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Event Representation in Language and Cognition
by Jürgen Bohnemeyer Eric PedersonEvent Representation in Language and Cognition examines new research into how the mind deals with the experience of events. Empirical research into the cognitive processes involved when people view events and talk about them is still a young field. The chapters by leading experts draw on data from the description of events in spoken and signed languages, first and second language acquisition, co-speech gesture and eye movements during language production, and from non-linguistic categorization and other tasks. The book highlights newly found evidence for how perception, thought, and language constrain each other in the experience of events. It will be of particular interest to linguists, psychologists, and philosophers, as well as to anyone interested in the representation and processing of events.
Event Sponsorship and Fundraising: An Advanced Guide
by Tom Lunt Eva NicotraSecuring sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.
Event-Catering in der Live Communication: Essen und Trinken als bedeutendes Veranstaltungselement (essentials)
by Stefan Luppold Florian HettlerDas meisterinnerte Element von Veranstaltungen ist das Catering – was es zu essen und zu trinken gab. Die Autoren zeigen in diesem essential, dass es schon in einer ersten konzeptionellen Grobstruktur um ein professionelles Handling des Themas und im Verlauf des Projekts um eine adäquate Planung und Steuerung geht. Als Grundlage für ein ganzheitliches Verständnis müssen Begriffe und Vorschriften bekannt, die Auswahl und der Umgang mit Caterern verstanden und die Gestaltungsfaktoren geläufig sein. Neben funktionalen und organisatorischen Aspekten gilt es, die dramaturgischen Potenziale von Event-Catering zu nutzen und sich mit verschiedenen Szenarien vertraut zu machen. Als Unterstützung bei der Planung und Durchführung eines Events dienen verschiedene Checklisten.
Event-Protokoll: Regeln, Abläufe und Prozesse bei Veranstaltungen zur erfolgreichen Stakeholder-Kommunikation (essentials)
by Stefan Luppold Knut LohrischKein Event ohne Protokoll! Was meist nur als Etikette und Placement bekannt ist, trägt entscheidend zum Erfolg bei Veranstaltungen bei. Der richtige Umgang mit Stakeholdern ist gerade in der Live Communication ein wesentliches Element, um die beabsichtigte Wirkung erzielen zu können. Es muss in der Organisation und Planung verankert sein, bei der Durchführung als wahrnehmbare Wertschätzung, als erkennbare Gastgeber-Kultur positioniert werden. Ob nun als Corporate Protocol institutionalisiert oder mit den entsprechenden Kompetenzen als Bestandteil der Unternehmenskommunikation: Event-Protokoll ist Stakeholder-Management.
Events as a Strategic Marketing Tool (Tourism Studies)
by Dorothé Gerritsen Ronald van OlderenEvents have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals. With coverage of a wide range of marketing areas, the book also includes content on cutting-edge topics such as neuromarketing, providing students with a comprehensive introduction to using events as part of the marketing mix. Contains numerous international examples that showcase the variety of ways that events can be used A wealth of images illustrate the theory, helping students to visualize concepts and improve understanding. This new edition provides an engaging resource for both students and professionals interested in leisure, tourism and events.
Every Family Has a Story: How We Inherit Love and Loss
by Julia SamuelWith her usual warmth and wisdom, bestselling psychotherapist Julia Samuel explores the family: what we inherit and how we can change.Relationships fundamentally influence our health and happiness--and family is the only relationship we cannot leave, however much we might like to. And yet we often think too narrowly about the impact of our families on our lives.Every Family Has A Story sees bestselling psychotherapist Julia Samuel turn from her work with individuals to her sessions with a wide variety of families, revealing how deeply we are influenced by them. Diving into eight case studies, she analyzes a range of common issues, including separation, step-relationships, leaving home, trauma and loss. These insights inform her 12 touchstones for family wellbeing--from fighting productively, to making time for rituals; from setting boundaries, to allowing difference--equipping us with valuable tools to become better family members. Revealing acts of forgiveness and learning amidst trauma and hardship, Samuel offers universal insights into how families can face challenges together, providing an honest and compassionate meditation on what we inherit, and how we can create the families we wish for.
Every Step She Takes: Who's Watching Now 2 (Who's Watching Now)
by Jannine GallantFans of Karen Rose, Cynthia Eden, Kaylea Cross and Pamela Clare will love Jannine Gallant's brilliant blend of exciting suspense and emotional romance, with real characters caught in extraordinary circumstances. You can run from the past, but you can't hide... Tough as nails, no nonsense San Francisco reporter Grace Hanover will do anything to cover the story of the decade - and her career. Having survived a painful past, she's learned never to let anything stand in her way. Even if it means following a key witness into the Alaskan wilderness, and partnering with Travis Barnett, a former Navy SEAL turned PI who's working for the Feds, and who would love to bring in Grace's witness before she can get her story. But together in the wilderness, they'll each have to put aside their differences and trust one another if they want to survive. Because someone from Grace's past is watching, waiting for just the right moment. Every step Grace takes draws her deeper into the line of fire, and into the hands of a killer...Looking for more danger and drama? Don't miss the other Who's Watching Now titles, Every Move She Makes and Every Vow She Breaks.
Every Town Is a Sports Town: Business Leadership at ESPN, from the Mailroom to the Boardroom
by Donald T. Phillips George BodenheimerA Best Business Book of 2015, Strategy Business ESPN's rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer. It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. ESPN changed everything. George Bodenheimer knows. Initially hired to work in the mailroom, one of Bodenheimer's first jobs was to pick up sportscaster Dick Vitale at the Hartford airport and drive him to ESPN's main campus--a couple of trailers in a dirt parking lot. But as ESPN grew, so did George's status in the company. In fact, Bodenheimer played a major part in making ESPN a daily presence not just here, but all over the world. In this business leadership memoir--written with bestselling author Donald T. Phillips--Bodenheimer lays out ESPN's meteoric rise. This is a book for business readers and sports fans alike.
Every Wolf's Howl: A Memoir
by Barry GrillsThis is the story of Barry and Lupus. Barry, an exhausted newspaper owner physically and economically on the ropes, meets Lupus, a wolf-German Shepherd cross, at an animal shelter. Despite a nagging belief that he cannot take responsibility for anything or anyone else, Barry rescues Lupus and takes him home. Every Wolf’s Howl recounts their incredible three-year journey together, back and forth across the country, enduring poverty, heartache, and illness. Beginning at the tail end of Barry and Lupus’s story and looping back in time, this memoir presents a moving portrait of economic struggle and an intimate glimpse into an extraordinary friendship. Lupus’s inner wolf never completely submits to domestication: he heels only when he chooses to. Barry witnesses something determinedly natural, untamed, and fierce within Lupus. Something admirable. Something he can learn from.
Everybody Eats: Communication and the Paths to Food Justice (Communication for Social Justice Activism #3)
by Marianne LeGreco Niesha DouglasEverybody Eats tells the story of food justice in Greensboro, North Carolina—a midsize city in the southern United States. The city's residents found themselves in the middle of conversations about food insecurity and justice when they reached the top of the Food Research and Action Center's list of major cities experiencing food hardship. Greensboro's local food communities chose to confront these high rates of food insecurity by engaging neighborhood voices, mobilizing creative resources at the community level, and sustaining conversations across the local food system. Within three years of reaching the peak of FRAC's list, Greensboro saw an 8 percent drop in its food hardship rate and moved from first to fourteenth in FRAC's list. Using eight case studies of food justice activism, from urban farms to mobile farmers markets, shared kitchens to food policy councils, Everybody Eats highlights the importance of communication—and communicating social justice specifically—in building the kinds of infrastructure needed to create secure and just food systems.
Everybody Fights: So Why Not Get Better at It?
by Kim Holderness Penn HoldernessMy wife drives me crazy sometimes. My husband should already know what I need. Is our marriage in trouble if we fight all the time? Is it possible to learn how to fight?For the last several years, Penn and Kim Holderness have done the hard maintenance and the research. With the help of their marriage coach Dr. Christopher Edmonston, they break down their biggest (and in some cases, funniest) fights. How did a question about chicken wings turn into a bra fight (no, not a bar fight; a bra fight)? How did a roll of toilet paper lead to tears, resentment, and a stint in the guest bedroom?With their trademark sense of humor and complete vulnerability, Penn and Kim share their ten most common Fight Fails and how to combat them. Throughout the book, they offer scripts for how to start, continue, and wrap up hard conversations. Couples will emerge equipped to engage and understand, not do battle—and maybe laugh a little more along the way.In Everybody Fights, couples will learn how toconjure the magic of metacommunicationbreak free of secret contractsbanish the three Ds—distraction, denial, and delaycarry their own individual baggage while helping each other deal with theirsPenn and Kim metacommunication want people to know they&’re not alone. Marriage is messy. Marriage is work. But marriage is worth it. Fight for it.
Everybody Has a Podcast (Except You): A How-to Guide from the First Family of Podcasting
by Justin McElroy Travis McElroy Griffin McElroyFrom the #1 New York Times bestselling McElroy Brothers, creators of the hit podcasts My Brother, My Brother and Me and The Adventure Zone, comes a helpful and hilarious how-to podcast guide covering everything you need to know to make, produce, edit, and promote a podcast…and get rich* doing it! (*Results not guaranteed.)Justin, Travis, and Griffin McElroy made their names as “advice giving brothers who have no business giving advice” (New York Times) on the hit podcast My Brother, My Brother and Me. But while they may not have the best relationship or workplace advice, they certainly make you laugh, and they do know a thing or two about podcasting. In fact, the McElroy Brothers have spent the last decade making podcasts, including My Brother, My Brother and Me; The Adventure Zone; Sawbones; and more. From their start, independently producing and releasing the early episodes of My Brother, My Brother and Me, to their eleven currently available podcasts, the McElroys have become experts in creating successful podcasts. And now, they want to share what they’ve learned with you. In Everybody Has a Podcast (Except You), the McElroy Brothers will walk you through the process of turning an idea into ear-candy for legions of fans, sharing their expertise on everything from deciding on an effective name (definitely not something like My Brother, My Brother and Me), what type of microphone to use (definitely not one from the video game Rock Band), to making lots and lots of money (spoiler: you probably won’t). A must-read for anyone interested in podcasting, Everybody Has a Podcast (Except You) shares the keys to success as well as the mistakes to avoid and draws on the vast experiences of three of the funniest and most successful podcasters working today.
Everybody Needs an Editor: The Essential Guide to Clear and Effective Writing
by Jenn Bane Melissa HarrisWedding toasts, website copy, social media posts, even holiday cards—you&’ll become a sharper everyday writer with this witty and comprehensive guide to clearer, better communication.You&’ll never write an email the same way after reading Everybody Needs an Editor, a game-changing guide to sharp, attention-getting writing. The authors use their decades of real-life journalism and marketing expertise to demonstrate the WTFF technique: Writing, Topping, Formatting, and Fixing. You&’ll learn how to eviscerate your own writing—and enjoy doing so. You&’ll learn to create must-click subject lines, cut jargon, and write emails that people will actually read and remember. If you&’ve ever felt nervous to hit a &“submit&” button, this book is for you.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
by Ann HandleyFinally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo.Sections include:How to write better. (Or, for "adult-onset writers": How to hate writing less.)Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege."Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.Content Tools: The sharpest tools you need to get the job done.Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content
by Ann HandleyA hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that&’s helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: All-new examples, tools, resources Updated step-by-step writing framework Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann&’s thinking about what works today) The same witty and practical how-to approach How to attract and retain customers with stellar online communication How to choose your words well, sparingly, and with honest empathy for your customers Best practices and ideas for crafting credible, trustworthy content &“Things Marketers Write&”: The fundamentals of 19 specific kinds of content that marketers like you write Inspiration. Confidence. Fun.In this book, you&’ll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you&’ll find the strategies, techniques, tips, and tools you&’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.
Everybody's Got Something
by Veronica Chambers Robin Roberts"Regardless of how much money you have, your race, where you live, what religion you follow, you are going through something. Or you already have or you will. As momma always said, "Everybody's got something." <P> So begins beloved Good Morning America anchor Robin Roberts's new memoir in which she recounts the incredible journey that's been her life so far, and the lessons she's learned along the way. With grace, heart, and humor, she writes about overcoming breast cancer only to learn five years later that she will need a bone marrow transplant to combat a rare blood disorder, the grief and heartbreak she suffered when her mother passed away, her triumphant return to GMA after her medical leave, and the tremendous support and love of her family and friends that saw her through her difficult times. <P> Following her mother's advice to "make your mess your message," Robin taught a nation of viewers that while it is true that we've all got something -- a medical crisis to face, aging parents to care for, heartbreak in all its many forms --- we've also all got something to give: hope, encouragement, a life-saving transplant or a spirit-saving embrace. As Robin has learned, and what readers of her remarkable story will come to believe as well, it's all about faith, family and friends. And finding out that you are stronger, much stronger, than you think.<P>
Everybody's Hacked Off: Why We Don't Have the Press we Deserve and What to Do About It (Penguin Specials)
by Brian Cathcart Hugh GrantA brilliantly written, concise and accessible summary of the Leveson inquiry and a convincing argument for why we need press reform from an expert on the subject, with an introduction by Hugh Grant, a Hacked Off campaigner, recent witness at the Leveson inquiry and presenter of the Channel 4 documentary Taking on the Tabloids.When most of the British press conspired to cover up the phone-hacking scandal at the News of the World, what did that tell us? That it wasn't just the News of the World that had something to hide. And when the Leveson Inquiry lifted the lid on their activities we saw what it was: illegal practices, dishonesty, a disregard for the rights of ordinary people and an arrogant assumption of unaccountability. Now the battle is on to decide whether anything will change and the editors and proprietors, with their vast propaganda power, are determined to ensure nothing will. This book, by a long-time journalist who is a founder of the Hacked Off campaign, paints a damning picture of press corruption and makes a passionate case for journalism that doesn't bully and lie - journalism that is truly answerable to the public while remaining free from government interference. We have a once-in-a-lifetime opportunity to get this right, and we must not allow powerful media corporations to snatch that chance from us.
Everyday Business Storytelling: Create, Simplify, and Adapt a Visual Narrative for any Audience
by Janine Kurnoff Lee LazarusA practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward <p><p> In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Facebook, Nestle, Accenture, and Marriot—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives. <p><p> You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. Within this business book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling. <p><p> Just a few of the things you'll learn from this business book include: <p><p> • The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging. <p>• The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention. <p>• How to craft expert headlines that guide your audience and advance your story. <p>• Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented businessperson responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.
Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand
by Amanda ColemanProtect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints,campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure.The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.
Everyday Etiquette: How to Navigate 101 Common and Uncommon Social Situations
by Patricia RossiThe secret to self-confidence is to know and understand the rules of social engagement before you're in the middle of an uncomfortable situation.Do you know how to:Pick the right fork? Shine at a networking event? Write a Thank you Note? Shake hands? RSVP to an invitation? Say no to a request for a favor?Use social media with clarity?Behave at a sporting event?Say the perfect thing at a funeral?Smoke a cigar in public? Etiquette isn't just something you need on formal occasions. It's a blueprint for how to behave every day, in every situation, to make interactions between people smooth and pleasant, with no ruffled feathers, misunderstandings or hurt feelings. It helps you smoothly transition from college to corporate life, and from professional obligations to personal ones. Etiquette doesn't exist to add a layer of extra rules to life—it's there to guide us to treat each other with kindness and consideration in our personal and professional lives.
Everyday Letters for Busy People: Hundreds Of Samples You Can Adapt At A Moment's Notice
by Debra Hart May Regina McAloneyNow revised and updated: Hundreds of tips, techniques, and samples to help you write the perfect letter (or e-mail) no matter what the occasion.A text message may be fast—but sometimes only a letter will do. Writing a good letter takes time and thought, but there are ways to make the process faster, easier, and more effective.With Everyday Letters for Busy People as your guide, you can write the kind of letters that get action, build relationships, ease tense situations, and get your message across. Everyday Letters for Busy People includes a wide variety of sample letters you can use or adapt at a minute’s notice including:Business letters • Complaint letters • Community action letters • Job-search letters • Letters to government officials and agencies • Thank-you letters • Invitations • Condolences • Resignations and many moreWith a new section on how to write concise, polite, and effective e-mails, Everyday Letters for Busy People will not only help you compose the sharpest interview follow-up, the kindest thank you, the most heartfelt condolence, and the most effective complaint letter, it will also direct you in proper letter etiquette and help you become a better writer.
Everyday MAGIC: The Joy of Not Being Everything and Still Being More Than Enough
by Mattie JamesFind the motivation you need to feel good about your life with the help of this inspiring guidebook to MAGIC. Today we are all stretching ourselves more than ever to live up to life&’s seemingly endless demands, so why do we still feel we are less than enough? Mattie James— mother, influencer, and CEO—believes that living a beautiful life amidst the chaos and pressures is possible. All it takes is a little everyday MAGIC. In this book, Mattie shows you how, helping you to evaluate the tasks and decisions you face in your daily life to make sure everything in your life is MAGIC: Meaningful Aesthetically pleasing Goal-oriented Intentional Consistent This honest and practical guide offers tools, insights, and encouragement to help you center yourself within the minutiae of everyday life and evaluate tasks to become intentional about everything you do. Mattie shows readers how to be more efficient by making big decisions in the morning, batching household chores for maximum effectiveness, and deciding which tasks to tackle yourself and which to hire out. She also shows you how to provide healthy meals for your family with minimum hassle, eliminate clutter and stress in your home to make space for the heart, and ultimately make your life, career, home, and family a reflection of what makes you whole. The work required to change your life has been inside you all along. It&’s not deep, just deliberate. This book begins your journey to connect with yourself so that you can prioritize your own reasons for everything you do.
Everyday Media Culture in Africa: Audiences and Users (Routledge Advances in Internationalizing Media Studies)
by Wendy Willems Winston ManoAfrican audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. So far, the bulk of academic research on media and communication in Africa has studied media through the lens of media-state relations, thereby adopting liberal democracy as the normative ideal and examining the potential contribution of African media to development and democratization. Focusing instead on everyday media culture in a range of African countries, this volume contributes to the broader project of provincializing and decolonizing audience and internet studies.
Everyday Multilingualism: Linguistic Landscapes as Practice and Pedagogy (Routledge Studies in Sociolinguistics)
by Anikó HatossHatoss explores multilingualism in diverse suburbs of Sydney through the oral and written narratives of student ethnographers. Her research is based on visual ethnography, interviews with local residents and classroom discussions of the fieldwork. The findings of this book contribute to the scholarship of sociolinguistics of globalisation and seek to enhance our understanding of the complex interrelationship between the linguistic landscape and its participants: how language choices are negotiated, how identity and ideologies shape interactions in everyday contexts of the urban landscape. The narrative approach provides a multi-layered analysis to better understand the micro and macro connections shaping everyday interactions, conviviality and social relations. Hatoss offers methodological and pedagogical insights into the development of global citizenship and intercultural competence through the experiential learning provided by the linguistic landscape project. This volume is a useful source for researchers working in diverse fields of multilingualism, diaspora studies, narratives and digital ethnographies in sociolinguistics. It offers methodological insights to the study of urban multilingualism and pedagogical insights into using linguistic landscapes for developing intercultural competence.
Everyday Negotiation
by Deborah M. Kolb Judith WilliamsEveryday Negotiation shows how to recognize the shadow negotiation-- where the unspoken attitudes, hidden assumptions, and conflicting agendas that drive the bargaining process play out--and how to put that knowledge to work. Originally titled The Shadow Negotiation and named by Harvard Business Review as one the Ten Best Books of 2000, this best-selling book revealed how women could master the hidden agendas that determine bargaining success. Now,the new edition, Everyday Negotiation, broadens the scope and offers the same illuminating advice for both men and women. Everyday Negotiation lays out simple steps to * Overcome acts of self-sabotage * Increase your bargaining power * Establish the terms of your advocacy and encourage a collaborative discussion * Encourage a collaborative discussion * Think about the negotiation process in a whole new way