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The Elements of Résumé Style: Essential Rules for Writing Resumes and Cover Letters That Work
by Scott Bennett<p>It's amazing the misinformation found in most resume books! Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand what kind of resume sparks an employer's interest-and which ones fail. In <i>The Elements of Resume Style</i>, he warns against popular "tricks" that tend to backfire-and instead shows readers how to craft clear, compelling, targeted resumes and cover letters that actually work. <p>In this new edition, readers see that whether it's on paper or online, the rules are the same: use clear, dynamic language-and keep it short and focused. Now covering social media, the online application process, and more, this indispensable guide provides: <p> <li>More than 1,400 action words, statements, and position descriptions that help sell your skills and experience <li>Hundreds of words, phrases, and vague claims to avoid <li>Advice for handling employment gaps, job-hopping, and requests for salary history and requirements <li>Sample resumes, response letter, inquiry letter, informational interview request letter, references, and more <li>Surprising tips for acing the interview</li> <p> <p>Competition is intense no matter what your field, but this candid book's time-tested tools will make you stand out-and help get you the job you deserve!</p>
The Elements of Visual Grammar: A Designer's Guide for Writers, Scholars, and Professionals (Skills For Scholars Ser.)
by Angela RiechersA color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to knowThe right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren’t taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work—and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words.Features more than 200 color illustrations—drawn from a wide range of styles, media, and eras—that demonstrate the principles of visual grammar and how images can support and enhance written contentDefines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with textIntroduces the practical, cultural, conceptual, and scientific factors that influence image useAnalyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography
Elements of Writing Third Course
by James L. Kinneavy John E. WarrinerA language arts textbook covering the following areas in three parts: PART 1 Writing PART 2 Handbook PART 3 Resources
The Elephant in the Boardroom: How Leaders Use and Manage Conflict to Reach Greater Levels of Success
by Edgar PapkeA seven-step guide to effective leadership through confronting conflict and using its power to drive success. &“When leaders fail to confront conflict, they become the &“biggest elephant&” in the room.&” In a survey of more than 4,000 CEOs, executives, and managers, more than 90 percent admitted they were uncomfortable confronting or engaging in conflict. Yet leaders must realize that every conflict presents an opportunity to reach higher levels of performance. In The Elephant in the Boardroom, award-winning leadership psychologist Edgar Papke explores the unique and challenging relationship that leaders have with conflict, and offers the know-how needed to use conflict as the engine of innovation and creativity. As a result, you will learn how to act courageously and be better equipped to lead and win in today&’s complex and turbulent world.The Elephant in the Boardroom will help you: · Better understand the unique relationship leaders have with conflict · Gain the self-knowledge required to confront conflict and attain higher levels of leadership performance · Learn how to foster cultures of openness and higher accountability · Identify the sources of dysfunctional conflict to create constructive change effectively · Learn to use a proven, seven-step model for effectively managing and leveraging conflict Are you ready to confront the &“big elephant in the room,&” and manage the elephants living and thriving in your organization?
Elevate the Masses: Alexander Gardner, Photography, and Democracy in Nineteenth-Century America
by Makeda BestAlexander Gardner is best known for his innovative photographic history of the Civil War. What is less known is the extent to which he was involved in the international workers’ rights movement. Tying Gardner’s photographic storytelling to his transatlantic reform activities, this book expands our understanding of Gardner’s career and the work of his studio in Washington, DC, by situating his photographic production within the era’s discourse on social and political reform.Drawing on previously unknown primary sources and original close readings, Makeda Best reveals how Gardner’s activism in Scotland and photography in the United States shared an ideological foundation. She reads his Photographic Sketch Book of the War as a politically motivated project, rooted in Gardner’s Chartist and Owenite beliefs, and illuminates how its treatment of slavery is primarily concerned with the harm that the institution posed to the United States’ reputation as a model democracy. Best shows how, in his portraiture, Gardner celebrated Northern labor communities and elevated white immigrant workers, despite the industrialization that degraded them. She concludes with a discussion of Gardner’s promotion of an American national infrastructure in which photographers and photography played an integral role.Original and compelling, this reconsideration of Gardner’s work expands the contribution of Civil War photography beyond the immediate narrative of the war to comprehend its relation to the vigorous international debates about democracy, industrialization, and the rights of citizens. Scholars working at the intersection of photography, cultural history, and social reform in the nineteenth century on both sides of the Atlantic will find Best’s work invaluable to their own research.
Elevate the Masses: Alexander Gardner, Photography, and Democracy in Nineteenth-Century America
by Makeda BestAlexander Gardner is best known for his innovative photographic history of the Civil War. What is less known is the extent to which he was involved in the international workers’ rights movement. Tying Gardner’s photographic storytelling to his transatlantic reform activities, this book expands our understanding of Gardner’s career and the work of his studio in Washington, DC, by situating his photographic production within the era’s discourse on social and political reform.Drawing on previously unknown primary sources and original close readings, Makeda Best reveals how Gardner’s activism in Scotland and photography in the United States shared an ideological foundation. She reads his Photographic Sketch Book of the War as a politically motivated project, rooted in Gardner’s Chartist and Owenite beliefs, and illuminates how its treatment of slavery is primarily concerned with the harm that the institution posed to the United States’ reputation as a model democracy. Best shows how, in his portraiture, Gardner celebrated Northern labor communities and elevated white immigrant workers, despite the industrialization that degraded them. She concludes with a discussion of Gardner’s promotion of an American national infrastructure in which photographers and photography played an integral role.Original and compelling, this reconsideration of Gardner’s work expands the contribution of Civil War photography beyond the immediate narrative of the war to comprehend its relation to the vigorous international debates about democracy, industrialization, and the rights of citizens. Scholars working at the intersection of photography, cultural history, and social reform in the nineteenth century on both sides of the Atlantic will find Best’s work invaluable to their own research.
The Elevated Communicator: How to Master Your Style and Strengthen Well-Being at Work
by Maryanne O'BrienDiscover your communication style and elevate consciousness at work to build trust, strengthen collaboration, relieve stress, and improve well-being. Our work lives revolve around effective communication. It is essential for cultivating trust and team collaboration, as well as strengthening our motivation and well-being at work. And with teams experiencing more anxiety, stress, and burnout than ever before, strong communication skills have never been more essential. The key to this clear and effective communication begins with understanding our own personal communication styles. Bringing our whole and authentic selves to work improves relationships and teamwork. The better we know what drives us, how we impact others, and how our wellbeing impacts our communication, the faster we can close communication gaps to build healthy, successful, and satisfying work lives and more intentional careers. Drawing on more than a decade of original research on communication tendencies and proven mindfulness and habit-formation techniques, Maryanne O&’Brien has developed a proprietary model of communication styles: Expressive, Reserved, Direct, or Harmonious. In The Elevated Communicator, you will find: -A self-assessment to discover your style -An in-depth style profile to strengthen self-awareness and help you play to your strengths -Strategies to manage your communication style under stress -Practices to improve your wellbeing and reduce conflict -Ways to care for your communication style and improve your wellbeing -Methods to flex toward other styles to communicate more effectively with people -Advice on building healthy, trusted, and productive working relationships Perfect for fans of StrengthsFinders 2.0 and Gretchen Rubin&’s The Four Tendencies, The Elevated Communicator is a &“refreshing, insightful, and user-friendly&” (Tara Peyerl, executive coach and success director, Salesforce) approach to develop daily practices to spiral up, raise consciousness, inspire accountability, and discover your full potential at work.
#ElFinDelPeriodismo: Historias de un oficio perdido o cómo eran las redacciones antes de internet
by Jorge C. Bernárdez Luciano Di VitoA través de entrevistas a doce de los periodistas de mayor trayectoria en el país, los autores reconstruyen un mundo en vías de extinción: el de las redacciones de algunos de los diarios y las revistas más importantes de la Argentina, con experiencias fundamentales de la radio y la televisión. El resultado es un retrato del periodismo de investigación que supimos tener... antes de Twitter y Google. Los autores se preguntan sobre el destino del periodismo en tiempos de Internet, Twitter y un universo nuevo de noticias de acceso y consumo veloces, pero dudosas, y en el que la opinión le gana lugar a la información. Dignos discípulos de una raza de periodistas en vías desaparición, para reconstruir cómo vivieron este oficio las últimas generaciones predigitales -hace tan solo dos, tres, cuatro décadas-, Bernárdez y Di Vito van a las fuentes, en busca del testimonio directo de varios de sus principales, más curtidos e inteligentes protagonistas. En las páginas de El fin del periodismo, recuerdan cómo empezaron, cómo era una redacción cuando aún se podía fumar en interiores, y cómo era investigar una noticia sin Google. Entrevistan a personajes enormes como Ernesto Cherquis Bialo (ex director de El Gráfico, gerente de deportes de Telefe, vocero de AFA, coautor de Yo soy el Diego de la gente, actualmente en Infobae), Jorge Fernández Díaz, Beto Casella, Any Ventura, Gerardo Rozin (actual conductor de Morfi, todos a la mesa), Teresita Ferrari (El Día, Siete Días, La Semana, Para Ti, Cosmopolitan; fue productora de La noticia rebelde y colaboradora de Juan Alberto Badía y Fernando Bravo), Carlos Ulanovsky, Enrique Vázquez (revista Humo®), Fernando Cerolini (Tiempo Argentino, TN, revista Pronto), Rubén Oliva (Edición Plus en Telefé), Cecilia Absatz (Para Ti, Noticias y La Nación; TN), y Fernando González (rector de Tea, ex Radio del Plata, Perfil y Página/30 y autor de La cocina de la noticia).
Elis: Internal Politics and External Policy in Ancient Greece (Cities of the Ancient World)
by Graeme BourkeElis examines the city of Elis from its earliest history, through the Archaic period and the Classical period where it reached its zenith, to its decline in the Hellenistic, Roman and later periods. Through examining this prominent city-state, its role in contemporary politics and the place of Olympia in its territory, Graeme Bourke allows the reader to explore broader issues, such as the relationship between the Spartans and their various allies, often collectively referred to as ‘the Peloponnesian League’, the connection between political structures and Panhellenic sanctuaries, and the network of relationships between various ancient sanctuaries throughout the Greek-speaking world. The volume, which makes available in English for the first time much of the debate about the city, provides a valuable resource for students and academics studying the city of Elis, the Peloponnese and the relationships within it, and pre-Hellenistic Greece as a whole.
Elite Discourse: The rhetorics of status, privilege and power
by Crispin Thurlow and Adam JaworskiElite Discourse examines how language and communication – or just discourse – define, mediate and legitimize class privilege. It does so from the perspective of those people and places who often stand to gain most from inequality. Collectively, chapters consider language and communication that is elitist in its appeal to distinction, excellence and superiority; they also describe the ways in which various groups and institutions lay claim to ‘eliteness’ as a way to position themselves (or to be positioned by others) as elite or non-elite. As such, chapters are concerned as much with discourse about elite status as they are with the discourse of elites – those groups commonly defined by their material wealth, political control, or demographic rarity. Ultimately, Elite Discourse views ‘elite’ as something we do, rather than something we necessarily have or are. Indeed, elite status and eliteness point us to the rhetorical strategies by which many people differentiate themselves and by which they access symbolic-material resources for shoring up their status, privilege and power. This book was originally published as a special issue of Social Semiotics.
Ella Baker's Catalytic Leadership: A Primer on Community Engagement and Communication for Social Justice (Communication for Social Justice Activism #2)
by Patricia S. ParkerElla Baker (1903–1986) was an influential African American civil rights and human rights activist. For five decades, she worked behind the scenes with people in vulnerable communities to catalyze social justice leadership. Her steadfast belief in the power of ordinary people to create change continues to inspire social justice activists around the world. This book describes a case study that translates Ella Baker’s community engagement philosophy into a catalytic leadership praxis, which others can adapt for their work. Catalytic leadership is a concrete set of communication practices for social justice leadership produced in equitable partnership with, instead of on, communities. The case centers the voices of African American teenage girls who were living in a segregated neighborhood of an affluent college town and became part of a small collective of college students, parents, university faculty, and community activists learning leadership in the spirit of Ella Baker.
Ellen Browning Scripps: New Money and American Philanthropy
by Molly McClainMolly McClain tells the remarkable story of Ellen Browning Scripps (1836–1932), an American newspaperwoman, feminist, suffragist, abolitionist, and social reformer who used her fortune to support women’s education, the labor movement, and public access to science, the arts, and education. Born in London, Scripps grew up in rural poverty on the Illinois prairie. She went from rags to riches, living out that cherished American story in which people pull themselves up by their bootstraps with audacity, hard work, and luck. She and her brother E.W. Scripps built America’s largest chain of newspapers, linking Midwestern industrial cities with booming towns in the West. Less well known today than the papers started by Joseph Pulitzer and William Randolph Hearst, Scripps newspapers transformed their owners into millionaires almost overnight. By the 1920s Scripps was worth an estimated $30 million, most of which she gave away. She established the Scripps Institution of Oceanography in La Jolla, California, and appeared on the cover of Time magazine after founding Scripps College in Claremont, California. She also provided major financial support to organizations worldwide that promised to advance democratic principles and public education. In Ellen Browning Scripps McClain brings to life an extraordinary woman who played a vital role in the history of women, California, and the American West.
Elmer Wheeler’s Tested Public Speaking [Second Edition]
by Elmer WheelerOriginally published in 1947, this is the Second Edition of "Elmer Wheeler's Tested Public Speaking" (1939). Brought up to date, it incorporates revised material based on Wheeler's further vast experience acquired in the course of giving 2,798 additional speeches since the publication of the first edition in 1939. It also includes his talk, "Take an Hour to Say No," which at the time of this 1947 publication had been reprinted over a record 7 million times."As usual, Elmer Wheeler has based this book not on fancy, academic rules, but rather on his own practical experience as an outstanding speaker in his own right."
Eloquence Is Power
by Sandra M. GustafsonOratory emerged as the first major form of verbal art in early America because, as John Quincy Adams observed in 1805, "eloquence was POWER." In this book, Sandra Gustafson examines the multiple traditions of sacred, diplomatic, and political speech that flourished in British America and the early republic from colonization through 1800. She demonstrates that, in the American crucible of cultures, contact and conflict among Europeans, native Americans, and Africans gave particular significance and complexity to the uses of the spoken word. Gustafson develops what she calls the performance semiotic of speech and text as a tool for comprehending the rich traditions of early American oratory. Embodied in the delivery of speeches, she argues, were complex projections of power and authenticity that were rooted in or challenged text-based claims of authority. Examining oratorical performances as varied as treaty negotiations between native and British Americans, the eloquence of evangelical women during the Great Awakening, and the founding fathers' debates over the Constitution, Gustafson explores how orators employed the shifting symbolism of speech and text to imbue their voices with power.
The Eloquent President: A Portrait of Lincoln Through His Words
by Ronald C. White Jr.Analysis of Lincoln's speeches and the events surrounding them.
The Email Revolution: Unleashing the Power to Connect
by V. A. Ayyadurai Leslie P. MichelsonIn 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers--opportunities of which organizations everywhere were failing to take advantage.Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don't miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.
Embargoed Science
by Vincent KiernanThe popular notion of a lone scientist privately toiling long hours in a laboratory, striking upon a great discovery, and announcing it to the world is a romanticized fiction. Vincent Kiernan's Embargoed Science reveals the true process behind science news: an elite few scholarly journals control press coverage through a mechanism known as an embargo. The journals distribute advance copies of their articles to hundreds and sometimes thousands of journalists around the world, on the condition that journalists agree not to report their stories until a common time, several days later. When the embargo lifts, airwaves and newspaper pages are flooded with stories based on the journal's latest issue. In addition to divulging the realities behind this collusive practice, Kiernan offers an unprecedented exploration of the embargo's impact on public and academic knowledge of science and medical issues. He surveys twenty five daily U.S. newspapers and relates his in-depth interviews with reporters to examine the inner workings of the embargo and how it structures our understanding of news about science. Kiernan ultimately argues that this system fosters "pack journalism" and creates an unhealthy shield against journalistic competition. The result is the uncritical reporting of science and medical news according to the dictates of a few key sources.
Embattled Nation: Canada's Wartime Election of 1917
by David Mackenzie Patrice DutilEmbattled Nation explores Canada’s tense wartime election of 1917. Amidst the drama of the First World War, Canada’s most divisive election ever raised pivotal questions about Canada’s place in the war and the world. This book examines the issues, people, and events behind one of the most important elections in Canada’s history.
Embedded: Two Journalists, a Burlesque Star, and the Expedition to Oust Louis Riel
by Ted GlennA first-hand chronicle of Wolseley’s expedition to end Riel’s Red River Rebellion by a remarkable trio embedded on the mission. In the spring of 1870, two reporters set off from Toronto to cover one of the biggest stories in Canadian history: Colonel Garnet Wolseley’s 1870 expedition to Red River. Over the course of six months, the Daily Telegraph’s Robert Cunningham and the Globe’s Molyneux St. John brought readers along as they paddled and portaged alongside the expedition’s 1,100 troops and 400 voyageurs and guides from the shores of Lake Superior to Fort Garry.But that’s not the whole story. Buried well below the fold was the fact that St. John’s wife — international burlesque star Kate Ranoe — accompanied him and the expedition, and not just as an adventurer. Owing to an accident early on, Ranoe ended up ghostwriting many of St. John’s stories. Embedded is the remarkable story of two reporters and one extraordinary woman as they journeyed to Red River with Colonel Garnet Wolseley and his expeditionary force.
Embedded: The Media At War in Iraq
by Bill Katovsky Timothy Carlson<P>EMBEDDED is a collection of deeply emotional and highly personal accounts of covering the Iraq War. Many of the world's top war correspondents and photographers speak candidly about life on the battlefield. Here are articulate and heartfelt descriptions of fear and firefights, of bullets and banalities, of risking death and meeting deadlines. <P>With over sixty interviews conducted in Kuwait and Iraq shortly after many returned home, Katovsky and Carlson allowed these journalists to step outside their professional role as journalists and examine the lethal allure of combat reporting. <P>Here is CBS Evening News correspondent Jim Axelrod discussing the perils of racing to Baghdad while despondent over the death of a television colleague and being unexpectedly comforted by ABC News Nightline's Ted Koppel; Newsweek reporter Scott Johnson unwittingly driving into an ambush and then kicking out the windshield of his bullet-riddled car to escape the Iraqi gunmen; New York Times Baghdad Bureau Chief John Burns's brave refusal to be intimidated by his Iraqi information ministry minders; and many, many more. <P>Each interview in EMBEDDED maps its own personal path and narrative arc, while presenting an emotional window to war and reporting. Taken individually, each offers a unique view of the most-covered war in history. Collectively, EMBEDDED is an eyewitness to history that will do for the war in Iraq what Michael Herr's Dispatches did for Vietnam.
Embedded, Cyber-Physical, and IoT Systems: Essays Dedicated to Marilyn Wolf on the Occasion of Her 60th Birthday
by Shuvra S. Bhattacharyya Miodrag Potkonjak Senem VelipasalarThis Festschrift is in honor of Marilyn Wolf, on the occasion of her 60th birthday. Prof. Wolf is a renowned researcher and educator in Electrical and Computer Engineering, who has made pioneering contributions in all of the major areas in Embedded, Cyber-Physical, and Internet of Things (IoT) Systems. This book provides a timely collection of contributions that cover important topics related to Smart Cameras, Hardware/Software Co-Design, and Multimedia applications.Embedded systems are everywhere; cyber-physical systems enable monitoring and control of complex physical processes with computers; and IoT technology is of increasing relevance in major application areas, including factory automation, and smart cities. Smart cameras and multimedia technologies introduce novel opportunities and challenges in embedded, cyber-physical and IoT applications. Advanced hardware/software co-design methodologies provide valuable concepts and tools for addressing these challenges.The diverse topics of the chapters in this Festschrift help to reflect the great breadth and depth of Marilyn Wolf's contributions in research and education. The chapters have been written by some of Marilyn’s closest collaborators and colleagues.
Embodied Activism: Engaging the Body to Cultivate Liberation, Justice, and Authentic Connection--A Practical Guide for Transformative Social Change
by Rae JohnsonA radically different approach to social and environmental justice work for fans of adrienne maree brown and Bessel van der KolkInstead of thinking about social justice as a process that starts with changing people's minds, Embodied Activism understands our bodies--how we feel in them and relate to others through them--as the sites of transformationHow do ordinary people with busy lives leverage our actions in support of liberation, justice, and authentic connection? How can activists and social change-makers avoid burning out? How does the body factor into what our social movements miss? Drawing on the somatic arts, trauma-informed psychology, and anti-oppressive movements, Embodied Activism helps us explore and transform the political realities of our everyday lives in a new way: by harnessing the felt experience of our bodies as the sites of our activism.Rae Johnson teaches us to listen to our body language--and to question body image norms. They show us how to reconnect to our sensual capacities, which we can lose sight of in a non-stop, nervous-system-hijacking world. They give us tools and exercises to nourish ourselves and protect our bodies, minds, and spirits from the toll that activism can take. And they teach us about nonverbal communication styles and how to connect with each other in joyful, authentic community.Embodied Activism is written for embodiment professionals, community organizers, and all readers looking for new tools and perspectives for changing the world, one body at a time.
Embodied Activities in Face-to-face and Mediated Settings
by Elisabeth Reber Cornelia GerhardtThis edited book revisits the concept of social ‘activities’ from an interactional perspective, examining how verbal, vocal, visual-spatial and material resources are deployed by participants for meaning-making in social encounters. The eleven original chapters within this volume analyse activities based on video recordings of naturalistic and naturally occurring social encounters from face-to-face and mediated settings in Chinese, Dutch, English, French, and German. Informed primarily by the methodological approaches of Conversation Analysis and Interactional Linguistics, the authors study embodiment in space and time in three distinct types of situations: objects in space, complex participation frameworks, and affiliation and alignment. Moreover, the book includes a theoretical and methodological discussion of how activities are constituted and visibly embodied in interaction. It will be of interest to students and scholars in sociology and linguistics in general, and face-to-face and mediated interaction in particular.
Embodied Design in Innovation und Kommunikation: Durch erlebensbezogenes Denken neue Handlungsräume entdecken – Theorie und Praxis
by Judith PapadopoulosDieses Buch beschreibt einen neuen Gestaltungsansatz für Organisationen, der körperlich-emotionale Einflüsse in Innovationsprozessen und in der Kommunikation berücksichtigt, und vermittelt das Zusammenspiel von Körper und Kognition wissenschaftlich und praxisorientiert zugleich. Alles, was wir tun und erleben, hat mit unserem Körper zu tun: Wir sprinten in einem Projekt, wir haben ein schlechtes Bauchgefühl, Finanzsysteme machen schlapp und die Politik krankt. Solche Metaphern drücken aus, dass Wahrnehmungen körperliche Erlebensprozesse sind. Diese wiederum haben großen Einfluss auf kognitive und neurologische Vorgänge, die kreatives Denken erst ermöglichen und anstoßen. Und wenn wir dieses erlebensbezogene Denken fördern, entdecken wir folglich neue Handlungsmöglichkeiten. Die Autorin liefert eine fundierte Anleitung für das praktische Vorgehen, um neue Produkte und Dienstleistungen auf mehreren Ebenen wirkungsvoll zu gestalten, Innovationen von Beginn an zu unterstützen und neue Handlungsräume für Kommunikationsstrategien zu finden. Die einzelnen Phasen des Gestaltungsprozesses werden anschaulich beschrieben. Dabei fließen aktuelle wissenschaftliche Erkenntnisse aus der Kognitionslinguistik ein, und erprobte Methoden, Hilfsmittel und Anwendungsbeispiele von Embodied Design werden vorgestellt.Ein Buch für Geschäftsführer, Innovationsverantwortliche, Change-Manager, Marketing- und Vertriebsexperten, Organisationskommunikatoren sowie interessierte Studierende, die neue Wege beschreiten wollen.
Embodiment in Language (II)
by Shelley Ching-yu DepnerThis book provides useful strategies for language learning, researching and the understanding of social factors that influence human behavior. It offers an account of how we use human, animal and plant fixed expressions every day and the cultural aspects hidden behind them. These fixed expressions include various linguistic vehicles, such as fruit, jokes and taboos that are related to speakers' use in the real world. The linguistic research in Mandarin Chinese, Hakka, German and English furthers our understanding of the cultural value and model of cognition embedded in life-form embodiment languages.