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Essentials of LTE and LTE-A
by Amitabha Ghosh Rapeepat RatasukThis practical, one-stop guide will quickly bring you up to speed on LTE and LTE-Advanced. With everything you need to know about the theory and technology behind the standards, this is a must-have for engineers and managers in the wireless industry. • First book of its kind describing technologies and system performance of LTE-A • Covers the evolution of digital wireless technology, basics of LTE and LTE-A, design of downlink and uplink channels, multi-antenna techniques and heterogeneous networks • Analyzes performance benefits over competing technologies, including WiMAX and 802. 16m • Reflects the latest LTE Release-10 standards • Includes numerous examples, including extensive system and link results • Unique approach is accessible to technical and non-technical readers alike
Essentials of Mass Communication Theory
by Dr Berger Arthur AThis comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.
Essentials of Modern Communications
by Djafar K. Mynbaev Lowell L. ScheinerExplore Modern Communications and Understand Principles of Operations, Appropriate Technologies, and Elements of Design of Communication Systems Modern society requires a different set of communication systems than has any previous generation. To maintain and improve the contemporary communication systems that meet ever-changing requirements, engineers need to know how to recognize and solve cardinal problems. In Essentials of Modern Communications, readers will learn how modern communication has expanded and will discover where it is likely to go in the future. By discussing the fundamental principles, methods, and techniques used in various communication systems, this book helps engineers assess, troubleshoot, and fix problems that are likely to occur. In this reference, readers will learn about topics like: How communication systems respond in time and frequency domains Principles of analog and digital modulations Application of spectral analysis to modern communication systems based on the Fourier series and Fourier transform Specific examples and problems, with discussions around their optimal solutions, limitations, and applications Approaches to solving the concrete engineering problems of modern communications based on critical, logical, creative, and out-of-box thinking For readers looking for a resource on the fundamentals of modern communications and the possible issues they face, Essentials of Modern Communications is instrumental in educating on real-life problems that engineering students and professionals are likely to encounter.
Essentials of Modern Optical Fiber Communication
by Reinhold NoéThis is a concise introduction into optical fiber communication. It covers important aspects from the physics of optical wave propagation and amplification to the essentials of modulation formats and receivers. The combination of a solid coverage of necessary fundamental theory with an in-depth discussion of recent relevant research results enables the reader to design modern optical fiber communication systems. The book serves both graduate students and professionals. It includes many worked examples with solutions for lecturers. For the second edition, Reinhold Noé made many changes and additions throughout the text so that this concise book presents the essentials of optical fiber communication in an easy readable and understandable way.
Essentials Of Negotiation
by Roy Lewicki Bruce Barry David SaundersWelcome to the fifth edition of Essentials of Negotiation! The objective of this shorter version is to provide the reader with the core concepts of negotiation in a more succinct presentation. Many faculty requested such a book for use in shorter academic course, executive education programs, or as a companion to other resource materials. It is suitable for courses in negotiation, labor relations, conflict management, human resource management, and the like.
Essentials Of Negotiation
by Roy J. Lewicki Bruce Barry David M. SaundersEssentials of Negotiation, 6e is a condensed version of the main text, Negotiation, Seventh Edition. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Twelve of the 20 chapters from the main text have been included in this edition, several chapters having been condensed for this volume. Those condensed chapters have shifted from a more research-oriented focus to a more fundamental focus on issues such as critical negotiation subprocesses, multiparty negotiations, and the influence of international and cross-cultural differences on the negotiation process.
The Essentials of Persuasive Public Speaking
by Sims WyethA collection of short and insightful pointers on the power, potential, and practice of public speaking. Among the many pieces of expert advice in The Essentials of Persuasive Public Speaking is this nugget: "To capture attention, define a problem that keeps listeners up at night." Wyeth may as well be talking about the book itself--for nothing keeps us up at night like the prospect of giving a speech in the morning. In this portable, brief, and lucid guide to presenting, Wyeth counsels how to calm a thumping heart and reveals techniques on preparation, delivery, and visual aids as he gives you vivid stories and rubber-meets-the-road advice. And he does more than simply ease your dread; he inspires you with historical accounts and incisive observations on the power and purpose of speaking well. From advice on the pitch and pace of your speaking voice to admonishments against squirrel-paw hands and data-crammed PowerPoint slides, Wyeth's pointers will give you the focus and confidence to stand up straight, lean forward, and tell your story well.
Essentials of Public Speaking (4th edition)
by Cheryl HamiltonThis textbook outlines the process of preparing a speech, and offers advice on analyzing the audience, defining the topic, finding supporting materials, organizing the main points, preparing visual aids, and rehearsing the speech. The third edition adds discussions of communication theories and models.
Essentials of Social Media Marketing
by Michelle CharelloIn this digital textbook, students will learn marketing strategies on Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, and Youtube. This application-based textbook is the best resource to prep your students for the workforce.
The Essentials of Sports Reporting and Writing
by Scott Reinardy Wayne WantaIn The Essentials of Sports Reporting and Writing, authors Scott Reinardy and Wayne Wanta employ their own professional experience as sports writers and editors to give students a useful and practical view of the sports writing profession. The text is divided into readily digestible sections, covering essential topics such as types of stories; background and preparation; interviewing; the beginning stages of writing; and conclusion writing. Through real-life examples, readers learn the in-and-outs of writing columns, advances and follows, sidebars, profiles, and features, as well as the stylistic and ethical considerations that go into writing sports content. New to the second edition are: "Professional Perspectives" where working sports journalists give their insiders’ look at the work they do. A chapter on the intricacies of international event reporting A chapter providing an honest view of what life as a sport journalist entails. A companion website also accompanies the text. It includes supplemental materials for students and pedagogical support for instructors, including slide presentations, quizzes, and sample assignments. Intended for journalism students planning a career in sports reporting, this text offers key insights on the practical and personal aspects of the work.
The Essentials of Theater: A Guide to Acting, Stagecraft, Technical Theater, and More
by Lisa MulcahyAn Introduction to the World of Theater A friendly and practical guide to the stage, The Essentials of Theater will prepare actors and crew for their next show. Perfect for college students in theater programs, as well as community theater troupes, this book covers all the bases—from a brief history on theater over the centuries and basic terminology to tips on interpreting scripts, developing characters, and utilizing props. Lisa Mulcahy’s helpful explanations and examples take readers on a backstage tour, introducing the tasks and responsibilities of every participant: stage hands, sound designers, prop managers, and more. Special sections include: A simple guide to completing your first production project Worksheets and checklists to practice new skills Interviews with theater critics, playwrights, and sound designers Appendices with suggested readings, viewings, and resources for theater students Through real-world examples and engaging activities, readers will explore every facet of the world of theater: acting, directing, playwriting, production, technical design, and more. Mulcahy even includes a chapter on innovative ways to use one’s theater education off-stage. A great resource for college theater programs and acting classes in general, The Essentials of Theater is an excellent introduction to the stage and all of its moving parts.
Essentials Of Visual Communication
by Bo BergströmEssentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication. The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.
Essentials of Visual Interpretation
by Rachel R Reynolds Greg NiedtEssentials of Visual Interpretation explains how to talk and write critically about visual media and to examine how evolving visual environments, media, and technologies affect human selfunderstanding and culture formation.Lively and accessibly written chapters provide a solid foundation in the tools and ideas of visual meaning, familiarizing readers with a growing, cross-cultural subfield, and preparing them to pursue thoughtful work in a variety of related disciplines. The authors include rich examples and illustrations—ranging from cave paintings to memes, from optical science to visual analytics, from ancient pictographs to smart phones—that engage students with the fascinating complexity of visual interpretation. Each chapter introduces students to key terms and concepts relevant to visual analysis, with ideas for short individual or group exercises to enhance understanding.The book is ideal as a primer in visual analysis and visual communication for students in courses within communication studies, cultural studies, digital humanities, semiotics, media studies, and visual anthropology.Online support materials include multimedia activities for students and links to additional resources for students and instructors.
Esta es la Negociación Inteligente: La única guía de negociación que usted necesitará
by Passos Dias AguiarNo tenemos lo que merecemos... ¡tenemos lo que negociamos! Si quiere mejorar sus habilidades de negociación, este libro es para usted. Las habilidades de negociación condicionan fuertemente la vida profesional y personal de cualquier individuo. Dichas habilidades son el predictor más preciso del éxito futuro de una persona. Las personas con mejores habilidades de negociación superan habitualmente a otras con un intelecto superior, más conocimientos y experiencia, e incluso más agallas. Mucha gente tiene la creencia errónea de que las habilidades de negociación sólo interesan a unos pocos individuos que se reúnen en lugares selectos para hacer tratos que no nos conciernen a la mayoría. Nada más lejos de la realidad: el jefe negocia con el trabajador, el marido negocia con la mujer, el alumno negocia con el profesor, el vendedor negocia con el comprador y el hijo negocia con su madre. La gente que cree que no participa en negociaciones lo hace a diario, y gana y pierde en cada una de esas interacciones. Por desgracia, muy pocas personas han tenido la ventaja de recibir formación en materia de negociación. Este libro elimina esa desventaja: revela los secretos, las tácticas y las estrategias que utilizan los negociadores más hábiles y expertos. Aquí encontrará todo lo que necesita para obtener mejores resultados en sus negociaciones personales y profesionales. De fácil lectura, es un libro al que recurrirá con frecuencia. Los temas incluyen: •Los tres elementos cruciales de cualquier negociación. •Fuentes de poder en una negociación. •Estilos de una negociación. •La comprensión de la comunicación no verbal. •Diez personajes con los que hay que tener cuidado. •Principios fundamentales de la persuasión. •Tácticas para la apertura de una negociación. •Tácticas de una negociación en el medi
Establishing Boundaries with Kids: A Parent's Guide to Negotiating Limits and Improving Parent-Child Interactions
by Kristi Miller MA, LMFTCreate a happier home through healthy boundaries Parenting is incredibly rewarding—and also full of frustrating moments. This is especially true if you're raising a spirited and strong-willed child. Fortunately, with this guide in hand, you can learn how to build healthy boundaries that foster better behavior, reduce tension, and generate mutual respect. What sets this boundaries book apart from other parenting books: A comprehensive overview—Gain a thorough understanding of what it means to set boundaries as you explore the four main types, the major benefits, and how they're integral to healthy relationships. Strategies for setting rules—Learn how to establish clearly defined age-appropriate rules and how to enforce them through consistency and open communication. Relatable anecdotes—Find reassurance that you're not alone, with stories inspired by real life that illustrate these strategies in action. Cultivate calm and encourage good behavior with help from Establishing Boundaries with Kids.
Establishing Scientific Classroom Discourse Communities: Multiple Voices of Teaching and Learning Research
by Randy Yerrick Wolff-Michael RothEstablishing Scientific Classroom Discourse Communities: Multiple Voices of Teaching and Learning Research is designed to encourage discussion of issues surrounding the reform of classroom science discourse among teachers, teacher educators, and researchers. The contributors--some of the top educational researchers, linguists, and science educators in the world--represent a variety of perspectives pertaining to teaching, assessment, research, learning, and reform. As a whole the book explores the variety, complexity, and interconnectivity of issues associated with changing classroom learning communities and transforming science classroom discourse to be more representative of the discourse of scientific communities. The intent is to expand debate among educators regarding what constitutes exemplary scientific speaking, thinking, and acting. This book is unparalleled in discussing current reform issues from sociolinguistic and sociocultural perspectives. The need for a revised perspective on enduring science teaching and learning issues is established and a theoretical framework and methodology for interpreting the critique of classroom and science discourses is presented. To model and scaffold this ongoing debate, each chapter is followed by a "metalogue" in which the chapter authors and volume editors critique the issues traversed in the chapter by opening up the neatly argued issues. These "metalogues" challenge, extend, and deepen the arguments made. Central questions addressed include: *Why is a sociolinguistic interpretation essential in examining science education reform? *What are key similarities and differences between classroom and scientific communities? *How can the utility of common knowledge and existing classroom discourse be balanced toward alternative outcomes? *What curricular issues are associated with transforming classroom talk? *What other perspectives can assist in creating multiple access to science through redefining classroom discourse? Whether this volume improves readers' science teaching, assists their research, or helps them to better prepare tomorrow's science teachers, the goal is to engage them in considering the challenges faced by educators as they navigate the seas of reform and strive to improve science education for all.
Estereotipas: Lady Ganga, Miss Prótesis, Conciliátrix y otras mujeres de hoy en día
by Luz Sánchez-MelladoIngeniosas, incisivas, inmisericordes, brutalmente divertidas, las ESTEREOTIPAS provocan la carcajada instantánea contándonos su vida. Se ríen de todos y de todas, pero sobre todo de ellas mismas. Exprimir ofertas y rebajas y convertirse en Lady Ganga; sacar el máximo partido al propio cuerpo aunque sea con trampa para proclamarse Miss Prótesis; cumplir años con clase y bregar con las nuevas tecnologías para que no te llamen Patética Viejuna; mudarse a los suburbios y sobrevivir como especie Periférica y Adosada; divorciarse y volver al mercado de las Depredadoras y Presas; tirarse a la yugular de la mejor amiga, la ex del novio o la suegra de marras como una buena Hermana Loba; combatir el estrés con la armadura de Conciliátrix, la superheroína que compatibiliza el trabajo con la familia, y poder contarlo todo con pelos, señales, glorias y miserias, orgullosa de ser una Incontinente Verbal, y a mucha honra. Así es el mundo bipolar de las ESTEREOTIPAS: les han dicho desde la cuna que tienen que ser perfectas y lo peor es que se lo han creído a pies juntillas. Luchan cuerpo a cuerpo en la jungla de la vida y casi siempre salen perdiendo, pero con dignidad y estilo. Contradictorias y coherentes, mezquinas y sublimes, cobardes y audaces, capaces de lo mejor y lo peor para salvar el pellejo y el tipo. Divinas, pero muy humanas.
El estilo del periodista
by Álex Grijelmo<P>Consejos lingüísticos, profesionales y éticos para escribir en los medios. Un manual lleno de respuestas que puede salir al paso de cualquier duda. <P>La transformación del periodismo provocada por los avances digitales, con nuevas necesidades de información y ritmos más acelerados en la difusión de las noticias, no debiera afectar a la corrección lingüística y el estilo de los textos escritos, y tampoco a la ética de los profesionales. <P>En este contexto, se hace más necesario que nunca un libro que reúna los consejos fundamentales para escribir correctamente en los medios de comunicación. <P>Desde su primera edición en 1997, El estilo del periodista se ha convertido en una obra de referencia fundamental tanto en las facultades de Periodismo de España y Latinoamérica como para los profesionales de la información, los traductores, los profesores de lengua y todos aquellos que se sienten interesados por el lenguaje y el uso que de él hacemos. <P>Esta nueva edición revisada y actualizada por su autor, Álex Grijelmo, constituye una guía de primera mano para moverse entre noticias, crónicas o reportajes, pues está escrita con la perspectiva del periodista que ha vivido los problemas que su profesión plantea en el trabajo diario. <P>Cada capítulo incluye multitud de ejemplos procedentes de periódicos españoles y latinoamericanos, así como numerosas anécdotas sobre las cuestiones tratadas.
Estimating Spoken Dialog System Quality with User Models
by Klaus-Peter EngelbrechtSpoken dialog systems have the potential to offer highly intuitive user interfaces, as they allow systems to be controlled using natural language. However, the complexity inherent in natural language dialogs means that careful testing of the system must be carried out from the very beginning of the design process. This book examines how user models can be used to support such early evaluations in two ways: by running simulations of dialogs, and by estimating the quality judgments of users. First, a design environment supporting the creation of dialog flows, the simulation of dialogs, and the analysis of the simulated data is proposed. How the quality of user simulations may be quantified with respect to their suitability for both formative and summative evaluation is then discussed. The remainder of the book is dedicated to the problem of predicting quality judgments of users based on interaction data. New modeling approaches are presented, which process the dialogs as sequences, and which allow knowledge about the judgment behavior of users to be incorporated into predictions. All proposed methods are validated with example evaluation studies.
Esto es una venta inteligente: La única guía de ventas que necesitarás
by Passos Dias AguiarVender de Forma Inteligente y Holgazana para Vender como Locos Si deseas aprender a vender cualquier cosa a cualquier persona, haciendo solo lo que realmente funciona y dejando los problemas a los demás, este libro es para ti. Esta guía concisa se enfoca en conceptos y herramientas comprobadas que cualquier vendedor necesita para lograr el autodominio y desarrollar y perfeccionar sus habilidades de venta. La Matriz de Von Manstein, una herramienta para identificar a los mejores ejecutivos ideada por el genio militar Mariscal de Campo Erich Von Meinstein, explica por qué la combinación de inteligencia y holgazanería es el camino a seguir. Las personas inteligentes y holgazanas piensan antes de actuar, evitan las cosas improductivas, se centran en algunas prioridades clave y saben qué no hacer. ¿Por qué desperdiciarías tu tiempo aprendiendo las 365 formas de manejar objeciones si dominar un puñado se ocupará del 80% de las situaciones? La venta se trata de 7 fundamentos: 1. Autoimagen 2. Metas 3. Concertar citas 4. Construir relaciones 5. Realizar presentaciones persuasivas 6. Manejar objeciones 7. Cerrar el trato El libro presenta algunas técnicas efectivas para dominar cada uno de estos fundamentos. Ya sea que estés comenzando en las ventas, seas un veterano experimentado o te encuentres en algún punto intermedio, esto es todo lo que necesitas para tener éxito en las ventas. Definitivamente, este libro es imprescindible para todos los vendedores. El autor cuenta con más de 30 años de experiencia en ventas y negociación. Como destacado consultor internacional de ventas, lo que lo distingue en la cima de su profesión es su capacidad para producir resultados medibles para sus clientes. Hazte un favor y ¡lee este libro ahora mismo!
La estrategia del pingüino: Influir con mensajes que se contagian de persona en persona
by Antonio NúñezTodas las claves para influir en el nuevo entorno de las comunicaciones en cadena, a tiempo real y de persona en persona. El declive de la comunicación de masas y el triunfo de las tecnologías de comunicación de persona en persona han provocado una explosión de información que crece de manera vertiginosa y fragmenta la opinión pública. Comunicar hoy es propagar. Las espirales irracionales, los rumores en cadena y los pronósticos impulsivos terminan por hacer mella en la confianza de clientes, socios, expertos, líderes de opinión y medios de comunicación. La estrategia del pingüino le revela las claves de la comunicación de persona en persona. Su lectura le permitirá influir en cómo los demás perciben sus mensajes y, lo más importante, en cómo estos los transmiten a su red de personas de confianza Los expertos opinan:«Con el nervio de un thriller, Antonio Núñez disecciona las contradicciones que generaun mundo de comunicaciones fuera de control. Una trepidante detonación de consejos prácticos y optimismo.»Dr. Jordi Montaña, catedrático del departamento de dirección de marketing, ESADE Business School «Este libro es un paso más allá del storytelling. Encierra un profundo conocimiento de nuestra naturaleza gregaria, y una buena acumulación de casos para entender por qué la gente opina y actúa como lo hace. Nadie lo ha explicado con la claridad y la inteligencia de Antonio.»Luis Arroyo, presidente de ACOP, Asociación de Comunicación Política, y consultor internacional «Estudiando el compañerismo y la solidaridad de los pingüinos, Antonio proporciona las claves para lograr una comunicación más personal y fiable en un entorno empeñado en mostrarse cada día más gélido.»Gregorio Panadero, director global de comunicación e imagen de Grupo BBVA «Esta es la época del fin del intermediario: en la comunicación, en el comercio, en la moda o en la política. El tú a tú teje la red que lo cubre todo y este libro sirve para conocer cabalmente cómo se hila el nuevo mundo.»Vicente Verdú, sociólogo y autor de El capitalismo funeral
La estrategia del pingüino
by Antonio NúñezEl declive de las comunicaciones masivas y el triunfo de las tecnologías han provocado una explosión de información que crece de manera vertiginosa y fragmenta la opinión pública. Comunicar hoy es propagar. Las espirales irracionales, los rumores en cadena y los pronósticos impulsivos terminan por hacer mella en la confianza de clientes, socios, expertos, líderes de opinión y medios de comunicación.La estrategia del pingüino revela las claves de la comunicación de persona en persona. Su lectura te permitirá influir en cómo los demás perciben tus mensajes y, lo más importante, en cómo estos los transmiten a su red de personas de confianza.
Ethical Applied Behavior Analysis Models for Individuals Impacted by Autism
by Betty Fry Williams Randy Lee Williams Stephanie Peterson Rebecca EldridgeEthical Applied Behavior Analysis Models for Individuals Impacted by Autism provides teachers, parents, and behavior analysts with a comprehensive analysis of evidence-based, behavior analytic programs for the therapeutic treatment of persons with autism, from infancy through adulthood. Chapters review the characteristics of autism spectrum disorder (ASD), behavior analytic concepts and interventions, and discuss the eight different effective treatment programs, examining each approach's scientific base and value. Fully updated to reflect current research and understanding of autism, this second edition includes new chapters on evaluating high-quality behavior analytic programs, as well as explorations of programs covering the verbal behavior approach and those specially designed for adults.
Ethical Digital Technology in Practice
by Simon RogersonThis is an important book. Ethics is not an easy topic, and arguably the ethics of IT is less so—not leastdue to its potential for developing and evolving in ways that are either unforeseen or unimaginable . . . . Use this book as a practical resource, an informative and educational source of material in developing expertise, but also as an invaluable toolkit to support practical application of ethical thinking. —Declan Brady, President of the Irish Computer Society and a member of the Board of Directors of the Council of European Professional Informatics Societies Digital technology is about people. It is about those who plan, develop and implement applications which other people use and are affected by. It is about the impact on all these people as well as on the world at large. Ethical Digital Technology in Practice takes a real-world perspective to explore these impacts over time and discover ways in which to promote ethical digital technology through good practice. It draws upon the author’s published articles in trade magazines, professional journals and online blogs. These are synthesised into a blueprint which addresses, in a practical manner, the societal issues surrounding the increasing use and abuse of digital technology. It is a follow-up book to the author’s book The Evolving Landscape of Ethical Digital Technology, which has a researcher’s perspective. This book is a hands-on account of the computer revolution from 1995 to the current day when the world is increasingly dependent on digital technology. It explores some of the social and ethical issues that are part of this revolution. This is not a book about deep philosophical and technical concepts. Nor does it claim to be comprehensive. It is the author’s personal account of technological change and its effects on people. It is written by a boy who was smitten by computer technology at the age of 15, became a computer professional and subsequently spent many years showing young people how to develop and use digital technology in a good way. It is a book based upon the author’s engagement with practitioners, academics and students during the period as well as his continued fascination with this fantastic technology. Ethical Digital Technology in Practice is a book about the real world, of what has happened and what might happen as digital technology continues to pervade.
Ethical Issues in Communication Professions: New Agendas in Communication (New Agendas in Communication Series)
by Minette E. DrumwrightDynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological advances occur daily. In this volume, a new generation of scholars take a fresh look at the manner in which ethical issues manifest themselves in their areas of research and suggest new agendas for future research. This book addresses a wide range of questions from a variety of communication professions. Contributors tackle such issues as how to define a journalist in an era when anyone can disseminate information to a global audience; how to use "advergames," crowdsourcing, and facial recognition technology in advertising responsibly; and how to respond ethically in situations of public crisis communication, among many others. This volume will be critical reading for scholars and professionals in media, communication, and digital arts, as well as philosophy, government, public policy, business, and law.