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Canada and China: A Fifty-Year Journey
by B. Michael FrolicPresenting a thorough record of Canada’s diplomatic ties with China, Canada and China recounts ten stories regarding China policy decisions made by the Canadian government. These decisions describe key bilateral moves, beginning with Pierre Trudeau’s recognition of China in 1970 and ending fifty years later with his son Justin’s attempt to reset a struggling relationship with China. Rooted in archival research, extensive interviews, and the author’s experience as a policy observer, the book contributes to our understanding of how the Canada-China relationship has developed over time and how best to position Canada in future relations with China. While present-day relations with China are complicated, the book deliberately seeks to provide a balanced perspective by showing both the positive and the more challenging aspects of relations with China. Ultimately, Canada and China recommends ways to manage future relations with China, while also honouring the ties it developed over fifty years.
The Canadian Guide to Creative Writing and Publishing
by Patricia WesterhofThe essential guide for Canadian writers seeking to have their work published today.How do you get your writing published in Canada? What are the industry standards for publishable work and how do you reach them? This lively, practical guide shows you how to think more creatively, cultivate a strong writing voice, and make your sentences powerful. It explains the elements of style and offers writing prompts to help you apply what you learn. It gives strategies for finding critique partners and beta readers and for getting useful feedback before you send your drafts to agents or editors. The chapters are packed with up-to-date information about the publishing industry, including how to find an agent, how to submit manuscripts to literary journals, how to query independent presses, and how to apply for writing grants. The Canadian Guide to Creative Writing & Publishing confidently leads you through the process of polishing your writing and finding an audience for your work.
Canadian Public Finance: Explaining Budgetary Institutions and the Budget Process in Canada
by Genevieve TellierBroken down into five sections explaining how public budgets are developed, Canadian Public Finance presents a comprehensive account of the budget process of the federal, provincial, and territorial governments. With a specific focus on the public policy process, Geneviève Tellier walks readers through the five steps involved in the budget process including agenda-setting, formulation, adoption, implementation, and evaluation. Taking a close look at how much influence key decision-makers actually have over the budget process, Tellier highlights recent events that reveal the political, social, and economic constraints that impact budgetary decisions. Tellier uses key words and textboxes at the end of each chapter to reflect on current issues and new developments in the world of public finance, such as gender-sensitive budgets, performance-based budgeting, and fiscal transparency.
Cancel Culture: The Latest Attack on Free Speech and Due Process
by Alan DershowitzIn Cancel Culture, Alan Dershowitz—New York Times bestselling author and one of America&’s most respected legal scholars—makes an argument for free speech, due process, and restraint against the often overeager impulse to completely cancel individuals and institutions at the ever-changing whims of social media-driven crowds. Alan Dershowitz has been called &“one of the most prominent and consistent defenders of civil liberties in America&” by Politico and &“the nation&’s most peripatetic civil liberties lawyer and one of its most distinguished defenders of individual rights&” by Newsweek. Yet he has come under intense criticism for his steadfast and consistent championing of those same principles, and his famed &“shoe‑on‑the‑other‑foot test,&” to those who have been &“cancelled&” for any number of faults, both real and imagined. Cancel Culture is a defense of due process, free speech, and even-handedness in the application of judgment. It makes the case for restraint and care in decisions about whom and what to cancel, boycott, deplatform, and bar from public life, and offers recommendations for when, why, and to what degree these steps may be appropriate, as long as objective, fair-minded criteria can be determined and met. While Dershowitz argues against the worst excesses of cancel culture—the rush to judgment and the devastating results it can have on those who may be innocent, the power of social media to effect punishment without a thorough examination of evidence, the idea that historical events can be viewed through the same lens as actions in the present day—he also acknowledges that its defenders ostensibly try to use it to create meaningful, positive change, and notes that cancelling may itself be a constitutionally protected form of free speech. In the end, Cancel Culture represents an icon in the defense of free speech and due process reckoning with the greatest challenge and threat to these rights since the rise of McCarthyism. It is essential reading for anyone interested in or concerned about cancel culture, its effects on our society, and its significance in a greater historical and political context.
The Cancel Culture Curse: From Rage to Redemption in a World Gone Mad
by Evan Nierman Mark SachsIn a groundbreaking first, cancel culture and its core elements are clearly defined, and a convincing case is made against this fundamentally un-American practice. Cancel culture is an insidious force in society today. In the seconds it takes to make one regrettable social media post—or wind up on the wrong side of a false accusation or misunderstanding—reputations, relationships, and careers are destroyed. Have we entered an era when people cannot make mistakes; where no apology or change of heart can ever deliver forgiveness? Making a comeback used to be a celebrated American ideal. But have the roads to redemption been permanently blocked by internet mobs seeking vengeance? In The Cancel Culture Curse, global crisis manager Evan Nierman and his colleague Mark Sachs examine the impact of cancel culture in today&’s media-driven world. The authors also explore the history of cancel culture and the trends that have fostered it, defining the telltale elements that are hallmarks of such campaigns. Nierman and Sachs provide fascinating case studies and interviews with well-known victims of cancel culture, including philosopher Peter Boghossian, Mumford & Sons cofounder Winston Marshall, and &“San Francisco Karen,&” among others. Also featured, is a playbook for rebounding from public shame, helping readers avoid becoming the latest targets of &“cancel vultures&” who enjoy picking apart the remains of those left to die on the side of the Internet highway.
Cancel This Book: The Progressive Case Against Cancel Culture
by Dan KovalikExamining a phenomenon that is sweeping the country, Cancel This Book shines the spotlight on the suppression of open and candid debate. The public shaming of individuals for actual or perceived offenses, often against emerging notions of proper racial and gender norms and relations, has become commonplace. In a number of cases, the shaming is accompanied by calls for the offending individuals to lose their jobs, positions, or other status. Frequently, those targeted for &“cancellation&” simply do not know the latest, ever-changing norms (often related to language) that they are accused of transgressing—or they have honest questions about issues that have been deemed off-limits for debate and discussion. Cancel This Book offers a unique perspective from Dan Kovalik, a progressive author who supports the ongoing movements for racial and gender equality and justice, but who is concerned about the prevalence of &“cancelling&” people, and especially of people who are well-intentioned and who are themselves allied with these movements. While many progressives believe that &“cancelling&” others is a form of activism and holding others accountable, Cancel This Book argues that &“cancellation&” is oftentimes counter-productive and destructive of the very values which the &“cancellers&” claim to support. And indeed, we now see instances in the workplace where employers are using this spirt of &“cancellation&” to pit employees against each other, to exert more control over the workforce and to undermine worker and labor solidarity. Kovalik observes that many progressives are quietly opposed to this &“Cancel Culture&” and to many instances of &“cancellation&” they witness, but they are afraid to air these concerns publicly lest they themselves be &“cancelled.&” The result is the suppression of open debate about important issues involving racial and gender matters, and even issues related to how to best confront the current COVID-19 pandemic. While people speak in whispers about their true feelings about such issues, critical debate and discussion is avoided, resentments build, and the movement for justice and equality is ultimately disserved.
Cancel Your Own Goddam Subscription: Notes and Asides from National Review
by William F. Buckley Jr.National Review has always published letters from readers. In 1965 the magazine decided that certain letters merited different treatment, and William F. Buckley, the editor, began a column called "Notes & Asides” in which he personally replied to the most notable and outrageous correspondence. Culled from four decades of the column, Cancel Your Own Goddam Subscription includes exchanges with such well-known figures as Ronald Reagan, Richard Nixon, John Kenneth Galbraith, A. M. Rosenthal, Auberon Waugh, Arthur Schlesinger Jr. , and many others. There are also hilarious exchanges with ordinary readers, as well as letters from Buckley to various organizations and government agencies. Combative, brilliant, and uproariously funny, Cancel Your Own Goddam Subscription represents Buckley at his mischievous best.
The Candidate: Beginning Simulation for COREL WordPerfect and Microsoft Word
by Ann P. AmbroseThe Candidate is a beginning word processing simulation that is designed to develop word processing skills while completing tasks such as formatting letters, memorandums, tables, press releases, and reports.
Candor: The Secret to Succeeding at Tough Conversations
by Charles CauseyOvercome the fear of speaking truth by learning to do it with love.In a society where sensitivities take precedence over honesty, it can often feel impossible to openly speak your mind. From managing conflict resolution in the workplace to navigating differences at home, many issues remain unaddressed and unresolved when you cannot speak clearly, candidly, and truthfully for fear of negative consequences.It&’s time to learn how to speak the truth in love. In Candor, you&’ll learn how truth and love together can unlock pathways to more effective leadership and relationships—even in a day and age when many remain silent for fear of speaking up. Discover how speaking with sensitive and effective candor can reshape your relationships and enable you to live a life of honesty and freedom.
Candor: The Secret to Succeeding at Tough Conversations
by Charles CauseyOvercome the fear of speaking truth by learning to do it with love.In a society where sensitivities take precedence over honesty, it can often feel impossible to openly speak your mind. From managing conflict resolution in the workplace to navigating differences at home, many issues remain unaddressed and unresolved when you cannot speak clearly, candidly, and truthfully for fear of negative consequences.It&’s time to learn how to speak the truth in love. In Candor, you&’ll learn how truth and love together can unlock pathways to more effective leadership and relationships—even in a day and age when many remain silent for fear of speaking up. Discover how speaking with sensitive and effective candor can reshape your relationships and enable you to live a life of honesty and freedom.
A Cannes Lions Jury Presents: The Art of Branded Entertainment
by Pj Pereira Monica Chun Jules Daly Richard Dias Samantha Glynne Carol Goll Gabor Harrach Marissa Nance Toan Nguyen Luciana Olivares Marcelo Páscoa Misha Sher Pelle Sjoenell Jason Xenopoulos Tomoya SuzukiA special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers.For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror.Contributors to The Art of Branded Entertainment: Monica Chun, President of PMK.BNC; Jules Daly, president of RSA Films; Ricardo Dias, CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne, Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll, ICM Partners Global Head of Branded Entertainment; Gabor Harrach, the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance, Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen, partner at Jung von Matt/SPORTS; Luciana Olivares, CCO of Latina Media in Peru; Marcelo Páscoa, Head of Global Brand Marketing at Burger King; PJ Pereira, Founder and Creative Chairman of Pereira O'Dell; Misha Sher, Vice-President at MediaCom Worldwide; Pelle Sjoenell, Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki, CEO of Stories International; Jason Xenopoulos, Chief Vision Officer and Chief Creative Officer of VML.
The Canons of Fantasy: Lands of High Adventure (Elements in Publishing and Book Culture)
by Patrick MoranDespite publishing endeavours such as the Ballantine Adult Fantasy Series in the 1970s and Fantasy Masterworks in the early 2000s, the canon of modern fantasy is still very much in flux. This Element examines four key questions raised by the prospect of a fantasy canon: the way in which canon and genre influence each other; the overwhelming presence of Tolkien in any discussion of the classics of fantasy; the multi-media and transmedia nature of the field; and the push for a more inclusive and diverse canon.
Canvas LMS Course Design: Create and deliver interactive online courses on the Canvas learning management system, 2nd Edition
by Ryan JohnA simple, easy-to-follow guide to learning the advanced features and integrated services of Canvas for creating a transformative and personalized educational experienceKey FeaturesSimplify online and hybrid learning with Canvas with the help of this updated second editionDiscover best practices to engage with students as they complete assignments and receive feedback through the GradebookFollow clear directions to use Canvas tools and features for your educational requirementsBook DescriptionCanvas is an online learning management system (LMS) and one of the most powerful teaching tools that educational institutions worldwide have adopted thanks to its streamlined functionality, intuitive user interface, and robust features. This revised second edition of Canvas LMS Course Design will show you how to design, create, and teach engaging classes in online, hybrid, or fusion settings using the Canvas LMS. The book will guide you through the steps of setting up your Canvas account, creating activities and assignments, designing and customizing the course layout, and teaching your course. Whether you're using an institutional or Free-for-Teacher account, you'll be able to use Canvas for grading, feedback, and communication with and between students. As you progress, you'll learn how to integrate external apps and services with Canvas. Finally, the book features an exclusive section detailing how you can use Canvas' built-in resources as well as other resources to tackle challenges while working with the LMS. Throughout, this book will give you the technical knowledge you need to create unique learning experiences for students. By the end of this Canvas LMS Course Design, you'll be able to successfully teach online with the help of logical descriptions and step-by-step screenshots that clearly explain how to build a phenomenal course. What you will learnUnderstand online learning as a powerful and unique tool for student growthCreate, access, and personalize your user account and profile settings in CanvasGenerate, upload, and import course content for students to engage with as participants in your coursesDesign and sequence the content of your course to present information and activities with clarity and simplicityDiscover expert techniques for designing a curriculum and creating activitiesExplore Canvas features that meet your educational needs, such as online assessments and content deliveryWho this book is forThis book is for educators who want to use Canvas to deliver instructions in online, hybrid, or fusion teaching models. Whether you're new to online learning or a seasoned expert, you will be able to learn both the primary functions and the advanced features of Canvas with this book. As a minimum, beginner-level experience with online learning is required given the widespread implementation of distance learning due to the pandemic.
The Capacity to Innovate: Cluster Policy and Management in the Biotechnology Sector (Studies in Comparative Political Economy and Public Policy)
by Sarah GiestIn The Capacity to Innovate, Sarah Giest provides insight into the collaborative and absorptive capacities needed to provide public support to local innovation through cluster organizations. The book offers a detailed view of the vertical, multi-level, and horizontal dynamics in clusters and cluster policy and addresses how they are managed and supported. Using the biotechnology field as an example, Giest highlights challenges in the collaborative efforts of public bodies, private companies, and research institutes to establish a successful ecosystem of innovation in this sector. The book argues that cluster policy in collaboration with cluster organizations should focus on absorptive and collaborative capacity elements missing in the cluster context in order to improve performance. Currently, governments operate at different levels – from the local to the supranational – in order to support clusters, and cluster policies are often pursued alongside other programs, leading to uncoordinated efforts and ineffective cluster strategies. The Capacity to Innovate advocates for a coordinated effort by government and cluster organizations to support capacity elements lacking within the specific cluster context.
Capital Letters: The Economics of Academic Bookselling (Elements in Publishing and Book Culture)
by J. M. HawkerAcademic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.
Capitalism 4.0
by Anatole KaletskyIn early 2009, many economists, financiers, and media pundits were confidently predicting the end of the American-led capitalism that has shaped history and economics for the past 100 years. Yet the U.S. economic model, far from being discredited, may be strengthened by the financial crisis.In this provocative book, Anatole Kaletsky re-interprets the financial crisis as part of an evolutionary process inherent to the nature of democratic capitalism. Capitalism, he argues, is resilient. Its first form, Capitalism 1.0, was the classical laissez-faire capitalism that lasted from 1776 until 1930. Next was Capitalism 2.0, New Deal Keynesian social capitalism created in the 1930s and extinguished in the 1970s. Its last mutation, Reagan-Thatcher market fundamentalism, culminated in the financially-dominated globalization of the past decade and triggered the recession of 2009-10. The self-destruction of Capitalism 3.0 leaves the field open for the next phase of capitalism's evolution. Capitalism is likely to transform in the coming decades into something different both from the totally deregulated market fundamentalism of Reagan/Thatcher and from the Roosevelt-Kennedy era. This is Capitalism 4.0.
Capitalism, God, and a Good Cigar: Cuba Enters the Twenty-First Century
by Lydia ChávezWhen the Soviet Union dissolved, so did the easy credit, cheap oil, and subsidies it had provided to Cuba. The bottom fell out of the Cuban economy, and many expected that Castro's revolution--the one that had inspired the Left throughout Latin America and elsewhere--would soon be gone as well. More than a decade later, the revolution lives on, albeit in a modified form. Following the collapse of Soviet communism, Castro legalized the dollar, opened the island to tourism, and allowed foreign investment, small-scale private enterprise, and remittances from exiles in Miami. Capitalism, God, and a Good Cigar describes what the changes implemented since the early 1990s have meant for ordinary Cubans: hotel workers, teachers, priests, factory workers, rap artists, writers, homemakers, and others. Based on reporting by journalists, writers, and documentary filmmakers since 2001, each of the essays collected here covers a particular dimension of contemporary Cuban society, revealing what it is like to have lived, for more than a decade, suspended between communism and capitalism. There are pieces on hip hop musicians, fiction writing and censorship, the state of ballet and the performing arts, and the role of computers and the Internet. Other essays address the shrinking yet still sizeable numbers of true believers in the promise of socialist revolution, the legendary cigar industry, the changing state of religion, the significance of the recent influx of money and people from Spain, and the tensions between recent Cuban emigrants and previous generations of exiles. Including more than seventy striking documentary photographs of Cuba's people, countryside, and city streets, this richly illustrated collection offers keen, even-handed insights into the abundant ironies of life in Cuba today. Contributors. Juliana Barbassa, Ana Campoy, Mimi Chakarova, Lydia Chvez, John Cot, Julian Foley, Angel Gonzlez, Megan Lardner, Ezequiel Minaya, Daniela Mohor, Archana Pyati, Alicia Roca, Olga R. Rodrguez, Bret Sigler, Annelise Wunderlich
Capone: A Photographic Portrait of America's Most Notorious Gangster
by Chicago Tribune StaffA visual retelling of the rise and eventual fall of Chicago's most notorious gangster: Alphonse "Scarface" Capone. Comprised of many never-before-published photographs from the Chicago Tribune's vast archives, Al Capone is a look back in time to the Roaring Twenties and the early days of organized crime. This collection of historical photos--taken from 1926 to 1952--focus on Capone and those connected to him, including his family, mob rivals, and targets.Many of these photographs have never been seen outside of Chicago's Tribune Tower, but all of them are high-quality scans of original glass-plate negatives, making them historically significant to both photography buffs and readers interested in Capone. The introduction by the Chicago Tribune's associate managing photo/video editor details this process in an illuminating, fascinating fashion.Al Capone's first section gives readers a look inside Capone's luxurious and illicit gangster lifestyle--vacation homes, mob funerals, gun-toting arrests--up to the time of the Saint Valentine's Day Massacre in 1929. The second part follows Capone's 1931 indictment, trial, and sentencing on charges of defrauding the government and violating prohibition. The third section introduces readers to a mob target who evaded assassination for decades, and one who was not so lucky. The fourth part follows up with Al Capone's brother, Ralph, and the fifth part focuses on Capone's death.
Captivate: The Science of Succeeding with People
by Vanessa Van EdwardsDo you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people. As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren’t the people skills you learned in school. This is the first comprehensive, science backed, real life manual on how to captivate anyone—and a completely new approach to building connections. Just like knowing the formulas to use in a chemistry lab, or the right programming language to build an app, Captivate provides simple ways to solve people problems. You’ll learn, for example… · How to work a room: Every party, networking event, and social situation has a predictable map. Discover the sweet spot for making the most connections. · How to read faces: It’s easier than you think to speed-read facial expressions and use them to predict people’s emotions. · How to talk to anyone: Every conversation can be memorable—once you learn how certain words generate the pleasure hormone dopamine in listeners. When you understand the laws of human behavior, your influence, impact, and income will increase significantly. What’s more, you will improve your interpersonal intelligence, make a killer first impression, and build rapport quickly and authentically in any situation—negotiations, interviews, parties, and pitches. You’ll never interact the same way again.
Captive: My Time as a Prisoner of the Taliban
by Jere Van DykAn American reporter's chilling account of being kidnapped and imprisoned by the Taliban, in the no-man's-land between Afghanistan and Pakistan. Captive is Van Dyk's searing account of his forty-five days in a Taliban prison, and it is gripping and terrifying in the tradition of the best prison literature.
Captive Audience
by Susan P. CrawfordTen years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband. This steady slide backward not only deprives consumers of vital services needed in a competitive employment and business market--it also threatens the economic future of the nation.This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America's global economic standing.
Captivology: The Science of Capturing People's Attention
by Ben ParrThe former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
Capturing Solutions for Learning and Scaling Up: Documenting Operational Experiences for Organizational Learning and Knowledge Sharing
by Steffen Soulejman JanusIs your organization missing important lessons from its operational experiences? This step-by-step guide shows you how to systematically capture such knowledge and use it to inform decision making, support professional learning, and scale up successes. The captured lessons--knowledge assets, the central element needed for learning--are consistently formatted documents that use operational experience to answer a specific question or challenge. The guide describes how to create and use knowledge assets in five steps: (1) identify important lessons learned by participants, (2) capture those lessons with text or multimedia documents, (3) confirm their validity, (4) prepare them for dissemination, and (5) use them for sharing, replication, and scaling up. Included tools, templates, and checklists help you accomplish each step.
Career Essentials: The Interview
by Dale MayerToday's economy leaves little room for second chances in the job market. Hiring managers are swamped with applications. What are you doing to rise to the top of the pile and get noticed? If it isn't creating a cover letter driven by facts and filled with punch, you aren't doing enough.The cover letter is often overlooked as a key marketing tool - the perfect introduction. It can be blank and uninteresting or it can offer the potential employer exactly what they are seeking. Don't overlook this simple step that can improve your chances over other candidates. This book walks you through the various elements of a good cover letter, taking you through each step with plenty of examples to show exactly what you need to know to create the best cover letter over and over again. Make yours the one that brings the light of relief into the recruiter's eye as they see the perfect candidate.At just over a hundred pages, this concise, easy to read guide is full of professional information that will make your job search take off.
Career Essentials: The Cover Letter
by Dale MayerToday's economy leaves little room for second chances in the job market. Hiring managers are swamped with applications. What are you doing to rise to the top of the pile and get noticed? If it isn't creating a cover letter driven by facts and filled with punch, you aren't doing enough.The cover letter is often overlooked as a key marketing tool - the perfect introduction. It can be blank and uninteresting or it can offer the potential employer exactly what they are seeking. Don't overlook this simple step that can improve your chances over other candidates. This book walks you through the various elements of a good cover letter, taking you through each step with plenty of examples to show exactly what you need to know to create the best cover letter over and over again. Make yours the one that brings the light of relief into the recruiter's eye as they see the perfect candidate.At just over a hundred pages, this concise, easy to read guide is full of professional information that will make your job search take off.