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Digital System Design - Use of Microcontroller: Use Of Microcontroller (River Publishers Series In Signal, Image And Speech Processing Ser.)
by Shenouda Dawoud R. PeplowEmbedded systems are today, widely deployed in just about every piece of machinery from toasters to spacecraft. Embedded system designers face many challenges. They are asked to produce increasingly complex systems using the latest technologies, but these technologies are changing faster than ever. They are asked to produce better quality designs with a shorter time-to-market. They are asked to implement increasingly complex functionality but more importantly to satisfy numerous other constraints. To achieve the current goals of design, the designer must be aware with such design constraints and more importantly, the factors that have a direct effect on them.One of the challenges facing embedded system designers is the selection of the optimum processor for the application in hand; single-purpose, general-purpose or application specific. Microcontrollers are one member of the family of the application specific processors.The book concentrates on the use of microcontroller as the embedded system?s processor, and how to use it in many embedded system applications. The book covers both the hardware and software aspects needed to design using microcontroller.The book is ideal for undergraduate students and also the engineers that are working in the field of digital system design.Contents• Preface;• Process design metrics;• A systems approach to digital system design;• Introduction to microcontrollers and microprocessors;• Instructions and Instruction sets;• Machine language and assembly language;• System memory; Timers, counters and watchdog timer;• Interfacing to local devices / peripherals;• Analogue data and the analogue I/O subsystem;• Multiprocessor communications;• Serial Communications and Network-based interfaces.
Digital Technologies and Gendered Realities
by Lakshmi Lingam and Nolwazi MkhwanaziThe book explores the varying experiences and engagement of youth with smartphones and digital technologies in India and South Africa. It examines the process of meaning-making (identity construction) garnered through smartphone technology — specifically relating to notions of love, sex, and sexuality.A keen reappraisal of the smartphone revolution, the essays underline the constant negotiations between technology and social institutions such as, family, schools, colleges\universities, religious groups, traditional community leaders, media, police, law, and governments. The volume looks at new forms of digital-based surveillance on girls, women and gender minorities and maps the responses of state, civil society and women’s movements in tackling the divergent narratives of freedom versus control; empowerment versus violence. It specifically looks at how concepts of ‘privacy’, ‘agency’, ‘autonomy’ and ‘consent’ are being framed in the legal arena regarding young women, which may or may not be empowering of their agency and choices.Challenging notions about gender, technology and society, this book will be of great interest to scholars and researchers of sociology and social anthropology, politics, gender studies, and Global South studies.
Digital Technologies, Elections and Campaigns in Africa (African Governance)
by Duncan Omanga Admire Mare Pamela MainyeThis book looks at how digital technologies are revolutionizing electoral campaigns and democratization struggles in Africa. Digital technologies are giving voice and civic agency to a cross section of African voters, providing important spaces for political engagement and debate. Drawing on cases from Kenya, Uganda, Mozambique, Nigeria, Ethiopia, and Zimbabwe amongst others, this book traces the shifts and tensions in this changing electoral communications landscape. In doing so, the book explores themes such as hate speech and disinformation, decolonisation, surveillance, internet shutdowns, influencers, bots, algorithms, and election observation, and looks beyond Facebook, Twitter, WhatsApp and YouTube to the increasingly important role of visual platforms such as Instagram and TikTok. Particularly highlighting the contribution of African scholars, this book is an important guide for researchers across the fields of African politics, media studies, and electoral studies, as well as to professionals and policymakers in political communication.
Digital Technology and the Future of Broadcasting: Global Perspectives (Electronic Media Research Series)
by John V. PavlikThis volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context. Among the many issues covered are: The impact of digital technology on the structure of broadcasting organizations and regulation; The nature of broadcast content or media programming and how it is delivered at home and abroad; Engagement and interaction of the public with broadcasting and social and mobile media; and The reshaping of revenue models for broadcasters and media organizations globally. The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change. As a benchmark of the remarkable changes taking place in today’s media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.
Digital Terrestrial Television in Europe
by Allan Brown Robert G. PicardDigital technology for the production, transmission, and reception of television is expected to replace analogue transmission throughout the world. The timetable for this transition is uncertain and different projections have been made for virtually every country in the world. This book gives the exhaustive details of the issues of this changeover in Europe and elsewhere. The details are placed within the context of the massive changes, which the television industry has been subjected to over the past 25 years.The rollout of digital terrestrial television (DTTV) in Europe is a significant issue for every country included in this survey. It is of such importance because DTTV is the centerpiece of many governments' policies toward making Europe the world leader in new information and communication technologies. These same governments are all wrestling with the issues of how to use the technology in ways that create both commercial and non-commercial value. European perspectives on the social, cultural, and political nature of broadcasting vary significantly from those in other parts of the world and require that the introduction of DTTV should be handled differently to its introduction elsewhere.There are enormous technical, political, and economic aspects to be considered and these vary from country to country in Europe. The two editors bring a perspective to this study as media economists who come to the European scene from other parts of the world. The book covers DTTV in depth, and it also includes discussions of cable, satellite, broadband, and Internet technology for comparison.
Digital Tools in Urban Schools: Mediating a Remix of Learning
by Jabari Mahiri"Today there is massive interest in how digital tools and popular culture are transforming learning out of school and lots of dismay at how digitally lost our schools are. Jabari Mahiri works his usual magic and here shows us how to cross this divide in a solidly grounded and beautifully written book. " ---James Paul Gee, Fulton Presidential Professor of Literacy Studies, Arizona State University "Digital Tools in Urban Schoolsis a profoundly sobering yet inspiring depiction of the potential for committed educators to change the lives of urban youth, with the assistance of a new set of technical capabilities. " ---Mimi Ito, Professor in Residence and MacArthur Foundation Chair in Digital Media and Learning, Departments of Informatics and Anthropology, University of California, Irvine "An uplifting book that addresses a critical gap in existing literature by providing rich and important insights into ways teachers, administrators, and members of the wider community can work together with students previously alienated---even excluded---from formal education to enhance classroom learning with appropriate digital tools and achieve inspiring results under challenging circumstances. " ---Colin Lankshear, James Cook University, and Michele Knobel, Montclair State University Digital Tools in Urban Schoolsdemonstrates significant ways in which high school teachers in the complex educational setting of an urban public high school in northern California extended their own professional learning to revitalize learning in their classrooms. Through a novel research collaboration between a university and this public school, these teachers were supported and guided in developing the skills necessary to take greater advantage of new media and new information sources to increase student learning while making connections to their relevant experiences and interests. Jabari Mahiri draws on extensive qualitative data---including blogs, podcasts, and other digital media---to document, describe, and analyze how the learning of both students and teachers was dramatically transformed as they utilized digital media in their classrooms. Digital Tools in Urban Schoolswill interest instructional leaders and participants in teacher preparation and professional development programs, education and social science researchers and scholars, graduate and undergraduate programs and classes emphasizing literacy and learning, and those focused on urban education issues and conditions.
Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management (Routledge Studies in Marketing)
by Maria Teresa Cuomo Pantea ForoudiTechnological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management (Routledge Studies in Marketing)
by Maria Teresa Cuomo Pantea ForoudiTechnological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Digital Transformation for Sustainability: ICT-supported Environmental Socio-economic Development (Progress in IS)
by Jorge Marx Gómez Maria Rosa LoriniThis book presents case studies to analyse the relationship between sustainability – environmental, social, institutional and economic – and digital innovation. The respective contributions offer a contextualisation of the main present and future trends concerning these two elements, and present analyses from economic, technical, managerial, and social perspectives alike. The individual sections of the book focus on interactions between sustainability and digital innovation in existing organisations and highlight the new opportunities, challenges and threats that may emerge as a result. The contributions are mainly based on case studies and research conducted in Europe and Africa, with a few focusing on Southeast Asia and Central America, and were prepared by experts in the fields of Information Systems, Computer Science, Social Development, and Economics.
Digital Transformation in Higher Education Institutions (EAI/Springer Innovations in Communication and Computing)
by Andreia de Bem Machado Maria José Sousa Francesca Dal Mas Silvana Secinaro Davide CalandraThis book analyzes digital technologies being used in the teaching-learning process. The authors show how the use of AI in higher education can provide personalized education through the automation of administrative teaching tasks, software programs that favor the detection of topics that need reinforcement in the classroom, the guidance and support of students outside the classroom, and the use of data intelligently to teach and support students. In addition, the authors show how to further personalize education with the use of augmented reality, adaptive platforms, intelligent tutor systems, Chatbots, adaptive learning, computer aided instruction, MOOCs, and robotics. The authors answer questions such as: What sustainable educational technologies can be used in the teaching-learning process; How can Blockchain technology and AI be applied in higher education; How can the metaverse be applied in virtual learning environments? The book is relevant to researchers, professionals, andstudents interested in technology and education.
The Digital Transformation of the Public Sphere
by Athina Karatzogianni Dennis Nguyen Elisa SerafinelliBringing together contributions from the fields of sociology, media and cultural studies, arts, politics, science and technology studies, political communication theory and popular culture studies, this volume engages both with theoretical debates and detailed empirical studies, showcasing how the public sphere is transformed by digital media, and in turn how this digital public sphere shapes and is shaped by debates surrounding crisis, conflict, migration and culture. Case studies from Bulgaria, Nigeria, China, Greece, Italy, Cyprus, UK, Mexico and India are discussed in detail.
Digital Twin Technologies and Smart Cities (Internet of Things)
by Maryam Farsi Alireza Daneshkhah Amin Hosseinian-Far Hamid JahankhaniThis book provides a holistic perspective on Digital Twin (DT) technologies, and presents cutting-edge research in the field. It assesses the opportunities that DT can offer for smart cities, and covers the requirements for ensuring secure, safe and sustainable smart cities. Further, the book demonstrates that DT and its benefits with regard to: data visualisation, real-time data analytics, and learning leading to improved confidence in decision making;reasoning, monitoring and warning to support accurate diagnostics and prognostics;acting using edge control and what-if analysis; andconnection with back-end business applications hold significant potential for applications in smart cities, by employing a wide range of sensory and data-acquisition systems in various parts of the urban infrastructure. The contributing authors reveal how and why DT technologies that are used for monitoring, visualising, diagnosing and predicting in real-time are vital to cities’ sustainability and efficiency. The concepts outlined in the book represents a city together with all of its infrastructure elements, which communicate with each other in a complex manner. Moreover, securing Internet of Things (IoT) which is one of the key enablers of DT’s is discussed in details and from various perspectives. The book offers an outstanding reference guide for practitioners and researchers in manufacturing, operations research and communications, who are considering digitising some of their assets and related services. It is also a valuable asset for graduate students and academics who are looking to identify research gaps and develop their own proposals for further research.
Digital Universe: The Global Telecommunication Revolution
by Peter B. SeelAn illuminating examination of the benefits and drawbacks of global, digital communication In this newly revised Second Edition of Digital Universe: The Global Telecommunication Revolution, journalism and digital telecommunication expert Peter B. Seel delivers a fascinating and insightful exploration of digital communication technologies and their substantial effects on contemporary life. This book traces the evolution of digital information and communication tools used around the world, from undersea telegraph cables to the newest mobile phones. Digital Universe introduces readers to important inventors, scientists, artists, and thinkers in its discussions of the history and socio-cultural effects of technology adoption. It offers an accessible tour of the global digital universe and provides new perspectives and critical observations on mediated human communication. The book also includes: A thorough introduction to digital communication, the internet, and the origins of the world wide web Comprehensive explorations of telecommunication and media convergence, including the profound effects of the adoption of wired and wireless technologies worldwide Practical discussions of internet control, cyberculture, and dystopian views -- including online censorship, the loss of personal privacy, surveillance capitalism, increasing data hacks, and cyberwarfare The book introduces an original concept, the Tao of Technology, that encourages readers to adopt an enhanced worldview of informed ambivalence toward the diffusion of new telecommunication technologies A new chapter on artificial intelligence (A.I.) explores its application in global telecommunication and examines the biases introduced by its creators In-depth examinations of new technologies, including alternative digital realities such as virtual and augmented realties, and their potential effects on the future of digital communication Perfect for undergraduate and graduate students in journalism, technical communication, speech communication, technology history, sociology, anthropology, computer information systems, and education; it provides the latest data on innovations in telecommunication. The second edition of Digital Universe: The Global Telecommunication Revolution will be an invaluable resource for anyone with an interest in the evolution of the internet, new telecommunication technologies, communication privacy and surveillance, the rise of social media, and the consequences of the diffusion of information and communication technologies.
Digital Unsettling: Decoloniality and Dispossession in the Age of Social Media (Critical Cultural Communication)
by Sahana Udupa Ethiraj Gabriel DattatreyanHow digital networks are positioned within the enduring structures of colonialityThe revolutionary aspirations that fueled decolonization circulated on paper—as pamphlets, leaflets, handbills, and brochures. Now—as evidenced by movements from the Arab Spring to Black Lives Matter—revolutions, protests, and political dissidence are profoundly shaped by information circulating through digital networks. Digital Unsettling is a critical exploration of digitalization that puts contemporary “decolonizing” movements into conversation with theorizations of digital communication. Sahana Udupa and Ethiraj Gabriel Dattatreyan interrogate the forms, forces, and processes that have reinforced neocolonial relations within contemporary digital environments, at a time when digital networks—and the agendas and actions they proffer—have unsettled entrenched hierarchies in unforeseen ways. Digital Unsettling examines events—the toppling of statues in the UK, the proliferation of #BLM activism globally, the rise of Hindu nationalists in North America, the trolling of academics, among others—and how they circulated online and across national boundaries. In doing so, Udupa and Dattatreyan demonstrate how the internet has become the key site for an invigorated anticolonial internationalism, but has simultaneously augmented conditions of racial hierarchy within nations, in the international order, and in the liminal spaces that shape human migration and the lives of those that are on the move. Digital Unsettling establishes a critical framework for placing digitalization within the longue durée of coloniality, while also revealing the complex ways in which the internet is entwined with persistent global calls for decolonization.
Digital Video Recorders: DVRs Changing TV and Advertising Forever
by Jimmy SchaefflerFour specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person. "Digital Video Recorders" features a macro and micro views of the already established yet still burgeoning DVR industry. As part of the NAB Executive Technology Briefing series, this book gives you a wealth of market knowledge, business models, case studies, and industry insignts explained in a non-technical fashion. "Digital Video Recorders" discusses the impact of the technology across many different industries and platforms, explains hardware, software and technology of set-top boxes, DVR infrastructure, on-screen guides, planning and scheduling, content security, and more. Whether you are an executive in the broadcast, telecommunications, consumer electronic, or advertising space, you will expand your knowledge on DVR impact, explore new business opportunities, and get a brief overview of the technical terms needed. You will also be able to accurately analyze and understand the trends, projections and other data, all of which will help lead to the expedited growth and development of DVR industry.
Digital Whistleblowing Platforms in Journalism: Encrypting Leaks
by Philip Di SalvoThis book analyzes whistleblowing platforms and the adoption of encryption tools in journalism. Whistleblowing platforms are becoming an important phenomenon for journalism in this era and offer safer solutions for communicating with whistleblowers and obtaining leaks. WikiLeaks and the Snowden case have been powerful game changers for today’s journalism, showing the potentials of and needs for encryption for journalistic purposes, together with the perils of surveillance. Whistleblowing platforms are also an interesting example of journalists and hackers coming together to support investigations with new tools and practices. The book introduces this phenomenon and features a qualitative study about whistleblowing platforms and their adoption in the journalistic field.
Digital Writing: A Guide to Writing for Social Media and the Web
by Dan LawrenceThis concise guidebook offers a rhetorical framework for writing and analyzing content for social media and the web. In the age of disinformation and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and strategic perspective. This book offers an interdisciplinary approach to writing scenarios, with insights from classical and contemporary rhetoric, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and communications careers in the digital space, and on ethical issues related to digital and social media.
Digitale Bildverarbeitung: Grundkurs mit neuronalen Netzen und MATLAB®-Praktikum
by Martin WernerDas Buch Digitale Bildverarbeitung gibt Einblicke in typische Methoden und Anwendungen. Es liefert eine solide Grundlage für die spätere fachliche Vertiefung. Dem einführenden Charakter entsprechend, steht exemplarisches, aktives Lernen an Beispielen und Übungen mit MATLAB® im Vordergrund. Wiederholungsfragen und kurze Aufgaben mit vollständigen Lösungen sowie viele Programmbeispiele mit Online-Ressourcen unterstützen den Lernerfolg. Ein PC mit MATLAB® und der Image Processing Toolbox wird vorausgesetzt.
Digitale Filter: Theorie und Praxis mit AVR-Mikrocontrollern
by Herrad Schmidt Manfred Schwabl-SchmidtWie digitale Filter nicht nur nach Rezept, sondern eigenschöpferisch konstruiert werden können, zeigt das Buch anschaulich. Da diese Konstruktion nur mit guten Theoriekenntnissen möglich ist, wird die erforderliche Theorie unter Einsatz graphischer Methoden und mit vielen sorgfältig ausgewählten und durchgerechneten Beispielen transparent und leicht verständlich dargestellt. Zudem werden Methoden und Tricks aus der Praxis vermittelt, derer man sich bei der Realisierung digitaler Filter mit Mikrocontrollern bedienen muss, um einsatzfähige Programme zu erhalten. Der Inhalt ist in sich abgeschlossen, weitere Kenntnisse etwa über analoge Filter und weitere Hilfsmittel werden nicht benötigt.
Digitale Kulturkommunikation: Grundlagen, Strategien und praktische Umsetzung
by Christian HolstDieses Buch gibt einen Überblick über die Chancen und Risiken der digitalen Kommunikation für Kultureinrichtungen. Im ersten Teil werden die Besonderheiten der digitalen Kommunikation gegenüber analoger Kommunikation erklärt. Der zweite Teil beschäftigt sich mit Strategien und Techniken der digitalen Kommunikation und diskutiert, welche der einschlägigen Konzepte in welcher Weise auch im Kulturbereich angewendet werden können. Der dritte Teil schließlich gibt einen Überblick über die aktuellen Anwendungsfelder und Tools der digitalen Kommunikation sowie deren Chancen und Risiken. Hierbei werden viele erfolgreiche Anwendungsbeispiele aus dem Kultursektor herangezogen.
Digitale Medien im Unternehmen
by Nadine Soyez Gerald LembkeDigitale Medien sind aus den verschiedenen Funktionsbereichen eines Unternehmens nicht mehr wegzudenken: das Marketing erfolgt zunehmend crossmedial, der Vertrieb international und auf digitalem Wege. Häufig werden digitale Medien in Unternehmen jedoch wenig systematisch, dafür aber aktionistisch eingeführt. Das Buch stellt viele Ansätze vor, die den Einstieg in und die Optimierung von digitalen Nutzungskonzepten und Geschäftsmodellen bei geringem Aufwand ermöglichen. Mit konkreten Anleitungen und Umsetzungsbeispielen aus der Unternehmenspraxis.
Digitale Signalverarbeitung mit MATLAB®: Grundkurs mit 16 ausführlichen Versuchen (Studium Technik Ser.)
by Martin WernerDas Buch führt in die Grundlagen und Anwendungen der digitalen Signalverarbeitung durch praktische MATLAB®-Übungen am PC ein. Angeboten werden 16 Versuche mit klaren Lernzielen, ausführlichen Einführungen und erklärenden Lösungen. Die Versuchsvorbereitungen bauen idealerweise auf erste Erfahrungen aus einer einführenden Lehrveranstaltung in Signale und Systeme auf. Ein PC mit dem Programmpaket MATLAB® mit der Signal Processing Toolbox wird vorausgesetzt. Nützliche MATLAB®-Werkzeuge werden einbezogen, so dass das Gelernte unmittelbar in die Praxis übertragen werden kann. Die Programme und Datensätze zum Buch sind auf der Produktseite der Verlagshomepage kostenlos verfügbar.
Digitale Transformation und Agilität in der Praxis: Veränderungsbereitschaft in Unternehmen fördern durch Background-Personality-Management
by Winfried NeunDieses Buch zeigt, wie Unternehmen in Transformationsprozessen mithilfe eines Background-Personality-Managements interne Widerstände überwinden und die Veränderungsbereitschaft steigern können. Die Background Personality ist die Persönlichkeitsstruktur, die Organisationen oder Unternehmen mit ihren individuellen Merkmalen prägt, sich verfestigt und damit zu einem Motivations- oder Demotivationsfaktor werden kann. Aber: Durch eine professionelle und agile Herangehensweise kann man sie aktiv gestalten und verändern.In dieser praktischen Anleitung erfahren Sie, wie Sie die Background Personality als Erfolgstreiber in der digitalen Transformation nutzen können und wie Sie Ihre Organisation durch gezieltes, fachgebietsübergreifendes Querdenken für den digitalen Wandel sensibilisieren und ihn umsetzen. Dabei werden die Grundlagen für die Steuerung und Bearbeitung der Background Personality vermittelt, die Herausforderungen an Projektbeispielen beschrieben und konkrete Tipps für die Praxis gegeben. Ein hilfreicher Leitfaden für Führungskräfte in Unternehmen, NGOs und politische Organisationen.
Digitale Wahlkämpfe: Politische Kommunikation im Bundestagswahlkampf 2021
by Martin Fuchs Martin MotzkauDer Sammelband beleuchtet die verschiedenen Folgen zunehmender digitaler Wahlkämpfe anhand der Bundestagswahl 2021 für Politik, Journalismus und Gesellschaft. Darüber hinaus ermöglichen die Erkenntnisse einen Blick in die Zukunft des digitalen Campaignings. Der digitale Wandel und die damit verbundenen Möglichkeiten für die politische Kommunikation werden die Wahlkämpfe der Zukunft immer stärker beeinflussen.Politische Challenges auf TikTok, Begleitung der TV-Trielle auf Twitter oder Haustürgespräche in der Dating-App – ein Wahlkampf ohne digitale Plattformen und Formate ist heute undenkbar. Entsprechend erhöhen Parteien, Spitzenkandidat*innen und andere politische Akteure ihre Budgets für den Online-Wahlkampf und professionalisieren Personal und Strukturen, um die Wähler*innen noch effizienter zu erreichen und zu mobilisieren. Im Bundestagswahlkampf 2021 beschleunigte die Corona-Pandemie diesen Trend, da traditionelle Wahlkampfveranstaltungen auf Marktplätzen oder in Hallen aufgrund der Maßnahmen zur Bekämpfung des Virus kaum möglich waren. Die Parteien und Kandidat*innen waren noch stärker auf digitale Plattformen angewiesen und die Strategien entsprechend detailreicher als in den Jahren zuvor.
Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
by Karl-Heinz Land Ralf T. KreutzerDie Herausforderungen, die mit der zunehmenden Digitalisierung, den sozialen Netzwerken, dem steigenden mobilen Zugriff auf das Internet und der Entstehung von Big Data in Verbindung mit leistungsstarken Cloud-Technologien auf uns zukommen werden, sind gewaltig. Wissen Sie, welche Gefahren und Chancen mit der zunehmenden Digitalisierung von Produkten und Services einhergehen, welche Macht den sozialen Medien innewohnt und wie diese bestehende Geschäftsmodelle aushebeln und Marken gefährden - aber auch zum globalen Erfolg verhelfen können? Ralf T. Kreutzer und Karl-Heinz Land liefern Ihnen konkrete Anregungen, um die Kreativität zu fördern und Lösungsprozesse im Unternehmen anzustoßen. Sie bieten wertvolle Hilfestellungen und Denkanstöße, informieren über Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler von Unternehmen noch verzeiht.