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Communication Perspectives on HIV/AIDS for the 21st Century (Routledge Communication Series)
by Timothy Edgar Seth M. Noar Vicki S. FreimuthReflecting the current state of research into the communication aspects of HIV/AIDS, this volume explores AIDS-related communication scholarship, moving forward from the 1992 publication AIDS: A Communication Perspective. Editors Timothy Edgar, Seth M. Noar, and Vicki S. Freimuth have developed this up-to-date collection to focus on today’s key communication issues in the HIV/AIDS epidemic. Chapters herein examine the interplay of the messages individuals receive about AIDS at the public level as well as the messages exchanged between individuals at the interpersonal level. Acknowledging how the face of HIV/AIDS has changed since 1992, the volume promotes the perspective that an understanding of effective communication through both mediated and interpersonal channels is essential to winning the continued battle against AIDS. Issues addressed here include: Social stigma associated with the disease, social support and those living with HIV/AIDS, and the current state of HIV testing Parent–child discussions surrounding HIV/AIDS and safer sexual behavior, and cultural sensitivity relating to developing HIV prevention and sex education programs The effectiveness of health campaigns to impact attitudes, norms, and behavior, as well as the current state of entertainment education and its ability to contribute to HIV prevention News media coverage of HIV/AIDS and the impact of the agenda-setting function on public opinion and policy making Health literacy and its importance to the health and well-being of those undergoing HIV treatment. The role of technological innovations, most notably the Internet, used for both prevention interventions as well as risky behavior The volume also includes exemplars that showcase the diversity of approaches to health communication used to combat the HIV/AIDS epidemic. These cases include interpersonal and mass communication mediums; traditional along with new media and technology; research by academics and practitioners; individual as well as community-based approaches; work based in the United States and internationally; and campaigns directed at at-risk, HIV- positive, as well as general populations. With new topics, new contributors, and a broadened scope, this book goes beyond a revision of the 1992 volume to reflect the current state of communication research on HIV/AIDS across key contexts. It is designed for academics, researchers, practitioners, and students in health communication, health psychology, and other areas of AIDS research. As a unique examination of communication research, it makes an indelible contribution to the growing knowledge base of communication approaches to combating HIV/AIDS.
Communication Planning: An Integrated Approach
by Sherry Devereaux FergusonThe nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.
The Communication Playbook
by Teri Kwal Gamble Michael W. GambleSkills for becoming clear communicators, confident speakers, and sharp thinkers. Designed for today’s active learners, The Communication Playbook moves students beyond the classroom by helping them develop a strong communication skillset that will benefit them throughout their lives. With a focus on effective communication skills and career success, bestselling authors Teri Kwal Gamble and Michael K. Gamble give students clear explanations of core concepts followed by practical learning activities—encouraging students to think critically about why good communication is important and how the concepts can be applied to today’s classroom, workplace, and community. Perfect for the hybrid communication course with coverage of public speaking, this concise text has been strategically separated into tabbed chapters—making it easier for readers to navigate, digest, revisit, and review the content. As good communication is the foundation of everyday life, The Communication Playbook primes students for success in both their courses and their careers.
The Communication Playbook
by Teri Kwal Gamble Michael W. GambleSkills for becoming clear communicators, confident speakers, and sharp thinkers. Designed for today’s active learners, The Communication Playbook moves students beyond the classroom by helping them develop a strong communication skillset that will benefit them throughout their lives. With a focus on effective communication skills and career success, bestselling authors Teri Kwal Gamble and Michael K. Gamble give students clear explanations of core concepts followed by practical learning activities—encouraging students to think critically about why good communication is important and how the concepts can be applied to today’s classroom, workplace, and community. Perfect for the hybrid communication course with coverage of public speaking, this concise text has been strategically separated into tabbed chapters—making it easier for readers to navigate, digest, revisit, and review the content. As good communication is the foundation of everyday life, The Communication Playbook primes students for success in both their courses and their careers.
The Communication Playbook
by Teri Kwal Gamble Michael W. GambleIdeal for hybrid communication courses, The Communication Playbook is designed to equip students with the tools they need to develop communicative resilience in their personal and public lives, whether face-to-face or virtually. Supported by practical learning activities and exercises, along with discussions of timely topics such as events of extremism, a global pandemic, and the technological and multicultural nature of society, bestselling authors Teri Kwal Gamble and Michael W. Gamble help students navigate the physical and digital realms of communication, enabling them to become clear, confident communicators. The Second Edition includes updated examples, new annotated speeches on up-to-date topics, and greater coverage of how technology and culture influences communication. This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo. Digital Option / Courseware SAGE Vantage is an intuitive learning platform that integrates quality SAGE textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
The Communication Playbook
by Teri Kwal Gamble Michael W. GambleIdeal for hybrid communication courses, The Communication Playbook is designed to equip students with the tools they need to develop communicative resilience in their personal and public lives, whether face-to-face or virtually. Supported by practical learning activities and exercises, along with discussions of timely topics such as events of extremism, a global pandemic, and the technological and multicultural nature of society, bestselling authors Teri Kwal Gamble and Michael W. Gamble help students navigate the physical and digital realms of communication, enabling them to become clear, confident communicators. The Second Edition includes updated examples, new annotated speeches on up-to-date topics, and greater coverage of how technology and culture influences communication. This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo. Digital Option / Courseware SAGE Vantage is an intuitive learning platform that integrates quality SAGE textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Communication Principles for a Lifetime (4th edition)
by Steven A. Beebe Susan J. Beebe Diana K. IvyThe book provides readers with theory and skills in a manner that helps them apply what they've learned throughout their lives. Understanding that the challenge in communication is learning the myriad of skills, principles, and theories without being overwhelmed, Beebe, Beebe, and Ivy emphasize five key principles of communication throughout their book.
The Communication Problem Solver: Simple Tools and Techniques for Busy Managers
by Nannette Rundle CarrollMore business problems center on issues of communication than is commonly believed. Frequently, managers deal with outward manifestations of problems while the real underlying communication issues remain unchanged. This book offers practical guidance, complete with real-world examples, for managers who want to address root causes of problems. How to form better relationships, how to provide more effective input and feedback, how to use communications skills to be a better leader, and how to create a better work environment are all covered in this book. Annotation c2010 Book News, Inc. , Portland, OR (booknews. com)
Communication-Protocol-Based Filtering and Control of Networked Systems (Studies in Systems, Decision and Control #430)
by Lei Zou Zidong Wang Jinling LiangCommunication-Protocol-Based Filtering and Control of Networked Systems is a self-contained treatment of the state of the art in communication-protocol-based filtering and control; recent advances in networked systems; and the potential for application in sensor networks. This book provides new concepts, new models and new methodologies with practical significance in control engineering and signal processing. The book first establishes signal-transmission models subject to different communication protocols and then develops new filter design techniques based on those models and preset requirements for filtering performance. The authors then extend this work to finite-horizon H-infinity control, ultimately bounded control and finite-horizon consensus control. The focus throughout is on three typical communications protocols: the round-robin, random-access and try-once-and-discard protocols, and the systems studied are drawn from a variety of classes, among them nonlinear systems, time-delayed and time-varying systems, multi-agent systems and complex networks. Readers are shown the latest techniques—recursive linear matrix inequalities, backward recursive difference equations, stochastic analysis and mapping methods. The unified framework for communication-protocol-based filtering and control for different networked systems established in the book will be of interest to academic researchers and practicing engineers working with communications and other signal-processing systems. Senior undergraduate and graduate students looking to increase their knowledge of current methods in control and signal processing of networked systems will also find this book valuable.
Communication Protocol Engineering
by Miroslav PopovicAs embedded systems become more and more complex, so does the challenge of enabling fast and efficient communication between the various subsystems that make up a modern embedded system. Facing this challenge from a practical standpoint, Communication Protocol Engineering outlines a hands-on methodology for developing effective communication protocols for large-scale systems.A Complete RoadmapThis book brings together the leading methods and techniques developed from state-of-the-art methodologies for protocol engineering, from specification and description methods to cleanroom engineering and agile methods. Popovic leads you from conceptualization of requirements to analysis, design, implementation, testing, and verification. He covers the four main design languages: specifications and description language (SDL); message sequence charts (MSCs); tree and tabular combined notation (TTCN); and unified modeling language (UML).Practical Tools for Real SkillsFully illustrated with more than 150 figures, this guide also serves as a finite state machine (FSM) library programmer's reference manual. The author demonstrates how to build an FSM library, explains the components of such a library, and applies the principles to FSM library-based examples.Nowhere else are the fundamental principles of communication protocols so clearly and effectively applied to real systems development than in Communication Protocol Engineering. No matter in what stage of the process you find yourself, this is the ideal tool to make your systems successful.
Communication Protocols: Principles, Methods and Specifications
by Drago HercogThis book provides comprehensive coverage of the protocols of communication systems. The book is divided into four parts. Part I covers the basic concepts of system and protocol design and specification, overviews the models and languages for informal and formal specification of protocols, and describes the specification language SDL. In the second part, the basic notions and properties of communication protocols and protocol stacks are explained, including the treatment of the logical correctness and the performance of protocols. In the third part, many methods for message transfer, on which specific communication protocols are based, are explained and formally specified in the SDL language. The fourth part provides for short descriptions of some specific protocols, mainly used in IP networks, in order to acquaint a reader with the practical use of communication methods presented in the third part of the book. The book is relevant to researchers, academics, professionals and students in communications engineering.Provides comprehensive yet granular coverage of the protocols of communication systems Allows readers the ability to understand the formal specification of communication protocolsSpecifies communication methods and protocols in the specification language SDL, giving readers practical tools to venture on their own
Communication, Public Discourse, and Road Safety Campaigns: Persuading People to Be Safer (Routledge Studies in Rhetoric and Communication)
by Nurit GuttmanThis book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.
Communication, Public Opinion, and Globalization in Urban China (Routledge Studies in Rhetoric and Communication)
by Chin-Chuan Lee Francis L.F. Lee Mike Z. Yao Tsan-Kuo Chang Fen Jennifer Lin Chris Fei ShenAs China is increasingly integrated into the processes of economic, political, social, and cultural globalization, important questions arise about how Chinese people perceive and evaluate such processes. At the same time, international communication scholars have long been interested in how local, national, and transnational media communications shape people’s attitudes and values. Combining these two concerns, this book examines a range of questions pertinent to public opinion toward globalization in urban China: To what degree are the urban residents in China exposed to the influences from the outside world? How many transnational social connections does a typical urban Chinese citizen have? How often do they consume foreign media? To what extent are they aware of the notion of globalization, and what do they think about it? Do they believe that globalization is beneficial to China, to the city where they live, and to them personally? How do people’s social connections and communication activities shape their views toward globalization and the outside world? This book tackles these and other questions systematically by analyzing a four-city comparative survey of urban Chinese residents, demonstrating the complexities of public opinion in China. Media consumption does relate, though by no means straightforwardly, to people’s attitudes and beliefs, and this book provides much needed information and insights about Chinese public opinion on globalization. It also develops fresh conceptual and empirical insights on issues such as public opinion toward US-China relations, Chinese people’s nationalistic sentiments, and approaches to analyze attitudes toward globalization.
Communication, Race, and Family: Exploring Communication in Black, White, and Biracial Families (Routledge Communication Series)
by Thomas J. Socha Rhunette C. DiggsThis groundbreaking volume explores how family communication influences the perennial and controversial topic of race. In assembling this collection, editors Thomas J. Socha and Rhunette C. Diggs argue that the hope for managing America's troubles with "race" lies not only with communicating about race at public meetings, in school, and in the media, but also--and more fundamentally--with families communicating constructively about race at home. African-American and European-American family communication researchers come together in this volume to investigate such topics as how Black families communicate to manage the issue of racism; how Black parent-child communication is used to manage the derogation of Black children; the role of television in family communication about race; the similarities and differences between and among communication in Black, White, and biracial couples and families; and how family communication education can contribute to a brighter future for all. With the aim of developing a clearer understanding of the role that family communication plays in society's move toward a multicultural world, this volume provides a crucial examination of how families struggle with issues of ethnic cultural diversity.
Communication Research: Asking Questions, Finding Answers
by Joann KeytonCommunication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.
Communication Research Measures: A Sourcebook (Routledge Communication Series)
by Rebecca B. Rubin Philip Palmgreen Howard E. SypherThe development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.Originally published by Guilford Press in 1994, now available from Routledge.
Communication Research Measures II: A Sourcebook (Routledge Communication Series)
by Rebecca B. Rubin Alan M Rubin Elizabeth E. Graham Elizabeth M. Perse David SeiboldExpanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables. Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.
Communication Research Measures III: A Sourcebook (Routledge Communication Series)
by Elizabeth E. Graham Joseph P. MazerBuilding on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.
Communication Research Methodology: A Strategic Approach to Applied Research
by Cheryl Campanella Bracken Elizabeth B. Pask Gary PetteyThis introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students’ understanding of the operation and roles of research so that they can better critique and consume the materials in their classes and in the media. The book takes an applied methods approach, introducing students to the conceptual elements of communication science and then presenting these elements in a single study throughout the text, articulating the similarities and differences of individual methods along the way. The study is presented as a communication campaign, involving multiple methodologies. The approach highlights how one method can build upon another and emphasizes the fact that, given the nature of methodology, no single study can give complete answers to our research questions. Unique features of the text: It introduces students to research methods through a conceptual approach, and the authors demonstrate that the statistics are a tool of the concepts. It employs an accessible approach and casual voice to personalize the experience for the readers, leading them through the various stages and steps. The presentation of a communication campaign demonstrates each method discussed in the text. This campaign includes goals and objectives that will accompany the chapters, demonstrates each individual methodology, and includes research questions related to the communication campaign. The tools gained herein will enable students to review, use, understand, and critique research, including the various aspects of appropriateness, sophistication and utility of research they encounter.
Communication Research Methods
by Gerianne Merrigan Carole L. HustonIdeal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers, but more insightful consumers of research. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research. NEW TO THIS EDITION The claims, data, and warrants chapters found in prior editions have been replaced with two new chapters that contextualise research arguments for quantitative social science (Ch. 4) and interpretive/critical research (Ch.11)A new chapter on interviews and focus groups (Ch. 12) will improve students' abilities to conduct interviews and code evidence based on repetition, recurrence, and forcefulness The ethics chapter (Ch. 3) now includes links to the ethical codes of conduct for 10 professional associations relevant to communication researchers in academia and industry Conversation Analysis (Ch. 10) and Discourse Analysis (Ch. 14), have been separated to more clearly represent the paradigmatic differences in those ways of studying language-in-use The chapter titles for all chapters in Parts II and III have been extended to help students more quickly compare those methods, and the text has been reorganised to match the first edition's order of paradigms All chapters include updated examples and more links to industry research. KEY FEATURES Each chapter begins with a short, reader-friendly introduction and student learning outcomes entitled 'What Will You Get from this Chapter? 'Shows students how research skills will matter in their roles at work, as consumers, parents, and voters, in healthcare and community contexts during school and after graduation Highlights the role of different methodologies for making different types of research arguments. This title is available as an eBook. Visit Vital Source for more information or to purchase.
Communication Research Methods in Postmodern Culture
by Larry Z LeslieCommunication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses easy-to-understand language to incorporate new research methods inspired by contemporary culture and includes review questions and suggested activities designed to help readers understand and master communication research. The blend of new and traditional methods creates a book appropriate to the study of communication in an increasingly complex cultural environment.
Communication Research Methods in Postmodern Culture: A Revisionist Approach
by Larry Z. LeslieThe second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research. The author uses straightforward and easy-to-understand language. Both individual and group projects are among the suggested activities. This book is important for the study of communication in a changing political, social, economic, and technological environment.
Communication Research Statistics
by John C. ReinardWhile most books on statistics seem to be written as though targeting other statistics professors, John Reinard's Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusually clear explanations and with illustrations on the use of SPSS. I enjoyed reading this lucid, student-friendly book and expect students will benefit enormously from its content and presentation. Well done!" --John C. Pollock, The College of New JerseyWritten in an accessible style using straightforward and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research undertaken in communication studies. This introductory textbook is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel XP.
Communication Rights and Social Justice
by Claudia Padovani Andrew CalabresePlacing struggles for communication rights within the broader context of human rights struggles in the twentieth and twenty-first centuries, this broad-based collection offers a rich range of illustrations of national, regional and global struggles to define communication rights as essential to human needs and happiness.
Communication Rights in Africa: Emerging Discourses and Perspectives (Routledge African Media, Culture and Communication Studies)
by Tendai Chari Ufuoma AkpojiviThis ground-breaking volume examines enduring and emerging discourses around communication rights in Africa, arguing that they should be considered an integral component of the human rights discourse in Africa. Drawing on a broad range of case studies across the continent, the volume considers what constitutes communication rights in Africa, who should protect them, against whom, and how communication rights relate to broader human rights. While the case studies highlight the variation in communicative rights experiences between countries, they also coalesce around common tropes and practices for the implementation and expression of communication rights. Deploying a variety of innovative theoretical and methodological approaches, the chapters scrutinise different facets of communication rights in the context of both offline and digital communication realities. The contributions provide illuminating accounts on language rights, digital exclusion, digital activism, citizen journalism, media regulation and censorship, protection of intellectual property rights, politics of mobile data, and politicisation of social media. This is the first collection to consider communication in Africa using a rights-based lens. The book will appeal to researchers, academics, communication activists, and media practitioners at all levels in the fields of media studies, journalism, human rights, political science, public policy, as well as general readers who are keen to know about the status of communication rights in Africa.