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Case Studies and Projects in Communication: Studies in Culture and Communication
by Neil MckeownFirst Published in 1982. Routledge is an imprint of Taylor & Francis, an informa company.
Case Studies in Communication and Disenfranchisement: Applications To Social Health Issues (Routledge Communication Series)
by Eileen Berlin RaySee blurb for Communication and Disenfranchisement. Books will be promoted together.
Case Studies In Courageous Organizational Communication: Research And Practice For Effective Workplaces
by Alexander LyonAlexander Lyon presents 31 case studies in organizational communication that explore issues of courageous communication. Through case studies on many well-known organizations such as Google, the Miami Dolphins, NASA, Comcast, the Boy Scouts of America, Netflix, Taco Bell, Massachusetts General Hospital, Merck Pharmaceuticals, and others, the book articulates a communication-based model of courage around four themes: Courageous communication is collaborative, upward, transparent, and engaging. The book presents both effective and cautionary portraits of organizations as they responded to complex issues. It situates the case studies in existing literature and provides practical guidance for enacting courageous communication in professional settings.
Case Studies in Crisis Communication: International Perspectives on Hits and Misses
by Amiso M. George Cornelius B. PrattCase Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions. The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.
Case Studies in Deaf Education: Inquiry, Application, and Resources
by Caroline Guardino Jennifer S. Beal Joanna E. Cannon Jenna Voss Jessica P. BergeronCase Studies in Deaf Education provides comprehensive materials that will prepare prospective teachers to work with the diverse spectrum of students who are d/Deaf and hard of hearing (d/Dhh) and empower them to better understand these complex and unique learners. The text presents an extensive series of case studies that are balanced and unbiased in both language and instructional approaches and that encourage readers to use background details, academic data, and evidence-based practices to make informed educational decisions. The authors address the diversity of d/Dhh students by examining a multitude of learner characteristics that influence communication and educational services. These characteristics and their interactions include a student’s background experiences, language and communication mode (sign and/or listening and spoken language), language and academic proficiency levels, use of assistive hearing devices (hearing aids or cochlear implants), and family dynamics. The case studies are supported with authentic supplemental materials, such as audiograms and Individualized Educational Plans, and are accompanied by discussion questions, activities, resource lists, and a glossary of essential terms. Case Studies in Deaf Education will help teachers and allied professionals develop the knowledge and skills to use a collaborative, problem-solving process that leads to the provision of quality, effective services for students who are d/Dhh. An electronic instructor’s manual accompanies this text and will be available upon publication.
Case Studies in Health Communication: A Case Study Approach (Routledge Communication Series)
by Eileen Berlin RayThis book focuses on the complexities of the communication of health-related messages and information through the use of case studies. The expert contributors to this volume are scholars who, during their research and consulting, grapple with many of the issues of concern to those studying health communication. While several introductory books offer brief case studies to illustrate concepts covered, this book provides in-depth cases that enable more advanced students to apply theory to real situations.
Case Studies in Organizational Communication: Ethical Perspectives and Practices
by Steve MayThis book is designed to integrate ethical theory and practice in order to strengthen students' ethical awareness, judgement, and action in organizations by exploring ethical dilemmas in a diverse range of cases.
Case Studies in Organizational Communication: Ethical Perspectives and Practices
by Steve MayThe Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers' awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.
Case Studies in Sport Communication: You Make the Call
by Terry L. Rentner David P. BurnsCase Studies in Sport Communication: You Make the Call goes beyond the box scores by offering readers the opportunity to evaluate popular and diverse issues in sport—including management, crisis, health, ethics, gender, race, and social media. Each chapter incorporates theory and communication principles as well as topical background information, and concludes with discussion questions and engaging assignments. This volume presents real-life, provocative sports cases that bring contemporary headlines into perspective and inspire critical thinking. Each chapter features scholarly evidence that will keep the conversation lively, thoughtful, and informative. Students are encouraged to challenge the ethical implications of what they have read and to “make the call.” This is an invaluable resource for upper-level undergraduate and graduate students of sport communication and sport management.
The Case Writing Workbook: A Self-Guided Workshop
by Gina VegaThis book offers a modular set of chapters that focus specifically on the challenges related to case writing. Exercises, worksheets, and training activities help guide readers sequentially through the entire process of writing both a case and an instructor’s manual (teaching note). Designed as an individualized workshop to assist case authors to structure their writing, this book combines the easy-to-understand, student-focused language of the first edition with new material covering the latest developments and challenges in the world of case writing. These include: ? A section on writing cases in condensed time frames ? A new module on writing short cases in various formats ? A new module on turning research papers into teaching tools ? A section about growing communities of practice in a university ? An expansion of the student case writing module to include a section on case writing for graduate students ? Twelve new worksheets ? A complete index to facilitate use of the book Finishing all the book’s assignments will result in a complete case and instructor’s manual that can be tested in the classroom and submitted to a conference or journal. The Case Writing Workbook is a must for the shelf of any academic or student conducting qualitative research and looking to enhance their skill set.
The Case Writing Workbook: A Guide for Faculty and Students
by Gina VegaThis case writing workbook offers something unique in the world of case writing manuals. The third edition of The Case Writing Workbook: A Guide for Faculty and Students provides 11 standalone chapters that focus specifically on challenges related to the case writing process. The book is meant for day-to-day use as a model of the case writing process, with exercises, worksheets, and training activities that will guide you through the entire course of writing both a traditional case and Instructor’s Manual or a concise/short case and its associated Teaching Note. Brief explanatory notes will lead you step-by-step through all the developmental exercises, including readying the case for publication and teaching it in the classroom or online. Designed as an individualized workshop to assist case authors to structure their writing, this book combines the easy-to-understand, student-focused language with new material covering the latest developments and challenges in the world of case writing. These include: • A fresh focus on writing and teaching concise cases, which are particularly suited to the world of blended learning. • Emphasis on secondary research methodology, particularly using digital technologies and social media. • A new case study running throughout the book, with restructured worksheets and notes to support it. • Enhanced online case teaching information and discussion of the development of multi-media cases, particularly using video. Complete instructor’s materials to support the text are available online, including PowerPoint presentations, guidance on embedding cases within the curriculum, a sample syllabus that incorporates cases within it, and selected student assignments and handouts. Finishing all the book’s assignments will result in a complete case and Instructor’s Manual that can be tested in the classroom and submitted to a conference or journal. The Case Writing Workbook is a must for the shelf of any academic or student conducting qualitative research and looking to enhance their skill set, and any instructor working with cases in their teaching.
Cases in Organizational Communication: A Lifespan Approach
by Ryan S. Bisel Michael W. KramerCase Studies in Organizational Communication: A Lifespan Approach is the first collection of its kind that is designed to complement a textbook (the editors' Organizational Communication: A Lifespan Approach, OUP, 2016). Bringing concepts to life by engaging readers' minds, memories, and emotions, this volume provides students and instructors with a wealth of opportunities to see, hear, and feel how communication can and does shape organizations and the experiences of people within them.
Cases in Public Relations Management
by Patricia SwannDeveloped for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Video Clips, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
Cases in Public Relations Management: The Rise of Social Media and Activism
by Patricia SwannNow in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. The problem-based case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices. New to the third edition: Eighteen new cases including Snap, Wells Fargo, SeaWorld, United Airlines, and Starbucks. Additional emphasis on social media and social responsibility for communication management today. End-of-chapter activities that reinforce concepts. Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals. The new edition features a fully enhanced companion website that includes resources for both instructors and students. Instructors will find PowerPoint Lecture Slides, Case Supplements, Instructor Guides, and Answer Keys for Quizzes and End-of-Chapter Activities. Students will benefit from Quizzes, a Glossary, and Case Supplements.
Cases in Public Relations Management
by Patricia SwannThis fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to “dig deeper” into the cases at hand. New to the fourth edition: Fifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and Nike Emphasis on social media, sustainability, ethics, and social responsibility for communication management today End-of-chapter activities that reinforce concepts Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.The fourth edition features fully updated online resources: student case guides with case supplements, instructor case guides with sample answers to end of case questions in the text, and PowerPoint lecture slides. Please visit www.routledge.com/9781032163642.
Cash Your Investment: How to Leverage Your College Degree into a Great First Job
by S. A. Eberwein“[Goes] into fine detail when it comes to networking, interviewing, and résumé building, which makes this book a worthwhile read for college graduates.” —University ChronicleAt last, your final year of college is here. Gone are the days of fretting about grades and filling up your free time with extracurricular activities; now it’s time to think about securing that perfect post-graduation job. It won’t be easy. In Cash Your Investment, S. A. Eberwein gives you the tools and guidance you need to bring the job you covet within reach.When he was a college undergraduate, Eberwein faced a steep learning curve in getting the attention of big-name employers. Through hard work and strategic study, however, he soon secured an enviable position with a prestigious company—in his case, a reputable investment banking firm in New York City. Now, he wants to teach you how to do the same.Cash Your Investment guides you toward your long-term job goals with original advice on job-search strategy, résumé writing, and interviews. Embark on your journey with a savvy plan and seek the job you’ve always dreamed about. Scour the landscape with an ambitious, multifaceted plan of attack, and be confident in your abilities. Keep at it, and don’t let early rejection get you down. S. A. Eberwein is proof, irrespective of your starting point, that you can convert your undergraduate degree into a stellar first job—Cash Your Investment shows you how.“A great and informative guide to help you through all your post-college struggles . . . a motivational and exciting read.” —The Bottom Line
Casing Interpersonal Communication: Case Studies in Personal and Social Relationships
by Dawn O Braithwaite Jeffrey T. Child Kelly RossettoCasing Interpersonal Communication puts the proven concept of active learning to work for interpersonal communication students by immersing students in real life situations. <p><p>Easily adaptable to any existing interpersonal communication textbook, Casing Interpersonal Communication: <p>•Is available in affordable print and an electronic format that is easily accessible on a multitude of devices (desktop, online, or mobile). Readers can create study notes, collaborate with teachers and classmates, and search the text or notes to increase study time efficiency! <p>•Integrates 29 easy-to-read case studies written by experts that encourage students to use abstract and conceptual knowledge drawn from theory and research to analyze and address concrete circumstances that will help them to then apply this knowledge to their own lives and relationships. <p>•Features cases written from the viewpoint of different people, teaching students to appreciate multiple perspectives on communication and the situations in which it occurs. Case subjects include disclosing social identity in personal relationships, managing identity and privacy with social media, negotiating marital naming practices, and more. <p>•Helps students expand their personal repertoire of communication choices so they can adapt effectively to diverse contexts, individuals, and relationships. embeds an introductory section on how to use case studies in the classroom.
Cast of Characters: Wolcott Gibbs, E. B. White, James Thurber, and the Golden Age of The New Yorker
by Thomas VinciguerraThe professional and personal lives of the pioneers of an enduring magazine. From its birth in 1925 to the early days of the Cold War, The New Yorker slowly but surely took hold as the country's most prestigious, entertaining, and informative general-interest periodical. In Cast of Characters, Thomas Vinciguerra paints a portrait of the magazine's cadre of charming, wisecracking, driven, troubled, brilliant writers and editors. He introduces us to Wolcott Gibbs, theater critic, all-around wit, and author of an infamous 1936 parody of Time magazine. We meet the demanding and eccentric founding editor Harold Ross, who would routinely tell his underlings, "I'm firing you because you are not a genius," and who once mailed a pair of his underwear to Walter Winchell, who had accused him of preferring to go bare-bottomed under his slacks. Joining the cast are the mercurial, blind James Thurber, a brilliant cartoonist and wildly inventive fabulist, and the enigmatic E. B. White--an incomparable prose stylist and Ross's favorite son--who married The New Yorker's formidable fiction editor, Katharine Angell. Then there is the dashing St. Clair McKelway, who was married five times and claimed to have no fewer than twelve personalities, but was nonetheless a superb reporter and managing editor alike. Many of these characters became legends in their own right, but Vinciguerra also shows how, as a group, The New Yorker's inner circle brought forth a profound transformation in how life was perceived, interpreted, written about, and published in America. Cast of Characters may be the most revealing--and entertaining--book yet about the unique personalities who built what Ross called not a magazine but a "movement."
Caste, Communication and Power
by Biswajit Das Debendra Prasad MajhiCaste, Communication and Power explores communication and the constitution of caste in Indian society. Intimately connected, both communication and caste are determined by historical developments. The book looks at communication as a lens to study caste and power relations, with its immense potential to shape perception and affect ground reality. It also studies the evolution of the conceptual and theoretical foundations of caste and power relations, and maps their emergence from communicative resources and practices. These communication practices are inevitably linked to the social structure, with their reliance on symbolic forms of self-expression, often revealing the underlying ideological attitudes. The book studies this interface of culture and media, evaluating the caste question and the associated power relations in terms of modes of communication practised in the society.
Castelo: Diario de un ironista
by Carla Castelo Daniela CasteloLa vida del humorista y periodista contada por sus hijas. Un Castelo íntimo y desconocido, atravesado siempre por las anécdotas desopilantes, la inteligencia y la elegancia. Castelo se definía a sí mismo como un ironista. Por eso sus hijas eligieron este término para contar su historia. Su trabajo fue tan irreverente y novedoso que llegó mucho más lejos de lo que alguna vez imaginó. Fue un transgresor popular. De la mano del humor absurdo y la sátira creó memorables publicaciones, fue pionero de los programas radiales a la medianoche y revolucionó la televisión con ciclos como «Semanario insólito» y «La noticia rebelde». Trabajó con la pasión de un artista que al final del recorrido encuentra cómo decir lo que quiere y que lo entienda la gran mayoría de la gente. Pero Castelo fue también el pibe de la pelota de trapo, el hijo de la portera, el joven de Don Bosco, el enamorado incondicional de Elena a pesar de su infidelidad crónica, el papá de Daniela y Carla. Recién después de los cuarenta su genio se hizo público. El hombre que logró informar y entretener con calidad.
Catalan: A Comprehensive Grammar (Routledge Comprehensive Grammars)
by Max Wheeler Alan Yates Nicolau DolsCatalan: A Comprehensive Grammar is a complete reference guide to modern Catalan grammar, presenting an accessible and systematic description of the modern language. It is the only comprehensive grammar of the language available in EnglishThe Grammar reflects the current reality of Catalan by acknowledging regional diversity and features Balearic and Valencian varieties alongside the language used in the Barcelona region.The combined specialist knowledge of the author team ensures a balanced coverage of modern Catalan.Features include:* comprehensive coverage of all parts of speech* a wealth of authentic examples illustrating language points* attention to areas of particular difficulty for those whose first language is English* full cross-referencing* detailed index.
Catalyst: Using personal chemistry to convert contacts into contracts
by David Kean Louisa ClarkeCatalyst will transform your approach to networking, making it fun and infinitely more effective. A good business developer, prospector and networker knows how to create a positive connection with the people they meet. They are the catalyst that creates a chemical reaction between strangers, and they know how to convert these opportunities into new business.Louisa Clarke and David Kean have spent their careers catalysing strangers into contacts and converting contacts into clients - and even into friends. They have built successful businesses together using the proven techniques in this book, and they have helped hundreds of companies around the world win billions in new business by applying the same methods. Catalyst is full of illustrative anecdotes, hard-won wisdom and a step-by-step methodology. Whatever industry you work in, if you need more clients to buy your services and you're not sure how to find them, convince them or win them, this is the book for you. Follow this approach and new business will come. You might even make some friends along the way. For many people, networking, prospecting and selling are scary. If the word 'networking' makes you recoil, if the word 'prospecting' conjures up terrifying spectres of endless cold calls, and if you run for the hills at the mention of 'sales', this book will be balm for you. Because, whilst it doesn't make it effortless, it does make it easy. 'Catalyst is a manual for winning business in today's economy, recommended to anyone who wants to grow their client base. Catalyst is brimming with great advice and inspiration' - Annette King, CEO Publicis Groupe UK
Catalyst: Using personal chemistry to convert contacts into contracts
by David Kean Louisa ClarkeCatalyst will transform your approach to networking, making it fun and infinitely more effective. A good business developer, prospector and networker knows how to create a positive connection with the people they meet. They are the catalyst that creates a chemical reaction between strangers, and they know how to convert these opportunities into new business.Louisa Clarke and David Kean have spent their careers catalysing strangers into contacts and converting contacts into clients - and even into friends. They have built successful businesses together using the proven techniques in this book, and they have helped hundreds of companies around the world win billions in new business by applying the same methods. Catalyst is full of illustrative anecdotes, hard-won wisdom and a step-by-step methodology. Whatever industry you work in, if you need more clients to buy your services and you're not sure how to find them, convince them or win them, this is the book for you. Follow this approach and new business will come. You might even make some friends along the way. For many people, networking, prospecting and selling are scary. If the word 'networking' makes you recoil, if the word 'prospecting' conjures up terrifying spectres of endless cold calls, and if you run for the hills at the mention of 'sales', this book will be balm for you. Because, whilst it doesn't make it effortless, it does make it easy. 'Catalyst is a manual for winning business in today's economy, recommended to anyone who wants to grow their client base. Catalyst is brimming with great advice and inspiration' - Annette King, CEO Publicis Groupe UK
Catalyst: Using personal chemistry to convert contacts into contracts
by David Kean Louisa ClarkeCatalyst will transform your approach to networking, making it fun and infinitely more effective. A good business developer, prospector and networker knows how to create a positive connection with the people they meet. They are the catalyst that creates a chemical reaction between strangers, and they know how to convert these opportunities into new business.Louisa Clarke and David Kean have spent their careers catalysing strangers into contacts and converting contacts into clients - and even into friends. They have built successful businesses together using the proven techniques in this book, and they have helped hundreds of companies around the world win billions in new business by applying the same methods. Catalyst is full of illustrative anecdotes, hard-won wisdom and a step-by-step methodology. Whatever industry you work in, if you need more clients to buy your services and you're not sure how to find them, convince them or win them, this is the book for you. Follow this approach and new business will come. You might even make some friends along the way. For many people, networking, prospecting and selling are scary. If the word 'networking' makes you recoil, if the word 'prospecting' conjures up terrifying spectres of endless cold calls, and if you run for the hills at the mention of 'sales', this book will be balm for you. Because, whilst it doesn't make it effortless, it does make it easy. 'Catalyst is a manual for winning business in today's economy, recommended to anyone who wants to grow their client base. Catalyst is brimming with great advice and inspiration' - Annette King, CEO Publicis Groupe UK
Catalytic Conversations: Organizational Communication and Innovation
by Ann C. BakerIn today's increasingly globalized world, it is essential that people of diverse ethnicities and socio-economic backgrounds learn to work together and communicate effectively. This book offers a breakthrough approach to recognizing that differences among people are resources for organizations to tap as they strive to anticipate change and adapt rapidly in an unpredictable world. "Catalytic Conversations" provides a conceptual framework for understanding how complex communication patterns of social networks influence, and are influenced by, organizational structures. It discusses how to enhance the quality and viability of groups and organizational life by paying attention to how people talk - and do not talk - to each other. The book distinguishes between conversations that support organizational enhancement and others that inhibit innovation, and explores the complexity of organizational communication in detail.