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Discovering Public Relations: An Introduction to Creative and Strategic Practices

by Karen Freberg

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can&’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today&’s students into tomorrow&’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

Discovering Public Relations: An Introduction to Creative and Strategic Practices

by Karen Freberg

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can&’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today&’s students into tomorrow&’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

Discovering Public Relations: An Introduction to Creative and Strategic Practices

by Karen Freberg

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

Discovering Public Relations: An Introduction to Creative and Strategic Practices

by Karen Freberg

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

Discovering The News: A Social History Of American Newspapers

by Michael Schudson

This instructive and entertaining social history of American newspapers shows that the very idea of impartial, objective "news" was the social product of the democratization of political, economic, and social life in the nineteenth century. Professor Schudson analyzes the shifts in reportorial style over the years and explains why the belief among journalists and readers alike that newspapers must be objective still lives on.

Discovering Voice: Voice Lessons For Middle And High School

by Nancy Dean

Lessons on diction, detail, figurative language, imagery, syntax, and tone help middle and early high school students understand the concept of voice in what they read and develop a strong, personal voice in their own writing. Each voice lesson takes only 10-20 minutes to complete and includes a quotation selected from a wide range of literature, two discussion questions, and an exercise that encourages students to practice what they have learned about the elements of voice. Discovering Voice also offers a collection of quotations students can use to create their own voice lessons. Discussion suggestions for each voice lesson and additional activities for teaching voice further promote critical analysis.

Discrete Time Systems and Signal Processing

by S. Palani

This book is designed to serve as a textbook for courses offered to undergraduate students enrolled in the Electrical, Electronics, Communications, and Instrumentation Engineering disciplines. The book presents a clear and comprehensive introduction to digital signal processing. For easier comprehension, the course contents of all the chapters are in sequential order. A variety of examples and solved problems are included in the book to enable application and ease of understanding of theoretical concepts. Every chapter contains several homework problems with answers followed by question-and-answer-type assignments. The detailed coverage and pedagogical tools make this an ideal textbook for students and researchers enrolled in electrical engineering and related programs.

Discrete-Time Sliding Mode Control for Networked Control System (Studies In Systems, Decision And Control #132)

by Axaykumar Mehta Dipesh H. Shah

This book presents novel algorithms for designing Discrete-Time Sliding Mode Controllers (DSMCs) for Networked Control Systems (NCSs) with both types of fractional delays namely deterministic delay and random delay along with different packet loss conditions such as single packet loss and multiple packet loss that occur within the sampling period. Firstly, the switching type and non-switching type algorithms developed for the deterministic type fractional delay where the delay is compensated using Thiran’s approximation technique. A modified discrete-time sliding surface is proposed to derive the discrete-time sliding mode control algorithms. The algorithm is further extended for the random fractional delay with single packet loss and multiple packet loss situations. The random fractional delay is modelled using Poisson’s distribution function and packet loss is modelled by means of Bernoulli’s function. The condition for closed loop stability in all above situations are derived using the Lyapunov function. Lastly, the efficacy of the proposed DSMC algorithms are demonstrated by extensive simulations and also experimentally validated on a servo system.

Discrimination and Access to Justice in Africa: Language, Vulnerability and Social Inclusion in Southern and Eastern Africa (Law, Language and Communication)

by Wellman Kondowe Paul Svongoro

There are different forms of discrimination. Among others, people can be discriminated against on the basis of their ethnic grouping, political affiliation, race, gender, age, and language. This book focuses on linguistic discrimination in Africa, acknowledging that language plays a key role in the delivery of justice and much of what transpires in justice systems deals with language use. It argues that to achieve fairness, the state has a responsibility to put in place accommodations aimed at reducing linguistic vulnerability. The collection interrogates some of the issues that are common in Africa, which is arguably one of the most linguistically diverse continents in the world, bringing together a collection of case studies from Malawi, South Africa, Zimbabwe, Tanzania, Kenya, and Zambia. It presents practical insights from academics, legal professionals, and social scientists. Divided into five thematic parts, the first addresses communication and linguistic challenges faced by children in the legal system. Theme 2 examines the position of witnesses with physical challenges. The third theme focuses on language as a barrier in access to justice. Theme 4 looks at the language of the court as a major barrier to the poor and the illiterate. The fifth and final theme examines the position of women in sexual assault cases. The collection will be of interest to academics, researchers, and policymakers working in the areas of law and language, human rights law, criminology, linguistics, and African Studies.

Discursive Approaches to Populism Across Disciplines: The Return of Populists and the People

by Michael Kranert

This edited book presents a cross-disciplinary and international conversation about the discursive nature of ‘populist’ politics. Based on the idea that language and meaning making are central to the political process, the authors present research originating from disciplines such as sociology, political science, linguistics, gender studies and education, giving credence to the variety and context dependence of both populist discourse and its analysis. Using a variety of different theoretical frames, the volume examines international case studies from Europe, Africa, Asia and the Americas, looking at different modes of populism as well as the interaction of populism with other ideologies and belief systems. The chapters draw on several disciplines, and will be of interest to scholars working in linguistics, political studies, journalism, rhetoric and discourse analysis.

Discursive Disruption, Populist Communication and Democracy: The Cases of Hugo Chávez and Donald J. Trump (Routledge Research in Political Communication)

by Elena Block

In Discursive Disruption, Populist Communication and Democracy, Elena Block explores the links between declining democratic discourses, populist communication, and reflects on the communicative and moral dimensions of populism. Block proposes the concept of discursive disruption to help to identify, analyze and understand the disruptive power of populist speech, turning to the communicative styles of Venezuela’s late President Hugo Chávez and the US’s President Donald J. Trump to illustrate and support this new conceptual and analytical tool. While the mainstream political class and media traditionally sought to manage the processes of political communication, the book contends that they have now been displaced and their role has been undermined. Middle ground politics and journalism have been substituted by the adversarial rhetorical styles of populists, multiplied through multi-fragmented channels, texts and voices. With this book, Block continues her introspection in the conceptual, communicative and mediatic dimensions of populism by adding a perspective that draws on democratic and discursive theories. Discursive Disruption, Populist Communication and Democracy is ideally designed for scholars and professional communicators in political science and communication studies eager to understand the connection between weakening discourses of modern democracy and the pervasiness of confrontational styles of populist communication in contemporary political exchanges.

Discursive Framings of Human Rights: Negotiating Agency and Victimhood

by Karen-Margrethe Simonsen Jonas Ross Kjaergard

What does it mean to be a subject of human rights? The status of the subject is closely connected with the form and rhetoric of the framing discourse, and this book investigates the relationship between the status of the subject and the form of human rights discourse, in differing aesthetic and social contexts. Historical as well as contemporary declarations of rights have stressed both the protective and political aspects of human rights. But in concrete situations and conflictual moments, the high moral legitimacy of human rights rhetoric has often clouded the actual character of specific interventions, and so made it difficult to differentiate between the objects of humanitarian intervention and the subjects of politics. Critically re-examining this opposition – between victims and agents of human rights – through a focus on the ways in which discourses of rights are formed and circulated within and between political societies, this book elicits the fluidity of their relationship, and with it the shifting relation between human rights and humanitarianism. Analysing the symbolic framings of testimonies, disaster stories, atrocity tales, political speeches, and philosophical arguments, it thus establishes a relationship between these different genres and the political, economic, and legal dimensions of human rights discourse.

Discursive Leadership: In Conversation with Leadership Psychology

by Gail T Fairhurst

2007 National Communication Association, Organizational Communication Division, "Best Book" AwardCiting the well known adage that there are as many definitions of leadership as there are leadership scholars, Fairhurst acknowledges the contributions which psychologists have made to leadership research, before probing the inevitable limitations to their formidable body of work. Fairhurst′s work is also thought provoking on the issue of authenticity on the part of leaders."—HUMAN RELATIONSDiscursive Leadership: In Conversation with Leadership Psychology presents a new, groundbreaking way for scholars and graduate students to examine and explore leadership. Differing from a psychological approach to leadership which tries to get inside the heads of leaders and employees, author Gail Fairhurst focuses on the social or communicative aspects between them. A discursive approach to leadership introduces a host of relatively new ideas and concepts and helps us understand leadership′s changing role in organizations. Key Features: Compares and contrasts discursive leadership with leadership psychology: This comparison facilitates a clearer definition of discursive leadership. Presents new ways to study leadership: By treating each discourse concept as a heuristic device and supporting each concept with examples, new ways to study leadership are introduced by focusing on key concepts from the organizational discourse literature. Addresses some key challenges within leadership psychology: Each chapter begins with an ongoing debate in leadership psychology and illustrates how a discursive approach can join that debate. Charimatic leadership, leader-member exchange, authentic leadership are just a few of the examples.Offers reactions from leadership psychologists: Leadership psychologists and other discourse scholars respond to the author′s proposed ′conversation′ between them broadening the debate and introducing new perspectives. Provides quick reviews and extended examples: The book includes critical summaries at the end of each chapter and easy-to-reference appendices. Intended Audience: This book helps scholars, researchers, and practitioners understand the complexities of leadership as it continues to evolve due to such influences as globalization, technology change, and democratization of the workplace. It is also an excellent text for graduate courses such as Leadership; Rhetoric of Leadership; Interpretive Studies of Organizational Communication; Organizational Communication; and Leadership & Communication in the departments of communication, business & management, psychology, and educational administration.

Discurso perfecto: Cómo decir las cosas bien de entrada en

by Bill Mcgowan

Decir lo correcto de la manera correcta puede hacer la diferencia entre sellar el acuerdo o la pérdida de la cuenta, obtener un ascenso, o conseguir una carta de despido. Es esencial tener un discurso perfecto- para obtener el mensaje correcto a la persona adecuada en el momento adecuado. En Discurso Perfecto, Bill McGowan muestra cómo elaborar el mensaje correcto y entregarlo utilizando el lenguaje verbal y no verbal adecuado. Discurso Perfecto te enseña cómo superar dificultades de comunicación comunes utilizando simples principios de McGowan de persuasión, que son muy eficaces y fáciles de aprender, implementar y dominar. Con Discurso Perfecto se puede aprovechar el poder de la persuasión y que la gente no sólo escuche atentamente a cada palabra, pero también la recuerde mucho tiempo después que has dejado la habitación.

Discussing Bilingualism in Deaf Children: Essays in Honor of Robert Hoffmeister

by Charlotte Enns

This collection unites expert scholars in a comprehensive survey of critical topics in bilingual deaf education. Drawing on the work of Dr. Robert Hoffmeister, chapters explore the concept that a strong first language is critical to later learning and literacy development. In thought-provoking essays, authors discuss the theoretical underpinnings of bilingual deaf education, teaching strategies for deaf students, and the unique challenges of signed language assessment. Essential for anyone looking to expand their understanding of bilingualism and deafness, this volume reflects Dr. Hoffmeister’s impact on the field while demonstrating the ultimate resilience of human language and literacy systems.

Discussing Design: Improving Communication and Collaboration through Critique

by Adam Connor Aaron Irizarry

Real critique has become a lost skill among collaborative teams today. Critique is intended to help teams strengthen their designs, products, and services, rather than be used to assert authority or push agendas under the guise of "feedback." In this practical guide, authors Adam Connor and Aaron Irizarry teach you techniques, tools, and a framework for helping members of your design team give and receive critique.Using firsthand stories and lessons from prominent figures in the design community, this book examines the good, the bad, and the ugly of feedback. Youâ??ll come away with tips, actionable insights, activities, and a cheat sheet for practicing critique as a part of your collaborative process.This book covers:Best practices (and anti-patterns) for giving and receiving critiqueCultural aspects that influence your ability to critique constructivelyWhen, how much, and how often to use critique in the creative processFacilitation techniques for making critiques timely and more effectiveStrategies for dealing with difficult people and challenging situations

Disfigured: A Saudi Woman's Story of Triumph over Violence

by Catherine Spencer Rania Al-Baz

Every morning for the past six years, Rania al-Baz has been the smiling face of a family program on Saudi television. She was a young, beautiful Saudi TV new anchor-the first woman to have such a job-when her abusive husband beat her into a coma and left her for dead. She remained in a coma for four days and later underwent thirteen operations to reconstruct her face. When she agreed to let horriying pictures of her ravaged face be made public, her story sparked general criticism of Saudi culture. A month after the tragedy, the first Saudi research into domestic violence began at King Saud University in Riyadh. Rania's story subsequently appeared in the press all over the world.

Disguised Academic Plagiarism: A Typology and Case Studies for Researchers and Editors (Research Ethics Forum #8)

by M. V. Dougherty

This volume is the first book-length study of disguised forms of plagiarism that mar the body of published research in humanities disciplines. As a contribution to applied research ethics, this practical guide offers a typology of the principal forms of disguised plagiarism. It provides detailed analyses, in-depth case studies, and useful flow charts to assist researchers, editors, and publishers in protecting the integrity of the body of published research literature. Disguised plagiarism is more subtle than copy-and-paste plagiarism; all its varieties involve some additional concealment that creates further distance between the plagiarizing text and its source. These disguised forms are the most difficult forms of plagiarism to detect. Readers of the volume will become acquainted with the subtler forms of plagiarism that corrupt the production and dissemination of knowledge in humanities fields. The book is valuable not only to those interested in research ethics, but also to those in humanities fields including philosophy, theology, and history.

Disinformation and Manipulation in Digital Media: Information Pathologies (Routledge Focus on Communication and Society)

by Jane Suiter Eileen Culloty

Drawing on research from multiple disciplines and international case studies, this book provides a comprehensive and up-to-date understanding of online disinformation and its potential countermeasures. Disinformation and Manipulation in Digital Media presents a model of the disinformation process which incorporates four cross-cutting dimensions or themes: bad actors, platforms, audiences, and countermeasures. The dynamics of each dimension are analysed alongside a diverse range of international case studies drawn from different information domains including politics, health, and society. In elucidating the interrelationship between the four dimensions of online disinformation and their manifestation in different international contexts, the book demonstrates that online disinformation is a complex problem with multiple, overlapping causes and no easy solutions. The book’s conclusion contextualises the problem of disinformation within broader social and political trends and discusses the relevance of radical innovations in democratic participation to counteract the post-truth environment. This up-to-date and thorough analysis of the disinformation landscape will be of interest to students and scholars in the fields of journalism, communications, politics, and policy as well as policymakers, technologists, and media practitioners.

Disinformation in Central Europe:  Actors, structure, impact

by Michał Wenzel Karina Stasiuk-Krajewska

This book presents different approaches to disinformation based on original data from quantitative and qualitative studies conducted within CEDMO (Central European Digital Media Observatory). The linguistic and visual features of this type of communication are analyzed in the context of the discursive and genre framing of fake news. The authors discuss the psychological mechanisms of the reception of manipulated content, as well as the legal and political contexts of disinformation in Central Europe (Poland, the Czech Republic, Slovakia). The book presents the results of comparative research on attitudes to Covid-19 and the war in Ukraine, linking the two. The volume contains not only empirical studies, but also an elaborate proposal for a theoretical approach to manipulated content and a coherent methodological model that can be used to deepen scientific knowledge of this complex area of study.

Disinformation in the Global South

by Herman Wasserman Dani Madrid-Morales

A timely and incisive exploration of disinformation and its impact in the Global South In Disinformation in the Global South, media and communications scholars Herman Wasserman and Dani Madrid-Morales deliver a unique and geographically diverse collection of perspectives on the phenomenon of disinformation as it manifests in the Global South. In many parts of the Global South, coordinated political disinformation campaigns, rumor, and propaganda have long been a part of the social fabric, even before disinformation has become an area of scholarship in the Global North. The way disinformation manifests in this region, and responses to it, can therefore be highly instructive for readers around the world. Through case studies and comparative analyses, the book explores the impact of disinformation in Africa, Latin America, the Arab World and Asia. The chapters in this book discuss the similarities and differences of disinformation in different regions and provide a broad thematic overview of the phenomenon as it manifests across the Global South. After analyzing core concepts, theories and histories from Southern perspectives, contributors explore the experiences of media users and the responses to disinformation by various social actors drawing on examples from a dozen countries. Disinformation in the Global South also includes: A thorough introduction to Southern perspectives on national histories, theories of disinformation, and research methods in disinformation studies Global case studies of cultures of disinformation, including ethnographic insights into how audiences engage with disinformation Comprehensive explorations of responses to online and offline disinformation, including discussions of news literacy and the management of disinformation A valuable resource for scholars of disinformation everywhere, as well as senior undergraduate and graduate students in courses covering transnational or global perspectives to communication studies, Disinformation in the Global South is also an ideal reference for anyone studying or working in media or journalism.

Disinformation, Misinformation, and Fake News in Social Media: Emerging Research Challenges and Opportunities (Lecture Notes in Social Networks)

by Huan Liu Dongwon Lee Kai Shu Suhang Wang

This book serves as a convenient entry point for researchers, practitioners, and students to understand the problems and challenges, learn state-of-the-art solutions for their specific needs, and quickly identify new research problems in their domains. The contributors to this volume describe the recent advancements in three related parts: (1) user engagements in the dissemination of information disorder; (2) techniques on detecting and mitigating disinformation; and (3) trending issues such as ethics, blockchain, clickbaits, etc. This edited volume will appeal to students, researchers, and professionals working on disinformation, misinformation and fake news in social media from a unique lens.

Disintegrating Democracy At Work

by Virginia Doellgast

The shift from manufacturing- to service-based economies has often been accompanied by the expansion of low-wage and insecure employment. Many consider the effects of this shift inevitable. In Disintegrating Democracy at Work, Virginia Doellgast contends that high pay and good working conditions are possible even for marginal service jobs. This outcome, however, depends on strong unions and encompassing collective bargaining institutions, which are necessary to give workers a voice in the decisions that affect the design of their jobs and the distribution of productivity gains. Doellgast's conclusions are based on a comparative study of the changes that occurred in the organization of call center jobs in the United States and Germany following the liberalization of telecommunications markets. Based on survey data and interviews with workers, managers, and union representatives, she found that German managers more often took the "high road" than those in the United States, investing in skills and giving employees more control over their work. Doellgast traces the difference to stronger institutional supports for workplace democracy in Germany. However, these democratic structures were increasingly precarious, as managers in both countries used outsourcing strategies to move jobs to workplaces with lower pay and weaker or no union representation. Doellgast's comparative findings show the importance of policy choices in closing off these escape routes, promoting broad access to good jobs in expanding service industries.

Diskursanalyse für die Kommunikationswissenschaft: Theorie, Vorgehen, Erweiterungen

by Thomas Wiedemann Christine Lohmeier

Die Diskursanalyse kann einen signifikanten Beitrag zur Kommunikationswissenschaft und zur sozialwissenschaftlichen Medienforschung leisten. Der Sammelband stellt grundlegende theoretische Positionen dar, diskutiert analytische Vorgehensweisen mit unterschiedlichem Datenmaterial, präsentiert empirische Forschungsbefunde und fragt nach künftigen Perspektiven sowie Erweiterungsmöglichkeiten diskursanalytischer Verfahren. Der Band liefert eine aktuelle Bestandsaufnahme in Sachen Diskursanalyse aus verschiedenen Disziplinen und plädiert für eine stärkere Integration dieser Forschungstradition in die Kommunikationswissenschaft.

Diskursintervention: Normativer Maßstab der Kritik und praktische Perspektiven zur Kultivierung öffentlicher Diskurse (Interdisziplinäre Diskursforschung)

by Friedemann Vogel Fabian Deus

Die Diskursforschung kann einen wertvollen Beitrag zur Kultivierung öffentlicher, demokratischer Debatten leisten. Die pointierten Kurzbeiträge dieses Bandes diskutieren etablierte und neue Formen, theoretische Möglichkeiten und praktische Grenzen wissenschaftlicher Diskursintervention. Im Fokus stehen die drei folgenden Fragen: Darf, muss und kann das Intervenieren in öffentliche Debatten eine wissenschaftliche Aufgabe sein? Auf welche normativen Maßstäbe kann sich ein wissenschaftliches oder journalistisches Eingreifen in Diskurse legitimerweise berufen? Wie können Diskursforschende und Medienschaffende jenseits ihrer Domänen zu einer Aufklärung strategischer Kommunikation und für eine Waffengleichheit auf dem diskursiven Schlachtfeld der Gesellschaft beitragen?

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