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Absent Mandate: Strategies and Choices in Canadian Elections
by Harold Clarke Jane Jenson Larry LeDuc Jon PammettAbsent Mandate develops the crucial concept of policy mandates, distinguished from other interpretations of election outcomes, and addresses the disconnect between election issues and government actions. Emphasizing Canadian federal elections between 1993 and 2015, the book examines the Chretien/Martin, Harper and Trudeau governments and the campaigns that brought them to power. Using data from the Canadian Election Studies and other major surveys, Absent Mandate documents the longstanding volatility in Canadian voting behaviour. This volatility reflects the flexibility of voters' partisan attachments, the salience of party leader images, and campaigns dominated by discussion of broad national problems and leaders rather than by coherent sets of policy proposals. The failure of elections to provide genuine policy mandates stimulates public discontent with the political process and widens the gap between the promise and the performance of Canadian democracy.
Absolute Essentials of Advertising (Absolute Essentials of Business and Economics)
by Sarah TurnbullThis concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.
Absolute Essentials of Public Relations (Absolute Essentials of Business and Economics)
by Danny Moss Barbara DesantoAbsolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify the outcomes of their work.Divided into two parts – Concepts and Theories, and Applications and Specialisms – the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate, and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice.Offering a concise and approachable alternative to the mainstream, more heavyweight textbooks available, this book provides a comprehensive introduction to public relations theory and practice.
Abstimmungskampagnen: Politikvermittlung in der Referendumsdemokratie
by Klaus Kamps Heike ScholtenDie Anforderungen an die Politikvermittlung steigen. Um politisch komplexe Themen einer breiten politischen Öffentlichkeit verständlich zu machen, ist der wachsende Zugriff auf Emotionalisierung und Personalisierung zu beobachten. Nicht selten rückt das eigentliche Thema dabei in den Hintergrund. In Demokratien, in denen direktdemokratische Verfahren die politische Praxis bestimmen, verhält sich das anders. Hier werden die politischen Akteure quasi gezwungen das politische Sachgeschehen rechtzeitig und verständlich zu erklären und ihre Positionen zu begründen. ,,Politische Kampagnen in der Referendumsdemokratie" möchte die professionalisierten Kompetenzen in der politischen Kampagnenführung von Akteuren, die politische Kampagnen regelmäßig unter den Bedingungen einer ,,traditionellen" Referendumsdemokratie führen, für Dritte aufarbeiten.
Abstract Entity Anaphora in Argumentative Texts: Pragmatic Features and Referent Interpretation
by Donghong LiuThis book focuses on abstract entity anaphora in argumentative texts with Asher’s (1993) Segmented Discourse Representation Theory (SDRT) as the theoretical framework, investigating its pragmatic features and exploring its referent interpretation. The data sources include more than 160,000-word argumentative texts (80,000-word English texts and 80,000-word Chinese ones) selected from newspapers, journals, and books in China and America. At first, a comparative study was done between Chinese and English argumentative texts so as to compare the pragmatic features of abstract entity anaphora in the two languages. Then, referent interpretation is explored within the SDRT framework. Although SDRT can account for most of the instances of abstract entity anaphora, it appears incompetent in dealing with some phenomena in the data of our study. Seven problems in SDRT were found, and corresponding solutions were proposed in an attempt to improve this theory. In general, this book has three aspects of significance. Firstly, it establishes abstract entity anaphora as an independent and a special kind of anaphora. Secondly, the research methods are the combination of empirical study and theoretical hypotheses as well as the coalescent of dynamic study and static study. Thirdly, the book is not limited to the application of SDRT to Mandarin Chinese and backward anaphora. Instead, based on the linguistic phenomena in the data, it challenges and improves the theory, and it even negates some aspects and meanwhile brings forward new solutions.
Abundance Leaders: Creating Energy, Joy, and Productivity in an Unsettled World
by Laura Freebairn-SmithTransform your ability to lead others with an abundance leadership mindset In Abundance Leaders: Creating Energy, Joy, and Productivity in an Unsettled World, renowned management consultant and lecturer Laura Freebairn-Smith delivers a rigorous and practical discussion of energetic, joyful, and productive leadership. In the book, you’ll learn what sets leaders with an “abundance mindset” apart from those with a “scarcity mindset,” and why the former creates work environments that generate superior performance when compared to those created by the latter. The author comprehensively explains the Abundance Leadership Model and convincingly demonstrates how it leads to immediate and tangible improvements in productivity and employee wellbeing. You’ll also find: A list of 26 distinct behaviors that signal a manager or executive is working in an abundance leadership mindset Strategies for leading bravely, making big, impactful promises, and aligning your organization around its purpose Ways to shape the culture at your organization in ways that drive dramatic improvements to the bottom line and worker satisfaction An essential resource for managers, executives, board members, and other business leaders, Abundance Leaders will also earn a place in the libraries of anyone with an interest in leadership or organizational culture.
The Abusive Customer: Breaking the Silence Around Customers’ Aggressive Behavior
by Ivaylo YorgovBreaking the silence around an all-too-common problem, this book offers insights into the triggers of customer aggression against service employees, explores its consequences, and provides practical advice for handling abusive customers and mitigating the damage they inflict. Today, more than half of the world’s population is employed in the service sector. This fundamental economic shift is accompanied by heightened attention to customer service and the ‘customer is always right’ paradigm. But when customers act aggressively, everyone pays a price: frontline employees, their families, their companies, and even the abusive customers themselves. Unlike breezier titles on the subject, this book is based in academic research—exploring the ‘why?’ and ‘when?’ behind abusive behavior—that underpins its practical approach, illustrated with real-world stories from professionals on the front lines of customer service. The book’s useful tools include a sample anti-customer abuse policy and management process, a cheat sheet of practices that work for handling its consequences, a summary of effective service recovery processes and practices, and abuse-handling training list and curriculum templates. Managers and workers in customer-facing roles, in industries such as retail, hospitality, tourism, banking, and contact centers, will welcome this essential resource as part of their efforts to stop aggressive customer behavior, and improve employee morale, job satisfaction, and engagement.
Academic Advancement in Composition Studies: Scholarship, Publication, Promotion, Tenure
by Richard C. Gebhardt Barbara Genelle Smith GebhardtThis volume deals with a number of related issues that are becoming increasingly crucial for English studies during this time when most faculty in the field are assistant professors approaching tenure review or associate professors seeking promotion. These critical issues focus on: * The diversity of research and scholarly publication in composition studies; * The fact that composition studies faculty are often evaluated by personnel committee members, department chairs, and deans unfamiliar with the nature and demands of the field; * The way that American higher education is rethinking "scholarship" and the role it plays in the work and evaluation of faculty members; and * The role composition studies faculty can play in this review of scholarship and professional advancement. This book seeks to address the entire spectrum of "composition studies" -- expository and argumentative writing, personal essay, literary nonfiction, technical and business writing, historical rhetoric, empirical research, and more -- by understanding the nature of and evaluating the work of faculty members in this broad field. Scholarship and advancement issues are discussed in a variety of situations including basic and regular first-year composition classes at four-year and two-year institutions or writing centers, advanced writing courses, ESL and skills-development programs, and writing classes and programs for teachers, administrators, and researchers. The chapters focus on a variety of subjects, including the importance of mentoring and faculty development in all departments and institutions; and how young scholar-teachers and assistant professors can prepare for a successful personnel or tenure review.
Academic Advancement in Composition Studies: Scholarship, Publication, Promotion, Tenure
by Richard C. Gebhardt Barbara Genelle Smith GebhardtThis volume deals with a number of related issues that are becoming increasingly crucial for English studies during this time when most faculty in the field are assistant professors approaching tenure review or associate professors seeking promotion. These critical issues focus on: * The diversity of research and scholarly publication in composition studies; * The fact that composition studies faculty are often evaluated by personnel committee members, department chairs, and deans unfamiliar with the nature and demands of the field; * The way that American higher education is rethinking "scholarship" and the role it plays in the work and evaluation of faculty members; and * The role composition studies faculty can play in this review of scholarship and professional advancement. This book seeks to address the entire spectrum of "composition studies" -- expository and argumentative writing, personal essay, literary nonfiction, technical and business writing, historical rhetoric, empirical research, and more -- by understanding the nature of and evaluating the work of faculty members in this broad field. Scholarship and advancement issues are discussed in a variety of situations including basic and regular first-year composition classes at four-year and two-year institutions or writing centers, advanced writing courses, ESL and skills-development programs, and writing classes and programs for teachers, administrators, and researchers. The chapters focus on a variety of subjects, including the importance of mentoring and faculty development in all departments and institutions; and how young scholar-teachers and assistant professors can prepare for a successful personnel or tenure review.
The Academic Foundations of Interpreting Studies: An Introduction to Its Theories
by Cynthia B. Roy Jeremy L. Brunson Christopher A. StoneThe Academic Foundations of Interpreting Studies is the first introductory course book that explores the theoretical foundations used in sign language interpreting studies. Authors Roy, Brunson, and Stone examine the disciplines whose theoretical frameworks and methodologies have influenced the academic study of interpreting. With this text, explanations for how interpreted events occur, how interpreted products are created, and how the interpreting process is studied can be framed within a variety of theoretical perspectives, forming a foundation for the emerging transdiscipline of Interpreting Studies. As sign language interpreting has emerged and evolved in the last 20 years as an academic field of study, the scope of learning has broadened to include fields beyond the language and culture of deaf people. This text surveys six disciplines that have informed the study of sign language interpreting: history, translation, linguistics, sociology, social psychology, and cognitive psychology, along with their major ideas, principal scholars, and ways of viewing human interaction. Each chapter includes clear learning goals, definitions, discussion questions, and images to aid understanding. The Academic Foundations of Interpreting Studies is required reading for upper-level undergraduate or first-year graduate students in interpreting, Deaf studies, and sign language programs.
Academic Literacy and the Nature of Expertise: Reading, Writing, and Knowing in Academic Philosophy
by Cheryl GeislerThe first full-length account integrating both the cognitive and sociological aspects of reading and writing in the academy, this unique volume covers educational research on reading and writing, rhetorical research on writing in the disciplines, cognitive research on expertise in ill-defined problems, and sociological and historical research on the professions. The author produced this volume as a result of a research program aimed at understanding the relationship between two concepts -- literacy and expertise -- which traditionally have been treated as quite separate phenomena. A burgeoning literature on reading and writing in the academy has begun to indicate fairly consistent patterns in how students acquire literacy practices. This literature shows, furthermore, that what students do is quite distinct from what experts do. While many have used these results as a starting point for teaching students "how to be expert," the author has chosen instead to ask about the interrelationship between expert and novice practice, seeing them both as two sides of the same project: a cultural-historical "professionalization project" aimed at establishing and preserving the professional privilege. The consequences of this "professionalization project" are examined using the discipline of academic philosophy as the "site" for the author's investigations. Methodologically unique, these investigations combine rhetorical analysis, protocol analysis, and the analysis of classroom discourse. The result is a complex portrait of how the participants in this humanistic discipline use their academic literacy practices to construct and reconstruct a great divide between expert and lay knowledge. This monograph thus extends our current understanding of the rhetoric of the professions and examines its implications for education.
The Academic Trumpists: Radicals Against Liberal Diversity
by David L. SwartzThere has been an outpouring of research on populist conservatism since the advent of the Trump presidency and extreme right movements in Europe. Much less studied, however, is the growing political conservatism in the American academy and how it relates to populist sentiment. The Academic Trumpists addresses a gap in the research literature by looking at the impact of Trumpism on conservative faculty. It compares 109 professors who publicly support Trump to 89 conservative professors who oppose Trump. All 198 function as public intellectuals who advocated publicly their views.Drawing on recent research in the sociology of intellectuals and Pierre Bourdieu’s analytical field perspective, this book offers a fielding political identities and practices framework to show how these two groups of professors (Trumpists and anti-Trumpists) differ in where they teach, their intellectual orientations, their scholarly productivity, their political rationales, where they network with think tanks, scholarly professional associations, and government agencies, and their stances on key controversies surrounding the Trump presidency (Covid-19, the two impeachments, the November 2020 election lost, and the January 6 mob assault on the United States Capitol). The academic Trumpists embrace the right-wing populist wave mobilized by Trump and the conservative critics resist this move. This polarization of views between these two groups of conservative professors is enduring and rooted in two distinct social networks that connect their positions in the academic field to affiliations with conservative think tanks that reinforce their respective political identities and radical right-wing anti-establishment thinking in America more generally.This book will appeal to readers interested in the politics of higher education, the sociology of intellectuals, political sociology, and research on conservative and right-wing populism politics in America today.
Academic Writing for International Students of Business
by Stephen BaileyInternational students of Business or Economics often need to write essays and reports for exams and coursework, and this new, second edition of Academic Writing for International Students of Business has been completely revised and updated to help them succeed with these tasks. This book explains the academic writing process from start to finish, and practises all the key writing skills in the context of Business Studies. The book can be used either with a teacher or for self-study, and is clearly organised into four parts, with each divided into short units that contain examples, explanations and exercises for use in the classroom or for self-study: The Writing Process, from assessing sources to proofreading Elements of Writing, practising skills such as making comparisons Vocabulary for Writing, dealing with areas such as nouns and adjectives, adverbs and verbs, synonyms, prefixes and prepositions, in an academic context Writing Models, illustrating case studies, reports, longer essays and other key genres This is an up-to-date book that reflects the interests and issues of contemporary Business Studies, with revised exercises, updated reading texts and a new glossary to ensure accessibility and maximise usability. Students wanting to expand their academic potential will find this practical and easy-to-use book an invaluable guide to writing in English for their degree courses, and it will also help students planning a career with international companies or organisations, where proficiency in written English is a key skill. All aspects of writing clearly explained, with full glossary for reference Full range of practice exercises, with answer key included Use of authentic academic texts Fully updated, with sections on finding electronic sources and evaluating internet material
Academic Writing for International Students of Business and Economics
by Stephen BaileyThe third edition of Academic Writing for International Students of Business and Economics is written to help international students succeed in writing essays, reports and other papers for their English-language academic courses. Thoroughly revised and updated to reflect issues such as diversity and sustainability, this book is designed to let students and teachers easily find the help they need, both in the classroom and for self-study. The book is divided into five parts, comprising a total of 42 units: The Writing Process Elements of Writing Language Issues Vocabulary for Writing Writing Models New topics in this edition include Writing in Groups, Written British and American English and Reflective Writing. In addition, the new interactive website has a full set of teaching notes as well as more challenging exercises, revision material and links to other sources. Additional features of the book include: Models provided for writing tasks such as case studies and literature reviews Use of authentic academic texts from a range of sources Designed for self-study as well as classroom use Useful at both undergraduate and postgraduate level A complete set of answers to the practice exercises Cross-references across all units Providing a glossary to explain technical terms and written to deal with the specific language issues faced by international students of Business and Economics, this practical, user-friendly book is an invaluable guide to academic writing in English.
Accelerating Cloud Adoption
by Michael KavisMany companies move workloads to the cloud only to encounter issues with legacy processes and organizational structures. How do you design new operating models for this environment? This practical book shows IT managers, CIOs, and CTOs how to address the hardest part of any cloud transformation: the people and the processes.Author Mike Kavis (Architecting the Cloud) explores lessons learned from enterprises in the midst of cloud transformations. Youâ??ll learn how to rethink your approach from a technology, process, and organizational standpoint to realize the promise of cost optimization, agility, and innovation that public cloud platforms provide.Learn the difference between working in a data center and operating in the cloudExplore patterns and anti-patterns for organizing cloud operating modelsGet best practices for making the organizational change required for a move to the cloudUnderstand why site reliability engineering is essential for cloud operationsImprove organizational performance through value stream mapping
Accelerating Network Functions Using Reconfigurable Hardware: Design and Validation of High Throughput and Low Latency Network Functions at the Access Edge (Springer Theses)
by Ralf KundelThis book reports on new concepts and methods to design network functions on programmable hardware to accelerate connectivity. First, it introduces the host bypassing concept for improved integration of hardware accelerators in computer systems operating 5G radio access networks. This novel concept bypassed the system’s main memory and established direct connectivity between the accelerator and network interface card. This concept leads to improved throughput and significantly lowered latency jitter compared to existing methods. Second, the book analyzes different programmable hardware technologies for hardware-accelerated Internet subscriber handling, including three P4-programmable platforms and FPGAs. It shows that all the approaches have excellent performance and are suitable for Internet access creation. In turn, it presents a fully-fledged accelerated User Plane Function (UPF) designed upon these concepts and its testing in an end-to-end 5G standalone network. Third, it analyses and demonstrates the usability of Active Queue Management (AQM) algorithms on programmable hardware as an expansion to the access edge. It shows the feasibility of the CoDel AQM algorithm and discusses the challenges and constraints to be considered when limited hardware is used, resulting in significant improvements in the Quality of Service. Furthermore, the P4STA measurement framework is introduced, a network function benchmarking concept combing precise hardware-based time measurement methods with software-based load generation to simultaneously ensure high measurement accuracy and flexibility. Researchers and professionals will find in this book new solutions to improve both fixed and mobile internet access networks, offering an informative and inspiring reading for researchers and professionals involved in building the next generation of access edge networks and underlying technology.
Access German: A First Language Course (Access Language Series)
by Henriette HarnischAccess German: A First Language Course provides a thorough grounding in all the skills required to understand, speak, read and write contemporary German from scratch based on everyday scenarios. This fully revised edition consists of 10 units, each of which includes language focus panels explaining the structures covered, cultural focus sections with current information from Germany and other German-speaking countries, and a comprehensive glossary. Learning tips and Ready to move on checklists help students to achieve a sense of autonomy, while the accompanying website gives direct access to additional listening, reading and speaking activities, plus teacher support and guidance. Access German is ideal for adult learners and students at level A1–A2 of the CEFR, and Novice–Low on the ACTFL proficiency scales.
Access Spanish: A First Language Course (Access Language Series)
by María Utrera CejudoAccess Spanish: A First Language Course provides a thorough grounding in all the skills required to understand, speak, read and write contemporary Spanish from scratch. This fully revised edition consists of 10 units, each of which includes Language Focus panels explaining the structures covered and Descubre el mundo hispano boxes providing cultural insight into the Spanish-speaking world. Learning Tips and Ready to Move On checklists help students to achieve a sense of autonomy, while the accompanying website gives direct access to additional listening, reading and speaking activities, plus teacher support and guidance. Updated audio tracks for this edition are also available online at www.routledge.com/9781138476684. Access Spanish is ideal for adult learners and students at level A1–A2 of the CEFR, and Novice Low on the ACTFL proficiency scales.
Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships
by Sharon SchweitzerCreate meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from her extensive experience and global connections, author Sharon Schweitzer suggests that irrespective of their industry, everyone is essentially in the relationship business. Within Asia, building trust and inspiring respect are vital steps in developing business relationships that transcend basic contractual obligations. Readers will find in-the-trenches advice and stories from 80 regional experts in 10 countries, including China, Hong Kong, India, Japan, and Korea. Discover the unique eight-question framework that provides rich interview material and insight from respected cultural experts Track cultural progress over time and highlight areas in need of improvement with the Self-Awareness Profile Learn the little-known facts, reports, and resources that help establish and strengthen Asian business relationships Effective cross-cultural communication is mandatory for today's successful global business leaders. For companies and individuals looking to engage more successfully with their counterparts in Asia, Access to Asia showcases the critical people skills that drive global business success.
Access to Communication: Developing the Basics of Communication with People with Severe Learning Difficulties Through Intensive Interaction
by Dave Hewett Melanie NindThe award-winning creators of Intensive Interaction bring this groundbreaking book up to date with new material covering inclusion and emotional literacy. The book also includes: a brand new section looking at the program's implementation in preschool settings the particular benefits of Intensive Interaction for children who have Autistic Spectrum Disorders a 'how to do it' chapter including ideas for assessment case studies to help practitioners get to grips with the realities of using Intensive Interaction. This book has been updated to include the new SEN Disability Act (SENDA), and developments in new technology.
Accessing the Media: How to Get Good Press
by Jill OsbornAccessing the Media takes the reader behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Readers will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.Award-winning journalist Jill Osborn exposes the three strategic steps that must be used to gain favorable coverage with the media at just the right time. She gives you the inside scoop on how to think like a national or local journalist so you can control the headlines. And she even provides sample press releases to help shape your message. When reading Accessing the Media, you will have a personal media consultant without the cost of hiring one.Whether you are running for office, looking to improve visibility for your business, or simply want a deeper understanding of what you see and read in the news, Accessing the Media is the perfect guide to getting your story out to the world.
Accessing the Public Sphere: Mediation Practices in a Global World
by Ana Marta González Inés OlzaThis edited volume focuses on the (un)equal access to the public space granted to the various groups that make up hybrid and multicultural societies: i.e. majority vs minority groups, immigrants vs non-immigrants, and so forth. With ‘access to public space’ the authors refer not only to participation through discursive practices in the public arena (e.g. political, social and institutional debates) but also to a full operationalization of the knowledge, habits and opportunities attached to true citizenship. Furthermore, in contexts of inequality and sociocultural conflict, the role of mediators has always been underscored as third-party figures (in)formally acknowledged and authorized–by participants in the interaction and/or external bodies–to set the ground for mutual understanding and foster balanced communication. Such mediation can range from interpreting in legal and medical encounters to dispute-resolution practices in situations of sociocultural clash among groups or individuals. Therefore, as is shown by the contributions in this volume, (intercultural) mediators are key agents in facilitating integration and providing disadvantaged groups with effective tools to gain access to the public sphere.
The Accidental Business Nomad: A Survival Guide for Working Across A Shrinking Planet
by Kyle Hegarty"This is the Indiana Jones of international business." Csaba Toth An unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global and highlights the realities of doing business overseas in a post-globalization world. Each story gives fascinating insights and lessons into the cultural realities and unexpected surprises of modern globalization. The Accidental Business Nomad is for anyone working in a more global environment and who is looking to gain critical insights and communications skills needed for a shrinking world. As Managing Director of TSL Marketing's Leadership Nomad group, Kyle Hegarty has deciphered the culture code of doing business in Asia and the fastest growing markets. Hegarty reports on his triumphs and failures, including tales where unexpected lessons abound. The result is a no-holds-barred, gritty, and unvarnished guide to doing business across cultures. Readers will learn:· Why up to 70 percent of international ventures fail due to cultural issues, and how to avoid becoming a casualty· How to navigate the invisible language of cultural misunderstandings· Cross-cultural communications skills everyone in business needs to know· The art and science of personality profiling and quick short-cuts to understanding people· What outsourced call centers can teach us about the future of global communication· How to find inspiration and innovation in the most unlikely of places
The Accidental Business Nomad: A Survival Guide for Working Across a Shrinking Planet
by Kyle Hegarty"This is the Indiana Jones of international business." - Csaba TothAn unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global and highlights the realities of doing business overseas in a post-globalization world. Each story gives fascinating insights and lessons into the cultural realities and unexpected surprises of modern globalization. The Accidental Business Nomad is for anyone working in a more global environment and who is looking to gain critical insights and communications skills needed for a shrinking world.As Managing Director of TSL Marketing's Leadership Nomad group, Kyle Hegarty has deciphered the culture code of doing business in Asia and the fastest growing markets. Hegarty reports on his triumphs and failures, including tales where unexpected lessons abound. The result is a no-holds-barred, gritty, and unvarnished guide to doing business across cultures. Readers will learn:Why up to 70 percent of international ventures fail due to cultural issues, and how to avoid becoming a casualtyHow to navigate the invisible language of cultural misunderstandingsCross-cultural communications skills everyone in business needs to knowThe art and science of personality profiling and quick short-cuts to understanding peopleWhat outsourced call centers can teach us about the future of global communicationHow to find inspiration and innovation in the most unlikely of places
The Accidental Business Nomad: A Survival Guide for Working Across A Shrinking Planet
by Kyle Hegarty"This is the Indiana Jones of international business." Csaba Toth An unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global and highlights the realities of doing business overseas in a post-globalization world. Each story gives fascinating insights and lessons into the cultural realities and unexpected surprises of modern globalization. The Accidental Business Nomad is for anyone working in a more global environment and who is looking to gain critical insights and communications skills needed for a shrinking world. As Managing Director of TSL Marketing's Leadership Nomad group, Kyle Hegarty has deciphered the culture code of doing business in Asia and the fastest growing markets. Hegarty reports on his triumphs and failures, including tales where unexpected lessons abound. The result is a no-holds-barred, gritty, and unvarnished guide to doing business across cultures. Readers will learn:· Why up to 70 percent of international ventures fail due to cultural issues, and how to avoid becoming a casualty· How to navigate the invisible language of cultural misunderstandings· Cross-cultural communications skills everyone in business needs to know· The art and science of personality profiling and quick short-cuts to understanding people· What outsourced call centers can teach us about the future of global communication· How to find inspiration and innovation in the most unlikely of places(P) 2020 Hodder & Stoughton Ltd