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Evaluating Human Capital Projects: Improve, Prove, Predict
by Jeremy Harrison Jane MassyHow can we be sure that all those projects, programmes and activities that depend for their quality, efficiency and effectiveness on people’s performance have met their objectives? How can we improve the ways in which these projects, programmes and activities are planned so that realistic and useful measurement of their outcomes and value for money becomes possible? How can we produce from these evaluations data of the quality and a standard required to drive future improvement? Evaluating Human Capital Projects addresses these issues for professionals in the private, the public and the not-for-profit sectors. It shows them how to plan and track their investments with the professionalism and discipline widely applied to other capital investments. It is also written as a sourcebook for both professional and Masters-level students in business, health and a wide range of socio-economic disciplines. It addresses effective planning, stakeholder engagement, result-tracking, the identification and removal of barriers to good performance. It provides ideas, theoretical background, extensive references to practice and analysis from the authors’ extensive experience or planning, collection of data, analysis of data and attribution, and reporting to drive future improvement. It is intended to raise the bar on the professionalism with which human capital investments are planned and measured.
Evaluating Public Relations
by Tom Watson Paul NobleOperating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies and this new edition includes full coverage and advice on the new industry standards on PR measurement. Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.
Evaluation Across Newspaper Genres: Hard News Stories, Editorials and Feature Articles (Routledge Studies in Applied Linguistics)
by Jonathan NgaiEvaluation Across Newspaper Genres: Hard News Stories, Editorials and Feature Articles is the first book-length study of evaluation or stance in three major newspaper genres: hard news stories, editorials and feature articles, the last of which is a Cinderella genre in linguistic studies. It offers a fresh approach to exploring the ways in which evaluation or stance contributes to the construction of the three newspaper genres, each with a distinct communicative purpose. Key features include using a 900,000-word comparable corpus of newspaper texts arranged by genre and topic domain, drawing on a specially developed framework of analysis with a strong orientation to news values, carrying out structural analysis by creating sub-corpora of different parts of newspaper texts and adopting a functional approach to evaluation in newspaper discourse. Evaluation Across Newspaper Genres amply demonstrates that evaluation plays a vital and yet dynamic role in the construction of hard news stories, editorials and feature articles by performing a great variety of discourse functions. In doing so, the book also illuminates such important linguistic concepts as specificity/variation and textual colligation. Providing a new and unifying perspective on evaluation as a prime driver of text construction, it will be of interest and use to researchers, teachers and students of English language, applied linguistics and journalism.
Evaluative Language in Sports: Crowds, Coaches and Commentators (Routledge Studies in Sociolinguistics)
by John Walsh David Caldwell Jon JureidiniWalsh, Caldwell and Jureidini offer an expansive linguistic perspective on the evaluative language prevalent in the world of professional sports.This book presents a close linguistic analysis of evaluative language in sport. Drawing on appraisal theory and data from three distinct sporting contexts – songs and chants in football stadiums, television commentary and coach discourse – it examines the critical role played by affectual, judgemental and appreciative language. In the spirit of sociolinguistics, this book also considers the history and culture of the respective sporting contexts. Connections are made between the evaluative language expressed by supporters, commentators and coaches and the invocation of power and solidarity. Evaluative Language in Sports gives insight into some of the key language practices that contribute to professional sports culture: a communal and combative world of winners and losers, ‘us and ‘them’.An innovative and valuable book that will appeal to students, researchers and sports enthusiasts interested in sports communication and language, sociolinguistics and media studies.
Evangelicals Incorporated: Books and the Business of Religion in America
by Daniel VacaAmerican evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.
Evangelism for Non-Evangelists: Sharing the Gospel Authentically
by Mark R. TeasdaleWe have met evangelists—and they are not us. Sympathetic to the discomfort his students have about evangelism, Mark Teasdale gives us this refreshing, practical look at sharing the good news. He opens up a nonthreatening space, helping us learn how to express the gospel in a manner true to what we believe, authentic to who we are, and compelling to others.
Eve of a Hundred Midnights: The Star-Crossed Love Story of Two WWII Correspondents and Their Epic Escape Across the Pacific
by Bill LascherThe unforgettable true story of two married journalists on an island-hopping run for their lives across the Pacific after the Fall of Manila during World War II—a saga of love, adventure, and danger.On New Year’s Eve, 1941, just three weeks after the attack on Pearl Harbor, the Japanese were bombing the Philippine capital of Manila, where journalists Mel and Annalee Jacoby had married just a month earlier. The couple had worked in China as members of a tight community of foreign correspondents with close ties to Chinese leaders; if captured by invading Japanese troops, they were certain to be executed. Racing to the docks just before midnight, they barely escaped on a freighter—the beginning of a tumultuous journey that would take them from one island outpost to another. While keeping ahead of the approaching Japanese, Mel and Annalee covered the harrowing war in the Pacific Theater—two of only a handful of valiant and dedicated journalists reporting from the region.Supported by deep historical research, extensive interviews, and the Jacobys’ personal letters, Bill Lascher recreates the Jacobys’ thrilling odyssey and their love affair with the Far East and one another. Bringing to light their compelling personal stories and their professional life together, Eve of a Hundred Midnights is a tale of an unquenchable thirst for adventure, of daring reportage at great personal risk, and of an enduring romance that blossomed in the shadow of war.
Event-Catering in der Live Communication: Essen und Trinken als bedeutendes Veranstaltungselement (essentials)
by Florian Hettler Stefan LuppoldDas meisterinnerte Element von Veranstaltungen ist das Catering – was es zu essen und zu trinken gab. Die Autoren zeigen in diesem essential, dass es schon in einer ersten konzeptionellen Grobstruktur um ein professionelles Handling des Themas und im Verlauf des Projekts um eine adäquate Planung und Steuerung geht. Als Grundlage für ein ganzheitliches Verständnis müssen Begriffe und Vorschriften bekannt, die Auswahl und der Umgang mit Caterern verstanden und die Gestaltungsfaktoren geläufig sein. Neben funktionalen und organisatorischen Aspekten gilt es, die dramaturgischen Potenziale von Event-Catering zu nutzen und sich mit verschiedenen Szenarien vertraut zu machen. Als Unterstützung bei der Planung und Durchführung eines Events dienen verschiedene Checklisten.
The Event of Psychopoetics: Imagination and the Rupture of Psychology (Concepts for Critical Psychology)
by Raúl GarcíaThe Event of Psychopoetics overviews and investigates the notion of psychopoetics, a sociopsychological event that involves re-creative slips and that emerges under certain cultural conditions and power relations in the context of everyday interaction and through certain modes of dialoguing and conversing. This transdisciplinary text takes the reader through the thought processes of Deleuze, Guattari, Agamben, Maffesoli, Foucault, Butler, Haraway, and Braidotti, among others, addressing debates that are integral to the critique of psychology and its devices of subjectivization and normalization. Garcia takes a unique approach by reflecting on how psychopoetics contrasts institutionalized dialogues, while constantly emphasizing the generative and transformative potency of social worlds effectuated in the impetuous play of poetics. The book combines the rigor of academic research with the creative display of ideas that open diverse, suggestive lines of reflection on everyday interlocution and its possibilities of reinvention, modes of social existence, and the relation between subjectivity and the designs of power. A truly unique reading experience, this book is ideal for students, instructors, and researchers in the fields of philosophy, social psychology and sociological thought, discourse studies, literary theory, and cultural analysis.
Event Planning and Management: Principles, Planning and Practice
by Ruth Dowson Bernadette Albert Dan LomaxLearn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment.Written by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout, Event Planning and Management offers a structured formula for all types of events, from their initial planning to final evaluation.Without assuming prior subject knowledge or experience, this fully updated third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events, which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games, Expo 2020 Dubai and The American Heart Association (AHA) conferences, accompanying online resources include lecture slides, activities, self-test questions and web links. This is an indispensable resource for students studying events-related modules, as well as early-stage practitioners and aspiring events managers.
Event Planning and Management
by Ruth Dowson David BassettThe events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources, including templates, quizzes and podcasts to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from around the world, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
Event Planning and Management: Principles, Planning and Practice (PR In Practice)
by Ruth Dowson David BassettEvent Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation. Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.
Event-Protokoll: Regeln, Abläufe und Prozesse bei Veranstaltungen zur erfolgreichen Stakeholder-Kommunikation (essentials)
by Knut Lohrisch Stefan LuppoldKein Event ohne Protokoll! Was meist nur als Etikette und Placement bekannt ist, trägt entscheidend zum Erfolg bei Veranstaltungen bei. Der richtige Umgang mit Stakeholdern ist gerade in der Live Communication ein wesentliches Element, um die beabsichtigte Wirkung erzielen zu können. Es muss in der Organisation und Planung verankert sein, bei der Durchführung als wahrnehmbare Wertschätzung, als erkennbare Gastgeber-Kultur positioniert werden. Ob nun als Corporate Protocol institutionalisiert oder mit den entsprechenden Kompetenzen als Bestandteil der Unternehmenskommunikation: Event-Protokoll ist Stakeholder-Management.
Event Representation in Language and Cognition
by Jürgen Bohnemeyer Eric PedersonEvent Representation in Language and Cognition examines new research into how the mind deals with the experience of events. Empirical research into the cognitive processes involved when people view events and talk about them is still a young field. The chapters by leading experts draw on data from the description of events in spoken and signed languages, first and second language acquisition, co-speech gesture and eye movements during language production, and from non-linguistic categorization and other tasks. The book highlights newly found evidence for how perception, thought, and language constrain each other in the experience of events. It will be of particular interest to linguists, psychologists, and philosophers, as well as to anyone interested in the representation and processing of events.
Event Sponsorship and Fundraising: An Advanced Guide
by Tom Lunt Eva NicotraSecuring sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.
Events as a Strategic Marketing Tool (Tourism Studies)
by Dorothé Gerritsen Ronald van OlderenEvents have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals. With coverage of a wide range of marketing areas, the book also includes content on cutting-edge topics such as neuromarketing, providing students with a comprehensive introduction to using events as part of the marketing mix. Contains numerous international examples that showcase the variety of ways that events can be used A wealth of images illustrate the theory, helping students to visualize concepts and improve understanding. This new edition provides an engaging resource for both students and professionals interested in leisure, tourism and events.
Every Family Has a Story: How We Inherit Love and Loss
by Julia SamuelWith her usual warmth and wisdom, bestselling psychotherapist Julia Samuel explores the family: what we inherit and how we can change.Relationships fundamentally influence our health and happiness--and family is the only relationship we cannot leave, however much we might like to. And yet we often think too narrowly about the impact of our families on our lives.Every Family Has A Story sees bestselling psychotherapist Julia Samuel turn from her work with individuals to her sessions with a wide variety of families, revealing how deeply we are influenced by them. Diving into eight case studies, she analyzes a range of common issues, including separation, step-relationships, leaving home, trauma and loss. These insights inform her 12 touchstones for family wellbeing--from fighting productively, to making time for rituals; from setting boundaries, to allowing difference--equipping us with valuable tools to become better family members. Revealing acts of forgiveness and learning amidst trauma and hardship, Samuel offers universal insights into how families can face challenges together, providing an honest and compassionate meditation on what we inherit, and how we can create the families we wish for.
Every Step She Takes: Who's Watching Now 2 (Who's Watching Now)
by Jannine GallantFans of Karen Rose, Cynthia Eden, Kaylea Cross and Pamela Clare will love Jannine Gallant's brilliant blend of exciting suspense and emotional romance, with real characters caught in extraordinary circumstances. You can run from the past, but you can't hide... Tough as nails, no nonsense San Francisco reporter Grace Hanover will do anything to cover the story of the decade - and her career. Having survived a painful past, she's learned never to let anything stand in her way. Even if it means following a key witness into the Alaskan wilderness, and partnering with Travis Barnett, a former Navy SEAL turned PI who's working for the Feds, and who would love to bring in Grace's witness before she can get her story. But together in the wilderness, they'll each have to put aside their differences and trust one another if they want to survive. Because someone from Grace's past is watching, waiting for just the right moment. Every step Grace takes draws her deeper into the line of fire, and into the hands of a killer...Looking for more danger and drama? Don't miss the other Who's Watching Now titles, Every Move She Makes and Every Vow She Breaks.
Every Town Is a Sports Town: Business Leadership at ESPN, from the Mailroom to the Boardroom
by Donald T. Phillips George BodenheimerA Best Business Book of 2015, Strategy Business ESPN's rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer. It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. ESPN changed everything. George Bodenheimer knows. Initially hired to work in the mailroom, one of Bodenheimer's first jobs was to pick up sportscaster Dick Vitale at the Hartford airport and drive him to ESPN's main campus--a couple of trailers in a dirt parking lot. But as ESPN grew, so did George's status in the company. In fact, Bodenheimer played a major part in making ESPN a daily presence not just here, but all over the world. In this business leadership memoir--written with bestselling author Donald T. Phillips--Bodenheimer lays out ESPN's meteoric rise. This is a book for business readers and sports fans alike.
Every Wolf's Howl: A Memoir
by Barry GrillsThis is the story of Barry and Lupus. Barry, an exhausted newspaper owner physically and economically on the ropes, meets Lupus, a wolf-German Shepherd cross, at an animal shelter. Despite a nagging belief that he cannot take responsibility for anything or anyone else, Barry rescues Lupus and takes him home. Every Wolf’s Howl recounts their incredible three-year journey together, back and forth across the country, enduring poverty, heartache, and illness. Beginning at the tail end of Barry and Lupus’s story and looping back in time, this memoir presents a moving portrait of economic struggle and an intimate glimpse into an extraordinary friendship. Lupus’s inner wolf never completely submits to domestication: he heels only when he chooses to. Barry witnesses something determinedly natural, untamed, and fierce within Lupus. Something admirable. Something he can learn from.
Everybody Eats: Communication and the Paths to Food Justice (Communication for Social Justice Activism #3)
by Marianne LeGreco Niesha DouglasEverybody Eats tells the story of food justice in Greensboro, North Carolina—a midsize city in the southern United States. The city's residents found themselves in the middle of conversations about food insecurity and justice when they reached the top of the Food Research and Action Center's list of major cities experiencing food hardship. Greensboro's local food communities chose to confront these high rates of food insecurity by engaging neighborhood voices, mobilizing creative resources at the community level, and sustaining conversations across the local food system. Within three years of reaching the peak of FRAC's list, Greensboro saw an 8 percent drop in its food hardship rate and moved from first to fourteenth in FRAC's list. Using eight case studies of food justice activism, from urban farms to mobile farmers markets, shared kitchens to food policy councils, Everybody Eats highlights the importance of communication—and communicating social justice specifically—in building the kinds of infrastructure needed to create secure and just food systems.
Everybody Fights: So Why Not Get Better at It?
by Kim Holderness Penn HoldernessMy wife drives me crazy sometimes. My husband should already know what I need. Is our marriage in trouble if we fight all the time? Is it possible to learn how to fight?For the last several years, Penn and Kim Holderness have done the hard maintenance and the research. With the help of their marriage coach Dr. Christopher Edmonston, they break down their biggest (and in some cases, funniest) fights. How did a question about chicken wings turn into a bra fight (no, not a bar fight; a bra fight)? How did a roll of toilet paper lead to tears, resentment, and a stint in the guest bedroom?With their trademark sense of humor and complete vulnerability, Penn and Kim share their ten most common Fight Fails and how to combat them. Throughout the book, they offer scripts for how to start, continue, and wrap up hard conversations. Couples will emerge equipped to engage and understand, not do battle—and maybe laugh a little more along the way.In Everybody Fights, couples will learn how toconjure the magic of metacommunicationbreak free of secret contractsbanish the three Ds—distraction, denial, and delaycarry their own individual baggage while helping each other deal with theirsPenn and Kim metacommunication want people to know they&’re not alone. Marriage is messy. Marriage is work. But marriage is worth it. Fight for it.
Everybody Has a Podcast (Except You): A How-to Guide from the First Family of Podcasting
by Justin McElroy Travis McElroy Griffin McElroyFrom the #1 New York Times bestselling McElroy Brothers, creators of the hit podcasts My Brother, My Brother and Me and The Adventure Zone, comes a helpful and hilarious how-to podcast guide covering everything you need to know to make, produce, edit, and promote a podcast…and get rich* doing it! (*Results not guaranteed.)Justin, Travis, and Griffin McElroy made their names as “advice giving brothers who have no business giving advice” (New York Times) on the hit podcast My Brother, My Brother and Me. But while they may not have the best relationship or workplace advice, they certainly make you laugh, and they do know a thing or two about podcasting. In fact, the McElroy Brothers have spent the last decade making podcasts, including My Brother, My Brother and Me; The Adventure Zone; Sawbones; and more. From their start, independently producing and releasing the early episodes of My Brother, My Brother and Me, to their eleven currently available podcasts, the McElroys have become experts in creating successful podcasts. And now, they want to share what they’ve learned with you. In Everybody Has a Podcast (Except You), the McElroy Brothers will walk you through the process of turning an idea into ear-candy for legions of fans, sharing their expertise on everything from deciding on an effective name (definitely not something like My Brother, My Brother and Me), what type of microphone to use (definitely not one from the video game Rock Band), to making lots and lots of money (spoiler: you probably won’t). A must-read for anyone interested in podcasting, Everybody Has a Podcast (Except You) shares the keys to success as well as the mistakes to avoid and draws on the vast experiences of three of the funniest and most successful podcasters working today.
Everybody Needs an Editor: The Essential Guide to Clear and Effective Writing
by Melissa Harris Jenn BaneWedding toasts, website copy, social media posts, even holiday cards—you&’ll become a sharper everyday writer with this witty and comprehensive guide to clearer, better communication.You&’ll never write an email the same way after reading Everybody Needs an Editor, a game-changing guide to sharp, attention-getting writing. The authors use their decades of real-life journalism and marketing expertise to demonstrate the WTFF technique: Writing, Topping, Formatting, and Fixing. You&’ll learn how to eviscerate your own writing—and enjoy doing so. You&’ll learn to create must-click subject lines, cut jargon, and write emails that people will actually read and remember. If you&’ve ever felt nervous to hit a &“submit&” button, this book is for you.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
by Ann HandleyFinally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo.Sections include:How to write better. (Or, for "adult-onset writers": How to hate writing less.)Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege."Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.Content Tools: The sharpest tools you need to get the job done.Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.