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The Complete Idiot's Guide to Memes: Find Out What Makes an Idea Catch On
by Damon Brown John GundersThe ways of memes. Memes are "viruses of the mind"—symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot's Guide® to Memes explains how memes work, how they spread, and what memes tell us about how we make sense of our world. • First book to cover all types of memes, including viral memes in the digital age • Features the Most Influential Memes in History and the Ten Biggest Internet Memes
The Complete Idiot's Guide to Modern Manners Fast-Track: The Essential Advice You Need to Play Nice—and Deal with Those Who Don’t
by Jim Weber Mary MitchellTechnology is changing society faster than anyone could have imagined even a few short years ago. People share intimate details to hundreds of acquaintances online, yet they are stumped when it comes to writing a simple thank-you note. They talk, text, and surf on their phones constantly but seem oblivious to the needs of the people who are right in front of them. The Complete Idiot's Guide® to Modern Manners, Fast Track, helps people navigate the uncertain waters of modern social behavior and gives them tips for overcoming the most common miserable moments they're likely to encounter. In it, readers learn how to: Make a good first impression in person, over the phone, in print, and online. Practice good table manners in a world of buffets, informal meals, and a proliferation of restricted diets. Get along with neighbors and their pets, kids, habits, and hobbies. Maintain harmony in the office despite the more casual nature of the workplace. Master the social possibilities of online networking, texting, and smartphones while avoiding embarrassing faux pas. Whip out the old-fashioned pen for written correspondence that makes an impact. Communicate comfortably in person, including small talk, defusing tense situations, and avoiding subjects that are still too uncomfortable for polite conversation. Navigate the difficult situations that arise when traveling and out on the town. Maintain genuine respect for others' differences and disabilities. Be the model of manners at celebrations of life's milestone moments, including weddings and births. Get the right answer to all gift quandaries People are busy and no longer have the time or inclination to comb through Emily Post. This quick book helps readers get the answers they need so they can get on with life.
The Complete Idiot's Guide to Persuasion: Win People Over with Effective Communications Skills
by Steve Booth-ButterfieldGet your way . . . the smart way. Persuasion is the art of changing the way people think, feel, and act through the use of language. The Complete Idiot's Guide® to Persuasion provides strategies for the readers to master the art of persuasion in a positive manner. By using time-honored tools of communication, body language, and psychology, readers can use persuasion to do good things like convince kids to eat their veggies, women to get annual mammograms, and couples to communicate without arguing.• A practical book based on sound academics to help communications and psychology majors as well as businesspeople, salespeople, performers, teachers, and parents• Tips and tactics for writers and public speakers
The Complete Idiot's Guide to Pinterest Marketing: Tap into Key Markets Using the Hottest Social Media Image-Sharing Site
by Barbara Boyd Christine MartinezPinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images. Develop a Pinterest marketing strategy and integrate it with other online and offline presences. Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy. Create pins that get repinned. Grow a following organically and understand the importance of whom a brand follows. Engage an audience through contests, collaborative boards, and more. Determine who in the organization will pin, or whether to outsource it. Gauge and quantify the success of a brand's marketing efforts on Pinterest.
The Complete Idiot's Guide to Power Words: The Right Words for Successful Negotiation and Persuasion
by Scott SnairAt a loss for words The gift of understanding power words and phrases will allow readers to set themselves apart, be more assertive, and impress and inspire others. The Complete Idiot's Guide® to Power Words also discusses how to develop and encourage clear-headed attention between parties, proactive listening techniques, genuine interest, and open-mindedness. Engaging in the craft of utilizing power words and phrases makes readers more important-and more influential.• Word power books continue to be popular• Provides practical, step–by–step advice for learning the words and phrases that will make all the difference when arguing a point
The Complete Idiot's Guide to Publishing Children's Books, 3rd Edition
by Harold D. UnderdownHere is the comprehensive guide to writing, publishing, and selling for the ever-expanding and always exciting children&’s market—now in a new and updated third edition. • Includes new chapters on self-publishing and on "how to choose a how-to," plus revision and updates throughout • Offers practical advice on getting started--and on dealing with out-of-print books • Covers picture books, chapter books, nonfiction, middle-grade and young novels, and common formats and genres • Reveals what happens inside a children's publishing company, and provides guidance in working with an editor • Sample cover and query letters, manuscript format, glossary, and recommended resources in an extensive appendix • Plus information on agents, contracts, copyright, marketing, and more&“Honest and precise… everything about writing for children there is to know.&”—Jane Yolen, author
The Complete Idiot's Guide to Publishing Science Fiction
by Cory Doctorow Karl SchroederYou'd like to write science fiction. Maybe you already write the stuff but haven't had any sales yet. This section can help you start out on the road to success. <P><P> There are two things you must accomplish to become a successful SF writer: become a writer of entertaining and thought-provoking stories, and market those stories successfully to a large audience. <P><P> We'll look at how you can take steps toward both these goals, by easing you into the process of writing, and showing you how to plug into the SF writing and reading communities. <P><P> The author of this book donated a digital copy to Bookshare.org. Join us in thanking Cory Doctorow for providing his accessible digital book to this community.
The Complete Idiot's Guide to Reading Body Language: Everything You Need to Understand What People Aren’t Saying
by Susan ConstantineUsing both photos and line art, The Complete Idiot's Guide® to Reading Body Language reveals and explains the visual tells to be found in faces, eyes, and lips; the positions of hands, arms, and legs; stances; gestures; the uses of everyday objects; and more. Additionally, strategies to elicit body language are detailed as well.
The Complete Idiot's Guide to Social Media Marketing, 2nd Edition
by Jennifer AbernethyThe Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the AuthorQ: How has social media marketing changed business and personal lives?A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on.Q: What has been the most challenging part of utilizing social media?A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number.Q: What has worked the best and worst thus far?A: Facebook because of it&’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group.Q: How can a person searching for a job use social media marketing?A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them!Q: What is the newest thing since Twitter?A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!
The Complete Idiot's Guide to Success as a Professional Speaker
by Thomas A. LiskGet the gift of gab. In this guide, readers will find indispensable information on how to pursue public speaking as a full- or part-time career. Written by a 30-year veteran public speaker and bureau chief, this book shares details, advice, and insider tips on how to prosper in this highly competitive and lucrative field. Expert author in a rapidly growing field Contains inside tips on every aspect of speaking professionally Clear and practical information about how to set up a professional speaker's business and promote it Suggestions for extra goods and services for additional revenue Features event planning and organizing strategies and instructive anecdotes from the field
The Complete Idiot's Guide to the Perfect Job Interview, 3rd Edition
by Marc DorioHow to ace an interview in today&’s competitive job market. Career human resources expert Marc Dorio knows how the system works and how it has changed with the advent of Internet interviews, video conferences, and electronic resumés. In this new edition, he teaches job seekers how to respond to obscure, difficult questions; research salary ranges and negotiate; pull together a resumé package; present their skill set and experience to best effect; follow up after the usual &“thank you&” note; and dozens of other inside tips. • From a human resources expert. • Strong sales record for past editions. • Most current information available. • Specific details about each step in the process.
The Complete Idiot's Guide to the Perfect Resume, 5th Edition: Give Your Resume a Professional Makeover—and Stand Out from the Pack
by Susan IrelandResumé: revamped for the times, technology, and the recession . . . The recession has made finding a job harder than ever. Everything now takes place online, and a resumé's preparation is different than even a few years ago. This new edition has changed with the times, focusing on what's most important in an electronic resumé. Full of successful resumé samples and cover letters, the book also focuses on the key words and phrases that will bring readers' resumés to the top of the HR pile. • More than 100 samples of real-life resumés and cover letters, many of them new • Founded in real-life experience without the rigid resume-writing rules of other guides • Ideal for all job seekers, from new grads to the laid off worker, new mothers to senior citizens
The Complete Idiot's Guide to the Right Words for Any Occasion
by Marylou Ambrose Veronica DeislerYour thoughts are worth more than a penny. You&’re no idiot, of course. You know words possess tremendous power. But expressing your feelings during special events or difficult situation requires more than a clichéd greeting-card sentiments. The Complete Idiot&’s Guide® to the Right Words for Any Occasion shows you exactly how to spell it out—in your own words. In this Complete Idiot&’s Guide®, you get: • Over 250 sample notes for the moments that touch people&’s lives, from wedding and anniversaries to birthdays and graduations. • Inspiration quotes to help you add just the right sentiment when you can&’t find your own words. • Guidance on what to say—and what not to say—during hard times. • Great ways to share your special message with people of all ages and faiths.
The Complete Idiot's Guide to WordPress: Find Your Very Own Place in the Blogosphere
by Susan GuneliusTake advantage of the #1 blog publishing application. With more than 22 million users worldwide, WordPress is the #1 blog WordPress publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize, manage, and share their WordPress blogs with the world.
The Complete Idiot's Guide to Writing a Novel, 2nd Edition: Make Your Dream of Writing a Novel Come True
by Tom MonteleoneA completely updated guide for first-time novelists Completely revised to include new interviews with best-selling authors; more detailed information on writing genre fiction from paranormal romance to cozy mysteries; and everything a writer needs to know about self-publishing and ebooks to get started. The Complete Idiot's Guide® to Writing a Novel, Second Edition, is an indispensable reference on how to write and publish a first novel. • Expert author with over thirty published novels • Includes interviews with new best-selling novelists • Features new material on writing genre fiction and self-publishing
The Complete Idiot's Guide to Writing For Young Adults
by Deborah PerlbergThis comprehensive guide introduces aspiring storytellers to the ins and outs of writing fiction and nonfiction for young adults. Information includes an overview of writing, from dialogue and point of view to plot, setting, and character construction; choosing an agent and publisher; marketing the finished work; and more. - Written by an experienced author who has written, edited, and published books for young adults. - Features writing exercises, anecdotes, and insider information. - YA is a popular and lucrative genre for aspiring and seasoned authors alike, both in fiction and nonfiction.
The Complete Idiot's Guide to Writing Nonfiction: Essential Information on Researching, Organizing, and Writing Narrative Nonficti
by Christina BoufisNarrative nonfiction, also known as creative nonfiction or literary nonfiction, is true stories told using literary techniques and creativity. Narrative nonfiction essays are often featured in magazines such as Esquire, The New Yorker, Vanity Fair, and Harper's. Book-length narrative nonfiction works have grown in popularity since Truman Capote published In Cold Blood in 1965. Nonfiction works such as Into Thin Air, The Orchid Thief, The Perfect Storm, and Seabiscuit have smashed sales records and brought the genre into focus for the mainstream. With the rise of self-publishing and blogs comes a new generation of writers who want to tell their stories to a wider audience. The Complete Idiot's Guide® to Writing Nonfiction gives narrative nonfiction writers the instruction and tools they need to elevate their storytelling to an art form that appeals to more readers. In this book readers learn: What narrative nonfiction is. The literary building blocks of narrative nonfiction. How to research nonfiction subjects. Tricks for remembering details of events from one's own life story. How to conduct interviews for a book or article. How to find inspiration when writing nonfiction stories. Word choice and grammar help. How to overcome roadblocks such as stalled motivation and inhibitions when writing about real, living people. How to craft several types of narrative nonfiction by example. How to find markets for their work and get published. In addition, author Christina Boufis interviews successful narrative nonfiction writers in many subgenres and gets their insights on what inspires them and how they overcome their own obstacles.
The Complete Idiot's Mini Guide to Creating Your Own Wordpress.Com Blog
by Clinton BonnerLearn how to create your own Wordpress.com blog with this helpful guide! The Complete Idiot&’s Mini Guide to Creating Your Own Wordpress.com Blog gives user-friendly, step-by-step directions for building a successful blog. Topics covered include how to coding a blog theme, publishing posts, as well as installing additional beneficial applications.
The Complete Idiot's Mini Guide to Robert's Rules Scripts for Meetings
by Nancy SylvesterThe whens, hows and whys of keeping order.Robert's Rules have long been the ultimate guide for running meetings and outlining procedures. The Complete Idiot's Guide(r) to Robert's Rules Scripts for Meetings, teaches readers everything from the ladder of motions to how to use Robert's Rules for any size or type of meeting or political caucus.This book includes sample minutes, a sample agenda, and scripts for every type of meeting situations.
Complete Write a Novel Course: Your complete guide to mastering the art of novel writing
by Will BuckinghamLEARN HOW TO WRITE A NOVEL WITH THIS COMPLETE, PRACTICAL COURSE.Designed to take you from the moment you first put pen to paper right through to the process of contacting publishers (or uploading an ebook file) and promoting your book, this is the most important book on writing that you'll ever read. It introduces you to the craft of fiction writing, the art of words and the way in which to use them. It gives you inspiration, ideas and practical advice.It gives you the background and the skills you'll need to succeed.Unlike other books on the market, however, it also helps you begin to critique your own work, meaning that at every step of the writing process you'll be producing the best art you can. There are plenty of other essential writing tools in this book, as well, including techniques for overcoming writer's block; with nearly a quarter of the book focussing on how to get published, how to publish yourself, which courses you do - and don't - need, the nuts and bolts of competitions and festivals and the importance of social media, this really is the most comprehensive companion to the subject available.ABOUT THE SERIESThe Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated children's books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.
Complete Your Book Proposal in 5 Days: Your Path to Successful Book Publishing Starts Here
by Paul MikosA successful book starts with a great book proposal. Tired of being rejected by publishers and agents? The problem probably isn’t your book--it’s your book proposal. Give your book proposal a professional makeover in just five days with insider ’s advice from the publishers themselves! Based on a template developed by editors at one of the world’s largest publishers, Complete Your Book Proposal in 5 Days is your step-by-step guide to writing and submitting a book proposal that grabs attention by shining the best possible light on your manuscript. Get started today and get your book out of the slush pile and into bookstores!
Complex Conjugate Matrix Equations for Systems and Control (Communications and Control Engineering)
by Ying Zhang Ai-Guo WuThe book is the first book on complex matrix equations including the conjugate of unknown matrices. The study of these conjugate matrix equations is motivated by the investigations on stabilization and model reference tracking control for discrete-time antilinear systems, which are a particular kind of complex system with structure constraints. It proposes useful approaches to obtain iterative solutions or explicit solutions for several types of complex conjugate matrix equation. It observes that there are some significant differences between the real/complex matrix equations and the complex conjugate matrix equations. For example, the solvability of a real Sylvester matrix equation can be characterized by matrix similarity; however, the solvability of the con-Sylvester matrix equation in complex conjugate form is related to the concept of con-similarity. In addition, the new concept of conjugate product for complex polynomial matrices is also proposed in order to establish a unified approach for solving a type of complex matrix equation.
A Complex Fate: William L. Shirer and the American Century (ISSN)
by Ken CuthbertsonWilliam Shirer (1904-1993), a star foreign correspondent with the Chicago Tribune in the 1920s and ’30s, was a prominent member of what one contemporary observer described as an extraordinary band of American journalists, "some with the Midwest hayseed still in their hair," who gave their North American audiences a visceral sense of how Europe was spiralling into chaos and war. In 1937, Shirer left print journalism and became the first of the now legendary "Murrow boys," working as an on-air partner to the iconic CBS broadcaster Edward R. Murrow. With Shirer reporting from inside Nazi Germany and Murrow from blitz-ravaged London, the pair built CBS’s European news operation into the industry leader and, in the process, revolutionized broadcasting. But after the war ended, the Shirer-Murrow relationship shattered. Shirer lost his job and by 1950 found himself blacklisted as a supposed Communist sympathizer. After nearly a decade in the professional wilderness, he began work on The Rise and Fall of the Third Reich. Published in 1960, Shirer's magnum opus sold millions of copies and was hailed as the masterwork that would "ensure his reputation as long as humankind reads." Ken Cuthbertson's A Complex Fate is a thought-provoking, richly detailed biography of William Shirer. Written with the full cooperation of Shirer’s family, and generously illustrated with photographs, it introduces a new generation of readers to a supremely talented, complex writer, while placing into historical context some of the pivotal media developments of our time.
A Complex Fate
by Morley Safer Ken CuthbertsonWilliam Shirer (1904-1993), a star foreign correspondent with the Chicago Tribune in the 1920s and '30s, was a prominent member of what one contemporary observer described as an extraordinary band of American journalists, "some with the Midwest hayseed still in their hair," who gave their North American audiences a visceral sense of how Europe was spiralling into chaos and war. In 1937, Shirer left print journalism and became the first of the now legendary "Murrow boys," working as an on-air partner to the iconic CBS broadcaster Edward R. Murrow. With Shirer reporting from inside Nazi Germany and Murrow from blitz-ravaged London, the pair built CBS's European news operation into the industry leader and, in the process, revolutionized broadcasting. But after the war ended, the Shirer-Murrow relationship shattered. Shirer lost his job and by 1950 found himself blacklisted as a supposed Communist sympathizer. After nearly a decade in the professional wilderness, he began work on The Rise and Fall of the Third Reich. Published in 1960, Shirer's magnum opus sold millions of copies and was hailed as the masterwork that would "ensure his reputation as long as humankind reads." Ken Cuthbertson's A Complex Fate is a thought-provoking, richly detailed biography of William Shirer. Written with the full cooperation of Shirer's family, and generously illustrated with photographs, it introduces a new generation of readers to a supremely talented, complex writer, while placing into historical context some of the pivotal media developments of our time.
Compliance als Treiber von Reputation: Eine empirische Analyse der Wirkung von Compliance-Kommunikation auf die Unternehmensreputation in Medien
by Ellen Dietzsch-LohbeckCompliance hat nach großen Wirtschaftsskandalen, wie Korruption bei Siemens und dem Abgasskandal in der deutschen Automobilindustrie, Einzug in fast jedes Unternehmen gehalten. Der Wert von Compliance wird häufig nicht nur darin gesehen, vor Rechtsverstößen und Fehlverhalten zu schützen, sondern auch den guten Ruf zu fördern. Das Buch beleuchtet die Frage, ob es sich für Unternehmen im Hinblick auf ihre Reputation in den Medien lohnt, Compliance als Thema in der Unternehmenskommunikation zu verankern. Anhand einer Fallstudie mit drei Automobilherstellern untersucht Ellen Dietzsch-Lohbeck die externe Kommunikation der Unternehmen zu Compliance. Ferner geht sie der Frage nach, ob die Compliance-Kommunikation der Unternehmen einen Einfluss auf die Wirtschaftsberichterstattung und auf die Medienreputation in drei überregionalen Tageszeitungen in Deutschland ausübt. Damit hat Ellen Dietzsch-Lohbeck erstmals das Thema Compliance in der externen Unternehmenskommunikation umfassend untersucht. Sie hat auch analysiert, wie Zeitungen das Thema Compliance bei Unternehmen darstellen und welche Medienreputation sie dabei vermitteln.