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The Dynamics of Influencer Marketing: A Multidisciplinary Approach (Routledge Studies in Marketing)
by José M. Álvarez-MonzoncilloYouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.
Dynamics Of Mass Communication
by Joseph R. DominickWell-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
Dynamics of Media Editing
by Vincent F. FilakAs traditional newsrooms staffed by journalists and managed by experienced editors become less and less common, there is an even greater need for all types of professional writers to be fluent in the editorial process. Dynamics of Media Editing emphasizes the broad value of editing as both a tool for journalistic management and an essential skill for individual writers of all stripes. Author Vince F. Filak recognizes editing as an essential process for improving the quality of published writing, something that is relevant and essential to investigative journalists, social media interns, celebrity bloggers, and everyone in between. By organizing the book around skills and by platforms, Dynamics of Media Editing shows students how the basic principles of good editing work across disciplines and media platforms. Key Features The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. "Helpful Hints" boxes provide easy-to-consult lists of dos and don’ts for good writing. "Thoughts From a Pro" boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.
Dynamics of Media Editing
by Vincent F. FilakAs traditional newsrooms staffed by journalists and managed by experienced editors become less and less common, there is an even greater need for all types of professional writers to be fluent in the editorial process. Dynamics of Media Editing emphasizes the broad value of editing as both a tool for journalistic management and an essential skill for individual writers of all stripes. Author Vince F. Filak recognizes editing as an essential process for improving the quality of published writing, something that is relevant and essential to investigative journalists, social media interns, celebrity bloggers, and everyone in between. By organizing the book around skills and by platforms, Dynamics of Media Editing shows students how the basic principles of good editing work across disciplines and media platforms. Key Features The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. "Helpful Hints" boxes provide easy-to-consult lists of dos and don’ts for good writing. "Thoughts From a Pro" boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.
Dynamics of Media Writing: Adapt and Connect
by Vincent F. FilakDynamics of Media Writing gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Dynamics of Media Writing: Adapt and Connect
by Vincent F. FilakDynamics of Media Writing gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Dynamics of Media Writing: Adapt and Connect
by Vincent F. FilakThis fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. New to the Second Edition: A new chapter on social media discusses the latest developments in this rapidly changing area. New Helpful Hints boxes help you hone your media writing skills. New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date. Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills. Fake news is now covered in multiple sections to help you both understand and spot it when reviewing the news. Additional photos and graphics illustrate the various elements of storytelling to make the information easier for you to apply. New "Give It a Try" features at the end of the Adapt and Connect boxes allow you to try out the skills outlined.
Dynamics of Media Writing: Adapt and Connect
by Vincent F. FilakThis fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. New to the Second Edition: A new chapter on social media discusses the latest developments in this rapidly changing area. New Helpful Hints boxes help you hone your media writing skills. New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date. Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills. Fake news is now covered in multiple sections to help you both understand and spot it when reviewing the news. Additional photos and graphics illustrate the various elements of storytelling to make the information easier for you to apply. New "Give It a Try" features at the end of the Adapt and Connect boxes allow you to try out the skills outlined.
Dynamics of Media Writing: Adapt and Connect
by Vincent F. FilakDynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Dynamics of Media Writing: Adapt and Connect
by Vincent F. FilakDynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
The Dynamics of News: Journalism in the 21st Century Media Milieu
by Richard PerloffThis new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.
Dynamics of News Reporting and Writing: Foundational Skills for a Digital Age
by null Vincent F. FilakDynamics of News Reporting and Writing: Foundational Skills for a Digital Age shows students how to approach their stories and think on their feet in the evolving media landscape. Recognizing that well-crafted stories are founded on sharp prose, author Vincent F. Filak guides students through the essential elements of newswriting, such as lead writing, structure, and storytelling, in a chapter-by-chapter approach, while also teaching them how to think critically and focus on what matters most to their readers. The Third Edition features expanded writing and grammar exercises, discussions on social and digital media advancements, new coverage of artificial intelligence and generative AI, and additional career-related examples to help students succeed upon entering the field.
Dynamics of News Reporting and Writing: Foundational Skills for a Digital Age
by null Vincent F. FilakDynamics of News Reporting and Writing: Foundational Skills for a Digital Age shows students how to approach their stories and think on their feet in the evolving media landscape. Recognizing that well-crafted stories are founded on sharp prose, author Vincent F. Filak guides students through the essential elements of newswriting, such as lead writing, structure, and storytelling, in a chapter-by-chapter approach, while also teaching them how to think critically and focus on what matters most to their readers. The Third Edition features expanded writing and grammar exercises, discussions on social and digital media advancements, new coverage of artificial intelligence and generative AI, and additional career-related examples to help students succeed upon entering the field.
Dynamics of News Reporting and Writing: Foundational Skills for a Digital Age
by Vincent F. FilakJournalists in today’s media environment require a skill set that can be adapted to a variety of media. Dynamics of News Reporting and Writing: Foundational Skills for a Digital Age teaches students the foundational skills they need to successfully report and write the news in an evolving digital landscape. Author Vince F. Filak offers guidance on the essential skills of the industry while weaving in the “how-to’s” of writing digital news. Recognizing that well-crafted stories are founded on sharp prose, this new text covers the foundational elements of newswriting, such as lead writing, structure, and storytelling while also teaching students how to think critically and determine what matters most to their readers. Key Features: An audience-centric approach encourages students to understand why and how news is relevant to the lives of their readers before they even start digging into their stories. “Write Now! Exercises” provide students with an opportunity to immediately practice the core set of skills they have just learned and apply these skills to various platforms. “Consider This” debates spark classroom discussions by encouraging students to take a closer look at a current issue or ideological dilemma and make a valid case for their position. “Thoughts from a Pro” offer students an up-close look at a specific aspect of reporting and writing from a professional who is plying their trade each day.
Dynamics of News Reporting and Writing: Foundational Skills for a Digital Age
by Vincent F. FilakJournalists in today’s media environment require a skill set that can be adapted to a variety of media. Dynamics of News Reporting and Writing: Foundational Skills for a Digital Age teaches students the foundational skills they need to successfully report and write the news in an evolving digital landscape. Author Vince F. Filak offers guidance on the essential skills of the industry while weaving in the “how-to’s” of writing digital news. Recognizing that well-crafted stories are founded on sharp prose, this new text covers the foundational elements of newswriting, such as lead writing, structure, and storytelling while also teaching students how to think critically and determine what matters most to their readers. Key Features: An audience-centric approach encourages students to understand why and how news is relevant to the lives of their readers before they even start digging into their stories. “Write Now! Exercises” provide students with an opportunity to immediately practice the core set of skills they have just learned and apply these skills to various platforms. “Consider This” debates spark classroom discussions by encouraging students to take a closer look at a current issue or ideological dilemma and make a valid case for their position. “Thoughts from a Pro” offer students an up-close look at a specific aspect of reporting and writing from a professional who is plying their trade each day.
Dynamics of News Reporting and Writing: Foundational Skills for a Digital Age
by Vincent F. FilakDynamics of News Reporting and Writing: Foundational Skills for a Digital Age shows students how to approach their stories and think on their feet in the evolving media landscape. Recognizing that well-crafted stories are founded on sharp prose, author Vincent F. Filak covers more foundational elements of a newswriting textbook, like lead writing, structure, and storytelling, while also teaching students how to think critically and determine what matters most to their readers. The Second Edition includes even more writing and grammar exercises, discussions of social media and digital media advancements, and additional career-related examples to help students succeed upon entering the field.
Dynamics of News Reporting and Writing: Foundational Skills for a Digital Age
by Vincent F. FilakDynamics of News Reporting and Writing: Foundational Skills for a Digital Age shows students how to approach their stories and think on their feet in the evolving media landscape. Recognizing that well-crafted stories are founded on sharp prose, author Vincent F. Filak covers more foundational elements of a newswriting textbook, like lead writing, structure, and storytelling, while also teaching students how to think critically and determine what matters most to their readers. The Second Edition includes even more writing and grammar exercises, discussions of social media and digital media advancements, and additional career-related examples to help students succeed upon entering the field.
The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series)
by Richard M. PerloffThe Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
The Dynamics of Political Communication: Media and Politics in a Digital Age
by Richard M. Perloff"The Dynamics of Political Communication blends the drama, excitement, and chaos of politics with the extensive body of social science research that maps in detail the role of the communication media in our political life." --Maxwell McCombs, University of Texas at Austin "The effortlessness and accessibility with which this text walks the reader through theories, current examples and exercises will also make it a very popular textbook for undergraduate courses. I look forward to assigning it in my classes."--Dietram A. Scheufele, University of Wisconsin-Madison "Written in an easily accessible style and filled with timely and interesting examples, this textbook would be a first-rate addition to any introductory course on the topic."--Gadi Wolfsfeld, Author of Making Sense of Media and Politics: Five Principles in Political Communication "...an engaging and timely analysis of the central role of media in American politics. ... The book provides multiple perspectives to stimulate critical thought and reflection."--Ann N. Crigler, University of Southern California "Perloff has offered a systematic overview of the topic that allows us to make sense of the chaotic communication environment we are enveloped within. ... A must-read for anyone looking to introduce themselves to this important research area."--R. Lance Holbert, The Ohio State University What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the discipline. He examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters and providing links to online examples of real-life political communication. The text's companion website provides expanded resources for students as well as materials for instructors to use in the classroom. The Dynamics of Political Communication immerses readers in contemporary events through its coverage of online campaigning, effects of negative advertising, issues of gender bias in campaign politics, and image-management strategies in the 2012 campaign. It will prepare you to survey the current political landscape with a more critical eye, and encourage a greater understanding of the challenges and occurrences presented in this constantly evolving field.
The Dynamics of Political Communication: Media and Politics in a Digital Age
by Richard M. PerloffWhat impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.
The Dynamics of Political Communication: Media and Politics in a Digital Age
by Richard M. PerloffThe third edition of The Dynamics of Political Communication continues its comprehensive coverage of communication and politics, focusing on problematic issues that bear on the functioning of democracy in an age of partisanship, social media, and political leadership that questions media’s legitimacy. The book covers the intersections between politics and communication, calling on related social science disciplines as well as normative political philosophy. This new edition is thoroughly updated and includes a survey of the contemporary political communication environment, unpacking fake news, presidential communication, hostile media bias, concerns about the waning of democracy, partisan polarization, political advertising and marketing, the relationship between social media and the news media, and the 2020 election, all the while drawing on leading new scholarship in these areas. It's ideally suited for upper-level undergraduate and graduate political communication courses in communication, journalism, and political science programs. This edition again features online resources with links to examples of political communication in action, such as videos, news articles, tweets, and press releases. For instructors, an instructor’s manual, lecture slides, and test questions are also provided. Access the support material at www.routledge.com/9780367279417
Dynamics of Writing: An Exercise Guide
by Vincent F. FilakDynamics of Writing: An Exercise Guide gives students multiple opportunities to practice their writing skills in-class or as take-home assignments. Each chapter focuses on a different aspect of the newswriting process and offers short-answer, multiple-choice, and writing-prompt activities to help students master the concepts and skills presented in Vincent F. Filak’s comprehensive book. Additional exercises built around the unique demands of online newswriting will prepare students to meet the demands of a changing media landscape. Key Features: "Writing Exercises" enable students to recall & demonstrate their understanding of various elements found in each chapter in Dynamics of News Writing and Reporting. "Practice Writing" exercises empower students to apply their knowledge in a safe, in-class environment. "Live-Action Exercises" encourage students to expand their knowledge and experience through out-of-class reporting and writing opportunities. Bundle this workbook with Dynamics of News Writing and Reporting.
Dynamics of Writing: An Exercise Guide
by Vincent F. FilakDynamics of Writing: An Exercise Guide gives students multiple opportunities to practice their writing skills in-class or as take-home assignments. Each chapter focuses on a different aspect of the newswriting process and offers short-answer, multiple-choice, and writing-prompt activities to help students master the concepts and skills presented in Vincent F. Filak’s comprehensive book. Additional exercises built around the unique demands of online newswriting will prepare students to meet the demands of a changing media landscape. Key Features: "Writing Exercises" enable students to recall & demonstrate their understanding of various elements found in each chapter in Dynamics of News Writing and Reporting. "Practice Writing" exercises empower students to apply their knowledge in a safe, in-class environment. "Live-Action Exercises" encourage students to expand their knowledge and experience through out-of-class reporting and writing opportunities. Bundle this workbook with Dynamics of News Writing and Reporting.
Dynamics On and Of Complex Networks
by Animesh Mukherjee Andreas Deutsch Niloy GangulyThis self-contained book systematically explores the statistical dynamics on and of complex networks having relevance across a large number of scientific disciplines. The theories related to complex networks are increasingly being used by researchers for their usefulness in harnessing the most difficult problems of a particular discipline. The book is a collection of surveys and cutting-edge research contributions exploring the interdisciplinary relationship of dynamics on and of complex networks. Topics covered include complex networks found in nature--genetic pathways, ecological networks, linguistic systems, and social systems--as well as man-made systems such as the World Wide Web and peer-to-peer networks. The contributed chapters in this volume are intended to promote cross-fertilization in several research areas, and will be valuable to newcomers in the field, experienced researchers, practitioners, and graduate students interested in systems exhibiting an underlying complex network structure in disciplines such as computer science, biology, statistical physics, nonlinear dynamics, linguistics, and the social sciences.
Dynamics On and Of Complex Networks, Volume 2: Applications to Time-Varying Dynamical Systems
by Bivas Mitra Niloy Ganguly Fernando Peruani Animesh Mukherjee Monojit ChoudhuryThis self-contained book systematically explores the statistical dynamics on and of complex networks with a special focus on time-varying networks. In the constantly changing modern world, there is an urgent need to understand problems related to systems that dynamically evolve in either structure or function, or both. This work is an attempt to address such problems in the framework of complex networks. Dynamics on and of Complex Networks, Volume 2: Applications to Time-Varying Dynamical Systems is a collection of surveys and cutting-edge research contributions exploring key issues, challenges, and characteristics of dynamical networks that emerge in various complex systems. Toward this goal, the work is thematically organized into three main sections with the primary thrust on time-varying networks: Part I studies social dynamics; Part II focuses on community identification; and Part III illustrates diffusion processes. The contributed chapters in this volume are intended to promote cross-fertilization in several research areas and will be valuable to newcomers in the field, experienced researchers, practitioners, and graduate students interested in pursuing research in dynamical networks with applications to computer science, statistical physics, nonlinear dynamics, linguistics, and the social sciences. This volume follows Dynamics On and Of Complex Networks: Applications to Biology, Computer Science, and the Social Sciences (2009), ISBN 978-0-8176-4750-6.