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Content Production for Digital Media: An Introduction
by John Weldon Jay Daniel ThompsonThis book provides an introduction to digital media content production in the twenty-first century. It explores the kinds of content production that are undertaken in professions that include journalism, public relations and marketing. The book provides an insight into content moderation and addresses the legal and ethical issues that content producers face, as well as how these issues can be effectively managed. Chapters also contain interviews with media professionals, and quizzes that allow readers to consolidate the knowledge they have gathered through their reading of that chapter.
Content Strategy
by Rahel Anne Bailie Noz UrbinaIf you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book Introduction to Content Strategy Why Content Strategy and Why Now The Value and ROI of Content Content Under the Hood Developing a Content Strategy Glossary, Bibliography, and Index
Content Strategy in Technical Communication: A How-to Guide (ATTW Series in Technical and Professional Communication)
by Guiseppe Getto Jack T. Labriola Sheryl RuszkiewiczContent Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy. This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.
The Content Trap: A Strategist's Guide to Digital Change
by Bharat Anand"As Bharat Anand shows in this eminently readable book, connections are now more important than content."--Daniel H. Pink, author of Drive and To Sell Is Human Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers' connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors' best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.Advance praise for The Content Trap"As Bharat Anand shows in this eminently readable book, connections are now more important than content. His insights will bring you several steps closer to understanding the digital revolution and how you can avoid its many perils."--Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human"A very smart book--creators, ignore this at your peril. This revolution has been twenty years in the making, and Bharat Anand makes the past (and the future) a lot more clear."--Seth Godin, New York Times bestselling author of Meatball Sundae and Linchpin"Bharat Anand has written the rarest of books, one that combines deep strategic insight with great practical impact. The Content Trap is both a delight to read and the essential book for understanding today's digital revolution. In the process, Anand debunks the conventional wisdom time and time again; his insights are sharp, perceptive, and strikingly original."--David Garvin, C. Roland Christensen Professor of Business Administration, Harvard Business School"'Content is king' may once have been true, but favoring content over connections will only get you dethroned today. In clear and compelling prose, Anand shows us how to lay the strategy groundwork to thrive in an increasingly connected world. Understanding the Content Trap is the true solution to your digital dilemma!"--Barry Nalebuff, Milton Steinbach Professor, Yale School of Management, co-author of Why Not? and Co-opetition, and co-founder of Honest TeaFrom the Hardcover edition.
The Contentious Public Sphere: Law, Media, and Authoritarian Rule in China
by Ya-Wen LeiSince the mid-2000s, public opinion and debate in China have become increasingly common and consequential, despite the ongoing censorship of speech and regulation of civil society. How did this happen? In The Contentious Public Sphere, Ya-Wen Lei shows how the Chinese state drew on law, the media, and the Internet to further an authoritarian project of modernization, but in so doing, inadvertently created a nationwide public sphere in China—one the state must now endeavor to control. Lei examines the influence this unruly sphere has had on Chinese politics and the ways that the state has responded.Using interviews, newspaper articles, online texts, official documents, and national surveys, Lei shows that the development of the public sphere in China has provided an unprecedented forum for citizens to influence the public agenda, demand accountability from the government, and organize around the concepts of law and rights. She demonstrates how citizens came to understand themselves as legal subjects, how legal and media professionals began to collaborate in unexpected ways, and how existing conditions of political and economic fragmentation created unintended opportunities for political critique, particularly with the rise of the Internet. The emergence of this public sphere—and its uncertain future—is a pressing issue with important implications for the political prospects of the Chinese people.Investigating how individuals learn to use public discourse to influence politics, The Contentious Public Sphere offers new possibilities for thinking about the transformation of state-society relations.
The Contest over National Security: FDR, Conservatives, and the Struggle to Claim the Most Powerful Phrase in American Politics
by Peter RoadyA new history shows how FDR developed a vision of national security focused not just on protecting Americans against physical attack but also on ensuring their economic well-being—and how the nascent conservative movement won the battle to narrow its meaning, durably reshaping US politics.Americans take for granted that national security comprises physical defense against attacks. But the concept of national security once meant something more. Franklin Roosevelt’s vision for national security, Peter Roady argues, promised an alternate path for the United States by devoting as much attention to economic want as to foreign threats. The Contest over National Security shows how a burgeoning conservative movement and power-hungry foreign policy establishment together defeated FDR’s plans for a comprehensive national security state and inaugurated the narrower approach to national security that has dominated ever since.In the 1930s, Roosevelt and his advisors, hoping to save the United States from fascism and communism, argued that national security entailed protection from both physical attack and economic want. Roosevelt’s opponents responded by promoting a more limited national security state privileging military defense over domestic economic policy. Conservatives brought numerous concerns to bear through an enormous public relations offensive, asserting not just that Roosevelt’s plans threatened individual freedom but also that the government was less competent than the private sector and incapable of delivering economic security.This contest to define the government’s national security responsibilities in law and in the public mind, Roady reveals, explains why the United States developed separate and imbalanced national security and welfare states, with far-reaching consequences. By recovering FDR’s forgotten vision, Roady restores a more expansive understanding of national security’s meanings as Americans today face the great challenges of their times.
Contesting Cyberspace in China: Online Expression and Authoritarian Resilience
by Rongbin HanThe Internet was supposed to be an antidote to authoritarianism. It can enable citizens to express themselves freely and organize outside state control. Yet while online activity has helped challenge authoritarian rule in some cases, other regimes have endured: no movement comparable to the Arab Spring has arisen in China. In Contesting Cyberspace in China, Rongbin Han offers a powerful counterintuitive explanation for the survival of the world’s largest authoritarian regime in the digital age.Han reveals the complex internal dynamics of online expression in China, showing how the state, service providers, and netizens negotiate the limits of discourse. He finds that state censorship has conditioned online expression, yet has failed to bring it under control. However, Han also finds that freer expression may work to the advantage of the regime because its critics are not the only ones empowered: the Internet has proved less threatening than expected due to the multiplicity of beliefs, identities, and values online. State-sponsored and spontaneous pro-government commenters have turned out to be a major presence on the Chinese internet, denigrating dissenters and barraging oppositional voices. Han explores the recruitment, training, and behavior of hired commenters, the “fifty-cent army,” as well as group identity formation among nationalistic Internet posters who see themselves as patriots defending China against online saboteurs. Drawing on a rich set of data collected through interviews, participant observation, and long-term online ethnography, as well as official reports and state directives, Contesting Cyberspace in China interrogates our assumptions about authoritarian resilience and the democratizing power of the Internet.
Context-Aware Pervasive Systems and Applications (Intelligent Systems Reference Library #169)
by Parikshit N. Mahalle Prashant S. DhotreThis textbook explores the current challenges in and future prospects of context-aware pervasive systems and applications. The phenomenal advances in broadband technology and ubiquitous access to the Internet have transformed Internet computing into the Internet of Things (IoT), which is now evolving toward the Internet of Everything. Modern scientific, engineering, and business applications are increasingly dependent on machine-to-machine communication, wherein there is less human intervention. In turn, this creates a need for context-aware pervasive systems and applications in which RFID, sensors, and smartphones play a key role. The book provides an essential overview of context, context management, and how to perform context management in various use cases. In addition, it addresses context-aware computing and personalization, various architectures for context-aware systems, and security issues. The content is explained using straightforward language and easy-to-follow examples, case studies, technical descriptions, procedures, algorithms, and protocols for context-aware systems.
Context Business: Neue Umsatzpotenziale durch Kontextualisierung
by Ansgar Mayer,,Dieses Produkt könnte Ihnen auch gefallen. " Die Mechanismen, die hinter diesen bekannten Empfehlungen liegen, werden immer treffsicherer und sind ein guter Hinweis darauf, wohin sich Dienstleistung und Handel in den nächsten Jahren bewegen: Dank Big-Data-Auswertungen werden Kundenprofile so exakt wie nie zuvor. Kunden im Digitalzeitalter sind fortwährend am Vergleichen und Recherchieren, erhalten Kaufempfehlungen auf verschiedenen Plattformen, nutzen Preisvergleiche und Testtabellen und halten sich nicht zuletzt an die Empfehlungen von Freunden. Dank Mobile sind all diese zusätzlichen Kanäle immer und überall nutzbar. Die neue Erfolgsstrategie lautet deshalb ,,Context Business": Der Kunde muss zu 360 Grad im Kontext seiner Entscheidungen erfasst werden: Wo befindet er sich? Was sind seine Vorlieben und Vorerfahrungen? Wem vertraut er? Dank neuer Software-Lösungen werden Produkte und Dienstleistungen immer kontextualisiert sein und sich optimal in das Leben jedes Nutzers fügen. Das Marktforschungsunternehmen IDC ermittelte: Europaweit werden Unternehmen bis 2018 dank Big Data einen Umsatz von 70 Milliarden Dollar erzielen. Für die Zukunft gilt: Ohne Context kein Commerce.
Contextos: Curso Intermediario De Portugues
by Denise Santos Glaucia Silva Viviane GontijoContextos: Curso Intermediário de Português is an engaging and motivating course that takes learners from the intermediate to advanced level. The course allows students to systematically practise all four language skills as well as develop intercultural awareness. Each unit contains clear learning objectives linked to recognised standards as well as self-assessment checklists and review plans. This supports students to become autonomous learners by tracking their own progress and focusing on specific areas of difficulty. A companion website provides an interactive workbook with additional grammar and vocabulary practice to reinforce those within the book, as well as the audio to accompany the course. The course takes learners from the intermediate-low to advanced-low according to the ACTFL proficiency guidelines and from A2 to B2 according to the CEFR.
Contingent Canons: African Literature and the Politics of Location (Elements in Publishing and Book Culture)
by Madhu KrishnanThis Element explores the mechanisms through which 'African literature', as a market category, has been consecrated within the global literary field. Drawing on archival, textual and field-based research, it proposes that the normative story of African literary writing has functioned to efface a broader material history of African literary production located on and oriented to the continent itself.
Contingent Faculty Publishing in Community: Case Studies for Successful Collaborations
by Letizia Guglielmo Lynée Lewis GailletContributors argue that the key to innovative teaching and scholarship lies in institutional support for the contingent labor force, and they encourage contingent faculty to organize self-mentoring groups, create venues for learning/disseminating their experiences and findings, and connect scholarship to service and teaching in novel ways.
Contra los periodistas y otros contras
by Karl Kraus«Ninguna posición más seductora que la de Kraus, el disidente en el seno de una sociedad tolerante, estable y próspera.»Miguel Ángel Aguilar «Quien sea capaz de escribir aforismos no debiera desparramarse en artículos», afirma Karl Kraus, quien con gran inteligencia, ironía y capacidad de síntesis se despachó en estos textos contra la moral imperante, los políticos, la religión, la decadencia de la cultura y del lenguaje, los estetas, y por supuesto los periodistas y los medios de comunicación. Deslumbrantes, oportunas, a veces irritantes y siempre impertinentes, sus advertencias resuenan furiosamente en nuestro presente. Karl Kraus (Ji?ín, actual República Checa, 1874 - Viena, 1936) fue un eminente escritor y periodista conocido como ensayista, aforista, dramaturgo y poeta. Gran polemista, tuvo por principal arma Die Fackel, revista de gran audiencia que editó y escribió casi en solitario desde 1899 y durante treinta y siete años. Figuras como Schönberg, Musil, Canetti, Wittgenstein o Adorno esperaban impacientes la aparición del siguiente número. Reseñas:«Ninguna posición más seductora que la de Kraus, el disidente en el seno de una sociedad tolerante, estable y próspera.»Miguel Ángel Aguilar «Los periodistas representan la relajación del estilo y la falta de moralidad de la profesión. Kraus es el redentor; mientras Kraus exista y fulmine, todo está controlado.»Robert Musil «El mayor satírico en lengua alemana del siglo XX.»Isidoro Reguera
Contrastive Rhetoric Revisited and Redefined
by Clayann Gilliam PanettaThe theory of contrastive rhetoric was first put forth by Robert Kaplan in the mid 1960s to explain the differences in writing and discourse between students who were native speakers of English and their international counterparts. Over the past three decades, contrastive rhetoric theory has been used primarily by linguists in language centers and involved in ESL teaching. As the number of international students in American universities has continued to grow, contrastive rhetoric has become increasingly relevant to all disciplines, and to rhetoric and composition in particular. This volume breaks important new ground in its examination of contrastive rhetoric in the exclusive context of composition. The editor has assembled contributors with varying areas of specialty to demonstrate how the traditional definition of contrastive rhetoric theory can be applied to composition in new and innovative ways and how it can be redefined through the lens of addressing "difference" issues in writing. Thus, the volume as a whole clarifies how the basic principles of contrastive rhetoric theory can help composition instructors to understand writing and rhetorical decisions. With the inclusion of current research on multicultural issues, this collection is appropriate for all instructors in ESL writing, including teachers in rhetoric, composition, and linguistics. It can also be used as an advanced text for students in these areas. Wherever it is employed, it is certain to offer significant new insights into the application of contrastive rhetoric within the composition discipline.
Control and Consolation in American Culture and Politics: Rhetoric of Therapy
by Dr Dana L. CloudIn this perceptive analysis, Dana Cloud traces the replacement of social and political activism by the pursuit of personal, psychological change. She identifies the new movement as the "rhetoric of therapy", where a persuasive cultural discourse that applies concepts such as coping and adapting replaces active attempts to reform flawed systems of social and political power. Cloud focuses on the therapeutic discourse that emerged after the Vietnam War and links its rise to specific political and economic interests. Critical case studies identify the extent to which therapeutic discourses are persuasive, including: the rhetoric of "family values"; media coverage of "support groups" during the Gulf War; Gloria Steinem's Revolution from Within; the film Thelma and Louise; and literature of the New Age Movement.
Control and Optimization Based on Network Communication
by Xi-Ming Sun Kun-Zhi Liu Xue-Fang Wang Andrew R. TeelThis book considers the problems of network-based control and optimization. As is known, network-based control has great advantages over traditional control systems because it may lead to easy installation and maintenance, low cost, and so on. Sometimes, network-based control is also necessary in many situations. For example, multi-agents may need to communicate with each other under wireless scenarios. On the other hand, the network may lead to some imperfect factors such as samplings, delays, transmission protocols, and packet losses. These factors may degrade the system performance and even lead to the instability of the control systems.This book aims at providing a modeling framework and analysis approach for the general nonlinear networked control systems based on the hybrid framework. The proposed results deal with very general nonlinear systems and help the readers understand the principle of nonlinear network-based control and optimization.
Control over Communication Networks: Modeling, Analysis, and Design of Networked Control Systems and Multi-Agent Systems over Imperfect Communication Channels (IEEE Press Series on Control Systems Theory and Applications)
by Jianying Zheng Liang Xu Qinglei Hu Lihua XieControl over Communication Networks Advanced and systematic examination of the design and analysis of networked control systems and multi-agent systems Control Over Communication Networks provides a systematic and nearly self-contained description of the analysis and design of networked control systems (NCSs) and multi-agent systems (MASs) over imperfect communication networks, with a primary focus on fading channels and delayed channels. The text characterizes the effect of communication channels on the stability and performance of NCSs, and further studies the joint impact of communication channels and network topology on the consensus of MASs. By integrating communication and control theory, the four highly-qualified authors present fundamental results concerning the stabilization of NCSs over power-constrained fading channels and Gaussian finite-state Markov channels, linear-quadratic optimal control of NCSs with random input gains, optimal state estimation with intermittent observations, consensus of MASs with communication delay and packet dropouts, and synchronization of delayed Vicsek models. Simulation results are given in each chapter to demonstrate the developed analysis and synthesis approaches. The references are comprehensive and up-to-date, enabling further study for readers. Topics covered in Control Over Communication Networks include: Basic foundational knowledge, including control theory, communication theory, and graph theory, to enable readers to understand more complex topics The stabilization, optimal control, and remote state estimation problems of linear systems over channels with fading, signal-to-noise constraints, or intermittent measurements Consensus problems of MASs over fading/delayed channels, with directed and undirected communication graphs Control Over Communication Networks provides a valuable unified platform for understanding the analysis and design of NCSs and MASs for researchers, control engineers working on control systems over communication networks, and mechanical engineers working on unmanned systems. Preliminary knowledge of linear system theory and matrix analysis is required.
Control Strategies and Co-Design of Networked Control Systems: Considering Time Delay Effects (Modeling and Optimization in Science and Technologies #13)
by Héctor Benítez-Pérez Jorge L. Ortega-Arjona Paul E. Méndez-Monroy Ernesto Rubio-Acosta Oscar A. Esquivel-FloresThis book presents Networked Control System (NCS) as a particular kind of a real-time distributed system (RTDS), composed of a set of nodes, interconnected by a network, and able to develop a complete control process. It describes important parts of the control process such as sensor and actuator activities, which rely on a real-time operating system, and a real-time communication network. As the use of common bus network architecture introduces different forms of uncertainties between sensors, actuators, and controllers, several approaches such as reconfigurable systems have been developed to tackle this problem. Moreover, modeling NCS is a challenging procedure, since there are several non-linear situations, like local saturations, uncertain time delays, dead-zones, or local situations, it is necessary to deal with. The book describes a novel strategy for modelling and control based on a fuzzy control approach and codesign strategies.
Control Subject to Computational and Communication Constraints: Current Challenges (Lecture Notes in Control and Information Sciences #475)
by Sophie Tarbouriech Antoine Girard Laurentiu HetelThis book provides a broad overview of the current problems, challenges and solutions in the field of control theory, communication theory and computational resources management. Recent results on dynamical systems, which open new opportunities for research and challenges to be addressed in the future, are proposed in the context of computational and communication constraints. In order to take into the account complex phenomena, such as nonlinearities, time-varying parameters and limited availability of information, the book proposes new approaches for open problems with both theoretical and practical significance. The contributors’ research is centred on robust stability and performance of control loops that are subject to computational and communication constraints. A particular focus is placed on the presence of constraints in communication and computation, which is a critical issue in networked control systems and cyber-physical systems. The contributions, which rely on the development of novel paradigms are provided are by leading experts in the field from all over the world, thus providing readers with the most accurate solutions for the constraints. Control subject to Computational and Communication Constraints highlights many problems encountered by control researchers, while also informing graduate students of the many interesting ideas at the frontier between control theory, information theory and computational theory. The book is also a useful point of reference for engineers and practitioners, and the survey chapters will assist instructors in lecture preparation.
Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation
by Lida CitroënEveryone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success. Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you'll discover how to assess the situation, break the crisis down into a series of actionable responses and re-establish career viability.To be effective, a personal brand must be authentic. Through the process of personal branding, Control the Narrative helps you uncover the core values that form the foundation of your strategy for building, pivoting or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren't what you expected. Filled with real life examples, Control the Narrative provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation.
Controllable Nonlinear Waves in Graded-Index Waveguides (SpringerBriefs in Applied Sciences and Technology)
by Thokala Soloman RajuThis book highlights the dynamical behavior of self-similar waves in graded-index waveguides in (1+1)-dimensions and (2+1)-dimensions. The mechanism to control these optical similaritons by tailoring the tapering profile is presented. Various nonlinear waves like rogons, butterfly-shaped, and dromion-like waves and their controllable behavior are discussed in detail. The phenomenon of unbreakable Parity-Time symmetry of some of these waves has been delineated for different variety of solvable potentials. Compression of these exotic waves has been demonstrated for dispersion decreasing fiber and periodic management of dispersion and nonlinearity parameters. Competing cubic-quintic nonlinearity scenario and its potential implication on the dynamics of these similaritons has been described in detail. Symbiotic self-similar rogue waves have been discussed in (2+1)-dimensional garded-index waveguide. The book also includes numerical simulations that complement these analytical insights.
Controlled Document Authoring in a Machine Translation Age (Routledge Studies in Translation Technology and Techno-Humanities)
by Rei MiyataThis book explains the concept, framework, implementation, and evaluation of controlled document authoring in this age of translation technologies. Machine translation (MT) is routinely used in many situations, by companies, governments, and individuals. Despite recent advances, MT tools are still known to be imperfect, sometimes producing critical errors. To enhance the performance of MT, researchers and language practitioners have developed controlled languages that impose restrictions on the form or length of the source-language text. However, a fundamental, persisting problem is that both current MT systems and controlled languages deal only with the sentence as the unit of processing. To be effective, controlled languages must be contextualised at the document level, consequently enabling MT to generate outputs appropriate for their functional context within the target document. With a specific focus on Japanese municipal documents, this book establishes a framework for controlled document authoring by integrating various research strands including document formalisation, controlled language, and terminology management. It then presents the development and evaluation of an authoring support system, MuTUAL, that is designed to help non-professional writers create well-organised documents that are both readable and translatable. The book provides useful insights for researchers and practitioners interested in translation technology, technical writing, and natural language processing applications.
The Controversialist: Arguments with Everyone, Left Right and Center
by Martin PeretzFrom his deep involvement in the civil rights and anti-war movements of the 1960s to his almost forty years at the head of the New Republic, Martin Peretz traces his personal history alongside those of the cultural and political centers—Harvard, Wall Street, Washington—in which he was a key player for decades.From 1974 to 2012, during his years as publisher and editor-in-chief of the New Republic, Martin Peretz was a familiar presence on the political scene. In its time under his leadership, the magazine was always fresh, erudite, contrarian, and brave. Anyone interested in finding out the most distinctive expert takes on the issues that mattered—whether they be domestic or international, cultural or political—knew that the New Republic was required reading. The Controversialist begins in a vibrant but tragedy-stricken community of Yiddish Jews in his native Bronx and takes Peretz, blessed with that rare trait of always being in the right place at the right time, into the same rooms as some of the most prominent writers, thinkers, businessmen, activists, and politicians of the twentieth and twenty-first centuries. Peretz&’s insights into his relationships with these men and women—many of them his students, teachers, colleagues, friends, and, of course, enemies—are both original and illuminating. Through his examination of the personalities, not least his own, at the center of the events that have defined the postwar and neoliberal decades, Peretz makes a rich and compelling argument for the ideals that have been the focus of his life: liberalism, democracy, and Zionism. In revisiting this rich life, he considers, too, what will come next now that those ideals are no longer assured.
Controversies in Contemporary Advertising
by Kim B. SheehanPresenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Controversies Over the Imitation of Cicero in the Renaissance
by Izora ScottThough the term Ciceronianism could be applied to Cicero's influence and teaching in the field of politics, philosophy, or rhetoric, it is limited in the present study to the technical department of rhetoric. In addition, it represents the trend of literary opinion in regard to accepting Cicero as a model for imitation in composition. The history of Ciceronianism, thus interpreted, has been written with more or less emphasis upon the controversial aspect of the subject in various languages. This work is particularly valuable because the author presents not only her clear analysis of the issues involved, but also translations of key texts by major Renaissance humanists who were involved in the controversy. These include a set of letters between the Italians Pietro Bembo and Gianfrancesco Pico della Mirandola and, more importantly, "The Ciceronian" of the Dutch humanist Desiderius Erasmus. The issues were complex. At one end of the spectrum were the "ultra Ciceronians," mainly Italian, who believed that no Latin word or syntactical structure should be used that was not in Cicero's works. At the other end of the spectrum were those who felt that a number of authors -- Cicero included -- were worthy of emulation. It was not however a mere quibbling about literary style, since the debate came to involve charges of paganism versus Christianity, and challenged the basic concept of humanism developed first in Italy and then in France during the 15th and 16th centuries. The work falls into three divisions: * an introductory chapter on the influence of Cicero from his own time to that of Poggio and Valla when men of letters began a series of controversial writings on the merits of Cicero as a model of style, * a series of chapters treating of these controversies, and * a study of the connection between the entire movement and the history of education.