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Corporate Reputation Management: Wirksame Strategien für den Unternehmenserfolg (Essentials)
by Ralf T. Kreutzer Cornelia WüstDer gute Ruf' eines Unternehmens ist nicht auf das Ergebnis von Image-Kampagnen zu beschränken, sondern bindet auch alle Marken sowie das Unternehmen als Ganzes mit seinen internen und externen Stakeholdern ein. Ausgewiesene Spezialisten diskutieren konkrete Frage- und Infrage-Stellungen zu bestehenden Konzepten und zeigen auf, durch welche Ansätze mit welchen Verantwortlichkeiten (bspw. von Unternehmenskommunikation und Medien) und Strategien nachhaltige Erfolge zu erzielen sind. Namhafte Vertreter aus Industrie, Beratung und Forschung präsentieren Lösungskonzepte.
Corporate Shitstorm Management: Konfrontationen im Social Web professionell managen (essentials)
by Frank BehamDas Essential vermittelt in kompakter Form Handlungsempfehlungen für Unternehmen, die mit einem Shitstorm konfrontiert sind. Auf der Basis einer Untersuchung von sieben Shitstorms stellt Frank Beham wirksame Maßnahmen zur frühzeitigen Erkennung eines Shitstorms vor und steckt einen Handlungsrahmen zur adäquaten Reaktion ab. Darüber hinaus wird der Leser befähigt, das Gefährdungspotenzial und die Konsequenzen eines Shitstorms abzuschätzen. Dieses Buch kann jedem Unternehmen nutzen, das im Social Web präsent ist, und gibt wertvolle Hinweise, wie zukünftige Konfrontationen professionell bewältigt werden können.
Corporate Social Responsibility and Environmental Affairs in the British Press: An Ecofeminist Critique of Neoliberalism (Routledge New Directions in PR & Communication Research)
by Martina TopićAn ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature. Using an ecofeminist sense-making analysis of media coverage of food waste, global warming, plastic, economic growth and CSR, the author shows how the press discourse in writing is always similar and serves to preserve the status quo with CSR being just a smokescreen that saved capitalism and just one cog in the wheel of neoliberalism. While available research offers perspectives from business and public relations studies, looking at how CSR is implemented and how it contributes towards the reputation of businesses, this book explores how the media enforce CSR discourse while at the same time arguing for environmental preservation. The book presents a combination of quantitative and qualitative methods to explain how and why CSR is being pushed forward by the news media, and how the media preserves the status quo by creating moral panic on environmental issues while at the same time pushing for CSR discourse and economic growth, which only contributes towards environmental degradation. The original research presented in the book looks at how the media write about economic growth, plastics, food waste, CSR and global warming. This interdisciplinary study draws on ecofeminist theory and media feminist theory to provide a novel analysis of CSR, making the case that enforcing CSR as a way to do business damages the environment and that the media enforce a neoliberal discourse of promoting both economic growth and environmentalism, which does not go together. Examining the UK media as a case study, a detailed methodological account is provided so that the study can be repeated and compared elsewhere. The book is aimed at academics and researchers in business and media studies, as well as those in women’s studies. It will also be relevant to scholars in business management and marketing.
Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia (Routledge New Directions in PR & Communication Research)
by Marianne D. Sison Zeny Sarabia-PanolDiverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges (Routledge New Directions in PR & Communication Research)
by Donnalyn PompperWhile public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.
Corporate Technological Behaviour: Co-opertation and Networks (Routledge Revivals)
by Hakan HakanssonEfficient technological strategy is an increasingly important element in industrial profitability. An understanding of networks – the formal and informal web of contacts between suppliers, producers and customers – is vital to the application of such strategy. In this book, first published in 1989, Håkan Håkansson brings together theory and practice to provide the first comprehensive and detailed study of technological development in companies, and the associated interactions with other companies and organizations. This book is ideal for students of business.
Corpus Approaches to Evaluation: Phraseology and Evaluative Language (Routledge Advances in Corpus Linguistics)
by Susan HunstonThis book applies a set of corpus investigation techniques to the study of evaluation, or stance, or affect, in naturally-occurring discourse. Evaluative language indicates opinions, attitudes, and judgments. It is an important part of activities such as persuading someone that a particular viewpoint is correct, or in constructing knowledge from a different number of theories. This book argues that phraseology--regularities or patterns in language identifiable from corpus studies--is important to the study of evaluative language. It makes a number of more specific arguments: that modal meaning is expressed through particular phrases and not only through modal verbs; that figurative phrases are used to intensify evaluation; and that patterns of use may be exploited to achieve an automatic identification of evaluations. It also builds on the author’s previous work in exploring how films and journalism use language and images to build knowledge from ideas.
A Corpus-assisted Multimodal Analysis to Policy Addresses of Macao SAR Government: Two Decades of Change in Macao (Corpora and Intercultural Studies #11)
by Michelle Lam Sut IThis book introduces an integrated framework with corpus-assisted approach to deal with large set of data of discourse with multimodal factors to investigate how policy addresses (the government reports of Macao SAR) as a discourse type function in the social changes of Macao SAR through discussing the social factors to the production and consumption of policy addresses. The book explores research models or methodology in dealing with the contemporary topics in translation studies with a detailed presentation of the application of an analytical framework which marries corpus-assisted analysis, discourse analysis from socio-cultural perspective and multimodality with translation studies. Withal, the book is with the chapters to review the development of the social approach to discourse analysis and to introduce the stories of Macao with the summary of the development of this special region, in academic field, political and cultural fields.
A Corpus-Based Analysis of Discourses on the Belt and Road Initiative: Corpora and the Belt and Road Initiative (Corpora and Intercultural Studies #10)
by Muhammad AfzaalThis book adopts a corpus-based critical discourse analysis approach and examines a corpus of newspaper articles from Pakistani and Indian publications to gain comparative insights into the ideological construction of China’s Belt and Road Initiative (BRI) and the China-Pakistan Economic Corridor (CPEC) within news discourses. This book contributes to the works on perceptions of BRI in English newspapers of India and Pakistan. A multi-billion-dollar project of BRI or the "One Belt One Road” (OBOR), CPEC symbolizes a vision for regional revival under China's economic leadership and clout. Propelled by the Chinese Premier’s dream to revive the Chinese economy as well as to restructure and catalyze infrastructural development in Asia, BRI is aimed at connecting Asia via land and sea routes with Europe, Africa, and the Middle Eastern states.
Corpus-Based Studies of Translational Chinese in English-Chinese Translation (New Frontiers in Translation Studies)
by Richard Xiao Xianyao HuThis book takes a corpus-based approach, which integrates translation studies and contrastive analysis, to the study of translational language. It presents the world's first balanced corpus of translational Chinese, which, in combination with a comparable native Chinese corpus, provides a reliable empirical basis for a comprehensive account of the macro-statistic, lexical, and grammatical features of translational Chinese in English-to-Chinese translation - a significant contribution to Descriptive Translation Studies. The research findings based on these two distinctly different languages have important implications for universal translation research on the European tradition.
Corpus-based Translation and Interpreting Studies in Chinese Contexts: Present and Future (Palgrave Studies in Translating and Interpreting)
by Kaibao Hu Kyung Hye KimThis edited collection reflects on the development of Chinese corpus-based translation and interpreting studies while emphasising perspectives emerging from a region that has traditionally been given scant consideration in English-language dominated literature. Striking the balance between methodological and theoretical discussion on corpus-based empirical research into Chinese translation and interpreting studies, the chapters additionally introduce and examine a wide variety of case studies. The authors include up-to-date corpus-based research, and place emphasis on new perspectives such as sociology-informed approaches and cognitive translation studies. The book will be of interest to researchers and advanced students of translation/interpreting and contrastive linguistics studies, corpus linguistics, and Chinese linguistics.
Corpus Exploration of Lexis and Discourse in Translation (Routledge Studies in Empirical Translation and Multilingual Communication)
by Meng Ji Michael P. OakesThis edited volume reflects on the development of corpus translation studies as a rapidly growing, diversified field of translation studies. It examines the evolving identity of corpus translation from a marginal research tactic focusing on generating numeric corpus attributes to a powerful and increasingly sophisticated corpus analytical scheme and methodological paradigm that has significantly changed and continues to shape our understanding of the research and practical, social values of empirical translation studies. Since its inception in the 1990s, corpus translation studies have permeated through almost every corner and branch of contemporary translation studies – from literary translation stylistics, through cognitive and neural translation, to more socially oriented translation studies, such as health care, environmental, and political and policy translation. Corpus methodological innovation has become a central research aim and priority in some of the most dynamic areas of translation studies. Methodological advancement has as its main aim a better, enhanced understanding on the part of translation studies scholars of the internal factors and external variables that may account for the prevalence of certain translation features (for example, corpus textual and linguistic patterns). This edited collection presents the latest studies of corpus-based and corpus-driven specialised translation and will appeal to students and scholars of translation studies, in particular those interested in corpus translation.
Corpus Linguistics for Online Communication: A Guide for Research (Routledge Corpus Linguistics Guides)
by Luke Curtis CollinsCorpus Linguistics for Online Communication provides an instructive and practical guide to conducting research using methods in corpus linguistics in studies of various forms of online communication. Offering practical exercises and drawing on original data taken from online interactions, this book: introduces the basics of corpus linguistics, including what is involved in designing and building a corpus; reviews cutting-edge studies of online communication using corpus linguistics, foregrounding different analytical components to facilitate studies in professional discourse, online learning, public understanding of health issues and dating apps; showcases both freely-available corpora and the innovative tools that students and researchers can access to carry out their own research. Corpus Linguistics for Online Communication supports researchers and students in generating high quality, applied research and is essential reading for those studying and researching in this area.
Corpus Linguistics for Translation and Contrastive Studies: A guide for research (Routledge Corpus Linguistics Guides)
by Robert Cooper Mikhail MikhailovCorpus Linguistics for Translation and Contrastive Studies provides a clear and practical introduction to using corpora in these fields. Giving special attention to parallel corpora, which are collections of texts in two or more languages, and demonstrating the potential benefits for multilingual corpus linguistics research to both translators and researchers, this book: explores the different types of parallel corpora available, and shows how to use basic and advanced search procedures to analyse them; explains how to compile a parallel corpus, and discusses their uses for translation purposes and to research linguistic phenomena across languages; demonstrates the use of corpus extracts across a wide range of texts, including dictionaries, novels by authors including Jane Austen and Mikhail Bulgakov, and newspapers such as The Sunday Times; is illustrated with case studies from a range of languages including Finnish, Russian, English and French. Written by two experienced researchers and practitioners, Corpus Linguistics for Translation and Contrastive Studies is essential reading for postgraduate students and researchers working within the area of translation and contrastive studies.
Corpus Methodologies Explained: An empirical approach to translation studies (Routledge-WIAS Interdisciplinary Studies)
by Michael Oakes Meng Ji Li Defeng Lidun HareideThis book introduces the latest advances in Corpus-Based Translation Studies (CBTS), a thriving subfield of Translation Studies which forms an important part of both translator training and empirical translation research. Largely empirical and exploratory, a distinctive feature of CBTS is the development and exploration of quantitative linguistic data in search of useful patterns of variation and change in translation. With the introduction of textual statistics to Translation Studies, CBTS has geared towards a new research direction that is more systematic in the identification of translation patterns; and more explanatory of any linguistic variations identified in translations. The book traces the advances from the advent of language corpora in translation studies, to the new textual dimensions and shift towards a probability-variation model. Such advances made in CBTS have enabled in-depth analyses of translation by establishing useful links between a translation and the social and cultural context in which the translation is produced, circulated and consumed.
Corpus Triangulation: Combining Data and Methods in Corpus-Based Translation Studies (Routledge Studies in Empirical Translation and Multilingual Communication)
by Sofia MalamatidouDespite the recognition that corpus-based translation research would benefit from the triangulation of corpora, little has been done in the direction of actually employing combined corpus data and methods in the field. This book aims to address this gap by providing a much needed detailed account of corpus triangulation, where different corpora (e.g. parallel, comparable, synchronic, diachronic) and/or different methods of analysis (e.g. qualitative, quantitative) can be used to increase our understanding of the phenomena where translation plays a key role. The book also demonstrates clearly how the proposed methodology can be fruitfully employed to investigate different linguistic features, through its systematic application to empirical data. The first part of the book introduces the innovative framework for corpus triangulation, which is based on a new and comprehensive corpus typology, while the second part applies the methodological framework to two case studies examining the language of translation and the relationship between translation and language change. The book advances current translation studies in terms of methodology innovation and offers a model on which future studies investigating the network of relationships surrounding translated texts can be based.
Correcting the Scholarly Record for Research Integrity: In the Aftermath of Plagiarism (Research Ethics Forum #6)
by M. V. DoughertyThis volume is the first book-length study on post-publication responses to academic plagiarism in humanities disciplines. It demonstrates that the correction of the scholarly literature for plagiarism is not a task for editors and publishers alone; each member of the research community has an indispensable role in maintaining the integrity of the published literature in the aftermath of plagiarism. If untreated, academic plagiarism damages the integrity of the scholarly record, corrupts the surrounding academic enterprise, and creates inefficiencies across all levels of knowledge production. By providing case studies from the field of philosophy and related disciplines, the volume exhibits that current post-publication responses to academic plagiarism are insufficient. It catalogues how humanities disciplines fall short in comparison with the natural and biomedical sciences for ensuring the integrity of the body of published research. This volume provides clarity about how to conceptualize the scholarly record, surveys the traditional methods for correcting it, and argues for new interventions to improve the reliability of the body of published research. The book is valuable not only to those in the field of philosophy and other humanities disciplines, but also to those interested in research ethics, meta-science, and the sociology of research.
Corrections Today
by Larry J. SiegelGet a frontline look at the field of corrections with CORRECTIONS TODAY, 4th Edition. This briefer, visual, paperback alternative to hardback Introduction to Corrections texts is ideal for readers who are interested in real-world concepts and applications. It examines the field of corrections through the lens of students -- perhaps like you -- who are giving serious thought to a career in the field or are working in corrections while seeking an advanced degree in order to be promoted or switch job paths. Updated with new professional profiles and insightful coverage of restorative justice, special offender populations, the use of private prisons, and many other timely topics, the fourth edition offers a practical, engaging, career-focused, and authoritative introduction to corrections.
The Correspondence of Sir Walter Scott and Charles Robert Maturim (Routledge Revivals)
by Fannie E. Ratchford William H. McCarthyOriginally published in 1937, The Correspondence of Sir Walter Scott and Charles Robert Maturin contains twenty-two letters presenting a penetrating and vivid self-portrait of Sir Walter Scott. Scott's patronage of Maturin, this impecunious Irish author, giving him wise advice, lending encouragement in his work and at times badly needed financial assistance, extended over a period of twelve years to the time of Maturin's death, and his kind subsequent letters, written to Maturin's family, in the midst of his own great financial troubles, bring to a fitting close this single unit in Scott's rich social life. Since the two men never met, the whole relationship was built up through thier literary work and their letters to each other, displayed in this volume.
Correspondences and Contrasts in Foreign Language Pedagogy and Translation Studies (Second Language Learning and Teaching)
by Ewa Kościałkowska-Okońska Katarzyna PiątkowskaThe book constitutes a selection of 18 papers on foreign language pedagogy (11 papers) and translation studies (9 papers). The first part of the book is devoted to foreign language pedagogy. The articles in this part focus on issues such as English as lingua franca, foreign language teacher training, the role of individual learner differences in language learning and teaching especially with respect to strategies of language learning as well as psychological and socioaffective factors. The part focusing on translation studies comprises articles devoted to a variety of topics. It places a wide range of readings within the context of varying translation domains such as translation competence, literary translation, translation strategies, translation teaching (including strategies of dictionary use) and translator training. The combination of the above aspects intends to underline the truly interdisciplinary nature of translation.
The Correspondents: Six Women Writers on the Front Lines of World War II
by Judith MackrellThe riveting, untold history of a group of heroic women reporters who revolutionized the narrative of World War II—from Martha Gellhorn, who out-scooped her husband, Ernest Hemingway, to Lee Miller, a Vogue cover model turned war correspondent. "Thrilling from the first page to the last." —Mary Gabriel, author of Ninth Street WomenOn the front lines of the Second World War, a contingent of female journalists were bravely waging their own battle. Barred from combat zones and faced with entrenched prejudice and bureaucratic restrictions, these women were forced to fight for the right to work on equal terms with men. The Correspondents follows six remarkable women as their lives and careers intertwined: Martha Gellhorn, who got the scoop on Ernest Hemingway on D-Day by traveling to Normandy as a stowaway on a Red Cross ship; Lee Miller, who went from being a Vogue cover model to the magazine&’s official war correspondent; Sigrid Schultz, who hid her Jewish identity and risked her life by reporting on the Nazi regime; Virginia Cowles, a &“society girl columnist&” turned combat reporter; Clare Hollingworth, the first English journalist to break the news of World War II; and Helen Kirkpatrick, the first woman to report from an Allied war zone with equal privileges to men. From chasing down sources and narrowly dodging gunfire to conducting tumultuous love affairs and socializing with luminaries like Eleanor Roosevelt, Picasso, and Man Ray, these six women are captured in all their complexity. With her gripping, intimate, and nuanced portrait, Judith Mackrell celebrates these courageous reporters who risked their lives for the scoop.
La corrupción en el poder: Y el poder de la corrupción en Colombia
by Jorge Enrique RobledoUn libro llamado a revelar los niveles de corrupción, politiquería y demagogia a los que ha llegado Colombia: Transmilenio, Saludcoop, Isagén, Reficar y las Zidres. (Para ver las transcripciones de los debates del senador Robledo sobre los temas tratados en este libro por favor copie el siguiente link y péguelo en una ventana nueva: http://bit.ly/2h0EOqM ) Con la rigurosidad que lo caracteriza, Jorge Enrique Robledo explica de manera sencilla y directa qué hubo detrás de los grandes desfalcos y escándalos de corrupción en Colombia en los últimos años. Reconocido como uno de los senadores más respetados de Colombia, Robledo presenta un libro revelador que promete levantar ampolla: como resultado de una exhaustiva y valiente investigación revela los detalles más sorprendentes de cómo se han ejecutado proyectos y negocios que involucran las más estratosféricas sumas de dinero con el único objetivo de lucrar a empresarios y entregar beneficios non sanctos a representantes de diferentes gobiernos y a políticos colombianos. Su investigación devela los casos de Transmilenio en Bogotá, Reficar en Cartagena, Saludcoop, Isagén y las Zonas de Interés de Desarrollo Rural, Económico y Social (Zidres) que busca arrebatarle la tierra a los campesinos y mal usar los terrenos baldíos de la Nación para entregárselos a particulares.
Corruption Networks: Concepts and Applications (Understanding Complex Systems)
by Oscar M. Granados José R. Nicolás-CarlockThis book aims to gather the insight of leading experts on corruption and anti-corruption studies working at the scientific frontier of this phenomenon using the multidisciplinary tools of data and network science, in order to present current theoretical, empirical, and operational efforts being performed in order to curb this problem. The research results strengthen the importance of evidence-based approaches in the fight against corruption in all its forms, and foster the discussion about the best ways to convert the obtained knowledge into public policy.The contributed chapters provide comprehensive and multidisciplinary approaches to handle the non-trivial structural and dynamical aspects that characterize the modern social, economic, political and technological systems where corruption takes place.This book will serve a broad multi-disciplinary audience from natural to social scientists, applied mathematicians, including law and policymakers.
CORS Essentials
by Rajesh Gunasundaram Randall GoyaWeb developers have been limited by the Same Origin Policy and often wish they could spread their application across different domains. You know JavaScript and AJAX, and have run up against the Same Domain Policy, which is limiting your applications.
Cosas que decir sin lengua: Todos los secretos del lenguaje no verbal
by Mike FajardoMike Fajardo te enseña un montón de curiosidades y trucos sobre la comunicación no verbal para que aprendas a interpretar qué dice la gente cuando no abre la boca. ¿Sabes detectar si una persona está mintiendo? ¿Qué significa que alguien te frunza el ceño? ¿Crees que puedes saber si eres bienvenido en un lugar por la posición de los pies de las personas que te reciben? Y, sobre todo, ¿hay manera de saber, sin preguntarlo, si a esa persona que tanto te gusta también le gustas tú?A partir de ahora, los gestos y los guiños ya no tendrán secretos para ti. En estas páginas encontrarás explicaciones sencillas a por qué cruzamos las piernas en una conversación, los trucos para hablar en público, las técnicas para adelantarnos a los movimientos de los demás y, por supuesto, las claves básicas para interpretar si le gustamos a esa persona.