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CSR und Social Media: Unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln (Management-Reihe Corporate Social Responsibility)
by Riccardo Wagner Georg Lahme Tim BreitbarthRenommierte Experten aus Wissenschaft, Unternehmenspraxis und Zivilgesellschaft analysieren Grundlagen und geben praxisnahe Tipps zur zielgruppengerechten und wirkungsvollen CSR-Kommunikation in sozialen Medien. In exemplarischen Praxisfällen, insbesondere rund um Marken- und Unternehmenskommunikation, Beziehungsauf- und ausbau im digitalen Zeitalter, sowie Berichterstattung und Transparenz im Social Web geht dieses Buch der Frage nach, wie CSR und Social Media erfolgreich strategisch miteinander verbunden werden können.
CSR und Stakeholdermanagement: Strategische Herausforderungen und Chancen der Stakeholdereinbindung (Management-Reihe Corporate Social Responsibility)
by Reinhard Altenburger Roman H. MesicekDie Corporate Social Responsibility (CSR)- und/oder Nachhaltigkeitsstrategie beeinflusst die Arten und Formen der Einbindung von Stakeholdern. Dieses Buch zeigt innovative Formen des Stakeholder Managements bzw. Engagements. Anhand von Fallbeispielen aus deutschen und österreichischen Unternehmen werden Erwartungen bzw. Anforderungen konkreter Stakeholder (z. B. NGOs, Lieferanten, Kunden, regionale Partner, Wissenschaft) an Unternehmen aufgezeigt und entsprechend erläutert. Die Vielzahl an gesellschaftlichen und ökologischen Herausforderungen, denen sich Unternehmen aller Branchen gegenübersehen, erfordern eine verstärkte Diskussion des Themas Verantwortung und die Einbindung von Stakeholdern Die aktuelle Diskussion in der Wissenschaft und Beratung zeigt unterschiedliche Zugangsweisen und bietet hilfreiche Ansätze zur Lösung dieses vermeintlichen Kommunikationsproblems.
Cuarenta y un intentos fallidos: Ensayos sobre escritores y artistas
by Janet MalcolmLos mejores ensayos sobre arte y literatura de una maestra del periodismo Uno de los libros del 2013 para el Publisher Weekly y finalista del premio de la crítica de EEUU La obra de Janet Malcolm figura destacada en cualquier canon de la no ficción contemporánea, con piezas tan brillantes como la que da título a esta antología, con sus cuarenta y un intentos fallidos de comenzar un perfil del pintor David Salle, que acaban componiendo un retrato excepcional del artista. Malcolm está entre los autores más estimulantes intelectualmente, capaz de convertir «epifanías de la percepción en estallidos de conocimiento» como escribió David Lehman en The Boston Globe. Esta antología reúne piezas publicadas a lo largo de varias décadas, sobre todo en The New Yorker y The New York Review of Books, que recogen su interés por los artistas y su trabajo, pintores, fotógrafos, escritores y críticos. Explora la obsesión del grupo de Bloomsbury por la creación tanto plástica como literaria; las apasionadas colaboraciones que hay detrás de los desnudos de Edward Weston; y la personalidad del fotógrafo alemán Thomas Struth, que vive «bajo la sombra de su pasado nazi», pero cuyas fotografías muestran «ligereza de espíritu». Se asoma a la ficción de Edith Wharton y a los héroes puros de Salinger. «Una y otra vez», como escribió Ian Frazier, «demuestra que la no ficción, un libro reportaje, un artículo de revista, algo que vemos a diario, puede alcanzar el más alto nivel literario.» La crítica ha dicho... «Cuarenta y un intentos fallidos es una obra notable y a su extraña manera fascinante. Consigue algo muy difícil: explicar algo valioso sobre un tema tan inasible como es el proceso creativo.» Zoe Heller, The New York Review of Books «Una excelente colección de ensayos. Malcolm probablemente sea la escritora más dotada del periodismo americano.» Chicago Tribune «Periodismo inteligente que siempre se nota que ha sido escrito por un ser humano, con un corazón que late, un sentido moral, una curiosidad muy amplia y un punto de vista.» Laura Collins-Hughes, The Boston Globe «Sin duda la obra de un genio.» Adam Kitsch, New York Times
Cuba’s Digital Revolution: Citizen Innovation and State Policy (Reframing Media, Technology, and Culture in Latin/o America)
by Ted A. Henken and Sara Garcia SantamariaA wide-ranging examination of the ways digital technologies are impacting Cuba’s Revolutionary project The triumph of the Cuban Revolution gave the Communist Party a monopoly over both politics and the mass media. However, with the subsequent global proliferation of new information and communication technologies, Cuban citizens have become active participants in the worldwide digital revolution. While the Cuban internet has long been characterized by censorship, high costs, slow speeds, and limited access, this volume argues that since 2013, technological developments have allowed for a fundamental reconfiguration of the cultural, economic, social, and political spheres of the Revolutionary project.The essays in this volume cover various transformations within this new digital revolution, examining both government-enabled paid public web access and creative workarounds that Cubans have designed to independently produce, distribute, and access digital content. Contributors trace how media ventures, entrepreneurship, online marketing, journalism, and cultural e-zines have been developing on the island alongside global technological and geopolitical changes.As Cuba continues to expand internet access and as citizens challenge state policies on the speed, breadth, and freedom of that access, Cuba’s Digital Revolution provides a fascinating example of the impact of technology in authoritarian states and transitional democracies. While the streets of Cuba may still belong to Castro’s Revolution, this volume argues that it is still unclear to whom Cuban cyberspace belongs. Contributors: Larry Press | Edel Lima Sarmiento | Olga Khrustaleva | Alexei Padilla Herrera | Eloy Viera Cañive | Marie Laure Geoffray | Ted A. Henken | Sara Garcia Santamaria | Anne Natvig | Carlos Manuel Rodríguez Arechavaleta | Mireya Márquez-Ramírez, Ph.D.| Abel Somohano Fernández | Rebecca Ogden | Jennifer Cearns | Walfrido Dorta | Paloma DuongA volume in the series Reframing Media, Technology, and Culture in Latin/o America, edited by Héctor Fernández L’Hoeste and Juan Carlos RodríguezPublication of the paperback edition made possible by a Sustaining the Humanities through the American Rescue Plan grant from the National Endowment for the Humanities.
Cuerpo a cuerpo: Cómo son y cómo piensan los políticos españoles
by María Antonia IglesiasCuerpo a cuerpo no es solo un libro de entrevistas a políticos de todos los partidos, de todas las ideas. Es el resultado de una apasionante aventura: la de aproximarse a los personajes sin máscaras. Para preguntar, para escuchar, para comprender. María Antonia Iglesias no es solo una gran entrevistadora, es una mujer que, desde su papel de periodista, intenta descubrir la realidad saltando por encima de los prejuicios y de los lugares comunes. En Cuerpo a cuerpo se reúnen sus mejores entrevistas, en su mayoría políticas, un subgénero condenado por su propia naturaleza a responder al día a día. Sin embargo, las de María Antonia Iglesias superan los márgenes de la actualidad para convertirse en el retrato de un personaje y de un momento de nuestra historia reciente. Quizá eso sucede porque aplica de forma generosa y constante una misma metodología, la que ella misma nos cuenta en la introducción de su libro: «Escuchar para aprender, para comprender. Éste ha sido el sentido último de las entrevistas que he publicado en El País en los últimos diez años y de las que he seleccionado para este libro las cien que mejor resumen el reto de enfrentar al personaje consigo mismo. Lograr que los entrevistados (políticos en su gran mayoría, que se blindan tanto) digan en alta voz aquello que piensan, pero que no tenían intención de decir, persuadirlos para que abandonen la posición defensiva y disfruten, incluso, con la verdad de sus reflexiones más recónditas. Ése era siempre mi objetivo en ese cuerpo a cuerpo a veces duro, estimulante siempre, en el que siempre también he buscado la verdadera inteligencia con el otro.»María Antonia Iglesias
Cues: Master the Secret Language of Charismatic Communication
by Vanessa Van EdwardsFor anyone who wants to be heard at work, earn that overdue promotion, or win more clients, deals, and projects, the bestselling author of Captivate, Vanessa Van Edwards, shares her advanced guide to improving professional relationships through the power of cues.What makes someone charismatic? Why do some captivate a room, while others have trouble managing a small meeting? What makes some ideas spread, while other good ones fall by the wayside? If you have ever been interrupted in meetings, overlooked for career opportunities or had your ideas ignored, your cues may be the problem – and the solution. Cues – the tiny signals we send to others 24/7 through our body language, facial expressions, word choice, and vocal inflection – have a massive impact on how we, and our ideas, come across. Our cues can either enhance our message or undermine it. In this entertaining and accessible guide to the hidden language of cues, Vanessa Van Edwards teaches you how to convey power, trust, leadership, likeability, and charisma in every interaction. You&’ll learn: • Which body language cues assert, &“I&’m a leader, and here&’s why you should join me.&” • Which vocal cues make you sound more confident • Which verbal cues to use in your résumé, branding, and emails to increase trust (and generate excitement about interacting with you.) • Which visual cues you are sending in your profile pictures, clothing, and professional brand. Whether you're pitching an investment, negotiating a job offer, or having a tough conversation with a colleague, cues can help you improve your relationships, express empathy, and create meaningful connections with lasting impact. This is an indispensable guide for entrepreneurs, team leaders, young professionals, and anyone who wants to be more influential.
Cultish: The Language of Fanaticism
by Amanda Montell“One of those life-changing reads that makes you see—or, in this case, hear—the whole world differently.” —Megan Angelo, author of Followers“At times chilling, often funny, and always perceptive and cogent, Cultish is a bracing reminder that the scariest thing about cults is that you don't realize you're in one till it's too late.”—Refinery29.comThe New York Times bestselling author of The Age of Magical Overthinking and Wordslut analyzes the social science of cult influence: how “cultish” groups, from Jonestown and Scientologists to SoulCycle and social media gurus, use language as the ultimate form of power.What makes “cults” so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join—and more importantly, stay in—extreme groups. We secretly want to know: could it happen to me? Amanda Montell’s argument is that, on some level, it already has . . .Our culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of “brainwashing.” But the true answer has nothing to do with freaky mind-control wizardry or Kool-Aid. In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear—and are influenced by—every single day. Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities “cultish,” revealing how they affect followers of groups as notorious as Heaven’s Gate, but also how they pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of “cultish” everywhere.
Cultivating Compassion: How Digital Storytelling Is Transforming Healthcare
by Pip Hardy Tony SumnerThis book explores how digital storytelling can catalyze change in healthcare. Edited by the co-founders of the award-winning Patient Voices Programme, the authors discuss various applications for this technique; from using digital storytelling as a reflective process, to the use of digital stories in augmenting quantitative data. Through six main sections this second edition covers areas including healthcare education, patient engagement, quality improvement and the use of digital storytelling research. The chapters illuminate how digital storytelling can lead to greater humanity, understanding and, ultimately, compassion. This collection will appeal to those involved in delivering, managing or receiving healthcare and healthcare education and research, as well as people interested in digital storytelling and participatory media.
Cultivating Cosmopolitanism for Intercultural Communication: Communicating as a Global Citizen (Routledge Studies in Rhetoric and Communication #15)
by Miriam Sobre-Denton Nilanjana BardhanWinner of the National Communication Association's International and Intercultural Communication Division's 2014 Outstanding Authored Book of the Year award This book engages the notion of cosmopolitanism as it applies to intercultural communication, which itself is undergoing a turn in its focus from post-positivistic research towards critical/interpretive and postcolonial perspectives, particularly as globalization informs more of the current and future research in the area. It emphasizes the postcolonial perspective in order to raise critical consciousness about the complexities of intercultural communication in a globalizing world, situating cosmopolitanism—the notion of global citizenship—as a multilayered lens for research. Cosmopolitanism as a theoretical repertoire provides nuanced descriptions of what it means to be and communicate as a global citizen, how to critically study interconnectedness within and across cultures, and how to embrace differences without glossing over them. Moving intercultural communication studies towards the global in complex and nuanced ways, this book highlights crucial links between globalization, transnationalism, postcolonialism, cosmopolitanism, social injustice and intercultural communication, and will help in the creation of classroom spaces devoted to exploring these links. It also engages the links between theory and praxis in order to move towards intercultural communication pedagogy and research that simultaneously celebrates and interrogates issues of cultural difference with the aim of creating continuity rather than chasms. In sum, this book orients intercultural communication scholarship firmly towards the critical and postcolonial, while still allowing the incorporation of traditional intercultural communication concepts, thereby preparing students, scholars, educators and interculturalists to communicate ethically in a world that is simultaneously global and local.
Cultural Adaptation in Chinese Mental Health Translation (New Frontiers in Translation Studies)
by Meng Ji Yi ShanThis open access book demonstrates the necessity, feasibility, and effectiveness of cultural adaptation in the translation of mental health scales into Chinese. It illustrates the key principles of culturally effective mental health translation, through offering in-depth discussions of the methods and techniques used to translate mental health materials into Chinese. This SpringerBrief title provides an essential reading for academics, researchers, students from language studies, public health and health communication who are interested to develop more advanced skills of translating and adapting mental health instruments for people from culturally and linguistically diverse backgrounds.
Cultural and Creative Industries Policymaking: Sweden in the European Context (New Directions in Cultural Policy Research)
by Katja LindqvistThis book traces the emergence and development of cultural and creative industries (CCI) policy in Europe in the last 25 years. Why and how CCI policy has been designed and implemented in Europe is a central question of the book, in particular with regards to negotiations and relations between policy actors across established policy domains. There are many policy publications and reports on best practice and general descriptions of how policy systems work, fewer describe policy development over time and from a comparative perspective. Drawing mainly on research in policy studies, this book aims to improve knowledge of the dynamics of cultural and creative activities as well as that of policymaking in a changing policy landscape and increasingly cross-disciplinary research frameworks.
A Cultural Approach to Interpersonal Communication
by Leila Frances Monaghan Jane E. GoodmanThis reader connects interpersonal communication and culture, primarily but not exclusively through an anthropological, ethnographic lens. Monaghan (interpersonal communication, Indiana U.) and Goodman (communication and culture, Indiana U.) have chosen 42 pieces that generally share a performance-based approach to communication and culture that emphasizes the dynamic and creative role language plays in the construction of social reality. Combining theoretical discussions and ethnographic case studies, the contributions have been organized into three sections that first provide an introduction to cultural, ethnographic, and performance-based approaches to personal communication; explore the use of linguistic meaning, form, and function for social purposes and link language to social identity; place questions of interpersonal communication into the context of social groups; and discuss how interpersonal interactions shape and are shaped by institutional settings. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Cultural Chauvinism: Intercultural Communication and the Politics of Superiority (Routledge Focus on Media and Cultural Studies)
by Minabere IbelemaThis book explores the concept of cultural chauvinism as the sense of superiority that ethnic or national groups have of themselves relative to others, particularly in the context of international relations. Minabere Ibelema shows the various ways that academics, statesmen, and especially journalists, express their cultural groups’ sense of superiority over others. The analysis pivots around the notion of “Western values” given its centrality in international relations and diplomacy. To the West, this stands for an array of largely positive political and civic values; to a significant portion of the global community, it embodies degeneracies. Ibelema argues that often the most routine expressions go under the radar, even in this age of hypersensitivity. This book throws a unique light on global relations and will be of particular interest to scholars in international relations, communication studies and journalism studies.
Cultural Communication and Intercultural Contact (Routledge Communication Series)
by Donal CarbaughHow is cultural identity accomplished interactively? What happens when different cultural identities contact one another? This book presents a series of papers, from classic essays to original expositions, which respond to these questions. The view of communication offered here -- rather than ignoring culture, or making it a variable in an equation -- is based on cultural patterns and situated communication practices, unveiling the multiplicity of factors involved in particular times and places. The contributors to this unusual volume represent a wide range of fields. Their equally diverse offerings will serve to clarify cultural distinctiveness in some communication phenomena, and lay groundwork for the identification of cross-cultural generalities in others.
Cultural Competence In Process And Practice: Building Bridges
by Juliet RothmanNow more than ever, the populations social workers must be trained to work with represent the broadest spectrum of humanity - in ethnicity, culture, race, religion, worldview, gender, sexual orientation, ability, and in life experiences. This text will prepare students to work with any population they will encounter in their professional career. It's divided into 3 parts; Unit 1 covers social work processes, Unit 2 contains student case examples, and unit 3 contains student exercises.
Cultural Conceptualizations in Translation and Language Applications (Second Language Learning and Teaching)
by Barbara Lewandowska-TomaszczykThe book comprises a selection of 14 papers concerning the general theme of cultural conceptualizations in communication and translation, as well as in various applications of language.Ten papers in first part Translation and Culture cover the topics of a cognitive approach to conceptualizations of Source Language – versus Target Language – texts in translation, derived from general language, media texts, and literature.The second part Applied Cultural Models comprises four papers discussing cultural conceptualizations of language in the educational context, particularly of Foreign Language Teaching, in online communication and communication in deaf communities.
The Cultural Context of Emotion
by Karl G. HeiderBased on the author's second stage of research on emotions of the matrilineal Moslem Minangkabau of West Sumatra, Indonesia, this book is a continuation of Heider's groundbreaking 1991 book, Landscapes of Emotion . This work demonstrates how situating emotion at the center of an investigation is a powerful ethnographic tool.
The Cultural Dimension of Global Business 7th Edition
by Gary P. Ferraro Elizabeth K. BriodyThe Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.
Cultural Dissemination and Translational Communities: German Drama in English Translation 1900-1914
by Katja KrebsThe early twentieth century is widely regarded as a crucial period in British theatre history: it witnessed radical reform and change with regard to textual, conceptual and institutional practices and functions. Theatre practitioners and cultural innovators such as translators Harley Granville Barker, William Archer and Jacob Thomas Grein, amongst others, laid the foundations during this period for - what is now regarded to be - modern British theatre. In this groundbreaking work, Katja Krebs offers one of the first extended attempts to integrate translation history with theatre history by analyzing the relationship between translational practice and the development of domestic dramatic tradition. She examines the relationship between the multiple roles inhabited by these cultural and theatrical reformers - directors, playwrights, critics, actors and translators - and their positioning in a wider social and cultural context. Here, she takes into consideration the translators as members of an artistic network or community, the ideological and personal factors underlying translational choices, the contemporaneous evaluative framework within which this translational activity for the stage occurred, as well as the imprints of social and cultural traces within specific translated texts. Krebs employs the examples from this period in order to raise a series of wider issues on translating dramatic texts which are important to a variety of periods and cultures. Cultural Dissemination and Translational Communities demonstrates that an analysis of stage-translational practices allows for an understanding of theatre history that avoids being narrowly national and instead embraces an appreciation of cultural hybridity. The importance of translational activity in the construction of a domestic dramatic tradition is demonstrated within a framework of interdisciplinarity that enhances our understanding of theatrical, translational as well as cultural and social systems at the international level.
Cultural DNA
by Gurnek BainsDevelop deeper cultural intelligence to thrive in a globalized world. Cultural DNA is a thought provoking book for successful engagement with cultures around the world. Written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected world. Presenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology, the deepest instincts of eight key global cultures are dissected. Readers will understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia. Additionally, an extensive database of 30,000 leaders provides insights to inform the reader. The book addresses questions such as: What are the challenges for leaders from different regions as they move into onto the global stage? Why are Americans so positive? Why is China a world leader in manufacturing and India in IT? Why do overseas firms struggle in the U.S. market place? What are the emotional forces driving current events in the Middle East? Each culture has attributes that developed over thousands of years to address unique environmental challenges. This DNA drumbeat from the past reverberates through each society affecting everything. As globalization marches on we can also learn important lessons from the world's distinct societies. Globalization demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key. Business and Political leaders will understand how each regions' cultural DNA influences: Its economic and political institutions. People's underlying consumer psychology. The soft skills needed to lead in that environment. How to best release people's potential. The issues that need to be managed to anticipate and solve problems before they arise Every now and again a new book comes along, that is a must read: Malcolm Gladwell's Tipping Point or a Seth Godin's Tribes. Cultural DNA by Gurnek Bains, by virtue of its depth, originality and ambition, is that very book for all global leaders.
Cultural Expression and Subjectivity of Chinese Peasants (China Perspectives)
by Sha YaoAs the famous sociologist Fei Xiaotong argued, “the real life of most Chinese can only be seen in the villages.” Peasants not only comprise a significant part of the Chinese population but represent a distinctive culture and one that is expressed in its own particular way. This makes for an important area of study for scholars in communication studies. This volume investigates how Chinese peasants express their culture and adapt to social change. The author’s research consists of participant observation and interviews of shadow puppetry artists in Guanzhong, China, illustrating how peasant artists have adapted to the historical and social changes since the founding of the People’s Republic of China. He discovers that Chinese peasants integrate urban popular culture with their own aesthetic criteria, even if the mainstream discourse of the Chinese community overlooks the subjectivity of peasants. He goes on to put forwards a creative analytical framework for the studies of the dynamics of “subject-time-space.” Scholars and students of anthropology, sociology, and communication studies, especially rural communication studies, will find this an ideal case study.
A Cultural History of Translation in Early Modern Japan
by Rebekah ClementsThe translation of texts has played a formative role in Japan's history of cultural exchange as well as the development of literature, and indigenous legal and religious systems. This is the first book of its kind, however, to offer a comprehensive survey of the role of translation in Japan during the Tokugawa period, 1600-1868. By examining a wide range of translations into Japanese from Chinese, Dutch and other European texts, as well as the translation of classical Japanese into the vernacular, Rebekah Clements reveals the circles of intellectual and political exchange that existed in early modern Japan, arguing that, contrary to popular belief, Japan's 'translation' culture did not begin in the Meiji period. Examining the 'crisis translation' of military texts in response to international threats to security in the nineteenth century, Clements also offers fresh insights into the overthrow of the Tokugawa shogunate in 1868.
The Cultural Industries
by David Hesmondhalgh'The first edition of The Cultural Industries moved us irrevocably past the tired debates between political economy and cultural studies approaches. This second edition takes on new and vital targets, for example claims that the Internet is replacing television in everyday media consumption. . . . In the process, Hesmondhalgh provides us with an essential toolkit for making critical sense of the digital media age, and our places within it' - Nick Couldry, Goldsmiths College, University Of London 'This book sets a valuable standard for communication studies. Hesmondhalgh integrates cultural research with political economy, organizational sociology with public communication policy studies, global with comparative analysis, and intellectual property law with technology changes. I've successfully taught graduate and undergraduate courses in the USA and France using the first edition, and this one is better still' - John D. H. Downing, Global Media Research Centre, Southern Illinois University Praise for the first edition: 'This lucid, careful and sophisticated book orders the entire field, for the US as well as Europe, and at one stroke becomes the state of the art, the standard' - Todd Gitlin, Columbia University, USA This book is a powerful antidote to journalistic hype about change in the cultural industries. Significantly expanding, updating and revising an acclaimed first edition published in 2002, it · analyses how, why and in what ways cultural production has changed since the 1980s · guides the reader through existing approaches · scrutinises facts and debates about the role of culture and creativity in modern societies · provides new material on copyright, cultural policy, celebrity power, the digital distribution of music and many other issues Like its predecessor, this exciting new edition of The Cultural Industries places transformation in the cultural industries in long-term political, economic and cultural context. In doing so, Hesmondhalgh offers a distinctive critical approach to cultural production, drawing on political economy perspectives, but also on cultural studies, sociology and social theory.
Cultural Intelligence: Master the One Skill You Can't Do Without in Today's Global Economy
by David A. LivermoreAs an award-winning author and global business leader, David Livermore applies his social science and cultural intelligence (CQ) expertise to teach others how to thrive in increasingly multicultural workplaces and a globalized world. Now, in this essential book, he shows you how to leverage the benefits of cultural intelligence for themselves--including improved decision-making, negotiation, networking, and leadership skills--to gain a crucial advantage in the crowded job market. <P><P> In The Cultural Intelligence Difference, you’ll explore: customized strategies for improving interactions with people from diverse cultures, new findings on the bottom-line benefits of cultural intelligence, and many examples of major organizations that use CQ to achieve success. Most people know that some basic cultural sensitivity is important. But few have developed the deep cultural intelligence needed to truly bridge the cultural gaps that exist in every workplace. <P><P> The Cultural Intelligence Difference delivers a powerful tool for navigating today's work world with finesse--and success.
Cultural Intelligence: Living and Working Globally
by David C. Thomas Kerr InksonGlobalization means that managers need to be prepared to do business with people from a wide range of cultures. But it's just not possible to learn the particular customs and traits of every culture you might regularly come into contact with.