspar, Grammarly, and beyond. With clear instructions and simple tips, Business Writing with AI For Dummies guides you through the process of using AI for common business writing tasks. Produce high quality, specialized writing quicker and at a lower cost Use AI to draft business-related content like emails, articles, business plans, grant proposals, bios, websites, and many others Incorporate AI into your writing process to make your workday more efficient Take advantage of AI so you can focus your human creativity on going beyond the basics For business professionals facing tight deadlines or large volumes of writing tasks, this easy-to-use Dummies guide will be a game changer.
Bussysteme in der Automatisierungs- und Prozesstechnik: Grundlagen, Systeme und Anwendungen der industriellen Kommunikation
by Gerhard Schnell and Bernhard WiedemannDieses Fachbuch behandelt alle wichtigen in der Automatisierung eingesetzten Bussysteme. Im Vordergrund stehen die Feldbussysteme, seien es Master/Slave- oder Multimaster-Systeme. Eine ausführliche Einführung in die technischen Grundlagen gibt Auskunft über Netzwerktopologien, Kommunikationsmodelle, Buszugriffsverfahren, Datensicherung, Telegrammformate, Standards bei Leitungen, Übertragungsarten und Netzverbindungen. Den Netzwerkhierarchien unter CIM und der internationalen Feldbusnormung sind eigene Kapitel gewidmet. Im zweiten Teil werden die verschiedenen Bussysteme ausführlich beschrieben.Für die 8. Auflage wurden mehrere Kapitel aktualisiert (Netzwerkhierarchien, Normen, Profibus, CAN, ISDN, DSL).
Bussysteme in der Automatisierungs- und Prozesstechnik: Grundlagen, Systeme und Anwendungen der industriellen Kommunikation (Vieweg Praxiswissen Ser.)
by Gerhard Schnell Bernhard WiedemannDieses Fachbuch behandelt alle wichtigen in der Automatisierung eingesetzten Bussysteme. Im Vordergrund stehen die Feldbussysteme, seien es Master/Slave- oder Multimaster-Systeme. Eine ausführliche Einführung in die technischen Grundlagen gibt Auskunft über Netzwerktopologien, Kommunikationsmodelle, Buszugriffsverfahren, Datensicherung, Telegrammformate, Standards bei Leitungen, Übertragungsarten und Netzverbindungen. Den Netzwerkhierarchien unter CIM und der internationalen Feldbusnormung sind eigene Kapitel gewidmet. Im zweiten Teil werden die verschiedenen Bussysteme ausführlich beschrieben, auch PC-Busse. Für die 9. Auflage wurden KNX (ehemals EIB) und Sercos neu aufgenommen.
Bussysteme in der Fahrzeugtechnik: Protokolle, Standards und Softwarearchitektur (ATZ/MTZ-Fachbuch)
by Werner Zimmermann Ralf SchmidgallDieses Fachbuch gibt einen Überblick über die in der Kfz-Elektronik verbreiteten Bussysteme wie CAN, FlexRay, LIN oder MOST, deren Protokolle und die Softwarearchitektur moderner Steuergeräte. Die Beschreibung erfolgt aus der Sicht von Ingenieuren, die diese Systeme in der Praxis einsetzen und in Fahrzeuge integrieren müssen. Ausführlich wird auf die höheren Schichten der ISO, SAE und ASAM-Transport- und Diagnoseprotokolle sowie deren Anwendung eingegangen. Neben der Kommunikation wird die Softwarearchitektur der Steuergeräte mit Betriebssystem und Basissoftware vorgestellt, wie sie im Rahmen von AUTOSAR, OSEK/VDX und HIS definiert werden.Neu in dieser Auflage wurden CAN FD, Automotive Ethernet, OTX und WWH-OBD aufgenommen.
Busty, Slag and Nob End
by Russell AshBuilding on the phenomenal success of POTTY, FARTWELL AND KNOB, this new collection of extraordinary but true names goes a step further...In BUSTY, SLAG AND NOB END, Russell Ash has compiled real names from around the world that are really rude and are of places and products as well as people. The result of painstaking research, each name has been thoroughly checked and authenticated: you will marvel at the range of naughty nomenclature and hoot at the unwitting innuendo. From Harriet Nicewonger (born Derbyshire c.1876) and Connie Lingus (resident of Indiana, USA) to Dick Swinger (born Switzerland c.1842) and Blo Job (US immigrant from Slovakia, born c.1897); from Titty Ho in Northamptonshire to Dildo in Newfoundland; and from Cock Soup to Pee Cola - this compendium of sauciness is guaranteed to make you laugh out loud.
Busty, Slag and Nob End
by Russell AshBuilding on the phenomenal success of POTTY, FARTWELL AND KNOB, this new collection of extraordinary but true names goes a step further...In BUSTY, SLAG AND NOB END, Russell Ash has compiled real names from around the world that are really rude and are of places and products as well as people. The result of painstaking research, each name has been thoroughly checked and authenticated: you will marvel at the range of naughty nomenclature and hoot at the unwitting innuendo. From Harriet Nicewonger (born Derbyshire c.1876) and Connie Lingus (resident of Indiana, USA) to Dick Swinger (born Switzerland c.1842) and Blo Job (US immigrant from Slovakia, born c.1897); from Titty Ho in Northamptonshire to Dildo in Newfoundland; and from Cock Soup to Pee Cola - this compendium of sauciness is guaranteed to make you laugh out loud.
But You Don't Look Arab: And Other Tales of Unbelonging
by Hala GoraniEmmy Award-winning international journalist Hala Gorani weaves stories from her time as a globe-trotting correspondent and anchor with her own lifelong search for identity as the daughter of Syrian immigrants. What is it like to have no clear identity in a world full of labels? How can people find a sense of belonging when they have never felt part of a &“tribe?&” And how does a blonde-haired, blue-eyed woman who&’s never lived in the Middle East honor her Arab Muslim ancestry and displaced family—a family forced to scatter when their home country was torn apart by war? Hala Gorani&’s path to self-discovery started the moment she could understand that she was &“other&” wherever she found herself to be. Born of Syrian parents in America and raised mainly in France, she didn&’t feel at home in Aleppo, Seattle, Paris, or London. She is a citizen of everywhere and nowhere. And like many journalists who&’ve covered wars and conflicts, she felt most at home on the ground reporting and in front of the camera. As a journalist, Gorani has traveled to some of the most dangerous places in the world, covering the Arab Spring in Cairo and the Syrian civil war, reporting on suicide bombers in Beirut and the chemical attacks in Damascus, watching the growth of ISIS and the war in Iraq—sometimes escaping with her life by a hair. But through it all, she came to understand that finding herself meant not only looking inward, but tracing a long family history of uprooted ancestors. From the courts of Ottoman Empire sultans through the stories of the citizens from her home country and other places torn apart by unrest, But You Don&’t Look Arab combines Gorani&’s family history with rigorous reporting, explaining—and most importantly, humanizing—the constant upheavals in the Middle East over the last century.
Buying and Clearing Rights: Print, Broadcast and Multimedia
by Madeleine Gilbart Richard McCrackenBuying and Clearing Rights is the first work to consider the difficulties of rights clearances in all forms of media. It offers practical advice on how to plan, clear and pay for rights. Covering such areas as co-production and the co-financing of contracts, multimedia, text, pictures, footage, software, moral rights and production paperwork, this book will be of use to producers, directors, suppliers of creative material and distributors as well as academics and media studies students.
Buying Reality: Political Ads, Money, and Local Television News (Donald McGannon Communication Research Center's Everett C. Parker Book Series)
by Danilo YanichFrom a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative tweet set the agenda for the day’s news coverage. With the arrival of Bot Farms, microtargeted Facebook ads, and Cambridge Analytica, isn’t the age of political ads on local TV coming to a close? You might think. But you’d be wrong to the tune of $4.4 billion just in 2016. In US elections, there’s a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures—and the 2020 campaign shows no signs of bucking this trend. When candidates don’t enjoy the name recognition and celebrity of the Presidential contenders, it’s very much business as usual. They rely on the local TV newscasts, watched by thirty million people every day—not tweets—to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nextstar Media and Sinclair Broadcasting means a decreasing share of time devoted to down-ballot politics—almost 90% of 2016’s local political stories focused on the Presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races—a reality that is not meant to inform voters, but to persuade them. Voters are left to their own devices to fill in the space between what the ads say—the bought reality—and what political stories used to cover.
C. H. Sisson Reconsidered (The New Antiquity)
by John Talbot Victoria MoulThis book is the first collection of essays dedicated to the work of C. H. Sisson (1915-2003), a major English poet, critic and translator. The collection aims to offer an overall guide to his work for new readers, while also encouraging established readers of one aspect (such as his well-known classical translations) to explore others. It champions in particular the quality of his original poetry. The book brings together contributions from scholars and critics working in a wide range of fields, including classical reception, translation studies and early modern literature as well as modern English poetry, and concludes with a more personal essay on Sisson’s work by Michael Schmidt, his publisher.
C-Scape: Conquer the Forces Changing Business Today
by Larry Kramer“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett“[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim CramerFrom Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody, Chris Anderson’s The Long Tail, or Jeff Jarvis’ What Would Google Do, look no further than Kramer’s groundbreaking C-Scape.
The C Word: Charisma - Get What the Greats Have Got Ebook
by Mark Warren David GillespiePublic speaking, communication and presenting with power can all be terrifying prospects, however experienced you become, and cultivating a charismatic persona in our working lives is a priceless skill. This book is a humorous and incisive piece of observation by Dave Gillespie and Mark Warren which demonstrates the right and wrong level of status to adopt for our business lives. Whilst remaining fun, Charisma shows the reader how to tap into their own personal charisma and communicate with maximum impact.It studies a range of great communicators, from historical figures to modern day greats and highlights how their skills translate into what we call Charisma. Everyone from Franklin D Roosevelt, through Steve Jobs to Joanna Lumley is covered.A series of fun but practical exercises will help you to build your communication skills and use body language effectively.
The C Word: Charisma - Get What the Greats Have Got Ebook
by David Gillespie Mark WarrenPublic speaking, communication and presenting with power can all be terrifying prospects, however experienced you become, and cultivating a charismatic persona in our working lives is a priceless skill. This book is a humorous and incisive piece of observation by Dave Gillespie and Mark Warren which demonstrates the right and wrong level of status to adopt for our business lives. Whilst remaining fun, Charisma shows the reader how to tap into their own personal charisma and communicate with maximum impact.It studies a range of great communicators, from historical figures to modern day greats and highlights how their skills translate into what we call Charisma. Everyone from Franklin D Roosevelt, through Steve Jobs to Joanna Lumley is covered.A series of fun but practical exercises will help you to build your communication skills and use body language effectively.
Cabin Pressure: One Man's Desperate Attempt to Recapture His Youth as a Camp Counselor
by Josh WolkWhat happens when a grown man returns to the site of his fondest childhood memories? A wry, clear-eyed, and laugh-out-loud look at the transition to adulthood.Three months before getting married at age thirty-four, Josh Wolk decides to treat himself to a "farewell to childhood" extravaganza: one last summer working at the beloved Maine boys camp where he spent most of the eighties. And there he finds out that there's no better way to see how much you've changed than to revisit a place that hasn't changed at all.In these eight hilarious, uncomfortable, enlightening weeks, Josh readjusts to life teaching swimming and balancing on a thin metal cot in a cabin of shouting, wrestling, wet-willie-dispensing fourteen-year-olds who, contrary to the warnings of doomsaying sociologists, he finds indistinguishable from the rowdy fourteen-year-olds of his day in any way other than their haircuts. With his old camp friends gone, he finds himself working alongside guys who used to be his campers. Moments of feeling cripplingly old are offset by the corrosive insecurities of his youth when he's paired in the cabin with Mitch, the forty-two-year-old jack-of-all-extreme-sports whose machismo intimidated Josh so much fifteen years earlier, and whom their current campers idolize. And throughout all this disorienting regression, Josh's telephone conversations with his fiance, Christine, grow increasingly intense as their often-comical discussions over the wedding become a flimsy cover for her worries that he's not ready to relinquish his death-grip on the comforts of the past.A hilarious and insightful look at the tenacious power of nostalgia, the glory of childhood, and the nervous excitement of taking a leap to the next unknown stage in life, Cabin Pressure will appeal to anyone who's ever been young, wishes he was young again, but knows deep down it probably isnt a good idea.