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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
by Nancy R. TagAd Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
Ad-hoc, Mobile, and Wireless Networks: 16th International Conference on Ad Hoc Networks and Wireless, ADHOC-NOW 2017, Messina, Italy, September 20-22, 2017, Proceedings (Lecture Notes in Computer Science #10517)
by Dario Bruneo Salvatore Distefano Antonio Puliafito Francesco LongoThis book constitutes the refereed proceedings of the 16th International Conference on Ad-hoc, Mobile, and Wireless Networks, ADHOC-NOW 2017, held in Messina, Italy, in September 2017. The 22 full and 9 short papers presented in this volume were carefully reviewed and selected from 55 submissions. The contributions were organized in topical sections named: internet of things; security; smart city; ad-hoc networks; implementations and validations; wireless sensor networks; data management; wireless systems.
Ad Hoc Networks: Routing, Qos and Optimization
by Mounir FrikhaThis work presents ad hoc networks and their characteristics. It explains a new protocol of routing with QoS as well as its implementation in a network simulator and compares it with the existing protocols. The book discusses the principle of the load balancing, treats the approaches of optimization of energy, and proposes a new approach with an analytical model that gives a better performance.
Ad Hoc Networks Telecommunications and Game Theory
by Malek Benslama Hadj Batatia Mohamed Lamine BoucennaRandom SALOHA and CSMA protocols that are used to access MAC in ad hoc networks are very small compared to the multiple and spontaneous use of the transmission channel. So they have low immunity to the problems of packet collisions. Indeed, the transmission time is the critical factor in the operation of such networks.The simulations demonstrate the positive impact of erasure codes on the throughput of the transmission in ad hoc networks. However, the network still suffers from the intermittency and volatility of its efficiency throughout its operation, and it switches quickly to the saturation zone. In this context, game theory has demonstrated his ability to lead the network to a more efficient equilibrium. This, we were led to propose our model code set that formalizes the behavior of nodes during transmission within SALOHA networks and CSMA respectively
Adams Resume Almanac
by Adams MediaA must for the successful job search, The Adams Resume Almanac, 2nd Edition contains everything a candidate needs to know in order to craft a compelling, job-winning resume. Whether a first-time job hunter starting with a blank page, or a seasoned professional with a long story to tell, the candidate will find 600 examples of resumes appropriate to every situation.
Adams Resume Almanac
by Richard WallaceA revised edition of the most comprehensive resume guide on the market! A must for the successful job search, The Adams Resume Almanac, 2nd Edition contains everything a candidate needs to know in order to craft a compelling, job-winning resume. Whether a first-time job hunter starting with a blank page, or a seasoned professional with a long story to tell, the candidate will find 600 examples of resumes appropriate to every situation.
Adams Resume Almanac
by Richard J WallaceA revised edition of the most comprehensive resume guide on the market! A must for the successful job search, The Adams Resume Almanac, 2nd Edition contains everything a candidate needs to know in order to craft a compelling, job-winning resume. Whether a first-time job hunter starting with a blank page, or a seasoned professional with a long story to tell, the candidate will find 600 examples of resumes appropriate to every situation.
Adaptation Considered as a Collaborative Art: Process and Practice (Adaptation in Theatre and Performance)
by Bernadette Cronin Rachel MagShamhráin Nikolai PreuschoffThis book examines the processes of adaptation across a number of intriguing case studies and media. Turning its attention from the 'what' to the 'how' of adaptation, it serves to re-situate the discourse of adaptation studies, moving away from the hypotheses that used to haunt it, such as fidelity, to questions of how texts, authors and other creative practitioners (always understood as a plurality) engage in dialogue with one another across cultures, media, languages, genders and time itself. With fifteen chapters across fields including fine art and theory, drama and theatre, and television, this interdisciplinary volume considers adaptation across the creative and performance arts, with a single focus on the collaborative.
Adapting Bestsellers: Fantasy, Franchise and the Afterlife of Storyworlds (Elements in Publishing and Book Culture)
by Ken GelderThis Element looks at adaptations of bestselling works of popular fiction to cinema, television, stage, radio, video games and other media platforms. It focuses on 'transmedia storytelling', building its case studies around the genre of modern fantasy: because the elaborate storyworlds produced by writers like J. R. R. Tolkien, J. K. Rowling and George R. R. Martin have readily lent themselves to adaptations across various media platforms. This has also made it possible for media entertainment corporations to invest in them over the long term, enabling the development of franchises through which their storyworlds are presented and marketed in new ways to new audiences.
Adapting Interactive Learning Environments to Student Competences: The Case for Complex Dynamic Systems (SpringerBriefs in Educational Communications and Technology)
by Aklilu Tilahun Tadesse Pål Ingebright Davidsen Erling MoxnesThis monograph focuses on the design of personalized and adaptive online interactive learning environment (OILE) to enhance students’ learning in and about complex dynamic systems (CDS). Numerous studies show that students experience difficulties when learning in and about CDS. The difficulties are due to challenges originating from a) the structural complexity of CDS, (b) the production of dynamic behavior from the underlying systems structure, and (c) methods, techniques and tools employed in the analysis of such systems. Despite the fact that studies have uncovered such learning challenges, it is still not well understood how we may effectively address these challenges. In this monograph, the authors provide some answers as to how we may best improve our cognitive capabilities to meet these challenges by way of effective instructional methods, techniques, and tools and their implementation in the form of an OILE. The OILE developed for this purpose, builds on a five-step holistic instructional design framework; identification of instructional design models, identification of authentic learning material, identification of instructional methods, identification of instructional techniques, and design of the interface and implementation of the tool. In this OILE development, six well-documented instructional design models were considered; a four component instructional design, first principles of instruction, constructivists learning environment, task centered instruction, cognitive apprenticeship, and elaboration theory.
Adapting Translation for the Stage (Routledge Advances in Theatre & Performance Studies)
by Geraldine Brodie Emma ColeTranslating for performance is a difficult – and hotly contested – activity. Adapting Translation for the Stage presents a sustained dialogue between scholars, actors, directors, writers, and those working across these boundaries, exploring common themes and issues encountered when writing, staging, and researching translated works. It is organised into four parts, each reflecting on a theatrical genre where translation is regularly practised: The Role of Translation in Rewriting Naturalist Theatre Adapting Classical Drama at the Turn of the Twenty-First Century Translocating Political Activism in Contemporary Theatre Modernist Narratives of Translation in Performance A range of case studies from the National Theatre’s Medea to The Gate Theatre’s Dances of Death and Emily Mann’s The House of Bernarda Alba shed new light on the creative processes inherent in translating for the theatre, destabilising the literal/performable binary to suggest that adaptation and translation can – and do – coexist on stage. Chronicling the many possible intersections between translation theory and practice, Adapting Translation for the Stage offers a unique exploration of the processes of translating, adapting, and relocating work for the theatre.
Adaptive Filtering: Algorithms and Practical Implementation (The\springer International Series In Engineering And Computer Science Ser. #694)
by Paulo S. DinizIn the fifth edition of this textbook, author Paulo S.R. Diniz presents updated text on the basic concepts of adaptive signal processing and adaptive filtering. He first introduces the main classes of adaptive filtering algorithms in a unified framework, using clear notations that facilitate actual implementation. Algorithms are described in tables, which are detailed enough to allow the reader to verify the covered concepts. Examples address up-to-date problems drawn from actual applications. Several chapters are expanded and a new chapter ‘Kalman Filtering’ is included. The book provides a concise background on adaptive filtering, including the family of LMS, affine projection, RLS, set-membership algorithms and Kalman filters, as well as nonlinear, sub-band, blind, IIR adaptive filtering, and more. Problems are included at the end of chapters. A MATLAB package is provided so the reader can solve new problems and test algorithms. The book also offers easy access to working algorithms for practicing engineers.
Adaptive Interference Mitigation in GNSS (Navigation: Science and Technology)
by Lu Wang Renbiao Wu Wenyi Wang Dan Lu Qiongqiong JiaThis book introduces readers to adaptive interference mitigation techniques based on multiple antennas for global navigation satellite systems (GNSS) in the time, domain, spatial and spatial-temporal domains. As the performance of GNSS can easily be impacted by various intentional and unintentional interferences, the book explores in detail various types of interference, including jamming , high dynamic jamming, spoofing, multipath and pulsed interference. It offers a valuable reference work for graduate students and engineers in the field of satellite navigation and signal processing.
Adaptive Leadership: The Heifetz Collection
by Ronald A. Heifetz Marty Linsky Alexander GrashowIn times of constant change, adaptive leadership is critical. This Harvard Business Review collection brings together the seminal ideas on how to adapt and thrive in challenging environments, from leading thinkers on the topic-most notably Ronald A. Heifetz of the Harvard Kennedy School and Cambridge Leadership Associates.The Heifetz Collection includes two classic books: Leadership on the Line, by Ron Heifetz and Marty Linsky, and The Practice of Adaptive Leadership, by Heifetz, Linsky, and Alexander Grashow. Also included is the popular Harvard Business Review article, "Leadership in a (Permanent) Crisis," written by all three authors. Available together for the first time, this collection includes full digital editions of each work.Adaptive leadership is a practical framework for dealing with today's mix of urgency, high stakes, and uncertainty. It has been used by individuals, organizations, businesses, and governments worldwide. In a world of challenging environments, adaptive leadership serves as a guide to distinguishing the essential from the expendable, beginning the meaningful process of adaption, and changing the status quo.Ronald A. Heifetz is a cofounder of the international leadership and consulting practice Cambridge Leadership Associates (CLA) and the founding director of the Center for Public Leadership at the Harvard Kennedy School. He is renowned worldwide for his innovative work on the practice and teaching of leadership. Marty Linsky is a cofounder of CLA and has taught at the Kennedy School for more than twenty-five years. Alexander Grashow is a Senior Advisor to CLA, having previously held the position of CEO.
Adaptive Listening: How to Cultivate Trust and Traction at Work
by Nicole Lowenbraun Maegan StephensThere Isn’t One Way to Listen. It’s Time to Adapt Your Listening!“Adaptive Listening is incredible. [It] made me evaluate all aspects of my interactions in life.” ─Workshop participant from Cisco#1 New Release in Running Meetings & Presentations and Human Resources & Personnel ManagementAdaptive Listening is for those who want to improve the way they, and their teams, communicate up, down, across, internally, and externally. Through engaging stories and practical techniques, discover a new model for listening in the workplace.Not just another book on communication. Adaptive Listening helps you up-level the under-trained side of communication amidst the realities of a hectic workday. Researched and tested exclusively in the work setting, Adaptive Listening moves you beyond active listening, embracing easy-to-remember techniques that strengthen relationships and get work done more effectively. Leaders at all levels can improve listening skills. Aspiring, emerging, and established leaders can build more awareness about their own listening style and the impact it has on their workday. Only then can they adapt the way they listen to meet the goals and needs of direct reports, peers, managers, customers, and stakeholders, all while contributing to a positive workplace culture.Inside learn:How to leverage the strengths and avoid the pitfalls of your listening style by recognizing how you prefer to process and respond to informationHow to break away from ineffective listening and step into Adaptive Listening to meet the goals and needs of the person speaking How to reduce mistrust, misalignment, and miscommunication by being more mindful of the barriers that prevent you from using empathetic communicationHow to cue other listeners to listen in the way you want and needIf you enjoyed You’re Not Listening, Just Listen, Listen Like You Mean It, Power Listening, Nonviolent Communication, or Crucial Conversations, you’ll love Adaptive Listening.
Adaptive PHY-MAC Design for Broadband Wireless Systems (River Publishers Series In Communications Ser.)
by Ramjee Prasad Suvra Sekhar Das Muhammad Imadur RahmanThe next generation mobile communication networks (4G) have the challenging target of The next generation mobile communication networks (4G) have the challenging target of providing a peak data rate of 1 Gigabit per second local area and 100 Megabit per second wide area. The ability to offer such high data rates in 100MHz bandwidth requires overall a very high spectral efficiency, and hence the need for multi-antenna techniques (MIMO) with spatial multiplexing, fast dynamic link adaptation and packet scheduling, wideband access techniques, and most likely non-contention based spectrum sharing among multiple operators. Many of these required technology components and techniques are well researched and established. Adaptive PHY-MAC Design for Broadband Wireless Systems explains how one can integrate and optimise their use in providing the target cell data rates with high availability. The authors address the ability to cope with interference and enhanced physical layer processing, and simultaneously, the multifaceted system level design. Focus is also on the selection of technology components and techniques, which leads to the highest spectral efficiency and peak data rate availability with reasonable Quality of Service (QoS) support, such as improved outage scenario, reduced delay, guaranteed bit rate, etc.In short, this book will answer questions such as, how individual techniques relate to each other, how can we benefit the gains by suitable combinations of different technologies and how to choose different technological solutions in different scenarios, etc.The next generation mobile communication networks (4G) have the challenging target of The next generation mobile communication networks (4G) have the challenging target of providing a peak data rate of 1 Gigabit per second local area and 100 Megabit per second wide area.
Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion (Routledge Studies in Rhetoric and Communication)
by Alex C. ParrishRhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior – how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behavior in nature. Human and nonhuman animals, and even some plants, persuade to survive - to live, love, and cooperate. That this broad spectrum of rhetorical behavior exists in the animal world demonstrates how much we can learn from evolutionary biology. By incorporating scholarship on animal signaling into the study of rhetoric, the author explores how communication has evolved, and how numerous different species of animals employ similar persuasive tactics in order to overcome similar problems. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.
Add Audio and Video to Your Site: The Mini Missing Manual
by Matthew MacdonaldNothing spices up websites like cool sound effects (think ker-thunk as visitors press a button) or embedded videos. Think you need a programmer to add sizzle to your site? Think again. This hands-on guide gives you the techniques you need to add video, music, animated GIFs, and sound effects to your site. This Mini Missing Manual is excerpted from Creating a Web Site: The Missing Manual.
The ADD Hyperactivity Handbook For Schools
by Harvey C. ParkerIf you've ever wanted to take dynamic and vibrant digital photos of your favorite band in concert, but aren't sure how to tackle such obstacles as approaching the stage, tricky lighting situations, or even what equipment to use, then look no further!Concert and Live Music Photographyis a comprehensive guide to shooting live music performances, providing you with the right information on equipment, camera settings, composition, and post-processing to get the best out of each performance shot. J. Dennis Thomas, whose work has appeared in such magazines as Rolling Stone, SPIN, and Country Weekly, shares tips on lighting, common problems, etiquette, and recommended camera settings for shooting in a variety of different venues, including clubs, bars, outdoor concerts, theatres, stadiums, and arenas. He also explains how to get the right credentials to get you closer to each performance.Jam packed with over160 photos from today's top concerts, this book will not only give you the information you need to start taking rockin' photos of your favorite musicians, but will spark your creativity when you're anticipating the next shot.For the on-the-go photographer, a cool companion website features additional tips, venue troubleshooting, and an equipment checklist when you need to think on your feet while running to another gig.
Addressing Emerging Trends to Support the Future of Criminal Justice: Findings of the Criminal Justice Technology Forecasting Group
by John S. Hollywood Dulani Woods Andrew Lauland Brian A. Jackson Richard SilberglittThe Criminal Justice Technology Forecasting Group (CJTFG) deliberated on the effects that major technology and social trends could have on criminal justice in the next two to five years and identified potential responses. This report captures the results of the group’s meetings and initiatives, presents the emerging trends and highlights of the group’s discussion, and presents the results of analyses to assess connections between the trends.
Addressing Health Inequalities through Community Media: The Transformative Power of Voice and Agency
by Fazal MalikThis book explores the efforts of marginalized communities to address the health inequalities that characterize life in many deprived areas of post-industrialized cities in the UK. Spread over six chapters, the book maps the role of small-scale and community-based media in contextualizing a link between people’s experiences and expression to validate marginalized points of view. It takes an ethnographic approach and demonstrates that a multi-agency and faith-based community broadcasting initiative can be an empowering platform for communicative interaction.
Addressing the Challenges in Communicating Climate Change Across Various Audiences (Climate Change Management)
by Walter Leal Filho Bettina Lackner Henry McGhieThis book offers a concrete contribution towards a better understanding of climate change communication. It ultimately helps to catalyse the sort of cross-sectoral action needed to address the phenomenon of climate change and its many consequences. There is a perceived need to foster a better understanding of what climate change is, and to identify approaches, processes, methods and tools which may help to better communicate it. There is also a need for successful examples showing how communication can take place across society and stakeholders. Addressing the challenges in communicating to various audiences and providing a platform for reflections, it showcases lessons learnt from research, field projects and best practices in various settings in various different countries. The acquired knowledge can be adapted and applied to other situations.
Adiós to My Parents
by Héctor Aguilar CamínIt all begins with a faded photograph taken in Chetumal, Mexico in 1938, portraying Emma and Héctor, the parents of Héctor Aguilar Camín, as newlyweds. The author is moved to investigate his family origins, driven by a search for both a familial and personal identity. Adiós to My Parents is a painfully personal story about the need for a narrative that tells you where your grandparents come from, how your parents met, why they married or separated, why they were who they were and why you are who you are. In impeccable, moving prose, Héctor Aguilar Camín delves into his past as far as he can go, reflecting on how fate has lead him back to his parents, whom he hasn't seen for decades, on two different floors of a hospital where they both are ailing.
Adobe Indesign Classroom In A Book (2021 Release)
by Kelly Anton Tina DeJarldThe fastest, easiest, most comprehensive way to learn Adobe InDesign Classroom in a Book®, the best-selling series of hands-on software training workbooks, offers what no other book or training program does -- an official training series from Adobe, developed with the support of Adobe product experts. Adobe InDesign Classroom in a Book (2021 release) contains 15 lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. This book will also help experienced InDesign users elevate their skills, understand best practices, and learn about new features. Purchasing this book includes valuable online extras. Follow the instructions in the book’s “Getting Started” section to unlock access to: Downloadable lesson files you need to work through the projects in the book Web Edition containing the complete text of the book, interactive quizzes, and videos that walk you through the lessons step by step What you need to use this book: Adobe InDesign (2021 release) software, for either Windows or macOS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe InDesign software.
Adult Interactive Style Intervention and Participatory Research Designs in Autism: Bridging the Gap between Academic Research and Practice (Routledge Research in Special Educational Needs)
by Lila KossyvakiRegardless of their cognitive and linguistic abilities, people with autism can often find it difficult to develop basic communicative skills that are necessary to gain full control over their environment and maintain their independence. Building on the author’s own cutting-edge research, Adult Interactive Style Intervention and Participatory Research Designs in Autism examines the impact that the interactive style of neurotypical individuals could have on the spontaneous communication of children with autism. This book provides clear and detailed guidance on how to conduct research into autism in real-world settings such as schools and homes. Kossyvaki critically evaluates a wealth of relevant case studies and focuses on a number of methodological issues that researchers are likely to face when carrying out research of this complex nature. The author walks the reader through present literature on the importance of spontaneous communication and the atypical way that this tends to develop in autism, before bringing the results of her own research to bear on the question of how the interactive styles of neurotypical individuals can impact on the spontaneous communication of people with autism. Adult Interactive Style Intervention and Participatory Research Designs in Autism is essential reading for academics, researchers, and postgraduate students in the fields of special educational needs, inclusion, autism, research methods, and educational and clinical psychology.