- Table View
- List View
The Complete Idiot's Guide to Branding Yourself: Tips and Techniques for Showing Who You Are and What You Can Do
by Ray Paprocki Sherry Beck PaprockiA brand new look at a time-tested business practice Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: • An in-depth understanding of the principles of successful brand building-in any context • Practical tools to build and manage powerful relationships • Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both • Advanced techniques to continually refine your unique personal brand
The Complete Idiot's Guide to Closing the Sale: Close More Sales—Without the Pressure or Manipulation
by Keith RosenTraditional and gimmicky closing techniques are dead. Never be scared or reluctant to ask for the sale again and enjoy the confidence and peace of mind in knowing you have a process that works. Tap into Keith Rosen&’s unique, permission-based approach to having a selling conversation with your prospects that fits your style rather than having to &“pitch and close.&” This book gives you the edge over your competition by showing you, step-by-step, how to get to &“yes&” more often by aligning your selling approach with the prospect&’s preferred buying process and communication style without any pressure, manipulation, or confrontation. You&’ll also get exactly what to say in any selling situation, as well as the dialogue that the world&’s greatest salespeople use to defuse objections, ask for the sale, and close the deal. Plus, more than 100 case studies, templates, and scripts you can use with Keith&’s powerful process-driven selling approach. Discover:- The five steps that make your sales presentations objection-proof. - A step-by-step system that prevents cancellations, improves client retention, and boosts referrals. - Proven, permission-based closing strategies that get more prospects to &“yes.&”- The real reasons for price objections and why dropping your price will lose the sale. - Three steps to defuse every objection, especially the ones you create.- Questions you&’re not asking that turn more prospects into clients. - Effective negotiation strategies. - A proven method to boost your confidence and self-esteem—permanently.
The Complete Idiot's Guide to Coping With Difficult People
by Arlene UhlEasy ways of dealing with difficult people. Psychotherapist Arlene Matthews Uhl offers the most effective strategies for dealing with difficult people—from strangers and co-workers to friends and family—by characterizing the four major types and revealing specific methods to cope with them in every aspect of life. - Jargon-free, practical advice and strategies—for home and at work. - Unique approach based on behavioral patterns, not simply personality types. - Includes tactics on diffusing tense encounters in any situation. - Features tips for &“cutting the cord&” when personal relationships become too difficult.
The Complete Idiot's Guide to Creating a Social Network
by Angela CrockerGet connected The Complete Idiot's Guide® to Creating a Social Network takes reader through the technical aspects of creating a successful site-and addresses the responsibilities involved in running one. • Covers how to build and maintain a website through a white label service such as GroupSite or Ning, and by using customized software for creating one's own network • Addresses such issues as privacy, authenticity, fostering participation, quality versus quantity, moral and ethical guidelines, and much more • Americans now average more than six hours per month on social networks, with an active unique social network audience estimated to be from 149 million—up 29 percent from 2009 • Ad revenue taken in by social networking sites is growing rapidly, and many people and companies are looking for ways to get in on this growth
The Complete Idiot's Guide to Enhancing Self-Esteem
by Mark WarnerYou&’re no idiot, of course. You know there are moments when you have been creative, attractive, and even intelligent. But when it comes to sizing yourself up in the mirror, stepping onto a scale to get weighed, or socializing at a party full of extroverts, you feel like a wallflower that hasn&’t been watered in years. Don&’t just stand there with your head in the sand! The Complete Idiot&’s Guide® to Enhancing Self-Esteem shows you how to break through negativity, open yourself to risk and change, and move toward a richer and more integrated life. In this Complete Idiot&’s Guide®, you get: • Straightforward questions that will inspire you to look deeper within yourself. • Self-quizzes that will help you see the &“real you&” more clearly. • Inspirational thoughts and poems. • Insights drawn from the experiences of others. • Common-sense advice on what to do when feeling insecure.
The Complete Idiot's Guide to Enhancing Your Social IQ: Simple Strategies for Developing Your “Social Brain”
by Gregory P. KorgeskiSimple steps to connecting with others. Now readers can raise their social intelligence quotient with a little self-knowledge and practice. Beginning with a series of short quizzes that generate a personal social profile, this guide explains how readers can enhance their ability to create and sustain mutually enriching relationships, make friends, and build a rich social network. • &“Social intelligence&” is the new buzz word in the psychology of relationships. • Includes social personality quizzes. • Hot, new self-help topic. • Author Gregory Korgeski, PhD, has more than 30 years of experience as a licensed psychologist.
The Complete Idiot's Guide to Etiquette, 2e
by Mary MitchellYou&’re no idiot, of course. You know how important it is to handle sticky situations with tact and poise, and that it&’s downright rude to talk with your mouth full or slurp your soup. You&’re always careful to mind your manners, but when you have to make an introduction or attend a business banquet, you feel like a blundering buffoon. Don&’t take your name off the social register just yet! The Complete Idiot&’s Guide® to Etiquette, Second Edition, will show you how to be polished, polite, and professional, whether you&’re at home, at work, or at play. In this Complete Idiot&’s Guide®, you get: • Simple solutions to common dining dilemmas. • Easy-to-follow gift-giving guidelines. • Foolproof ways to prepare a wedding. • Invaluable tips on sports and travel etiquette.
The Complete Idiot's Guide to Facebook, 3rd Edition: Stay on Top of the Latest Changes with This Up-to-Date Edition
by Joe Kraynak Mikal E. BelicoveFacebook is by far the most popular social networking site, but it is not as user-friendly as the service would like people to think. It leaves many users scratching their heads over even the most fundamental features, such as the difference between their Wall and their News Feed. And Facebook's help system is woefully inadequate. The Complete Idiot's Guide® to Facebook, Third Edition, gets readers registered and touring Facebook in the very first chapter and never lets up as it reveals the features that have made Facebook so amazingly popular. Users discover how to:- Flesh out and protect the all new personal profile- Track down long lost friends, family members, and classmates- Communicate via status updates, email, and chat- Share photos and video- Make the best use of the new Timeline feature- Take advantage of Facebook's new location-based functionality- Schedule real world get-togethers and send out invitations- Share common interests in groups- Play games- Understand Facebook's dizzying array of privacy options that dictate who sees one's content- Buy and sell stuff in the Facebook Marketplace, and more.Readers also learn how to tap the power of Facebook for more than simply personal use-such as personal branding; marketing a business, product, service, or non profit; or promoting a worthy cause.
The Complete Idiot's Guide to Facebook Marketing: Power Up Your Social Media Strategy on the World’s Largest Platform
by Damon Brown John Wayne ZimmermanCovers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
The Complete Idiot's Guide to Journalism: An Insider Look at the Media Revolution—and Your Place in It
by Christopher K. PassanteBreaking news! This is like having J-school in a book. In recent years, news reporting has dramatically changed. While the basic &“who, what, when, where, and why&” of journalism is still relevant, aspiring journalists are now asking &“how?&” The 21st century of blogs, instant internet access, and 24-hour news shows with minute–by–minute updates has made reporting a whole new—and very competitive—business. Here, a newspaper veteran answers every question about the new world of journalism, and explores every possibility for success.• Covers TV, radio, magazine, newspaper, e-zine, podcast, and internet reporting• Includes a resource list of media outlets, schools, and university programs• Explores different angles for approaching hard news, entertainment, weather, or sports
The Complete Idiot's Guide to LinkedIn: Develop Your Business or Career with the Preeminent Professional Network
by Susan GuneliusDevelop your business or career with the pre-eminent professional network Most people who are new to LinkedIn don't intuitively recognize the potential of the site when it comes to promoting a business, finding a job/project (or being found for one), or raising money for a business venture. The Complete Idiot's Guide® to LinkedIn goes beyond the usual "how to set up and account" and "create a profile" to help readers become LinkedIn super-users and get the most out of the website based on their individual goals. The book provides new users with clear and detailed guidance on: • Filling out the various parts of the LinkedIn profile, customizing it to meet specific professional goals • The right and wrongs ways of doing things on LinkedIn-especially helpful to those used to Facebook• Finding the right people, making the right introductions, and growing and managing networks • Finding and communicating with LinkedIn Groups to help achieve individual business goals • Specific suggestions for using LinkedIn to find a job, market a business, raise capital, and increase sales
The Complete Idiot's Guide to Meeting & Event Planning, 2E
by Lynn Johnson Golabowski Robin E. CravenYou&’re no idiot, of course. You know you can&’t throw a corporate function together overnight—especially if you want to impress clients, shareholders, and upper management. Whether you&’re prepared to tackle the task yourself or you&’re considering hiring a professional, you want your event to be a stellar occasion to remember. The Complete Idiot&’s Guide® to Meeting and Event Planning, Second Edition, will show you how to organize any company gathering on time and on budget, whether you&’re hosting 10 or 10,000. In this revised and updated Complete Idiot&’s Guide®, you get: • Up-to-date information on planning and budgeting software, phone and data lines, audio and video, and satellite bookings. • Expanded coverage on international conferences—via remote, abroad, or by international components. • Ideas for smoothly dealing with last-minute glitches and crises.
The Complete Idiot's Guide to Memes: Find Out What Makes an Idea Catch On
by Damon Brown John GundersThe ways of memes. Memes are "viruses of the mind"—symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot's Guide® to Memes explains how memes work, how they spread, and what memes tell us about how we make sense of our world. • First book to cover all types of memes, including viral memes in the digital age • Features the Most Influential Memes in History and the Ten Biggest Internet Memes
The Complete Idiot's Guide to Modern Manners Fast-Track: The Essential Advice You Need to Play Nice—and Deal with Those Who Don’t
by Jim Weber Mary MitchellTechnology is changing society faster than anyone could have imagined even a few short years ago. People share intimate details to hundreds of acquaintances online, yet they are stumped when it comes to writing a simple thank-you note. They talk, text, and surf on their phones constantly but seem oblivious to the needs of the people who are right in front of them. The Complete Idiot's Guide® to Modern Manners, Fast Track, helps people navigate the uncertain waters of modern social behavior and gives them tips for overcoming the most common miserable moments they're likely to encounter. In it, readers learn how to: Make a good first impression in person, over the phone, in print, and online. Practice good table manners in a world of buffets, informal meals, and a proliferation of restricted diets. Get along with neighbors and their pets, kids, habits, and hobbies. Maintain harmony in the office despite the more casual nature of the workplace. Master the social possibilities of online networking, texting, and smartphones while avoiding embarrassing faux pas. Whip out the old-fashioned pen for written correspondence that makes an impact. Communicate comfortably in person, including small talk, defusing tense situations, and avoiding subjects that are still too uncomfortable for polite conversation. Navigate the difficult situations that arise when traveling and out on the town. Maintain genuine respect for others' differences and disabilities. Be the model of manners at celebrations of life's milestone moments, including weddings and births. Get the right answer to all gift quandaries People are busy and no longer have the time or inclination to comb through Emily Post. This quick book helps readers get the answers they need so they can get on with life.
The Complete Idiot's Guide to Persuasion: Win People Over with Effective Communications Skills
by Steve Booth-ButterfieldGet your way . . . the smart way. Persuasion is the art of changing the way people think, feel, and act through the use of language. The Complete Idiot's Guide® to Persuasion provides strategies for the readers to master the art of persuasion in a positive manner. By using time-honored tools of communication, body language, and psychology, readers can use persuasion to do good things like convince kids to eat their veggies, women to get annual mammograms, and couples to communicate without arguing.• A practical book based on sound academics to help communications and psychology majors as well as businesspeople, salespeople, performers, teachers, and parents• Tips and tactics for writers and public speakers
The Complete Idiot's Guide to Pinterest Marketing: Tap into Key Markets Using the Hottest Social Media Image-Sharing Site
by Barbara Boyd Christine MartinezPinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images. Develop a Pinterest marketing strategy and integrate it with other online and offline presences. Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy. Create pins that get repinned. Grow a following organically and understand the importance of whom a brand follows. Engage an audience through contests, collaborative boards, and more. Determine who in the organization will pin, or whether to outsource it. Gauge and quantify the success of a brand's marketing efforts on Pinterest.
The Complete Idiot's Guide to Power Words: The Right Words for Successful Negotiation and Persuasion
by Scott SnairAt a loss for words The gift of understanding power words and phrases will allow readers to set themselves apart, be more assertive, and impress and inspire others. The Complete Idiot's Guide® to Power Words also discusses how to develop and encourage clear-headed attention between parties, proactive listening techniques, genuine interest, and open-mindedness. Engaging in the craft of utilizing power words and phrases makes readers more important-and more influential.• Word power books continue to be popular• Provides practical, step–by–step advice for learning the words and phrases that will make all the difference when arguing a point
The Complete Idiot's Guide to Publishing Children's Books, 3rd Edition
by Harold D. UnderdownHere is the comprehensive guide to writing, publishing, and selling for the ever-expanding and always exciting children&’s market—now in a new and updated third edition. • Includes new chapters on self-publishing and on "how to choose a how-to," plus revision and updates throughout • Offers practical advice on getting started--and on dealing with out-of-print books • Covers picture books, chapter books, nonfiction, middle-grade and young novels, and common formats and genres • Reveals what happens inside a children's publishing company, and provides guidance in working with an editor • Sample cover and query letters, manuscript format, glossary, and recommended resources in an extensive appendix • Plus information on agents, contracts, copyright, marketing, and more&“Honest and precise… everything about writing for children there is to know.&”—Jane Yolen, author
The Complete Idiot's Guide to Publishing Science Fiction
by Cory Doctorow Karl SchroederYou'd like to write science fiction. Maybe you already write the stuff but haven't had any sales yet. This section can help you start out on the road to success. <P><P> There are two things you must accomplish to become a successful SF writer: become a writer of entertaining and thought-provoking stories, and market those stories successfully to a large audience. <P><P> We'll look at how you can take steps toward both these goals, by easing you into the process of writing, and showing you how to plug into the SF writing and reading communities. <P><P> The author of this book donated a digital copy to Bookshare.org. Join us in thanking Cory Doctorow for providing his accessible digital book to this community.
The Complete Idiot's Guide to Reading Body Language: Everything You Need to Understand What People Aren’t Saying
by Susan ConstantineUsing both photos and line art, The Complete Idiot's Guide® to Reading Body Language reveals and explains the visual tells to be found in faces, eyes, and lips; the positions of hands, arms, and legs; stances; gestures; the uses of everyday objects; and more. Additionally, strategies to elicit body language are detailed as well.
The Complete Idiot's Guide to Social Media Marketing, 2nd Edition
by Jennifer AbernethyThe Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the AuthorQ: How has social media marketing changed business and personal lives?A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on.Q: What has been the most challenging part of utilizing social media?A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number.Q: What has worked the best and worst thus far?A: Facebook because of it&’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group.Q: How can a person searching for a job use social media marketing?A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them!Q: What is the newest thing since Twitter?A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!
The Complete Idiot's Guide to Success as a Professional Speaker
by Thomas A. LiskGet the gift of gab. In this guide, readers will find indispensable information on how to pursue public speaking as a full- or part-time career. Written by a 30-year veteran public speaker and bureau chief, this book shares details, advice, and insider tips on how to prosper in this highly competitive and lucrative field. Expert author in a rapidly growing field Contains inside tips on every aspect of speaking professionally Clear and practical information about how to set up a professional speaker's business and promote it Suggestions for extra goods and services for additional revenue Features event planning and organizing strategies and instructive anecdotes from the field
The Complete Idiot's Guide to the Perfect Job Interview, 3rd Edition
by Marc DorioHow to ace an interview in today&’s competitive job market. Career human resources expert Marc Dorio knows how the system works and how it has changed with the advent of Internet interviews, video conferences, and electronic resumés. In this new edition, he teaches job seekers how to respond to obscure, difficult questions; research salary ranges and negotiate; pull together a resumé package; present their skill set and experience to best effect; follow up after the usual &“thank you&” note; and dozens of other inside tips. • From a human resources expert. • Strong sales record for past editions. • Most current information available. • Specific details about each step in the process.
The Complete Idiot's Guide to the Perfect Resume, 5th Edition: Give Your Resume a Professional Makeover—and Stand Out from the Pack
by Susan IrelandResumé: revamped for the times, technology, and the recession . . . The recession has made finding a job harder than ever. Everything now takes place online, and a resumé's preparation is different than even a few years ago. This new edition has changed with the times, focusing on what's most important in an electronic resumé. Full of successful resumé samples and cover letters, the book also focuses on the key words and phrases that will bring readers' resumés to the top of the HR pile. • More than 100 samples of real-life resumés and cover letters, many of them new • Founded in real-life experience without the rigid resume-writing rules of other guides • Ideal for all job seekers, from new grads to the laid off worker, new mothers to senior citizens
The Complete Idiot's Guide to the Right Words for Any Occasion
by Marylou Ambrose Veronica DeislerYour thoughts are worth more than a penny. You&’re no idiot, of course. You know words possess tremendous power. But expressing your feelings during special events or difficult situation requires more than a clichéd greeting-card sentiments. The Complete Idiot&’s Guide® to the Right Words for Any Occasion shows you exactly how to spell it out—in your own words. In this Complete Idiot&’s Guide®, you get: • Over 250 sample notes for the moments that touch people&’s lives, from wedding and anniversaries to birthdays and graduations. • Inspiration quotes to help you add just the right sentiment when you can&’t find your own words. • Guidance on what to say—and what not to say—during hard times. • Great ways to share your special message with people of all ages and faiths.