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Advertising Creative: Strategy, Copy, and Design
by Tom Altstiel Jean M. Grow Marcel JenningsAdvertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Advertising Creative: Strategy, Copy, and Design
by Tom Altstiel Jean M. Grow Marcel JenningsAdvertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More
by David GarfinkelFrom the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series
Advertising Management in a Digital Environment: Text and Cases
by Larry D. Kelley Kim Bartel SheehanAdvertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
Advertising Media Planning: A Brand Management Approach
by Larry D. Kelley Kim Bartel Sheehan Lisa Dobias David E. Koranda Donald W. JugenheimerAdvertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
Advertising Shits in Your Head: Strategies for Resistance
by Vyvian RaoulAdvertising Shits in Your Head calls ads what they are—a powerful means of control through manipulation—and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are fighting back, equipped with stencils, printers, high-visibility vests, and utility tools. Their aim is to subvert the advertisements that control us. With case studies from both sides of the Atlantic, this book showcases the ways in which small groups of activists are taking on corporations and states at their own game: propaganda. This is a call-to-arts for a generation raised on ads. Beginning with a rich and detailed analysis of the pernicious hold advertising has on our lives, the book then moves on to offer practical solutions and guidance on how to subvert the ads. Using a combination of ethnographic research and theoretical analysis, Advertising Shits in Your Head investigates the claims made by subvertising practitioners and shows how they affect their practice.
The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
by Brian Kurtz Craig SimpsonDistilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.
Advertising Theory (Routledge Communication Series)
by Shelly Rodgers Esther ThorsonAdvertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Advertising to Children on TV: Content, Impact, and Regulation
by Barrie Gunter Caroline Oates Mark BladesConcern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Advertorial, Blogbeitrag, Content-Strategie & Co.: Neue Texte der Unternehmenskommunikation
by Annika SchachInternet, Social Media und der Wettbewerb um Aufmerksamkeit: Diese Entwicklungen stellen die Unternehmenskommunikation vor neue Herausforderungen. Content-Strategien und die Technik des Storytellings helfen, mit relevanten Zielgruppen zu kommunizieren. In den Public Relations und im Marketing haben sich eine Reihe neuer Textsorten in den Bereichen Paid, Earned und Owned Media entwickelt. Die Autorin gibt einen umfassenden theoretischen und praxisnahen Überblick zu allen relevanten Texten der Unternehmenskommunikation, insbesondere an den Schnittstellen von PR, Werbung und Journalismus. Im ersten Teil werden ausführlich die aktuellen Entwicklungen in der Unternehmenskommunikation und die Auswirkungen auf die Arbeit mit PR-Texten und Sprachstilen thematisiert. Der zweite Teil stellt alle relevanten Textsorten anhand von Definitionen, Inhalten und Aufbau, von sprachlichen Merkmalen und Praxisbeispielen vor - vom Advertorial über den Blogbeitrag bis zur Content-Strategie. Das Ergebnis ist ein unverzichtbarer Leitfaden für alle, die heute professionell Unternehmenskommunikation betreiben möchten - für Ausbildung, Studium und Berufspraxis in Marketing und PR.
The Advice King Anthology: The Advice King Anthology
by Chris CroftonSince the fall of 2014, The Advice King has been one of the most widely read sections of alt-weekly the Nashville Scene. The Advice King Anthology contains the best of those columns, with new In-the-Meantime notes, a new introduction, and a foreword by writer Tracy Moore. If you are looking for traditional advice, this might not be the book for you. But if you care to find the incendiary, subversive, and hilarious alongside actual thoughts about addiction, depression, gentrification, politics, poetry, music, economic policy, living in New Nashville, and (inevitably) romance, the Advice King has much to offer.
Advocating Weapons, War, and Terrorism: Technological and Rhetorical Paradox (RSA Series in Transdisciplinary Rhetoric #9)
by Ian E. HillTechnē’s Paradox—a frequent theme in science fiction—is the commonplace belief that technology has both the potential to annihilate humanity and to preserve it. Advocating Weapons, War, and Terrorism looks at how this paradox applies to some of the most dangerous of technologies: population bombs, dynamite bombs, chemical weapons, nuclear weapons, and improvised explosive devices.Hill’s study analyzes the rhetoric used to promote such weapons in the nineteenth and twentieth centuries. By examining Thomas R. Malthus’s Essay on the Principle of Population, the courtroom address of accused Haymarket bomber August Spies, the army textbook Chemical Warfare by Major General Amos A. Fries and Clarence J. West, the life and letters of Manhattan Project physicist Leo Szilard, and the writings of Ted “Unabomber” Kaczynski, Hill shows how contemporary societies are equipped with abundant rhetorical means to describe and debate the extreme capacities of weapons to both destroy and protect. The book takes a middle-way approach between language and materialism that combines traditional rhetorical criticism of texts with analyses of the persuasive force of weapons themselves, as objects, irrespective of human intervention. Advocating Weapons, War, and Terrorism is the first study of its kind, revealing how the combination of weapons and rhetoric facilitated the magnitude of killing in the nineteenth and twentieth centuries, and illuminating how humanity understands and acts upon its propensity for violence. This book will be invaluable for scholars of rhetoric, scholars of science and technology, and the study of warfare.
AeroMACS: An IEEE 802.16 Standard-Based Technology for the Next Generation of Air Transportation Systems
by Behnam KamaliThis is a pioneering textbook on the comprehensive description of AeroMACS technology. It also presents the process of developing a new technology based on an established standard, in this case IEEE802.16 standards suite. The text introduces readers to the field of airport surface communications systems and provides them with comprehensive coverage of one the key components of the Next Generation Air Transportation System (NextGen); i.e., AeroMACS. It begins with a critical review of the legacy aeronautical communications system and a discussion of the impetus behind its replacement with network-centric digital technologies. It then describes wireless mobile channel characteristics in general, and focuses on the airport surface channel over the 5GHz band. This is followed by an extensive coverage of major features of IEEE 802.16-2009 Physical Layer (PHY)and Medium Access Control (MAC) Sublayer. The text then provides a comprehensive coverage of the AeroMACS standardization process, from technology selection to network deployment. AeroMACS is then explored as a short-range high-data-throughput broadband wireless communications system, with concentration on the AeroMACS PHY layer and MAC sublayer main features, followed by making a strong case in favor of the IEEE 802.16j Amendment as the foundational standard for AeroMACS networks. AeroMACS: An IEEE 802.16 Standard-Based Technology for the Next Generation of Air Transportation Systems covers topics such as Orthogonal Frequency Division Multiple Access (OFDMA), coded OFDMA, scalable OFDMA, Adaptive Modulation-Coding (AMC), Multiple-Input Multiple-Output (MIMO) systems, Error Control Coding (ECC) and Automatic Repeat Request (ARQ) techniques, Time Division Duplexing (TDD), Inter-Application Interference (IAI), and so on. It also looks at future trends and developments of AeroMACS networks as they are deployed across the world, focusing on concepts that may be applied to improve the future capacity. In addition, this text: Discusses the challenges posed by complexities of airport radio channels as well as those pertaining to broadband transmissions Examines physical layer (PHY) and Media Access Control (MAC) sublayer protocols and signal processing techniques of AeroMACS inherited from IEEE 802.16 standard and WiMAX networks Compares AeroMACS and how it relates to IEEE 802.16 Standard-Based WiMAX AeroMACS: An IEEE 802.16 Standard-Based Technology for the Next Generation of Air Transportation Systems will appeal to engineers and technical professionals involved in the research and development of AeroMACS, technical staffers of government agencies in aviation sectors, and graduate students interested in standard-based wireless networking analysis, design, and development.
Aeronautical Air-Ground Data Link Communications
by Christophe Guerber Nicolas Larrieu José Radzik Mohamed Slim Ben Mahmoud Alain PirovanoThis book deals with air-ground aeronautical communications. The main goal is to give the reader a survey of the currently deployed, emerging and future communications systems dedicated to digital data communications between the aircraft and the ground, namely the data link. Those communication systems show specific properties relatively to those commonly used for terrestrial communications. In this book, the system architectures are more specifically considered from the access to the application layers as radio and physical functionalities have already been addressed in detail in others books.The first part is an introduction to aeronautical communications, their specific concepts, properties, requirements and terminology. The second part presents the currently used systems for air ground communications in continental and oceanic area. The third part enlightens the reader on the emerging and future communication systems and some leading research projects focused on this scope. Finally, before the conclusion, the fourth part gives several main challenges and research directions currently under investigation.
Aerospace Technologies and Applications for Dual Use
by Ramjee Prasad Giacinto Losquadro Hugh Griffiths Marina Ruggieri S. Greco Alexander Soucek Albena Mihovska General Pietro Finocchio Pietro Finocchio Giuseppe Morsillo Mario L. Cosmo Paul E. Gartz Gerardo Lancia G. C. Grasso Enrico Saggese S. Venturi P. Massafra K. P. Doerpelkus Carlo Alberto Penazzi Renzo Meschini Armando Buccheri Marco Tommasi Giovanni Guidotti Nunzio Cocco Marina Grossi Daniele Mortari Carlo Des Dorides Mario Ciampini S. Vetrella L. Verde U. Ciniglio F. Corraro Andrea De Martino Sergio Attilio Jesi Volker Liebig Giuseppe Veredice Ole Mørk Lauridsen L. Pasquali Massimo Capaldo Vittorio Dainelli Cosimo La Rocca Alexander Mager Tiziano Sassorossi S. Arenaccio G. Chiassarini R. Loforti F. Petrosino A. Vernucci Claudio De Bellis Michel Feuga Elisa Tonello Domenico D'Angelo Mesut CicekerThe events occurred in the last years have shown how the threat related to both intentional and natural disasters could bring the civil and the military worlds closer in the conceivement and deployment of countermeasures as well as in the identification of effective strategies for enhancing the Planet safety and security. In this frame, the concept of dual use ? the set of technologies and applications that can be exploited for both civil and military purposes - becomes a key-topic. In addition, the aerospace is a strategic building block in the deployment of a network centric environment that aims at the global protection of the mankind. Aerospace is also a natural environment for dual use: many of the related enabling technologies have been first developed for the military world and then applied to civil ? including commercial - purposes.On September 12-14, 2007 an International Symposium has been held in Roma, Italy, joining the dual use approach with the aerospace technology: the international community has been gathered around the key-topic: aerospace technologies and applications for dual use. The event has called experts and operators from the military and civil community, belonging to industry, scientific and governmental institutions. The common aim was an effective convergence between the available and perspected technologies for the civil and military worlds as well as the conceivement of applications that can take the maximum benefit from the dual approach, optimizing the available economic resources. The Symposium has included invited-only contributions and an industrial panel. The main results of the Symposium, derived from key-note speeches, invited lectures, panel discussions and conclusions have created the starting material to develop this Edited Book.
Aesthetic Communication
by Ole ThyssenThis book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
AETA 2017 - Recent Advances in Electrical Engineering and Related Sciences: Theory and Application (Lecture Notes in Electrical Engineering #465)
by Ivan Zelinka Vo Hoang Duy Tran Trong Dao Sang Bong Kim Tran Thanh PhuongThis proceedings book gathers papers presented at the 4th International Conference on Advanced Engineering Theory and Applications 2017 (AETA 2017), held on 7-9 December 2017 at Ton Duc Thang University, Ho Chi Minh City, Vietnam. It presents selected papers on 13 topical areas, including robotics, control systems, telecommunications, computer science and more. All selected papers represent interesting ideas and collectively provide a state-of-the-art overview. Readers will find intriguing papers on the design and implementation of control algorithms for aerial and underwater robots, for mechanical systems, efficient protocols for vehicular ad hoc networks, motor control, image and signal processing, energy saving, optimization methods in various fields of electrical engineering, and others. The book also offers a valuable resource for practitioners who want to apply the content discussed to solve real-life problems in their challenging applications. It also addresses common and related subjects in modern electric, electronic and related technologies. As such, it will benefit all scientists and engineers working in the above-mentioned fields of application.
AETA 2018 - Recent Advances in Electrical Engineering and Related Sciences: Theory and Application (Lecture Notes in Electrical Engineering #554)
by Ivan Zelinka Pavel Brandstetter Tran Trong Dao Vo Hoang Duy Sang Bong KimThese proceedings address a broad range of topic areas, including telecommunication, power systems, digital signal processing, robotics, control systems, renewable energy, power electronics, soft computing and more. Today’s world is based on vitally important technologies that combine e.g. electronics, cybernetics, computer science, telecommunication, and physics. However, since the advent of these technologies, we have been confronted with numerous technological challenges such as finding optimal solutions to various problems regarding controlling technologies, signal processing, power source design, robotics, etc. Readers will find papers on these and other topics, which share fresh ideas and provide state-of-the-art overviews. They will also benefit practitioners, who can easily apply the issues discussed here to solve real-life problems in their own work. Accordingly, the proceedings offer a valuable resource for all scientists and engineers pursuing research and applications in the above-mentioned fields.
AETA 2022—Recent Advances in Electrical Engineering and Related Sciences: Theory And Application (Lecture Notes in Electrical Engineering #1081)
by Tran Trong Dao Vo Hoang Duy Ivan Zelinka Chau Si Thien Dong Phuong T. TranThis proceedings book features selected papers on 12 themes, including wireless communications, power systems, signal processing, robotics, control systems, sustainable energy, power electronics, intelligent networks and more. Covering topics such as performance of reconfigurable intelligent surfaces for 6G communication networks, improved neural network algorithms for optimizing the power flow of renewable energy sources, anomaly detection using stationary and non-stationary signal analysis in data sciences, novel object identification and distance estimation algorithms for self-driving vehicles, the book presents interesting ideas and state-of-the-art overviews.
Affect, Emotion, and Rhetorical Persuasion in Mass Communication
by Carlton Clark Lei ZhangThis volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies.
Affective Methodologies: Developing Cultural Research Strategies For The Study Of Affect
by Carsten Stage Britta Timm KnudsenThe collection proposes inventive research strategies for the study of the affective and fluctuating dimensions of cultural life. It presents studies of nightclubs, YouTube memes, political provocations, heritage sites, blogging, education development, and haunting memories.
Affektive Medienpraktiken: Emotionen, Körper, Zugehörigkeiten im Reality TV
by Margreth Lünenborg Claudia Töpper Laura Sūna Tanja MaierDas Buch liefert eine affekttheoretisch informierte Analyse des Reality TV. Dabei wird das komplexe Affektgeschehen zwischen Fernsehsendung, Medientechnologie und den Körpern der Zuschauenden empirisch zugänglich und sichtbar. Eine multiperspektivische Analyse zeigt auf, welche Strategien und Muster der Erzeugung von Affekten und Emotionen Fernsehproduzent*innen nutzen, wie Inklusion und Exklusion im audiovisuellen Medientext für Zuschauende körperlich spürbar wird und welche Spuren Affekte in den Körpern und den Diskursen des Publikums hinterlassen. Auf den Ebenen Körper, Diskurse und Praktiken werden auf diese Weise affektive Dynamiken der Aushandlung von Zugehörigkeiten analysiert. Die Studie leistet damit einen methodisch wie auch theoretisch innovativen Beitrag zur Affekt- und Emotionsforschung in der Kommunikationswissenschaft.
Affirmative Counseling With LGBTQI + People
by Misty M. Ginicola Cheri Smith Joel M. FilmorePossessing counseling competence in serving the lesbian, gay, bisexual, transgender, queer, ques-tioning, intersex, asexual, ally, pansexual/polysexual, and two-spirited (LGBTQQLAAP-2S, henceforth referred to as LGBTQI+) communities is important, particularly because previous research has shown that large numbers of this population seek therapy. If counselors are unprepared for work with this population, they could potentially do harm to these clients. Many counselors have not received adequate training to work with affectional orientation and gender minority clients; LGBTQI+ clients are aware of this deficit in the field and prescreen therapists for safety and competence in issues of affectional orientation and gender orientation. Although many standard counseling interventions will be appropriate for work with the LGBTQI+ population, counselors need an awareness and knowledge of this population and its cultures and subcultures that extend beyond typical client concerns.
An Affirming Flame: Meditations on Life and Politics
by Roger Cohen&“For more than forty years Roger Cohen has ventured to every corner of the earth to chronicle the great upheavals of our age, but he&’s never lost sight of what really matters: love, hope, and all the mysteries of the human heart. Here, in this collection of columns that will take you from the streets of Kyiv to an execution chamber in Alabama, you can read him at his best.&”—Dexter Filkins, best-selling author of The Forever WarA collection of the finest New York Times columns written by Roger Cohen over more than a decade, accompanied by an original, twenty-thousand-word essay on the state of the worldThe countless readers who followed Roger Cohen&’s column and mourned its end responded above all to what they saw as the marriage in his writing of head and heart. That tenor permeates An Affirming Flame.During his twelve years as a columnist, Cohen aimed to hold power to account at home and abroad, in the name of freedom, decency, pluralism, and the importance of truth and dissent in open societies. He watched with alarm as the outside threat of 9/11 morphed into the internal threat of January 6. This time, the assailants were not jihadi terrorists; they were American white supremacists and seditionists convinced of American decadence but unable to see that they personified it. The threat to American democracy is clear.Cohen dissects this ominous American fracture. He explores themes of displacement, belonging, and his own imperiled craft of journalism. His examination of the rising tide of authoritarian rule takes him to China, and in Kyiv he sees the devastating impact of Vladimir Putin's Russian nationalism. With its trenchant consideration of the plight of refugees, COVID-19, the Israeli-Palestinian conflict, and the war in Afghanistan, Cohen's writing reflects his belief in the unquenchable human quest for dignity.He captures the fight to defend America&’s openness, democratic institutions, and ideals against the rising tide of retrogression, division, and assault on truth. This struggle, as Cohen writes, is also the world&’s. It is inseparable from the battle to save humanity from the creeping autocracy of the twenty-first century. As he writes, &“On lies is tyranny built.&”
Afganistán: Crónica de una ficción
by Mónica BernabéLa historia reciente de Afganistán narrada por la única corresponsal española que vive en el país. Afganistán se ha convertido en un nombre cotidiano sin quererlo, en una imposición política, en un conflicto no deseado que, tras muchos años de lucha, sigue sin resolverse. Mònica Bernabé es la única periodista española que vive en Afganistán, una observadora privilegiada que nos cuenta la historia del país a través de su experiencia y narra los acontecimientos que han marcado una década: desde la caída del régimen talibán en el año 2001 hasta la quema de coranes de 2012, pasando por la violencia endémica contra las mujeres y el mito del burqa, las duras condiciones de vida en el frente, la nueva estrategia de Obama o la realidad de las tropas españolas en el país. Bernabé da voz al pueblo afgano en una crónica extraordinaria que se aleja de toda manipulación mediática y revela la verdad sobre el conflicto que ha conseguido desacreditar la política intervencionista de Occidente.