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Consulting Demons: Inside the Unscrupulous World of Global Corporate Consulting
by Lewis PinaultIn this gripping and colorful account of the American dream gone astray, Lewis Pinault provides the essential guidelines on how to get ahead and an enlightening perspective on the brutal infighting that can engulf even the most civilized consulting firm. This stunning exposé of some of the most prestigious and respected names in the business leads you into a world where a client's interests are skillfully subordinated to those of the consultants, where money rules the day, and where principles and morals are unwelcome baggage.Humorous and insightful, this no-holds-barred account takes you behind the scenes of the dehumanizing indoctrination of an academic intellectual into an exploitative -- and exploited -- "global transformation contractor." Featuring new material dealing with the e-consulting industry's boom, bust, and its future, Consulting Demons offers the most complete look at an industry that exacts the highest prices for the most questionable standards of success.
Consumable Texts in Contemporary India
by Suman GuptaThrough what he terms "bibliographical sociology," Suman Gupta explores the presence of English-language publications in the contemporary Indian context their productions, circulations and readerships to understand current social trends. "
Consumer Activism: Promotional Culture and Resistance
by Eleftheria J Lekakis"A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying links between branding and neoliberal culture, consumer practices and social justice." – Professor Mehita Iqani, Stellenbosch University "Eleftheria Lekakis reminds us that as consumers, we can do much more than just buy our way out of social or political problems." – Professor Melissa Aronczyk, Rutgers University Consumption and resistance are entwined. From buying fair-trade, to celebrity advocates for social causes, to subvertising and anti-consumerist grassroots movements, consumer activism is now a key part of our fight for social and environmental justice. This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption. Impassioned and always accessible, Eleftheria Lekakis explores: The media and economic logics which privilege elite activists. The real opportunities to resist and redirect promotional culture. Consumer activism as collective and community-building. The politicisation of celebrity influencers. The centrality of digital media technology. A range of transnational case studies pushing the field beyond the Global North. Consumer Activism: Promotional Culture and Resistance covers the full breadth of theory and practice you need to know. It is an essential resource for understanding, researching and engaging with the global phenomenon of consumer activism. Dr Eleftheria Lekakis is senior lecturer in Media and Communications at the School of Media, Arts, and Humanities at the University of Sussex.
Consumer Activism: Promotional Culture and Resistance
by Eleftheria J Lekakis"A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying links between branding and neoliberal culture, consumer practices and social justice." – Professor Mehita Iqani, Stellenbosch University "Eleftheria Lekakis reminds us that as consumers, we can do much more than just buy our way out of social or political problems." – Professor Melissa Aronczyk, Rutgers University Consumption and resistance are entwined. From buying fair-trade, to celebrity advocates for social causes, to subvertising and anti-consumerist grassroots movements, consumer activism is now a key part of our fight for social and environmental justice. This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption. Impassioned and always accessible, Eleftheria Lekakis explores: The media and economic logics which privilege elite activists. The real opportunities to resist and redirect promotional culture. Consumer activism as collective and community-building. The politicisation of celebrity influencers. The centrality of digital media technology. A range of transnational case studies pushing the field beyond the Global North. Consumer Activism: Promotional Culture and Resistance covers the full breadth of theory and practice you need to know. It is an essential resource for understanding, researching and engaging with the global phenomenon of consumer activism. Dr Eleftheria Lekakis is senior lecturer in Media and Communications at the School of Media, Arts, and Humanities at the University of Sussex.
Consumer Behaviour and Analytics (Mastering Business Analytics Ser.)
by Andrew SmithThe second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.
Consumer Behaviour and Analytics: Data Driven Decision Making
by Andrew SmithConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics or a supplementary text for other marketing modules.
Consumer Culture and the Media
by Mehita IqaniHow did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.
Contact Moments: The Politics of Intercultural Desire in Japanese Male-Queer Cultures
by Katsuhiko SuganumaThis book sheds light on 'contact moments' between Japanese male-queer culture and that of the West in the postwar period, and critiques various contemporary examples of persistent Orientalism and nativism. Focusing on a range of Japanese as well as English male-queer materials including magazines, memoirs and cybertexts, Suganuma shows how the interactions of the two cultures affected the subject formation process of queer selves. The instances examined range from the hentai magazines of the 1950s and their depiction of men who had sex with foreign men (mostly American servicemen); the depiction of race in the magazine Barazoku; John Whittier Treat's memoir of his sabbatical in Japan and his depiction of his own Orientalism; the writings and strategies of OCCUR and Fushimi in the 1990s; and the GJN news site. The author sees the depiction of and reaction to Japanese men who had sex with foreigners in the hentai magazines as part of a larger pattern of representation manifesting gender anxieties among Japanese men (both heterosexual and homosexual) who found themselves feminized by defeat in the war. He draws on Dyer's understanding of whiteness as a flexible default position in his discussion of Barazoku, but argues that in this case Japaneseness is the default position and whiteness is othered. In his final chapter, he argues for an understanding of the activities of GJN also as a space of mediation rather than simply as a wholesale importation of American or 'global gay' culture. Suganuma argues that the binaries of cross-cultural comparison (local/global, Japan/West, acts/identities, and us/them) can be generative and productive as well as repressive and reductive.
Contact and Long-Term Behavior of Current-Carrying Connections in Electrical Power Engineering: Theory and Practice on Behavior, Calculation Approaches, as well as Design and Dimensioning Criteria
by Stephan Schlegel Michael Gatzsche Christian Hildmann Toni IsraelThis book summarizes insights into stationary high-current connections across all voltage levels. These are applied in existing facilities and for new constructions in electrical power engineering, e-mobility, and battery storage technology. Current-carrying stationary connections are indispensable in countless applications. Complex systems often fail due to inadequate or heavily loaded connections. A large number of these connections are assembled and must function reliably over their required lifespan. To ensure this under current demands, correct conductor and coating materials must be chosen, robust design and construction ensured, proper installation guaranteed, and a secured temperature limit for the desired lifespan considering environmental conditions must be known. The book covers theories on contact physics, key conductor and coating materials, factors influencing electrical contact behavior, the relationship between mechanical and electrical contact behavior, aging physics, and long-term behavior under various operating and environmental conditions, along with design criteria for construction. Additionally, it presents approaches to numerically model electrical-mechanical-thermal behavior, introduces evaluation criteria, and outlines qualification testing methods. It serves as a comprehensive reference based on scientific research and practical insights from the past 40 years.
Contactless Healthcare Facilitation and Commodity Delivery Management During COVID 19 Pandemic (Advanced Technologies and Societal Change)
by Stefan Mozar Mousmi Ajay ChaurasiaThis book offers concepts related to communication engineering principles to fight the current Covid situation, by developing contactless need-based solutions. COVID-19, a global pandemic makes us rethink how governments, organizations, and societies around the world can work with minimum or without physical contact. Technologies like artificial intelligence and big data are playing an essential role in responding to the COVID-19 pandemic. This book is a combination of chapters related to imaging and detective technologies used by the experts to fight the COVID-19 pandemic and a combination of interesting content covering the need of hour solutions generated through cutting edge technologies. In the absence of a proper medicine or vaccine, it is quite evident that nutrition plays an important role in the quick recovery of covid patients which must be very carefully planned with proper diagnostics. Data analysis and X-Ray/CT Image analysis by next-generation techniques like deep sensing, machine learning is interesting and useful for research and applied healthcare professionals. Research findings with a focus on diagnostics and reports generated through important data analysis in the book are quite useful and can be referred to by researchers and professionals working in the area of cutting-edge technologies against COVID 19.
Contacts and Contrasts in Cultures and Languages (Second Language Learning and Teaching)
by Barbara Lewandowska-TomaszczykThis volume provides descriptions and interpretations of social and cognitive phenomena as well as processes that emerge at the interface of languages and cultures in the context of contrastive and contact linguistics and media discourse. Different contexts are explored with rich empirical findings and authentic exemplifying materials. The book includes fifteen papers, divided into three parts. Part 1 addresses conceptual reflection on languages and cultures in contact and contrast, while Part 2 focuses on contact linguistics and borrowing. Part 3 discusses cultural and linguistic aspects of media discourses.
Contemporary Challenges in Mediatisation Research (Routledge Studies in Media Theory and Practice)
by Katarzyna Kopecka-PiechThis book focuses on key challenges related to conducting research on mediatisation, presenting the most current theoretical, empirical, and methodological challenges and problems, addressing ignored and less frequently discussed topics, critical and controversial themes, and defining niches and directions of development in mediatisation. With a focus on the under-representation of certain topics and aspects, as well as methodological, technological, and ethical dilemmas, the chapters consider the main critical objections formulated against mediatisation studies and exchange critical positions. Moving beyond areas of common focus – culture, sport, and religion – to emerging areas of study such as fashion, the military, business, and the environment, the book then offers a critical assessment of the transformation of fields and the relevance of new and dynamic (meta)processes including datafication, counter-mediatisation, and platformisation. Charting new paths of development in mediatisation, this book will be of interest to scholars and students of mediatisation, media studies, media literacy, communication studies, and research methods.
Contemporary Chinese Novels in Translation since 1978: Literary Voices from the Periphery (ISSN)
by Yun WuThis book aims to complement the traditional focus of translation studies, which has primarily centered on translating English into other languages. It presents a comprehensive analysis of the reverse translation trajectory, exploring the movement of Chinese literature into the core English literary domain.The book aims to explore the ideological and sociological dynamics that underlie the translation of contemporary Chinese novels. This is achieved through an examination of the translation selection process, translation paratexts, and the roles of translation agents. Case studies are employed to illustrate specific linguistic, literary, and cultural challenges within translation. It dissects the cultural and literary implications of translating genres such as women's writing, science fiction, and Internet literature. The argument presented is that the translation of peripheral literature is indispensable in shaping global literature. Beyond its literary implications, the book identifies the political significance inherent in such reverse translation endeavors. It suggests that the translation of Chinese literature holds notable political interest for the Chinese government, which aims to reshape China's image and bolster the nation's soft power through literary translation.This work will be an essential read to students and scholars of translation studies, comparative literature, and Chinese studies.
Contemporary Chinese Queer Performance (Routledge Advances in Theatre & Performance Studies)
by Hongwei BaoIn this ground-breaking study, Hongwei Bao analyses queer theatre and performance in contemporary China. This book documents various forms of queer performance – including music, film, theatre, and political activism – in the first two decades of the twenty first century. In doing so, Bao argues for the importance of performance for queer identity and community formation. This trailblazing work uses queer performance as an analytical lens to challenge heteronormative modes of social relations and hegemonic narratives of historiography. It will be of great interest to students and scholars of theatre and performance studies, gender and sexuality studies and Asian studies.
Contemporary Editing
by Cecilia Friend Don ChallengerContemporary Editing offers journalism students a forward-looking introduction to news editing, providing instruction on traditional newsroom conventions along with a focus on emerging news platforms. This comprehensive text provides students with a strong understanding of everything an editor does, addressing essential copy editing fundamentals such as grammar and style; editorial decision making; photo editing, information graphics, and page design; and new media approaches to storytelling. Throughout, the book focuses on how "the editor’s attitude"—a keen awareness of news values, ethics, and audience—comes into play in all facets of news editing. This new edition offers expanded coverage of web publishing and mobile media, giving students solid editing skills for today’s evolving media and news forums. Features of the Third Edition: -Editing 2.0 boxes discuss the impact of digital technology and social media on editing. -Coverage of grammar problems and a new chapter on working with numbers provide students with a strong grasp of math and grammar, which are the underpinnings for all writing and editing. -An emphasis on editing for brevity prepares students to write and edit clearly and briefly, for print and for the web. -A chapter on the art of headline writing guides students through one of the editor’s most important tasks, and introduces the task of search engine optimization. -Examples of ethics and legal situations show students how issues arise in even the most basic stories, and how to address them. -Online exercises present additional practice for students, without needing to purchase a workbook. ? ?
Contemporary Film History
by William Rod FosterContemporary Film History covers the invention of television in the 1950's through the recent Avatar movie, and is essential to any introductory course in American film-making. Written in an easy-to-read, conversational tone, this book will capture and maintain students' attention with the following features: <P><P> Numerous high-quality photographs Extensive factual research Biographical information on influential visionaries Unique stories on pioneers in the industry <P><P> Contemporary Film History tells the story of movie history as it evolved with technological changes and human experience.
Contemporary Gender Formations in India: In-between Conformity, Dissent and Affect
by Nandini DharThe volume discusses critical issues surrounding the developments in gender movements in the last two decades in India following the Delhi rape case and the ensuing massive protests in December 2012. A critical documentation of some of the key moments surrounding the contemporary gendered formations and radicalisms in South Asia, the chapters span questions of class, caste, sexuality, digital feminisms, and conflict zones. The book looks at anger, protest, and imaginations of resistance. It showcases the ‘new’ visibility that digital spaces have opened up to lend voice to survivors who are let down by traditional justice mechanisms and raises questions regarding ‘individualized’ modes of seeking justice as against traditional ‘collective’ voices that have always been a hallmark of movements. The volume analyses and criticizes the complicity of the state and the court as agents of reinforcing gender violence – an issue that has not been theorized enough by activists and scholars of violence. Further, it also delves into the #MeToo movement and the LoSHA, as both have raised contentious, controversial, and often conflicting debates on the nature of addressing sexual harassment, particularly at the workplace. Calling for further debate and discussions of cyberspace, gender justice, sexual violence, male entitlement, and forms of neoliberal feminism, this volume will be of immense interest to scholars and researchers in the areas of women and gender studies, sociology and social theory, gender politics, political theory, democracy, protest movements, politics, media and the internet, political advocacy, and law and legal theory. It will also be a compelling read for anyone interested in gender justice and equal rights.
Contemporary Issues In Interpersonal Communication
by Mark P. Orbe Carol J. BruessIn this undergraduate text, Orbe (communication, Western Michigan University) and Bruess (communication studies, University of St. Thomas) introduce core concepts of interpersonal communication and apply them to issues and events relevant to college students. Written in student-friendly language, the text links specific communication practices to issues of culture, power, and technology. Pedagogical features include real news cases and boxes on research opportunities. B&w photos are included in the two-color layout. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
Contemporary Issues in Communication, Cloud and Big Data Analytics: Proceedings of CCB 2020 (Lecture Notes in Networks and Systems #281)
by Valentina Emilia Balas Nitul Dutta Hiren Kumar Deva Sarma Bhaskar BhuyanThis book presents the outcomes of the First International Conference on Communication, Cloud, and Big Data (CCB) held on December 18–19, 2020, at Sikkim Manipal Institute of Technology, Majitar, Sikkim, India. This book contains research papers and articles in the latest topics related to the fields like communication networks, cloud computing, big data analytics, and on various computing techniques. Research papers addressing security issues in above-mentioned areas are also included in the book. The research papers and articles discuss latest issues in the above-mentioned topics. The book is very much helpful and useful for the researchers, engineers, practitioners, research students, and interested readers.
Contemporary Issues in Luxury Brand Management (Mastering Luxury Management)
by Eleonora Cattaneo Sylvie StudenteThis book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.
Contemporary Journalism in the US and Germany: Agents of Accountability (Cultural Sociology)
by Matthias ReversThis book challenges the idea that Western media systems are becoming more American in the digital age, arguing that journalistic cultures are not only significantly different from each other still but also variably open and resistant to change. Drawing upon extensive field research of political reporters and examination of discourses of journalistic professionalism as well institutional analysis, this book finds that occupational norms and values of journalism in the US are vigorously upheld but in fact relatively porous and malleable. In Germany, by contrast, professional boundaries are rather strong and resilient but treated matter-of-factly. Revers argues that this is both a consequence of institutional arrangements of media systems and historically evolved cultural principles of journalism in both countries which mutually constitute each other.
Contemporary Public Opinion: Issues and the News (Communication Textbook Ser.)
by Maxwell McCombsThis book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.
Contemporary Public Speaking (First Edition)
by Pat Gehrke Megan FoleyA critical guide for public speaking in a diverse, digital world Contemporary Public Speaking builds students’ confidence as speakers, inviting them to view their intersectional identities as the very strengths that give them power and purpose in public speaking. Every speaker has a unique voice to share, and this textbook equips students with the skills they need to make their voices heard in our diverse and increasingly digital public culture. This purchase offers access to the digital ebook only.
Contemporary Publishing and the Culture of Books (Routledge Literature Companions)
by Alison BaverstockContemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings economic considerations into line alongside creative issues, and examines how employing marketing strategies are utilized to promote and sell books. Sections cover: The standard university-course specifications of contemporary writing, offering an extensive picture of the social, economic, and cultural contexts of these literary genres The impact and status of non-literary writing, and how this compares with certain literary genres as an index to contemporary culture and a reflection of the state of the publishing industry The practicalities and conventions of the publishing industry Contextual aspects of literary culture and the book industry, visiting the broader spheres of publishing, promotion, bookselling, and literary culture Carefully linked chapters allow readers to tie key elements of the publishing industry to the particular demands and features of contemporary literary genres and writing, offering a detailed guide to the ways in which the three core areas of culture, economics, and pragmatics intersect in the world of publishing. Further to being a valuable resource for those studying English or Creative Writing, the volume is a key text for degrees in which Publishing is a component, and is relevant to those aspects of Media Studies that look at interactions between the media and literature/publishing.
Contemporary Storytelling Performance: Female Artists on Practices, Platforms, Presences (Routledge Advances in Theatre & Performance Studies)
by Stephe HarropThis book focuses on a rising generation of female storytellers, analysing their innovation in interdisciplinary collaboration, and their creation of new multimedia platforms for story-led performance. It draws on an unprecedented series of in-depth interviews with artists including Jo Blake, Xanthe Gresham-Knight, Mara Menzies, Clare Murphy, Debs Newbold, Rachel Rose Reid, Sarah Liisa Wilkinson, and Vanessa Woolf, while Sally Pomme Clayton’s reflections on her extraordinary four-decade career provide long-term context for these cutting-edge conversations. Blending ethnographic research and performance analysis, the book documents the working lives of professional storytelling artists. It sheds light on the practices, values, aspirations, and achievements of a generation actively re-defining storytelling as a contemporary performance practice, taking on topics from ecology and maternity to griefwork and neuroscience, while working collaboratively with diverse creative partners to generate new, inclusive presences for a traditionally-inspired artform. This book will be of great interest to students, scholars, and practitioners in drama, theatre, performance, creative writing, education, and media.