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Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry (Routledge New Directions in PR & Communication Research)
by Jessalynn R. StraussThe concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.
Challenging Economic Journalism: Covering Business and Politics in an Age of Uncertainty
by Henrik MüllerThis book, inspired partly by journalism's failure to raise early warning flags in the run up to financial crises and by the rise of (economic) populism in recent years, puts forward a framework for economic journalism. It argues that that independent quality economic journalism is essential to the functioning of both the market and democracy but is under threat, and explores questions raised by the decline of media trust: what is the value of economic journalism? And how can journalists change their practices to counter this decline? The book takes a global approach with one chapter focusing on European integration and concludes with an outlook on the future of economic journalism, and the financing of journalism more widely.
Championing a Public Good: A Call to Advocate for Higher Education (Rhetoric and Democratic Deliberation)
by Carolyn D. CommerFrom decreased funding to censorship controversies and rising student debt, the public perception of the value of higher education has become decidedly more negative. This crisis requires advocacy and action by policymakers, educators, and the public. Championing a Public Good presents a clear set of strategies and tools for advocates making the case for renewing our civic commitment to public higher education.Taking a fresh look at one of the most controversial moments in the history of US higher education, the work of the Spellings Commission (2005–2008), Carolyn D. Commer argues that this body’s public criticisms of higher education and its recommendation to increase accountability and oversight—via market-based metrics—accelerated the erosion of the concept of higher education as a public good. Countering that requires a careful, forceful approach on the part of advocates. Commer draws from the public record to demonstrate a common set of arguments, metaphors, and rhetorical frames that can, in fact, flip the public debate over higher education to champion the public value of universities and colleges over their value as market commodities.Championing a Public Good is a powerful primer on how to change the course of public higher education in the United States. It will appeal especially to faculty, administrators, and policymakers in higher education.
Championing Science: Communicating Your Ideas to Decision Makers
by Roger D. Aines Amy L. AinesChampioning Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.
Chance Particulars: A Writer's Field Notebook for Travelers, Bloggers, Essayists, Memoirists, Novelists, Journalists, Adventurers, Naturalists, Sketchers, and Other Note-Takers and Recorders of Life
by Sara Mansfield Taber“A guide to paying attention to the concrete, sensory details of experience and the process of getting them down on the page.” —James Barilla, author of My Backyard JungleBased on what accomplished nonfiction writer Sara Mansfield Taber learned in her many years of field notebook keeping, Chance Particulars is a unique and handy primer for writers who want to use their experiences to tell a lively, satisfying story. Often, writers try to turn their notes into a memoir, essay, travel piece, or story, only to find that they haven’t recorded enough of details necessary to create evocative description. To help writers overcome this problem, Taber has composed a true “field notebook for field notebook keepers.” Enhanced by beautiful illustrations, this charming and comprehensive guide is a practical manual for anyone who wishes to learn or hone the crafts of writing, ethnography, or journalism.Writers of all levels, genres, and ages, as well as teachers of writing, will appreciate this useful tool for learning how to record the details that build vibrant prose. With this book in hand, you will be able to recreate times and places, conjure up intricate character portraits, and paint pictures of particular landscapes, cultures, and locales.“At once a delicious read and the distilled wisdom of a long-time teacher and virtuoso of the literary memoir. Her powerful lessons will give you rare and vital skills: to be able to read the world around you, and to read other writers, as a writer, that is, with your beadiest conjurer’s eye and mammoth heart. This is a book to savor, to engage with, and to reread, again and again.” —C. M. Mayo, author of Miraculous Air
Change: How to Make Big Things Happen
by Damon Centola'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?Why did Twitter take hold while Google+ has failed?What surprising lessons can we learn from Covid 19?From the spread of Covid-19 to the rise of political polarization, from implicit bias to genetically modified food, from NASA to Netflix - it's time to think differently about how change works.Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils over a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not. Change shows that beliefs and behaviours are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples, Change presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.
Change and Exchange in Global Education: Learning with Chinese Stories of Interculturality (Palgrave Studies on Chinese Education in a Global Perspective)
by Mei Yuan Fred Dervin Sude Ning ChenThis unique book starts from the premise that students, scholars, and educators should be given access to a form of global education that is genuinely global. Using the notion of interculturality as change and exchange as a basis, the authors examine fifty discourse instruments (e.g. idioms, neologisms, slogans) related to what they call ‘Chinese stories of interculturality’. China, like other countries, has a rich and complex history of intercultural encounters and her engagement with the notion today, which shares similarities and differences with glocal discourses of interculturality, deserves to be unpacked and familiarized with. By so doing, digging into the intricacies of the Chinese and English languages, the reader is empowered to unthink, rethink and especially reflect on their own take on the important notion of interculturality.
Change Leadership: The Kotter Collection
by John P. Kotter Dan S. CohenChange Leadership: The Kotter Collection
Change Management In The Communications Industry: Change Processes In Media Companies And In Corporate Communications (essentials)
by Markus Kaiser Nicole SchwertnerIn media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user. In these change processes, special emphasis must be placed on involving the employees. Because only then will the change process be economically successful. This essential shows why media companies and communication departments need a live change culture and how they can approach change systematically.
Change Management in der Kommunikationsbranche: Veränderungsprozesse in Medienunternehmen und in der Unternehmenskommunikation (essentials)
by Markus Kaiser Nicole SchwertnerIn Medienunternehmen und in der Unternehmenskommunikation kommen zu traditionellen Ausspielwegen digitale Kanäle hinzu. Die Inhalte werden oft in Newsrooms produziert. Es setzt sich das Bewusstsein durch, dass sich Kommunikationsmaßnahmen radikal am Bedürfnis des Users orientieren. Bei diesen Veränderungsprozessen muss ein besonderer Wert darauf gelegt werden, die Mitarbeiter mitzunehmen. Denn nur dann wird der Change-Prozess auch wirtschaftlich erfolgreich sein. In diesem essential wird aufgezeigt, warum Medienunternehmen und Kommunikationsabteilungen eine gelebte Change-Kultur brauchen und wie sie den Wandel systematisch angehen können.
Change Management in Information Services
by Lyndon PughInformation services are currently going through what is probably the most significant period of change in their history. At the same time, thinking about organisational change in general management has continued to develop, and many of the emerging ideas, strategies and processes are increasingly relevant to information services. Since the first edition of this highly regarded book was published in 2000 the pace of change has accelerated because of the influence of digitisation and technological developments in general, the emergence of what might be called a business culture, changes in skills and knowledge requirements, and changes in user and personnel attitudes. Despite these rapid developments the current literature tends to reflect a preoccupation with technological developments at the expense of consideration for the broader managerial base. This second edition fills the gap in the literature and is fully updated with the inclusion of a number of new chapters and new case studies.
Changing Employee Behavior: How to Drive Performance by Bringing out the Best in People
by Nik Kinley Shlomo Ben-HurAn important part of every manager's job is changing people's behavior: improving someone’s performance, helping them better manage relationships with colleagues, or sometimes even stopping them doing something. Yet, despite the fact that changing people's behavior is such a fundamental skill for managers, there is little in the way of systematic support for them to go about it.This book changes that, revealing simple but powerful techniques for changing behavior that experts from a range of disciplines have been using for years. Drawing upon proven methods from psychology, psychotherapy, and behavioural economics, it presents a comprehensive toolkit that managers can use to improve the performance of staff and address some of the most common challenges they face. With a new foreword and three new chapters, this revised edition expands on the original by showing how organisations and leaders have used the techniques presented in it, how these methods have become even more relevant in the post-pandemic world, and how it has been applied the broader challenge of workplace culture change. Finally, supplementary videos add detail to this new content, with examples and explanations presented by the authors.Videos via app: download the SN More Media app for free, scan a link with play button and access videos directly on your smartphone or tablet.
Changing English: History, Diversity And Change
by David GraddolChanging English examines the history of English from its origins in the fifth century to the present day. It focuses on the radical changes that have taken place in the structure of English over a millennium and a half, detailing the influences of migration, colonialism and many other historical, social and cultural phenomena. Expert authors illustrate and analyze dialects, accents and the shifting styles of individual speakers as they respond to changing circumstances. The reader is introduced to many key debates relating to the English language, illustrated by specific examples of data in context.Including key material retained from the earlier bestselling book, English: History, Diversity and Change, this edition has been thoroughly reorganized and updated with entirely new material. Changing English:explains basic concepts, easily located through a comprehensive indexincludes contributions by experts in the field, such as David Crystal, David Graddol, Dick Leith, Lynda Mugglestone and Joan Swanncontains a range of source material and commissioned readings to supplement chapters.Changing English makes an essential contribution to the field of English language studies.
Changing How You Manage and Communicate Change: Focusing on the human side of change
by Naomi KartenDealing with the issue of change from a refreshingly different perspective, this work's premise is that change will proceed more smoothly and effectively if serious consideration is given to the people aspects.
Changing Minds or Changing Channels?: Partisan News in an Age of Choice (Chicago Studies in American Politics)
by Martin Johnson Kevin ArceneauxWe live in an age of media saturation, where with a few clicks of the remote--or mouse--we can tune in to programming where the facts fit our ideological predispositions. But what are the political consequences of this vast landscape of media choice? <P><P>Partisan news has been roundly castigated for reinforcing prior beliefs and contributing to the highly polarized political environment we have today, but there is little evidence to support this claim, and much of what we know about the impact of news media come from studies that were conducted at a time when viewers chose from among six channels rather than scores. <P> Through a series of innovative experiments, Kevin Arceneaux and Martin Johnson show that such criticism is unfounded. Americans who watch cable news are already polarized, and their exposure to partisan programming of their choice has little influence on their political positions. In fact, the opposite is true: viewers become more polarized when forced to watch programming that opposes their beliefs. <P>A much more troubling consequence of the ever-expanding media environment, the authors show, is that it has allowed people to tune out the news: the four top-rated partisan news programs draw a mere three percent of the total number of people watching television. <P>Overturning much of the conventional wisdom, "Changing Minds or Changing Channels?" demonstrate that the strong effects of media exposure found in past research are simply not applicable in today's more saturated media landscape.
The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers
by MaryLee SachsMaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. It illustrates how PR can provide: ¢ authenticity, relevance and advocacy to marketing; ¢ integration of an organization's approach to paid, owned and earned media channels; ¢ a strategic risk management tool for assuring reputation and managing crisis communication. Changing the traditional roles of marketing and communications may be an imperative for organizations. That doesn't make it easy. This readable and credible short guide provides a sense of the opportunities and obstacles involved and the vision required to change the culture of marketing and communications. The Changing MO of the CMO is an important book for developing a new model of marketing; it should be read by all CMOs charged with defining and implementing changes.
Changing Models for Journalism: Reinventing the Newsroom
by Brant HoustonExploring the deep transformation that journalism has undergone in the last decade, this book provides students, professors and working journalists with the background on the demise of traditional media in the U.S. and the changes happening in the digital newsrooms. Houston discusses today’s changes in journalism in the U.S., comparing and contrasting them with those around the world. Topics discussed include the decimation of the traditional newsrooms, contemporary corporate ownership and investors, the rise of bloggers and digital journalism, finding new audiences, the surge in nonprofit newsrooms and collaborations, investigative centers in the U.S. and globally, new model start-ups, and changing streams of revenue with the expansion of new technologies. The text also looks at the new relationship between journalism professionals and the academy, including the rise in content and stories supplied by university-based newsrooms. Houston, who has been on the frontline of these changes, also discusses the culture clashes and ethical dilemmas in cyber environments accompanied by new challenges to maintaining credibility and creating trust. To fully explore the rapid-fire changes in news media and online journalism in recent years, this book will be of interest to students of journalism and communications, working journalists, and professors helping prepare budding journalists for their future careers in journalism.
Changing News Use: Unchanged News Experiences? (Disruptions)
by Irene Costera Meijer Tim Groot KormelinkChanging News Use pulls from empirical research to introduce and describehow changing news user patterns and journalism practices have beenmutually disruptive, exploring what journalists and the news media canlearn from these changes. Based on 15 years of audience research, the authors provide an in-depthdescription of what people do with news and how this has diversifiedover time, from reading, watching, and listening to a broader spectrumof user practices including checking, scrolling, tagging, and avoiding.By emphasizing people’s own experience of journalism, this book alsoinvestigates what two prominent audience measurements – clicking andspending time – mean from a user perspective. The book outlines ways toovercome the dilemma of providing what people apparently want (attentiongrabbingnews features) and delivering what people apparently need (whatjournalists see as important information), suggesting alternative ways toinvestigate and become sensitive to the practices, preferences, and pleasuresof audiences and discussing what these research findings might mean foreveryday journalism practice. The book is a valuable and timely resource for academics and researchersinterested in the fields of journalism studies, sociology, digital media, andcommunication.
The Changing Role of the Interpreter: Contextualising Norms, Ethics and Quality Standards (Routledge Advances in Translation and Interpreting Studies)
by Marta Biagini Michael S. Boyd Claudia MonacelliThis volume provides a critical examination of quality in the interpreting profession by deconstructing the complex relationship between professional norms and ethical considerations in a variety of sociocultural contexts. Over the past two decades the profession has compelled scholars and practitioners to take into account numerous factors concerning the provision and fulfilment of interpreting. Building on ideas that began to take shape during an international conference on interpreter-mediated interactions, commemorating Miriam Shlesinger, held in Rome in 2013, the book explores some of these issues by looking at the notion of quality through interpreters’ self-awareness of norms at work across a variety of professional settings, contextualising norms and quality in relation to ethical behaviour in everyday practice. Contributions from top researchers in the field create a comprehensive picture of the dynamic role of the interpreter as it has evolved, with key topics revisited by the addition of new contributions from established scholars in the field, fostering discussion and further reflection on important issues in the field of interpreting. This volume will be key reading for scholars, researchers, and graduate students in interpreting and translation studies, pragmatics, discourse analysis, and multilingualism.
The Changing South of Gene Patterson: Journalism and Civil Rights, 1960-1968 (Southern Dissent)
by Roy Peter Clark Raymond Arsenault"In pointing us toward how to be 'better than we are,' Gene Patterson--passionate, funny, sound of mind and full of heart--coincidentally reminds us just how fine journalism can be. This is a wonderful, inspiring book."--Geneva Overholser, syndicated columnist, Washington Post Writers Group, and Curtis B. Hurley Chair in Public Affairs Reporting, University of Missouri"Proves that journalism at its best can endure as literature. A compelling portrait of the 1960s and the American South by an engaged participant and acute observer."--Robert Schmuhl, University of Notre DameThe Changing South of Gene Patterson celebrates the work of one of America's most influential journalists who wrote in a time and place of dramatic social and political upheaval. The editor of the Atlanta Constitution from 1960 through 1968, Patterson wrote directly to his fellow white southerners every day, working to persuade them to change their ways. His words were so inspirational that he was asked by Walter Cronkite to read his most famous column, about the Birmingham church bombing, live on the CBS Evening News.This volume includes over 120 of Patterson's best pieces, selected from some 3,200 columns. These columns offer probing commentary on the crucial issues of race, civil rights, social justice, and desegregation; some reveal examples of political and moral leadership, drawn from every corner of southern culture. Introductory essays, framing Patterson's work as journalism and literature, place it in the context of southern history and the evolution of white southern liberalism. Patterson himself contributes a new essay, reflecting on his life, work, and times. At a time when protest, violence, and confrontation defined race relations and even the South itself, Patterson's wise, sane, humorous, passionate column appeared daily on the Constitution's editorial page, urging white southerners to become "better than we are." Speaking as one who "grew up hard" in small-town Georgia, Patterson could urge change with a conviction and credibility matched by few others. With enlightened leadership and adherence to the rule of law, the sky would not fall, Patterson assured his readers. While black leaders led America toward civil rights and social justice, writers such as Patterson had the courage to appeal to the white southern conscience. Unmistakably engaged with his time and place, Patterson's columns provide a compelling day-to-day look at the civil rights era as it unfolded. Roy Peter Clark is a senior scholar at The Poynter Institute, a school for journalists in St. Petersburg, Florida. Raymond Arsenault, winner of the Florida Humanities Council 2019 Florida Lifetime Achievement Award for Writing, is the John Hope Franklin Professor of History at the University of South Florida, St. Petersburg.
Changing the Conversation: The 17 Principles of Conflict Resolution
by Dana CaspersenThe seventeen key principles for transforming conflict—in a beautiful package from the creator of The 48 Laws of PowerFrom Joost Elffers, the packaging genius behind the huge New York Times bestsellers The 48 Laws of Power, The 33 Strategies of War, and The Art of Seduction, comes this invaluable manual that teaches seventeen fundamentals for turning any conflict into an opportunity for growth. Beautifully packaged in a graphic, two-color format, Changing the Conversation is written by conflict expert Dana Caspersen and is filled with real-life examples, spot-on advice, and easy-to-grasp exercises that demonstrate transformative ways to break out of destructive patterns, to create useful dialogue in difficult situations, and to find long-lasting solutions for conflicts. Sure to claim its place next to Getting to Yes, this guide will be a go-to resource for resolving conflicts.
Changing the News: The Forces Shaping Journalism in Uncertain Times (Routledge Communication Series)
by Wilson Lowrey Peter J. GadeChanging the News examines the difficulties in changing news processes and practices in response to the evolving circumstances and struggles of the journalism industry. The editors have put together this volume to demonstrate why the prescriptions employed to salvage the journalism industry to date haven’t worked, and to explain how constraints and pressures have influenced the field’s responses to challenges in an uncertain, changing environment. If journalism is to adjust and thrive, the following questions need answers: Why do journalists and news organizations respond to uncertainties in the ways they do? What forces and structures constrain these responses? What social and cultural contexts should we take into account when we judge whether or not journalism successfully responds and adapts? The book tackles these questions from varying perspectives and levels of analysis, through chapters by scholars of news sociology and media management. Changing the News details the forces that shape and challenge journalism and journalistic culture, and explains why journalists and their organizations respond to troubles, challenges and uncertainties in the way they do.
Changing the Terms: Translating in the Postcolonial Era
by Sherry Simon Paul St-PierreThis volume explores the theoretical foundations of postcolonial translation in settings as diverse as Malaysia, Ireland, India and South America. Changing the Terms examines stimulating links that are currently being forged between linguistics, literature and cultural theory.
Channel Aggregation and Fragmentation for Traffic Flows (SpringerBriefs in Electrical and Computer Engineering)
by Lei JiaoThis book introduces the impact of channel aggregation (CA) and channel fragmentation (CF) on traffic flows, through analytical models, computer simulations, and test-bed implementations. Its content includes the concept of CA and CF, the basic concept and calculation of Markov chains (MCs), the modeling process of the CA and CF enabled system via MCs, the process of simulations, and a test-bed study based on a software defined radio.This book can serve as a study guide for advanced-level students, who are interested in studying the impact of CA and CF techniques on traffic flows. This book would also interest communication engineers, who would like to learn MC modeling for performance evaluations, as it includes a step-by-step guidance for the modeling process via MCs, as well as its simulation approaches.
Channel Characterization and Modeling for Vehicular Communications (Wireless Networks)
by Xiang Cheng Ziwei Huang Lu BaiThis book presents and develops comprehensive knowledge of vehicular channel characteristics and proper vehicular channel models. The studied topics contain the propagation characteristics of vehicular communications, such as: a time-frequency non-stationary single-input single-output (SISO) vehicle-to-vehicle (V2V) non-geometry stochastic model (NGSM); a space-time non-stationary massive multiple-input multiple-output (MIMO) V2V regular-shaped geometry-based stochastic model (RS-GBSM); and a space-time non-stationary massive MIMO V2V irregular-shaped geometry-based stochastic model (IS-GBSM). Each is introduced, with characteristics then discussed in detail. Finally, this book discusses future research directions to inspire further investigation in the field of vehicular channels from three different perspectives.