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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valu
by Ronald J. AlsopA veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals.From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers—and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations. Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched. This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry—from Dow Chemical to Disney to DaimlerChrystler—have much more to learn. It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains: • How to protect your reputation when the inevitable crisis hits • How to cope with the many hazards in cyberspace • How to create a reputation for vision and industry leadership • How to establish a culture of ethical behavior • How to measure and monitor your ever-changing public image • How to make employees your reputation champions • How to decide when it's time to change your name The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in.
The 1st International Conference on Maritime Education and Development: ICMED
by Sanja Bauk Stojče Dimov IlčevThis book presents the proceedings of the 1st International Conference on Maritime Education and Development. The conference exchanges knowledge, experiences and ideas in the domain of maritime education and development, with the ultimate goal of generating new knowledge and implementing smart strategies and actions. Topics include the 4th Industrial Revolution (4IR); unmanned air/sea surface/underwater vehicles (UxV); the digital divide and Internet accessibility; digital infrastructure; IMO E-navigation strategy; smart-ship concept; automation and digitalization; cyber security; and maritime future. This proceedings pertains to researchers, academics, students, and professionals in the realm of maritime education and development.
The 2,548 Best Things Anybody Ever Said
by Robert ByrneDrawing from diverse personages from Goethe to Churchill to Woody Allen, The 2,548 Best Things Anybody Ever Said is a witty wise quotation collection that deserves a special place on every humor lover's bookshelf. These unique, funny, and outrageous quotations, previously published in four separate volumes, are now gathered together in a seemingly limitless trove of pithy and often irreverent one-liners, retorts, put-downs, jokes, and last words that cover every conceivable subject and will appeal to every taste. Highlights include: —W. C. Fields: "Start every day with a smile and get it over with." —George Burns:&” "Happiness is having a large loving family in another city." And many more.
The 2,548 Wittiest Things Anybody Ever Said
by Robert ByrneA fresh selection of sharp, witty zingers gathered from both famous and utterly unknown (but very quotable) sources, by the editor of the popular The 2,548 Best Things Anybody Ever Said Robert Byrne's quote books are widely praised as authoritative and accessible sources of sayings for any and all occasions. Byrne's own wit, diligent research, and creativity combine to form a fresh go-to reference that serves readers better than Google--no Wi-Fi required. The 2,548 Wittiest Things Anybody Ever Said is an all-new collection of clever quips and laugh-out-loud punch lines from Gracie Allen to Frank Zappa, on such topics as sex, divorce, religion, fashion, animals, and money: STEVE MARTIN: "I'd do anything for a good body except exercise and eat right." JON STEWART: "War is God's way of teaching Americans geography." NORA EPHRON: "Successful parents have adult children who can pay for their own psychoanalysis." This compilation, to be enjoyed by generations young and old, deserves a place of honor on every language lover's bookshelf.
The 2-Hour Job Search: Using Technology to Get the Right Job Faster
by Steve DaltonA job-search manual that gives career seekers a systematic, tech-savvy formula to efficiently and effectively target potential employers and secure the essential first interview.The 2-Hour Job Search shows job-seekers how to work smarter (and faster) to secure first interviews. Through a prescriptive approach, Dalton explains how to wade through the Internet's sea of information and create a job-search system that relies on mainstream technology such as Excel, Google, LinkedIn, and alumni databases to create a list of target employers, contact them, and then secure an interview--with only two hours of effort. Avoiding vague tips like "leverage your contacts," Dalton tells job-hunters exactly what to do and how to do it. This empowering book focuses on the critical middle phase of the job search and helps readers bring organization to what is all too often an ineffectual and frustrating process.
The 2-Hour Job Search, Second Edition: Using Technology to Get the Right Job Faster
by Steve DaltonUse the latest technology to target potential employers and secure the first interview--no matter your experience, education, or network--with these revised and updated tools and recommendations.&“The most practical, stress-free guide ever written for finding a white-collar job.&”—Dan Heath, coauthor of Switch and Made to Stick Technology has changed not only the way we do business, but also the way we look for work. The 2-Hour Job Search rejects laundry lists of conventional wisdom in favor of a streamlined job search approach that produces results quickly and efficiently. In three steps, creator Steve Dalton shows you how to select, prioritize, and make contact with potential employers so you can land that critical first interview.In this revised second edition, you'll find updated advice on how to efficiently surf online job postings, how to reach out to contacts at your dream workplace and when to follow up, and advice on using LinkedIn, Indeed, and Google to your best advantage. Dalton incorporates ideas from leading thinkers in behavioral economics, psychology, and game theory, as well as success stories from readers of the first edition.The 2-Hour Job Search method has proven so successful that it has been shared at schools across the globe and is a formal part of the curriculum for all first-year MBAs at Duke University. With this book, you'll learn how to make it work for you too.
20 pelotazos de esperanza en tiempos de crisis
by Alberto LatiCon el estilo que lo caracteriza, el reconocido periodista deportivo Alberto Lati nos comparte 20 hechos históricos en los que el deporte trajo paz a enemigos de guerra, tiempos en los que el deporte fue patria para deportistas desplazados de su hogar, momentos cruciales en los que el deporte fue la única esperanza. De alguna manera, Alberto Lati ha escrito éste, su quinto libro, desde que comenzó su andar en los medios. Siempre intrigado por la capacidad del deporte para generar una mejor sociedad, siempre hurgando en esas canchas -o, más bien, en esos pelotazos- de los que surgió la esperanza cuando todo era crisis. Nacido en la Ciudad de México en 1978, ha radicado como corresponsal en ocho países y ha realizado coberturas en más de 100. A la par de su trabajo en medios de comunicación y su pasión por los idiomas, es colaborador del Alto Comisionado de la ONU para los Refugiados. En 2013 publicó Latitudes. Crónica, viaje y balón, reeditado como bestseller en 2016 (bajo el sello Debolsillo). En 2018 vio luz su primera novela Aquí, Borya(Grijalbo). En 2019 exploró la infancia de los mejores futbolistas con 100 genios del balón(Plan B) y en 2020 lo hizo con los más destacados atletas olímpicos con 100 dioses del Olimpo (Plan B). Aquí se encuentran crónicas y relatos de coberturas. Aquí fluyen, cual armonioso centro al área, entrevistas exclusivas con personajes como los Nobel de la Paz, Juan Manuel Santos y Lech Walesa, como el entrenador del milagro iraquí de 2007, Jorvan Vieira, como el único jugador no blanco en la coronación de 1995 que unificó a Sudáfrica, Chester Williams. Aquí 20 pelotazos de esperanza en tiempos de crisis... tan necesarios hoy.
200+ Ways to Protect Your Privacy: Simple Ways to Prevent Hacks and Protect Your Privacy--On and Offline
by Jeni RogersDiscover simple strategies for protecting your personal and confidential information on and offline with this essential and easy-to-understand guide. We all know that the internet can serve as a hotbed for identity theft. But it isn’t the only place where your privacy can be breached. In fact, there are lots of ways you can protect your privacy (or diminish it) that have little or nothing to do with access to the internet. Your home, your photos, your trash can, your kids, your favorite restaurant or store—and even you have the ability to unknowingly reveal your private information to everyone from thieves to busybodies. But you don’t need to hire a specialist to keep your information safe—you can do it yourself with these 200+ easy-to-implement tactics, some of which include: —Shredding hard copies of bills — Turning off Bluetooth when not in use — Using a firewall — Hiding spare keys in an unusual place Keeping your information secure lies in your hands—make sure you’re not putting yourself at risk in your daily habits with this essential guide.
200 Words to Help You Talk about Philosophy
by Anja SteinbauerHave you have ever felt at a disadvantage when joining in a conversation on a subject that you aren't confident about? If yes, this new book series is for you. Each book features definitions of two hundred words frequently used to describe and discuss a smart subject.200 Words to Help You Talk About Philosophy is designed to demystify jargon-based philosophic language and make you at ease holding a conversation on the topic. Philosophy can be baffling, as well as fascinating, to the best of us. Let Anja Steinbauer guide you through doubt, dialectic, Dao, and much more. The book is written with digestible text enabling a quick and easy understanding of various topics while broadening your philosophical vocabulary. 200 Words to Help You Talk About Philosophy is one of two new titles beginning a series of smart subjects, also including art, psychology, and music.
200 Words to Help You Talk about Philosophy
by Anja SteinbauerHave you have ever felt at a disadvantage when joining in a conversation on a subject that you aren't confident about? If yes, this new book series is for you. Each book features definitions of two hundred words frequently used to describe and discuss a smart subject.200 Words to Help You Talk About Philosophy is designed to demystify jargon-based philosophic language and make you at ease holding a conversation on the topic. Philosophy can be baffling, as well as fascinating, to the best of us. Let Anja Steinbauer guide you through doubt, dialectic, Dao, and much more. The book is written with digestible text enabling a quick and easy understanding of various topics while broadening your philosophical vocabulary. 200 Words to Help You Talk About Philosophy is one of two new titles beginning a series of smart subjects, also including art, psychology, and music.
200 Words to Help You Talk About Psychology
by Michael BrittIf you have ever felt at a disadvantage when joining in a conversation on a subject that you aren't confident about, this new series is for you. Each book features definitions of two hundred words frequently used to describe and discuss a smart subject. Psychology can be baffling, as well as fascinating, to the best of us. Let Michael Britt guide you through gestalt theory, the placebo effect, prejudice, critical thinking and so much more.
200 Words to Help You Talk About Psychology
by Michael BrittIf you have ever felt at a disadvantage when joining in a conversation on a subject that you aren't confident about, this new series is for you. Each book features definitions of two hundred words frequently used to describe and discuss a smart subject. Psychology can be baffling, as well as fascinating, to the best of us. Let Michael Britt guide you through gestalt theory, the placebo effect, prejudice, critical thinking and so much more.
2009 Children's Writer's & Illustrator's Market
by Alice PopeChildren's Writer's and Illustrator's Market is the top market guide–the bible–for children's writers and illustrators seeking publication.The 2009 edition of this stalward companion offers you more than 650 listings for book publishers, magazines, agents, art reps and more. Completely updated, it also contains exclusive interviews with and articles by well-respected and award-winning authors, illustrators, and publishing professionals as well as nuts-and-bolts how-to information. You'll learn what to do, how to do it, and get loads of information and inspiration.
2009 Children's Writer's & Illustrator's Market®
by Alice PopeIf you long to see your stories or artwork in the hands of young readers--from toddlers to teens--this is the book you'll need. Our 2009 edition includes 700+ updated listings for book publishers, magazines, agents, art reps, and others who may be interested in your work. Also includes articles and interviews with National Book Award winner Sherman Alexie; best-selling authors Scott Westerfeld and Katherine Applegate, and many others including more than half a dozen new authors. Listings for organizations, conferences, workshops, contests, awards, grants and more of interest to children's writers and illustrators included. Get perspective and insight into the writing, revising, and submitting of your work, negotiating contracts, working with agents, and more. This could be the year your writing dreams comes true.
2009 Guide To Literary Agents (Market)
by Chuck SambuchinoNow, more than ever, in a market glutted with aspiring writers and a shrinking number of publishing houses, writers need someone familiar with the publishing scene to shepherd their manuscript to the right person. Completely updated annually, Guide to Literary Agents provides names and specialties for more than 800 individual agents around the United States and the world. The 2009 edition includes more than 85 pages of original articles on everything you need to know including how to submit to agents, how to avoid scams and what an agent can do for their clients.
2009 Guide to Literary Agents® (Market)
by Chuck SambuchinoNow, more than ever, in a market glutted with aspiring writers and a shrinking number of publishing houses, writers need someone familiar with the publishing scene to shepherd their manuscript to the right person. Completely updated annually,Guide to Literary Agentsprovides names and specialties for more than 800 individual agents around the United States and the world. The 2009 edition includes more than 85 pages of original articles on everything you need to know including how to submit to agents, how to avoid scams and what an agent can do for their clients.
2009 Guide To Literary Agents - Articles (Market)
by Chuck SambuchinoNow, more than ever, in a market glutted with aspiring writers and a shrinking number of publishing houses, writers need someone familiar with the publishing scene to shepherd their manuscript to the right person. Completely updated annually, Guide to Literary Agents provides names and specialties for more than 800 individual agents around the United States and the world. The 2009 edition includes more than 85 pages of original articles on everything you need to know including how to submit to agents, how to avoid scams and what an agent can do for their clients.
2009 Novel & Short Story Writer's Market® (Market)
by Writer'S Digest BooksFor 28 years, Novel & Short Story Writer's Market has been the only resource of its kind exclusively for fiction writers. Covering all genres from romance to mystery to horror and more, this resource helps you prepare your submissions and sell your work. This must-have guide includes listings for over 1,300 book publishers, magazines, literary agents, writing contests and conferences, each containing current contact information, editorial needs, schedules and guidelines that save you time and take the guesswork out of the submission process. With more than 100 pages of listings for literary journals alone and another 100 pages of book publishers, plus special sections dedicated to the genres of romance, mystery/thriller, speculative fiction, and comics/graphic novels, the 2009 edition of this essential resource is your key to successfully selling your fiction.
2009 Novel & Short Story Writer's Market (Market)
by Editors Of Writers Digest BooksFor 28 years, Novel & Short Story Writer's Market has been the only resource of its kind exclusively for fiction writers. Covering all genres from romance to mystery to horror and more, this resource helps you prepare your submissions and sell your work. This must-have guide includes listings for over 1,300 book publishers, magazines, literary agents, writing contests and conferences, each containing current contact information, editorial needs, schedules and guidelines that save you time and take the guesswork out of the submission process. With more than 100 pages of listings for literary journals alone and another 100 pages of book publishers, plus special sections dedicated to the genres of romance, mystery/thriller, speculative fiction, and comics/graphic novels, the 2009 edition of this essential resource is your key to successfully selling your fiction.
2009 Novel & Short Story Writer's Market - Listings (Market)
by Editors of Writers Digest BooksFor 28 years, Novel & Short Story Writer's Market has been the only resource of its kind exclusively for fiction writers. Covering all genres from romance to mystery to horror and more, this resource helps you prepare your submissions and sell your work. This must-have guide includes listings for over 1,300 book publishers, magazines, literary agents, writing contests and conferences, each containing current contact information, editorial needs, schedules and guidelines that save you time and take the guesswork out of the submission process. With more than 100 pages of listings for literary journals alone and another 100 pages of book publishers, plus special sections dedicated to the genres of romance, mystery/thriller, speculative fiction, and comics/graphic novels, the 2009 edition of this essential resource is your key to successfully selling your fiction.
2009 Poet's Market
by Writer'S Digest Books2009 Poet's Market gives readers all the information necessary to research markets and submit poetry for publication. In addition to market listings, poets will find guidance for preparing and submitting manuscripts, identifying markets, relating to editors, and more. Plus, the book includes additional listings for conferences, workshops, organizations for poets, print and online resources, and the latest trends in poetry writing and publishing.
2009 Poet's Market® (Market)
by Writer'S Digest Books2009 Poet's Market gives readers all the information necessary to research markets and submit poetry for publication. In addition to market listings, poets will find guidance for preparing and submitting manuscripts, identifying markets, relating to editors, and more. Plus, the book includes additional listings for conferences, workshops, organizations for poets, print and online resources, and the latest trends in poetry writing and publishing.
2009 Poet's Market (Market)
by Editors of Writers Digest Books2009 Poet's Market will give you all the information necessary to research markets and submit your poetry for publication. In addition to market listings, you'll find guidance for preparing and submitting manuscripts, identifying markets, relating to editors, and more. Plus, the book includes additional listings for conferences, workshops, organizations for poets, print and online resources, and the latest trends in poetry writing and publishing.
2009 Poet's Market - Listings (Market)
by Editors of Writers Digest Books2009 Poet's Market will give you all the information necessary to research markets and submit your poetry for publication. In addition to market listings, you'll find guidance for preparing and submitting manuscripts, identifying markets, relating to editors, and more. Plus, the book includes additional listings for conferences, workshops, organizations for poets, print and online resources, and the latest trends in poetry writing and publishing.
2009 Screenwriter's and Playwright's Market
by Chuck SambuchinoNew in our Market Books line of bestselling reference guides for writers and creative professionals comes the Screenwriter's & Playwright's Market. This guide is the one-stop resource for playwrights and screenwriters providing both craft and marketing information. With everything from market listings to tips for formatting manuscripts to informative articles from industry professionals, this new market guide has everything you need to make it as a writer in showbiz.