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Advances on P2P, Parallel, Grid, Cloud and Internet Computing: Proceedings of the 17th International Conference on P2P, Parallel, Grid, Cloud and Internet Computing (3PGCIC-2022) (Lecture Notes in Networks and Systems #571)
by Leonard BarolliThis book aims to provide latest research findings, innovative research results, methods and development techniques from both theoretical and practical perspectives related to P2P, Grid, Cloud and Internet computing as well as to reveal synergies among such large-scale computing paradigms. P2P, Grid, Cloud and Internet computing technologies have been very fast established as breakthrough paradigms for solving complex problems by enabling aggregation and sharing of an increasing variety of distributed computational resources at large scale. Grid Computing originated as a paradigm for high-performance computing, as an alternative to expensive supercomputers through different forms of large-scale distributed computing. P2P Computing emerged as a new paradigm after client–server and web-based computing and has shown useful to the development of social networking, B2B (Business to Business), B2C (Business to Consumer), B2G (Business to Government), B2E (Business to Employee) and so on. Cloud Computing has been defined as a “computing paradigm where the boundaries of computing are determined by economic rationale rather than technical limits.” Cloud computing has fast become the computing paradigm with applicability and adoption in all application domains and providing utility computing at large scale. Finally, Internet Computing is the basis of any large-scale distributed computing paradigms; it has very fast developed into a vast area of flourishing field with enormous impact on today’s information societies serving thus as a universal platform comprising a large variety of computing forms such as Grid, P2P, Cloud and mobile computing.
Advances on P2P, Parallel, Grid, Cloud and Internet Computing: Proceedings of the 18th International Conference on P2P, Parallel, Grid, Cloud and Internet Computing (3PGCIC-2023) (Lecture Notes on Data Engineering and Communications Technologies #189)
by Leonard BarolliP2P, Grid, Cloud, and Internet computing technologies have been very fast established as breakthrough paradigms for solving complex problems by enabling aggregation and sharing of an increasing variety of distributed computational resources at large scale.Grid Computing originated as a paradigm for high performance computing, as an alternative to expensive supercomputers through different forms of large-scale distributed computing. P2P Computing emerged as a new paradigm after client-server and web-based computing and has shown useful to the development of social networking, Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G), Business to Employee (B2E), and so on. Cloud Computing has been defined as a “computing paradigm where the boundaries of computing are determined by economic rationale rather than technical limits”. Cloud computing has fast become the computing paradigm with applicability and adoption in all application domains and providing utility computing at large scale. Finally, Internet Computing is the basis of any large-scale distributed computing paradigms; it has very fast developed into a vast area of flourishing field with enormous impact on today’s information societies serving thus as a universal platform comprising a large variety of computing forms such as Grid, P2P, Cloud, and Mobile computing. The aim of the book is to provide latest research findings, innovative research results, methods, and development techniques from both theoretical and practical perspectives related to P2P, Grid, Cloud, and Internet Computing as well as to reveal synergies among such large-scale computing paradigms.
Advances on P2P, Parallel, Grid, Cloud and Internet Computing: Proceedings of the 14th International Conference on P2P, Parallel, Grid, Cloud and Internet Computing (3PGCIC-2019) (Lecture Notes in Networks and Systems #96)
by Leonard Barolli Juggapong Natwichai Peter HellinckxThis book presents the latest research findings, innovative research results, methods and development techniques related to P2P, grid, cloud and Internet computing from both theoretical and practical perspectives. It also reveals the synergies among such large-scale computing paradigms. P2P, grid, cloud and Internet computing technologies have rapidly become established as breakthrough paradigms for solving complex problems by enabling aggregation and sharing of an increasing variety of distributed computational resources at large scale.Grid computing originated as a paradigm for high-performance computing, as an alternative to expensive supercomputers through different forms of large-scale distributed computing. P2P computing emerged as a new paradigm after client–server and web-based computing and has proved useful in the development of social networking, B2B (business to business), B2C (business to consumer), B2G (business to government), and B2E (business to employee). Cloud computing has been defined as a “computing paradigm where the boundaries of computing are determined by economic rationale rather than technical limits,” and it has fast become a computing paradigm with applicability and adoption in all application domains and which provides utility computing at a large scale. Lastly, Internet computing is the basis of any large-scale distributed computing paradigms; it has developed into a vast area of flourishing fields with enormous impact on today’s information societies, and serving as a universal platform comprising a large variety of computing forms such as grid, P2P, cloud and mobile computing.
Advances on P2P, Parallel, Grid, Cloud and Internet Computing: Proceedings of the 15th International Conference on P2P, Parallel, Grid, Cloud and Internet Computing (3PGCIC-2020) (Lecture Notes in Networks and Systems #158)
by Leonard Barolli Makoto Takizawa Tomoki Yoshihisa Flora Amato Makoto IkedaThis book aims to provide the latest research findings, innovative research results, methods and development techniques from both theoretical and practical perspectives related to P2P, Grid, Cloud and Internet computing as well as to reveal synergies among such large-scale computing paradigms. P2P, Grid, Cloud and Internet computing technologies have been very fast established as breakthrough paradigms for solving complex problems by enabling aggregation and sharing of an increasing variety of distributed computational resources at large scale. Grid Computing originated as a paradigm for high-performance computing, as an alternative to expensive supercomputers through different forms of large-scale distributed computing. P2P Computing emerged as a new paradigm after client–server and web-based computing and has shown useful to the development of social networking, B2B (Business to Business), B2C (Business to Consumer), B2G (Business to Government), B2E (Business to Employee), and so on. Cloud Computing has been defined as a “computing paradigm where the boundaries of computing are determined by economic rationale rather than technical limits”. Cloud computing has fast become the computing paradigm with applicability and adoption in all application domains and providing utility computing at large scale. Finally, Internet Computing is the basis of any large-scale distributed computing paradigms; it has very fast developed into a vast area of flourishing field with enormous impact on today’s information societies serving thus as a universal platform comprising a large variety of computing forms such as Grid, P2P, Cloud and Mobile computing.
Advances on P2P, Parallel, Grid, Cloud and Internet Computing: Proceedings of the 13th International Conference on P2P, Parallel, Grid, Cloud and Internet Computing (3PGCIC-2018) (Lecture Notes on Data Engineering and Communications Technologies #24)
by Fatos Xhafa Fang-Yie Leu Massimo Ficco Chao-Tung YangThis book presents the latest research findings, as well as innovative theoretical and practical research results, methods and development techniques related to P2P, grid, cloud and Internet computing. It also reveals the synergies among such large scale computing paradigms. P2P, Grid, Cloud and Internet computing technologies have rapidly become established as breakthrough paradigms for solving complex problems by enabling aggregation and sharing of an increasing variety of distributed computational resources on a large scale. Grid computing originated as a paradigm for high-performance computing, offering an alternative to expensive supercomputers through different forms of large-scale distributed computing. P2P computing emerged as a new paradigm following on from client-server and web-based computing and has proved useful in the development of social networking, B2B (Business to Business), B2C (Business to Consumer), B2G (Business to Government), and B2E (Business to Employee). Cloud computing has been described as a “computing paradigm where the boundaries of computing are determined by economic rationale rather than technical limits”. Cloud computing has fast become the computing paradigm with applicability and adoption in all domains and providing utility computing at large scale. Lastly, Internet computing is the basis of any large-scale distributed computing paradigm; it has very quickly developed into a vast and flourishing field with enormous impact on today’s information societies and serving as a universal platform comprising a large variety of computing forms such as grid, P2P, cloud and mobile computing.
Advances on Robotic Item Picking: Applications in Warehousing & E-Commerce Fulfillment
by Albert Causo Joseph Durham Kris Hauser Kei Okada Alberto RodriguezThis book is a compilation of advanced research and applications on robotic item picking and warehouse automation for e-commerce applications. The works in this book are based on results that came out of the Amazon Robotics Challenge from 2015-2017, which focused on fully automated item picking in a warehouse setting, a topic that has been assumed too complicated to solve or has been reduced to a more tractable form of bin picking or single-item table top picking. The book’s contributions reveal some of the top solutions presented from the 50 participant teams. Each solution works to address the time-constraint, accuracy, complexity, and other difficulties that come with warehouse item picking. The book covers topics such as grasping and gripper design, vision and other forms of sensing, actuation and robot design, motion planning, optimization, machine learning and artificial intelligence, software engineering, and system integration, among others. Through this book, the authors describe how robot systems are built from the ground up to do a specific task, in this case, item picking in a warehouse setting. The compiled works come from the best robotics research institutions and companies globally.
Advances on Smart and Soft Computing: Proceedings of ICACIn 2020 (Advances in Intelligent Systems and Computing #1188)
by Faisal Saeed Tawfik Al-Hadhrami Fathey Mohammed Errais MohammedThis book gathers high-quality papers presented at the First International Conference of Advanced Computing and Informatics (ICACIn 2020), held in Casablanca, Morocco, on April 12–13, 2020. It covers a range of topics, including artificial intelligence technologies and applications, big data analytics, smart computing, smart cities, Internet of things (IoT), data communication, cloud computing, machine learning algorithms, data stream management and analytics, deep learning, data mining applications, information retrieval, cloud computing platforms, parallel processing, natural language processing, predictive analytics, knowledge management approaches, information security, security in IoT, big data and cloud computing, high-performance computing and computational informatics.
Advancing: Cultural, Digital and Emotional Aspects (Advances in (Im)politeness Studies)
by Chaoqun XieThis volume pushes forward research on (im)politeness by focusing on interpersonal interaction's cultural, digital and emotional aspects. With contributions by established and emerging scholars in the field, this collection explores and expounds, with the combination of solid theoretical foundation and up-close empirical demonstration, how (im)politeness not only gives but also gives off communicative and interpersonal meaning in diverse cultural contexts. Included are chapters on how (im)politeness contributes to the construction of social reality online and in social media and how (im)politeness prompts and is prompted by emotional sensitivities. This book is of interest and value to students and researchers in the field and those keen to know how effective human existence and essence are possible through the lens of (im)politeness.
Advancing Comparative Media and Communication Research (Routledge Advances in Internationalizing Media Studies)
by Joseph M. Chan Francis L. LeeA comparative approach to media and communication research plays an important, if not indispensable, role in achieving a core mission of researchers: to delimit the generality and specificity of media and communication theories, enabling researchers to more readily identify the influence of social, political and cultural contexts in shaping media and communication phenomena. To de-Westernize and internationalize media and communication studies has thus become the way forward for overcoming the parochialism of mainstream media and communication studies. This volume reflects on what comparative media and communication research has achieved or failed to achieve, the epistemological and theoretical challenges it is facing, and the new directions in which it should be heading.
Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice (Routledge Research in Public Relations)
by Yan Jin PhD Bryan H. Reber PhD And G NowakAdvancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management. This book illustrates how having insights and observations from both leading crisis communication scholars and professionals strengthens crisis management and communication strategies, plans, and coordination. Chapters co-authored by leading scholars and professionals highlight how academic theories and research can inform crisis management and response - and how practitioners can utilize, inform, and strengthen academic theories and research. For each topic area covered, examples and applications are provided that show how integrating public relations scholarship with practice can advance crisis communication effectiveness. This book represents a unique and timely contribution to the field of crisis management and communication. It will be an important resource for public relations and crisis management and communication scholars, educators, professionals, consultants, and graduate students.
Advancing Digital Humanities
by Paul Longley Arthur Katherine BodeAdvancing Digital Humanities moves beyond definition of this dynamic and fast growing field to show how its arguments, analyses, findings and theories are pioneering new directions in the humanities globally.
Advancing IoT Platforms Interoperability
by Ovidiu VermesanThe IoT European Platforms Initiative (IoT-EPI) projects are addressing the topic of Internet of Things and Platforms for Connected Smart Objects and aim to deliver an IoT extended into a web of platforms for connected devices and objects that supports smart environments, businesses, services and persons with dynamic and adaptive configuration capabilities. The specific areas of focus of the research activities are architectures and semantic interoperability, which reliably cover multiple use cases. The goal is to deliver dynamically-configured infrastructure and integration platforms for connected smart objects covering multiple technologies and multiple intelligent artefacts. The IoT-EPI ecosystem has been created with the objective of increasing the impact of the IoT-related European research and innovation, including seven European promising projects on IoT platforms: AGILE, BIG IoT, INTER-IoT, VICINITY, SymbIoTe, bIoTope, and TagItSmart.This white paper provides an insight regarding interoperability in the IoT platforms and ecosystems created and used by IoT-EPI. The scope of this document covers the interoperability aspects, challenges and approaches that cope with interoperability in the current existing IoT platforms and presents some insights regarding the future of interoperability in this context. It presents possible solutions, and a possible IoT interoperability platform architecture.
Advancing the Story: Journalism in a Multimedia World
by Debora R. Wenger Deborah PotterThis fully updated Third Edition of Advancing the Story, by Debora Halpern Wenger and Deborah Potter, builds on the essential strengths of the original text by providing clear instruction on reporting and producing for multiple platforms, real-world examples, advice from professional journalists and exercises to stimulate additional conversations. By focusing on the skills journalists need to leverage social media and capitalize on the use of mobile devices, the authors explore the role data-driven journalism is playing in the profession. Throughout the book, new screen shots, images, research and examples of broadcast and multimedia reporting bring concepts to life. Additionally, a greater emphasis on journalism ethics permeates the book, with each chapter now including a series of discussion starters to ensure that students consider the ethical implications of their journalistic decisions.
Advancing the Story: Journalism in a Multimedia World (Third Edition)
by Debora R. Wenger Deborah PotterThis fully updated Third Edition of Advancing the Story, by Debora Halpern Wenger and Deborah Potter, builds on the essential strengths of the original text by providing clear instruction on reporting and producing for multiple platforms, real-world examples, advice from professional journalists and exercises to stimulate additional conversations. By focusing on the skills journalists need to leverage social media and capitalize on the use of mobile devices, the authors explore the role data-driven journalism is playing in the profession. Throughout the book, new screen shots, images, research and examples of broadcast and multimedia reporting bring concepts to life. Additionally, a greater emphasis on journalism ethics permeates the book, with each chapter now including a series of discussion starters to ensure that students consider the ethical implications of their journalistic decisions.
Advancing the Story: Quality Journalism in a Digital World
by Debora R. Wenger Deborah PotterUpdated Edition of Bestseller! It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Debora Halpern Wenger and Deborah Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform. While retaining the book’s clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with: greater emphasis on social media and mobile media to gather, promote and disseminate news content; expanded coverage of media ethics and media law; extended examples of effective reporting across multiple platforms; updated writing exercises and new resources for reviewing AP style; and additional interviews with journalists at the forefront of industry changes.
Advancing the Story: Quality Journalism in a Digital World
by Debora R. Wenger Deborah PotterUpdated Edition of Bestseller! It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Debora Halpern Wenger and Deborah Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform. While retaining the book’s clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with: greater emphasis on social media and mobile media to gather, promote and disseminate news content; expanded coverage of media ethics and media law; extended examples of effective reporting across multiple platforms; updated writing exercises and new resources for reviewing AP style; and additional interviews with journalists at the forefront of industry changes.
The Advancing World of Applied Electromagnetics: In Honor and Appreciation of Magdy Fahmy Iskander
by Akhlesh Lakhtakia Cynthia M. Furse Tom G. MackayThis book commemorates five decades of research by Professor Magdy F. Iskander (Life Fellow IEEE) on materials and devices for the radiation, propagation, scattering, and applications of electromagnetic waves, chiefly in the MHz-THz frequency range as well on electromagnetics education. This synopsis of electromagnetics, stemming from the life and times of just one person, is meant to inspire junior researchers and reinvigorate mid-level researchers in the electromagnetics community. The authors of this book are internationally known researchers, including 12 IEEE fellows, who highlight interesting research and new directions in theoretical, experimental, and applied electromagnetics.Provides a single-source reference to many of the most significant developments of the past 5 decades in theoretical, experimental, and applied electromagnetics;Offers readers in each sub-discipline discussed current research trends, the state of the art, the chief toolsneeded in that area, and the vision of a research leader for that area;Includes content of particular interest in Antennas and Propagation, as well as Microwave Theory and Techniques.
The Adventure of Sustainable Performance: Beyond ESG Compliance to Leadership in the New Era
by Dean Sanders Stuart McLachlanA guidebook for leaders to create value from sustainability and organisational performance. The Adventure of Sustainable Performance seeks out bold pioneers or forgotten pioneers who need reinvigorating and to be inspired with renewed purpose. Leaders who want more than just modest incremental efficiency gains, who want to create value, to deliver positive impact and meaningful change, should welcome this book. In a time of disruption like never before, boundaries will need revisiting, systems need reimagining, and assets need repurposing through wise stewardship. The authors share their many years of experience serving clients and driving performance as the world transitions to a net zero carbon future. A future that uses resources sustainably and that seeks social justice. Through storytelling and interviews from many international leaders in business and sustainability, and by anchoring practical advice with evidence and truth, you will find: The avalanche of new regulations and changes to the compliance landscape The opportunity for value creation beyond compliance box ticking Inspirational stories on how ambitions can be reset A destination that supports ongoing prosperity for humanity from sustainable performance models How purpose driven brands generate superior value The role of ‘Total Value Systems’ as we move from shareholder to stakeholder capitalism models. The relationship between sustainability, talent and customer attraction How digital will play an increasingly important role as the world pivots in response to the climate crisis Be in no doubt, The Adventure of Sustainable Performance describes an adventurous journey, uncomfortable at times, where a new and cold reality is dawning. But, in a period when the world will continue to play at denial or talk more of ruins, this book helps leaders to instead see foundations. Foundations upon which the new era will be built, and new systems of value will be realised. Perfect for executives, managers, directors, and other business leaders, The Adventure of Sustainable Performance is an actionable guidebook for the implementation of value-add sustainability programmes.
The Adventurer's Glossary
by Joshua Glenn Mark KingwellAdventure is always escapist and often utopian, yet we find solidarity with others and Kafkaesque existential rabbit holes within the words we use to celebrate high-flying escapades. Even when adventures are small in the cosmic scope, the terminology of thrilling exploits promotes a life lived at a high pitch. This go-to glossary for the philosophical explorer delves into these contradictions and insights through more than five hundred terms, from A-OK to zoom. Semiotician Joshua Glenn sourced terms from Shakespeare, military and biker jargon, hip hop and surfer slang, survivalist and gamer subcultures, comic books, extreme sports, and beyond to ask questions about meaning and selfhood. This diverting survey, paired with copious illustrations by the acclaimed cartoonist Seth, is introduced by Mark Kingwell in a thought-provoking essay.The Adventurer’s Glossary extends the entertaining and incisive critique found in the trio’s previous books, The Idler’s Glossary and The Wage Slave’s Glossary. This third instalment turns its lens to the language of risk, excitement, and journeying into the unknown, taking readers on their own semantic adventure.
Adventures in Blogging: Public Anthropology and Popular Media
by Paul StollerPaul Stoller has been writing a popular blog for the Huffington Post since 2011. Blogging, says Stoller, allows him to bring an anthropological perspective to contemporary debates, but it also makes him a better writer: snappier, more concise, and more focused on the connection he wants to make with readers. In this collection of selected blog posts, Stoller models good writing while sharing his insights on politics (including the emergence of "Trumpism" and the impact of ignorance on US political practices), higher education, social science, media, and well-being. In the process, he discusses the changing nature of scholarly communication and the academy’s need for greater public engagement.
Adventures In Fast Forward: Life, Love and Work for the Add Adult
by Kathleen G. NadeauWritten in response to common questions posed by adults with ADD in the author's clinical practice - and for all adults with ADD, as well as those who care about them - this book is designed as a clear and practical guide for day-to-day life. The author's perspective is one of compassionate realism as she answers specific questions related to understanding and accommodating ADD whether making daily decisions or larger life choices.
Adventures in Solitude
by Grant LawrenceFrom Captain George Vancouver to Muriel "Curve of Time" Blanchet to Jim "Spilsbury's Coast" Spilsbury, visitors to Desolation Sound have left behind a trail of books endowing the area with a romantic aura that helps to make it British Columbia's most popular marine park. In this hilarious and captivating book, CBC personality Grant Lawrence adds a whole new chapter to the saga of this storied piece of BC coastline.Young Grant's father bought a piece of land next to the park in the 1970s, just in time to encounter the gun-toting cougar lady, left-over hippies, outlaw bikers and an assortment of other characters. In those years Desolation Sound was a place where going to the neighbours' potluck meant being met with hugs from portly naked hippies and where Russell the Hermit's school of life (boating, fishing, and rock 'n' roll) was Grant's personal Enlightenment-an influence that would take him away from the coast to a life of music and journalism and eventually back again.With rock band buddies and a few cases of beer in tow, an older, cooler Grant returns to regale us with tales of "going bush," the tempting dilemma of finding an unguarded grow-op, and his awkward struggle to convince a couple of visiting kayakers that he's a legit CBC radio host while sporting a wild beard and body wounds and gesticulating with a machete. With plenty of laugh-out-loud humour and inspired reverence, Adventures in Solitude delights us with the unique history of a place and the growth of a young man amidst the magic of Desolation Sound.
Adversarial Political Interviewing: Worldwide Perspectives During Polarized Times (The Language of Politics)
by Ofer FeldmanThis book presents a collection of studies on political interviews in a variety of broadcast media worldwide. Following the growing scholarly interest in media talk as a dominant form of political communication in contemporary society, a number of eminent international scholars analyze empirical material from the discourse of public figures and interviewer–journalists to address questions related to the characteristics, conduct, and potential effects of political interviews. Chapters span a varied array of cultural contexts: the U.S.A., U.K., Israel, Japan, Italy, Turkey, Greece, Australia, Philippines, Finland, Brazil, Malaysia, Spain, Venezuela, Montenegro, and the European Community, enabling a comparison of the different structures and contents of political interviews in societies from West to East. Authors bring an interest in discourse and conversation analysis, as well as in rhetorical techniques and strategies used by both interviewers and interviewees, from different disciplinary viewpoints including linguistic, political, cultural, sociological, and social–psychological. In doing so, the book develops a framework to assess the extent to which media political interviews and talk shows, and regular news programs, play a central role in transmitting accurate and genuine political information to the general public, and how audiences can make sense of these programs’ output.
Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
by Sarah Turnbull Larry Kelley Donald JugenheimerThis practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.
Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
by Robert J. Morais Timothy de Waal MalefytExamining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.