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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
by Ann HandleyFinally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo.Sections include:How to write better. (Or, for "adult-onset writers": How to hate writing less.)Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege."Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.Content Tools: The sharpest tools you need to get the job done.Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content
by Ann HandleyA hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that&’s helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: All-new examples, tools, resources Updated step-by-step writing framework Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann&’s thinking about what works today) The same witty and practical how-to approach How to attract and retain customers with stellar online communication How to choose your words well, sparingly, and with honest empathy for your customers Best practices and ideas for crafting credible, trustworthy content &“Things Marketers Write&”: The fundamentals of 19 specific kinds of content that marketers like you write Inspiration. Confidence. Fun.In this book, you&’ll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you&’ll find the strategies, techniques, tips, and tools you&’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.
Everybody's Got Something
by Robin Roberts Veronica Chambers"Regardless of how much money you have, your race, where you live, what religion you follow, you are going through something. Or you already have or you will. As momma always said, "Everybody's got something." <P> So begins beloved Good Morning America anchor Robin Roberts's new memoir in which she recounts the incredible journey that's been her life so far, and the lessons she's learned along the way. With grace, heart, and humor, she writes about overcoming breast cancer only to learn five years later that she will need a bone marrow transplant to combat a rare blood disorder, the grief and heartbreak she suffered when her mother passed away, her triumphant return to GMA after her medical leave, and the tremendous support and love of her family and friends that saw her through her difficult times. <P> Following her mother's advice to "make your mess your message," Robin taught a nation of viewers that while it is true that we've all got something -- a medical crisis to face, aging parents to care for, heartbreak in all its many forms --- we've also all got something to give: hope, encouragement, a life-saving transplant or a spirit-saving embrace. As Robin has learned, and what readers of her remarkable story will come to believe as well, it's all about faith, family and friends. And finding out that you are stronger, much stronger, than you think.<P>
Everybody's Hacked Off: Why We Don't Have the Press we Deserve and What to Do About It (Penguin Specials)
by Brian Cathcart Hugh GrantA brilliantly written, concise and accessible summary of the Leveson inquiry and a convincing argument for why we need press reform from an expert on the subject, with an introduction by Hugh Grant, a Hacked Off campaigner, recent witness at the Leveson inquiry and presenter of the Channel 4 documentary Taking on the Tabloids.When most of the British press conspired to cover up the phone-hacking scandal at the News of the World, what did that tell us? That it wasn't just the News of the World that had something to hide. And when the Leveson Inquiry lifted the lid on their activities we saw what it was: illegal practices, dishonesty, a disregard for the rights of ordinary people and an arrogant assumption of unaccountability. Now the battle is on to decide whether anything will change and the editors and proprietors, with their vast propaganda power, are determined to ensure nothing will. This book, by a long-time journalist who is a founder of the Hacked Off campaign, paints a damning picture of press corruption and makes a passionate case for journalism that doesn't bully and lie - journalism that is truly answerable to the public while remaining free from government interference. We have a once-in-a-lifetime opportunity to get this right, and we must not allow powerful media corporations to snatch that chance from us.
Everyday Business Storytelling: Create, Simplify, and Adapt a Visual Narrative for any Audience
by Janine Kurnoff Lee LazarusA practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward <p><p> In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Facebook, Nestle, Accenture, and Marriot—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives. <p><p> You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. Within this business book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling. <p><p> Just a few of the things you'll learn from this business book include: <p><p> • The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging. <p>• The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention. <p>• How to craft expert headlines that guide your audience and advance your story. <p>• Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented businessperson responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.
Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand
by Amanda ColemanProtect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints,campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure.The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.
Everyday Etiquette: How to Navigate 101 Common and Uncommon Social Situations
by Patricia RossiThe secret to self-confidence is to know and understand the rules of social engagement before you're in the middle of an uncomfortable situation.Do you know how to:Pick the right fork? Shine at a networking event? Write a Thank you Note? Shake hands? RSVP to an invitation? Say no to a request for a favor?Use social media with clarity?Behave at a sporting event?Say the perfect thing at a funeral?Smoke a cigar in public? Etiquette isn't just something you need on formal occasions. It's a blueprint for how to behave every day, in every situation, to make interactions between people smooth and pleasant, with no ruffled feathers, misunderstandings or hurt feelings. It helps you smoothly transition from college to corporate life, and from professional obligations to personal ones. Etiquette doesn't exist to add a layer of extra rules to life—it's there to guide us to treat each other with kindness and consideration in our personal and professional lives.
Everyday Letters for Busy People: Hundreds Of Samples You Can Adapt At A Moment's Notice
by Debra Hart May Regina McAloneyNow revised and updated: Hundreds of tips, techniques, and samples to help you write the perfect letter (or e-mail) no matter what the occasion.A text message may be fast—but sometimes only a letter will do. Writing a good letter takes time and thought, but there are ways to make the process faster, easier, and more effective.With Everyday Letters for Busy People as your guide, you can write the kind of letters that get action, build relationships, ease tense situations, and get your message across. Everyday Letters for Busy People includes a wide variety of sample letters you can use or adapt at a minute’s notice including:Business letters • Complaint letters • Community action letters • Job-search letters • Letters to government officials and agencies • Thank-you letters • Invitations • Condolences • Resignations and many moreWith a new section on how to write concise, polite, and effective e-mails, Everyday Letters for Busy People will not only help you compose the sharpest interview follow-up, the kindest thank you, the most heartfelt condolence, and the most effective complaint letter, it will also direct you in proper letter etiquette and help you become a better writer.
Everyday MAGIC: The Joy of Not Being Everything and Still Being More Than Enough
by Mattie JamesFind the motivation you need to feel good about your life with the help of this inspiring guidebook to MAGIC. Today we are all stretching ourselves more than ever to live up to life&’s seemingly endless demands, so why do we still feel we are less than enough? Mattie James— mother, influencer, and CEO—believes that living a beautiful life amidst the chaos and pressures is possible. All it takes is a little everyday MAGIC. In this book, Mattie shows you how, helping you to evaluate the tasks and decisions you face in your daily life to make sure everything in your life is MAGIC: Meaningful Aesthetically pleasing Goal-oriented Intentional Consistent This honest and practical guide offers tools, insights, and encouragement to help you center yourself within the minutiae of everyday life and evaluate tasks to become intentional about everything you do. Mattie shows readers how to be more efficient by making big decisions in the morning, batching household chores for maximum effectiveness, and deciding which tasks to tackle yourself and which to hire out. She also shows you how to provide healthy meals for your family with minimum hassle, eliminate clutter and stress in your home to make space for the heart, and ultimately make your life, career, home, and family a reflection of what makes you whole. The work required to change your life has been inside you all along. It&’s not deep, just deliberate. This book begins your journey to connect with yourself so that you can prioritize your own reasons for everything you do.
Everyday Media Culture in Africa: Audiences and Users (Routledge Advances in Internationalizing Media Studies)
by Wendy Willems Winston ManoAfrican audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. So far, the bulk of academic research on media and communication in Africa has studied media through the lens of media-state relations, thereby adopting liberal democracy as the normative ideal and examining the potential contribution of African media to development and democratization. Focusing instead on everyday media culture in a range of African countries, this volume contributes to the broader project of provincializing and decolonizing audience and internet studies.
Everyday Multilingualism: Linguistic Landscapes as Practice and Pedagogy (Routledge Studies in Sociolinguistics)
by Anikó HatossHatoss explores multilingualism in diverse suburbs of Sydney through the oral and written narratives of student ethnographers. Her research is based on visual ethnography, interviews with local residents and classroom discussions of the fieldwork. The findings of this book contribute to the scholarship of sociolinguistics of globalisation and seek to enhance our understanding of the complex interrelationship between the linguistic landscape and its participants: how language choices are negotiated, how identity and ideologies shape interactions in everyday contexts of the urban landscape. The narrative approach provides a multi-layered analysis to better understand the micro and macro connections shaping everyday interactions, conviviality and social relations. Hatoss offers methodological and pedagogical insights into the development of global citizenship and intercultural competence through the experiential learning provided by the linguistic landscape project. This volume is a useful source for researchers working in diverse fields of multilingualism, diaspora studies, narratives and digital ethnographies in sociolinguistics. It offers methodological insights to the study of urban multilingualism and pedagogical insights into using linguistic landscapes for developing intercultural competence.
Everyday Negotiation
by Deborah M. Kolb Judith WilliamsEveryday Negotiation shows how to recognize the shadow negotiation-- where the unspoken attitudes, hidden assumptions, and conflicting agendas that drive the bargaining process play out--and how to put that knowledge to work. Originally titled The Shadow Negotiation and named by Harvard Business Review as one the Ten Best Books of 2000, this best-selling book revealed how women could master the hidden agendas that determine bargaining success. Now,the new edition, Everyday Negotiation, broadens the scope and offers the same illuminating advice for both men and women. Everyday Negotiation lays out simple steps to * Overcome acts of self-sabotage * Increase your bargaining power * Establish the terms of your advocacy and encourage a collaborative discussion * Encourage a collaborative discussion * Think about the negotiation process in a whole new way
Everyday Talk, Second Edition
by Jessica S. Robles Karen TracyThis engaging text explores how everyday talk--the ordinary kinds of communicating that people do in schools, workplaces, and among family and friends--expresses who we are and who we want to be. The authors interweave rhetorical and cultural perspectives on the "little stuff" of conversation: what we say and how we say it, the terms used to refer to others, the content and style of stories we tell, and more. Numerous detailed examples show how talk is the vehicle through which people build relationships. Students gain skills for thinking more deeply about their own and others' communicative practices, and for understanding and managing interactional difficulties. New to This Edition *Updated throughout to incorporate the latest discourse analysis research. *Chapter on six specific speech genres (for example, organizational meetings and personal conversation). *Two extended case studies with transcripts and discussion questions. *Coverage of digital communication, texting, and social media. *Additional cross-cultural examples. Pedagogical Features Include: *A preview and summary in every chapter. *Accessible explanations of core concepts. *End-of-book glossary. *Endnotes that identify key authors and suggest further reading.
Everyday Voice Care: The Lifestyle Guide For Singers And Talkers
by Joanna CazdenThe human voice expresses more than words, more than music. Vocal expression links the listener directly to another person's inner feelings, body, and soul. Keeping the voice healthy used to be as mysterious as the power of voice itself. Modern science has revealed much about the vocal mechanism and its health requirements, but simple information for the average voice user has remained hard to find and harder to trust. In Everyday Voice Care: The Lifestyle Guide for Singers and Talkers , respected voice therapist Joanna Cazden brings together a wealth of practical tips and advice to help keep your own expressive voice in top working order. Drawing from her experience as a singer, theater artist, and a licensed speech pathologist who has treated more than 1,000 voice patients, Cazden integrates up-to-date medical information with common-sense suggestions and sympathy for the demands of contemporary life. Chapters on food and drink, cold remedies, loud parties, travel, fitness routines, and when to see a doctor are complemented by notes on alternative health care and the spiritual dimension of vocal rest. This invaluable resource for voice and speech professionals, students, and teachers will answer even the age-old question of whether to put lemon or honey in your tea.
Everyone Wants to Work Here: Attract the Best Talent, Energize Your Team, and Be the Leader in Your Market (Empowered Productivity)
by Maura ThomasBe the leader your team wants to followYou want to be the kind of leader that leaves a legacy of positive impact. You want to lead an exceptional team so you can power your organization's success and unleash the hidden potential in every team member – including yourself! So how do you realize these goals?In this expansive guide, expert Maura Thomas explores how to combat insidious problems that are costing your organization millions. You can change the status quo with her step-by-step guidance to energize your team, and provide greater focus, transparency, and accountability in the organization. Leaders and aspiring leaders like you will discover how to not only extinguish—but prevent—the dozens of "fires" that pop up all day. You can transform a stressful culture into an empowering one, or a great culture into one where top talent is lining up to be a part of your team. Imagine having consistently productive and satisfying work days, and contributing even more to the organization—but in a way that's inspiring and motivating instead of overwhelming and depleting.The techniques in this book will not only help you, your team and your organization, they'll boost your ability to contribute in a positive way to families, your community, and the world.
The Everything Baby Sign Language Book
by Teresa R SimpsonSigning babies are taking over, asking for more milk and later nap times. Sure, they might not get their way, but signing gives them a way to express themselves. Frustrated communication is often the root cause of crying and tantrums in babies and toddlers. Usually it is caused by the lag between a child's desire to be understood and their ability to form words. Sign language bridges this gap. The Everything Baby Sign Language Book teaches parent and children to use a combination of sign language and homemade gestures to communicate needs, wants and feelings. Using this book and instructional DVD, baby and parent will be well on their way to using their hands to speak!Please note: DVD is not included with the e-book version of this title
The Everything Cover Letter Book: Winning Cover Letters For Everybody From Student To Executive (Everything® Series)
by Burton Jay NadlerGet the interview with professional correspondence!Completely updated for today's competitive job market, The Everything Cover Letter Book, 2nd Edition is what you need to get your foot in the door! With hundreds of resumes lined up for the job you want, it seems impossible to get yours to rise to the top of the pile. You need a superior cover letter to sell yourself when you're not there to do the talking.Make a memorable first impression and get the job you want with this authoritative reference as your guide. This new edition includes:200 plus cover letters, revised for today's industries.Techniques to highlight the best qualities on your resume.Tips on industry trends.Savvy advice on how to grab your reader's attention.Detailed guidance on how to polish your letter to perfection.Formatting guidelines to follow for letters, emails, notes, and more.Dos and Don'ts based on specific job applications.With sample letters for every job seeker - from stay-at-home moms to traveling CEOs - The Everything Cover Letter Book, 2nd Edition is the only guide you'll need to land the job of your dreams!
The Everything Etiquette Book
by Leah IngramIs it really necessary to bring that bottle of wine to your friend's dinner party? Will your new neighbors really notice if you don't send a welcome gift? Does that mother really need to know that her tantrum-throwing child is bothering you? Completely revised and updated, The Everything Etiquette Book, Second Edition, is your all-inclusive guide to dealing with these daily difficulties. Etiquette expert Leah Ingram helps you get a handle on when you're going overboard or not stepping up to the plate with proper protocol for every situation! The Everything Etiquette Book, Second Edition, helps you:Master the art of gift-giving on holidays and small occasions, Communicate problems politely but effectively, Test your travel-smarts at home and abroad, Maintain a professional image during business meetings and lunches, Use your cell phone or PDA conveniently but unobtrusively, School younger children on good behavior. Whether you're at home, in the office, out on the town, or on the road, The Everything Etiquette Book, Second Edition, is packed with fresh advice to polish your social savvy and ease you through some of life's more awkward moments!
The Everything Get Published Book
by Barbara Doyen Meg SchneiderWith even more tips and tricks to getting published than the last edition, The Everything Get Published Book, 2nd Edition is the insider's publishing course--in a book! From getting started to printed pages including: guidance on planning a writing career and building a platform; no-nonsense advice on finding a market; an insider's view of the different publishing markets; contract negotiation tips from the pros; surefire ways to get a submission taken seriously; and much more. Completely revised and updated by the author/agent team who coauthored The Everything Guide to Writing a Book Proposal, this revision has everything today's hopeful writers need to turn pro!
The Everything Get Published Book: All You Need to Know to Become a Successful Author
by Meg SchneiderA Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
The Everything Get Published Book
by Meg Schneider Barbara Doyen- First edition has sold over 50,000 copies! - Includes an updated agent and publisher listing With even more tips and tricks to getting published than the last edition, The Everything Get Published Book, 2nd Edition is the insider's publishing course--in a book! From getting started to printed pages, readers get step-by-step help, including: - Guidance on planning a writing career and building a platform - No-nonsense advice on finding a market - An insider's view of the different publishing markets - Contract negotiation tips from the pros - Surefire ways to get a submission taken seriously Completely revised and updated by the author/agent team who coauthored The Everything Guide to Writing a Book Proposal, this revision has everything today's hopeful writers need to turn pro!
The Everything Grant Writing Book: Create the perfect proposal to raise the funds you need
by Nancy BurkeA Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
The Everything® Grant Writing Book
by Nancy Burke Smith Judy TremoreHave you ever dreamed about making money as a freelance grant writer? Or are you applying for a grant and anticipate fierce competition? The Everything. Grant Writing Book helps you confront this competitive market with detailed, insider information on getting through the gatekeepers to obtain the funds you need. This detailed book, written by experienced grant writer Nancy Burke Smith and freelance writer Judy Tremore, shows you exactly how create the perfect grant proposal -- no matter how daunting the specifications are for the project. The Everything. Grant Writing Book shows you how to: 7Apply for government and foundation grants7Find the money needed7Build community collaborations and partnerships7Write a statement of need7Develop a budget and budget narrative7Fill out appropriate paperworkFrom writing a letter of inquiry or intent to developing action plans and timelines to outlining and drafting the proposal, The Everything. Grant Writing Book helps you get the funds you need!
The Everything Grant Writing Book
by Judy Tremore Nancy BurkeIf you're a fundraiser, you know that raising money is the key to every nonprofit's success. But the competition for funds can be fierce and the obstacles many. The Everything Grant Writing Book, 2nd Edition gives you the insider information you need to get past the gatekeepers, beat out the competition, and obtain those much-needed funds. This completely updated guide shows you how to: Do the necessary research to find available grants; Write an effective statement of need; Build community collaborations and partnerships; Develop a budget and budget narrative; Formats for effective letters of inquiry; Write proposals for capital projects; Find current online foundation resources; Focus on sustainability, the most important concept in philanthropy today. From writing letters of inquiry and developing action plans to outlining and drafting proposals, The Everything Grant Writing Book, 2nd Edition helps you get the funds you need-every time!
The Everything Guide to Being an Event Planner
by Jennifer MancusoDo you love throwing parties? Are you the most organized person you know? Can you thrive in a fast-paced environment? If so, event planning could be your perfect career choice! Seasoned event planner Jennifer Mancuso helps you to get started and succeed in this exciting field.This book's insider tips and step-by-step guidance will teach you how to:Tailor events to each client - from a corporate dinner to an intimate weddingMarket and network to keep business comingHire vendors that your client will loveBuild a great reputation in your area and beyondWhether you've recently earned a hospitality degree or are simply looking for a fun career change, The Everything Guide to Being an Event Planner will help you break out of the routine and start a new, creative endeavor-one celebration at a time!