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Contemporary Film History
by William Rod FosterContemporary Film History covers the invention of television in the 1950's through the recent Avatar movie, and is essential to any introductory course in American film-making. Written in an easy-to-read, conversational tone, this book will capture and maintain students' attention with the following features: <P><P> Numerous high-quality photographs Extensive factual research Biographical information on influential visionaries Unique stories on pioneers in the industry <P><P> Contemporary Film History tells the story of movie history as it evolved with technological changes and human experience.
Contemporary Gender Formations in India: In-between Conformity, Dissent and Affect
by Nandini DharThe volume discusses critical issues surrounding the developments in gender movements in the last two decades in India following the Delhi rape case and the ensuing massive protests in December 2012. A critical documentation of some of the key moments surrounding the contemporary gendered formations and radicalisms in South Asia, the chapters span questions of class, caste, sexuality, digital feminisms, and conflict zones. The book looks at anger, protest, and imaginations of resistance. It showcases the ‘new’ visibility that digital spaces have opened up to lend voice to survivors who are let down by traditional justice mechanisms and raises questions regarding ‘individualized’ modes of seeking justice as against traditional ‘collective’ voices that have always been a hallmark of movements. The volume analyses and criticizes the complicity of the state and the court as agents of reinforcing gender violence – an issue that has not been theorized enough by activists and scholars of violence. Further, it also delves into the #MeToo movement and the LoSHA, as both have raised contentious, controversial, and often conflicting debates on the nature of addressing sexual harassment, particularly at the workplace. Calling for further debate and discussions of cyberspace, gender justice, sexual violence, male entitlement, and forms of neoliberal feminism, this volume will be of immense interest to scholars and researchers in the areas of women and gender studies, sociology and social theory, gender politics, political theory, democracy, protest movements, politics, media and the internet, political advocacy, and law and legal theory. It will also be a compelling read for anyone interested in gender justice and equal rights.
Contemporary Issues in Communication, Cloud and Big Data Analytics: Proceedings of CCB 2020 (Lecture Notes in Networks and Systems #281)
by Hiren Kumar Deva Sarma Valentina Emilia Balas Bhaskar Bhuyan Nitul DuttaThis book presents the outcomes of the First International Conference on Communication, Cloud, and Big Data (CCB) held on December 18–19, 2020, at Sikkim Manipal Institute of Technology, Majitar, Sikkim, India. This book contains research papers and articles in the latest topics related to the fields like communication networks, cloud computing, big data analytics, and on various computing techniques. Research papers addressing security issues in above-mentioned areas are also included in the book. The research papers and articles discuss latest issues in the above-mentioned topics. The book is very much helpful and useful for the researchers, engineers, practitioners, research students, and interested readers.
Contemporary Issues In Interpersonal Communication
by Mark P. Orbe Carol J. BruessIn this undergraduate text, Orbe (communication, Western Michigan University) and Bruess (communication studies, University of St. Thomas) introduce core concepts of interpersonal communication and apply them to issues and events relevant to college students. Written in student-friendly language, the text links specific communication practices to issues of culture, power, and technology. Pedagogical features include real news cases and boxes on research opportunities. B&w photos are included in the two-color layout. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
Contemporary Issues in Luxury Brand Management (Mastering Luxury Management)
by Sylvie Studente Eleonora CattaneoThis book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.
Contemporary Journalism in the US and Germany: Agents of Accountability (Cultural Sociology)
by Matthias ReversThis book challenges the idea that Western media systems are becoming more American in the digital age, arguing that journalistic cultures are not only significantly different from each other still but also variably open and resistant to change. Drawing upon extensive field research of political reporters and examination of discourses of journalistic professionalism as well institutional analysis, this book finds that occupational norms and values of journalism in the US are vigorously upheld but in fact relatively porous and malleable. In Germany, by contrast, professional boundaries are rather strong and resilient but treated matter-of-factly. Revers argues that this is both a consequence of institutional arrangements of media systems and historically evolved cultural principles of journalism in both countries which mutually constitute each other.
Contemporary Public Opinion: Issues and the News (Communication Textbook Ser.)
by Maxwell McCombsThis book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.
Contemporary Public Speaking (First Edition)
by Pat Gehrke Megan FoleyA critical guide for public speaking in a diverse, digital world Contemporary Public Speaking builds students’ confidence as speakers, inviting them to view their intersectional identities as the very strengths that give them power and purpose in public speaking. Every speaker has a unique voice to share, and this textbook equips students with the skills they need to make their voices heard in our diverse and increasingly digital public culture. This purchase offers access to the digital ebook only.
Contemporary Publishing and the Culture of Books (Routledge Literature Companions)
by Alison BaverstockContemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings economic considerations into line alongside creative issues, and examines how employing marketing strategies are utilized to promote and sell books. Sections cover: The standard university-course specifications of contemporary writing, offering an extensive picture of the social, economic, and cultural contexts of these literary genres The impact and status of non-literary writing, and how this compares with certain literary genres as an index to contemporary culture and a reflection of the state of the publishing industry The practicalities and conventions of the publishing industry Contextual aspects of literary culture and the book industry, visiting the broader spheres of publishing, promotion, bookselling, and literary culture Carefully linked chapters allow readers to tie key elements of the publishing industry to the particular demands and features of contemporary literary genres and writing, offering a detailed guide to the ways in which the three core areas of culture, economics, and pragmatics intersect in the world of publishing. Further to being a valuable resource for those studying English or Creative Writing, the volume is a key text for degrees in which Publishing is a component, and is relevant to those aspects of Media Studies that look at interactions between the media and literature/publishing.
The Contemporary Reception of Classical Rhetoric: Appropriations of Ancient Discourse (Routledge Communication Series)
by Kathleen E. WelchResponding to the reassertion of orality in the twentieth century in the form of electronic media such as the telegraph, film, video, computers, and television, this unique volume traces the roots of classical rhetoric in the modern world. Welch begins by changing the current view of classical rhetoric by reinterpreting the existing texts into fluid language contexts -- a change that requires relinquishing the formulaic tradition, acquiring an awareness of translation issues, and constructing a classical rhetoric beginning with the Fifth Century B.C. She continues with a discussion of the adaptability of this material to new language situations, including political, cultural, and linguistic change, providing it with much of its power as well as its longevity. The book concludes that classical rhetoric can readily address any situation since it focuses not only on critical stances toward discourse that already exists, but also presents elaborate theories for the production of new discourse.
The Contemporary Small Press: Making Publishing Visible (New Directions in Book History)
by Georgina Colby Kaja Marczewska Leigh WilsonThe Contemporary Small Press: Making Publishing Visible addresses the contemporary literary small press in the US and UK from the perspective of a range of disciplines. Covering numerous aspects of small press publishing—poetry and fiction, children’s publishing, the importance of ethical commitments, the relation to the mainstream, the attitudes of those working for presses, the role of the state in supporting presses—scholars from literary criticism, the sociology of literature and publishing studies demonstrate how a variety of approaches and methods are needed to fully understand the contemporary small press and its significance for literary studies and for broader literary culture.
Contemporary Storytelling Performance: Female Artists on Practices, Platforms, Presences (Routledge Advances in Theatre & Performance Studies)
by Stephe HarropThis book focuses on a rising generation of female storytellers, analysing their innovation in interdisciplinary collaboration, and their creation of new multimedia platforms for story-led performance. It draws on an unprecedented series of in-depth interviews with artists including Jo Blake, Xanthe Gresham-Knight, Mara Menzies, Clare Murphy, Debs Newbold, Rachel Rose Reid, Sarah Liisa Wilkinson, and Vanessa Woolf, while Sally Pomme Clayton’s reflections on her extraordinary four-decade career provide long-term context for these cutting-edge conversations. Blending ethnographic research and performance analysis, the book documents the working lives of professional storytelling artists. It sheds light on the practices, values, aspirations, and achievements of a generation actively re-defining storytelling as a contemporary performance practice, taking on topics from ecology and maternity to griefwork and neuroscience, while working collaboratively with diverse creative partners to generate new, inclusive presences for a traditionally-inspired artform. This book will be of great interest to students, scholars, and practitioners in drama, theatre, performance, creative writing, education, and media.
Content (The MIT Press Essential Knowledge series)
by Kate EichhornA concise introduction to content and the content industry, from the early internet to the Instagram egg.From the time we roll out of bed to check overnight updates to our last posts, likes, and views of the previous day, we're consuming and producing content. But what does the term &“content&” even mean? When did it become ubiquitous? And at what cost? In this volume in the MIT Press Essential Knowledge series, Kate Eichhorn offers a concise introduction to content and the content industry, examining the far-reaching effects content has on culture, politics, and labor in a digital age. Eichhorn traces the evolution of our current understanding of content from the early internet to the current social mediaverse. The quintessential example of content, she says, is the Instagram egg—an image that imparted no information or knowledge and circulated simply for the sake of circulation. Eichhorn explores what differentiates user-generated content from content produced by compensated (although often undercompensated) workers; examines how fields from art and literature to journalism and politics have weathered the rise of the content industry; and investigates the increasing importance of artists&’ &“content capital&”—the ability of artists, writers, and performers to produce content not about their work but about their status as artists.
Content Analysis: An Introduction to Its Methodology
by Klaus KrippendorffSince the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research—a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.
Content Analysis: An Introduction to Its Methodology
by Klaus KrippendorffWhat matters in people’s social lives? What motivates and inspires our society? How do we enact what we know? Since the first edition published in 1980, Content Analysis has helped shape and define the field. In the highly anticipated Fourth Edition, award-winning scholar and author Klaus Krippendorff introduces readers to the most current method of analyzing the textual fabric of contemporary society. Students and scholars will learn to treat data not as physical events but as communications that are created and disseminated to be seen, read, interpreted, enacted, and reflected upon according to the meanings they have for their recipients. Interpreting communications as texts in the contexts of their social uses distinguishes content analysis from other empirical methods of inquiry. Organized into three parts, Content Analysis first examines the conceptual aspects of content analysis, then discusses components such as unitizing and sampling, and concludes by showing readers how to trace the analytical paths and apply evaluative techniques. The Fourth Edition has been completely revised to offer readers the most current techniques and research on content analysis, including new information on reliability and social media. Readers will also gain practical advice and experience for teaching academic and commercial researchers how to conduct content analysis.
Content Analysis: An Introduction to Its Methodology
by Klaus KrippendorffWhat matters in people’s social lives? What motivates and inspires our society? How do we enact what we know? Since the first edition published in 1980, Content Analysis has helped shape and define the field. In the highly anticipated Fourth Edition, award-winning scholar and author Klaus Krippendorff introduces readers to the most current method of analyzing the textual fabric of contemporary society. Students and scholars will learn to treat data not as physical events but as communications that are created and disseminated to be seen, read, interpreted, enacted, and reflected upon according to the meanings they have for their recipients. Interpreting communications as texts in the contexts of their social uses distinguishes content analysis from other empirical methods of inquiry. Organized into three parts, Content Analysis first examines the conceptual aspects of content analysis, then discusses components such as unitizing and sampling, and concludes by showing readers how to trace the analytical paths and apply evaluative techniques. The Fourth Edition has been completely revised to offer readers the most current techniques and research on content analysis, including new information on reliability and social media. Readers will also gain practical advice and experience for teaching academic and commercial researchers how to conduct content analysis.
The Content Analysis Guidebook
by Kimberly A. NeuendorfContent analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.
The Content Analysis Guidebook
by Kimberly A. NeuendorfContent analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.
Content and Complexity: information Design in Technical Communication
by Michael J. Albers Beth MazurInformation design is an emerging area in technical communication, garnering increased attention in recent times as more information is presented through both old and new media. In this volume, editors Michael J. Albers and Beth Mazur bring together scholars and practitioners to explore the issues facing those in this exciting new field. Treating information as it applies to technical communication, with a special emphasis on computer-centric industries, this volume delves into the role of information design in assisting with concepts, such as usability, documenting procedures, and designing for users. Influential members in the technical communication field examine such issues as the application of information design in structuring technical material; innovative ways of integrating information design within development methodologies and social aspects of the workplace; and theoretical approaches that include a practical application of information design, emphasizing the intersection of information design theories and workplace reality. This collection approaches information design from the language-based technical communication side, emphasizing the role of content as it relates to complexity in information design. As such, it treats as paramount the rhetorical and contextual strategies required for the effective design and transmission of information. Content and Complexity: Information Design in Technical Communication explores both theoretical perspectives, as well as the practicalities of information design in areas relevant to technical communicators. This integration of theoretical and applied components make it a practical resource for students, educators, academic researchers, and practitioners in the technical communication and information design fields.
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
by Rebecca LiebDISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.
Content-Centric Networks: An Overview, Applications and Research Challenges (SpringerBriefs in Electrical and Computer Engineering #0)
by Syed Hassan Ahmed Safdar Hussain Bouk Dongkyun KimThis book introduces Content-Centric Networking (CCN), a networking paradigm that provides a simple and effective solution to the challenging demands of future wired and wireless communications. It provides an overview of the recent developments in the area of future internet technologies, bringing together the advancements that have been made in Information-Centric Networking (ICN) in general, with a focus on CCN. It begins with an introduction to the basics of CCN is followed by an overview of the current internet paradigm and its challenges. Next, an application perspective has been included, where the authors encompass the selected applications for CCN with recent refereed research and developments. These applications include Internet of Things (IoT), Smart Grid, Vehicular Ad hoc Networks (VANETs), and Wireless Sensor Networks (WSNs). The book is a useful reference source for practising researchers, and can be used as supporting material for undergraduate and graduate level courses in computer science and electrical engineering.
Content Marketing: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen
by Stephan HeinrichDieses Buch erkl#65533;rt ganz grundlegend, leicht verst#65533;ndlich und systematisch aufbereitet, was Content Marketing ist und was insbesondere kleine und mittlere Unternehmen davon haben. Denn gerade Selbstst#65533;ndige und mittelst#65533;ndische Unternehmen k#65533;nnen dieses m#65533;chtige Vermarktungswerkzeug zielf#65533;hrend nutzen und damit eine fundierte Basis zur effektiven Kundengewinnung schaffen. Das Prinzip ist einfach: Verwenden Sie Ihr vorhandenes Know-how und geben Sie n#65533;tzliches Wissen an Ihre Wunschkunden. So bauen Sie innerhalb Ihrer Zielgruppe eine dankbare Gefolgschaft auf, die zu zahlenden Kunden entwickelt werden kann - ohne Streuverluste und hohe Marketingkosten. Ein Buch f#65533;r Entscheider, die sich einen schnellen #65533;berblick verschaffen m#65533;chten, und ebenso f#65533;r fachlich Interessierte, die Einblicke in die Taktiken und Kniffe der ,,Macher" gewinnen wollen. Mit einem ausf#65533;hrlichen Glossar, erfolgreichen Praxisbeispielen und wertvollen, inspirierenden Gedankenanst#65533;#65533;en.
Content Marketing für Regionalbanken: So können Genossenschaftsbanken und Sparkassen Kunden gewinnen, binden und begeistern
by Stephan ReichhardDieses Buch beschreibt die Möglichkeiten und Grenzen beim Einsatz von Content Marketing in Sparkassen, Volks- und Raiffeisenbanken und zeigt, wie regionale, mittelständisch geprägte Kreditinstitute von dieser Marketingtechnik profitieren können. Denn: Content Marketing stellt die Grundsätze des traditionellen Marketings auf den Kopf und gewinnt in der Kommunikationspraxis kleinerer wie größerer Unternehmen immer mehr an Bedeutung. Die Grundsätze: hilfreiche Inhalte statt Produktwerbung, Beziehungsaufbau statt Unterbrechung, Kommunikation auf Augenhöhe statt einseitiges Aussenden von Marketingbotschaften. Im Zentrum des Buches steht die Frage, wie ein Content-Marketing-Prozess konkret in einer Regionalbank implementiert werden kann. Mit vielen Interviews und praxisbezogenen Fallbeispielen.
Content Marketing in der Praxis: Ein Leitfaden - Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen
by Claudia HilkerDieses Fachbuch zeigt konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen gekl#65533;rt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen den Weg, wie dieser neuer Vermarktungs-Ansatz, der die Inhalte und Kompetenzen des Produktanbieters in den Vordergrund stellt, die Marketing- und Sales-Kommunikation erfolgreich beleben kann.
Content Marketing Strategy: Harness the Power of Your Brand’s Voice
by Robert RoseDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.