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Esto es una venta inteligente: La única guía de ventas que necesitarás
by Passos Dias AguiarVender de Forma Inteligente y Holgazana para Vender como Locos Si deseas aprender a vender cualquier cosa a cualquier persona, haciendo solo lo que realmente funciona y dejando los problemas a los demás, este libro es para ti. Esta guía concisa se enfoca en conceptos y herramientas comprobadas que cualquier vendedor necesita para lograr el autodominio y desarrollar y perfeccionar sus habilidades de venta. La Matriz de Von Manstein, una herramienta para identificar a los mejores ejecutivos ideada por el genio militar Mariscal de Campo Erich Von Meinstein, explica por qué la combinación de inteligencia y holgazanería es el camino a seguir. Las personas inteligentes y holgazanas piensan antes de actuar, evitan las cosas improductivas, se centran en algunas prioridades clave y saben qué no hacer. ¿Por qué desperdiciarías tu tiempo aprendiendo las 365 formas de manejar objeciones si dominar un puñado se ocupará del 80% de las situaciones? La venta se trata de 7 fundamentos: 1. Autoimagen 2. Metas 3. Concertar citas 4. Construir relaciones 5. Realizar presentaciones persuasivas 6. Manejar objeciones 7. Cerrar el trato El libro presenta algunas técnicas efectivas para dominar cada uno de estos fundamentos. Ya sea que estés comenzando en las ventas, seas un veterano experimentado o te encuentres en algún punto intermedio, esto es todo lo que necesitas para tener éxito en las ventas. Definitivamente, este libro es imprescindible para todos los vendedores. El autor cuenta con más de 30 años de experiencia en ventas y negociación. Como destacado consultor internacional de ventas, lo que lo distingue en la cima de su profesión es su capacidad para producir resultados medibles para sus clientes. Hazte un favor y ¡lee este libro ahora mismo!
Ethical Applied Behavior Analysis Models for Individuals Impacted by Autism
by Betty Fry Williams Randy Lee Williams Stephanie Peterson Rebecca EldridgeEthical Applied Behavior Analysis Models for Individuals Impacted by Autism provides teachers, parents, and behavior analysts with a comprehensive analysis of evidence-based, behavior analytic programs for the therapeutic treatment of persons with autism, from infancy through adulthood. Chapters review the characteristics of autism spectrum disorder (ASD), behavior analytic concepts and interventions, and discuss the eight different effective treatment programs, examining each approach's scientific base and value. Fully updated to reflect current research and understanding of autism, this second edition includes new chapters on evaluating high-quality behavior analytic programs, as well as explorations of programs covering the verbal behavior approach and those specially designed for adults.
Ethical Digital Technology in Practice
by Simon RogersonThis is an important book. Ethics is not an easy topic, and arguably the ethics of IT is less so—not leastdue to its potential for developing and evolving in ways that are either unforeseen or unimaginable . . . . Use this book as a practical resource, an informative and educational source of material in developing expertise, but also as an invaluable toolkit to support practical application of ethical thinking. —Declan Brady, President of the Irish Computer Society and a member of the Board of Directors of the Council of European Professional Informatics Societies Digital technology is about people. It is about those who plan, develop and implement applications which other people use and are affected by. It is about the impact on all these people as well as on the world at large. Ethical Digital Technology in Practice takes a real-world perspective to explore these impacts over time and discover ways in which to promote ethical digital technology through good practice. It draws upon the author’s published articles in trade magazines, professional journals and online blogs. These are synthesised into a blueprint which addresses, in a practical manner, the societal issues surrounding the increasing use and abuse of digital technology. It is a follow-up book to the author’s book The Evolving Landscape of Ethical Digital Technology, which has a researcher’s perspective. This book is a hands-on account of the computer revolution from 1995 to the current day when the world is increasingly dependent on digital technology. It explores some of the social and ethical issues that are part of this revolution. This is not a book about deep philosophical and technical concepts. Nor does it claim to be comprehensive. It is the author’s personal account of technological change and its effects on people. It is written by a boy who was smitten by computer technology at the age of 15, became a computer professional and subsequently spent many years showing young people how to develop and use digital technology in a good way. It is a book based upon the author’s engagement with practitioners, academics and students during the period as well as his continued fascination with this fantastic technology. Ethical Digital Technology in Practice is a book about the real world, of what has happened and what might happen as digital technology continues to pervade.
Ethical Issues in Communication Professions: New Agendas in Communication (New Agendas in Communication Series)
by Minette E. DrumwrightDynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological advances occur daily. In this volume, a new generation of scholars take a fresh look at the manner in which ethical issues manifest themselves in their areas of research and suggest new agendas for future research. This book addresses a wide range of questions from a variety of communication professions. Contributors tackle such issues as how to define a journalist in an era when anyone can disseminate information to a global audience; how to use "advergames," crowdsourcing, and facial recognition technology in advertising responsibly; and how to respond ethically in situations of public crisis communication, among many others. This volume will be critical reading for scholars and professionals in media, communication, and digital arts, as well as philosophy, government, public policy, business, and law.
Ethical Issues in International Communication
by Alexander G. NikolaevThisunique collectionexplores contemporary ethical issues and problems in international communication. Written by scholars from around the world focusing on global ethical issues for a global audience, the volume considers theoretical issues of international communication ethics and provides specific practical examples and case studies. Key areas within the field of international communication are discussed, includingjournalism, international PR and public communication, political rhetoric andeducation, making this an important inclusion to the current literature. "
Ethical Issues in the Communication Process (Routledge Communication Series)
by J. Vernon JensenA rapid and widespread growth of interest in applied ethics is occurring today not only in the United States, but around the world as well. Academia both reflects this and is a leader in the movement. The field of speech communication shares in this increased sensitivity to ethical concerns. Students and the general public are looking for thoughtful analyses and guidance in all areas of communication. Ethical concerns relative to mass communication have been the subject of a number of books, but only a very few cover the entire scope of communication to include interpersonal, intercultural, organizational, small groups, and public speaking. This book tries to fill that need by discussing ethical concerns as they emerge in the areas of the communication process -- the communicator, the message, the media, the audience, and the situation. The speech communication field now has a need to digest and synthesize the existing research findings and the general literature in the field and in related humanities and social science works into a coherent and nontechnical discussion. This volume explores the most up-to-date materials to provide just such a synthesis. An extensive bibliography at the end of the book gives readers the sources on which the book is based, and offers ample avenues for further personal exploration. The book should provide meaningful food for thought as readers grapple conscientiously with the many everyday decisions made in communication transactions, and in evaluating the communication of others.
Ethical Journalism: Adopting the Ethics of Care
by Joe MathewsonThis book makes the case for the news media to take the lead in combatting key threats to American society including racial injustice, economic disparity, and climate change by adopting an "ethics of care" in reporting practices. Examining how traditional news coverage of race, economics and climate change has been dedicated to straightforward facts, the author asserts that journalism should now respond to societal needs by adopting a moral philosophy of the "ethics of care," opening the door to empathetic yet factual and fair coverage of news events, with a goal to move public opinion to the point that politicians are persuaded to take effective action. The book charts a clear path for how this style of ethics can be applied by today’s journalists, tracing the emergence of this empathy-based ethics from feminist philosophy in the 1980s. It ultimately urges ethical news organizations to adopt the ethics of care, based on the human emotion prioritized by Scottish Enlightenment philosopher David Hume, and to pursue a more pro-active, solutions-seeking coverage of current events. This is an invaluable text for students and academics in the fields of journalism ethics, media ethics and media law, as well as for media professionals looking for a fresh perspective on practicing ethical journalism.
Ethical Leadership: Theory To Practice
by Barry L. Boyd Jennifer R. StrongEthical Leadership: Theory to Practice is a unique text that takes students from the big ethical question of “why be moral?” to more specific application of “how to be moral” within the context of leadership. This text covers concepts of moral development and ethical and moral philosophies first, to lay the groundwork for students to understand the underpinnings of ethical leadership. The second section of the text focuses on the application of theory to leadership concepts and competencies.
Ethical Practice of Social Media in Public Relations (Routledge Research in Public Relations)
by Marcia W. DiStaso Denise Sevick BortreeGiven the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.
Ethical Socialism and the Trade Unions: Allan Flanders and British Industrial Relations Reform (Routledge Research in Employment Relations)
by John KellyAllan Flanders was one of the leading British industrial relations academics and his ideas exerted a major influence on government labor policy in the 1960s and 1970s. But as well as being an Oxford academic with a strong interest in theory and labor reform, he was also a lifelong political activist. Originally trained in German revolutionary ethical socialism in the early 1930s, he was the founder and joint editor of Socialist Commentary, the leading outlet for ‘revisionist’ social democratic thinking in Britain in the 1950s and 1960s. He was also the leading figure in the influential 1950s ‘think tank’ Socialist Union and played a key part in the bitter factional struggles inside the Labour Party. The main argument of the book is that Flanders’ ethical socialist ideas constituted both his strength and his weakness. Their rigor, clarity and sweep enabled him to exert a major influence over government attempts to negotiate labor reforms with the trade unions. Yet he proved unable to explain the failure of the reforms amidst rising levels of industrial conflict, as his intellectual rigor turned into ideological rigidity. The failure of negotiated reform led to Margaret Thatcher’s neo-liberal assault on trade union power in the 1980s.
Ethical, Legal, and Professional Issues in Counseling
by Barbara Herlihy Theodore Phant RemleyEthical, Legal, and Professional Issues in Counseling walks readers through the ethical, legal, and professional challenges they will encounter in their counseling careers. It includes numerous case studies throughout to highlight ethical and legal situations faced by counselors, and it also includes the authors' best thinking and practical advice on how to resolve these situations. The book focuses squarely on the counseling profession, as opposed to psychiatry or other helping professions.
Ethics & New Media Technology: A Special Issue of the journal of Mass Media Ethics
by Lawrence ErlbaumThis special issue shows that "old ethics" don't always provide ready answers to problems raised by new technology. Exploring the perplexing topic of ethics in new media, this special issue: *examines the ethics of the highly controversial 1998 Cincinnati Enquirer exposé of Chiquita Brands International; *reports on a pilot project involving online journalists and online journalism graduate students; *investigates the extent to which e-mail and listservs are--and could be--effective fora for journalists interested in exploring matters of ethics; and *provides a useful annotated webliography of information resources.
Ethics and Communication: Global Perspectives
by Göran Collste<p>How can ethics be communicated in an age of globalisation? Is it possible to overcome cultural differences and agree on common values and principles that cross cultural borders? How does globalisation challenge ethics and established moral traditions? How are human rights justified in a global context? <p>This timely collection of essays responds directly to these questions. An international team of contributors pursue issues in ethics, information and communication that include both the classical question of the universality/contextuality of ethics and values, but also new challenges for communication relating to how values and norms are communicated and shared across cultural and political borders. The essays in this book explore theoretical questions of global ethics and ethical universalism, ethics and communication with reference to specific world views and religions, and the challenge of globalisation for ethical communication in particular social arenas. </p>
Ethics and Human Behaviour in ICT Development: International Case Studies with a Focus on Poland
by Marion Hersh Józef B. LewocEthics and Human Behaviour in ICT Development discusses ethics in a professional context and encourages readers to self-assessment of their own behaviour. It provides thought-provoking accounts of the little-known early history of technological development in information and communication technology (ICT) and the automation industry in Poland, with a focus on Wroclaw. The book provides a framework for understanding the relationship between ethics and behaviour, and analyses critically ethical and behavioural issues in challenging workplaces and social contexts. It includes:case studies from around the world, especially Poland, which illustrate the relationships between human behaviour and ethics;biographies of successful Polish ICT and automation leading designers;analysis of case studies of human behaviour and ethics in challenging industrial development and other environments; andillustrative practical applications alongside the theory of human behaviour and ethics. The authors demonstrate the ingenuity of the early Polish designers, programmers and other specialists in overcoming the shortage of components caused by import embargoes to enable Poland to develop its own computer industry. An example of this is Elwro, formerly the largest manufacturer of computers in Poland. The discussion of its growth illustrates the potential of human creativity to overcome problems. The discussion of its fall highlights the importance of ethical approaches to technology transfer and the dangers of a colonialist mentality. The book is designed for engineers, computer scientists, researchers and professionals alike, as well as being of interest for those broadly concerned with ethics and human behaviour.
Ethics and Journalism
by Dr Karen SandersWhat are ethics? Why does ethical journalism matter? How do ethics affect good journalism? Ethics and Journalism provides a comprehensive overview of the main approaches to ethical enquiry in Western journalism. It examines the ethical dilemmas faced by journalists in all areas of the media and sets our ways of achieving ethical journalism. Ethics and Journalism: - Explores such subjects as: private lives and the public interest, relations to sources and coverage of death, disease and destruction - Examines the role of regulation and self-regulation of the media industry - Discusses strategies of good journalism - Thoroughly examines the role of industry codes. Ethics and Journalism is informed by interviews with top journalists and editors and is written in a clear and accessible style. It includes an exhaustive bibliography as well as an excellent list of relevant web-sites. It will be essential reading for all journalism, media and politics students studying journalism and ethics, as well as for those who already work in the media and are interested in understanding ethical issues.
Ethics and Media Culture: Practices and Representations
by David BerryEthics and Media Culture straddles the practical and ethical issues of contention encountered by journalists. The book's various contributors cover a diversity of issues and viewpoints, attempting to broaden out the debates particularly in relation to Journalism Studies, Cultural Studies, Sociology of Culture and Communications, Philosophy and History. The debate concerning media ethics has intensified in recent years, fuelled mainly by the standards of journalist and media practices. The role of practitioners has taken centre-stage as concerns over what constitutes ethical, and therefore socially acceptable practice and behaviour, by the public, practitioners and intellectuals alike. The discursive relationship between the production and consumption of information is central to the debate regarding moral conduct, particularly in light of the commercialisation of the media. Considering that media institutions operate in a climate of intense competition, the value of information and its corresponding quality have begun to be critically assessed in terms of ethical understanding. A degree of open-endedness is maintained in discussions throughout this book, which is intended to engage the reader with the issues raised and determine their own conclusions.
Ethics and Religion in the Age of Social Media: Digital Proverbs for Responsible Citizens
by Kevin Healey Robert H. Woods Jr.Arguing that popular digital platforms promote misguided assumptions about ethics and technology, this book lays out a new perspective on the relation between technological capacities and human virtue. The authors criticize the “digital catechism” of technological idolatry arising from the insular, elite culture of Silicon Valley. In order to develop digital platforms that promote human freedom and socio-economic equality, they outline a set of five “proverbs” for living responsibly in the digital world: (1) information is not wisdom; (2) transparency is not authenticity; (3) convergence is not integrity; (4) processing is not judgment; and (5) storage is not memory. Each chapter ends with a simple exercise to help users break through the habitual modes of thinking that our favorite digital applications promote. Drawing from technical and policy experts, it offers corrective strategies to address the structural and ideological biases of current platform architectures, algorithms, user policies, and advertising models. This book will appeal to scholars and graduate and advanced undergraduate students investigating the intersections of media, religion, and ethics, as well as journalists and professionals in the digital and technological space.
Ethics for Digital Journalists: Emerging Best Practices
by David Craig Lawrie ZionThe rapid growth of online media has led to new complications in journalism ethics and practice. While traditional ethical principles may not fundamentally change when information is disseminated online, applying them across platforms has become more challenging as new kinds of interactions develop between journalists and audiences. In Ethics for Digital Journalists, Lawrie Zion and David Craig draw together the international expertise and experience of journalists and scholars who have all been part of the process of shaping best practices in digital journalism. Drawing on contemporary events and controversies like the Boston Marathon bombing and the Arab Spring, the authors examine emerging best practices in everything from transparency and verification to aggregation, collaboration, live blogging, tweeting and the challenges of digital narratives. At a time when questions of ethics and practice are challenged and subject to intense debate, this book is designed to provide students and practitioners with the insights and skills to realize their potential as professionals.
Ethics for Journalists (Media Skills)
by Richard KeebleEthics for Journalists tackles many of the issues which journalists face in their everyday lives – from the media's supposed obsession with sex, sleaze and sensationalism, to issues of regulation and censorship. Its accessible style and question and answer approach highlights the relevance of ethical issues for everyone involved in journalism, both trainees and professionals, whether working in print, broadcast or new media. Ethics for Journalists provides a comprehensive overview of ethical dilemmas and features interviews with a number of journalists, including the celebrated investigative reporter Phillip Knightley. Presenting a range of imaginative strategies for improving media standards and supported by a thorough bibliography and a wide ranging list of websites, Ethics for Journalists, second edition, considers many problematic subjects including: representations of gender, race, sexual orientation, disability, mental health and suicide ethics online – ‘citizen journalism’ and its challenges to ‘professionalism’ controversial calls for a privacy law to restrain the power of the press journalistic techniques such as sourcing the news, doorstepping, deathknocks and the use of subterfuge the handling of confidential sources and the dilemmas of war and peace reporting.
Ethics for Journalists (Media Skills)
by Richard KeebleEthics for Journalists critically explores many of the dilemmas that journalists face in their work and supports journalists in good ethical decision-making. From building trust, to combatting disinformation, to minimizing harm to vulnerable people through responsible suicide reporting, this book provides substantial analysis of key contemporary ethical debates and offers guidance on how to address them. Revised and updated throughout, this third edition covers: the influence of press freedom and misinformation on trust; the novel ethical challenges presented by social media; the need for diversity of sources and in the newsroom, specifically relating to gender, ethnicity, sexual orientation and disability; issues around vulnerable people—reporting traumatic events, bereaved people, suicide and privacy; health journalism and reporting a pandemic; and the impact of regulation on professional standards. Taking an accessible and engaging approach, including expert reflections on personal and professional experience, Ethics for Journalists provides a wealth of insight for those in journalism, from students and trainees to specialist correspondents and experienced editors.
Ethics for Public Communication: Defining Moments in Media History
by Clifford G. Christians; Mark Fackler; John P. FerreFocusing on one historic episode per chapter, Ethics for Public Communication is divided into three parts, each dedicated to one of the three major functions of the media within democratic societies: news, persuasion, and entertainment. Authors Clifford Christians, Mark Fackler, and John Ferré, three trusted scholars in the field, discuss media ethics from a communicative perspective, setting the book apart from other texts in the market that simply combine journalism with libertarian theory. Classic media ethics cases, like the publication of Rachel Carson's 1962 book Silent Spring, are covered in tandem with such contemporary cases as the creation of Al-Jazeera English and the controversy surrounding Ice-T's protest song, "Cop Killer."
Ethics in Journalism
by Ron SmithThe reputation of journalists is continually being questioned. Nearly every public opinion poll shows that people have lost respect for journalists and lost faith in the news media. In this fully updated and expanded 6th edition of Ethics in Journalism, author Ron F. Smith provides a highly readable introduction to journalism ethics, and offers solutions for the many ethical dilemmas facing journalists today. Utilizes dozens of new case studies, mostly taken from everyday experiences of reporters at both large and smaller newspapers and TV stations Explores the practical ethical issues involved in developing sources, coming to terms with objectivity, and bringing compassion to the pressures of journalism Considers the impact of blogs and the internet on traditional values of journalism Compares journalistic practices across different free societies
Ethics in Media Communications: Cases and Controversies
by Louis DayHave you ever wondered exactly what ethical standards exist in the media? ETHICS IN MEDIA COMMUNICATIONS: CASES AND CONTROVERSIES explains it all and shows you that there's a lot more to the story behind the scenes. Whether the issue is censorship, privacy, or accuracy, the media is governed by ethical norms that you need to know. And because it's packed with case studies and review tools, this media ethics textbook is the one that will help out on the test as well.
Ethics in Public Relations: A Guide to Best Practice
by Patricia J ParsonsEthical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Ethics in Public Relations: Responsible Advocacy
by Kathy Fitzpatrick & Carolyn Bronstein"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon." - Jay Black, Editor, Journal of Mass Media Ethics "Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions." - Harold Burson, Founding Chairman, Burson Marstellar "This book is both highly readable and long overdue. Fitzpatrick and Bronstein have produced a thoughtful, thorough, and very practical look at the ethical dimensions of public relations, not just in theory, but in everyday practice. The essays are sharp, witty, on-point and highly pragmatic. Their examples are relevant, their anecdotes purposeful. Given the state of the profession these days, it′s difficult to see how students of public relations could call themselves current without first reading this smart collection of essays." - James S. O′Rourke IV, Professor and Director, The Eugene D. Fanning Center for Business Communication, University of Notre Dame "Fitzpatrick and Bronstein have for every public relations professional established a foundation to practice advocacy ethically. Practice settings may change, but Fitzpatrick and Bronstein demonstrate that the individual professional has an ongoing ethical imperative to advocate responsibly. Fitzpatrick′s discussion of the PRSA Code of Ethics concept of advocacy (which she helped draft) breaks new and helpful ground, bringing clarity and substance to this crucial ingredient of most public relations practice." - James E. Lukaszewski, Chairman and President, The Lukaszewski Group Inc. Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. The collection explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, the requirements of ethical advocacy online, ethical accountability in organizational settings, the special ethical obligations of nonprofit groups, and ethical mandates in cross-border public relations.