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Create Your Own Website (Using Wordpress) in a Weekend
by Alannah MooreBuilding a website doesn't have to be complicated or expensive. Create Your Own Website Using WordPress in a Weekend demonstrates how anyone can create a website that looks professional, while being entirely tailored to their needs and preferences.Carefully structured step-by-step tutorials cover every stage of the process, so no specialist knowledge is needed. With beautiful website examples and tips throughout for inspiration, every reader will be able to get themselves - or their business - online in just a couple of days.
Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an A uthor
by Chuck SambuchinoCreating a platform isn't just beneficial--it's essential! In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear--author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career. In Create Your Writer Platform, you'll learn: The definition of a platform--and why you should start building one now. How to harness the 12 Fundamental Principles of Platform. "Old School" and "New School" approaches to platform, from article writing and conference speaking to website development, blog posts, and social media avenues. How to develop a platform for nonfiction, fiction, and memoir. In addition to Chuck's invaluable insights, you'll also find 12 case studies from authors with effective platforms, as well as professional advice from literary agents. If you're serious about building a platform tailored to you and your writing--a platform that's going to help you succeed as a writer--look no further than Create Your Writer Platform.
Creating a Culture of Integrity: Business Ethics for the 21st Century (Doshorts Ser.)
by Andrea Spencer-Cooke Fran van DijkFor companies, unethical business practices like bribery and corruption pose major business risks, and can result in fines, reputational damage, lost business opportunity and – increasingly – criminal or civil charges.Organizations have responded to this critical governance issue with rigorous formal integrity and compliance frameworks, to set out and enforce standards for ethical business practice. But companies also need to create an enduring culture of integrity that establishes doing the right thing as the cultural norm across the organization – and this requires more than compliance alone.Creating a Culture of Integrity identifies the key actions sustainability and compliance officers can take to foster this cultural shift within their organizations.This "one-stop" toolkit for embedding integrity also includes: inspiring best-practice case studies from companies who’ve implemented culture change, with insights on how they deal with ethical dilemmas when these arise and; powerful arguments to help you make the business case for building a strong ethical culture around your compliance system.
Creating a Freelance Career
by Jill L. FergusonCreating a Freelance Career covers everything anyone needs to know about becoming a freelance writer, graphic designer, copy editor, artist, musician or any other creative occupation. It includes chapters on how to get started with your career and where to look for work, how to write pitch or query letters, how to work with contract employers, and how to build and sustain your business. Lingo necessary for successfully navigating the freelance world is defined throughout. Author Jill L. Ferguson, an experienced freelance professional and educator, guides you through finding success in the gig economy, discussing how to pursue freelancing with an entrepreneurial spirit. Creating a Freelance Career includes examples of what to do, and what not to do, when pursuing freelance projects, and includes perspectives from additional real-life professionals who have found success in their fields.
Creating a Successful Digital Presence: Objectives, Strategies and Tactics
by Gordon Fletcher Noel AdolphusIncreasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.
Creating a Sustainable Brand: A Guide to Growing the Sustainability Top Line (Doshorts Ser.)
by Henk CampherSustainable brands may have started as "doing less harm" and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal changes in sustainability, are looking for the holy grail of sustainable business – a fusion of products and branding that can actually drive sustainability and grow the business top line.Consumers have already joined the party. Just look at TOMS, Patagonia, Method, Seventh Generation, Dove and many more. What is missing isn’t the consumer but a better understanding of what fully-rounded consumers really want in their quest for a healthy, fulfilling life.This guide by sustainable brand expert Henk Campher is the model for creating a sustainable brand that people can trust, buy and above all, advocate for. Campher cuts through the myths and noise to offer an experienced expert's 101 for creating an irresistible brand, clearly setting out: what makes a product or service sustainable; the basic elements of sustainable branding strategy and a deep understanding of how consumers connect with a brand; an original model for assessing the sustainability of your brand, and; a host of examples of sustainable brands, drawing on the author's firsthand experience as part of the team at Edelman and Oxfam and founder of the Nelson Mandela initiated Proudly South African campaign.
Creating a Website: The Missing Manual
by Matthew MacdonaldThink you need an army of skilled programmers to build a website? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you’ll learn how to create and maintain a professional-looking, visitor-friendly site. This Missing Manual gives you all the tools, techniques, and expert advice you need.Plan your site. Create web pages by learning the basics of HTML and HTML5.Control page design with CSS. Format text, images, links, tables, and other elements.Attract visitors. Ensure that people can find your site through popular search engines.Build a community. Add forums, fresh content, and a feedback form to encourage repeat visits.Get smart. Use free tools to identify your site’s strengths and weaknesses.Create your own blog. Post your musings with a free blog-hosting service.Bring in cash. Host Google ads, sell Amazon’s wares, or push your own products.Add pizzazz. Include audio, video, interactive menus, and more.
Creating a Website: The Missing Manual
by Matthew MacdonaldYou can easily create a professional-looking website with nothing more than an ordinary computer and some raw ambition. Want to build a blog, sell products, create forums, or promote an event? No problem! This friendly, jargon-free book gives you the techniques, tools, and advice you need to build a site and get it up on the Web.The important stuff you need to know:Master the basics. Learn HTML5, the language of the Web.Design good-looking pages. Use styles to build polished layouts.Get it online. Find a reliable web host and pick a good web address.Use time-saving tools. Learn free tools for creating web pages and tracking your visitors.Attract visitors. Make sure people can find your site through popular search engines like Google.Build a community. Encourage repeat visits with social media.Bring in the cash. Host Google ads, sell Amazon's wares, or push your own products that people can buy via PayPal.Add pizzazz. Include audio, video, interactive menus, and a pinch of JavaScript.
Creating Belonging in San Francisco Chinatown’s Diasporic Community: Morphosyntactic Aspects of Indexing Ethnic Identity
by Adina StaicovThis book presents a much-needed discussion on ethnic identification and morphosyntactic variation in San Francisco Chinatown—a community that has received very little attention in linguistic research. An investigation of original, interactive speech data sheds light on how first- and second-generation Chinese Americans signal (ethnic) identity through morphosyntactic variation in English and on how they co-construct identity discursively. After an introduction to the community’s history, the book provides background information on ethnic varieties in North America. This discussion grounds the present book within existing research and illustrates how studies on ethnic varieties of English have evolved. The book then proceeds with a description of quantitative and qualitative results on linguistic variation and ethnic identity. These analyses show how linguistic variation is only one way of signalling belonging to a community and highlight that Chinese Americans draw on a variety of sources, most notably the heritage language, to construct and negotiate (ethnic) identity. This book will be of particular interest to linguists - particularly academics working in sociolinguistics, language and identity, and language variation - but also to scholars interested in related issues such as migration, discrimination, and ethnicity.
Creating Blogs with Jekyll
by Vikram DhillonLearn to create your own blog using the Jekyll static site generator. You'll start with a simple template, add new features to it, automate any maintenance, attach social sharing, and begin writing. By the end of Creating Blogs with Jekyll, you will be able to create custom blogs with Jekyll, update the content with ease, and reach out to your readers with minimal effort. Because you've built your blog yourself, you'll know exactly how each component works, and you won't be dependent on an admin panel to maintain it. Creating Blogs with Jekyll equips you with the knowledge to create an elegantly designed blog and scale it to capture more readers. Recapture the magic of writing by creating great content and use an easy workflow in Jekyll to maintain it for blogging. Do new things and write about them in style with Jekyll. Takes you through building a fully functional blog from scratch using Jekyll Provides a fun way to work on a side-project and integrate cutting edge web technologies Teaches you how to update and maintain your awesome blog Jekyll is a simple, secure and very low maintenance blog engine that converts naturally written content in markdown into a beautiful and minimal blog. It allows you to focus on content creation and expressing yourself instead of spending all your time updating the plugins and maintaining the database. Jekyll does not rely on a database as a backend so your blog will be far more secure and reliable than any traditional blogging engines such as WordPress. We live in a day and age where short attention spans make it very difficult to expose a reader to interesting content. What better way to capture a reader's attention and retain viewers by captivating them by your own unique style and taste? Jekyll allows the content to shine with minimal distractions and a greater focus on the content and easy sharing of the content. What you'll learn Choose a base theme appropriate for your style and development Integrate various web technologies that will work well together and enhance your blog Automate social sharing components and comments workflow Make adjustments to themes, views and styles of blog posts Update any of the modular components of the blog and integrate new technologies Implementing Jekyll and deploying static websites for future projects Who this book is for Creating Blogs with Jekyll is for the developer who is ready to move beyond the complexities of maintaining a content management system by creating their own unique blog in their own style. It's for the project manager tired of spending all their time editing their blog on the admin panel and updating the content management system. Creating Blogs with Jekyll is an excellent choice for new developers to start blogging because of the simplicity of Jekyll's theming layer and writing workflow. It's an excellent choice for the web developer wanting to build their blog from scratch and expand their knowledge of higher level web technologies.
Creating Comics as Journalism, Memoir and Nonfiction
by Randy Duncan Michael Ray Taylor David StoddardThis book provides student journalists, artists, designers, creative writers and web producers with the tools and techniques they need to tell nonfiction stories visually and graphically. Weaving together history, theory, and practical advice, seasoned nonfiction comics professors and scholars Randy Duncan, Michael Ray Taylor and David Stoddard present a hands-on approach to teach readers from a range of backgrounds how to develop and create a graphic nonfiction story from start to finish. The book offers guidance on: -how to find stories and make use of appropriate facts and visuals; -nonfiction narrative techniques; -artist's tools and techniques; -print, digital, and multimedia production; -legal and ethical considerations. Interviews with well-known nonfiction comics creators and editors discuss best practices and offer readers inspiration to begin creating their own work, and exercises at the end of each chapter encourage students to hone their skills.
Creating Common Ground Connections: Healing Divisiveness
by David W. BennettThrough an empathetic and positive approach to interpersonal communication, this book guides readers to build on the skills they already possess to communicate—and connect—with others. Author David W. Bennett, Ph.D. approaches communication with the belief that it is at the heart of any human division. This book helps readers find a way to communicate that will help build understanding regardless of each party’s perspective. Written in an approachable and conversational style, the book includes tips, examples, and concept reviews to easily illustrate communication principles readers can take with them beyond their courses or training sessions. An ideal supplement to courses focusing on skills in interpersonal, professional, or business communication, this book can also be used as a communication primer for students or professionals in any field.
Creating Connections: Museums and the Public Understanding of Current Research
by Bruce Lewenstein David Chittenden Graham FarmeloThis fundamentally human need to find out about the world led to the creation of this book.
Creating Effective Groups: The Art of Small Group Communication (Third Edition)
by Randy FujishinThis practical book gives students the fundamental knowledge and skills necessary to communicate more effectively and interact more productively in the small group setting. With the help of this book, any group member can learn the skills necessary to participate in and lead a task group in an effective, productive, and healthy manner. This third edition features all new sections on: . "The Power of Diversity" . "Critically Thinking About Yourself As A Communicator" . "Defensive vs. Supportive Climates" . "Ethical Communication" . "Time Management" . "Impromptu Speaking" . "The Spirit of Collaboration" As well as new end chapter exercises in several chapters focusing on Online Resources and Social Media. "
Creating Inclusive Campus Environments For Cross-cultural Learning And Student Engagement
by Shaun R. Harper Sylvia HurtadoDiversity, multiculturalism, and inclusion are values espoused by most colleges and universities; yet many educators, including those in student affairs, expect students to "magically" interact with peers from different cultural backgrounds on their own. With recent calls for accountability in higher education, it is more important than ever for educators to reconsider ways in which they prepare students for participation in a diverse democracy. Creating Inclusive Campus Environments for Cross-Cultural Learning and Student Engagement shows how to capitalize in educationally meaningful ways on the diversity that exists on campuses across the nation. It offers forward-thinking strategies and examples of good practice that will reshape the way readers think about approaching the work of multicultural education. Written by seasoned researchers and emerging scholars in diversity issues and student affairs practice, this provocative book offers practical solutions, innovative models, and pedagogical guides for creating inclusive environments that facilitate learning via cross-cultural engagement. In addition, first-person narrative accounts from undergraduate students provide illuminating insight not often found in other works on diversity. Creating Inclusive Campus Environments is the leading resource for higher education professionals seeking to understand and facilitate cross-cultural learning.
Creating Intelligent Content with Lightweight DITA (ATTW Series in Technical and Professional Communication)
by Carlos EviaCreating Intelligent Content with Lightweight DITA documents the evolution of the Darwin Information Typing Architecture (DITA) – a widely used open standard for structuring technical content. DITA has grown in popularity and features since its origins as an internal grammar for structuring technical documentation at IBM. This book introduces Lightweight DITA (LwDITA, which should be read as "Lightweight DITA") as a proposed version of the DITA standard that reduces its dependence on complex Extensible Markup Language (XML) structures and simplifies its authoring experience. This volume aims to reconcile discrepancies and similarities in methods for authoring content in industry and academia and does so by reporting on DITA’s evolution through the lens of computational thinking, which has been connected in scholarship and media to initiatives for learning to code and programming. Evia’s core argument is that if technical communicators are trained with principles of rhetorical problem solving and computational thinking, they can create structured content in lightweight workflows with XML, HTML5, and Markdown designed to reduce the learning curve associated with DITA and similar authoring methodologies. At the same time, this book has the goal of making concepts of structured authoring and intelligent content easier to learn and teach in humanities-based writing and communication programs. This book is intended for practitioners and students interested in structured authoring or the DITA standard.
Creating Keynote Slideshows: The Mini Missing Manual
by Josh ClarkDon't bore your audience with black bullet points on a white background. Your ideas deserve a presentation that's as smart and elegant as they are. Even if you're new to the Mac, this hands-on guide gets you up to speed on Keynote's features-like timesaving themes-fast. You'll learn how to customize layouts to your liking and add even more flash with sound and video.
Creating Keynote Slideshows: The Mini Missing Manual
by Josh ClarkDon't bore your audience with black bullet points on a white background. Your ideas deserve a presentation that's as smart and elegant as they are. Even if you're new to the Mac, this hands-on guide gets you up to speed on Keynote's features-like time saving themes- fast. You'll learn how to customize layouts to your liking and add even more flash with sound and video.
Creating Participatory Dialogue in Archaeological and Cultural Heritage Interpretation: Multinational Perspectives
by Sherene Baugher John H. JamesonThis volume examines evolving trends and transnational perspectives on public interpretation of archaeological and cultural heritage, as well as levels of communication, from local to regional, national and international. It is presented in the context of the evolution of cultural heritage studies from the 20th century “expert approach” to the 21st century “people-centered approach,” with public participation and community involvement at all phases of the decision-making process. Our premise is not just about bringing in community members to be partners in decision making processes; some projects are being initiated by the community--not the heritage experts. In some instances, community members are central in initiating and bringing about change rather than the archaeologists or heritage specialists. In several cases in the book, descendants take the lead in changing heritage narratives.The book addresses several central questions: Do these actions represent new emphases, or more fundamental pedagogical shifts, in interpretation? Are they resulting in more effective interpretation in facilitating emotional and intellectual connections and meanings for audiences? Are they revealing silenced histories? Can they contribute to, or help mediate, dialogues among a diversity of cultures? Can they be shared experiences as examples of good practice at national and international levels? What are the interpretation and presentation challenges for the future? Cultural heritage, as an expression of a diversity of cultures, can be an important mediator between pasts and futures. In the past, people in power from the dominant ethnic, racial, socio-economic, gender, and religious groups determined the heritage message. Minorities were often silenced; their participation in the building and growth of a city, county, or nation’s history was overlooked. New philosophical/methodological trends in public interpretation are reshaping the messages delivered at archaeological/cultural heritage sites worldwide. The role of the experts, as well as the participatory engagement of audiences and stakeholders are being redefined and reassessed. This book explores these processes, their results and effects on the future.
Creating Relationship Wellness: An Introduction to the Techniques of Mindfulness for Healthy Relationships
by Stephanie Wijkstrom, MS, LPCCreating Relationship Wellness is a tool book to be used by couples who want to gain the skill of relationship wellness. Each chapter offers evidence-based, and therapist verified techniques to gain insight into yourself and your partners world. <i
Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires
by David AakerStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Creating Television: Conversations With the People Behind 50 Years of American TV (Routledge Communication Series)
by Robert KubeyCreating Television brings television and its creators to life, presenting fascinating in-depth interviews with the creators of American TV. Having interviewed more than 100 television professionals over the course of his 15 years of research, Professor Robert Kubey presents here the 40 conversations that provide the most illuminating insights about the industry and the people working in it. These interviews bring television's creators to life, revealing their backgrounds, work, and thoughts about the audience and the television programs they create. Each interview tells a compelling tale of an individual's struggles and successes within a complex collaborative and highly commercial medium, offering readers rare insights on the human component in television's development. Featured in this volume are actors, agents, writers, directors, producers, and executives, representing television's earliest days through to the present day. Spanning shows from I Love Lucy and The Tonight Show through to Seinfeld, The Simpsons, and The Sopranos, these creators share the stories of how they gained entry to the industry and built their careers, offering readers a rare opportunity to meet, up close, the people involved in creating many of the most famous and successful programs in the medium's history, and linking the creators' personal histories to the television programs they create. With its unique insights on the people responsible for making television, this volume will be of interest to scholars and researchers in television history, sociology of culture, human creativity, television production, media studies, and mass media ethics. It will also be a popular reader for undergraduate and graduate students in courses addressing television, mass culture, media and society, American Studies, creativity, television history, and media ethics.
Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business
by Roland MarchandMarchand discusses how some companies came to recognize a need to enhance their social and moral legitimacy, and how they dealt with that realization during the twentieth century.
Creating Visual Narratives Through Photography: A Fresh Approach to Making a Living as a Photographer
by Mike DavisThis book provides photographers with the foundation to craft more compelling photos from concept all the way through to creation and distribution, on the path to making a living. Based on real-life practice and experience, former National Geographic and White House visual editor, Mike Davis, takes readers on a journey starting with addressing the motivation behind an image and how this determines the rest of the creative process. He goes on to articulate best technical practices to create the narrative through photo composition and what to do with your work after the photos are completed. Each section offers exercises for applied learning and a series of appendices cover assignments structures, a compilation of critical words and concepts, a comprehensive resource guide of organizations, competitions, grants, collectives and agencies, book publishers and printers, and more. This is an ideal resource for students and practitioners alike to gain a more informed understanding of photographic expression and learn how to effectively execute these visions.
Creating We
by Judith E. GlaserCreating WE, by visionary executive coach Judith E. Glaser, goes to the root of the problem in organizations today, illuminating how "I-centric" work environments cause "unhealthy thinking" to form and doom companies to failure. Whether your company has recently been acquired, merged, restructured, downsized, or, in the midst of rapid growth and expansion, has lost the sense of unity it once had, this revolutionary new book shows you how to create healthy work environments and become a "WE-centric" company that achieves extraordinary breakthrough success.