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Advancing the Story: Journalism in a Multimedia World (Third Edition)
by Debora R. Wenger Deborah PotterThis fully updated Third Edition of Advancing the Story, by Debora Halpern Wenger and Deborah Potter, builds on the essential strengths of the original text by providing clear instruction on reporting and producing for multiple platforms, real-world examples, advice from professional journalists and exercises to stimulate additional conversations. By focusing on the skills journalists need to leverage social media and capitalize on the use of mobile devices, the authors explore the role data-driven journalism is playing in the profession. Throughout the book, new screen shots, images, research and examples of broadcast and multimedia reporting bring concepts to life. Additionally, a greater emphasis on journalism ethics permeates the book, with each chapter now including a series of discussion starters to ensure that students consider the ethical implications of their journalistic decisions.
Advancing the Story: Quality Journalism in a Digital World
by Debora R. Wenger Deborah PotterUpdated Edition of Bestseller! It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Debora Halpern Wenger and Deborah Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform. While retaining the book’s clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with: greater emphasis on social media and mobile media to gather, promote and disseminate news content; expanded coverage of media ethics and media law; extended examples of effective reporting across multiple platforms; updated writing exercises and new resources for reviewing AP style; and additional interviews with journalists at the forefront of industry changes.
Advancing the Story: Quality Journalism in a Digital World
by Debora R. Wenger Deborah PotterUpdated Edition of Bestseller! It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Debora Halpern Wenger and Deborah Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform. While retaining the book’s clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with: greater emphasis on social media and mobile media to gather, promote and disseminate news content; expanded coverage of media ethics and media law; extended examples of effective reporting across multiple platforms; updated writing exercises and new resources for reviewing AP style; and additional interviews with journalists at the forefront of industry changes.
The Advancing World of Applied Electromagnetics: In Honor and Appreciation of Magdy Fahmy Iskander
by Akhlesh Lakhtakia Cynthia M. Furse Tom G. MackayThis book commemorates five decades of research by Professor Magdy F. Iskander (Life Fellow IEEE) on materials and devices for the radiation, propagation, scattering, and applications of electromagnetic waves, chiefly in the MHz-THz frequency range as well on electromagnetics education. This synopsis of electromagnetics, stemming from the life and times of just one person, is meant to inspire junior researchers and reinvigorate mid-level researchers in the electromagnetics community. The authors of this book are internationally known researchers, including 12 IEEE fellows, who highlight interesting research and new directions in theoretical, experimental, and applied electromagnetics.Provides a single-source reference to many of the most significant developments of the past 5 decades in theoretical, experimental, and applied electromagnetics;Offers readers in each sub-discipline discussed current research trends, the state of the art, the chief toolsneeded in that area, and the vision of a research leader for that area;Includes content of particular interest in Antennas and Propagation, as well as Microwave Theory and Techniques.
The Adventure of Sustainable Performance: Beyond ESG Compliance to Leadership in the New Era
by Dean Sanders Stuart McLachlanA guidebook for leaders to create value from sustainability and organisational performance. The Adventure of Sustainable Performance seeks out bold pioneers or forgotten pioneers who need reinvigorating and to be inspired with renewed purpose. Leaders who want more than just modest incremental efficiency gains, who want to create value, to deliver positive impact and meaningful change, should welcome this book. In a time of disruption like never before, boundaries will need revisiting, systems need reimagining, and assets need repurposing through wise stewardship. The authors share their many years of experience serving clients and driving performance as the world transitions to a net zero carbon future. A future that uses resources sustainably and that seeks social justice. Through storytelling and interviews from many international leaders in business and sustainability, and by anchoring practical advice with evidence and truth, you will find: The avalanche of new regulations and changes to the compliance landscape The opportunity for value creation beyond compliance box ticking Inspirational stories on how ambitions can be reset A destination that supports ongoing prosperity for humanity from sustainable performance models How purpose driven brands generate superior value The role of ‘Total Value Systems’ as we move from shareholder to stakeholder capitalism models. The relationship between sustainability, talent and customer attraction How digital will play an increasingly important role as the world pivots in response to the climate crisis Be in no doubt, The Adventure of Sustainable Performance describes an adventurous journey, uncomfortable at times, where a new and cold reality is dawning. But, in a period when the world will continue to play at denial or talk more of ruins, this book helps leaders to instead see foundations. Foundations upon which the new era will be built, and new systems of value will be realised. Perfect for executives, managers, directors, and other business leaders, The Adventure of Sustainable Performance is an actionable guidebook for the implementation of value-add sustainability programmes.
The Adventurer's Glossary
by Joshua Glenn Mark KingwellAdventure is always escapist and often utopian, yet we find solidarity with others and Kafkaesque existential rabbit holes within the words we use to celebrate high-flying escapades. Even when adventures are small in the cosmic scope, the terminology of thrilling exploits promotes a life lived at a high pitch. This go-to glossary for the philosophical explorer delves into these contradictions and insights through more than five hundred terms, from A-OK to zoom. Semiotician Joshua Glenn sourced terms from Shakespeare, military and biker jargon, hip hop and surfer slang, survivalist and gamer subcultures, comic books, extreme sports, and beyond to ask questions about meaning and selfhood. This diverting survey, paired with copious illustrations by the acclaimed cartoonist Seth, is introduced by Mark Kingwell in a thought-provoking essay.The Adventurer’s Glossary extends the entertaining and incisive critique found in the trio’s previous books, The Idler’s Glossary and The Wage Slave’s Glossary. This third instalment turns its lens to the language of risk, excitement, and journeying into the unknown, taking readers on their own semantic adventure.
Adventures in Blogging: Public Anthropology and Popular Media
by Paul StollerPaul Stoller has been writing a popular blog for the Huffington Post since 2011. Blogging, says Stoller, allows him to bring an anthropological perspective to contemporary debates, but it also makes him a better writer: snappier, more concise, and more focused on the connection he wants to make with readers. In this collection of selected blog posts, Stoller models good writing while sharing his insights on politics (including the emergence of "Trumpism" and the impact of ignorance on US political practices), higher education, social science, media, and well-being. In the process, he discusses the changing nature of scholarly communication and the academy’s need for greater public engagement.
Adventures In Fast Forward: Life, Love and Work for the Add Adult
by Kathleen G. NadeauWritten in response to common questions posed by adults with ADD in the author's clinical practice - and for all adults with ADD, as well as those who care about them - this book is designed as a clear and practical guide for day-to-day life. The author's perspective is one of compassionate realism as she answers specific questions related to understanding and accommodating ADD whether making daily decisions or larger life choices.
Adventures in Solitude
by Grant LawrenceFrom Captain George Vancouver to Muriel "Curve of Time" Blanchet to Jim "Spilsbury's Coast" Spilsbury, visitors to Desolation Sound have left behind a trail of books endowing the area with a romantic aura that helps to make it British Columbia's most popular marine park. In this hilarious and captivating book, CBC personality Grant Lawrence adds a whole new chapter to the saga of this storied piece of BC coastline.Young Grant's father bought a piece of land next to the park in the 1970s, just in time to encounter the gun-toting cougar lady, left-over hippies, outlaw bikers and an assortment of other characters. In those years Desolation Sound was a place where going to the neighbours' potluck meant being met with hugs from portly naked hippies and where Russell the Hermit's school of life (boating, fishing, and rock 'n' roll) was Grant's personal Enlightenment-an influence that would take him away from the coast to a life of music and journalism and eventually back again.With rock band buddies and a few cases of beer in tow, an older, cooler Grant returns to regale us with tales of "going bush," the tempting dilemma of finding an unguarded grow-op, and his awkward struggle to convince a couple of visiting kayakers that he's a legit CBC radio host while sporting a wild beard and body wounds and gesticulating with a machete. With plenty of laugh-out-loud humour and inspired reverence, Adventures in Solitude delights us with the unique history of a place and the growth of a young man amidst the magic of Desolation Sound.
Adversarial Political Interviewing: Worldwide Perspectives During Polarized Times (The Language of Politics)
by Ofer FeldmanThis book presents a collection of studies on political interviews in a variety of broadcast media worldwide. Following the growing scholarly interest in media talk as a dominant form of political communication in contemporary society, a number of eminent international scholars analyze empirical material from the discourse of public figures and interviewer–journalists to address questions related to the characteristics, conduct, and potential effects of political interviews. Chapters span a varied array of cultural contexts: the U.S.A., U.K., Israel, Japan, Italy, Turkey, Greece, Australia, Philippines, Finland, Brazil, Malaysia, Spain, Venezuela, Montenegro, and the European Community, enabling a comparison of the different structures and contents of political interviews in societies from West to East. Authors bring an interest in discourse and conversation analysis, as well as in rhetorical techniques and strategies used by both interviewers and interviewees, from different disciplinary viewpoints including linguistic, political, cultural, sociological, and social–psychological. In doing so, the book develops a framework to assess the extent to which media political interviews and talk shows, and regular news programs, play a central role in transmitting accurate and genuine political information to the general public, and how audiences can make sense of these programs’ output.
Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
by Sarah Turnbull Larry Kelley Donald JugenheimerThis practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.
Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
by Robert J. Morais Timothy de Waal MalefytExamining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.
Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response (Routledge Focus on Linguistics)
by Marco SantelloAdvertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages; Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing. Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
Advertising and New Media
by Christina SpurgeonThis comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.
Advertising and Promotion
by Chris Hackley Rungpaka Amy HackleyNow in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Advertising and Promotion
by Chris Hackley Rungpaka Amy HackleyNow in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs (Routledge Research in Cultural and Media Studies)
by Stefan Schutt Sam Roberts Leanne WhiteThis is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change, modernity and belonging, local history and place-making, the crowd-sourced use of online mobile and social media to document and share digital artefacts, ‘retro’ design and the resurgence in interest in the handmade. The book is international and interdisciplinary, combining academic analysis and critical input from practitioners and researchers in areas such as cultural studies, destination marketing, heritage advertising, design, social history and commercial archaeology.
Advertising and Public Relations Law (Routledge Communication Series)
by Carmen Maye Roy L. Moore Erik L. CollinsAddressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Advertising and Public Relations Law
by Roy L. Moore Carmen Maye Erik L. CollinsAddressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Advertising at War: Business, Consumers, and Government in the 1940s
by Inger L StoleAdvertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Advertising, Brands and Consumer Behaviour: The Indian Context
by S Ramesh Kumar Anup KrishnamurthyThe book Advertising, Brands and Consumer Behaviour through the exploration of 79 well-known Indian brands, explains how consumer behaviour is applied in conjunction with advertising management and brands. The Indian examples from varied product categories will enable students to identify with the conceptual linkages that occur across branding, advertising and consumer behaviour. The USP of the book is that it adds value and practical insights to the fundamentals dealt with in the various textbooks on the subject. Besides being a reference book for students of post graduate programmes in management, the book will be useful for professionals in the domain of marketing. The exercises presented in the book will enable students to readily connect with the Indian environment. Further, there are references to research readings that will help readers to probe deeper into the linkages across the three subjects. Key Features: Focuses on building conceptual perspectives that trigger critical thinking in a given context Provides real-life examples of brands (creating theory - practice linkages) Covers several well-known Indian brands across product categories Includes online resources explaining the use of the book for instructors of consumer behaviour courses and related subjects.
Advertising Creative: Strategy, Copy, and Design
by Tom Altstiel Jean M. GrowAdvertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Advertising Creative: Strategy, Copy, and Design
by Tom Altstiel Jean M. GrowAdvertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Advertising Creative: Strategy, Copy, and Design
by Tom Altstiel Jean M. Grow Joanna L. Jenkins Dan AugustineAdvertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.
Advertising Creative: Strategy, Copy, and Design
by Tom Altstiel Jean M. Grow Joanna L. Jenkins Dan AugustineAdvertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.