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Dictionary of Advertising and Marketing Concepts
by Arthur Asa BergerFrom AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.
The Dictionary of Body Language: A Field Guide to Human Behavior
by Joe NavarroFrom the world’s #1 body language expert* comes the essential book for decoding human behavior Joe Navarro has spent a lifetime observing others. For 25 years, as a Special Agent for the FBI, he conducted and supervised interrogations of spies and other dangerous criminals, honing his mastery of nonverbal communication. After retiring from the bureau, he has become a sought-after public speaker and consultant, and an internationally bestselling author. Now, a decade after his groundbreaking book What Every BODY is Saying, Navarro returns with his most ambitious work yet. The Dictionary of Body Language is a pioneering “field guide” to nonverbal communication, describing and explaining the more than 400 behaviors that will allow you to gauge anyone’s true intentions.Moving from the head down to the feet, Navarro reveals the hidden meanings behind the many conscious and subconscious things we do. Readers will learn how to tell a person’s actual feelings from subtle changes in their pupils; the lip behaviors that betray concerns or hidden information; the many different varieties of arm posturing, and what each one means; how the position of our thumbs when we stand akimbo reflects our mental state; and many other fascinating insights to help you both read others and change their perceptions of you.Readers will turn to The Dictionary Body Language again and again—a body language bible for anyone looking to understand what their boss really means, interpret whether a potential romantic partner is interested or not, and learn how to put themselves forward in the most favorable light.*GlobalGurus.com
A Dictionary of Catch Phrases: British and American, from the Sixteenth Century to the Present Day
by Eric PartridgeA catch phrase is a well-known, frequently-used phrase or saying that has `caught on' or become popular over along period of time. It is often witty or philosophical and this Dictionary gathers together over 7,000 such phrases.
A Dictionary of Chinese Characters: Accessed by Phonetics
by Stewart PatonBy arranging frequently used characters under the phonetic element they have in common, rather than only under their radical, the Dictionary encourages the student to link characters according to their phonetic. The system of cross-referencing then allows the student to find easily all the characters in the dictionary which have the same phonetic element, thus helping to fix in the memory the link between a character and its sound and meaning. This innovative resource will be an excellent study-aid for students with a basic grasp of Chinese, whether they are studying with a teacher or learning on their own.
A Dictionary of Cliches
by Eric PartridgeThis work is full of things better left unsaid: hackneyed phrases, idioms battered into senselessness, infuriating Gallicisms, once-familiar quotations and tags from the ancient classics. It makes a formidable list, amplified as it is with definitions, sources, and indications of the clichés, venerability in every case.
A Dictionary of Epithets and Terms of Address
by Leslie DunklingFirst published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Dictionary of European Proverbs
by Emanuel StraussThis Dictionary contains over 50,000 proverbs, in some 70 European languages and dialects, arranged in 2,500 sets. It is the fruits of over 40 years of collection and research, the only collection of proverbs on anything like this scale ever to be published anywhere in the world. Emanuel Strauss has trawled through innumerable collections of proverbs in all languages, from early printed books and rare items to the latest theses and journals, and grouped together many thousands of proverbs in sets of equivalent meaning. Comprehensive indexes for each language provide access to any proverb by way of its key words. A critical bibliography musters some 500 items, from incunabula to the current decade.
A Dictionary of Foreign Words and Phrases
by A J BlissA fascinating A-to-Z reference to foreign words and phrases that have become part of contemporary English usage. The English language has been greatly enriched by a vast array of words and phrases imported from other tongues, such as comrade, chateau, wunderkind, and vox populi. For the average English speaker, many are bound to be familiar. Some may even appear to be standard English, while others may seem, well,foreign. A Dictionary of Foreign Words and Phrases presents a comprehensive list of such terms, with entries that reveal their meanings and etymologies.
A Dictionary of French Connectors
by James GrieveConnecting words and phrases are essential for discussion, clarity and fluency in any language. French is particularly reliant on connecting language: also and in fact have around 15 equivalent words and expressions in French. This is the first French-English dictionary to focus on this fascinating and crucial part of the language. The dictionary presents nearly 200 full entries in alphabetical order, including: de plus; et ce; or; c'est dire que; en fait; au total; voila. Entries define, discuss and exemplify the whole range of connecting language in French. 2000 examples add further clarity and are chosen from a wide range of registers and mainly contemporary prose.
Dictionary of Modern Colloquial French
by E A Esq R. J. H 'erail E. A. LovattFirst published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.
Dictionary of Prefixes and Suffixes (English Word Power)
by Manik JoshiThis book is useful to those who understand the power of English and want to learn it sincerely.
Did I Say That Out Loud?: Notes on the Chuff of Life
by Fi Glover Jane Garvey'Joyous, wise, reassuring and laugh-out-loud funny. I love these two women so much.' Elizabeth Day'A book like no other. Honest and very, very funny. Some bits made me want to cheer - a sentence on parenting teenage girls was so good I may get it tattooed on myself, possibly in Hebrew.' Sara Cox'If books were bubble baths... this was a truly luxurious read - filled with warmth, wit and wisdom. I enjoyed it so much that I actually felt guilty afterwards - books shouldn't be this enjoyable, should they?' Anita Anand'You'll laugh, you'll nod your head so vigorously in agreement that you'll end up with whiplash and you'll buy a copy of this book for all your friends for Christmas.If you loved the late, great Victoria Wood, then you'll love Fi and Jane too.' Red magazineAward-winning broadcasters Fi Glover and Jane Garvey don't claim to have all the answers (what was the question?), but in these hilarious and perceptive essays they take modern life by its elasticated waist and give it a brisk going over with a stiff brush.They riff together on the chuff of life, from pet deaths to broadcasting hierarchies, via the importance of hair dye, the perils and pleasures of judging other women, and the perplexing overconfidence of chino-wearing middle-aged white men named Roger. Did I Say That Out Loud? covers essential life skills (never buy an acrylic jumper, always decline the offer of a limoncello), ponders the prudence of orgasm merchandise and suggests the disconcerting possibility that Christmas is a hereditary disease, passed down the maternal line. At a time of constant uncertainty, what we all need is the wisdom of two women who haven't got a clue what's going on either.
Did I Say That Out Loud?: Notes on the Chuff of Life
by Fi Glover Jane Garvey'Joyous, wise, reassuring and laugh-out-loud funny. I love these two women so much.' Elizabeth Day'I can say with full confidence that Jane Garvey and Fi Glover are the two funniest women on planet earth right now.' Dolly Alderton'A book like no other. Honest and very, very funny. Some bits made me want to cheer - a sentence on parenting teenage girls was so good I may get it tattooed on myself, possibly in Hebrew.' Sara Cox'You'll laugh, you'll nod your head so vigorously in agreement that you'll end up with whiplash and you'll buy a copy of this book for all your friends for Christmas. If you loved the late, great Victoria Wood, then you'll love Fi and Jane too.' Red magazineAward-winning broadcasters Fi Glover and Jane Garvey don't claim to have all the answers (what was the question?), but in these hilarious and perceptive essays they take modern life by its elasticated waist and give it a brisk going over with a stiff brush.They riff together on the chuff of life, from pet deaths to broadcasting hierarchies, via the importance of hair dye, the perils and pleasures of judging other women, and the perplexing overconfidence of chino-wearing middle-aged white men named Roger. Did I Say That Out Loud? covers essential life skills (never buy an acrylic jumper, always decline the offer of a limoncello), ponders the prudence of orgasm merchandise and suggests the disconcerting possibility that Christmas is a hereditary disease, passed down the maternal line. At a time of constant uncertainty, what we all need is the wisdom of two women who haven't got a clue what's going on either.
Did I Say That Out Loud?: Notes on the Chuff of Life
by Fi Glover Jane GarveyFeatures audiobook-exclusive extra content, including a mid-record tea break and bespoke introductions for each chapter.'Joyous, wise, reassuring and laugh-out-loud funny. I love these two women so much.' Elizabeth Day'A book like no other. Honest and very, very funny. Some bits made me want to cheer - a sentence on parenting teenage girls was so good I may get it tattooed on myself, possibly in Hebrew.' Sara CoxAward-winning broadcasters Fi Glover and Jane Garvey don't claim to have all the answers (what was the question?), but in these hilarious and perceptive essays they take modern life by its elasticated waist and give it a brisk going over with a stiff brush.They riff together on the chuff of life, from pet deaths to broadcasting hierarchies, via the importance of hair dye, the perils and pleasures of judging other women, and the perplexing overconfidence of chino-wearing middle-aged white men named Roger.Did I Say That Out Loud? covers essential life skills (never buy an acrylic jumper, always decline the offer of a limoncello), ponders the prudence of orgasm merchandise and suggests the disconcerting possibility that Christmas is a hereditary disease, passed down the maternal line.At a time of constant uncertainty, what we all need is the wisdom of two women who haven't got a clue what's going on either.
Did That Just Happen?!: Beyond “Diversity”—Creating Sustainable and Inclusive Organizations
by Stephanie Pinder-Amaker Lauren WadsworthAn accessible guide showing all people how to create and sustain diversity and inclusivity in the workplace—no matter your identity, industry, or level of experience Offering real-life accounts that illustrate common workplace occurrences around inclusivity and answers to questions like &“How do I identify and handle diversity landmines at work?&” and &“What can I do when I&’ve made a mistake?&” this handbook breaks down ways that organizations (and all people) can improve their cultural awareness and become more equitable in their work and personal relationships. We know that diverse teams are stronger, smarter, and more profitable, and many companies are attempting to hire more diverse teams, but most struggle to create a real culture of inclusivity in which people from all backgrounds feel comfortable. As clinical psychologists, as well as individuals with marginalized identities, Dr. Stephanie Pinder-Amaker and Dr. Lauren Wadsworth show the emotional and physical impact of marginalization and how that leads to a decrease in employee engagement and, often, increased job turnover. &“Did That Just Happen?!&” will be invaluable for employees who come from underrepresented communities and identities (identities discussed include race, age, disability, sexual orientation, citizenship status, and gender expression). But the book is essential for leaders of companies, supervisors, HR departments, and for anyone who wants to understand and support diversity/equity/inclusion practices. The book will also make readers feel more confident in their navigating of friendships/interactions with people who hold different identities.
Didactic Audiovisual Translation and Foreign Language Education (Routledge Research in Audiovisual Translation)
by Noa Talaván Jennifer Lertola Alberto Fernández-CostalesThis book offers an updated and comprehensive view of the possibilities of didactic audiovisual translation (didactic AVT or DAT) in language education, by presenting the methodological bases that support its pedagogical use at all levels of linguistic proficiency, as well as in different educational stages and contexts. The volume defines the main didactic AVT modes, accompanied by general recommendations, specific guidelines, complete sample lesson plans and sequences, and models for assessment. Didactic AVT is described in this book as an effective pedagogical resource that can improve students’ language competence and trigger core factors in education, such as learners’ motivation and engagement in language classes, their cognitive processes, their creativity, and the active use of ICTs in the classroom. From the perspective of educators, DAT provides a pool of multipurpose resources that may help them to enrich their classes from a pedagogical, linguistic and intercultural standpoint. This book will be a valuable resource for graduate students, scholars, and practitioners in translation studies, particularly those interested in audiovisual translation and foreign language learning.
Didactic Audiovisual Translation and Foreign Language Education (Routledge Research in Audiovisual Translation)
by Noa Talaván Jennifer Lertola Alberto Fernández-CostalesThis book offers an updated and comprehensive view of the possibilities of didactic audiovisual translation (didactic AVT or DAT) in language education, by presenting the methodological bases that support its pedagogical use at all levels of linguistic proficiency, as well as in different educational stages and contexts.The volume defines the main didactic AVT modes, accompanied by general recommendations, specific guidelines, complete sample lesson plans and sequences, and models for assessment. Didactic AVT is described in this book as an effective pedagogical resource that can improve students’ language competence and trigger core factors in education, such as learners’ motivation and engagement in language classes, their cognitive processes, their creativity, and the active use of ICTs in the classroom. From the perspective of educators, DAT provides a pool of multipurpose resources that may help them to enrich their classes from a pedagogical, linguistic and intercultural standpoint.This book will be a valuable resource for graduate students, scholars, and practitioners in translation studies, particularly those interested in audiovisual translation and foreign language learning.
The Die Broke Financial Problem Solver
by Mark Levine Stephen M. PollanIf you're loosing sleep over your financial worries, help is here at last.Whether you're fretting over a mortgage that's been denied; a loan that's delayed; a marriage settlement that seems unfair; or a business that's struggling, this extraordinary book will not only help you rest easy, it will show you how to turn adversity into success. Here you'll learn the Pollan method for turning no into yes: how to determine your problem; how to make sure you're dealing with only one problem at a time; and how to create an environment of trust. With literally hundreds of scenarios to illustrate it's success, this unique and practical method will make you feel like you've got a coach, strategist, and motivator at your beck and call -- and will help you sleep well, knowing you're on the way to getting what you want.
Die digitale Transformation der Automobilindustrie: Treiber - Roadmap - Praxis
by Uwe WinkelhakeDie vorliegende 2. Auflage des Buches gibt umfassende und pragmatische Handlungsempfehlungen für die digitale Transformation der Automobil- und Zulieferindustrie. Sie wurde um aktuelle Praxisbeispiele und Technologieaspekte besonders in den Bereichen Autonomes Fahren und der Fahrzeug-IT erweitert.Im Mittelpunkt steht der Wandel vom fahrzeugfokussierten hin zu einem mobilitätsorientierten Geschäftsmodell. Ausgehend von den Treibern des digitalen Wandels werden vier Digitalisierungsfelder strukturiert und eine Roadmap zu deren Transformation vorgestellt. Der Weg hin zur automatischen hoch effizienten Abwicklung von schlanken, integrierten Geschäftsprozessen wird ebenso erörtert wie die massive Veränderung von Vertriebs-, Aftersales- und Marketingstrukturen mit der Neugestaltung von Kundenbeziehungen. Umfassende Datennutzung und der Einsatz von künstlicher Intelligenz sind hierbei zentrale Lösungsbausteine. Auch die Möglichkeiten moderner Informationstechnologie wie Hybrid-Cloud Architekturen, container-basierter Microservices und Digital Twin werden aufgezeigt. Die nachhaltige Veränderung der Unternehmenskultur, organisatorische Aspekte und auch agile Methoden zum Projektmanagement und für die Ideenfindung als Basis innovativer Lösungen werden als kritische Erfolgsfaktoren im Detail behandelt. Ausgewählte Praxisbeispiele für innovative Digitalisierungsprojekte vermitteln zusätzliche Ideen und Impulse. Ein Ausblick in die Auto-Mobilität und die Arbeitswelt im Jahr 2040 rundet die Ausführungen ab.
Die digitale Transformation der Automobilindustrie: Treiber - Roadmap - Praxis
by Uwe WinkelhakeDieses Buch gibt umfassende und pragmatische Handlungsempfehlungen für die sich gerade in den letzten Jahren immer rasanter verändernde Automobil- und Zulieferindustrie. China hat sich zum Leitmarkt für E-Mobilität und für die Nutzung von autonom fahrenden Robtaxis, KI und Daten entwickelt. Die etablierten Hersteller müssen sich auf Basis klarer Zielsetzungen noch viel schneller verändern, um nicht den Anschluss zu verlieren und um die Pariser Klimaziele noch erreichen zu können. Die Industrie wandelt sich umfassend von einem fahrzeugfokussierten hin zu einem mobilitätsorientierten Geschäftsmodell. Mehr und mehr Prozesse, sogar ganze Geschäftsfelder werden KI-basiert automatisch ablaufen und mit neuen Technologien verändern sich Vertriebs- und Aftersales-Strukturen. Es entstehen immer mehr Daten, die auch neue, profitable Produkte ermöglichen. Die Umstellung auf E-Fahrzeuge mit entsprechendem Lade-Umfeld, die Nutzung von Mobilitätsservices anstelle Autobesitz, klimaneutralen Produktion und auch die Kreislaufwirtschaft sind beschleunigt anzugehen. Zu den weiterhin zwingend erforderlichen digitalen Transformationen und unter Beachtung der neuesten Entwicklungen gibt das Buch in der nun dritten vollständig überarbeiteten Auflage umfassende und pragmatische Antworten auf aktuelle Fragen: Wie sind neue Technologien strukturiert einzusetzen und wo wird KI zu erheblichen Änderungen führen? Wie ist die Transformation mit welchen Schwerpunktthemen anzugehen? Der Ausblick über das Jahr 2040 hinaus am Ende des Buches wurde erweitert und es werden die zu erwartenden Veränderungen der Arbeitswelt, gerade unter KI-Aspekten, betrachtet.
Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0 (essentials)
by Jan LiesDas essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation pr#65533;gen: Marketing 4. 0, Mittelstandskommunikation, Marketing-Mix und die Ann#65533;herung von Marketing und PR, wie sie beispielsweise bei Pok#65533;mon Go zu finden ist. Dabei geht es unter anderem um die Notwendigkeit des menschen-zentrierten Marketings und um die Relevanz der Unternehmenskommunikation f#65533;r den Mittelstand. Der Autor Jan Lies gibt Impulse f#65533;r kleine und mittelst#65533;ndische Unternehmen, sich mit den Potenzialen der Digitalisierung im Marketing auseinander zu setzen.
Die Dynamik sozialer und sprachlicher Netzwerke
by Barbara Frank-Job Alexander Mehler Tilmann SutterIn diesem Band präsentieren Medien- und Informationswissenschaftler, Netzwerkforscher aus Informatik, Texttechnologie und Physik, Soziologen und Linguisten interdisziplinär Aspekte der Erforschung komplexer Mehrebenen-Netzwerke. Im Zentrum ihres Interesses stehen Untersuchungen zum Zusammenhang zwischen sozialen und sprachlichen Netzwerken und ihrer Dynamiken, aufgezeigt an empirischen Beispielen aus dem Bereich des Web 2. 0, aber auch an historischen Dokumentenkorpora sowie an Rezeptions-Netzwerken aus Kunst- und Literaturwissenschaft.
Die erfolgreiche Abschlussarbeit für Dummies (Für Dummies)
by Daniela WeberDie letzte Hürde im Studium ist manchmal die schwerste: die Abschlussarbeit. Welches Thema passt am besten? Wie gliedern Sie Ihre Arbeit am sinnvollsten? Was hat es mit der Quellenarbeit auf sich? Wie gestalten Sie Ihren Empirie-Teil? Daniela Weber zeigt Ihnen, wie Sie mit dem Druck fertig werden und welches Handwerkszeug für Sie wichtig ist - unabhängig davon, in welchem Fach Sie Ihren Abschluss machen.
Die erfolgreiche Abschlussarbeit für Dummies (Für Dummies)
by Daniela WeberDie letzte Hürde im Studium ist manchmal die schwerste: die Abschlussarbeit. Welches Thema passt am besten? Wie gliedern Sie Ihre Arbeit am sinnvollsten? Was hat es mit der Quellenarbeit auf sich? Wie gestalten Sie Ihren Empirie-Teil? Daniela Weber zeigt Ihnen, wie Sie mit dem Druck fertig werden und welches Handwerkszeug für Sie wichtig ist - unabhängig davon, in welchem Fach Sie Ihren Abschluss machen.
Die Flucht in die Ambiguität: Strategische Kommunikation zwischen Ein- und Mehrdeutigkeiten
by Olaf HoffjannWer stets vage und damit mehrdeutig bleibt, legt sich nicht fest, enttäuscht niemanden, sichert sich damit alle Freiheiten und ermöglicht Veränderungen. Eine solche Mehrdeutigkeit ist in der strategischen Kommunikation allgegenwärtig: Unternehmen, die über ihre gesellschaftliche Verantwortung oder ihre Klimaschutzziele sehr vage reden. Die katholische Kirche, die wortreich und gleichermaßen mehrdeutig über die besondere Relevanz der Frauen spricht. Oder Profi-Fußballvereine, die vieldeutig die besondere Bedeutung ihrer Fans preisen. Diese strategische Ambiguität bzw. Mehrdeutigkeit steht im Mittelpunkt dieses Buches: Wie und warum wird strategische Mehrdeutigkeit in Werbung, PR bzw. der Unternehmenskommunikation eingesetzt? Auf diese Flucht in die Ambiguität fokussiert der Titel des Buches. Da aber Kommunikation kaum gelingen kann, wenn sie immer nur vage, widersprüchlich und damit mehrdeutig wäre, wird der strategischen Ambiguität in diesem Buch stets ihr Pendant gegenübergestellt: die strategische Eindeutigkeit. Eindeutigkeit und Mehrdeutigkeit sind zwei Seiten einer Unterscheidung, mit der Organisationen operieren (können). Dieser konzeptionelle Rahmen wird in dem Buch zunächst eingehend erläutert. Die vielfältigen Praktiken ein- und mehrdeutiger strategischer Kommunikation werden anschließend systematisiert und detailliert beschrieben.